Wall of love for Performance Max Profits

2/ Listicle List out reasons why people are switching to your page or why they should be buying products like this. It usually works amazingly well with paid social traffic in saturated niches.

After testing hundreds of different landing page styles for DTC brands... I've concluded that listicle style landing pages work the best for converting new traffic. It's one of the best ways to warm up traffic in a visually appealing way without revealing pricing.

What I've learned after 5+ years of running paid ads and $5M spent on Facebook Ads: #1: A lot of growth is made from outside the ad account #2: The riches are in the niches (especially early on) #3: Account structure matters #4: Building custom landing pages boosts ROAS

High performing landing pages are how you crush your competition in every single way: 1. Better Landing page means better rankings on Facebook Ads 2. Because of this, you will get cheaper CPMs 3. You will also get higher quality placements 4. Cycle repeats and repeats

Do you know what all the fastest-growing DTC brands have in common? And no, it’s not VC funding (although it’s definitely nice). The answer is: They don’t drive traffic to product pages. 🧵

5. Landing page testing Running all traffic to your PDPs is leaving money on the table. We found listicles (5 reasons why) pages convert way better.

Breakdown of a powerful DTC funnel that converts cold traffic at +4% Ad > Listicle (5 reasons) landing page > optimized product page

Every DTC brand needs to test Listicle landing pages to scale their FB Ads - 5 reasons why they should buy your product - On a simple “magazine style” landing page (built with Replo) - Direct it to your product page You can set this up in an hour & lower your CAC by 25-40%

...landing pages instead of your homepage or collections pages. In the beginning, the simplest and often most effective style to test is a listicle with 5 or 7 reasons why. It's easiest to design and duplicate the headline on.

Want to decrease your eCommerce cost per purchase by 55%? Seeing high CPAs & is this affecting your profit margins? Do you want to know how you can decrease this by 55%? Then start using landing pages!