Stun and Awe

Check What People are Saying about Stun and Awe

Submit your testimonialBuild your own wall? It's free 👉
DB
Dario Berrebi
I had a great conversation with Michel on his podcast - great in-depth questions. He has a great understanding of marketing and sustainability, he's producing a fantastic content series on the various aspects of marketing, highly recommend it!
I had a great conversation with Michel on his podcast - great in-depth questions. He has a great understanding of marketing and sustainability, he's producing a fantastic content series on the various aspects of marketing, highly recommend it!

Kunal Dhabhai

Co-founder | Data & AI powered products

Great workshop, with so many takeaways, which I could just plug in and optimise my process. Thank you Michel

Julian Manuel Kleber⛵️

Chemist & AI Engineer — designing intelligent agents that orchestrate and optimize automation workflows for modern businesses.

Super relevant workshop. It changed completely the way I think about running an early stage startup. Thank you! đź‘Ť

Stefania Casiraghi

Startup Academy Manager, Technische Universität Berlin

Stun and Awe hosted a workshop on AI-powered sales and marketing; one of the best we’ve had in our Science & Startups Program. Super engaging, full of real, actionable strategies, useful tools and no fluff, just practical insights founders could start using right away. A few participants even said it was the best workshop they’ve ever attended! If you’re looking for a high-impact session on using AI to accelerate sales and growth, I highly recommend working with Michel and Stun and Awe's team!

Stun and Awe hosted a workshop on AI-powered sales and marketing; one of the best we’ve had in our Science & Startups Program. Super engaging, full of real, actionable strategies, useful tools and no fluff, just practical insights founders could start using right away. A few participants even said it was the best workshop they’ve ever attended! If you’re looking for a high-impact session on using AI to accelerate sales and growth, I highly recommend working with Michel and Stun and Awe's team!

Dr. Eren Kocyigit

NBT

One of the highlights of our program

As part of our Germany Market Entry Program, we had the pleasure of collaborating with Michel Gagnon from Stun and Awe, who delivered exceptional value through both workshops and 1:1 sessions. 


His sessions—“Developing a Sales and Business Development Strategy for the DE Market” and “How German Corporates Work With Startups: Procurement, PoCs & Pilots”—were among the highlights of the program. Michel brought not only deep expertise but also practical, real-world insights that resonated with our startups. 


His ability to break down complex corporate dynamics and sales strategies into actionable steps was exactly what our founders needed as they approached the German market. We’re grateful for his partnership and highly recommend working with Michel to any founder or program looking to go beyond theory and into execution. — The NBT Digital Team Organizers – Germany Market Entry Program

As part of our Germany Market Entry Program, we had the pleasure of collaborating with Michel Gagnon from Stun and Awe, who delivered exceptional value through both workshops and 1:1 sessions. 


His sessions—“Developing a Sales and Business Development Strategy for the DE Market” and “How German Corporates Work With Startups: Procurement, PoCs & Pilots”—were among the highlights of the program. Michel brought not only deep expertise but also practical, real-world insights that resonated with our startups. 


His ability to break down complex corporate dynamics and sales strategies into actionable steps was exactly what our founders needed as they approached the German market. We’re grateful for his partnership and highly recommend working with Michel to any founder or program looking to go beyond theory and into execution. — The NBT Digital Team Organizers – Germany Market Entry Program

Alexander Erlmeier

Teads

CRO, Member of the Executive Board

Michel brought a valuable external perspective that helped us clarify our opportunities and evaluate different go-to-market paths. His experience in advertising technology and the media industry was particularly relevant, and he challenged our assumptions in a thoughtful way. Together, we mapped out short-, medium-, and long-term tactics that aligned with our product vision and commercial goals. The process gave us both strategic clarity and practical next steps.
Michel brought a valuable external perspective that helped us clarify our opportunities and evaluate different go-to-market paths. His experience in advertising technology and the media industry was particularly relevant, and he challenged our assumptions in a thoughtful way. Together, we mapped out short-, medium-, and long-term tactics that aligned with our product vision and commercial goals. The process gave us both strategic clarity and practical next steps.

Olga Evseichik

C&F

Senior Marketing & Customer Success Specialist

I took the B2B Growth Marketing Course to better understand the difference between traditional marketing and growth marketing, and to find tips on how to approach account-based marketing. I got clear answers to all of my questions. 


What I liked most was the Growth Experimentation dashboard, which emphasizes continuous experimentation, and of course the ABM section of the course. I also appreciated how the course laid out the structure and steps of the process in detail. 


The cherry on top was the consultation with Michel, where I was able to dive deeper into some of the topics covered and learn how to apply them to our case. I definitely recommend this course!

I took the B2B Growth Marketing Course to better understand the difference between traditional marketing and growth marketing, and to find tips on how to approach account-based marketing. I got clear answers to all of my questions. 


What I liked most was the Growth Experimentation dashboard, which emphasizes continuous experimentation, and of course the ABM section of the course. I also appreciated how the course laid out the structure and steps of the process in detail. 


The cherry on top was the consultation with Michel, where I was able to dive deeper into some of the topics covered and learn how to apply them to our case. I definitely recommend this course!

Manuel Gremblewski

Co-Founder @ VIA HealthTech | KI in der Psychotherapie

I really liked the AI-Powered Sales and Marketing workshop! On point, hands on and well structured! Thank you very much Michel Gagnon!
I really liked the AI-Powered Sales and Marketing workshop! On point, hands on and well structured! Thank you very much Michel Gagnon!

David Pereira

Product Leader, CEO of Omoqo

Michel is outstanding. He knows what it takes to move startups from zero to success. Authentic and honest, Michel goes straight to the point with solid arguments, leveraging a wealth of experience and expertise. Learning from Michel can help you boost value creation and reduce the odds of failure.

Michel is outstanding. He knows what it takes to move startups from zero to success. Authentic and honest, Michel goes straight to the point with solid arguments, leveraging a wealth of experience and expertise. Learning from Michel can help you boost value creation and reduce the odds of failure.

Jakob Zorn
Michel’s workshop was a game-changer for me. It completely shifted how I think about sales—not as something you do after building, but as a tool to build the right thing. The hands-on approach and AI-driven strategies made it super practical. I walked away ready to test, iterate, and take action. Highly recommend to anyone looking to level up their sales game!
Michel’s workshop was a game-changer for me. It completely shifted how I think about sales—not as something you do after building, but as a tool to build the right thing. The hands-on approach and AI-driven strategies made it super practical. I walked away ready to test, iterate, and take action. Highly recommend to anyone looking to level up their sales game!

Michelle Argueta

Growth Marketing Strategist | Founder at GrĹŤ | Product Design and Innovation

¡Certificada en Growth Marketing! 🚀 Cuando comencĂ© mi camino en la optimizaciĂłn de Paid Media, este enfoque me llamĂł la atenciĂłn por su capacidad de generar resultados reales a travĂ©s de un sistema estructurado de experimentaciĂłn creativa, data analysis y optimizaciĂłn continua. Hoy, obtener esta certificaciĂłn con Stun and Awe — una empresa que admiro por su capacidad para escalar marcas globales con Growth Hacking. Refuerza la misiĂłn con Gro Agencia Marketing de ayudar a las empresas a pasar de resultados limitados en Paid Media a un crecimiento continuo y sostenido.
¡Certificada en Growth Marketing! 🚀 Cuando comencĂ© mi camino en la optimizaciĂłn de Paid Media, este enfoque me llamĂł la atenciĂłn por su capacidad de generar resultados reales a travĂ©s de un sistema estructurado de experimentaciĂłn creativa, data analysis y optimizaciĂłn continua. Hoy, obtener esta certificaciĂłn con Stun and Awe — una empresa que admiro por su capacidad para escalar marcas globales con Growth Hacking. Refuerza la misiĂłn con Gro Agencia Marketing de ayudar a las empresas a pasar de resultados limitados en Paid Media a un crecimiento continuo y sostenido.

Science & Startups

5,772 followers

Thanks for your great work in supporting our teams đź’Ş

Dennis Podlech

Investor and MD, Mobexo GmbH

Right from the start, Michel had this amazing way of making complex things feel simple and manageable. He took our high-level business investment project and, with his structured yet incredibly personable approach, helped us see exactly what opportunities and risks lay ahead. He gave us concrete tools and methodologies, helped us save time, money, and energy, and empowered us to make a tough call with confidence. He is highly experienced and knowledgeable, and truly cares about his clients.
Right from the start, Michel had this amazing way of making complex things feel simple and manageable. He took our high-level business investment project and, with his structured yet incredibly personable approach, helped us see exactly what opportunities and risks lay ahead. He gave us concrete tools and methodologies, helped us save time, money, and energy, and empowered us to make a tough call with confidence. He is highly experienced and knowledgeable, and truly cares about his clients.
Read more

Kjael Skaalerud

President, Skaling Ventures

Without question, one of the most thoughtful and well managed podcasts on building and scaling a business. I don't miss an episode.
Without question, one of the most thoughtful and well managed podcasts on building and scaling a business. I don't miss an episode.

Mariana de la Roche
Stun and Awe published an interview with me, and I couldn't be happier with how they captured the key points I've been raising for a while now! 🙌 💚 In the interview, we explore how blockchain is shaping the future of data ownership, financial inclusion, and decentralization. I talk about how blockchain can give control back to individuals, specifically with regards to data privacy, and the role of stablecoins in regions with unreliable banking systems. We also touch on the importance of governance models in decentralized systems and how blockchain can solve some of the world’s most pressing challenges when applied thoughtfully. It was a pleasure discussing these topics with Michel Gagnon who did a fantastic job capturing the essence of what I’ve been advocating for.
Stun and Awe published an interview with me, and I couldn't be happier with how they captured the key points I've been raising for a while now! 🙌 💚 In the interview, we explore how blockchain is shaping the future of data ownership, financial inclusion, and decentralization. I talk about how blockchain can give control back to individuals, specifically with regards to data privacy, and the role of stablecoins in regions with unreliable banking systems. We also touch on the importance of governance models in decentralized systems and how blockchain can solve some of the world’s most pressing challenges when applied thoughtfully. It was a pleasure discussing these topics with Michel Gagnon who did a fantastic job capturing the essence of what I’ve been advocating for.