Wall of love for Brainlabs Digital
Will Akhurst
Chief Data Strategy Officer at Brainlabs
Value based bidding (VBB) promises high performance—but why do results sometimes fall short? 🤔
The culprit often isn’t the tech; it’s how we’re feeding it. Many obsess over the “perfect” business metric even if it takes an age to crystalise, trusting the bidder to then magically deliver results.
Here's what I think: to unlock VBB’s full potential, you need to understand the machine. Understanding how the bidder works—how it learns, predicts, and adapts—lets you get the best of the bidding algorithms.
💡We've found better performance when we feed the bidder metrics in real-time rather than waiting to upload lagged business metrics days or even weeks after the media touchpoint.
👉 How are you using VBB in your campaigns, have you seen similar results? Let me know in the comments.
Value based bidding (VBB) promises high performance—but why do results sometimes fall short? 🤔
The culprit often isn’t the tech; it’s how we’re feeding it. Many obsess over the “perfect” business metric even if it takes an age to crystalise, trusting the bidder to then magically deliver results.
Here's what I think: to unlock VBB’s full potential, you need to understand the machine. Understanding how the bidder works—how it learns, predicts, and adapts—lets you get the best of the bidding algorithms.
💡We've found better performance when we feed the bidder metrics in real-time rather than waiting to upload lagged business metrics days or even weeks after the media touchpoint.
👉 How are you using VBB in your campaigns, have you seen similar results? Let me know in the comments.
Will Akhurst
Chief Data Strategy Officer at Brainlabs
3 Essential Tips to Master Value-Based Bidding (VBB)
Struggling to get consistent results from value based bidding? Here’s what you might be missing:
1️⃣ Fast Feedback is Everything
The quicker the bidder gets conversion data, the faster it adapts to real-world changes. Use real-time signals, even if they’re not perfect.
2️⃣ Consistency is Key
Wildly varying conversion values confuse the bidder. Keep values predictable for similar journeys, and watch performance stabilize.
3️⃣ Perfection is Overrated
No metric is perfect! Directional (e.g., 80 vs. 82) is fine. Don’t let the pursuit of perfection slow you down.
💡 Small, incremental improvements to your bidding objective beat “all-or-nothing” approaches most of the time (looking at you 2 year long LTV projects 👀)
What’s been your biggest challenge with VBB? Drop your insights 👇 and let’s troubleshoot them together.
3 Essential Tips to Master Value-Based Bidding (VBB)
Struggling to get consistent results from value based bidding? Here’s what you might be missing:
1️⃣ Fast Feedback is Everything
The quicker the bidder gets conversion data, the faster it adapts to real-world changes. Use real-time signals, even if they’re not perfect.
2️⃣ Consistency is Key
Wildly varying conversion values confuse the bidder. Keep values predictable for similar journeys, and watch performance stabilize.
3️⃣ Perfection is Overrated
No metric is perfect! Directional (e.g., 80 vs. 82) is fine. Don’t let the pursuit of perfection slow you down.
💡 Small, incremental improvements to your bidding objective beat “all-or-nothing” approaches most of the time (looking at you 2 year long LTV projects 👀)
What’s been your biggest challenge with VBB? Drop your insights 👇 and let’s troubleshoot them together.
Will Akhurst
Chief Data Strategy Officer at Brainlabs
Value-Based Bidding (VBB) has been a focus of my recent posts as it's a powerful, but complex and often misunderstood method to drive performance.
To wrap up, I've distilled our findings into a blog post that explains how the bidder behind VBB might work and therefore how to get the most out of it.
Essential elements:
✅ Rapid data uploads
✅ Consistent values for similar journeys
✅ Alignment with goals & the bidding algorithm
Dive into the details in the comments! 👇
Value-Based Bidding (VBB) has been a focus of my recent posts as it's a powerful, but complex and often misunderstood method to drive performance.
To wrap up, I've distilled our findings into a blog post that explains how the bidder behind VBB might work and therefore how to get the most out of it.
Essential elements:
✅ Rapid data uploads
✅ Consistent values for similar journeys
✅ Alignment with goals & the bidding algorithm
Dive into the details in the comments! 👇
Will Akhurst
Chief Data Strategy Officer at Brainlabs
In an era where misinformation and disinformation pose a constant threat, amplified by fragmentation, digitalization, and AI, how can brands protect themselves and maintain trust?
My latest article, inspired by a insightful talk hosted by CNBC International featuring Ben LaBolt, explores why building a brand with well known, authentic, values might be your most effective defense – acting as a proactive shield against false narratives. I've also got a few thoughts on how we might start to estimate spend required and measure effectiveness, even before a disinformation campaign begins.
See the full article in the comments below!
Many thanks again to CNBC International and Ben LaBolt from Bully Pulpit International for the engaging content which sparked this piece.
In an era where misinformation and disinformation pose a constant threat, amplified by fragmentation, digitalization, and AI, how can brands protect themselves and maintain trust?
My latest article, inspired by a insightful talk hosted by CNBC International featuring Ben LaBolt, explores why building a brand with well known, authentic, values might be your most effective defense – acting as a proactive shield against false narratives. I've also got a few thoughts on how we might start to estimate spend required and measure effectiveness, even before a disinformation campaign begins.
See the full article in the comments below!
Many thanks again to CNBC International and Ben LaBolt from Bully Pulpit International for the engaging content which sparked this piece.
Will Akhurst
Chief Data Strategy Officer at Brainlabs
Choosing the right performance KPI is a trade-off between data availability and proximity to your business objectives. In my latest article, I break down this challenge and offer a solution using predictive modelling to get the best of both worlds.
Article in the comments
Choosing the right performance KPI is a trade-off between data availability and proximity to your business objectives. In my latest article, I break down this challenge and offer a solution using predictive modelling to get the best of both worlds.
Article in the comments