Gable Reviews on Testimonial.to

Michael Laffey

CMO, Ko-Kwel Casino Resorts

Sometimes, the difference between a good partner and a great one comes down to who shows up when the timeline feels impossible—and for us, that partner was Gable.

We are truly appreciative of the relationship we have built with the company—especially with our account manager, Christopher Smith.

We are a medium-sized casino resort located in rural Coos Bay, along Oregon’s beautiful and rugged south coast. Our property sits on the main tourist thoroughfare of the West Coast, U.S. Highway 101, and serves as a gateway to incredible attractions such as the Oregon Dunes National Recreation Area, the Pacific Ocean fishery, and world-class golf.

While our property has a strong 30-year history in its current location, we recognized the need to create a more impactful presence for the millions of travelers who pass by each year. We determined that a new, highly visible sign on the hotel frontage would help us make that statement.

The challenge was not the vision—it was the timeline. In February 2025, we made the decision to rebrand the property in celebration of our 30th anniversary. After three decades as “The Mill Casino,” we sought to adopt a name that better reflects the values and achievements of the Tribe. However, our anniversary date of June 19 left us with an extremely tight window to execute.

During the vendor selection process, nearly every company we approached expressed doubts about meeting the deadline. Some indicated it simply wasn’t feasible, while others suggested moving forward without certainty.

Then we connected with Christopher Smith from Gable. While he shared initial concerns about the timeline, he took a different approach—offering to meet us in person at a conference in Las Vegas to fully understand our goals. That level of commitment set the tone for everything that followed.

After taking the time to understand our vision and constraints, Christopher assured us that every possible effort would be made to deliver. Despite significant challenges—including coastal weather conditions, material availability constraints, and the complexities of the tariff environment—he remained engaged, communicative, and solutions-oriented throughout the process.

Ultimately, Gable delivered the largest LED display on the South Coast in time for our rebrand and 30th anniversary celebration. The result exceeded our expectations and created exactly the kind of impact we were hoping to achieve.

We deeply appreciate the attention to detail, consistent communication, and unwavering commitment to results demonstrated by Christopher and the Gable team. Their willingness to collaborate and find solutions—rather than obstacles—has made them a trusted partner.

We look forward to continuing our relationship with Christopher and Gable as we move forward with future expansion projects, and we are confident in their ability to deliver timely, high-quality, and cost-effective signage solutions that support our continued growth.