AdConversion Academy
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Taj
Amazing course, has so much value. Really helped me because I was struggling to find resources on B2B marketing. Most things online are about B2C. So i'm grateful and happy.
Amazing course, has so much value. Really helped me because I was struggling to find resources on B2B marketing. Most things online are about B2C. So i'm grateful and happy.
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Lara
Performance Marketing Manager
I'm Lara, a performance marketing manager. AdConversion has helped me consolidate all that I've learned in google ads over the years, but in a much more concise and organized manner. I also learned some additional cool things that I didn't know you can on google ads. The course material was very easy to follow and well put together. Thank you!
I'm Lara, a performance marketing manager. AdConversion has helped me consolidate all that I've learned in google ads over the years, but in a much more concise and organized manner. I also learned some additional cool things that I didn't know you can on google ads. The course material was very easy to follow and well put together. Thank you!
Emmanuel Mwedzi
CEO, Podafultech
I'm Emmanuel, working on scaling a dev agency. You guys made me realize how much I actually have to learn to be efficient on the Ads side of things. I'd say I'm great on the sales and service side of things but on the marketing side I was wasting money. There are so many things I have to work on and optimize now. Thank you sooooo much🙏🙏.
I'm Emmanuel, working on scaling a dev agency. You guys made me realize how much I actually have to learn to be efficient on the Ads side of things. I'd say I'm great on the sales and service side of things but on the marketing side I was wasting money. There are so many things I have to work on and optimize now. Thank you sooooo much🙏🙏.
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Nicola Pierce-Kirkland
Copywriter | Content Specialist
Copywriter | content Specialist
Explains foundational concepts in a precise, accessible, digestible way.
Sifts through the waft and gets to the point - what really matters.
So refreshing to find someone who cuts through the noise and REALLY knows their stuff.
Copywriter | content Specialist
Explains foundational concepts in a precise, accessible, digestible way.
Sifts through the waft and gets to the point - what really matters.
So refreshing to find someone who cuts through the noise and REALLY knows their stuff.
Francis Eneji
Paid Media Manager
AdConversion helped me think beyond platform metrics and look at paid media through pipeline, CAC, revenue, messaging, landing pages, and the full buyer journey.
The best thing about AdConversion is how practical it is. The bootcamp gives you a clearer way to think about B2B paid media, not just how to run campaigns, but how to connect paid media to real business outcomes.
AdConversion helped me think beyond platform metrics and look at paid media through pipeline, CAC, revenue, messaging, landing pages, and the full buyer journey.
The best thing about AdConversion is how practical it is. The bootcamp gives you a clearer way to think about B2B paid media, not just how to run campaigns, but how to connect paid media to real business outcomes.
Adebanwo Michael
A good lesson on learning reddit as a platform and advertising on reddit
It covers the basic reddit tools you need to start advertising and growing your business on the platform
Guys this is gold
A good lesson on learning reddit as a platform and advertising on reddit
It covers the basic reddit tools you need to start advertising and growing your business on the platform
Guys this is gold
AM
Alexandra Mihai
I am learning Ads from scratch and these couses are the best thing I found so far! They help understand all of the strategy behind creating Ads. The best thing is that are very informative,easy to watch and offer great information. Also they are free!
I am learning Ads from scratch and these couses are the best thing I found so far! They help understand all of the strategy behind creating Ads. The best thing is that are very informative,easy to watch and offer great information. Also they are free!
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Balázs
Excellent way to get into digital marketing, abundance of useful information
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Dan
"I’m a social media marketer working across several projects. AdConversion has been a great resource in helping me sharpen my skills and stay ahead in digital marketing. The best thing about AdConversion is without a doubt the free courses—they’re practical, insightful, and easy to apply straight into my work.
"I’m a social media marketer working across several projects. AdConversion has been a great resource in helping me sharpen my skills and stay ahead in digital marketing. The best thing about AdConversion is without a doubt the free courses—they’re practical, insightful, and easy to apply straight into my work.
Alejandra
I'm actually shocked all this content is for free. Extremely useful and very well prepared. Fantastic speaker and great materials, 10/10
I'm actually shocked all this content is for free. Extremely useful and very well prepared. Fantastic speaker and great materials, 10/10
Luis Camejo
Sentinel Marketing / Marketing Consultant
The best course I have seen, It's free but a lot better than a paid course. I really recommend it. It's very complete. Everything you need is here.
The best course I have seen, It's free but a lot better than a paid course. I really recommend it. It's very complete. Everything you need is here.
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Anurag
Media Buyer & Go Marble AI
I am a Media buyer with 2 years of experience. This course helped me clear a lot of confusion about Google ads and I gained a lot of knowledge from the course. This course has been a blessing. Thanks a lot.
Really keen on applying all the knowledge practically now.
Thanks again
I am a Media buyer with 2 years of experience. This course helped me clear a lot of confusion about Google ads and I gained a lot of knowledge from the course. This course has been a blessing. Thanks a lot.
Really keen on applying all the knowledge practically now.
Thanks again
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hamayun
thanks for this valuable content
H
hamayun
Business Boost Marketing
Next gen content. Usually content like this is not free.
Moustapha
CEO & Co-founder
As a Social and Search Ads specialist, I’m constantly looking to level up by learning from the best.
AdConversion has been a game-changer, their actionable templates and step-by-step tutorials provide real, tangible value I can apply immediately.
Huge thanks to the team!
As a Social and Search Ads specialist, I’m constantly looking to level up by learning from the best.
AdConversion has been a game-changer, their actionable templates and step-by-step tutorials provide real, tangible value I can apply immediately.
Huge thanks to the team!
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Carter Ferguson
Paid Social Manager
I just joined a new Paid Social team and this course has been a life saver! Super helpful and explanatory. Helpful for both complete beginners and advanced marketers. Loved this course!
I just joined a new Paid Social team and this course has been a life saver! Super helpful and explanatory. Helpful for both complete beginners and advanced marketers. Loved this course!
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Marion Tas
Growth Manager
Super well explained and perfect to watch before launching Reddit Ads. Even as an experienced media buyer, understanding the platform particularities is a must and how to leverage them is a must.
Super well explained and perfect to watch before launching Reddit Ads. Even as an experienced media buyer, understanding the platform particularities is a must and how to leverage them is a must.
Okerosi Davis
Product Letter
I am Okerosi Davis,
I have been in marketing for over 7 years till 2024 when I decided to double down on LinkedIn ads.
Considering that we are connected with Canberk on LinkedIn, I came across the LinkedIn ads course from AdConversion on my feed and opted to upskill.
The lessons I have learnt are invaluable, proven, and actionable to add to my LinkedIn Marketing skills.
I have already shared the AdConversion platform with a couple of my close marketer friends to upskill.
Now, I am starting the B2B Google Ads course from Silvio. It's been a minute since I ran Google ads in general.
Keep building AdConversion for paid ads teams. It has been way overdue.
I am Okerosi Davis,
I have been in marketing for over 7 years till 2024 when I decided to double down on LinkedIn ads.
Considering that we are connected with Canberk on LinkedIn, I came across the LinkedIn ads course from AdConversion on my feed and opted to upskill.
The lessons I have learnt are invaluable, proven, and actionable to add to my LinkedIn Marketing skills.
I have already shared the AdConversion platform with a couple of my close marketer friends to upskill.
Now, I am starting the B2B Google Ads course from Silvio. It's been a minute since I ran Google ads in general.
Keep building AdConversion for paid ads teams. It has been way overdue.
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Lizelle Rossouw
I'm a Paid Media Strategist working in global B2B SaaS, and I’m always looking to level up my skills. As a lifelong learner, I’ve done countless paid and free courses - Google, Meta, LinkedIn certifications, Udemy, LinkedIn Learning - you name it. But AdConversion Academy is next level!
The content is incredibly high-quality, highly relevant, and packed with actionable insights - and it's free! Even with years of experience, I’ve walked away from these courses with fresh ideas and sharper strategies.
The best part? It’s tailored for B2B marketers but valuable for anyone in performance marketing, no matter your skill level. The instructors are some of the best and most influential in their areas of expertise, and the real-world applicability makes it easy to put what you learn into practice immediately.
I highly recommend it to any performance marketer looking to grow and stay ahead.
I'm a Paid Media Strategist working in global B2B SaaS, and I’m always looking to level up my skills. As a lifelong learner, I’ve done countless paid and free courses - Google, Meta, LinkedIn certifications, Udemy, LinkedIn Learning - you name it. But AdConversion Academy is next level!
The content is incredibly high-quality, highly relevant, and packed with actionable insights - and it's free! Even with years of experience, I’ve walked away from these courses with fresh ideas and sharper strategies.
The best part? It’s tailored for B2B marketers but valuable for anyone in performance marketing, no matter your skill level. The instructors are some of the best and most influential in their areas of expertise, and the real-world applicability makes it easy to put what you learn into practice immediately.
I highly recommend it to any performance marketer looking to grow and stay ahead.
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David
freelance ppc
Amazing training on linkedin ads ! Cheers
Ajay
office beacon
This course has a lot of value; I love it more than many paid courses on the market
Ajay
Growth Marketing & office beacon
Loved this course! Practical insights and engaging material. Worth it
Ajay
Growth Marketing & Office beacon
Very informative course! The second module taught me ads optimization, experimentation, and troubleshooting. Highly recommend!
Very informative course! The second module taught me ads optimization, experimentation, and troubleshooting. Highly recommend!
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Khaled
Perfect course and very beneficial takeaways.
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Gabriel
Fantastic google ads course, thank you
Benita Abucejo
SEO Specialist
This B2B Google Ads course was excellent. The practical examples and clear explanations helped me master Google Ads. I highly recommend it for anyone looking to boost their B2B marketing.
This B2B Google Ads course was excellent. The practical examples and clear explanations helped me master Google Ads. I highly recommend it for anyone looking to boost their B2B marketing.
Sophie
Performance Marketing Manager at OpenUp
I just finished the free online course on Google Ads, and it was super helpful! Silvio didn’t just explain the theory but also showed screen recordings of how everything works in Google Ads Manager. That made it so much easier to follow and actually use. Definitely recommend it!!
I just finished the free online course on Google Ads, and it was super helpful! Silvio didn’t just explain the theory but also showed screen recordings of how everything works in Google Ads Manager. That made it so much easier to follow and actually use. Definitely recommend it!!
Marina Ortega
Paid Media Specialist @ Lokalise
Throughout the course, I've found myself constantly saying: "Wow, this is so simple yet so clever". I think it's clear how much consideration and care Silvio and his team have put into this course. The resources and templates are invaluable, and this course really gives you the mindset to think strategically about a paid media program without overcomplicating things too much. The examples with sales-led and product-led companies were also brilliant and helpful. I'm already thinking of putting some of these ideas into practice, like the automated library of learnings with Airtable and the scaling quadrant. Thank you, Silvio and team, great job!
Throughout the course, I've found myself constantly saying: "Wow, this is so simple yet so clever". I think it's clear how much consideration and care Silvio and his team have put into this course. The resources and templates are invaluable, and this course really gives you the mindset to think strategically about a paid media program without overcomplicating things too much. The examples with sales-led and product-led companies were also brilliant and helpful. I'm already thinking of putting some of these ideas into practice, like the automated library of learnings with Airtable and the scaling quadrant. Thank you, Silvio and team, great job!
Myriam Hachem
Digital Marketing Specialist at Innovation Consulting Group
Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way.
I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.
Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way.
I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.
Eliany Roman
Demand Generation Manager at Higharc
So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!
So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!
Sutton
Demand Gen Manager, Stampli
AdConversion has helped me level up my online advertising game.
Before, I wasn't sure if I was thinking through all of the right steps for true success. Now, I'm more confident than ever with a repeatable framework that gives me the guardrails I've needed.
10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home.
Keep up the great work on these courses!!!
AdConversion has helped me level up my online advertising game.
Before, I wasn't sure if I was thinking through all of the right steps for true success. Now, I'm more confident than ever with a repeatable framework that gives me the guardrails I've needed.
10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home.
Keep up the great work on these courses!!!
Mario Maier
Founder & MD of igromo - B2B Performance Marketing Agency
Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. đź‘Ť
Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. đź‘Ť
Mohamed El Hannaoui
VP of Marketing
This course is truly exceptional and ranks among the top ones I have encountered. Silvio has demonstrated incredible dedication in seamlessly integrating various marketing concepts and making them easily comprehensible. It's as if he has a deep understanding of my thought process and has helped me organize my scattered ideas. I apply a similar approach in structuring my campaigns, however solely relying on my intuitive thinking and drawing from my experience.
The most amazing part is that it's completely free!
This course is truly exceptional and ranks among the top ones I have encountered. Silvio has demonstrated incredible dedication in seamlessly integrating various marketing concepts and making them easily comprehensible. It's as if he has a deep understanding of my thought process and has helped me organize my scattered ideas. I apply a similar approach in structuring my campaigns, however solely relying on my intuitive thinking and drawing from my experience.
The most amazing part is that it's completely free!
Jonas Kurzweg
Growth Marketing Lead at UXCam
This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.
This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.
Mike Carr
B2B Marketer
My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.
My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.
Arnold Bertasius
Senior Paid Media Specialist, Mad Leads
Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.
Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.
Mike Lenz
Sr. Marketing Manager, Instawork
Most resources in the marketing world are short on specifics and long on generalizations. As a marketer who doesn't focus entirely on paid, this course taught me so much about how to think of these channels as a holistic program - and provided incredible tactical detail and templates as well.
Most resources in the marketing world are short on specifics and long on generalizations. As a marketer who doesn't focus entirely on paid, this course taught me so much about how to think of these channels as a holistic program - and provided incredible tactical detail and templates as well.
Zac
Marketing Manager, Intuit
A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace. The course notes and materials provided are also super helpful. I'd recommend this course to anyone in marketing looking to up-skill, get a refresher or learn new skills in paid media strategy.
A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace. The course notes and materials provided are also super helpful. I'd recommend this course to anyone in marketing looking to up-skill, get a refresher or learn new skills in paid media strategy.
Ali
Founder @ Understory
I've been working in advertising for my entire professional career but I believe in always sharpening your skills.
That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course.
My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape.
The courses are filled with super actionable content so take a look!
I've been working in advertising for my entire professional career but I believe in always sharpening your skills.
That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course.
My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape.
The courses are filled with super actionable content so take a look!
Romu Gaboriau
Sr Director of Digital Marketing, PerfectServe
I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!
I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!
Kim Hoggan
Paid Social Analyst
This course was an incredibly valuable experience. It provided a ton of actionable insights that left me with a large list of next steps and a bunch of innovative ideas I can't wait to implement. If you're looking to upskill and gain a strategic edge, I highly recommend giving this course a go.
This course was an incredibly valuable experience. It provided a ton of actionable insights that left me with a large list of next steps and a bunch of innovative ideas I can't wait to implement. If you're looking to upskill and gain a strategic edge, I highly recommend giving this course a go.
Vikash Koushik
Head of Marketing, RevenueHero
AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.
AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.
James Dall
Senior Performance Marketing Manager at Sopro
This is genuinely eye-popping value - and it's FREE.
It's plain to see that Silvio has put his heart, mind and soul into this program from AdConversion.
The digestible no-longer-than-10-minute videos, not to mention the additional resources, are a must for any marketer running paid activity.
This is genuinely eye-popping value - and it's FREE.
It's plain to see that Silvio has put his heart, mind and soul into this program from AdConversion.
The digestible no-longer-than-10-minute videos, not to mention the additional resources, are a must for any marketer running paid activity.
Magda Misiorny
Director of Marketing at Synthace
Hands down the best and most practical paid ads course I've taken. It is very digestible and value-packed. I love how every lesson gives you real-life examples, with templates, and breaks down the concepts in an easy-to-understand way (especially the budgeting part!). I will be applying the insights in my nexts paid ads strategies. Great work team!
Hands down the best and most practical paid ads course I've taken. It is very digestible and value-packed. I love how every lesson gives you real-life examples, with templates, and breaks down the concepts in an easy-to-understand way (especially the budgeting part!). I will be applying the insights in my nexts paid ads strategies. Great work team!
Benji Walklet
Owner, Search and Perch
AdConversion is the almost too-good-to-be-true resource for B2B digital marketers. Their first course on building a paid media program is an excellent course with short lessons and some super useful templates. I can't wait for their platform-specific courses.
AdConversion is the almost too-good-to-be-true resource for B2B digital marketers. Their first course on building a paid media program is an excellent course with short lessons and some super useful templates. I can't wait for their platform-specific courses.
Adam Bielanski
Paid Search Specialist
B2B Advertising Foundations was one of the best online courses I have taken. While I had a fundamental understanding of PPC and SEO, this course significantly boosted my knowledge and confidence. The provided spreadsheets were invaluable, enhancing my understanding and promising to improve the effectiveness of my future work. Thank you!
B2B Advertising Foundations was one of the best online courses I have taken. While I had a fundamental understanding of PPC and SEO, this course significantly boosted my knowledge and confidence. The provided spreadsheets were invaluable, enhancing my understanding and promising to improve the effectiveness of my future work. Thank you!
Luke Winckler
Digital Marketing Manager at Cvent
Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!
Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!