Check out what our customers think about the MEDDICC Membership!

Really easy to learn this material, enjoying it so far!

Articulate, Engaging, Helpful Training for any Customer Facing Roles 

Well done, this was really interesting. I definitely learned a few new perspectives and tools, but additionally the course gave me a vocabulary to use to refer to some of the strategies I had already learned or developed. Having the vocab/structure helps me better assess where I am in a given process and what else I should be focusing on. I really enjoyed the course, thanks.

Time well spent 

I've done a lot of sales trainings over the years, and they are not all built equally. This is a really good course, and I would recommend it to anyone in sales. I'm happy I did the course, and feel like I took a lot away from it.

Best first sales methodology training for a new seller! 

I thoroughly enjoyed completing the MEDDPICC Masterclass training, after hearing my peers and colleagues in the sales org speak very highly of this methodology, I was eager to explore and embrace it myself. Extremely excited to begin applying this framework to my deals as I kickstart my career in technology sales!

In summary, the MEDDPICC Masterclass is a must for anyone serious about sales excellence. Whether you’re a skeptic or a seasoned seller, this course will transform your approach and elevate your game. Highly recommended! 🚀

Learned so much! 

I'm a lifelong B2B sales professional and I thought i knew everything. This course really taught me the science behind sales. I started using the methodology in the first 10 minutes of the class. Super engaging teacher that made learning fun. Highly recommend.

Wow! 

That was absolutely excellent and it highlights how challenging sales really is, particularly without a champion! Looking forward to leverage this info.

Great program. 

I have been in sales for a long time and found the insight & framework discussed incredibly valuable. 

 I know I will keep coming back to the program over the coming years.

Fundamentally changing the sales cycle and sales execution. 

I enjoyed the contents a lot and believe it will really help improving the sales execution process.

MEDDIC to MEDDPICC Evolution, some things keep getting better! 

Really informative and it's great to see how far MEDDPIC has come from its origins. Course demands your time and attention, carving out time over a number of days I found best.

The presenter is engaging, credible and passionate.

Key methodology for sales excellence. 

MEDDPICC has helped me achieve more success in enterprise tech sales than I ever believed. However, this is a framework you organisation needs to breath the methodology. It has do be implemented top down.

Best use of professional development budget so far! 

Just completed the MEDDPICC Masterclass, which was a great mix of sessions broken out into 10 parts, post session content, and complemented by reading the book. Would highly recommend to anyone thinking of how to use their professional development budget.

Rich and Comprehensive. 

If you ever want to be different, effective and efficient in your sales effort, this program is a must-attend!

Great stuff. 

This really helps to reflect on the challenges of selling in 2024.

Fantastic content! 

Relevant, loaded with great examples and use cases, and very engaging.

Helped to identify the gaps. 

I'm really enjoying the course, it's helping me to go through previous opportunities or deals and see how I could've improved the process identifying gaps in the way I handled different customer interactions.

I like how detailed it is. 

I've been always struggling with how I go about with the prospects even after the sales training from other vendor. What I wanted to know was details and this course has provided just that.

Excellent Summary. 

Experiences Sales people already do many things described in the MEDDPICC Masterclass, which I consider as very positive, because now the process has a box where to put it, and many routines and execution steps have a common name or expression, everybody involved now knows what is behind it. The most important for me was, that it is focusing on what to do and not how, not behaviour but clear measurements to focus on.

A comprehensive framework for the modern salesperson.

Easy to follow, pedagogic, makes sense to anyone with some experience in a sales related role. This will be valuable for me for the rest of my life!

Everything I hoped it will be and more. 

Although it is incredibly complex it all boils down to understanding why you are winning/loosing/slipping deals and how you can reverse engineer all that so that your deals get a lot better - then have a way better understanding of what you can do differently and why and provide a much much better buying experience for your customers. 

 Highly recommend!

Proud to have completed the MEDDPICC masterclass! 

Thank you ControlUp for investing in my development. Thoroughly recommend this course, eye-opening strategies and tactics on how to better engage with customers build trust and demonstrate true value.

I recently invested time in training to enhance my understanding of 'MEDDPICC', the renowned sales qualification framework used by the world's most successful teams & SaaS companies. 

Approximately 80% of the ISV's we work with are using a variation of MEDDICC and so I was curious to increase my fluency on the topic. 

 Participating in Andy Whyte's 'MEDDICC Masterclass' was a comprehensive and thoughtful training experience. I wouldn't hesitate to recommend this to any seller that wants to level up and integrate the methodology into their own approach to better serve their customers, drive efficiency and better predict growth.

I am happy to share that I am now officially MEDDPICC-approved after completing a neatly tailored online course.

I can only imagine how much time Andy must have spent creating this masterclass and I am happy to share some feedback with everyone who is thinking of upscaling their sales game. While you might be using/managing some of the MEDDPICC elements unconsciously, imagine the power of leveraging them strategically and consciously in your sales and customer relations! I am guilty as charged. 

It's been 2 years since I read the MEDDIC book and boy do humans tend to forget! Haven't been doing many discoveries or demos lately and I can with honesty say, I am missing it. But if you are in the revenue bizz, I encourage you to sit down and make a map of your selling process. And while you do, use a framework such as MEDDPICC to create those connections where you haven't seen them before. 

For my fellow CSMs, you can benefit from this course too, namely you’ll learn: 

🔥 How to effectively act with champions in your client organizations to position products, paid features and retain revenue. 

🔥 How to navigate the paper process efficiently, streamlining the decision-making path. Andy has a great template in his Masterclass available for download. 

🔥 How to anticipate needs and tailor your approach. You do not want to be caught in an element of surprise and loose confidence in front of an economic buyer (I keep my cool talking to C-level stakeholders and there is plenty of reasons why you should too). 

💡 Remember, it's not just about having the skills; it's about adapting them to today's needs!

Just completed the MEDDICC Masterclass. What can I say?

Every marketer interested in telling the right type of story -- the kind that help create value for a company -- ought to spend some time and check it out. 

I now have a much better understanding about how my content design and story frameworks can better power the sales organization.

I’m happy to share that I’ve obtained a new certification: MEDDPICC Leadership and Enablement from MEDDICC! 

It has been a pleasure completing the MEDDICC courses and excited to start implementing more best practices into our Pre-Sales organization!

I’m happy to share that I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! 🎉 

This journey has been incredibly enriching, providing me with an in-depth understanding of the MEDDPICC framework which is essential for excelling in complex sales environments. The course has equipped me with the tools and knowledge to effectively identify and engage with key decision-makers, understand customer needs at a deeper level, and navigate through the complexities of large-scale sales processes. 

I am now more confident in my ability to drive meaningful conversations, build stronger customer relationships, and close deals more efficiently. I am eager to apply these skills and contribute to the success of my team and organization.

Here's to unlocking new opportunities and achieving greater milestones!

Amazing insight. 

Having not followed a masterclass such as this previously I was not sure what to expect. The presentation was engaging and the content was superb.

Precise, accurate, interesting and not boring at all. 

Mixed with the books cited in the masterclass a salesperson can understand the power of this methodology, improve the way of working, and enjoy more while doing it.

Really helpful. 

If you really think that you have a lot of knowledge about sales and are a good salesperson, but feel that you're lacking structure on how to approach your deals, this is a great course. It breaks down the important elements of many sales processes and create an infrastructure to help tackle it.

Masterful and straightforward. 

I really loved the course, at first I dreaded doing it, fearing it will be like many other course I have attended where the company spent hours building material and still remain disconnected from how business is run. Andy was relatable and had practical examples. I really enjoyed it and found many nuggets I can use to improve, I felt that the detail was so simple and at times felt like I do this but need to pull it all together to really drive the success. 

Thank you for being honest, open and making this a great experience.

Kudos Andy Whyte and the team at MEDDICC for one of the best online sales courses I've taken part in. 

Really engaging (I nodded my head so many times!) and learnt so much in a relatively short space of time: looking forward to putting it all into practice!

Great content, clear to understand. 

It never hurts to see it all explained again and you know you are always skipping steps.. this is a great reminder what you were doing wrong. details, process... "Only PRO Sellers Above this point" it is a true statement.

This intensive training has equipped me with advanced skills in understanding client needs, navigating complex processes, and delivering tailored solutions. 

Here’s to creating even more value.

Great sales methodology course for marketers. 

As a product marketer, I really enjoyed the course, as it gave a nice window into the sales team's way of viewing deals. The elements of MEDDPICC are useful for any product marketer to consider when thinking about targeting (ICP, who are the typical champion personas), messaging (pains, metrics, decision criteria), and how to support the sales team along the buyer's journey. 

Looking forward to implementing the competition ideology more deeply in our organization, i.e. shifting the perspective from just looking at competing products and vendors to other competing approaches. The course is nicely built for self-paced studying. 

A masterpiece. 

It offered an in-depth exploration of the renowned sales methodology, provided with practical insights, examples and stories. Was interesting to see how to set strategies for identifying and engaging key decision-makers, understanding customer needs, and effectively navigating the sales process.

Loved the pace of the expert and the live stories/jokes - you couldn’t feel as it was recorded.

AWESOME CLASS! 

I learned so much great information that I can put to work right away. Thank you.

Great course. 

Very easy to follow - Andy did a great job with this course and keeping things easy to follow.

Excellent course. 

Very compréhensive and intelligible.

To the point. 

Andy exceeded my expectations in terms of clarity, conciseness, and applicability. The content was presented in a straightforward manner, making it easy to grasp complex concepts. The concise delivery ensured that every module was packed with relevant information, avoiding unnecessary fluff. What stood out most was the practicality of the course – the knowledge gained was directly applicable to real-world scenarios. Overall, it is a well-structured and valuable learning experience that I would highly recommend.

Fantastically done! 

This course is a great sales refresher, however, even more so, it is an enabler for helping my customers and prospects get the most value out of our interactions and business solutions.

Solid Methodology. 

I've read various sales books & practised various methodologies. There's a lot of sales advice out there, but this one feels the most relevant and all-encompassing. MEDDPICC is solid, thorough and most of all usable.

Essential for going from good to great in sales. 

Having been through several methodologies and frameworks over the years, I've always felt that you get left to figure it out.

Forecast accuracy and resource optimisation. 

This course help me to reflect on tactics and checkpoints necessary to secure a correct sales process

Very good training. 

I have enjoyed the masterclass. It is clear and very easy to follow.

Really helpful! 

I am an Enterprise Sales Rep who didn't follow the usual SDR track to Ent Sales. I usually find a tidbit or two in courses like this but in general find them to be boring and generic. I'm really impressed with this course and find it highly relevant and actionable and also a great way to fill in some of the foundational training I likely missed along the way.

Changes your outlook towards life. 

Not only did this help add to my sales toolkit but it has impacted my thinking (value driven) towards non-sales activities as well. Thank you and I can't wait to keep learning more as you compile updated content.

Awesome Course! 

Whether you are starting out in sales or a seasoned professional, this course demonstrates that a deal is an elephant and with MEDDPICC the elephant is broken down into a series of plates you eat one bite at a time.

Genuine & Applicable. 

This was my very first sales course but loved it b/c it is applicable in "real life". I was a customer of many software solutions that my company implemented. Now that i am selling and in the business world for over 25 years, I felt this course was very informative and the methodology was right on and exceeded my expectations! It exceed my expecations because i do not want to be pushy! I build the trust and credibitly and I believe this course gave me tools to further my skill set.

I’m so excited to see the results and for every lesson I’ll learn along the way. 

Thanks to Andy Whyte for creating such a fantastic framework that will enable me to better understand & support prospective customers needs, while giving me a more structured approach to implement, review and improve my processes. 

Thank you to Pim Roelofsen for coming all the way to Leeds from Amsterdam and delivering such an engaging introduction to MEDDICC. 

Very nice.

Just like chicken, all tastes good but this one is the best.

Wow! What a course! 

Another winner from the MEDDICC crew! Andy is a fantastic presenter, he has so much epic knowledge and this is also backed up by the brilliant slides. Learning in this format made the course so easy to digest and the examples made everything so clear in how things are implemented. Really insightful but also super fun at the same time. 

Thanks all!

Not a training, but a SHOW!

Amazing presenter, Strong contents, Even if you are the best sales in the world, you will not loose your time taking this course!

Absolute game changer! 

This course helped me cover the ins and outs of strategic alignment in just over 1hr! I'm looking forward to applying what I learnt to meet my customer's objectives, effectively communicate value to them and elevate my skills!

Great tool for sales success. 

Valuable insights to succeed in sales and great speaker!!

40 years sales experience in 8 hours.

Really encapsulates all the mistakes I have made in my sales career and some of the things I got right!

A fantastic and informative program. 

Strategic alignment broken down into qualification, methodology AND process.

Perfect course for tech founder doing enterprise sales.

Highly recommended for all tech founders out there that will get involved in enterprise sales or leading their sales organisation. This course gives so much clarity about enterprise sales deals and how to close faster and better.

Thank you Andy Whyte and the MEDDICC team! This immersive learning experience has equipped me with valuable insights and skills in navigating complex B2B sales processes.

🌐💼 MEDDPICC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, and Competition) is a powerful framework that enhances strategic selling, enabling a more precise and effective approach. 

I'm looking forward to applying these learnings to drive success in my sales endeavors and contribute to achieving meaningful results. Grateful for the opportunity to invest in my professional growth! 🙌🏽📈

Great training material. 

The MEDDPICC qualification process pulls everything together that I have learned in over 25 years of sales and sales management. It spends a lot of time on the "Champion" aspect, which we all know is a must to win a complex, enterprise deal. It really crystalize things for me and I look forward to putting it into practice in 2024!!

Great Training. 

MEDDPICC Masterclass was a worthwhile training. It takes the things you already know and goes deeper and further but in a simple way. Excited to apply the things I have learned with my customers.

My time was not wasted. 

I've been in sales for 15 years, and through the course of my career I've been privileged to go through many different types of sales training. This was the first course where I felt my time to value was the greatest, thanks to it's self-paced fully digital content. There was no time wasted prepping, sitting on zoom calls or in workshops, just straight to value with helpful real world examples that resonate with (enterprise SaaS) sellers.

Brilliant.

Excellent Training. 

Great energy, clear explanation, and it's helpful the trainer used real-life examples throughout the training to help land the points.

Thought the content was great. 

Will definitely put this to use and keep tweaking. The downloads are great as well- mini cheat sheets.

The MEDDPICC methodology is the best training I've received.

It is actually helpful for the salesperson and the customer to go through the evaluation process, decision process of choosing a new technology for an organization. It just makes sense!

Great Course! 

Excellent course has helped me better understand how a B2B sales qualification works and to be able to train my sales teams.

Great refresher!

Although this is one of the areas I am proficient at, I really liked the way Andy covered this section. Well done! I am looking forward to the next section on metrics, which is the one area I can use a refresher and get better.

Incredible Class - Every Sales Professional Should Take This Course. 

As early as possible, and perhaps revisiting on occasion, everyone should take this course. The education is spot on and relevant in today's world where money is tight and sales professionals need to have a handle on the full buying process. Most critical for me was the section on Champions. For far too long I have given credit to non-champions and have convinced myself that coaches can combine to make a champion. I am grateful to the MEDDICC team for creating this course.

A huge shoutout to the incredible team at MEDDICC for delivering an outstanding program! 🙌 

 As an Account Executive at LinkedIn Marketing Solutions, I wear multiple hats - not just a salesperson but someone deeply involved in crafting strategies with clients' marketing and sales team for lead generation on LinkedIn. This role has fueled my passion to constantly refine my sales skills. Instead of riding out the economic downtime, I decided to invest time in self-improvement. In my quest for top-notch sales courses, the MEDDPICC methodology stood out. It offers a robust framework for client engagement throughout the buying process, aligning seamlessly with my experiences. 

 This certification marks the beginning of an exciting journey. I'm looking forward to applying these refined skills in real-world scenarios. Stay tuned for my insights and takeaways from the course.

Thrilled to announce that I've successfully earned my MEDDICC certification! 

 The journey was challenging, but the knowledge gained will undoubtedly enhance my strategic selling skills. 

Looking forward to applying these insights and contributing to even more successful outcomes in the world of sales. Here's to continuous growth and excellence!

Excellent Course. 

 Excellent course for anyone in tech sales. It's fun and extremely relevant. Andy knows what he is talking about and his examples are top-notch.

Great sales methodology course for marketers. 

As a product marketer, I really enjoyed the course, as it gave a nice window into the sales team's way of viewing deals. The elements of MEDDPICC are useful for any product marketer to consider when thinking about targeting (ICP, who are the typical champion personas), messaging (pains, metrics, decision criteria), and how to support the sales team along the buyer's journey. Looking forward to implementing the competition ideology more deeply in our organization, i.e. shifting the perspective from just looking at competing products and vendors to other competing approaches. The course is nicely built for self-paced studying. If it seems viable considering the typical participants of the course, it would be good to make reflection points more universal to address the work of people outside sales more, too, or create alternative reflection point content for marketers and product professionals.

A must do for all serious sellers. 

Thanks for this wonderful course. It is amazing to have such a structure approach to selling. It was wonderful to go to the deeper lengths of each modules and have a well guided explanation with relevant examples. The competition module case study was brilliant and i could correlate with some of my past deals. This course will always be a guide to every sales conversation that i have. Appreciate the course content. Look forward to more.

Your competitive advantage. 

This course is clear and dependable. As life for a modern seller becomes more challenging, I'd recommend using MEDDPICC to gain the upper hand in deals against a competitive market. 

Concise, structured, and compelling - a first-mover advantage. 

Great delivery, thanks Andy!

It all just makes much more sense now! 

It's amazing to see how the sales process being unfolded in a very manageable and logistic way. It benefits both me as a sales person and the persons involved. It makes the sales process so much more smooth and nice to be a part of. I'm really looking forward to implementing this into my daily work to make my and my prospects life just a little bit easier. Thank you for making me a wiser man and a better sales person with this course. I can definitely recommend every person involved in a sales process to pick up this course. You're in great company of Andy who is a true hero in explaining kinda complex stuff in everyday language.

Awesome reinforcement of what I have learned in the past.

Focus on gathering the metrics, which is hard. By doing this upfront, we will maintain forecast predictability and price point. Even more important - Give your champion the ammo to fight for CRWD based on our key differentiators.

Excellent! 

Got me thinking that while I do a lot of this, there are key points I need to incorporate and be consistent and pedantic on. Frequent check-in to customer re-implicating the pain in front of every discussion.