MEDDICC Membership

Check out what our customers think about the MEDDICC Membership!

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Lucie Heymann

Head of AEC Sales at Chaos

Very well structured, great speaker, very clear. Also the summary documents are very helpful!

Fabio Cattolico

Account Executive at Bubble.io

Great course. A lot of real world examples that really illustrate how to use MEDDPICC. Great instructor!

Faizal Ladak

Account Executive at Aiimi

Amazing course! Very easy to follow along, understand and conceptualise the different areas of MEDDPICC. Very excited to use this framework in practice.
Amazing course! Very easy to follow along, understand and conceptualise the different areas of MEDDPICC. Very excited to use this framework in practice.

Caroline Matar

Customer Success Executive at Everway

I think it has been a very interesting and rewarding course. The instructor has been engaging, and it makes you want to keep listening and learn more all the time. The structure has been great and easy to follow and understand.
I think it has been a very interesting and rewarding course. The instructor has been engaging, and it makes you want to keep listening and learn more all the time. The structure has been great and easy to follow and understand.

Jessie Glickman

Mid Market Account Executive, Talent & Learning Solutions at LinkedIn

Really enjoyed! Engaging and easy to follow.

Hans Otto Engkilde

Regional Head at Clearwater Analytics

Brilliant structure. I knew most of the information, but not in a structured way like this. I also like that we now have a common language in our organization, so everyone knows what we mean when referring to MEDDPICC terms.
Brilliant structure. I knew most of the information, but not in a structured way like this. I also like that we now have a common language in our organization, so everyone knows what we mean when referring to MEDDPICC terms.

Camille Rollason

CX Operations - Insights Consulting Workstream Lead at Cision

Great! Clearly and engagingly presented. Really excellent slide design/graphics. I really like that things were broken down into 3 or 4 points. The use of anecdotes and stories really sold it for me.
Great! Clearly and engagingly presented. Really excellent slide design/graphics. I really like that things were broken down into 3 or 4 points. The use of anecdotes and stories really sold it for me.

Megan Delport

Commercial Account Manager - ActiveOps

I enjoyed the context and layout of the course and materials. The presenter is a good story teller and makes the course material relevant to everyday sales activities and customer interactions.
I enjoyed the context and layout of the course and materials. The presenter is a good story teller and makes the course material relevant to everyday sales activities and customer interactions.

KS
Keith Soules

Manufacturing Engineer Supervisor at IDEX Optical Technologies

Great content. I learned a ton about MEDDPICC and how to use it. I'm excited to go out and try to apply these principles to my job.
Great content. I learned a ton about MEDDPICC and how to use it. I'm excited to go out and try to apply these principles to my job.

Ryan Thompson

Business Development Executive at Silversoft

Great content, really enjoyed Andy's teaching style, very engaging!

Emma Davis

Healthcare Account Executive at Cority

Great course, very thorough and empowered me with direct examples of how to implement the MEDDPICC framework throughout my sales cycle.
Great course, very thorough and empowered me with direct examples of how to implement the MEDDPICC framework throughout my sales cycle.

Lisa Wyse

Enterprise Account Director - Sales Solutions at LinkedIn

Very helpful. It made me realize all the things I am missing. I also like that I will now be able to speak the MEDDPICC language when talking to revenue leaders.
Very helpful. It made me realize all the things I am missing. I also like that I will now be able to speak the MEDDPICC language when talking to revenue leaders.

Ramon Tscharner

Filialleiter Region Zürich at Künzi Leckortung AG

Absolute gold, if you want to get into corporate sales.

Dylan Doherty

Sales Manager at Kelsius

Just completed this great course from MEDDIC. The MEDDPICC Masterclass. Would highly recommend for anyone working in the sales industry. #PoweredByThinkific
Just completed this great course from MEDDIC. The MEDDPICC Masterclass. Would highly recommend for anyone working in the sales industry. #PoweredByThinkific

Blair Thomson

International Sales Enablement Specialist at Everway 🚀

I joined Everway at the end of 2025 as an International Sales Enablement Specialist, and from day one I was given a clear and impactful goal: roll out MEDDPICC across our international organisation. 🎯 Alongside leading this rollout, I had the opportunity to revisit and strengthen my own foundation by completing the MEDDPICC certification again, as well as a leadership course. Both experiences reinforced something I’ve always believed, great enablement starts with continuous learning. Fast forward a few months, and we’re now close to full adoption across our international teams. It’s been incredibly rewarding to see how quickly teams have embraced MEDDPICC and, more importantly, how it’s already shaping the way we think about deals, qualification, and collaboration. One of the biggest takeaways from this journey so far is the power of a shared language. When everyone, from sales to leadership, is aligned on a common framework, conversations become clearer, decisions become faster, and execution becomes more consistent. It creates a level of transparency and accountability that’s hard to achieve otherwise. Over the next two weeks, I’ll be kicking off live regional sessions to build on this momentum, focusing on deeper learning, real deal application, and embedding MEDDPICC into our day to day workflows. I’m incredibly proud of the commitment and engagement shown by the international teams at Everway throughout this journey. Rolling out something at this scale is never easy, but the collaboration, openness, and drive to improve have made all the difference. Excited for what’s next! 🚀 #SalesEnablement #MEDDPICC #Leadership #ContinuousLearning #GlobalTeams MEDDICC
I joined Everway at the end of 2025 as an International Sales Enablement Specialist, and from day one I was given a clear and impactful goal: roll out MEDDPICC across our international organisation. 🎯 Alongside leading this rollout, I had the opportunity to revisit and strengthen my own foundation by completing the MEDDPICC certification again, as well as a leadership course. Both experiences reinforced something I’ve always believed, great enablement starts with continuous learning. Fast forward a few months, and we’re now close to full adoption across our international teams. It’s been incredibly rewarding to see how quickly teams have embraced MEDDPICC and, more importantly, how it’s already shaping the way we think about deals, qualification, and collaboration. One of the biggest takeaways from this journey so far is the power of a shared language. When everyone, from sales to leadership, is aligned on a common framework, conversations become clearer, decisions become faster, and execution becomes more consistent. It creates a level of transparency and accountability that’s hard to achieve otherwise. Over the next two weeks, I’ll be kicking off live regional sessions to build on this momentum, focusing on deeper learning, real deal application, and embedding MEDDPICC into our day to day workflows. I’m incredibly proud of the commitment and engagement shown by the international teams at Everway throughout this journey. Rolling out something at this scale is never easy, but the collaboration, openness, and drive to improve have made all the difference. Excited for what’s next! 🚀 #SalesEnablement #MEDDPICC #Leadership #ContinuousLearning #GlobalTeams MEDDICC

Phill Welch TechIOSH®, AIEMA, NEBOSH

Industry-recognized | General Manager EHS/ESG | Sales Overlay | Account Executive | Certified Sr. EHS, Risk & Sustainability Director | Thought Leader | Op Ex | Author | Public Speaker | Evangelist | Soccer Coach |

Excited to share a milestone in my professional journey—I’ve officially completed both the MEDDPICC MasterClass Certification and the Value Pyramid Program with MEDDICC. These programs have sharpened my ability to drive structured, value-based conversations and reinforced the importance of deeply understanding customer priorities, metrics, and decision processes. The combination of MEDDPICC and the Value Pyramid framework has already had a meaningful impact on how I approach complex deals and align with executive stakeholders. Grateful for the opportunity to learn from such a world-class team and community. Looking forward to continuing to apply these principles and drive even stronger outcomes for my customers and partners. #MEDDPICC #SalesExcellence #ValueSelling #ContinuousLearning
Excited to share a milestone in my professional journey—I’ve officially completed both the MEDDPICC MasterClass Certification and the Value Pyramid Program with MEDDICC. These programs have sharpened my ability to drive structured, value-based conversations and reinforced the importance of deeply understanding customer priorities, metrics, and decision processes. The combination of MEDDPICC and the Value Pyramid framework has already had a meaningful impact on how I approach complex deals and align with executive stakeholders. Grateful for the opportunity to learn from such a world-class team and community. Looking forward to continuing to apply these principles and drive even stronger outcomes for my customers and partners. #MEDDPICC #SalesExcellence #ValueSelling #ContinuousLearning

Ritesh Kumar

Principal Product Manager at F5

Being from Product Management team, this was a great intro, insight, training to the right Sales Process it should be. I feel better equipped to support from Sales team going forward.
Being from Product Management team, this was a great intro, insight, training to the right Sales Process it should be. I feel better equipped to support from Sales team going forward.

Othmane Berrada

Sales Development Representative at Cision

I am grateful to learn everything about MEDDPICC during my onboarding session. Looking forward to practice using the theoretical fundamentals of a deal to be closed!
I am grateful to learn everything about MEDDPICC during my onboarding session. Looking forward to practice using the theoretical fundamentals of a deal to be closed!

Denny Payne

Principal Product Manager at F5

I can implement much of this framework even as a product manager.

Bethan Coffey

Business Development Executive at Everway

Some great analogies that have made a new learner to sales feel far more confident in deal closures etc.

Louis Stevens

Solutions Consultant at Quantilope

Excellent training course, from someone without a sales background it was all clearly explained.

BE
Brita Elderenbosch

Marketing Manager at Schuberg Philis

Great way to learn all about MEDDPICC on your own pace.

AG
Adam Gleeson

Sales at Microlise

I have done the course several times now and every time I do it, I always pick up something new that I can implement.

Christopher Cubbon

Account Director at Cision

I really enjoyed the class and have already started to implement some of the teachings into my everyday cadence.

Mark Brink

Sr Product Manager at F5

The MEDDPICC training was highly insightful and practical, offering a clear framework to manage complex sales processes effectively. Key takeaways included identifying and qualifying customer pain points, implicating their consequences, and collaborating with a champion to establish decision criteria. The emphasis on empowering the champion to advocate internally was particularly valuable. Additionally, learning to identify economic buyers and use metrics to align solutions with their priorities was a game-changer. Overall, the course provided actionable strategies to enhance skills and drive successful outcomes.
The MEDDPICC training was highly insightful and practical, offering a clear framework to manage complex sales processes effectively. Key takeaways included identifying and qualifying customer pain points, implicating their consequences, and collaborating with a champion to establish decision criteria. The emphasis on empowering the champion to advocate internally was particularly valuable. Additionally, learning to identify economic buyers and use metrics to align solutions with their priorities was a game-changer. Overall, the course provided actionable strategies to enhance skills and drive successful outcomes.

Dave Swafford

Sr. Product Manager at F5

Training was valuable and very well produced and assembled. Andy is a great speaker and instructor.

Catherine Monaghan

Sales Development Representative at Everway

Was very informative even for an SDR.

Ricky Hansen

Business Development Executive at Everway

I think the course gave me a better understanding on how to use the different parts of the framework in both a strategic and constructive way.
I think the course gave me a better understanding on how to use the different parts of the framework in both a strategic and constructive way.

Deborah Gerber

Enterprise Account Executive at LinkedIn

Great intro to MEDDPICC with a strong practical focus. The framework is clearly structured and easy to apply to complex enterprise deals. Especially valuable was the emphasis on Metrics, Economic Buyer alignment, and building a true Champion. I can directly translate this into my day-to-day deal execution and forecasting. Highly recommended.
Great intro to MEDDPICC with a strong practical focus. The framework is clearly structured and easy to apply to complex enterprise deals. Especially valuable was the emphasis on Metrics, Economic Buyer alignment, and building a true Champion. I can directly translate this into my day-to-day deal execution and forecasting. Highly recommended.

Annalott Seligmann

Head of Revenue Enablement at EG A/S

I really liked the course. The videos explaining the MEDDPICC elements were especially good. The language is simple, the examples are easy to follow, and it works really well together with the book. At first, the reflection questions felt a bit hard, but as I went through the course, they actually helped me think about what I’m already doing and what I should focus on next. After each element, I felt like I had a clearer plan. Overall, the course made me feel less alone in working with MEDDPICC. It gave me confidence that we’re on the right track and helped me see the next steps more clearly.
I really liked the course. The videos explaining the MEDDPICC elements were especially good. The language is simple, the examples are easy to follow, and it works really well together with the book. At first, the reflection questions felt a bit hard, but as I went through the course, they actually helped me think about what I’m already doing and what I should focus on next. After each element, I felt like I had a clearer plan. Overall, the course made me feel less alone in working with MEDDPICC. It gave me confidence that we’re on the right track and helped me see the next steps more clearly.

Rohit

Indian Sub-Continent Sales Engineer at Vicon

Was an amazing masterclass. Now I have some open-ended questions to ask the customer. The evaluation process is now more interesting. In such depth of evaluation, I believe it will help make relationships. some of the process of economic buyer, decision process and paper process is very interesting for me.
Was an amazing masterclass. Now I have some open-ended questions to ask the customer. The evaluation process is now more interesting. In such depth of evaluation, I believe it will help make relationships. some of the process of economic buyer, decision process and paper process is very interesting for me.

Amy August

Senior Business Development Manager - Global Partnerships, LATAM, and Southeast USA at Vicon

This was direct and helpful. I need to watch it all trough again so I can really get it to sink in a bit more, but excited to put it to practice immediately as much as I can.
This was direct and helpful. I need to watch it all trough again so I can really get it to sink in a bit more, but excited to put it to practice immediately as much as I can.

George Miller

Senior Account Manager at Vicon

Tremendous amount of excellent information. I'll need to go through it several more times to continue to reinforce it. Andy was clear and easy to understand
Tremendous amount of excellent information. I'll need to go through it several more times to continue to reinforce it. Andy was clear and easy to understand

Kevin Imm

Enterprise Sales Executive at TeamViewer

Very Good. Really ties together so many elements of existing sales best practices into one comprehensive methodology.

Brendan Giovannotto

Enterprise AE @ Profisee

I recently went through the MEDDPICC Masterclass and thought it was extremely well done. It strikes a great balance between being structured and practical without feeling overly theoretical. 


What stood out most was how clearly it breaks down each component of MEDDPICC and ties it back to real-world deal execution. It’s not just “what it is,” but how to actually apply it in live opportunities, which is where most trainings fall short. 

 

I also appreciated how actionable it was. I was able to take a few concepts and immediately apply them to my pipeline, especially around qualification depth and tightening up deal strategy. 


Overall, I’d highly recommend this to anyone in enterprise sales who wants to be more consistent and intentional in how they run deals.

I recently went through the MEDDPICC Masterclass and thought it was extremely well done. It strikes a great balance between being structured and practical without feeling overly theoretical. 


What stood out most was how clearly it breaks down each component of MEDDPICC and ties it back to real-world deal execution. It’s not just “what it is,” but how to actually apply it in live opportunities, which is where most trainings fall short. 

 

I also appreciated how actionable it was. I was able to take a few concepts and immediately apply them to my pipeline, especially around qualification depth and tightening up deal strategy. 


Overall, I’d highly recommend this to anyone in enterprise sales who wants to be more consistent and intentional in how they run deals.

Lydia Sutter

Sales Development Representative at Cision

This course was extremely helpful and I look forward to applying everything I've learned to my new role.

Kevin Lageman

AVP, Learning & Development Consultant at PNC

Great way to reframe and focus the process, not just a random collection of "tips and tricks."

Nick Barrink

Partner Executive at SUSE

Way of presenting kept it interesting enough to follow, did not feel like 8 hours.

Taylor Daniels

Customer Success Manager at GetAccept

Found the course to be accessible and applicable across a wide array of industries and sales roles.

Attila Bacso

Junior Product Manager at Cision

I'm a product manager, and really liked it. It was useful to get an insight on what the sales will have as a new framework, since I do actively help them.
I'm a product manager, and really liked it. It was useful to get an insight on what the sales will have as a new framework, since I do actively help them.

Kimberly Moran

Business Development Director at Staples Technology Solutions

There were several pieces that were new to me that I can see by incorporating will take my skills to the next level.

Chad Zilka

Vice President of Sales at Apps Associates

Applied new knowledge to my sales process in M1's, M2's and M3's. I was doing most of this already, but did not have a methodology that I applied.
Applied new knowledge to my sales process in M1's, M2's and M3's. I was doing most of this already, but did not have a methodology that I applied.

Eufrozina Hoffmann

Senior Product Manager at Cision

I’m a Software Product Manager, and I completed this course to better understand and support our sales colleagues. I really enjoyed it and learned a great deal.
I’m a Software Product Manager, and I completed this course to better understand and support our sales colleagues. I really enjoyed it and learned a great deal.

Andrew Gilroy

Snr. Enterprise Account Executive at TXOne Networks

Great job orating, providing real world examples, relating why this is important and matter. Pretty good perspective from the customers POV. Very handy course - will want to retake as a refresher quarterly.
Great job orating, providing real world examples, relating why this is important and matter. Pretty good perspective from the customers POV. Very handy course - will want to retake as a refresher quarterly.

Josh Rice

Senior Account Executive at Ministry Brands

Loved it! Looking forward to implementing in each deal

Yasemin Erdem Vural

Business Development Manager at Everway

Very valuable and practical framework. It helps structure complex deals and better understand stakeholders, decision processes, and competition.
Very valuable and practical framework. It helps structure complex deals and better understand stakeholders, decision processes, and competition.

AA
Amos Ang

Enterprise AM @ Brandwatch

🏅 Earned my MEDDPICC certification from MEDDICC. A strong framework for anyone looking to take a more structured, consultative approach!
🏅 Earned my MEDDPICC certification from MEDDICC. A strong framework for anyone looking to take a more structured, consultative approach!

Andrius Kantakevicius 🚀

Supporting schools in providing inclusion and accessibility for everyone, across literacy, math, and exams, through tools like Read&Write, Equatio, ExamWritePad and OrbitNote.

I’m happy to share that I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! Valuable insights and proven frameworks for winning more deals. Always leveling up. Always learning. On to the next challenge. 💪
I’m happy to share that I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! Valuable insights and proven frameworks for winning more deals. Always leveling up. Always learning. On to the next challenge. 💪

Mauricio Carrega

Sales Manager at Cision PR Newswire Latin America

Very positive. The course provided a clear and practical framework to better qualify opportunities, manage complex deals, and improve forecasting. The concepts are highly applicable to real sales situations
Very positive. The course provided a clear and practical framework to better qualify opportunities, manage complex deals, and improve forecasting. The concepts are highly applicable to real sales situations

Andy Ray

Head of Global Sales at Vicon Motion Systems

Really nice, informative and engaging really great way to deep dive into each element and reflect.

Laura Murr

Business Development Manager DACH at Aexus

The masterclass was insightful and practical, providing clear guidance on applying MEDDPICC and structured sales techniques. I appreciated the real-world examples and actionable tips, especially around identifying champions, articulating pain, and building measurable value. The content has given me concrete strategies to apply immediately in my pipeline, and I feel more confident in my ability to forecast and drive opportunities forward. Thank you for making it engaging and easy to follow!
The masterclass was insightful and practical, providing clear guidance on applying MEDDPICC and structured sales techniques. I appreciated the real-world examples and actionable tips, especially around identifying champions, articulating pain, and building measurable value. The content has given me concrete strategies to apply immediately in my pipeline, and I feel more confident in my ability to forecast and drive opportunities forward. Thank you for making it engaging and easy to follow!

Nathan Blake

Senior Account Executive at LinkedIn

Great Training which i very much look forward to using the skills an techniques in my day to day.

Nelson Del Rio

Senior Sales Development Representative at TXOne Networks

Great job explaining every step and building confidence to sellers by being relevant, organized and informative.

Louis Cicchino

Applied Biomechanics Engineer at Vicon

I think this is the path forward for our team at Vicon. We are able to now speak the same language when having conversations related to deals and prospects. This has helped me, as a SE, tremendously to build stronger buy in from the sales team, and develop better resources for the team.
I think this is the path forward for our team at Vicon. We are able to now speak the same language when having conversations related to deals and prospects. This has helped me, as a SE, tremendously to build stronger buy in from the sales team, and develop better resources for the team.

Angus Munro

Sale Development Rep at Modulr

Thanks for your help its a great start to learning MEDDPICC.

Jagadish Velagapudi

Strategic Advisor at Open Innovation Partners

Super sales training content that systematically explains the key points and aspects in the sales process to have more desirable outcome for the salesperson and the clients. A class or course that every salesperson should attend to really fine tune their process and to have all the tools needed to have a successful sales career.
Super sales training content that systematically explains the key points and aspects in the sales process to have more desirable outcome for the salesperson and the clients. A class or course that every salesperson should attend to really fine tune their process and to have all the tools needed to have a successful sales career.

Laura Hens

Senior Manager, Field Marketing at Cision

Really easy to follow, I'm in Marketing and thought this was very useful, even if most of this is targeted towards Sales Reps.
Really easy to follow, I'm in Marketing and thought this was very useful, even if most of this is targeted towards Sales Reps.

Oliver Back

Product Lead (DSA/ATW) at Everway

Pretty cool content. Delivery was really nice, I rate the backdrop, feel like I need to upgrade the apartment now.

Minh Tran Le

Senior Enterprise Business Development I MuleSoft at Salesforce

I found the course very valuable as it helped me reflect on how to apply MEDDPICC more effectively in my day-to-day sales activities.
I found the course very valuable as it helped me reflect on how to apply MEDDPICC more effectively in my day-to-day sales activities.

James Purtell

Enterprise Account Manager @ Appsflyer

Just completed my MEDDPICC certification through MEDDICC 🙌 Lots to take away, but looking forward to being even more intentional about understanding the people I work with and what actually matters to them. Excited to put it into practice!
Just completed my MEDDPICC certification through MEDDICC 🙌 Lots to take away, but looking forward to being even more intentional about understanding the people I work with and what actually matters to them. Excited to put it into practice!

Salvatore Pegoli

Senior Account Executive @ LinkedIn | Partnering with Italian SMEs on Talent Acquisition & Learning Strategy

Ho completato la MEDDPICC Masterclass by MEDDICC, ottenendo la certificazione! Un framework molto concreto per gestire vendite B2B complesse e utile per lavorare con più chiarezza e creare conversazioni di valore con clienti e prospect.
Ho completato la MEDDPICC Masterclass by MEDDICC, ottenendo la certificazione! Un framework molto concreto per gestire vendite B2B complesse e utile per lavorare con più chiarezza e creare conversazioni di valore con clienti e prospect.

Mitchell Kwan

Account Executive, Mid Market at Zapier

Really insightful - the instructor was great as well. 


Great anecdotes and examples which really make the concepts land well.

Really insightful - the instructor was great as well. 


Great anecdotes and examples which really make the concepts land well.

Robert Hovious

Mid-Market Account Executive at Zapier

This was extremely helpful. I've heard many of these concepts before, but many were new and it was great to have all of this laid out in one place.
This was extremely helpful. I've heard many of these concepts before, but many were new and it was great to have all of this laid out in one place.

Varun Jiandani

Sr. Account Executive at Zapier

This course was very well done. Things were explained clearly, and with great examples.

Valentina Pérez Torres

Enterprise SDR - Spanish Market at Busuu

It was very useful to deepen the knowledge I had about MEDDPICC which now I consider it was superficial compared to what I've learned in this course. I'm very grateful that my company invested in this.
It was very useful to deepen the knowledge I had about MEDDPICC which now I consider it was superficial compared to what I've learned in this course. I'm very grateful that my company invested in this.

John Gauntlett

AI Orchestration at Zapier

Helpful refresh and immediately impacts my current and future deals.

Andrew Callaway

Director, Sales at Cedar

Great course! Will apply many of the learnings right away.

Kassidy Butler

Sales Assist Account Executive at Zapier

Great course - really learned a lot and thought it was thoughtfully designed. All of the information felt really relevant.
Great course - really learned a lot and thought it was thoughtfully designed. All of the information felt really relevant.

Michael Neubert

Senior Enterprise Business Development - MuleSoft at Salesforce

Very insightful, perfect summaries, good visual and audio.

Lexi Britton

Senior Vice President, Head of Strategy at Cision

Very engaging. This was a refresher for me, and learned some new things 10 years later :)

Harley Weber

Strategic Automation Consultant at Zapier

This was great, it validated what I am doing right and what I am missing. I will be implementing MEDDPPIC from here on out.

This was great, it validated what I am doing right and what I am missing. I will be implementing MEDDPPIC from here on out.

Till Schopen

Account Executive at Boardwise

This was well presented and thought out. I think this would work for a beginner in sales but also for a seasoned professional. I like having a common language with my colleagues and metrics to compare.
This was well presented and thought out. I think this would work for a beginner in sales but also for a seasoned professional. I like having a common language with my colleagues and metrics to compare.

Jonathan Clater

Senior Account Executive at Ministry Brands

Worth every dollar. So many resources that I can use for the rest of my career.

Cecilia Dos Reis Timoteo

Senior Solutions Engineer at Cision

Clear, practical, and genuinely useful. The focus on Economic Buyer, Champion qualification, Decision/Paper Process, and Mutual Action Plans was especially strong and immediately applicable to real pipeline work. Good balance of mindset + concrete actions - easy to translate into better forecasting and deal control.
Clear, practical, and genuinely useful. The focus on Economic Buyer, Champion qualification, Decision/Paper Process, and Mutual Action Plans was especially strong and immediately applicable to real pipeline work. Good balance of mindset + concrete actions - easy to translate into better forecasting and deal control.

Markus Müller

Senior Account Executive at LinkedIn

Very well structured and communicated, quite long but I loved all the insights shared and helps me to change my way of selling.
Very well structured and communicated, quite long but I loved all the insights shared and helps me to change my way of selling.

Oscar Owens

Account Executive at Botify

I completed the MEDDICC course when I was a BDR but now I'm an AE it's going to be pivotal in progressing opportunities and winning more deals. I'm going to use the framework to evaluate my opps, spot the gaps and ensure I leave no stone unturned in my constant discovery.
I completed the MEDDICC course when I was a BDR but now I'm an AE it's going to be pivotal in progressing opportunities and winning more deals. I'm going to use the framework to evaluate my opps, spot the gaps and ensure I leave no stone unturned in my constant discovery.

BD
Bob Dimmock

Sales Enablement Manager at Vicon

Very engaging. I'm not a seller but working in Sales Enablement. This is the first external Sales training course I've taken. 


It has given me plenty of useful pathways to explore and ideas of achievable steps to start enabling our Sales Org to use MEDDPICC.

Very engaging. I'm not a seller but working in Sales Enablement. This is the first external Sales training course I've taken. 


It has given me plenty of useful pathways to explore and ideas of achievable steps to start enabling our Sales Org to use MEDDPICC.

Emma Destexhe

Associate Account Manager at Botify

The MEDDPICC Masterclass was extremely valuable and practical. It provided clear frameworks and real-world examples that I can apply directly to my deals, especially around qualification, stakeholder mapping, and risk management. A great refresher and a strong tool to improve deal strategy and collaboration with Sales.
The MEDDPICC Masterclass was extremely valuable and practical. It provided clear frameworks and real-world examples that I can apply directly to my deals, especially around qualification, stakeholder mapping, and risk management. A great refresher and a strong tool to improve deal strategy and collaboration with Sales.

MaryAnn Furino

Key Account Executive (KAE)-Technology Solutions at Staples Business Advantage

MEDDPICC is different than other sales methods. It ensures an ongoing qualification of the deal and if it's worth pursuing. It forces us to focus and understand the Champion, the Metrics, the Pain points, the Economic Buyer, the Decision process, and the Competition especially in complex, long sales cycles.
MEDDPICC is different than other sales methods. It ensures an ongoing qualification of the deal and if it's worth pursuing. It forces us to focus and understand the Champion, the Metrics, the Pain points, the Economic Buyer, the Decision process, and the Competition especially in complex, long sales cycles.

Erickson Tweedy

Solutions Architect at Zapier

As someone who supports the Sales team as a Solutions Architect, I found this course incredibly helpful in ensuring that I am speaking the same language that our Sellers do. I feel this will only strengthen the partnership we have already built.
As someone who supports the Sales team as a Solutions Architect, I found this course incredibly helpful in ensuring that I am speaking the same language that our Sellers do. I feel this will only strengthen the partnership we have already built.

Cassidy White

Account Executive at Botify

Great course! I will be applying this especially as I am moving into my new closing role.

Maximilian Geiselhart

Solutions Engineer at TeamViewer

The masterclass provided excellent clarity on the nuances of Champion qualification and the Paper Process. The framework for competitive trap setting, combining implicated pain, metrics, and decision criteria, is a game changer for my current deal strategy!
The masterclass provided excellent clarity on the nuances of Champion qualification and the Paper Process. The framework for competitive trap setting, combining implicated pain, metrics, and decision criteria, is a game changer for my current deal strategy!

LS
Ludovica Spontoni

Sales development representative - Account manager at CISION

This course has reinforced the importance of structured, disciplined selling using MEDDPICC. I now have a clear understanding of how to identify Champions, map the Paper Process, implicate the pain, and strategically assess competition. I plan to apply these frameworks consistently across all opportunities, track progress rigorously, and share my actions with peers and leadership to ensure accountability.
This course has reinforced the importance of structured, disciplined selling using MEDDPICC. I now have a clear understanding of how to identify Champions, map the Paper Process, implicate the pain, and strategically assess competition. I plan to apply these frameworks consistently across all opportunities, track progress rigorously, and share my actions with peers and leadership to ensure accountability.

Danielle Goad

National Enterprise Account Director at CISION

I have over 20 years' experience in sales, and I enjoyed learning a new fresh perspective of working the account, not the deal. Winning the account and not just the deal! Being strategic from the beginning will make the whole process smoother.
I have over 20 years' experience in sales, and I enjoyed learning a new fresh perspective of working the account, not the deal. Winning the account and not just the deal! Being strategic from the beginning will make the whole process smoother.

Vendela Danielsson

Account Executive at Teamtailor

The course was really good. I learnt a lot and will use it in every aspect of the job. I liked how it was interactive with questions, videos, text etc.
The course was really good. I learnt a lot and will use it in every aspect of the job. I liked how it was interactive with questions, videos, text etc.

Johannes Falck

Senior Account Manager at Keepit

One of the best e-learning experiences I ever had. Well done, thanks!

Sankavi Pazhamalai

Business Development Representative at Brandwatch

This masterclass reinforced that MEDDPICC is not just a framework—it’s a mindset. The biggest takeaway is the importance of consistency: applying MEDDPICC rigorously across every stage of the sales cycle, not just in late-stage deal reviews. I now see how each element—Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Implicated Pain, Champion, and Competition—works together to sharpen forecasting, strengthen control, and expose risks early. 


The emphasis on discipline, objectivity, and accountability stood out. It challenged me to remove “rose colored glasses,” confront the status quo, and proactively manage the paper process. Most importantly, it showed me how to empower Champions and influence decision criteria to create traps for competitors. 


This course is a reminder that success comes not from knowing MEDDPICC, but from living it daily in every engagement.

This masterclass reinforced that MEDDPICC is not just a framework—it’s a mindset. The biggest takeaway is the importance of consistency: applying MEDDPICC rigorously across every stage of the sales cycle, not just in late-stage deal reviews. I now see how each element—Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Implicated Pain, Champion, and Competition—works together to sharpen forecasting, strengthen control, and expose risks early. 


The emphasis on discipline, objectivity, and accountability stood out. It challenged me to remove “rose colored glasses,” confront the status quo, and proactively manage the paper process. Most importantly, it showed me how to empower Champions and influence decision criteria to create traps for competitors. 


This course is a reminder that success comes not from knowing MEDDPICC, but from living it daily in every engagement.

Arianna Collura

Sales Development Representative at CISION

I really LOVED how this course was organized and presented. The short form videos, graphics, pdf summaries and quizzes were all super helpful. Andy was engaging, an excellent storyteller and provided clear direction throughout. I can 100% see the value of this framework and i am excited to start implementing it as I move forward in my career.
I really LOVED how this course was organized and presented. The short form videos, graphics, pdf summaries and quizzes were all super helpful. Andy was engaging, an excellent storyteller and provided clear direction throughout. I can 100% see the value of this framework and i am excited to start implementing it as I move forward in my career.

Jessica Leder

Senior Agency Account Executive at CISION

I’m still early in my MEDDPICC journey, but I’ve already found it really helpful in how I think about my deals. It’s pushed me to slow down and look at situations more holistically instead of jumping straight to the product or one strong talking point. I’m being more intentional about asking better questions, checking assumptions after meetings, and making sure I truly understand the problem, the people involved, and what success looks like. I’ve genuinely enjoyed learning this framework and I’m looking forward to continuing to build on it through the additional videos and resources
I’m still early in my MEDDPICC journey, but I’ve already found it really helpful in how I think about my deals. It’s pushed me to slow down and look at situations more holistically instead of jumping straight to the product or one strong talking point. I’m being more intentional about asking better questions, checking assumptions after meetings, and making sure I truly understand the problem, the people involved, and what success looks like. I’ve genuinely enjoyed learning this framework and I’m looking forward to continuing to build on it through the additional videos and resources

Daniel Gillette

Inside Sales Account Manager - Global Services at F5

I feel like I got a lot of value out of this. For example I've always understood the importance of quantifying (in money) the benefits of a solution I'm selling, but MEDPPICC has done a good job of building on my understanding and practice of this process
I feel like I got a lot of value out of this. For example I've always understood the importance of quantifying (in money) the benefits of a solution I'm selling, but MEDPPICC has done a good job of building on my understanding and practice of this process

Alex Cornford

Director of Sales, Client Development at Rakuten Advertising

Having worked in sales for a long time, you never know if you are doing all of the right things, so seeing that a number of the parts of the recommended sales process I am doing already, which was reassuring. I also really appreciate practical advice and other things that you should consider or ask during the sales process and I thought the MEDDPICC course contained a great deal of this.
Having worked in sales for a long time, you never know if you are doing all of the right things, so seeing that a number of the parts of the recommended sales process I am doing already, which was reassuring. I also really appreciate practical advice and other things that you should consider or ask during the sales process and I thought the MEDDPICC course contained a great deal of this.

Matthew Butler

Channel Engagement Manager at Cocentric

Great Course and extremely useful for using MEDDPICC going forward, I will be using this content and combining it with the knowledge I have learned from reading the qualifies sales leader by John Mcmahon to get better structure on my deals and getting them to close cleaner and faster.
Great Course and extremely useful for using MEDDPICC going forward, I will be using this content and combining it with the knowledge I have learned from reading the qualifies sales leader by John Mcmahon to get better structure on my deals and getting them to close cleaner and faster.

Celine Gravel

Enablement Consultant at Cision

The MEDDPICC training was excellent! Andy is a fantastic facilitator and trainer. My favorite part was how he clearly explained the framework using vocabulary and examples that are easy to understand and visualize — this was especially important to me as I don’t come from a sales background and work in internal enablement. I also thought the knowledge check quizzes were the perfect length and a great way to review what was learned in each chapter of the program. My favorite quote and example from Andy was: ‘This is Woody. Look at him, he's absolutely lethal.’ Woody was a dachshund, and his value was protecting the home. All of the visual examples Andy provided really helped make concepts come alive! Great experience overall with this program!
The MEDDPICC training was excellent! Andy is a fantastic facilitator and trainer. My favorite part was how he clearly explained the framework using vocabulary and examples that are easy to understand and visualize — this was especially important to me as I don’t come from a sales background and work in internal enablement. I also thought the knowledge check quizzes were the perfect length and a great way to review what was learned in each chapter of the program. My favorite quote and example from Andy was: ‘This is Woody. Look at him, he's absolutely lethal.’ Woody was a dachshund, and his value was protecting the home. All of the visual examples Andy provided really helped make concepts come alive! Great experience overall with this program!

David Ross

Enterprise Account Executive at SUSE

I have used MEDDPICC previously at EMC and Nutanix. At my most recent company, Mirantis, we did not use this framework. I took part in this training to refresh my knowledge on MEDDPICC. I found the course engaging and valuable - I also learned a few new things. I particularly like the Go Live Plan as a Google Doc, which I will use on my new opportunities at SUSE.
I have used MEDDPICC previously at EMC and Nutanix. At my most recent company, Mirantis, we did not use this framework. I took part in this training to refresh my knowledge on MEDDPICC. I found the course engaging and valuable - I also learned a few new things. I particularly like the Go Live Plan as a Google Doc, which I will use on my new opportunities at SUSE.

James Mann

Director, Client Development at Rakuten Advertising

Some really useful insights to help with structure and strategies. Good tips to ask the right questions and what to do with the answers. Will also be using a more structured process in the final stages in the decision process.
Some really useful insights to help with structure and strategies. Good tips to ask the right questions and what to do with the answers. Will also be using a more structured process in the final stages in the decision process.

Sean Doyle

Senior Director Business Development at SAI360

Having read Andy’s MEDDICC book already, it was great to see him present the course in full as well. I’ve seen him a few times on YouTube and webinars, but having the whole course delivered by Andy himself added a lot of value and context. It helped bring the framework to life and connect the theory with real-world application.
Having read Andy’s MEDDICC book already, it was great to see him present the course in full as well. I’ve seen him a few times on YouTube and webinars, but having the whole course delivered by Andy himself added a lot of value and context. It helped bring the framework to life and connect the theory with real-world application.

Adam Cherry

Account Executive at SAI360

I thought it was well laid out. I also thought he explained each area well and went into good detail.

Michael Murga

Sr Sales Operations Manager at TeamViewer

Thank you for an authentic and well-structured eight-hour course. I genuinely feel it was time well spent, and I really appreciate the opportunity that TeamViewer provided for me to participate and be enrolled. 


Although I am part of the RevOps team, I am also involved in implementing the MEDDPICC questionnaire within Salesforce. For that reason, it was extremely important for me to be fully aligned with what we are teaching our sales reps, how MEDDPICC is embedded into the sales process, and how it is reflected in our Salesforce CRM and sales playbook. 


This course provided exactly that alignment and practical grounding. Thank you.

Thank you for an authentic and well-structured eight-hour course. I genuinely feel it was time well spent, and I really appreciate the opportunity that TeamViewer provided for me to participate and be enrolled. 


Although I am part of the RevOps team, I am also involved in implementing the MEDDPICC questionnaire within Salesforce. For that reason, it was extremely important for me to be fully aligned with what we are teaching our sales reps, how MEDDPICC is embedded into the sales process, and how it is reflected in our Salesforce CRM and sales playbook. 


This course provided exactly that alignment and practical grounding. Thank you.

Duncan Valentine

Sales Development Manager at flydocs

I thought the course for me was a great reminder of some of the key insights into MEDDPICC with great use of case studies and real life scenarios made this very insightful. Going into 2026 it has given me the confidence to win as many deals as possible
I thought the course for me was a great reminder of some of the key insights into MEDDPICC with great use of case studies and real life scenarios made this very insightful. Going into 2026 it has given me the confidence to win as many deals as possible

Guillermo Urdiales Zorraquino

Global Sales Enablement Trainer (Mid) at Factorial

Amazing course and completely adapted to our SaaS reality with practical examples and adapted storytellings.