Table of Contents
- 1) Leverage Your Website Footer or Header to Get Client Testimonials
- 2) Place a Button on Your Testimonial Page
- 3) Get Testimonials Using Your Email Signature
- 4) Share Your Social Proof Collection Page on Social Media Posts
- 5) Use Your Social Media Profile Links to Collect Testimonials
- Testimonials on Social Media Can Come In Many Ways
- 6) Customer Support Can Get You Customer Testimonials
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Title
6 Creative Ways to Get Customer Testimonials Without Asking
Date
Dec 31, 2024
Description
Discover 6 creative ways to get customer testimonials that enhance your brand. Learn how to leverage social proof and get inspired to boost your business today!
Status
Current Column
Person
Writer
You want more testimonials. Your business needs them.
Getting more testimonials to showcase on your website and marketing assets is always a good thing.
However, getting to the point where testimonials come in daily without much effort on your end requires preparation, a functional system, and the right tools.
What is the first thing that you need to do?
Focus on setting up the right testimonial collection system.
Once you have a good strategy running like a well-oiled machine, you can move on to the next step.
Business owners with testimonial collection experience would agree there is room to get an extra 20-30% positive reviews each month without even asking for them.
Happy customers will leave a review even if you don't send an email asking for it or offering a gift card.
All you have to do is know how to ask indirectly.
But how can you achieve that exactly?
This article will give you six strong ideas you can start implementing today so you can get more text, image, and video testimonials on your database.
Get inspired by the following list. You can implement all of them or just your favorite ones.
1) Leverage Your Website Footer or Header to Get Client Testimonials
If you have a compelling and attractive website it won't be rare that your potential customers will browse it to learn more.
In the same way, your existing or former customers will have opportunities to visit the website for a variety of reasons (to log in, to get support, to upgrade or buy additional services, etc.)
This is where you will take strategic action.
You can get authentic testimonials without doing any work by simply adding a small button or hyperlinked text in places like the following:
- Ask clients to share their honest testimonials by placing a button next to their portal login button
- If the nature of your product or service requires your customer to log in often, you could locate the button inside their customer portal. Locating it inside the portal allows you to test or experiment with the formats. You can use a small banner, pop-up, or ad-like image to request the testimonial inside the portal.
- In the footer or header, add a hyperlinked text that says "Leave us a testimonial" or "Leave a review" or "Support us by leaving a testimonial."
You can then redirect them to a testimonial page where customers can share their experience.
Alternative Option:
The comments above focus on going after positive customer experiences. You could approch this a bit differently if you wish.
Instead of “requesting testimonials” you could ask for “feedback.”
When you “ask for a testimonial,” the context gives the perspective that you (the company) are the one receiving something.
If your customers “send their feedback,” the game takes a very different direction.
Something on your customers’ brain will activate and they will feel they are the ones who are being heard and receiving something (receiving a service, getting help, or improving the product, service, or experience for their personal use, etc).
2) Place a Button on Your Testimonial Page
Showcasing testimonials is part of your marketing strategy already, right?
Then you have a testimonial page or section on your site.
Good for you! That means anyone who browses your site will eventually see your section dedicated to testimonials (and that includes former and current customers).
So, all you have to do to get more testimonials is add a “Share your experience” button to your testimonial page.
That way your customers will have a chance to leave a testimonial when they see that page.
And believe me, if you have a good-looking testimonial page or Wall of Love like the ones you can create with Testimonial, all of your customers will feel the need to be part of it.
I like how Superhuman did it on their dedicated testimonial page.
3) Get Testimonials Using Your Email Signature
Most of us use email on a daily basis. How many emails do you send or reply to per day?
If you are to send that significant amount of emails every day, the best you can do is make them count.
How? By creating a professional email signature with an embedded testimonial.
The email signature that our Email Signature With Testimonial Generator provides is very beautifully designed and has different opportunities for you to add links and customize the visuals.
You can easily link to your testimonial page with a CTA button or even better, add a direct link to your testimonial collection page.
This will allow you to spread the love of your clients to everyone you interact with via email while you give a great image.
4) Share Your Social Proof Collection Page on Social Media Posts
Creating a content calendar is one of the most common tasks in any social media strategy.
If you've ever created one, you know that you can't post the same type of post every day for a month.
Your posts have to be varied.
It is not rare for a social media strategy to include posts that show the best testimonials and review of a company.
These can be quote posts, video testimonials, or screenshots from conversations with customers.
You can use those posts (or even other types of posts that are relevant) to invite your followers or viewers to:
- Visit your testimonials page to learn more about what others have experienced with your products.
Note: here you will have a button linking to your testimonial collection page so they can share their experience as well.
- You can invite them to share their feedback on the post comments, via DM, or share a direct link to your testimonial collection page for a smoother and more effective experience.
Most platforms penalize your organic reach if you share links on your post. To avoid this, you can post the link in the first comment of your post.
If needed, you can finish the post caption with something like “Leave us a review. Follow the link on the first comment.”
5) Use Your Social Media Profile Links to Collect Testimonials
Indeed, social media can play a relevant role in helping you get more “voluntary” testimonials from your clients.
Another feature you can take advantage of is profile links.
Set up all of your social profiles with a link to your testimonial collection page.
You can use your Testimonial.to page or embed the collection page in one of your pages or forms and then add the link to your profile.
Even if you can't afford to use your unique link on pages like Instagram or Twitter, you can solve this by creating a portfolio with multiple links, including one to your testimonial collection page.
If you are considering this option, I would recommend you check out Testimonial’s Portfolio Page Builder.
Testimonial’s portfolio builder is free with your Testimonial subscription (Premium plans and above), and it can work as a great complement to and support your marketing efforts.
What makes it so special?
The power and beauty of Testimonial’s portfolio builder are in its simplicity.
I compare it to a digital business card.
There are websites, flyers, social profiles, ads, and many other mediums to promote your business.
Interestingly enough, in many cases, the short but well-crafted business card makes all of the difference.
You don’t want to tweak your website every few weeks to tailor it to a specific client or build a new landing page just to pitch your business to a few individuals.
That takes a lot of time and is more draining than people think.
Also, if you take that approach, you would need to add “landing page design” as an ongoing task to your schedule because the need for more updates and new designs will never end.
Believe me, you don’t want that.
More importantly, you don’t need to follow the difficult path now that this highly functional portfolio builder has been added to Testimonial.
Your portfolio builder comes with multiple pre-design sections, buttons, and features.
On this page, I teach you how to set up one as well as show you how it can be useful for Testimonial users in specific industries and roles.
Testimonials on Social Media Can Come In Many Ways
Mentions on social media, comments, shares/reposts, direct messages, tags in stories, and many other interactions that happen in forums and social media channels can help your business stand out as a provider of high-quality services or products.
What will make the difference here is that you take action and ensure these social proof opportunities aren’t lost or ignored.
You can:
- Take a screenshot or capture the text from a post using the Testimonial Chrome Extension, which will send the social proof directly to your testimonial dashboard and even to your Wall of Love if you want it to be automatic.
- Manually add your assets or links to your Testimonial dashboard or Wall of Love.
Remember that everything related to testimonial marketing is deeply rooted in social psychology foundations, so social media-related content is a very powerful way to add strength to your social proof strategy.
6) Customer Support Can Get You Customer Testimonials
Do you remember the section where I mentioned you could ask for feedback instead of testimonials?
Well, you can do the same when you give customer support.
Support is a dynamic task with multiple opportunities to improve your business.
You can help clients, learn from them, listen to them, and come up with ideas for how to give them a better service.
Additionally, you can finish every support conversation with an invitation to rate the service and give feedback.
If you are continuously improving your product or service and striving to provide high-quality support you will get many positive comments this way, which you can then turn into vibrant testimonials on your site.
Well, these were 6 Creative Ways to Get Customer Testimonials Without Asking.
You are now aware of new tactics and ideas.
These are just a beginning. You can build upon the ones that I shared here or come up with new ones.
If you want to learn more ways to get customer testimonials, please check out our Resources section.
You can start collecting testimonials today using Testimonial.
We promise to make your life a lot more simple and your testimonial marketing tasks a lot more effective.
Get started for free here.
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