Wall of love for Converted-US

Converted - one of the best of the best I have ever read! I’m gonna keep reading it over and over again. Before this book, data-driven was a mysterious word for me and I was so scared whenever I was questioned on data related evidence to validate my design, because I was really lost in front of the giant data and I wasn’t sure how to apply a good methodology to collect, translate and make the best use of data. Luckily, Neil Hoyne saved my life and gave me confidence to fight and thrive next time I am faced with data related questions. Thank you so much @Neil Hoyne for helping me understand data-driven as a human relationship management. After all, it’s not just cold/rational/untouchable/mysterious code/number/math/machine, but also warm/emotional/modest/understandable people!

If you are involved in marketing decisions in any significant way, this book should be consumed by you. 100x ROI for the sub $20 price point.Some may think Neil is going to lay out lots of mechanics and equations to game the marketing system and guarantee 100% safe bets.Wrong. This book is a customer-centered, analytical but daring, hungry to learn business philosophy on the data-driven way to win customers’ hearts.I’ve been converted (and I thought I already was before opening the book).- small business strategic marketing consulting agency.

If you've met Neil in person, you'd understand why this book is worth reading. I am yet to read a book that does such a fantastic job of articulating complex ideas in the most humble, sincere and funny way possible. Expletives included.Neil also recently shared an article on how readers are likely to read reviews laden with profanity more than ones without. And by that token alone, this is one kick@$$ piece of work.Worth every penny for those of us that think data is complex.