See What Others Have to Say About Acuity Training Systems Inc.
I really learned a lot from the people in the room too, because Tom always encourages role-play and situational types of exercises.
In one word, Acuity Systems to me is professional. It's a very well organized team of individuals...that are highly capable of teaching the Sandler System.
It's a journey that we're on, and to be able to have resources like Tom and Acuity and everything they've equipped our team with, I don't see why it's not going to be a win-win for both parties.
Mary Kobe
SVP
We've had an outstanding experience with Acuity's training program. One of the biggest strengths has been the customizable format of the team trainings, which allowed us to align sessions with our specific sales goals and team dynamics. Rather than a one-size-fits-all approach, the program was tailored to address our industry, sales cycle, and unique challenges—making each session highly relevant and actionable.
Another major advantage was the emphasis on a clearly defined sales process. The structure brought consistency and clarity to how we approach prospects, qualify opportunities, and close deals. Having a common language and framework has made internal collaboration smoother and increased accountability across the team.
Most importantly, we've seen a tangible difference in performance: our team members are more confident and effective in winning new accounts. They’re better prepared, more strategic, and more persuasive throughout the sales journey. This training hasn’t just improved skills—it’s helped drive results.
We would highly recommend this program to any organization looking to elevate their sales team’s effectiveness.
We've had an outstanding experience with Acuity's training program. One of the biggest strengths has been the customizable format of the team trainings, which allowed us to align sessions with our specific sales goals and team dynamics. Rather than a one-size-fits-all approach, the program was tailored to address our industry, sales cycle, and unique challenges—making each session highly relevant and actionable.
Another major advantage was the emphasis on a clearly defined sales process. The structure brought consistency and clarity to how we approach prospects, qualify opportunities, and close deals. Having a common language and framework has made internal collaboration smoother and increased accountability across the team.
Most importantly, we've seen a tangible difference in performance: our team members are more confident and effective in winning new accounts. They’re better prepared, more strategic, and more persuasive throughout the sales journey. This training hasn’t just improved skills—it’s helped drive results.
We would highly recommend this program to any organization looking to elevate their sales team’s effectiveness.
DB
Dawn Brinson
President & CEO of Brinson Benefits
For the past 15 years, I've been a Sandler geek...and just enjoyed having a framework that enabled all of us on our sales team now to use common terms, to understand better questions, and it's just a system with a lot of integrity.
For the past 15 years, I've been a Sandler geek...and just enjoyed having a framework that enabled all of us on our sales team now to use common terms, to understand better questions, and it's just a system with a lot of integrity.
JR
Jose Rodriguez
President and Owner of Natural Stone Designs
I feel that every single class is different and very interactive. We're not only learning from Tom, L'areal, or whoever is teaching class, but we also learn from the other people in the classroom. I feel like that is great because you can see that we all have the same goals. We all have the same aspirations.
I feel that every single class is different and very interactive. We're not only learning from Tom, L'areal, or whoever is teaching class, but we also learn from the other people in the classroom. I feel like that is great because you can see that we all have the same goals. We all have the same aspirations.
MS
Mike Sheehan
CEO of Intellicentrics
We were in a really difficult situation where our biggest customer decided to take their business out to an electronic, web-based auction. We’ve all been there…you get reduced to the lowest price. Through Acuity’s coaching and consulting, their advice was to withdraw a competitive bid…and we did, despite how uncomfortable we were. That was five years ago, and as I stand before you today, we are still servicing that customer, and I give the entire basis of credit for keeping that customer for this long…to following the principles and teachings of Acuity Systems.
We were in a really difficult situation where our biggest customer decided to take their business out to an electronic, web-based auction. We’ve all been there…you get reduced to the lowest price. Through Acuity’s coaching and consulting, their advice was to withdraw a competitive bid…and we did, despite how uncomfortable we were. That was five years ago, and as I stand before you today, we are still servicing that customer, and I give the entire basis of credit for keeping that customer for this long…to following the principles and teachings of Acuity Systems.
The Sandler system has been able to create a foundation for us.
With Acuity and just the training in general, we now know that when we call someone, it's with the goal of creating a partnership and not just supplying someone.
I felt like this was the way my company should go forward in training my people and making sure they could sell properly.
Sandler has helped us to equip our salespeople with tools to help them get out there and be noticed.