Wall of love for Break Into Product Marketing

I had the pleasure of collaborating with Zach for nearly two years at a previous employer, during which he consistently helped drive success on a number of critical projects. Whether it was project managing our partner portal—including overseeing visual mockups and design—taking lead on a field enablement series on a new line of products, or running a content launch project for our global systems integrator program, Zach was a steady force ensuring everything was executed seamlessly. What I appreciated most was his meticulous attention to detail and clear communication. Zach makes it a point to fully understand the project scope, tasks, and timelines before diving in, which not only kept the projects on track but also instilled confidence in the team. His infectious enthusiasm and proactive approach transformed potential challenges into streamlined, successful initiatives. I highly recommend Zach. His expertise, combined with his warm and collaborative spirit, makes him an asset to any team looking to elevate their sales and marketing efforts.

Zach stepped in to cover for me during an extended leave. His attention to detail, organizational skills, and curiosity gave me confidence in handing over the reigns to him. When I came back everything was running smoothly and he clearly communicated how each project was going. I greatly appreciated his support. His ability to lead a project helped me identify ways to improve on my own processes moving forward. It was helpful having coverage by a person that truly understands Product Marketing, which can be a tough area to cover. Zach asks the right questions to ensure as PMMs we keep the field top of mind as they are often the consumers of our content. I would absolutely recommend working with Zach.

Zach is a force to be reckoned with. He puts his whole heart into every project he works on and constantly forces himself to learn new skills that he can bring to his clients. The work he's doing to bring AI into product marketing and enablement is really impressive — I'm in awe every time I see the latest update. I think the name of his company "Break Into Product Marketing" is the perfect fit for Zach. He broke into the profession as an SDR through pure grit and determination. He broke into entrepreneurship using those same qualities. And now he's among those leading the charge in AI for PMMs. Don't bet against Zach.

Zach helped me a lot when I was a PMM doing sales enablement for BDRs and SDRs, especially by bringing his sales background experience so I could understand better how to help them. But where I'm really getting a lot of value these days is his AI expertise within product marketing. Seriously, I've learned so much from Zach with his custom GPT, to automated projects he did for our pod. Highly recommend working with him or even just jumping on chat because he's all vibes ✨

I can't think of someone who is better suited to enable champions and speed up sales cycles more than Zach. Zach is a product marketer by trade, but his background in sales keeps him in-touch with the back and forth realities of a sales cycle. He knows where deals get stuck and knows how provide the right enablement to move them forward. He gets sellers and he gets what's needed to help sellers enable champions to sell internally. HIGHLY recommend working with Zach.

I have been in sales for a while. I have been a B2B SaaS for the last few years while going to school to complete my bachelor's in marketing. There are several reasons that motivated me to take this course. Firstly, I love products and tech. Secondly, I am very curious about what makes consumers do what they do in terms of influencing their behaviors. I don't have any experience formal work experience in product marketing, however, I am motivated to break into this field. Anyone that wants to break into product marketing needs to take this course. Even if someone just wants to learn about a process and what skills are transferable to any marketing field, this course is excellent.