Wall of love for atomic copywriting guide

I love writing as far back as my school days, but I've been trying to master copywriting recently to monetize that skill. I've consumed tons of copywriting resources, but the Atomic Copywriting Guide was an absolute banger of a resource if you want to sharpen your skills here. I love how methodical and detailed the editing and writing sections are because they're incredibly practical. The frameworks make it easy to apply what you learn & I use them all the time for my LinkedIn posts and client work. If I had known the value of this guide, I would've been OK paying over double the price. 100% a steal.

Before reading John's guide, I was haunted by the idea *good* writing was all about *proper* writing. I was always on the lookout for the best books on good style, grammar, punctuation, syntax, etc. After reading John's guide, I learned to focus less on the rules (which have their place) and more on meaning and intent. Because that's what writing is: words, filled with meaning, sent out to ignite an action (or reaction). I had been following John for several months on LinkedIn. I was in awe of his writing style. I *just* loved it! Every single sentence was perfect. So when he launched his guide, I did not hesitate for a second. I was quite literally one of the first people to click on the 'BUY' button. And I'm so glad I did. What I love so much about John's guide is its simplicity, structure, and timelessness. He gets straight to the point, makes it easy to understand, and there is no hard thinking involved. You can jump from section to section as you like or need. But best of all, you can keep going back to the guide whenever you get stuck. Every time I go back to the guide, I get that 'Aha...!' moment. Priceless. John's guide has helped me break free from the shackles and chains of *proper* writing. It's encouraged me to write freely, instinctively and *soulfully*. It's also given me more confidence in creating and nurturing my natural writing style and flair. When you read John's guide, you quite literally feel like he is right there. Next to you. Guiding you every step of the way. And that's pretty rare if we're talking about a written guide. My university degree + several online writing courses did not teach me as much as John's guide did. Unlike many tertiary degrees and courses, the Atomic Copywriting Guide is a writing guide for the real world. You'll apply all of John's rules and guidelines in your copywriting or content projects every single day. Guaranteed. By the book stuff. All the stuff you expect to learn at university when you enrol for a Masters in English.

How did the person who bought the first iPhone feel? "I didn't expect THIS much!" Right? That's what I felt after buying John's copywriting guide. It was a no-brainer buy because I already loved his content. How much? I read his 100+page-carousels. But the information inside the guide blew my mind away! It wasn't a guide that only said "Write short sentences." It showed which factors to keep in mind. What makes people read (or skip). What tactics to use. With examples. What's even better? I'll get all the updates he makes to the guide for free. FOREVER. If that's not a steal, I don't know what is. Bottom line: The only regret you'll have after buying his guide is why didn't you buy it sooner.

With 30 years of bid writing under my belt, I thought I was a professional. I was wrong. This guide has already improved my writing in leaps and bounds, and I find myself going back it every time I compose and then edit. One of the best investments you can make in yourself, and strongly recommended to anyone who writes anything for a living.

I've been following and learning from John on LinkedIn since February. So purchasing his guide was an easy decision. John consistently delivers a remarkable level of quality, and the guide is no exception. Its structure simplifies learning, and numerous specific examples add extra clarity. But what I love the most is John’s teaching approach. He doesn't just write to educate; he educates through his own writing. In fact, I've immediately made several adjustments on my website. Now, it feels more welcoming and human :)

John’s copywriting guide is a godsend to writers, wannabe writers, and those who *think* they aren’t cut out for writing. He doesn’t just tell you what good writing is, he shows you how to do it through actionable frameworks, checklists, and examples. It's foolproof. I love the guide's structure because I can navigate effortlessly between the sections I need at any given time. In fact, I never close the tab. I turn to it when writing linkedin posts, working on copy for a client, pitching my services in an email, and more. I can’t wait to see what gets added overtime and to keep growing as a writer. It’s giving me the confidence to raise my copywriting rates. Phenomenal resource. 10/10.

Hello John, Thank you for the amazing course. I've been looking for a course on copywriting since last year. Your course came at the right time for me. I’ve already gone through it twice since purchasing! It's been a game changer for me. I bought the course to improve my writing. I didn't expect the section on editing to have such a profound impact on me. The mindset shift I experienced as a result is beyond words. My perspective on writing has changed since investing in your course. The attention and care you put into crafting each sentence is truly inspiring. It helped me to view my writing in a completely different light. Thank You once again for the amazing course. I look forward to future updates. Best Srinivas Vakati

Before I found John's posts on LinkedIn, I could only write well academically. I didn't understand how to write to attract my ideal client. Or how to provide valuable, easy to digest, authority-building content to my audience. Just by following the advice in his posts, my writing dramatically improved. So when he announced the launch of his copywriting guide, I had no doubt it would be one of the best investments I could make in my writing. And it did not disappoint! His guide covers EVERYTHING. He gives you a look inside of his brilliant brain and shows you how to connect with your target audience, move them to action, and make them see you as THE only solution for them. I've used the principles in his guide to write more succinct, precise, tailored content -- QUICKER. I also applied his principles to writing ad copy. I've been very impressed with how effective my ad copy has been from day one (thanks, John!). Finding John and learning from his experience, has made all the difference in my ability to write persuasive copy. And in time, I suspect I'll owe a lot of my business success to the copy his knowledge has helped me write.