MEDDICC Membership

Check out what our customers think about the MEDDICC Membership!

Share your experience
Greg Mehalovitz
I'm excited to share that I recently completed the MEDDPICC Masterclass through MEDDICC. One of the things I enjoy most about enterprise work is that there's always more to learn. Complex opportunities require more than great products. They require understanding organizational priorities, aligning stakeholders, identifying measurable business outcomes, and helping customers make informed decisions. Completing this masterclass gave me an opportunity to sharpen my thinking around opportunity qualification, executive conversations, and strategic account planning. I'm looking forward to applying these concepts more intentionally as I continue developing professionally. A big thank you to the MEDDICC team for a well-designed program and to everyone who continues to invest in professional growth and lifelong learning. #MEDDPICC #EnterpriseSales #ProfessionalDevelopment #CustomerSuccess #Leadership
I'm excited to share that I recently completed the MEDDPICC Masterclass through MEDDICC. One of the things I enjoy most about enterprise work is that there's always more to learn. Complex opportunities require more than great products. They require understanding organizational priorities, aligning stakeholders, identifying measurable business outcomes, and helping customers make informed decisions. Completing this masterclass gave me an opportunity to sharpen my thinking around opportunity qualification, executive conversations, and strategic account planning. I'm looking forward to applying these concepts more intentionally as I continue developing professionally. A big thank you to the MEDDICC team for a well-designed program and to everyone who continues to invest in professional growth and lifelong learning. #MEDDPICC #EnterpriseSales #ProfessionalDevelopment #CustomerSuccess #Leadership

KK
Keigo Kameya

Account Executive, SUSE

Very good course, great content and use cases Andy used throughout the modules.

SN
Samuel Ndlovu

Account Manager

What a great experience and would reccomend anyone to jump onboard. The course structure makes it so easy to follow and interact aswell as implement from the get go. I love the use cases and examples it really makes you sit in the shoes of what an ideal sales cycle or use of MEDDPICC would look like.
What a great experience and would reccomend anyone to jump onboard. The course structure makes it so easy to follow and interact aswell as implement from the get go. I love the use cases and examples it really makes you sit in the shoes of what an ideal sales cycle or use of MEDDPICC would look like.

AU
Adam Unruh

McGraw Hill

This is my first official sales training/lessons/class of any sort. Never in high school, college, or previous roles did I ever receive anything like this. Incredibly insightful. Thank you!
This is my first official sales training/lessons/class of any sort. Never in high school, college, or previous roles did I ever receive anything like this. Incredibly insightful. Thank you!

MH
Martin Hising

Dun & Bradstreet

Very insightful and full of practical apploications (even as a GTM manager)

BD
Bryna Dash

Senior CRO/VP/Director, TCP Software

I like the 'cheat sheet' at the end of each module. Gives you something easy to go back to without reopening the course.
I like the 'cheat sheet' at the end of each module. Gives you something easy to go back to without reopening the course.

VR
Valentina Rossi

AE/SE Manager, Trend Micro UK

great course! well explained, easy to apply at the real business

LW
Lana Williams

Partner Account Manager, Scale Factory (formerly Ten10)

It was great to be broken down into bitesize chunks, with memorable case studies, examples, stories etc.

SD
Stefen Dobrec

Senior CRO/VP/Director, Buzz Solutions

I appreciate the ongoing nature of this course vs a one of "figure it out" type of deal.

AG
Alejandro Gonzalez

Busuu

Really enjoyed this course. It helps clarify the structure to apply throughout the whole journey, and it's the kind of framework you can tell you will keep coming back to as the deals progress. Thank you!
Really enjoyed this course. It helps clarify the structure to apply throughout the whole journey, and it's the kind of framework you can tell you will keep coming back to as the deals progress. Thank you!

JK
Joe Kramer

Account Executive, Castle Rock Microwave

I really enjoyed this sales class. I took me a while to get through it but now is the time to use it with our CRM software.
I really enjoyed this sales class. I took me a while to get through it but now is the time to use it with our CRM software.

RL
Robert Loos

Senior CRO/VP/Director

reat course with a very practical structure. The MEDDPICC framework was explained clearly and in a way that is directly applicable to real sales opportunities. I especially liked the focus on Champions, Economic Buyers, Decision Process and Competition, as these are highly relevant for complex B2B sales cycles. The examples and quiz questions helped reinforce the key concepts. Overall, very valuable and immediately useful.
reat course with a very practical structure. The MEDDPICC framework was explained clearly and in a way that is directly applicable to real sales opportunities. I especially liked the focus on Champions, Economic Buyers, Decision Process and Competition, as these are highly relevant for complex B2B sales cycles. The examples and quiz questions helped reinforce the key concepts. Overall, very valuable and immediately useful.

PG
Pamela Fischer- St. George

SDR/BDR Manager, IDEX Corporation

Good course, well explained and presented. I've had other sales trainings but I liked some of the specific topics called for in MEDDPICC to further enhance my existing knowledge. Good slides and materials shared. The course is long but worthwhile.
Good course, well explained and presented. I've had other sales trainings but I liked some of the specific topics called for in MEDDPICC to further enhance my existing knowledge. Good slides and materials shared. The course is long but worthwhile.

SM
Stephanie Monaghan

Partner Account Manager

Really good and lots of real life examples made it easy to follow

ED
Ella Dalton

SDR/BDR

really clear, and step by step process - found each session really valuable.

KS
Kelly Steele

McGraw Hill

The training was surprisingly transferable to our business. I'm so grateful for all this new knowledge that will most definitely make me a better seller.
The training was surprisingly transferable to our business. I'm so grateful for all this new knowledge that will most definitely make me a better seller.

LK
Laura Knox

McGraw Hill

This was the single most motivating and impactful sales framework training I've ever had. It was practical but cutting-edge and accounts for all of the friction points we encounter as sales people.
This was the single most motivating and impactful sales framework training I've ever had. It was practical but cutting-edge and accounts for all of the friction points we encounter as sales people.

GM
Greg Mehalovitz

McGraw Hill

This was a great way to dissect the art of selling in a very prescribed yet flexible model. The framework provides value instantly and each step only adds to the usability of the selling model.
This was a great way to dissect the art of selling in a very prescribed yet flexible model. The framework provides value instantly and each step only adds to the usability of the selling model.

AT
Andres Taylor

Account Executive, Teamtailor

LEarning about MEDDPICC in such detail, with real case scenarios and understanding every way it can be applied to achieve successfull relationchips with companies, clients, will deffinetly will be a gamechanger for my sales path as Account Executive
LEarning about MEDDPICC in such detail, with real case scenarios and understanding every way it can be applied to achieve successfull relationchips with companies, clients, will deffinetly will be a gamechanger for my sales path as Account Executive

NR
Nicol Ramirez

Account Executive, Teamtailor

I really enjoyed this masterclass. It helped me see MEDDPICC as much more than a qualification framework,it's a structured way to manage opportunities and run better sales cycles. My biggest takeaway was the importance of uncovering and quantifying customer pain, identifying strong champions, and recognizing that the biggest competitor is often the status quo. I'll definitely apply these concepts to my Teamtailor opportunities going forward.
I really enjoyed this masterclass. It helped me see MEDDPICC as much more than a qualification framework,it's a structured way to manage opportunities and run better sales cycles. My biggest takeaway was the importance of uncovering and quantifying customer pain, identifying strong champions, and recognizing that the biggest competitor is often the status quo. I'll definitely apply these concepts to my Teamtailor opportunities going forward.

SS
Silvano Senn

Account Executive

this was excellent. i took many notes and feel much better prepared than following any free content on youtube etc. the thing i liked best was the very tangible, in depth example of the sprinklr deal in the end.
this was excellent. i took many notes and feel much better prepared than following any free content on youtube etc. the thing i liked best was the very tangible, in depth example of the sprinklr deal in the end.

ES
Erin Sanabria

McGraw Hill

The course was easy to follow and laid out in a way that made sense for our enterprise sales cycle.

LJ
Leigh Jacka

McGraw Hill

This was a fantastic course and I am looking forward to implementing what I learned from this program.

Clover Vaira
I completed the MEDDICC Value Pyramid course! I am thrilled to share that I have officially completed the MEDDICC Value Pyramid course! 🚀 In enterprise sales, understanding customer value isn't just about listing features—it is about aligning your solution directly to their highest business priorities. This intensive program has completely leveled up my approach to value-based selling. Key takeaways from the course include: Identifying business metrics that resonate with C-suite executives. Quantifying economic impact to build undeniable business cases. Mapping technical capabilities directly to strategic corporate goals. Constructing clear value realizations that secure internal champions. By mastering the layers of the Value Pyramid, I am better equipped to help prospects move past status quo inertia, accelerate deal cycles, and drive measurable revenue outcomes. A huge thank you to the MEDDICC team for the incredible insights and frameworks!
I completed the MEDDICC Value Pyramid course! I am thrilled to share that I have officially completed the MEDDICC Value Pyramid course! 🚀 In enterprise sales, understanding customer value isn't just about listing features—it is about aligning your solution directly to their highest business priorities. This intensive program has completely leveled up my approach to value-based selling. Key takeaways from the course include: Identifying business metrics that resonate with C-suite executives. Quantifying economic impact to build undeniable business cases. Mapping technical capabilities directly to strategic corporate goals. Constructing clear value realizations that secure internal champions. By mastering the layers of the Value Pyramid, I am better equipped to help prospects move past status quo inertia, accelerate deal cycles, and drive measurable revenue outcomes. A huge thank you to the MEDDICC team for the incredible insights and frameworks!

Jonathan Maciel
Thrilled to be part of the first wave at Perk to officially complete the MEDDPICC Masterclass with the team at MEDDICC! 🎓 I am incredibly excited to help bring this framework directly to our NAM sales team. As an enablement specialist, I know getting certified is just day one. This framework gives our team a unified language. It moves us away from subjective opinions and gets everyone on the same page about what a qualified deal actually looks like. Moving forward, it’s all about embedding these principles into our daily habits to help our team level up our sales execution. A massive shout-out to Craig Morrison for his incredible leadership in evaluating different sales methodologies and ensuring such a smooth, seamless rollout here at Perk. You’ve set the entire team up for massive success! Time to put the framework to work and drive some serious revenue. 🚀 #RevenueEnablement #MEDDPICC #SalesExecution #SalesCoaching #Perk
Thrilled to be part of the first wave at Perk to officially complete the MEDDPICC Masterclass with the team at MEDDICC! 🎓 I am incredibly excited to help bring this framework directly to our NAM sales team. As an enablement specialist, I know getting certified is just day one. This framework gives our team a unified language. It moves us away from subjective opinions and gets everyone on the same page about what a qualified deal actually looks like. Moving forward, it’s all about embedding these principles into our daily habits to help our team level up our sales execution. A massive shout-out to Craig Morrison for his incredible leadership in evaluating different sales methodologies and ensuring such a smooth, seamless rollout here at Perk. You’ve set the entire team up for massive success! Time to put the framework to work and drive some serious revenue. 🚀 #RevenueEnablement #MEDDPICC #SalesExecution #SalesCoaching #Perk

Björn Gerster
I‘m excited to share that I have completed the MEDDPICC Masterclass! The sessions reinforced something I‘ve seen again and again in real deals: Success doesn‘t come from pitching harder- it comes from understanding deeper. By combining strong industry knowledge with thoughtful reference selling, we can guide customers with confidence, relevance and proof. It‘s about showing that we don‘t just understand their challenges - we‘ve helped others overcome them. #industryinsights #DnB #MEDDPICC #trustedadvisor
I‘m excited to share that I have completed the MEDDPICC Masterclass! The sessions reinforced something I‘ve seen again and again in real deals: Success doesn‘t come from pitching harder- it comes from understanding deeper. By combining strong industry knowledge with thoughtful reference selling, we can guide customers with confidence, relevance and proof. It‘s about showing that we don‘t just understand their challenges - we‘ve helped others overcome them. #industryinsights #DnB #MEDDPICC #trustedadvisor

MH
Matthew Heran

McGraw Hill

Great course, made it fun and interesting. Made adding new tools to my tool belt without throwing out the others!

MK
Michelle Keefe

Account Manager, Criteria Corp

Great content and appreciated the smaller modules to get things done quickly

OB
Onur Baran

Dun & Bradstreet

Thanks a lot for everything. Great content for learning fast and professional.

AW
April Waldrop

Account Executive

Great and thorough training. Absolutely loved it! I'm currently in a Career Transition and working on Upskilling. This was my first course. :)
Great and thorough training. Absolutely loved it! I'm currently in a Career Transition and working on Upskilling. This was my first course. :)

DC
Darren Cliff

Solutions Engineer/Consultant, Modulr

I started in Sales back in 1992 and oddly have found that a lot of the practices that I have felt are the best to influence a deal and cropped up during all the videos. Whilst I would not profess to being a MEDDPICC expert - this has been so, so useful for me. I have really enjoyed Andy's delivery and want more!
I started in Sales back in 1992 and oddly have found that a lot of the practices that I have felt are the best to influence a deal and cropped up during all the videos. Whilst I would not profess to being a MEDDPICC expert - this has been so, so useful for me. I have really enjoyed Andy's delivery and want more!

MB
Michael Wyroslawski-Burghardt

Dun & Bradstreet

Great opportunity to enlarge your Knoe-How and refresh your skills with very helpful examples.

NR
Nicholas Rainsford

Account Executive

Its been an excellent course which has allowed me to run through my years of sales and given me a fresh energy to tackle the next sales role with a structure and framework to work with and truely understand win/loss situations
Its been an excellent course which has allowed me to run through my years of sales and given me a fresh energy to tackle the next sales role with a structure and framework to work with and truely understand win/loss situations

AA
Angela Alejandro

RevOps

Excellent amount of detail and especially practical knowledge from actual sales scenarios.

Hannah Isaac
Really pleased to have completed the MEDDPICC Masterclass this week. Around 8 hours of training and a lot of new ways to think about opportunities and how we engage. After more than 20 years in sales, it’s easy to think you’ve seen it all. But the reality is we all need refreshers. The market is moving fast and the way decisions are made today is very different to even a few years ago. Budgets are tighter, approvals take longer, and there are more stakeholders involved at every stage. Reinforcing how every stage of the MEDDPICC framework plays a role in building a viable, winnable opportunity. A great reminder that strong fundamentals still matter, but how we apply them needs to evolve. Would highly recommend the programme to anyone in sales, whether you’re early in your career or have been doing it for years.
Really pleased to have completed the MEDDPICC Masterclass this week. Around 8 hours of training and a lot of new ways to think about opportunities and how we engage. After more than 20 years in sales, it’s easy to think you’ve seen it all. But the reality is we all need refreshers. The market is moving fast and the way decisions are made today is very different to even a few years ago. Budgets are tighter, approvals take longer, and there are more stakeholders involved at every stage. Reinforcing how every stage of the MEDDPICC framework plays a role in building a viable, winnable opportunity. A great reminder that strong fundamentals still matter, but how we apply them needs to evolve. Would highly recommend the programme to anyone in sales, whether you’re early in your career or have been doing it for years.

Craig Morrison
Completed the MEDDPICC Masterclass. 🎓 MEDDPICC - it stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Implicate Pain, Champion, and Competition. It's a qualification framework used across B2B sales. If you work in or around a revenue org, you've probably heard of it. What I think gets undersold is that it's not a step-by-step process. It's a lens. It helps you spot where a deal actually is, where the gaps are, and whether you're genuinely aligned with what the customer needs to make a decision. That consistency across a team is where the real value sits. The other angle I've been thinking about is that frameworks like this are becoming foundational infrastructure for AI, not just sales. When your methodology is structured, documented, and consistently applied, your RevOps team can build better reporting and processes. Marketing can build better signals. Enablement (my world) can build coaching and guidance that's grounded in what's actually happening in deals, not guesswork. AI can only work with what you give it. Mess in, mess out. A shared framework is the layer that makes everything else more meaningful. And as an Enablement pro - it's worth mentioning Andy Whyte from MEDDICC made it genuinely engaging. It was relevant, useful, had great examples and more than a few chuckles throughout the program. Thanks to the full MEDDIC team supporting us: Lisa Branco, Lee Gregory Ninna Tansingco #MEDDPICC #SalesEnablement #RevenueEnablement
Completed the MEDDPICC Masterclass. 🎓 MEDDPICC - it stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Implicate Pain, Champion, and Competition. It's a qualification framework used across B2B sales. If you work in or around a revenue org, you've probably heard of it. What I think gets undersold is that it's not a step-by-step process. It's a lens. It helps you spot where a deal actually is, where the gaps are, and whether you're genuinely aligned with what the customer needs to make a decision. That consistency across a team is where the real value sits. The other angle I've been thinking about is that frameworks like this are becoming foundational infrastructure for AI, not just sales. When your methodology is structured, documented, and consistently applied, your RevOps team can build better reporting and processes. Marketing can build better signals. Enablement (my world) can build coaching and guidance that's grounded in what's actually happening in deals, not guesswork. AI can only work with what you give it. Mess in, mess out. A shared framework is the layer that makes everything else more meaningful. And as an Enablement pro - it's worth mentioning Andy Whyte from MEDDICC made it genuinely engaging. It was relevant, useful, had great examples and more than a few chuckles throughout the program. Thanks to the full MEDDIC team supporting us: Lisa Branco, Lee Gregory Ninna Tansingco #MEDDPICC #SalesEnablement #RevenueEnablement

Jason Rahm
I'm excited to share that I have completed the MEDDPICC Masterclass! Just completed the MEDDPICC Masterclass and came away with a deeper appreciation for structured sales execution. I'm sales adjacent and have never worked in sales, so I don't come with an educated opinion on the power of this framework, but it will help me in aligning my content goals to aid in the sales motions. Looking forward to applying these principles in future customer conversations and engagements.
I'm excited to share that I have completed the MEDDPICC Masterclass! Just completed the MEDDPICC Masterclass and came away with a deeper appreciation for structured sales execution. I'm sales adjacent and have never worked in sales, so I don't come with an educated opinion on the power of this framework, but it will help me in aligning my content goals to aid in the sales motions. Looking forward to applying these principles in future customer conversations and engagements.

Gillian O'Sullivan
Delighted to have completed the MEDDPICC Masterclass. I’ve spent my whole career in sales, but one thing that never changes is how much there still is to learn. This one really helped sharpen how I think about running deals and added more structure to my approach. It brings a level of consistency and discipline that’s easy to lose in the pace of enterprise sales. For me, it’s about working more intentionally, bringing more structure to deals, and ultimately adding more value to customers — while, of course, closing more deals 😉 Always worth taking the time to step back and sharpen the fundamentals. Thanks Pim Roelofsen Richard Shore Austin Bickell #sales #meddpicc #learning #enterprisesales
Delighted to have completed the MEDDPICC Masterclass. I’ve spent my whole career in sales, but one thing that never changes is how much there still is to learn. This one really helped sharpen how I think about running deals and added more structure to my approach. It brings a level of consistency and discipline that’s easy to lose in the pace of enterprise sales. For me, it’s about working more intentionally, bringing more structure to deals, and ultimately adding more value to customers — while, of course, closing more deals 😉 Always worth taking the time to step back and sharpen the fundamentals. Thanks Pim Roelofsen Richard Shore Austin Bickell #sales #meddpicc #learning #enterprisesales

Luca Gayle
Delighted to have completed the MEDDPICC Masterclass ✅ This has been a great opportunity to deepen my understanding of structured selling—particularly around building stronger business cases, aligning to decision criteria, and driving more predictable outcomes. Looking forward to putting these learnings into practice across my accounts. #MEDDPICC #AccountManagement #ProfessionalDevelopment #B2BSales #Learning
Delighted to have completed the MEDDPICC Masterclass ✅ This has been a great opportunity to deepen my understanding of structured selling—particularly around building stronger business cases, aligning to decision criteria, and driving more predictable outcomes. Looking forward to putting these learnings into practice across my accounts. #MEDDPICC #AccountManagement #ProfessionalDevelopment #B2BSales #Learning

Helena Cody
Creating time for Continuous learning has always been a priority for me. I'm pleased to share that I have completed the MEDDPICC Masterclass. This experience has strengthened my approach to qualifying opportunities, aligning business value, engaging executive stakeholders, and driving successful outcomes through strategic partnerships. I look forward to applying these insights to help accelerate growth, deepen partner relationships, and create greater value for customers. #MEDDPICC #Learning #Sales #BusinessDevelopment #Leadership #GrowthMindset
Creating time for Continuous learning has always been a priority for me. I'm pleased to share that I have completed the MEDDPICC Masterclass. This experience has strengthened my approach to qualifying opportunities, aligning business value, engaging executive stakeholders, and driving successful outcomes through strategic partnerships. I look forward to applying these insights to help accelerate growth, deepen partner relationships, and create greater value for customers. #MEDDPICC #Learning #Sales #BusinessDevelopment #Leadership #GrowthMindset

Scott Somenthal
Really pleased to have completed the MEDDPICC Masterclass. I’ve spent many years in sales, but there’s always more to learn and more importantly, opportunities to improve. I’m looking forward to applying a more structured, consistent approach to my opportunities, with a clear focus on driving better outcomes and value for my customers and prospects.
Really pleased to have completed the MEDDPICC Masterclass. I’ve spent many years in sales, but there’s always more to learn and more importantly, opportunities to improve. I’m looking forward to applying a more structured, consistent approach to my opportunities, with a clear focus on driving better outcomes and value for my customers and prospects.

Jordan Carroll
Pleased to have completed the MEDDPICC Masterclass ✅ A great framework that reinforces the importance of disciplined deal qualification, understanding real business value, and engaging the right stakeholders throughout the sales process. For me, the key takeaway is simple: - Focus on outcomes, not activity - Be clear on value and decision process early - Build stronger engagement with economic buyers and champions Looking forward to putting this into practice across my accounts and driving more consistent, value-led conversations. #MEDDPICC #SalesExcellence #B2BSales #AccountManagement #ContinuousLearning
Pleased to have completed the MEDDPICC Masterclass ✅ A great framework that reinforces the importance of disciplined deal qualification, understanding real business value, and engaging the right stakeholders throughout the sales process. For me, the key takeaway is simple: - Focus on outcomes, not activity - Be clear on value and decision process early - Build stronger engagement with economic buyers and champions Looking forward to putting this into practice across my accounts and driving more consistent, value-led conversations. #MEDDPICC #SalesExcellence #B2BSales #AccountManagement #ContinuousLearning

Zennon S.
I'm excited to share that I have completed the Value Pyramid Program! from MEDDICC. I really liked how it changed my perspective on value, and in particular about how important strategic alignment is, and how consequential it is to have / not have. Thanks TeamViewer for setting up the training for us. Feeling like these past two weeks I have been a learning sponge! #TeamViewer #MEDDICC #Sales #Value
I'm excited to share that I have completed the Value Pyramid Program! from MEDDICC. I really liked how it changed my perspective on value, and in particular about how important strategic alignment is, and how consequential it is to have / not have. Thanks TeamViewer for setting up the training for us. Feeling like these past two weeks I have been a learning sponge! #TeamViewer #MEDDICC #Sales #Value

ZR
Zulfiqar Raja

Dun & Bradstreet

Really insightful and gives clear direction of how an end-to-end sales process should be managed.

AM
Anna Magnisali

Dun & Bradstreet

The MEDDPICC training was very practical and helped me bring more structure and discipline into how I qualify and manage deals. It gave me clear, actionable frameworks I can apply immediately not only to strengthen value selling but also present bettr forecasting.
The MEDDPICC training was very practical and helped me bring more structure and discipline into how I qualify and manage deals. It gave me clear, actionable frameworks I can apply immediately not only to strengthen value selling but also present bettr forecasting.

JN
Jartrud Nøstvik

Dun & Bradstreet

Andy was comfortable to listen to, and the course was great!

RB
Ryan Barker

Account Executive

Lots of great information and the best part to me was that the teacher has sat in a selling seat before. I have been through some other trainings that didn't resonate with me due to this fact, but this one stood out to me for many reasons but the biggest is that the teacher was a salesman.
Lots of great information and the best part to me was that the teacher has sat in a selling seat before. I have been through some other trainings that didn't resonate with me due to this fact, but this one stood out to me for many reasons but the biggest is that the teacher was a salesman.

ZA
Zeenat Akhtar

Dun & Bradstreet

great course. really engaging and walked away with so many learnings.

IW
Imogen Warwick

Dun & Bradstreet

Very engaging course- great to come back to it with the summary pages

DT
Daniel Taylor

Dun & Bradstreet

Enjoyable to listen to with lots of good tips and points to refine on even on areas where I felt I wastrong.

PM
Patrick Jeremiah Meehan

Dun & Bradstreet

Great insights, really well delivered. Andy's style is engaging with real world foundations

MC
Maria Coppi

TeamViewer

full of interesting insights, i really likes the person explaining and the approach

AB
Anders Barthel

Dun & Bradstreet

After 24 years in sales (having crushed budget 22 of them) I thought I new it all, hahah, but I am 100% certain this will develop me in my last years in sales.
After 24 years in sales (having crushed budget 22 of them) I thought I new it all, hahah, but I am 100% certain this will develop me in my last years in sales.

George Sandberg

Sales Representative at Dun & Bradstreet Sverige AB

I think this course was really good. It was easy to follow along in the different parts.

Mia Rami

Sales Development Representative at Cision

The instructor was so great and taught everything very clearly!

Marc Heitz

Partner Sales Director at Dun & Bradstreet

MEDDPICC brings what we need to complete each time we are signing a contract

Christoph Maximilian Freiherr von Laur-Münchhofen

Senior Solution Sales Manager - Finance, Risk & Compliance at Dun & Bradstreet Europe

Very structured - if you´ve already read the book maybe at some points too specific, but in combination a very good deep dive.
Very structured - if you´ve already read the book maybe at some points too specific, but in combination a very good deep dive.

Ian Wills

Director of Sales at Sitation

Overall, I found the course valuable because it reinforced that MEDDPICC is most effective when applied as a complete framework rather than a collection of individual qualification criteria. Many of the concepts were familiar, but the course highlighted opportunities to be more deliberate and consistent in how I apply them throughout the sales cycle. My biggest takeaway was around execution discipline. I already leverage many elements of MEDDPICC today, but there are areas where I can do a better job bringing all of the components together, particularly around co-managed mutual action plans, documenting decision and paper processes earlier, and proactively identifying risk. The course also reinforced that MEDDPICC is not just a qualification methodology—it is a framework for understanding how customers buy, improving forecast accuracy, and helping opportunities progress more predictably. I walked away with several practical actions that I can immediately apply to active opportunities.
Overall, I found the course valuable because it reinforced that MEDDPICC is most effective when applied as a complete framework rather than a collection of individual qualification criteria. Many of the concepts were familiar, but the course highlighted opportunities to be more deliberate and consistent in how I apply them throughout the sales cycle. My biggest takeaway was around execution discipline. I already leverage many elements of MEDDPICC today, but there are areas where I can do a better job bringing all of the components together, particularly around co-managed mutual action plans, documenting decision and paper processes earlier, and proactively identifying risk. The course also reinforced that MEDDPICC is not just a qualification methodology—it is a framework for understanding how customers buy, improving forecast accuracy, and helping opportunities progress more predictably. I walked away with several practical actions that I can immediately apply to active opportunities.

Åsa Eininger

Relationship Manager at Dun & Bradstreet Europe

Really engaging and inspiring.

CM
Craig Morrison

Perk

Great content! Entertaining, useful, relevant with a lot of good stories and examples to keep it engaging. 8-9h of video is a long time though, and for sales teams it can be hard to maintain their engagement throughout and meet the completion deadlines.
Great content! Entertaining, useful, relevant with a lot of good stories and examples to keep it engaging. 8-9h of video is a long time though, and for sales teams it can be hard to maintain their engagement throughout and meet the completion deadlines.

SN
Simone Nuti

Account Executive, Trend Micro UK

This has been an incredibly constructive and informative course that has genuinely changed the way I think about my role as a seller. The MEDDPICC framework is not just a methodology — it is a completely new lens through which to view every customer conversation, every deal, and every pipeline decision. The content was practical, well-structured, and immediately applicable to real-world selling situations. I cannot wait to start putting everything I have learned into practice and to see the tangible results it will generate in my pipeline and my customer engagements. Thank you to the entire team for delivering such a high-quality learning experience.
This has been an incredibly constructive and informative course that has genuinely changed the way I think about my role as a seller. The MEDDPICC framework is not just a methodology — it is a completely new lens through which to view every customer conversation, every deal, and every pipeline decision. The content was practical, well-structured, and immediately applicable to real-world selling situations. I cannot wait to start putting everything I have learned into practice and to see the tangible results it will generate in my pipeline and my customer engagements. Thank you to the entire team for delivering such a high-quality learning experience.

LR
Lauren Roberti

Account Executive

Enjoyed this Masterclass very much! I love the stories, examples & all the extra material for us to use going forward! Now let's go build some champions & close some deals!
Enjoyed this Masterclass very much! I love the stories, examples & all the extra material for us to use going forward! Now let's go build some champions & close some deals!

NM
Nial Moore

Senior CRO/VP/Director, pwc

great examples - yet sometimes a lot of information to take in

MK
Meggan Kocourek

Cision

I thought it was insightful and helpful with my training

MI
Marco Jarrett-Iglesias

Dun & Bradstreet

I found the MEDDPICC masterclass really insightful and genuinely helpful for how I approach my day-to-day role. It’s given me a clearer structure to work to and highlighted areas where I can be more disciplined, especially around understanding the decision process, identifying the right stakeholders, and qualifying deals properly. It’s also changed how I think about sales calls, as I’ll be more focused on asking the right questions upfront rather than making assumptions later in the process. Overall, it’s given me a more structured and confident approach to managing deals, and I can see how applying it consistently will help me stay in control and improve my results going forward.
I found the MEDDPICC masterclass really insightful and genuinely helpful for how I approach my day-to-day role. It’s given me a clearer structure to work to and highlighted areas where I can be more disciplined, especially around understanding the decision process, identifying the right stakeholders, and qualifying deals properly. It’s also changed how I think about sales calls, as I’ll be more focused on asking the right questions upfront rather than making assumptions later in the process. Overall, it’s given me a more structured and confident approach to managing deals, and I can see how applying it consistently will help me stay in control and improve my results going forward.

Yasemin Erdem
Glad for at have gennemført MEDDICC Value Pyramid Program. Mange gode perspektiver på, hvordan man skaber stærkere sammenhæng mellem kunders forretningsmål og de løsninger, man tilbyder.
Glad for at have gennemført MEDDICC Value Pyramid Program. Mange gode perspektiver på, hvordan man skaber stærkere sammenhæng mellem kunders forretningsmål og de løsninger, man tilbyder.

Eva Emini

SMB Sales Director CZ/SK ve společnosti Dun & Bradstreet Europe

Tak jsem chtěla jen využít deštivé odpoledne na něco lehčího na přečtení… a nakonec z toho byl hotový MEDDPICC Partner Program 😄 Každopádně super připomenutí toho, co opravdu dělá rozdíl v enterprise sales – value, stakeholders a process. Hodně mi sedla část o co-sellingu a práci s partnery. Dneska už totiž fakt neprodáváme sami – prodáváme společně, a musíme se to naučit, všichni. A to, jak umíme sladit síly s kolegou a jít za zákazníkem jako jeden tým, často rozhoduje o tom, jak velký (a rychlý) ten deal bude. Zajímavé pro mě bylo i téma cloud marketplaces a práce s commit budgety – úplně jiný pohled na nákupní proces a hlavně na rychlost execution. AI, data, partnerství… všechno se čím dál víc propojuje. O to víc dává smysl mít kolem toho jasnou metodiku, která to drží pohromadě. Ale tak úplně " s prstem v nose" to zas nebylo, bylo potřeba i přemýšlet :-) Teď to jen dostat do každodenní praxe 💪“
Tak jsem chtěla jen využít deštivé odpoledne na něco lehčího na přečtení… a nakonec z toho byl hotový MEDDPICC Partner Program 😄 Každopádně super připomenutí toho, co opravdu dělá rozdíl v enterprise sales – value, stakeholders a process. Hodně mi sedla část o co-sellingu a práci s partnery. Dneska už totiž fakt neprodáváme sami – prodáváme společně, a musíme se to naučit, všichni. A to, jak umíme sladit síly s kolegou a jít za zákazníkem jako jeden tým, často rozhoduje o tom, jak velký (a rychlý) ten deal bude. Zajímavé pro mě bylo i téma cloud marketplaces a práce s commit budgety – úplně jiný pohled na nákupní proces a hlavně na rychlost execution. AI, data, partnerství… všechno se čím dál víc propojuje. O to víc dává smysl mít kolem toho jasnou metodiku, která to drží pohromadě. Ale tak úplně " s prstem v nose" to zas nebylo, bylo potřeba i přemýšlet :-) Teď to jen dostat do každodenní praxe 💪“

Maxim Suvorov
Excited to share that I have completed the MEDDICC Masterclass, masterfully led by Andy Whyte. I have worked for organisations that have used MEDDIC as a framework but have used different methodologies, and my favourite analogy of this is like going to a European country and speaking only English, I mean sure you will probably be fine but wouldn't you be more successful if you spoke the common language of the country you are visiting? And that's exactly what the MEDDICC program teaches you to do, use the methodology with the framework to speak the common language.
Excited to share that I have completed the MEDDICC Masterclass, masterfully led by Andy Whyte. I have worked for organisations that have used MEDDIC as a framework but have used different methodologies, and my favourite analogy of this is like going to a European country and speaking only English, I mean sure you will probably be fine but wouldn't you be more successful if you spoke the common language of the country you are visiting? And that's exactly what the MEDDICC program teaches you to do, use the methodology with the framework to speak the common language.

James Armstrong
I'm excited to share that I have completed the MEDDICC Value Program! I gained new insights and ideas to be able to communicate and capture the value my business and I bring to our customers. I look forward to exploring and implementing the Meddpicc methodology.
I'm excited to share that I have completed the MEDDICC Value Program! I gained new insights and ideas to be able to communicate and capture the value my business and I bring to our customers. I look forward to exploring and implementing the Meddpicc methodology.

JG
Johnathan Gorman

Account Executive, TCP Software

Really enjoyed the content and found Andy to be quite engaging.

GS
George Sandberg

Dun & Bradstreet

I think this course was really good. It was easy to follow along in the different parts.

MR
Mia Rami

Cision

The instructor was so great and taught everything very clearly!

MR
Mia Rami

Cision

The instructor was so great and taught everything very clearly!

Candice LaCuesta

Channel Content Manager at Atlassian

Really engaging speaker, with real world experience. Consistent format and flow. Loved the quizzes.

Marisa Davila-Walston

Revenue Enablement Specialist at Absolute Security

This was a valuable refresher on the importance of consistently applying MEDDPICC throughout the sales cycle. The sections on implicating pain, identifying Champions, and understanding Decision Criteria were particularly helpful. The course provided practical examples and reinforced how MEDDPICC can improve deal strategy, qualification, and forecasting when used consistently.
This was a valuable refresher on the importance of consistently applying MEDDPICC throughout the sales cycle. The sections on implicating pain, identifying Champions, and understanding Decision Criteria were particularly helpful. The course provided practical examples and reinforced how MEDDPICC can improve deal strategy, qualification, and forecasting when used consistently.

Thomas Jenkins

Head of Sales at SKG Services Europe

Great to see updated stories and examples, use cases.

Markus Röwer

Senior Strategic Relationship Manager at Dun & Bradstreet Europe

Great interactive course that’s enjoyable, as it feels like you’re having a conversation with a mentor.

Patrick Galig

Executive Director Marketing Central Europe, Member of Senior Management at Dun & Bradstreet Europe

Very nice course with loads of valuable Input. Great storytelling and examples, good to see questions etc. as well.

Lucas Valentin Trümpler

Customer Value Manager / Account Manager (Expansion) at Tacto

Highly engaging, very easy to follow, effectively structured, and applied to real-life scenarios. Bravo!

Eirini Natoudi

Senior Account Director at Epignosis learning technologies

It was very insightful and gave me a much clearer framework for approaching complex sales cycles. The content is highly practical and applicable.
It was very insightful and gave me a much clearer framework for approaching complex sales cycles. The content is highly practical and applicable.

Jeff Paul

General Manager, Americas at SUSE

I like the format and the what, why and how for each section with a summary and the download for future reference.

Dalia Paratore

Account Director Public Sector at Cision

Excellent information, presentation and I look forward to applying it.

Bethlehem Festum

Business Success Advisor at Dun & Bradstreet

Really great insight on where I can improve, methods and questions I can introduce when speaking with a customer.

Jason Absher

Mid-Market Account Executive at TCP Software

Great course, relevant context, and clear guidance throughout.

Luis G. Bascones

Account Executive - West at Pentera

Love how it wasn't boring, used real world examples to keep it engaging. The way it was split up within each part of MEDDPICC made it easy to follow along, stop, pick it back up. Great class!
Love how it wasn't boring, used real world examples to keep it engaging. The way it was split up within each part of MEDDPICC made it easy to follow along, stop, pick it back up. Great class!

RC
Roger Callin

Relationship Manager at Dun & Bradstreet

It made me understand things I have learned in other training sessions, but that I did not really understand then.

Kyle Jastren

Vice President, National Sales at Frontline Education

Strong course overall. The biggest takeaway was that MEDDPICC is not just a qualification checklist, but a practical operating discipline for managing deals. The course reinforced the importance of confirming pain, metrics, Economic Buyer access, Decision Criteria, Decision Process, Paper Process, Champion strength, and Competition with real evidence instead of assumptions. Very applicable to active opportunities.
Strong course overall. The biggest takeaway was that MEDDPICC is not just a qualification checklist, but a practical operating discipline for managing deals. The course reinforced the importance of confirming pain, metrics, Economic Buyer access, Decision Criteria, Decision Process, Paper Process, Champion strength, and Competition with real evidence instead of assumptions. Very applicable to active opportunities.

Adhi Prayogo

Experienced in serving Financial Service Industry | Banking | Fintech | Solutions Consulting | Business Development

I'm excited to share that I have completed the MEDDPICC Masterclass! Really insightful sessions with lots of practical methods.
I'm excited to share that I have completed the MEDDPICC Masterclass! Really insightful sessions with lots of practical methods.

Patrick Galig

Patrick P. Galig, MBA

I'm excited to share that I have completed the MEDDPICC Masterclass! Great insights into a great and holistic sales framework that makes a difference - for the seller but even more for the buyer as well.
I'm excited to share that I have completed the MEDDPICC Masterclass! Great insights into a great and holistic sales framework that makes a difference - for the seller but even more for the buyer as well.

Tori Galloso May
Having listened to the beautifully dulcet tones of Andy Whyte for a fair few hours in an extremely good course, I've totally loved how he has made a methodology feel properly alive rather than just a framework in this. So many laugh out loud bits too. Brilliant. I first came across MEDDICC (the concept) back in the early 2000's, when it had found its feet but was still pretty niche, when sales methodology was so much less lived in, when SaaS was barely a word and cloud actually became 'a thing'. The training we had back then was so different too... I knew it worked. It did work. I just didn't know it could feel like this now. This has absolutely been one of my all time favourite training sessions. The MEDDPICC Masterclass and Partner Program MEDDPICC course and what MEDDICC the company has built is impressive....the courses, all the MedMen show podcasts, the Lives, the deal and call analysis breakdowns and the Shorts are all super helpful and hilariously funny too. Andy has a nice gift 🎁 of making serious training actually feel fun and making the framework feel like a conversation you're always excited to have and want to be a part of in your next chats. I have used it, talked about and advocated for it since back in the day, in some shape or form but the training course has made it way better, relatable, understandable with great non-stuffy examples that you usually get in a course. If you're in sales or the partner sales ecosystem and you haven't explored what this team is doing right now, then genuinely go and have a look. It's real, it's living and breathing and it's being taught by the people who clearly love it and are as passionate about it as most sales people are too. It's also not just for sales. It works over loads of departments. When someone says 'a course', what do you think? Do this one. It will change your mind entirely. The world has changed and will keep on changing but people, how they tick and how you relate to them will always stay the same, for sure. There are also people in life who you will remember for support and really good things. Lee Gregory, thank you.
Having listened to the beautifully dulcet tones of Andy Whyte for a fair few hours in an extremely good course, I've totally loved how he has made a methodology feel properly alive rather than just a framework in this. So many laugh out loud bits too. Brilliant. I first came across MEDDICC (the concept) back in the early 2000's, when it had found its feet but was still pretty niche, when sales methodology was so much less lived in, when SaaS was barely a word and cloud actually became 'a thing'. The training we had back then was so different too... I knew it worked. It did work. I just didn't know it could feel like this now. This has absolutely been one of my all time favourite training sessions. The MEDDPICC Masterclass and Partner Program MEDDPICC course and what MEDDICC the company has built is impressive....the courses, all the MedMen show podcasts, the Lives, the deal and call analysis breakdowns and the Shorts are all super helpful and hilariously funny too. Andy has a nice gift 🎁 of making serious training actually feel fun and making the framework feel like a conversation you're always excited to have and want to be a part of in your next chats. I have used it, talked about and advocated for it since back in the day, in some shape or form but the training course has made it way better, relatable, understandable with great non-stuffy examples that you usually get in a course. If you're in sales or the partner sales ecosystem and you haven't explored what this team is doing right now, then genuinely go and have a look. It's real, it's living and breathing and it's being taught by the people who clearly love it and are as passionate about it as most sales people are too. It's also not just for sales. It works over loads of departments. When someone says 'a course', what do you think? Do this one. It will change your mind entirely. The world has changed and will keep on changing but people, how they tick and how you relate to them will always stay the same, for sure. There are also people in life who you will remember for support and really good things. Lee Gregory, thank you.

Andrei Tseprounov
Jeg har netop gennemført MEDDPICC-frameworket og det har givet mig et skarpere blik på, hvordan jeg kvalificerer og driver komplekse salgsprocesser.
Jeg har netop gennemført MEDDPICC-frameworket og det har givet mig et skarpere blik på, hvordan jeg kvalificerer og driver komplekse salgsprocesser.

Nina Hebrank
Celebrating my new certification! I've officially earned my MEDDPICC Certification after completing the MEDDPICC Masterclass as part of my onboarding at CrowdStrike! This framework is a game changer, and I can already see how it will elevate the way I build and grow alliance partnerships that drive real, meaningful outcomes for our SMB partners and customers alike. What excites me most isn't just the methodology itself, it's that CrowdStrike invests this deeply in setting their people up for success from day one. The culture, the training, and the mission here are truly next level. 🚀 I'm incredibly proud to be part of a team that is not only #1 in cybersecurity but also committed to developing world-class talent. Here's to the journey ahead: protecting customers and stopping breaches, one deal at a time! #CrowdStrike #MEDDPICC #Sales #Cybersecurity #NewBeginnings #Grateful #GoFalcon
Celebrating my new certification! I've officially earned my MEDDPICC Certification after completing the MEDDPICC Masterclass as part of my onboarding at CrowdStrike! This framework is a game changer, and I can already see how it will elevate the way I build and grow alliance partnerships that drive real, meaningful outcomes for our SMB partners and customers alike. What excites me most isn't just the methodology itself, it's that CrowdStrike invests this deeply in setting their people up for success from day one. The culture, the training, and the mission here are truly next level. 🚀 I'm incredibly proud to be part of a team that is not only #1 in cybersecurity but also committed to developing world-class talent. Here's to the journey ahead: protecting customers and stopping breaches, one deal at a time! #CrowdStrike #MEDDPICC #Sales #Cybersecurity #NewBeginnings #Grateful #GoFalcon

Victor Franco
Just completed MEDDICC's MEDDPICC Masterclass certification. If you need a refresher, I 10 out of 10 recommend!

Kevin Cantanhede
I'm excited to share that I have successfully completed the MEDDICC Masterclass! Done loads of training over the years, personally and through D&B, but this one was a solid walkthrough on how we should actually be helping our customers. Shoutout to Andy Whyte. After that many hours of you on my screen, I feel like we’ve moved into the “mate” category. Thanks for putting this together.
I'm excited to share that I have successfully completed the MEDDICC Masterclass! Done loads of training over the years, personally and through D&B, but this one was a solid walkthrough on how we should actually be helping our customers. Shoutout to Andy Whyte. After that many hours of you on my screen, I feel like we’ve moved into the “mate” category. Thanks for putting this together.

Ross Holmes
Really great program #meddicc #meddpicc #covertswarm

Marco Iorio
I’ve completed the first part of the MEDDICC Sales Training – Value Pyramid Program. A very insightful journey that is helping me deepen my understanding of strategic sales methodologies, with a strong focus on value creation for customers and stakeholders. Looking forward to the next steps! #meddicc
I’ve completed the first part of the MEDDICC Sales Training – Value Pyramid Program. A very insightful journey that is helping me deepen my understanding of strategic sales methodologies, with a strong focus on value creation for customers and stakeholders. Looking forward to the next steps! #meddicc

Eugen Rausch
Glad to share that I’ve completed the MEDDPICC Masterclass. MEDDICC A strong reminder that successful selling is not just about solutions — it’s about deeply understanding pain, aligning on value, and driving clear decision processes. Looking forward to applying this consistently to create more predictable outcomes and real customer impact. Thanks to Dun & Bradstreet Dun & Bradstreet Europe for the support and continuous learning opportunities. #TeamDNB #MEDDPICC #B2BSales #SalesExcellence #DataDriven #DunAndBradstreet #Sales #B2BData
Glad to share that I’ve completed the MEDDPICC Masterclass. MEDDICC A strong reminder that successful selling is not just about solutions — it’s about deeply understanding pain, aligning on value, and driving clear decision processes. Looking forward to applying this consistently to create more predictable outcomes and real customer impact. Thanks to Dun & Bradstreet Dun & Bradstreet Europe for the support and continuous learning opportunities. #TeamDNB #MEDDPICC #B2BSales #SalesExcellence #DataDriven #DunAndBradstreet #Sales #B2BData

Nick Ivanoff
I'm excited to share that I have completed the MEDDPICC Masterclass! This course was fantastic and gave me the exact insight I needed to better serve the customers I work with on a daily basis. lnkd.in/dfKrjkWY
I'm excited to share that I have completed the MEDDPICC Masterclass! This course was fantastic and gave me the exact insight I needed to better serve the customers I work with on a daily basis. lnkd.in/dfKrjkWY

Ruairi McLaughlin
I'm excited to share that I’ve completed the MEDDPICC Masterclass. Great opportunity to sharpen my approach to qualification, deal strategy, and value-based selling. Looking forward to putting this into practice and driving better outcomes for customers. #MEDDPICC #SalesExcellence #ContinuousLearning
I'm excited to share that I’ve completed the MEDDPICC Masterclass. Great opportunity to sharpen my approach to qualification, deal strategy, and value-based selling. Looking forward to putting this into practice and driving better outcomes for customers. #MEDDPICC #SalesExcellence #ContinuousLearning

Loui Svan Steensen
Jeg har netop gennemført MEDDPICC Masterclass. Forløbet har givet mig stærkere struktur i dialogen med kunder, især når beslutninger er komplekse og involverer mange interessenter. Et fælles sprog for value, beslutningsprocesser og forventninger gør det lettere at rådgive mere præcist og skabe fremdrift sammen med kunden.
Jeg har netop gennemført MEDDPICC Masterclass. Forløbet har givet mig stærkere struktur i dialogen med kunder, især når beslutninger er komplekse og involverer mange interessenter. Et fælles sprog for value, beslutningsprocesser og forventninger gør det lettere at rådgive mere præcist og skabe fremdrift sammen med kunden.