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When you're looking to improve your website, it's important to consider all aspects of design and content. One element that can really help is testimonials. Testimonials are a great way to show off the positive experiences that people have had with your company. They can also help boost your credibility and trustworthiness. In this blog post, we'll discuss 5 reasons why you should add testimonials to your website!
Testimonials add credibility
One of the best ways to show off your company's credibility is through testimonials. By featuring testimonials from happy customers on your website, you're showing potential new customers that you're a business that can be trusted. This can be especially helpful if you're a new business or if you're looking to expand into new markets.
Video testimonials are a great way to add an extra level of credibility. Seeing someone's face and hearing them speak about their positive experience with your company can be very persuasive. If you have the resources, we recommend adding at least one video testimonial to your website.
Testimonials help boost your SEO
Testimonials can also help improve your website's SEO. When people search for businesses like yours online, one of the things that they'll look at is reviews and testimonials. If you have testimonials on your website, it'll help you rank higher in search results, which can ultimately lead to more traffic and more customers. testimonials often contain keywords that potential customers might use when searching for businesses like yours. By featuring testimonials prominently on your website, you're more likely to show up in search results and drive traffic to your site.
Let’s look at one example. Levels.fyi offers a negotiation service to help job hunters get a higher offer. When you google “levels.fyi negotiation service”, the 2nd result is about reviews.
If we click that link, it will show a page full of testimonials. As you can see, they put video testimonials on the very top. They do have some text testimonials; but when comparing text testimonials with video testimonials, you easily feel which one is more authentic.
Testimonials improve customer engagement
If you're looking for ways to improve customer engagement on your website, testimonials can be a big help. This is because testimonials offer potential customers a chance to see how others have interacted with your company. By featuring testimonials prominently on your website, you're inviting potential customers to learn more about your business and what you have to offer.
Testimonials show off positive experiences
Finally, testimonials are simply a great way to show off the positive experiences that people have had with your company. They're a powerful marketing tool that can help boost your business in many different ways. So if you're looking to improve your website, be sure to consider adding testimonials!
If you need help getting started, our team at testimonial.to can assist you with gathering testimonials and adding them to your website within minutes.
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