Wall of love for Brainlabs Digital
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Is AI a disruptive threat—or your biggest SEO advantage?
I had the chance to join the Voices of Search podcast to dig into this exact question. In this episode, we unpack how AI is fundamentally transforming search—and what smart marketers can do to stay ahead.
We talked about:
🔎 Why AI isn’t just a tech shift—it’s a behavioral shift.
Yes, AI has brought a wave of innovation, but the real transformation lies in how people interact with the web. We’re seeing early excitement, but the long-term impact depends on how seamlessly AI tools integrate into people’s daily habits. Will users change their search behaviors? Will trust shift to new platforms? These are the questions that matter. SEOs and marketers need to stay grounded in understanding human behavior—not just the latest tools.
💰SEOs need to think about visibility beyond traditional rankings.
With AI shaping new discovery experiences (think AI Overviews, TikTok, Amazon, and AI search engines), the definition of “ranking” is evolving. What matters now is holistic visibility and being present where your audience is (in the formats and channels they trust). And always indexing on business impact. Visibility means nothing if it doesn’t convert or move the needle.
🧪The real risk? Doing nothing.
We’re in a period of deep experimentation. Sitting still while the industry shifts around you is the fastest way to fall behind. Now’s the time to test, to play in the gray areas, and to deeply understand how your users are navigating the web. Where are they searching? How are they interacting with your site? What questions are they asking AI tools that you’re not answering? You don’t need to chase every shiny object, but you do need to be curious and active.
Big thanks to Tyson Stockton with the Voices of Search Podcast for having me on!
Give it a listen here: lnkd.in/gqe_dyTn
Would love to hear what you think, and how you’re adapting your SEO strategy in the age of AI.
#SEO
#AI
#SearchMarketing
#DigitalStrategy
#VoicesOfSearch
Is AI a disruptive threat—or your biggest SEO advantage?
I had the chance to join the Voices of Search podcast to dig into this exact question. In this episode, we unpack how AI is fundamentally transforming search—and what smart marketers can do to stay ahead.
We talked about:
🔎 Why AI isn’t just a tech shift—it’s a behavioral shift.
Yes, AI has brought a wave of innovation, but the real transformation lies in how people interact with the web. We’re seeing early excitement, but the long-term impact depends on how seamlessly AI tools integrate into people’s daily habits. Will users change their search behaviors? Will trust shift to new platforms? These are the questions that matter. SEOs and marketers need to stay grounded in understanding human behavior—not just the latest tools.
💰SEOs need to think about visibility beyond traditional rankings.
With AI shaping new discovery experiences (think AI Overviews, TikTok, Amazon, and AI search engines), the definition of “ranking” is evolving. What matters now is holistic visibility and being present where your audience is (in the formats and channels they trust). And always indexing on business impact. Visibility means nothing if it doesn’t convert or move the needle.
🧪The real risk? Doing nothing.
We’re in a period of deep experimentation. Sitting still while the industry shifts around you is the fastest way to fall behind. Now’s the time to test, to play in the gray areas, and to deeply understand how your users are navigating the web. Where are they searching? How are they interacting with your site? What questions are they asking AI tools that you’re not answering? You don’t need to chase every shiny object, but you do need to be curious and active.
Big thanks to Tyson Stockton with the Voices of Search Podcast for having me on!
Give it a listen here: lnkd.in/gqe_dyTn
Would love to hear what you think, and how you’re adapting your SEO strategy in the age of AI.
#SEO
#AI
#SearchMarketing
#DigitalStrategy
#VoicesOfSearch
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Google isn't an SEO strategy.
Here’s the hard truth:
Most SEO strategies are designed for the bottom of the funnel.
Easy keywords. Transactional intent. Measurable ROI.
But that approach no longer wins.
It caps your growth.
It ignores how consumers actually explore across the web.
And it limits your brand when demand is building elsewhere, which is only found months/years later when others have captured market share.
Top SEOs today are doing something radically different:
🧠 They optimize for the entire search journey.
From the first spark of curiosity to brand loyalty. Across platforms. Across intents. Across media types (text, image, video, you name it).
Why? Because topical authority has never been about cramming in keywords—it's about owning the conversation wherever it starts through where it ends.
*Please note: Google is still part of the user journey, certainly, but it's not the *only* part of the user journey. SEOs must think bigger!
#SEO
#MarketingStrategy
#SearchJourney
#DigitalMarketing
#ContentStrategy
#GrowthMarketing
#Brainlabs
Google isn't an SEO strategy.
Here’s the hard truth:
Most SEO strategies are designed for the bottom of the funnel.
Easy keywords. Transactional intent. Measurable ROI.
But that approach no longer wins.
It caps your growth.
It ignores how consumers actually explore across the web.
And it limits your brand when demand is building elsewhere, which is only found months/years later when others have captured market share.
Top SEOs today are doing something radically different:
🧠 They optimize for the entire search journey.
From the first spark of curiosity to brand loyalty. Across platforms. Across intents. Across media types (text, image, video, you name it).
Why? Because topical authority has never been about cramming in keywords—it's about owning the conversation wherever it starts through where it ends.
*Please note: Google is still part of the user journey, certainly, but it's not the *only* part of the user journey. SEOs must think bigger!
#SEO
#MarketingStrategy
#SearchJourney
#DigitalMarketing
#ContentStrategy
#GrowthMarketing
#Brainlabs
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Your job is to become obsolete. Yes, really.
Most people hear that and panic.
Last year, I stood on the MozCon stage and asserted:
“Becoming obsolete means you’ve built systems, upskilled your team, and created processes that don’t need you anymore.”
And that’s progress.
🔁 Automate the manual.
📚 Document the knowledge.
📈 Shift from doing SEO to scaling business impact.
Your goal isn’t job security.
Your goal is career reinvention—over and over again.
In the world of AI, SEOs need to hear this far and wide. I know fear is at an all-time high among many folks (in many industries) as we see more news about AI, agents, robots, and other technological advances. By adopting this mentality, anyone can transition to a growth mindset that ensures long-term career resilience.
💡 What’s one thing you used to do that your team or tech now handles?
#SEO
#CareerDevelopment
#MarketingOps
#Automation
#AIinMarketing
#TravisTallent
#Brainlabs
Your job is to become obsolete. Yes, really.
Most people hear that and panic.
Last year, I stood on the MozCon stage and asserted:
“Becoming obsolete means you’ve built systems, upskilled your team, and created processes that don’t need you anymore.”
And that’s progress.
🔁 Automate the manual.
📚 Document the knowledge.
📈 Shift from doing SEO to scaling business impact.
Your goal isn’t job security.
Your goal is career reinvention—over and over again.
In the world of AI, SEOs need to hear this far and wide. I know fear is at an all-time high among many folks (in many industries) as we see more news about AI, agents, robots, and other technological advances. By adopting this mentality, anyone can transition to a growth mindset that ensures long-term career resilience.
💡 What’s one thing you used to do that your team or tech now handles?
#SEO
#CareerDevelopment
#MarketingOps
#Automation
#AIinMarketing
#TravisTallent
#Brainlabs
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
The best SEOs are problem solvers. The biggest problem to solve is the demand puzzle.
SEO isn’t just about clicks. It’s about behavior, patterns, and motivation.
Yet too many SEO teams are locked in dashboards, tweaking reports, transcribing metrics from GA4 into PowerPoints, and chasing marginal wins.
Here’s how elite SEOs stand out:
✅ Automate dashboarding.
✅ Analyze cross-channel behavior.
✅ Layer data from Amazon, TikTok, Instagram, and AI search to map real journeys.
✅ Get closer to the audience than anyone else.
✅ Optimize the entire customer journey, not just one slice of it.
Your value isn’t a report or audit (a lot of tools can do that).
It’s your insight. It's your experience. It's your strategy. And, most importantly, it's your ability to move and communicate business KPIs.
It’s easy to get tunnel vision when you're deep in SEO. But I always make time to pause and ask: How well do my team's efforts connect to the core business goals?
#SEO
#DemandGeneration
#MarketingOps
#DataDrivenMarketing
#AudienceStrategy
#MarketingLeadership
#Brainlabs
The best SEOs are problem solvers. The biggest problem to solve is the demand puzzle.
SEO isn’t just about clicks. It’s about behavior, patterns, and motivation.
Yet too many SEO teams are locked in dashboards, tweaking reports, transcribing metrics from GA4 into PowerPoints, and chasing marginal wins.
Here’s how elite SEOs stand out:
✅ Automate dashboarding.
✅ Analyze cross-channel behavior.
✅ Layer data from Amazon, TikTok, Instagram, and AI search to map real journeys.
✅ Get closer to the audience than anyone else.
✅ Optimize the entire customer journey, not just one slice of it.
Your value isn’t a report or audit (a lot of tools can do that).
It’s your insight. It's your experience. It's your strategy. And, most importantly, it's your ability to move and communicate business KPIs.
It’s easy to get tunnel vision when you're deep in SEO. But I always make time to pause and ask: How well do my team's efforts connect to the core business goals?
#SEO
#DemandGeneration
#MarketingOps
#DataDrivenMarketing
#AudienceStrategy
#MarketingLeadership
#Brainlabs
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
For all the mature brands out there, I have a hard truth: You might not like what your topical authority looks like.
➡️ Maybe you’re still ranking for an outdated product line.
➡️ Maybe Google sees you as an expert in something you pivoted away from.
➡️ Maybe you’re getting the wrong traffic.
This is all hurting your brand and SEO success, especially for brand safety/alignment in an AI world. Don't leave it to search engines to summarize wrong information...instead, control the inputs!
Fixing that is not easy. But it is absolutely necessary.
My approach:
❌ Ruthlessly remove irrelevant content (even if it’s driving vanity traffic).
🔗 Stop 301-redirecting every page — some content should vanish.
📈 Build new authority methodically with "right to rank" tests:
(Test -> Analyze -> Expand if early signals are strong.)
🤝 Focus on a holistic SEO strategy—including on-site and off-site content strategy.
Generally speaking, topical authority isn't given easily anymore (although, I see some are trying to game AI systems with some success 🙃 ). It's earned through clarity, consistency, and work on your website and off your website.
#SEO
#BrandStrategy
#DigitalBranding
#ContentStrategy
#AudienceAlignment
#Brianlabs
For all the mature brands out there, I have a hard truth: You might not like what your topical authority looks like.
➡️ Maybe you’re still ranking for an outdated product line.
➡️ Maybe Google sees you as an expert in something you pivoted away from.
➡️ Maybe you’re getting the wrong traffic.
This is all hurting your brand and SEO success, especially for brand safety/alignment in an AI world. Don't leave it to search engines to summarize wrong information...instead, control the inputs!
Fixing that is not easy. But it is absolutely necessary.
My approach:
❌ Ruthlessly remove irrelevant content (even if it’s driving vanity traffic).
🔗 Stop 301-redirecting every page — some content should vanish.
📈 Build new authority methodically with "right to rank" tests:
(Test -> Analyze -> Expand if early signals are strong.)
🤝 Focus on a holistic SEO strategy—including on-site and off-site content strategy.
Generally speaking, topical authority isn't given easily anymore (although, I see some are trying to game AI systems with some success 🙃 ). It's earned through clarity, consistency, and work on your website and off your website.
#SEO
#BrandStrategy
#DigitalBranding
#ContentStrategy
#AudienceAlignment
#Brianlabs
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
We’re in the middle of click detox.
AI-powered search and social platforms are doing everything they can to keep users on-platform. Fewer clicks. Less traffic. More gatekeeping.
So what’s the antidote?
✨ A brand-forward, omnichannel strategy paired with unbeatable UX. ✨
What that really means:
1. More organic content distributed across the platforms your audience spends time on.
2. More distinct brand voice in every piece of content.
3. More multimedia personality to drive shareability and connection.
4. More UX research and CRO testing to turn attention into loyalty.
This shift isn’t new, however. It’s just louder. The best brands have been using this strategy for years.
And the playbook is still rooted in timeless marketing principles:
🎯 Know your audience
👀 Earn their attention
🧱 Have something worth buying
⏳ Don’t waste their time
Let the platforms hoard clicks—it’s a better experience for the vast majority of searches anyway. We’ll build loyalty and brand trust.
#seo
#marketing
#digital
We’re in the middle of click detox.
AI-powered search and social platforms are doing everything they can to keep users on-platform. Fewer clicks. Less traffic. More gatekeeping.
So what’s the antidote?
✨ A brand-forward, omnichannel strategy paired with unbeatable UX. ✨
What that really means:
1. More organic content distributed across the platforms your audience spends time on.
2. More distinct brand voice in every piece of content.
3. More multimedia personality to drive shareability and connection.
4. More UX research and CRO testing to turn attention into loyalty.
This shift isn’t new, however. It’s just louder. The best brands have been using this strategy for years.
And the playbook is still rooted in timeless marketing principles:
🎯 Know your audience
👀 Earn their attention
🧱 Have something worth buying
⏳ Don’t waste their time
Let the platforms hoard clicks—it’s a better experience for the vast majority of searches anyway. We’ll build loyalty and brand trust.
#seo
#marketing
#digital
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Here is my unsolicited public
#FeedbackFriday about product / operation opportunities for common companies.
Spotify should have a mode to turn on/off Christmas / seasonal music from your shuffle.
Jiffy Lube should stop overcharging to change a cabin filter and instead teach people how to do the 2-minute task.
Costco should upgrade their online order & pick up process. Better yet, if they have door checkers, why not have app scan/checkout so I can avoid the lines?
IKEA should have more obvious restrooms throughout the showroom.
What else would you add to this list?
Here is my unsolicited public
#FeedbackFriday about product / operation opportunities for common companies.
Spotify should have a mode to turn on/off Christmas / seasonal music from your shuffle.
Jiffy Lube should stop overcharging to change a cabin filter and instead teach people how to do the 2-minute task.
Costco should upgrade their online order & pick up process. Better yet, if they have door checkers, why not have app scan/checkout so I can avoid the lines?
IKEA should have more obvious restrooms throughout the showroom.
What else would you add to this list?
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
On the Hero Conf stage last year, I said, "Google has a runway longer than any other search company out there, giving it time to maintain its competitive position." Eli Schwartz summarized how and why Google's strategic moat, integrated approach, and inertia will allow it to maintain a primary position in consumer search.
That said, we do see Google's market share declining to Bing, ChatGPT, TikTok, and more, as more people turn to specific platforms for specific searches—ultimately from increasing screen time.
I've linked the article in the comments, but my favorite quotes include:
⛓️💥 "Leaving Google doesn't just mean changing a default setting. It means untangling a decade of your digital life from a seamlessly integrated system. It means actively boycotting the dozens of products everyone around you uses. This ecosystem creates a tough gravitational pull that ensures user retention even if a competitor momentarily offers a marginally better feature in one particular category."
📍 "New AI answer engines are impressive but often operate as a conversational layer over a less sophisticated and much less robust search index. Google, by contrast, is integrating its generative AI directly with its core search index. This index is a library of the web that has been crawled, indexed, and improved for over two decades. Integrating a mature index with their proprietary AI layer is a technical advantage that will be difficult to replicate."
💔 "For a competitor, this means they not only have to build a better product but also find a way to break both a user's habit and Google’s lucrative hold on the primary distribution channels."
🧒 / 👴 "Google’s enduring dominance isn't magic: it's a strategic fortress with moats, secret backdoors, and most importantly, loyalty from its user base.
While search will fragment into more devices and mediums, most will still be powered by Google search. SEO will always exist as long as users are searching, but its practices will change."
#seo
#digitalmarketing
#aisearch
#ai
On the Hero Conf stage last year, I said, "Google has a runway longer than any other search company out there, giving it time to maintain its competitive position." Eli Schwartz summarized how and why Google's strategic moat, integrated approach, and inertia will allow it to maintain a primary position in consumer search.
That said, we do see Google's market share declining to Bing, ChatGPT, TikTok, and more, as more people turn to specific platforms for specific searches—ultimately from increasing screen time.
I've linked the article in the comments, but my favorite quotes include:
⛓️💥 "Leaving Google doesn't just mean changing a default setting. It means untangling a decade of your digital life from a seamlessly integrated system. It means actively boycotting the dozens of products everyone around you uses. This ecosystem creates a tough gravitational pull that ensures user retention even if a competitor momentarily offers a marginally better feature in one particular category."
📍 "New AI answer engines are impressive but often operate as a conversational layer over a less sophisticated and much less robust search index. Google, by contrast, is integrating its generative AI directly with its core search index. This index is a library of the web that has been crawled, indexed, and improved for over two decades. Integrating a mature index with their proprietary AI layer is a technical advantage that will be difficult to replicate."
💔 "For a competitor, this means they not only have to build a better product but also find a way to break both a user's habit and Google’s lucrative hold on the primary distribution channels."
🧒 / 👴 "Google’s enduring dominance isn't magic: it's a strategic fortress with moats, secret backdoors, and most importantly, loyalty from its user base.
While search will fragment into more devices and mediums, most will still be powered by Google search. SEO will always exist as long as users are searching, but its practices will change."
#seo
#digitalmarketing
#aisearch
#ai
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Your org doesn’t need another SEO. It needs a maestro.
Most SEO leaders think in pages or keywords.
The best ones think in systems.
My advice for orchestrating high-impact SEO work:
🎯 Build a strategic flywheel that yields organizational advocacy.
🔁 Discover → Align → Execute → Measure → Repeat.
📖 Create an SEO Partnership Playbook that outlives reorgs and turnover.
Because when SEO becomes a shared language across dev, content, PR, and product, it becomes one of the most influential marketing channels.
Want to de-risk your team (or maybe even your role)?
Don’t just build deliverables.
Build advocates.
This was an entire section of my presentation at
#brightonSEO. The SOAR framework is your way to lead your role and team in an AI world. Watch the video below. 👇
#SEO
#Leadership
#CrossFunctionalStrategy
#MarketingPlaybooks
#GrowthOps
Your org doesn’t need another SEO. It needs a maestro.
Most SEO leaders think in pages or keywords.
The best ones think in systems.
My advice for orchestrating high-impact SEO work:
🎯 Build a strategic flywheel that yields organizational advocacy.
🔁 Discover → Align → Execute → Measure → Repeat.
📖 Create an SEO Partnership Playbook that outlives reorgs and turnover.
Because when SEO becomes a shared language across dev, content, PR, and product, it becomes one of the most influential marketing channels.
Want to de-risk your team (or maybe even your role)?
Don’t just build deliverables.
Build advocates.
This was an entire section of my presentation at
#brightonSEO. The SOAR framework is your way to lead your role and team in an AI world. Watch the video below. 👇
#SEO
#Leadership
#CrossFunctionalStrategy
#MarketingPlaybooks
#GrowthOps
Daniel Gilbert
Global CEO at Brainlabs
Our industry is filled with distractions—buzzwords, trends, and endless debates that don’t answer the real questions:
1. How do we move the work forward?
2. How do we create real impact for businesses?
3. How do we grow people’s careers?
Somewhere along the way, work became about being everything at once. But at Brainlabs, we keep it simple: Deliver great work. Grow great people.
And this year? I think the industry is shifting back to that focus. Less noise. More impact.
#Brainlabs
#Marketing
#HighPerformance
#Leadership
Our industry is filled with distractions—buzzwords, trends, and endless debates that don’t answer the real questions:
1. How do we move the work forward?
2. How do we create real impact for businesses?
3. How do we grow people’s careers?
Somewhere along the way, work became about being everything at once. But at Brainlabs, we keep it simple: Deliver great work. Grow great people.
And this year? I think the industry is shifting back to that focus. Less noise. More impact.
#Brainlabs
#Marketing
#HighPerformance
#Leadership
Brainlabs
44,569 followers
As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀
In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮
Download the report here: lnkd.in/euEnWvkD
#gaming
#digitalmarketing
#influencermarketing
As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀
In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮
Download the report here: lnkd.in/euEnWvkD
#gaming
#digitalmarketing
#influencermarketing
Caitlyn MacAllister
Director of Strategy & Operations, Global Sales & Membership at The Leading Hotels of the World
Throughout my career, mentorship has been a game-changer. Having the right guidance, along with the right tools and resources, at pivotal moments has helped me navigate challenges, seize opportunities, and grow in ways I couldn’t have imagined on my own.
I have been a mentor with Step-Up for eight years and it's been one of the most fulfilling aspects of my adult life. The students and young professionals that I have worked with never failed to inspire me through their ambition, talent and tenacity. Organizations that help give talented young women every chance to capitalize on their potential, are more important than ever. Personally, with having a girl of my own imminently, modeling the example of "pull as you climb" has taken on new meaning.
With that, I’m excited to share that I’m joining the Eastern Regional Board for Step Up, the mentorship nonprofit that guides girls (and those who identify with girlhood) on their path to success. With structured mentorship programs, focused support, and inspiring connections, Step Up has established a multi-generational community that shares the resources and relationships needed for individual and collective success. Learn more at suwn.org and let me know if you can join me in support of our next generation of leaders.
Step Up
Throughout my career, mentorship has been a game-changer. Having the right guidance, along with the right tools and resources, at pivotal moments has helped me navigate challenges, seize opportunities, and grow in ways I couldn’t have imagined on my own.
I have been a mentor with Step-Up for eight years and it's been one of the most fulfilling aspects of my adult life. The students and young professionals that I have worked with never failed to inspire me through their ambition, talent and tenacity. Organizations that help give talented young women every chance to capitalize on their potential, are more important than ever. Personally, with having a girl of my own imminently, modeling the example of "pull as you climb" has taken on new meaning.
With that, I’m excited to share that I’m joining the Eastern Regional Board for Step Up, the mentorship nonprofit that guides girls (and those who identify with girlhood) on their path to success. With structured mentorship programs, focused support, and inspiring connections, Step Up has established a multi-generational community that shares the resources and relationships needed for individual and collective success. Learn more at suwn.org and let me know if you can join me in support of our next generation of leaders.
Step Up
Google Marketing Platform
343,003 followers
Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program!
Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧
A pairing that just makes sense, as if it were written into an Emily in Paris script.
It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads.
#NetflixDV360
#NetflixAdEMEA
Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program!
Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧
A pairing that just makes sense, as if it were written into an Emily in Paris script.
It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads.
#NetflixDV360
#NetflixAdEMEA
Dina Baker, SCMP
Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.
Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about
#WhatILearnedThisWeek.
#creativity
#leadership
#marketing
#fractionalcmo
#fractionalexecutive Chief Outsiders
Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about
#WhatILearnedThisWeek.
#creativity
#leadership
#marketing
#fractionalcmo
#fractionalexecutive Chief Outsiders
Think with Google
919,717 followers
We’re incredibly grateful to all the amazing guests who joined us — and host Neil Perkin — on the Think with Google Firestarters podcast in 2024. 🔥🎙️
From turning uncertainty into a superpower to how to bring joy to the workplace, your insights, expertise, and inspiring stories have sparked countless conversations and fueled the curiosity of the Think with Google team and our podcast listeners. 🙌
A special thank you to Jason Oke, Sophie Lewis, Gen Kobayashi, Ann Handley, Sam Conniff, James Whatley, Vikki Ross, Phil Adams, Tanya (Bagchi) Evans, Robin Bonn, Kris Tait, Sue Unerman, and Kathryn Jacob OBE.
Missed any of these incredible episodes? Don’t worry!
Catch up on all the conversations and subscribe to the Firestarters Podcast to help you thrive in 2025.
YouTube playlist 👉 goo.gle/3BAREuG
Spotify 👉 goo.gle/41NQTct
Apple Music 👉 goo.gle/41DhOHK
#ThinkwithGoogle
#Podcast
#MarketingInspiration
We’re incredibly grateful to all the amazing guests who joined us — and host Neil Perkin — on the Think with Google Firestarters podcast in 2024. 🔥🎙️
From turning uncertainty into a superpower to how to bring joy to the workplace, your insights, expertise, and inspiring stories have sparked countless conversations and fueled the curiosity of the Think with Google team and our podcast listeners. 🙌
A special thank you to Jason Oke, Sophie Lewis, Gen Kobayashi, Ann Handley, Sam Conniff, James Whatley, Vikki Ross, Phil Adams, Tanya (Bagchi) Evans, Robin Bonn, Kris Tait, Sue Unerman, and Kathryn Jacob OBE.
Missed any of these incredible episodes? Don’t worry!
Catch up on all the conversations and subscribe to the Firestarters Podcast to help you thrive in 2025.
YouTube playlist 👉 goo.gle/3BAREuG
Spotify 👉 goo.gle/41NQTct
Apple Music 👉 goo.gle/41DhOHK
#ThinkwithGoogle
#Podcast
#MarketingInspiration
Noah Learner
Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines | MozCon, brightonSEO, & SearchLove Speaker | Count Advocate
After talking with Nick LeRoy have some great news. Nick LeRoy, Tyson Stockton and I will be hosting an event I’m calling The Hunt - Jobseeker’s Open Mic on February 20th from 12-1PM CST. It's to give our SEO Community members who are looking for work a platform to do a 3-5 minute elevator pitch to get noticed.
The event will be recorded so we can chop it up after the fact for each person to have their own clip.
If you are involved in hiring for SEO Roles and want to help out as a co-host DM me directly.
It's important to mention that the focus of this event is to help folks who are **currently unemployed** in their hunt for whatever’s next.
If you want a spot to do the Open Mic, you've got to join the community first!!!
Please share this post with your network to help us amplify impact!
After talking with Nick LeRoy have some great news. Nick LeRoy, Tyson Stockton and I will be hosting an event I’m calling The Hunt - Jobseeker’s Open Mic on February 20th from 12-1PM CST. It's to give our SEO Community members who are looking for work a platform to do a 3-5 minute elevator pitch to get noticed.
The event will be recorded so we can chop it up after the fact for each person to have their own clip.
If you are involved in hiring for SEO Roles and want to help out as a co-host DM me directly.
It's important to mention that the focus of this event is to help folks who are **currently unemployed** in their hunt for whatever’s next.
If you want a spot to do the Open Mic, you've got to join the community first!!!
Please share this post with your network to help us amplify impact!
Brainlabs
44,569 followers
Welcome back to your monthly dose of
#Brainwaves 🧠 🌊 Influencer Insights!
Our December edition looks into:
🔥 What decentralised social media means for audience engagement.
🧠 Why TikTok's new generative AI tool could pose a risk for influencer marketing.
🤳 What YouTube's Hype option means for emerging creators.
⚽ How the UK launch of Baller League is pushing influencer boundaries.
📈 How to tap into nostalgia and ignite the Y2K trend with influencers.
🎮 What brands can learn from the gaming industry boom.
Interested in learning more? Subscribe to our newsletter today!
#Newsletter
#SocialMediaTips
#IndustryInsights
#Gaming
#TikTok
#AI
#YouTube
#BallerLeague
#Y2K
#Trends
#SocialMedia
#InfluencerMarketing
Welcome back to your monthly dose of
#Brainwaves 🧠 🌊 Influencer Insights!
Our December edition looks into:
🔥 What decentralised social media means for audience engagement.
🧠 Why TikTok's new generative AI tool could pose a risk for influencer marketing.
🤳 What YouTube's Hype option means for emerging creators.
⚽ How the UK launch of Baller League is pushing influencer boundaries.
📈 How to tap into nostalgia and ignite the Y2K trend with influencers.
🎮 What brands can learn from the gaming industry boom.
Interested in learning more? Subscribe to our newsletter today!
#Newsletter
#SocialMediaTips
#IndustryInsights
#Gaming
#TikTok
#AI
#YouTube
#BallerLeague
#Y2K
#Trends
#SocialMedia
#InfluencerMarketing
Brainlabs
44,569 followers
This week, our very own Sue Unerman joined the Harvard Business Review podcast to discuss the importance of innovative thinking in the age of AI. 👏
Listen here 👇
This week, our very own Sue Unerman joined the Harvard Business Review podcast to discuss the importance of innovative thinking in the age of AI. 👏
Listen here 👇
Brainlabs
44,569 followers
Our Global VP of Product, Ofir Halfon, spoke with Digiday about our proprietary Bytesights Booster technology, which leverages the Meta Partnership Ads API to optimise influencer campaigns in real time.
As Ofir put it: “Bytesights Booster applies Brainlabs’ gold-standard media principles to the influencer industry, bringing our High-Performance promise to one of the fastest-growing components of advertisers’ marketing mix. By integrating real-time data and cutting-edge technology, we’re able to maximise campaign effectiveness, deliver exceptional ROI, and stretch clients’ budgets further.”
🗞 Read the full article here: lnkd.in/ezf_a_B9
Our Global VP of Product, Ofir Halfon, spoke with Digiday about our proprietary Bytesights Booster technology, which leverages the Meta Partnership Ads API to optimise influencer campaigns in real time.
As Ofir put it: “Bytesights Booster applies Brainlabs’ gold-standard media principles to the influencer industry, bringing our High-Performance promise to one of the fastest-growing components of advertisers’ marketing mix. By integrating real-time data and cutting-edge technology, we’re able to maximise campaign effectiveness, deliver exceptional ROI, and stretch clients’ budgets further.”
🗞 Read the full article here: lnkd.in/ezf_a_B9
Cameron Bryant
Sparro & Jack Nimble : Australia's Most Impactful Agency
Google's Meridian MMM model has launched to the public after the private testing.
Wondering if it's for you and who it might suit? Well..
👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box.
👎 Worried about your data being used for competitors models?!
🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data.
📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model.
🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started!
There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!
Google's Meridian MMM model has launched to the public after the private testing.
Wondering if it's for you and who it might suit? Well..
👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box.
👎 Worried about your data being used for competitors models?!
🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data.
📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model.
🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started!
There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!
Pallav Agrawal
Sr. Client Director at Brainlabs
I'm
#hiring! Brainlabs is looking for a talented professional to lead the Paid Social strategy for one of the largest retailers in Canada. If you're interested or know someone who might be a great fit, please reach out—I’d love to connect!
I'm
#hiring! Brainlabs is looking for a talented professional to lead the Paid Social strategy for one of the largest retailers in Canada. If you're interested or know someone who might be a great fit, please reach out—I’d love to connect!
Dariusz Kuchta
Agency Head at Performance Group, Client Growth & Partnership. MBA Candidate at Kozminski University
2 days of inspiration and knowledge exchange in London with Everywhere Network - TOP independent agencies in Europe. Our strength and impact are growing! Performance Group
Thanks Arjan ter Huurne Henry Bennett Martine Krop Juraj Sasko Iwan Caouren Anders Bjerre Marcel Becker David Drake af Hagelsrum James Glick Mārtiņš Kažemaks Frank Dalhuisen Sebastian Bergendorf Ofir Halfon Adam Hendele Anna Bula Andrea Misso Gaspare Riccobene
2 days of inspiration and knowledge exchange in London with Everywhere Network - TOP independent agencies in Europe. Our strength and impact are growing! Performance Group
Thanks Arjan ter Huurne Henry Bennett Martine Krop Juraj Sasko Iwan Caouren Anders Bjerre Marcel Becker David Drake af Hagelsrum James Glick Mārtiņš Kažemaks Frank Dalhuisen Sebastian Bergendorf Ofir Halfon Adam Hendele Anna Bula Andrea Misso Gaspare Riccobene
Brainlabs
44,569 followers
Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆
This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.
Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”
A huge congratulations to all other winners and finalists on their entries!
👉 Read more about the win here: lnkd.in/g42gaQQu
#AgencyExcellenceAwards
#GooglePartnerSummit
Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆
This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.
Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”
A huge congratulations to all other winners and finalists on their entries!
👉 Read more about the win here: lnkd.in/g42gaQQu
#AgencyExcellenceAwards
#GooglePartnerSummit
Brainlabs
44,569 followers
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future 🤳
A new battle is emerging in the world of digital: artificial intelligence versus human authenticity.
It’s the term on everyone's lips, but will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?
In our latest report, Tom Sweeney and Will Akhurst dive into the heart of this debate, exploring how AI is reshaping influencer marketing and how brands can utilize whole-brain thinking, seamlessly blending brand data-driven insights and creative innovation.
Get your copy here to discover who came out on top: AI or human creativity ⤵
lnkd.in/e8wWdmic
#AIMarketing
#InfluencerMarketing
#FutureOfMarketing
#CreativityVsAI
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future 🤳
A new battle is emerging in the world of digital: artificial intelligence versus human authenticity.
It’s the term on everyone's lips, but will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?
In our latest report, Tom Sweeney and Will Akhurst dive into the heart of this debate, exploring how AI is reshaping influencer marketing and how brands can utilize whole-brain thinking, seamlessly blending brand data-driven insights and creative innovation.
Get your copy here to discover who came out on top: AI or human creativity ⤵
lnkd.in/e8wWdmic
#AIMarketing
#InfluencerMarketing
#FutureOfMarketing
#CreativityVsAI
Gerry Kelly
CEO at OptusApp
Great that Housing Executive Magazine are also picking up on Calico Homes' fantastic achievement. Tenant registration rate is now over 60% in 10 days... 👏 👏 Calico Homes and OptusApp -- a great combination. Read the details in the link below.
Great that Housing Executive Magazine are also picking up on Calico Homes' fantastic achievement. Tenant registration rate is now over 60% in 10 days... 👏 👏 Calico Homes and OptusApp -- a great combination. Read the details in the link below.
Daniel Gilbert
Global CEO at Brainlabs
UNBELIEVABLY PROUD!!!! Congrats to my dear friend and partner Stephen Allan OBE. I have the privilege of working with this special man every day. What a chance to celebrate him with an OBE!!!
UNBELIEVABLY PROUD!!!! Congrats to my dear friend and partner Stephen Allan OBE. I have the privilege of working with this special man every day. What a chance to celebrate him with an OBE!!!
Daniel Gilbert
Global CEO at Brainlabs
In a year where the marketing industry faced minimal growth and tightening margins, some agencies found ways to accelerate.
Moore Kingston Smith’s 2024 report paints a tough picture the year prior:
👉 Industry growth slowed to 3.2%
👉 Agencies dealt with shrinking client demand and rising costs
👉 Some agencies saw income fall by over 20%
But not everyone was stuck in survival mode…
Brainlabs led the charge with an impressive 75% income growth, driven by strategic acquisitions and expansion into new markets. Compare that to the top quartile’s 36.1% growth, and it’s clear Brainlabs didn’t just keep up—we set the pace.
We owe this result to an incredible team that stayed focused and to our clients who trusted us to deliver through uncertain times.
If there’s one thing I’ve learned over the years, it’s that with the right people, focus, and determination, growth isn’t just possible—it’s within reach, even when the odds are stacked against you.
How do you see the agency landscape evolving in 2025? Will we see more consolidation, or will innovation take the lead?
#Marketing
#BusinessGrowth
#AgencyTrends
#DigitalMarketing
#Leadership
In a year where the marketing industry faced minimal growth and tightening margins, some agencies found ways to accelerate.
Moore Kingston Smith’s 2024 report paints a tough picture the year prior:
👉 Industry growth slowed to 3.2%
👉 Agencies dealt with shrinking client demand and rising costs
👉 Some agencies saw income fall by over 20%
But not everyone was stuck in survival mode…
Brainlabs led the charge with an impressive 75% income growth, driven by strategic acquisitions and expansion into new markets. Compare that to the top quartile’s 36.1% growth, and it’s clear Brainlabs didn’t just keep up—we set the pace.
We owe this result to an incredible team that stayed focused and to our clients who trusted us to deliver through uncertain times.
If there’s one thing I’ve learned over the years, it’s that with the right people, focus, and determination, growth isn’t just possible—it’s within reach, even when the odds are stacked against you.
How do you see the agency landscape evolving in 2025? Will we see more consolidation, or will innovation take the lead?
#Marketing
#BusinessGrowth
#AgencyTrends
#DigitalMarketing
#Leadership
Pawel Sieradzki
Global IT Director at Brainlabs
Exciting Opportunity for a Junior IT Support Specialist!
We're looking for a passionate and talented IT Support Specialist to join our growing team in London.
In this role, you'll be at the forefront of ensuring our employees have the technology they need to be successful.
Here's what makes this role unique:
Impactful Work: Directly impact employee productivity and success.
Continuous Growth: Learn the latest technologies and develop skills in cloud, cybersecurity, and automation.
Strong Teamwork: Collaborate with a supportive team and colleagues across departments.
Make a Difference: Contribute to a positive and efficient work environment.
Advancement Opportunities: Grow your skills and advance your IT career.
Ready to make a real impact? Apply now!
lnkd.in/dEYfHfcz
#ITSupportSpecialist
#ITJobs
#Technology
#CareerOpportunity
#Teamwork
#Growth
Exciting Opportunity for a Junior IT Support Specialist!
We're looking for a passionate and talented IT Support Specialist to join our growing team in London.
In this role, you'll be at the forefront of ensuring our employees have the technology they need to be successful.
Here's what makes this role unique:
Impactful Work: Directly impact employee productivity and success.
Continuous Growth: Learn the latest technologies and develop skills in cloud, cybersecurity, and automation.
Strong Teamwork: Collaborate with a supportive team and colleagues across departments.
Make a Difference: Contribute to a positive and efficient work environment.
Advancement Opportunities: Grow your skills and advance your IT career.
Ready to make a real impact? Apply now!
lnkd.in/dEYfHfcz
#ITSupportSpecialist
#ITJobs
#Technology
#CareerOpportunity
#Teamwork
#Growth
Brainlabs
44,569 followers
We’re excited to have been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification! 🚀 🚀 🚀
This huge milestone showcases our commitment to pushing the boundaries of experimentation and driving high-performance results for our clients. Thanks to our strong partnership with Google, we’re now equipped with the latest tools and methodologies to deliver advanced insights and smarter strategies - helping our clients get more from their campaigns.
Shoutout to our amazing team for their dedication to raising the bar and constantly evolving the way we work! 👏
Learn more about what this certification means for our clients here: lnkd.in/ehYVg_aG
We’re excited to have been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification! 🚀 🚀 🚀
This huge milestone showcases our commitment to pushing the boundaries of experimentation and driving high-performance results for our clients. Thanks to our strong partnership with Google, we’re now equipped with the latest tools and methodologies to deliver advanced insights and smarter strategies - helping our clients get more from their campaigns.
Shoutout to our amazing team for their dedication to raising the bar and constantly evolving the way we work! 👏
Learn more about what this certification means for our clients here: lnkd.in/ehYVg_aG
Brainlabs
44,569 followers
Marketing in 2025 isn’t just about reaching humans—it’s about influencing algorithms.
AI-driven algorithms are shaping who sees your ads, what content gets amplified, and how customers engage. If you’re not adapting, you’re falling behind.
Join top experts from LinkedIn, Brainlabs, and leading brands as we break down the marketing trends your CEO will actually care about in 2025.
🔥 Why you can’t afford to miss this:
✅ How to market to both humans & algorithms for maximum impact
✅ Smart budget allocation in an AI-first world
✅ B2B & B2C strategies that actually work
✅ Proven insights—no fluff, just real strategies
This isn’t your typical marketing trends event. It’s a blueprint for staying ahead in 2025.
🔗 RSVP link in the comments. Drop a 🚀 if you’re in!
#MarketingTrends
#AI
#DigitalMarketing
#Brainlabs
#B2BMarketing
Marketing in 2025 isn’t just about reaching humans—it’s about influencing algorithms.
AI-driven algorithms are shaping who sees your ads, what content gets amplified, and how customers engage. If you’re not adapting, you’re falling behind.
Join top experts from LinkedIn, Brainlabs, and leading brands as we break down the marketing trends your CEO will actually care about in 2025.
🔥 Why you can’t afford to miss this:
✅ How to market to both humans & algorithms for maximum impact
✅ Smart budget allocation in an AI-first world
✅ B2B & B2C strategies that actually work
✅ Proven insights—no fluff, just real strategies
This isn’t your typical marketing trends event. It’s a blueprint for staying ahead in 2025.
🔗 RSVP link in the comments. Drop a 🚀 if you’re in!
#MarketingTrends
#AI
#DigitalMarketing
#Brainlabs
#B2BMarketing
Brainlabs
44,569 followers
🚨 B2B marketers—this is your reminder! 🚨
The future of B2B influencer marketing isn’t about likes or reach. It’s about real influence—understanding when and where decision-makers are ready to act.
At Brainlabs, we’re breaking the old playbook and showing you what actually works.
Join us TOMORROW for a power-packed session with WFA, where we’ll cover:
🔥 How to decode buyer intent through digital signals
🔥 The generational shift changing B2B decision-making
🔥 The most effective influencer strategies today
🔥 How to measure success beyond vanity metrics
🔗 Registration link in the comments! Don’t miss out—this session will change the way you think about B2B marketing.
Drop a ✅ in the comments if you’re attending!
#B2BMarketing
#InfluencerMarketing
#MarketingStrategy
#Brainlabs
🚨 B2B marketers—this is your reminder! 🚨
The future of B2B influencer marketing isn’t about likes or reach. It’s about real influence—understanding when and where decision-makers are ready to act.
At Brainlabs, we’re breaking the old playbook and showing you what actually works.
Join us TOMORROW for a power-packed session with WFA, where we’ll cover:
🔥 How to decode buyer intent through digital signals
🔥 The generational shift changing B2B decision-making
🔥 The most effective influencer strategies today
🔥 How to measure success beyond vanity metrics
🔗 Registration link in the comments! Don’t miss out—this session will change the way you think about B2B marketing.
Drop a ✅ in the comments if you’re attending!
#B2BMarketing
#InfluencerMarketing
#MarketingStrategy
#Brainlabs
Miranda Busick
Talent Acquisition Lead @ Brainlabs | Recruiting, Talent Strategy, Building Relationships
Do you have Metasearch experience and have worked on hotel clients? If so, let's chat! :)
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🧠 Brainlabs Hiring Alert for SEO & Content Roles 🧠
Our team is growing (again)! I am hiring an Associate Director, Content Strategy, and a Senior Manager, SEO.
Enterprise experience is required, working with companies with over $5B in annual revenue. You *must* be based in the USA—no exceptions.
What makes Brainlabs different?
📈 We drive high-performance results
👩💻 We have a tech-forward approach that automates the tedious stuff
💙 We know smart people are the core of our offering, and we treat them right
Join over 80 SEO & CRO experts supporting North America alone to deliver strategies for the biggest brands in the world.
See all our current openings in the link below 👇
#hiring
#seo
🧠 Brainlabs Hiring Alert for SEO & Content Roles 🧠
Our team is growing (again)! I am hiring an Associate Director, Content Strategy, and a Senior Manager, SEO.
Enterprise experience is required, working with companies with over $5B in annual revenue. You *must* be based in the USA—no exceptions.
What makes Brainlabs different?
📈 We drive high-performance results
👩💻 We have a tech-forward approach that automates the tedious stuff
💙 We know smart people are the core of our offering, and we treat them right
Join over 80 SEO & CRO experts supporting North America alone to deliver strategies for the biggest brands in the world.
See all our current openings in the link below 👇
#hiring
#seo
Katherine Cook
MP, Strategy & Planning
To all my fellow planners:
A great brand and great team to work with, apply below or share with anyone you think might be interested.
To all my fellow planners:
A great brand and great team to work with, apply below or share with anyone you think might be interested.
Stephen Allan OBE
Executive Chairman at Brainlabs | Chair of Trustees at Rays of Sunshine
Many brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
$7m for each 30-second ad. Is it worth it?
Every Super Bowl, advertisers spend $m’s on their campaigns. Some make history. Others are forgotten by Monday.
The difference? Strategy!
Winning isn’t about spending the most. It’s about owning the moment in a way your audience can’t ignore.
My colleagues Katherine Cook and Hallie Wilson at Brainlabs have broken down past Super Bowl campaigns—and what this year’s Doritos ad gets right. Link to the full article in the comments section 👇
#SuperBowl
#MarketingStrategy
#BrandGrowth
Many brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
$7m for each 30-second ad. Is it worth it?
Every Super Bowl, advertisers spend $m’s on their campaigns. Some make history. Others are forgotten by Monday.
The difference? Strategy!
Winning isn’t about spending the most. It’s about owning the moment in a way your audience can’t ignore.
My colleagues Katherine Cook and Hallie Wilson at Brainlabs have broken down past Super Bowl campaigns—and what this year’s Doritos ad gets right. Link to the full article in the comments section 👇
#SuperBowl
#MarketingStrategy
#BrandGrowth
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
It is essential to integrate high performing players to ensure that every aspect of a brand’s campaign is designed to work together to win.
Because the siloes across disciplines are entirely artificial. In the real world, of course, everything is connected, and interpreting data from one field can supercharge the effectiveness of another.
Latest blog post on the need to integrate for campaigns to succeed
lnkd.in/ehaMYmDZ
It is essential to integrate high performing players to ensure that every aspect of a brand’s campaign is designed to work together to win.
Because the siloes across disciplines are entirely artificial. In the real world, of course, everything is connected, and interpreting data from one field can supercharge the effectiveness of another.
Latest blog post on the need to integrate for campaigns to succeed
lnkd.in/ehaMYmDZ
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
As GenAI becomes more prevalent, the key to success for all of us humans - whether we're senior or just starting out - is to delegate what we can to the robots and dedicate ourselves to breakthrough creativity.
Harvard Business Review feature on our new book gives some top tips for stepchanging success in 2025 lnkd.in/e2pJnqmu
Read our book now to supercharge this lnkd.in/e8ZMKvJm
With Kathryn Jacob OBE
Get in touch at Brainlabs
As GenAI becomes more prevalent, the key to success for all of us humans - whether we're senior or just starting out - is to delegate what we can to the robots and dedicate ourselves to breakthrough creativity.
Harvard Business Review feature on our new book gives some top tips for stepchanging success in 2025 lnkd.in/e2pJnqmu
Read our book now to supercharge this lnkd.in/e8ZMKvJm
With Kathryn Jacob OBE
Get in touch at Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
How do you know when you need radical change and when you should harvest? See our guide to the seasons in A year of creativity lnkd.in/eMMWjFTN
If you're falling behind your competitors and cannot make change stick, it is time to spring forward.
If you need to navigate lean times, some winter reflections might be more tranformative
How do you know when you need radical change and when you should harvest? See our guide to the seasons in A year of creativity lnkd.in/eMMWjFTN
If you're falling behind your competitors and cannot make change stick, it is time to spring forward.
If you need to navigate lean times, some winter reflections might be more tranformative
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Sometimes we need to be reasonable. Sometimes we need to push, and then push further. See our thoughts in A year of creativity
Sometimes we need to be reasonable. Sometimes we need to push, and then push further. See our thoughts in A year of creativity
Helen Clow
Growth Director @ Brainlabs | Influencer
"As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits."
What an opening! Loved hearing Brainlabs Global CSO's thoughts on prioritising creativity in 2025.
Check out the insights for yourself 👇
"As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits."
What an opening! Loved hearing Brainlabs Global CSO's thoughts on prioritising creativity in 2025.
Check out the insights for yourself 👇
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
In an age of GenAI human creativity matters more than ever. How do you jumpstart your own and your team's creativity? Here's Harvard Business Review article about our new book. lnkd.in/e2pJnqmu
Brainlabs Kathryn Jacob OBE Bloomsbury Business
More detail in our book, out now, lnkd.in/e8ZMKvJm
In an age of GenAI human creativity matters more than ever. How do you jumpstart your own and your team's creativity? Here's Harvard Business Review article about our new book. lnkd.in/e2pJnqmu
Brainlabs Kathryn Jacob OBE Bloomsbury Business
More detail in our book, out now, lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thank you Katie, we are inspired by your work too. Kathryn Jacob OBE
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Kathryn Jacob OBE and I talk to Scott LaPierre for Harvard Business Review about our book A Year of Creativity. I suggest that you need to actively break your own algorithm in order to come up with new thinking - what do you think ?
lnkd.in/emQNV49K
lnkd.in/e8ZMKvJm
Kathryn Jacob OBE and I talk to Scott LaPierre for Harvard Business Review about our book A Year of Creativity. I suggest that you need to actively break your own algorithm in order to come up with new thinking - what do you think ?
lnkd.in/emQNV49K
lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
Our team in Buenos Aires is growing and we're looking for great SEO talent to join.....
If you're based in BA and looking to join an awesome team - then we'd love for you to apply
Our team in Buenos Aires is growing and we're looking for great SEO talent to join.....
If you're based in BA and looking to join an awesome team - then we'd love for you to apply
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Great to see clients are finding real value in the connected power of the GMP products!
#gmp
#google
#googlemarketingplatform
Great to see clients are finding real value in the connected power of the GMP products!
#gmp
#google
#googlemarketingplatform
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
To my friends in Singapore....check this out....get along to what's going to be a great event to expand your mind and expand your network!!!
To my friends in Singapore....check this out....get along to what's going to be a great event to expand your mind and expand your network!!!
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Why do we stifle our creative instincts which are so strong as children? See Kathryn Jacob OBE perspective on this, and how overcoming it can step change your career. lnkd.in/emQNV49K
Thanks to Harvard Business Review featuring us talking about our book A year of Creativity
Pearl & Dean Bloomsbury Business
lnkd.in/e8ZMKvJm
Why do we stifle our creative instincts which are so strong as children? See Kathryn Jacob OBE perspective on this, and how overcoming it can step change your career. lnkd.in/emQNV49K
Thanks to Harvard Business Review featuring us talking about our book A year of Creativity
Pearl & Dean Bloomsbury Business
lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
10-15% of bees do not follow the waggle dance. Instead they set off on their own. They are independent of the hive, and play a vital role in finding new and unexplored sources of nectar, which are crucial if and when the established sources are depleted. In addition they help to create increased genetic diversity among the plants that they visit through cross pollination. Overall this behaviour ensures that the hive can efficiently exploit known resources while also discovering new ones. Media independents ensure fresh thinking on growing brands. See my post for more on this lnkd.in/eMuMWCuB
10-15% of bees do not follow the waggle dance. Instead they set off on their own. They are independent of the hive, and play a vital role in finding new and unexplored sources of nectar, which are crucial if and when the established sources are depleted. In addition they help to create increased genetic diversity among the plants that they visit through cross pollination. Overall this behaviour ensures that the hive can efficiently exploit known resources while also discovering new ones. Media independents ensure fresh thinking on growing brands. See my post for more on this lnkd.in/eMuMWCuB
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Veánlo a el crack de David Posada, nuestro CGO LATAM....
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Interested in how to maximise marketing effectiveness? Read about some successful tactics from Brainlabs' experienced team!
Interested in how to maximise marketing effectiveness? Read about some successful tactics from Brainlabs' experienced team!
Helen Clow
Growth Director @ Brainlabs | Influencer
FOLLOW UP. Duolingo you continue to show that rapid response and adaptability drives success with an immediate response to
#tiktokrefugee
✅ Reactive
✅Culturally relevant
✅On Brand
Interested to see who will be next...
FOLLOW UP. Duolingo you continue to show that rapid response and adaptability drives success with an immediate response to
#tiktokrefugee
✅ Reactive
✅Culturally relevant
✅On Brand
Interested to see who will be next...
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
lnkd.in/emQNV49K
Thanks to Harvard Business Review for featuring us Kathryn Jacob OBE and our book A year of Creativity. Bloomsbury Business Clare Grist Taylor
lnkd.in/emQNV49K
Thanks to Harvard Business Review for featuring us Kathryn Jacob OBE and our book A year of Creativity. Bloomsbury Business Clare Grist Taylor
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here's one technique to spark creativity, innovation and inspiration at work: Exaggerate. What is the most outlandish thing you could do? Of course you can roll back and make it practical, but by taking it to the max you might come up with something that can give you a real advantage. For this and more techniques see our article (with Kathryn Jacob OBE) at Harvard Business Review lnkd.in/e2pJnqmu
And for more ideas to supercharge your strategies to win contact Brainlabs
Our new book is out now lnkd.in/e8ZMKvJm
Here's one technique to spark creativity, innovation and inspiration at work: Exaggerate. What is the most outlandish thing you could do? Of course you can roll back and make it practical, but by taking it to the max you might come up with something that can give you a real advantage. For this and more techniques see our article (with Kathryn Jacob OBE) at Harvard Business Review lnkd.in/e2pJnqmu
And for more ideas to supercharge your strategies to win contact Brainlabs
Our new book is out now lnkd.in/e8ZMKvJm
AS
Atul Sharma
Head of Data @ Brainlabs
Fake Influence, Real Data: Why I Don’t Trust Vanity Metrics
I’ve been in marketing data world for a long time and I’ve seen how brands waste marketing budgets on influencers who game the system—buying followers, engagement pods, and inflating their metrics to appear more influential than they really are. The problem? Without real data validation, these vanity metrics deceive brands into believing they’re reaching an engaged audience when, in reality, they’re just paying for bots.
When I evaluate influencer data, I focus on data integrity. A high follower count means nothing if engagement is artificial and conversions are nonexistent. I look at audience authenticity, engagement quality, and whether influencer content actually drives measurable outcomes.
Brands need to shift from trusting surface-level metrics to data-driven influencer validation. That means leveraging fraud detection tools, analyzing audience quality, and demanding transparency in performance reporting. In a world full of fake influence, only real, data-backed impact should dictate marketing spend.
#DataDrivenMarketing
#InfluencerFraud
#MarketingScams
#Data
Fake Influence, Real Data: Why I Don’t Trust Vanity Metrics
I’ve been in marketing data world for a long time and I’ve seen how brands waste marketing budgets on influencers who game the system—buying followers, engagement pods, and inflating their metrics to appear more influential than they really are. The problem? Without real data validation, these vanity metrics deceive brands into believing they’re reaching an engaged audience when, in reality, they’re just paying for bots.
When I evaluate influencer data, I focus on data integrity. A high follower count means nothing if engagement is artificial and conversions are nonexistent. I look at audience authenticity, engagement quality, and whether influencer content actually drives measurable outcomes.
Brands need to shift from trusting surface-level metrics to data-driven influencer validation. That means leveraging fraud detection tools, analyzing audience quality, and demanding transparency in performance reporting. In a world full of fake influence, only real, data-backed impact should dictate marketing spend.
#DataDrivenMarketing
#InfluencerFraud
#MarketingScams
#Data
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here is our guest blog post Mumsnet
Everyone needs creativity at work.
Thanks Sophia Carlton Justine Roberts CBE
lnkd.in/eMFCXTnH
Kathryn Jacob OBE Bloomsbury Business
Here is our guest blog post Mumsnet
Everyone needs creativity at work.
Thanks Sophia Carlton Justine Roberts CBE
lnkd.in/eMFCXTnH
Kathryn Jacob OBE Bloomsbury Business
AS
Atul Sharma
Head of Data @ Brainlabs
In my previous post, I shared my perspective on the importance of using real data vs. synthetic data in training AI models. It sparked some great conversations, so I wanted to take a moment to dive deeper into what sets these two types of data apart.
Real data is exactly what it sounds like—data collected from real-world interactions, behaviors, and systems. It reflects the complexities, patterns, and unpredictability of real life, making it invaluable for creating AI models that are both accurate and resilient.
Synthetic data, on the other hand, is artificially generated. It’s designed to mimic real-world data but is often used to address specific challenges, like filling data gaps, ensuring privacy, or testing edge cases that are rare in real-world datasets.
While synthetic data has its advantages, particularly in controlled scenarios, I firmly believe it works best as a complement to real data—not a replacement. Real data provides the foundation of authenticity and depth, while synthetic data can help refine, supplement, or expand the dataset when needed.
As I mentioned in my previous post, the balance between these two is key. Real-world data grounds AI in reality, while synthetic data can enhance its scope and flexibility. Together, they have the potential to create models that are robust, ethical, and truly impactful.
#ArtificialIntellegence
#Data
#AI
In my previous post, I shared my perspective on the importance of using real data vs. synthetic data in training AI models. It sparked some great conversations, so I wanted to take a moment to dive deeper into what sets these two types of data apart.
Real data is exactly what it sounds like—data collected from real-world interactions, behaviors, and systems. It reflects the complexities, patterns, and unpredictability of real life, making it invaluable for creating AI models that are both accurate and resilient.
Synthetic data, on the other hand, is artificially generated. It’s designed to mimic real-world data but is often used to address specific challenges, like filling data gaps, ensuring privacy, or testing edge cases that are rare in real-world datasets.
While synthetic data has its advantages, particularly in controlled scenarios, I firmly believe it works best as a complement to real data—not a replacement. Real data provides the foundation of authenticity and depth, while synthetic data can help refine, supplement, or expand the dataset when needed.
As I mentioned in my previous post, the balance between these two is key. Real-world data grounds AI in reality, while synthetic data can enhance its scope and flexibility. Together, they have the potential to create models that are robust, ethical, and truly impactful.
#ArtificialIntellegence
#Data
#AI
Helen Clow
Growth Director @ Brainlabs | Influencer
Sharing Sophie Booth's sentiment here - if you want to join a fast growing Influencer team that are looking at how we do more, better and bigger... then check out Brainlabs roles!
Sharing Sophie Booth's sentiment here - if you want to join a fast growing Influencer team that are looking at how we do more, better and bigger... then check out Brainlabs roles!
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Strategic advice should follow two paths on a clients’ business. One is to make sure that the plan makes the most of existing and established sources of growth. To leverage those established rules of growth from Byron Sharp and the beliefs enshrined in Binet and Field’s The long and the short of it. In essence to follow the Binet, Field and Sharp Waggle dance.
But in addition, in a world where media is changing faster than ever, the strategy must also follow an independent path, go beyond the heritage herd practices and also explore new and unexplored sources of growth.
Read more in my recent post on LinkedIn lnkd.in/eMuMWCuB
Strategic advice should follow two paths on a clients’ business. One is to make sure that the plan makes the most of existing and established sources of growth. To leverage those established rules of growth from Byron Sharp and the beliefs enshrined in Binet and Field’s The long and the short of it. In essence to follow the Binet, Field and Sharp Waggle dance.
But in addition, in a world where media is changing faster than ever, the strategy must also follow an independent path, go beyond the heritage herd practices and also explore new and unexplored sources of growth.
Read more in my recent post on LinkedIn lnkd.in/eMuMWCuB
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Transformation has been important to every agency I have worked in. But sometimes you need to slow things down, reflect and review, and be kind. See our thoughts in A year of creativity lnkd.in/eMMWjFTN Kathryn Jacob OBE
Transformation has been important to every agency I have worked in. But sometimes you need to slow things down, reflect and review, and be kind. See our thoughts in A year of creativity lnkd.in/eMMWjFTN Kathryn Jacob OBE
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
Proud to be a Brainlabber. ⚡️🤘🏻🚀
AS
Atul Sharma
Head of Data @ Brainlabs
Why I Believe Data Infrastructure is the Backbone of Growth
I’ve seen too many businesses focus on adding dashboards without investing in a solid data foundation. It’s like building a skyscraper on unstable ground—it might look fine at first, but the moment you try to scale, everything starts to crack.
For me, a well-architected data warehouse isn’t just about storing data; it’s about scalability, reliability, and unlocking insights that drive long-term growth. Here’s why I prioritize it:
✅ Scaling Without Breaking
I’ve learned that as businesses grow, so does their data complexity. A strong data warehouse ensures seamless integration across teams, platforms, and analytics tools, creating a single source of truth instead of fragmented, unreliable data.
✅ Efficiency Fuels Organic Growth
Without a solid data foundation, teams end up firefighting instead of focusing on strategy. I’ve seen firsthand how a well-structured data warehouse streamlines analytics, helping teams make real-time, data-driven decisions that fuel sustainable, organic growth.
✅ Trust in Decision-Making
If data infrastructure is shaky, people lose confidence in the insights. I believe clean, structured, and governed data leads to better predictions, optimized marketing spend, and growth that isn’t dependent on excessive paid investments but rather on smart, data-driven strategies.
I’ve always found that companies chasing quick wins without foundational investments struggle to sustain their success. But those who prioritize data infrastructure and scalable data warehouse strategies set themselves up for exponential, organic growth.
So the next time someone says, “We just need a few dashboards,” I always ask: “Is our data infrastructure built to support what comes next?”
#DataStrategy
#DataWarehouse
#MarketingAnalytics
#Growth
#Scalability
Why I Believe Data Infrastructure is the Backbone of Growth
I’ve seen too many businesses focus on adding dashboards without investing in a solid data foundation. It’s like building a skyscraper on unstable ground—it might look fine at first, but the moment you try to scale, everything starts to crack.
For me, a well-architected data warehouse isn’t just about storing data; it’s about scalability, reliability, and unlocking insights that drive long-term growth. Here’s why I prioritize it:
✅ Scaling Without Breaking
I’ve learned that as businesses grow, so does their data complexity. A strong data warehouse ensures seamless integration across teams, platforms, and analytics tools, creating a single source of truth instead of fragmented, unreliable data.
✅ Efficiency Fuels Organic Growth
Without a solid data foundation, teams end up firefighting instead of focusing on strategy. I’ve seen firsthand how a well-structured data warehouse streamlines analytics, helping teams make real-time, data-driven decisions that fuel sustainable, organic growth.
✅ Trust in Decision-Making
If data infrastructure is shaky, people lose confidence in the insights. I believe clean, structured, and governed data leads to better predictions, optimized marketing spend, and growth that isn’t dependent on excessive paid investments but rather on smart, data-driven strategies.
I’ve always found that companies chasing quick wins without foundational investments struggle to sustain their success. But those who prioritize data infrastructure and scalable data warehouse strategies set themselves up for exponential, organic growth.
So the next time someone says, “We just need a few dashboards,” I always ask: “Is our data infrastructure built to support what comes next?”
#DataStrategy
#DataWarehouse
#MarketingAnalytics
#Growth
#Scalability
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Obrigado pelo seu post e menção Denise Porto Hruby. É um prazer e uma honra fazer parte do IAB BRASIL. Esperamos poder compartilhar muitos momentos interessantes com vocês. Abraço e obrigado.
IAB Brasil Brainlabs Fabio Montenegro Henrique Daniel Rangel
Obrigado pelo seu post e menção Denise Porto Hruby. É um prazer e uma honra fazer parte do IAB BRASIL. Esperamos poder compartilhar muitos momentos interessantes com vocês. Abraço e obrigado.
IAB Brasil Brainlabs Fabio Montenegro Henrique Daniel Rangel
AS
Atul Sharma
Head of Data @ Brainlabs
Marketing That Moves Culture: How Lifebuoy Won Maha Kumbh in India
I’ve always believed that great marketing isn’t just about visibility—it’s about relevance and impact. One of the best examples I’ve seen is Lifebuoy’s campaign at Maha Kumbh, a religious gathering held every 12 years in India, where millions of pilgrims come together for a sacred dip in the Ganges River. It’s the largest human congregation in the world, with over 120 million attendees—a staggering scale for any brand to engage with.
Lifebuoy, a global leader in hygiene and handwashing products, recognized the importance of promoting hand hygiene in such a crowded environment. But instead of relying on traditional ads, they did something brilliant—they stamped “Wash Your Hands with Lifebuoy” onto millions of rotis (flatbreads) served at community kitchens.
Here’s why this campaign stood out to me:
✅ Cultural Relevance – Instead of interrupting, the brand integrated its message into a sacred tradition.
✅ Behavioral Impact – It didn’t just promote a product; it reinforced a life-saving hygiene habit.
✅ Massive Reach – With millions of attendees, this was more than marketing—it was a public health initiative.
Lifebuoy’s approach is a masterclass in purpose-driven marketing—meeting people where they are, respecting cultural practices, and delivering a meaningful message. It’s a reminder that the most effective campaigns don’t just sell; they solve real problems in ways that feel natural and valuable.
#Marketing
#BrandStrategy
#Lifebuoy
#MahaKumbh
#PurposeDrivenMarketing
Marketing That Moves Culture: How Lifebuoy Won Maha Kumbh in India
I’ve always believed that great marketing isn’t just about visibility—it’s about relevance and impact. One of the best examples I’ve seen is Lifebuoy’s campaign at Maha Kumbh, a religious gathering held every 12 years in India, where millions of pilgrims come together for a sacred dip in the Ganges River. It’s the largest human congregation in the world, with over 120 million attendees—a staggering scale for any brand to engage with.
Lifebuoy, a global leader in hygiene and handwashing products, recognized the importance of promoting hand hygiene in such a crowded environment. But instead of relying on traditional ads, they did something brilliant—they stamped “Wash Your Hands with Lifebuoy” onto millions of rotis (flatbreads) served at community kitchens.
Here’s why this campaign stood out to me:
✅ Cultural Relevance – Instead of interrupting, the brand integrated its message into a sacred tradition.
✅ Behavioral Impact – It didn’t just promote a product; it reinforced a life-saving hygiene habit.
✅ Massive Reach – With millions of attendees, this was more than marketing—it was a public health initiative.
Lifebuoy’s approach is a masterclass in purpose-driven marketing—meeting people where they are, respecting cultural practices, and delivering a meaningful message. It’s a reminder that the most effective campaigns don’t just sell; they solve real problems in ways that feel natural and valuable.
#Marketing
#BrandStrategy
#Lifebuoy
#MahaKumbh
#PurposeDrivenMarketing
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Gran POV de nuestro CHIEF GROWTH OFFICER en Brainlabs LATAM.
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
The psychologist and social scientist Jonathan Haidt has stated that human beings are part bee. As well as the established habits we have hung on to from our ape ancestors, of wanting to stand out and be recognised by the alpha in the group, we also have the bee habit of collaborating and doing what is best for the hive.
If you can make your culture more bee than ape you stand a good chance of succeeding in creating a culture of high performance. But it isn't just about being part of an obedient hive. It is crucial to drive innovation and difference. Read more about this in my linkedin blog post lnkd.in/eeciu-zm
The psychologist and social scientist Jonathan Haidt has stated that human beings are part bee. As well as the established habits we have hung on to from our ape ancestors, of wanting to stand out and be recognised by the alpha in the group, we also have the bee habit of collaborating and doing what is best for the hive.
If you can make your culture more bee than ape you stand a good chance of succeeding in creating a culture of high performance. But it isn't just about being part of an obedient hive. It is crucial to drive innovation and difference. Read more about this in my linkedin blog post lnkd.in/eeciu-zm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
At Anthropy25, over 2,000 leaders from a wide range of sectors will come together to discuss the vision for a brighter Britain in 30 years time, and how we might get there. I am excited to play my part in Rebooting Britain.
Join me from 26-28 March at The Eden Project in Cornwall.
Secure your ticket today: lnkd.in/et_kXNtx
Anthropy UK
#Anthropy
#Anthropy25
#RebootBritain
Brainlabs
At Anthropy25, over 2,000 leaders from a wide range of sectors will come together to discuss the vision for a brighter Britain in 30 years time, and how we might get there. I am excited to play my part in Rebooting Britain.
Join me from 26-28 March at The Eden Project in Cornwall.
Secure your ticket today: lnkd.in/et_kXNtx
Anthropy UK
#Anthropy
#Anthropy25
#RebootBritain
Brainlabs
AS
Atul Sharma
Head of Data @ Brainlabs
As someone who has spent years working with data and building AI solutions, I often find myself reflecting on the age-old debate: real data vs. synthetic data in training AI models. While synthetic data has its merits—like filling in gaps or simulating edge cases—there’s no substitute for the depth and authenticity that real data provides.
Real data captures the complexities, nuances, and unpredictability of the real world. These are the elements that make AI models robust, reliable, and genuinely impactful. When we rely solely on synthetic data, we risk oversimplifying reality and missing out on those subtle patterns that drive truly meaningful insights.
That said, I’m not dismissing synthetic data entirely. It has its place in augmenting real-world data, especially when privacy concerns or data scarcity come into play. But in my experience, the strongest AI models are those rooted in real-world data, guided by ethical considerations and enhanced with carefully curated synthetic data when needed.
#ArtificialIntellegence
#Data
#AI Brainlabs
As someone who has spent years working with data and building AI solutions, I often find myself reflecting on the age-old debate: real data vs. synthetic data in training AI models. While synthetic data has its merits—like filling in gaps or simulating edge cases—there’s no substitute for the depth and authenticity that real data provides.
Real data captures the complexities, nuances, and unpredictability of the real world. These are the elements that make AI models robust, reliable, and genuinely impactful. When we rely solely on synthetic data, we risk oversimplifying reality and missing out on those subtle patterns that drive truly meaningful insights.
That said, I’m not dismissing synthetic data entirely. It has its place in augmenting real-world data, especially when privacy concerns or data scarcity come into play. But in my experience, the strongest AI models are those rooted in real-world data, guided by ethical considerations and enhanced with carefully curated synthetic data when needed.
#ArtificialIntellegence
#Data
#AI Brainlabs
Helen Clow
Growth Director @ Brainlabs | Influencer
We love working with talent who are as passionate about our clients as we are! A massive shoutout to Arielle Strangwood & the wider Brainlabs team 😍
We love working with talent who are as passionate about our clients as we are! A massive shoutout to Arielle Strangwood & the wider Brainlabs team 😍
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Mansfield College, Oxford University of Oxford Thanks for featuring our new book in latest magazine Kathryn Jacob OBE Clare Grist Taylor Bloomsbury Business
Mansfield College, Oxford University of Oxford Thanks for featuring our new book in latest magazine Kathryn Jacob OBE Clare Grist Taylor Bloomsbury Business
Agnieszka Kosik
CEO at Brainlabs in Poland
Przyszłość Influencer marketingu: AI vs. Autentyczny Człowiek...
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Always interested in Brian’s perspective. My view is that strategy is crucial for competitive difference.
Brainlabs
Always interested in Brian’s perspective. My view is that strategy is crucial for competitive difference.
Brainlabs
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
A Brainlabs Brasil tá voando! Aos meus contatos no Brasil, solicito a gentileza de compartilharem esta informação. Obrigado!!
Brainlabs Fabio Montenegro Henrique Daniel Rangel
A Brainlabs Brasil tá voando! Aos meus contatos no Brasil, solicito a gentileza de compartilharem esta informação. Obrigado!!
Brainlabs Fabio Montenegro Henrique Daniel Rangel
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Just going to drop this here. 🫳 🎤
lnkd.in/gfiBYr8S
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
I’m honored to be joining this panel to help candidates in the job market improve their personal pitches & storytelling.
Register at the link provided. I hope to see you there!
I’m honored to be joining this panel to help candidates in the job market improve their personal pitches & storytelling.
Register at the link provided. I hope to see you there!
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Over the last two decades there have been more silos in how organisations approach things popping up rather than fewer. Its time to reset and to integrate thinking against one goal - revenue and profit for the brand
Brainlabs
Over the last two decades there have been more silos in how organisations approach things popping up rather than fewer. Its time to reset and to integrate thinking against one goal - revenue and profit for the brand
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Fantastic results from High-Performance team leadership
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
El BIG BOSS, un gran corazón !!Stephen Allan OBE
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Everybody talking about AI agents…
AS
Atul Sharma
Head of Data @ Brainlabs
The Potential TikTok Ban: What It Means for Marketers
The possible TikTok ban in the U.S. isn’t just about one platform—it’s about the shifting landscape of digital marketing and how we adapt. TikTok has fundamentally changed how brands engage with audiences, setting new standards for short-form video, community-driven content, and algorithmic discovery. If it disappears, the impact will be massive.
For marketers, this raises critical questions:
🔹 Where do we reallocate budgets meant for TikTok?
🔹 How do we replicate its unique engagement and organic reach elsewhere?
🔹 What does this mean for first-party data strategies as brands lose a key customer touchpoint?
Platforms like YouTube Shorts, Instagram Reels, and Snapchat Spotlight will likely see a surge in ad dollars and user migration. But the cultural and behavioral shifts TikTok created—authentic storytelling, creator-driven marketing, and micro-trends—won’t simply vanish. Marketers will need to rethink how they drive discovery and engagement in a world without TikTok.
I see this as a reminder that no platform is permanent, and diversification is key. Whether TikTok stays or goes, adaptability will define who wins in the next phase of digital marketing.
The Potential TikTok Ban: What It Means for Marketers
The possible TikTok ban in the U.S. isn’t just about one platform—it’s about the shifting landscape of digital marketing and how we adapt. TikTok has fundamentally changed how brands engage with audiences, setting new standards for short-form video, community-driven content, and algorithmic discovery. If it disappears, the impact will be massive.
For marketers, this raises critical questions:
🔹 Where do we reallocate budgets meant for TikTok?
🔹 How do we replicate its unique engagement and organic reach elsewhere?
🔹 What does this mean for first-party data strategies as brands lose a key customer touchpoint?
Platforms like YouTube Shorts, Instagram Reels, and Snapchat Spotlight will likely see a surge in ad dollars and user migration. But the cultural and behavioral shifts TikTok created—authentic storytelling, creator-driven marketing, and micro-trends—won’t simply vanish. Marketers will need to rethink how they drive discovery and engagement in a world without TikTok.
I see this as a reminder that no platform is permanent, and diversification is key. Whether TikTok stays or goes, adaptability will define who wins in the next phase of digital marketing.
Sean Seamer
Global COO
Come join Gyn and our amazing team in Singapore for this session!
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
A fantastic chance to join a fun and growing company!
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Be more bee, but make sure that you are exploring independent and innovative sources of growth.
Brainlabs
Be more bee, but make sure that you are exploring independent and innovative sources of growth.
Brainlabs
Tom H.
Performance Agency Executive, Growth Consultant, Guest Lecturer
If you're looking for a new opportunity or have been impacted by layoffs, here's a great resource shared by Daniel Paulino!
If you're looking for a new opportunity or have been impacted by layoffs, here's a great resource shared by Daniel Paulino!
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
The opportunities to become a Brainlabber continue.....
Join the team in Buenos Aires as our Global Mobility Manager!
lnkd.in/eDB5E6-n
The opportunities to become a Brainlabber continue.....
Join the team in Buenos Aires as our Global Mobility Manager!
lnkd.in/eDB5E6-n
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Our bee tendencies to collaborate for the group's greater good are important but we should also look beyond the Les Binet, Peter Field and Byron Sharp version of the 'waggle dance' to foster a sense of independence and innovation when it comes to forging media strategies.
Brainlabs
Our bee tendencies to collaborate for the group's greater good are important but we should also look beyond the Les Binet, Peter Field and Byron Sharp version of the 'waggle dance' to foster a sense of independence and innovation when it comes to forging media strategies.
Brainlabs
Helen Clow
Growth Director @ Brainlabs | Influencer
Too many brands are leaving revenue on the table by failing to integrate their media and marketing efforts effectively 😬😬😬
That’s the key takeaway from WARC’s latest report. This morning, I was thrilled to open Campaign UK and see Brainlabs' very own Global Chief Strategy Officer (and marketing guru) Sue Unerman sharing what this really means for brands...
🏆 You have to be unified. Just like in sports, individual talent alone won’t win the tournament, you need cohesion to unlock the best impact.
🚀 Silos are artificial, but are you ready to break them down? Paid, SEO, retail media, influencer marketing; they all inform each other, yet too often, brands keep them separate, blocking success.
📈 Integration is evolving, fast! We’re in a third wave where profitable growth is prioritized over agency dominance, redefining success and creating space to break down barriers.
Want to hear Sue’s take? Check out the link below. 👇
#marketingstrategy
#influencermarketing
#brandgrowth
Too many brands are leaving revenue on the table by failing to integrate their media and marketing efforts effectively 😬😬😬
That’s the key takeaway from WARC’s latest report. This morning, I was thrilled to open Campaign UK and see Brainlabs' very own Global Chief Strategy Officer (and marketing guru) Sue Unerman sharing what this really means for brands...
🏆 You have to be unified. Just like in sports, individual talent alone won’t win the tournament, you need cohesion to unlock the best impact.
🚀 Silos are artificial, but are you ready to break them down? Paid, SEO, retail media, influencer marketing; they all inform each other, yet too often, brands keep them separate, blocking success.
📈 Integration is evolving, fast! We’re in a third wave where profitable growth is prioritized over agency dominance, redefining success and creating space to break down barriers.
Want to hear Sue’s take? Check out the link below. 👇
#marketingstrategy
#influencermarketing
#brandgrowth
Helen Clow
Growth Director @ Brainlabs | Influencer
There is a tug of war in Influencer marketing's future
🤖 Artificial VS Authentic 😍
The evolution of AI will impact influencer marketing, but how far should we be taking this as marketers, and what does it mean for the future?
This is the big question Brainlabs very own Global VP of Influencer Tom Sweeney & Chief Data Officer Will Akhurst look to answer in our newest report.
Together they unpack some of the biggest changes, challenges and opportunities in this evolving landscape, from:
✨ How AI and human ingenuity can work together
📊 The evolution of influencer marketing metrics
🚀 A glimpse into the future with AI-powered tools
To discover how you can blend data-driven insights with authentic storytelling to drive results download the full report 👇👇👇
lnkd.in/eSchx75m
#InfluencerMarketing
#AI
#DigitalStrategy
#Creativity
There is a tug of war in Influencer marketing's future
🤖 Artificial VS Authentic 😍
The evolution of AI will impact influencer marketing, but how far should we be taking this as marketers, and what does it mean for the future?
This is the big question Brainlabs very own Global VP of Influencer Tom Sweeney & Chief Data Officer Will Akhurst look to answer in our newest report.
Together they unpack some of the biggest changes, challenges and opportunities in this evolving landscape, from:
✨ How AI and human ingenuity can work together
📊 The evolution of influencer marketing metrics
🚀 A glimpse into the future with AI-powered tools
To discover how you can blend data-driven insights with authentic storytelling to drive results download the full report 👇👇👇
lnkd.in/eSchx75m
#InfluencerMarketing
#AI
#DigitalStrategy
#Creativity
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
Looking forward to seeing many of you at Creator Economy Live next week.
Helen Clow
Growth Director @ Brainlabs | Influencer
Thank you GIFTA for my Christmas Competition Gift!
Beautifully packaged and wish I could do a grand unboxing - unfortunately while Influencer Marketing is a skill of mine, content creation is not...
Looking forward to seeing what the year has ahead for the team!
Thank you GIFTA for my Christmas Competition Gift!
Beautifully packaged and wish I could do a grand unboxing - unfortunately while Influencer Marketing is a skill of mine, content creation is not...
Looking forward to seeing what the year has ahead for the team!
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🚨 FREE Alert! 🚨
Want a FREE ticket to brightonSEO and Hero Conf San Diego 2025? 🎉
Submit your details by 1/17 12 PM PT for your chance to win!
Having spoken at both of these top-tier conferences, I can confidently say they’re a 10/10 must-attend for staying ahead of the curve. 🚀
🔗 Don’t miss out – enter now (link in comments)!
🚨 FREE Alert! 🚨
Want a FREE ticket to brightonSEO and Hero Conf San Diego 2025? 🎉
Submit your details by 1/17 12 PM PT for your chance to win!
Having spoken at both of these top-tier conferences, I can confidently say they’re a 10/10 must-attend for staying ahead of the curve. 🚀
🔗 Don’t miss out – enter now (link in comments)!
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
It's almost time for one of the biggest marketing moments of the year: Creator Economy Live in Las Vegas. It's been almost exactly eight years since I led social and content marketing at Caesars Entertainment, so I'm looking forward to the surreal experience of returning to Caesars Palace after all these years.
Many have reached out to connect at the show, and I'm excited to see you! I'm leading a roundtable on the Showfloor based on evergreen vs. seasonal creator content. I'd love to say hello to as many new friends as possible.
See you soon!
It's almost time for one of the biggest marketing moments of the year: Creator Economy Live in Las Vegas. It's been almost exactly eight years since I led social and content marketing at Caesars Entertainment, so I'm looking forward to the surreal experience of returning to Caesars Palace after all these years.
Many have reached out to connect at the show, and I'm excited to see you! I'm leading a roundtable on the Showfloor based on evergreen vs. seasonal creator content. I'd love to say hello to as many new friends as possible.
See you soon!
Helen Clow
Growth Director @ Brainlabs | Influencer
Ever thought about seeing what it's really like to put your hand to Influencing? 🤔 Brainlabs very own Hayati Alaluf has, and he's shared his experience of his learnings since tapping into the growing space of Gardening on social 🌷🏵️ 🌵
Check it out for yourself below!
Ever thought about seeing what it's really like to put your hand to Influencing? 🤔 Brainlabs very own Hayati Alaluf has, and he's shared his experience of his learnings since tapping into the growing space of Gardening on social 🌷🏵️ 🌵
Check it out for yourself below!
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Inevitable question for January: 2025 will be the year of....
Do you agree? What do you think?
Thanks The Media Leader UK Jack Benjamin for including my pov. Brainlabs
Inevitable question for January: 2025 will be the year of....
Do you agree? What do you think?
Thanks The Media Leader UK Jack Benjamin for including my pov. Brainlabs
Alice Browne
Global Organisational Design Lead @ Brainlabs | Culture, Change Management and Global Programme
It's official, Brainlabs are hiring in Australia!! Get applying and move down under
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Don’t put all the eggs in one basket. If you only follow yesterday’s rules of marketing you risk under delivering potential growth and face being outsmarted by the competition.
Read more about having an alternative route to growth in my recent post on LinkedIn lnkd.in/eMuMWCuB
Don’t put all the eggs in one basket. If you only follow yesterday’s rules of marketing you risk under delivering potential growth and face being outsmarted by the competition.
Read more about having an alternative route to growth in my recent post on LinkedIn lnkd.in/eMuMWCuB
Daniel Paget
Digital Marketing C-Suite Leader | Driving Global Transformation in Operations | Ex Jellyfish
🚀 Living and breathing high performance 🙌🏼
Helen Clow
Growth Director @ Brainlabs | Influencer
⁉️Have you heard of REDnote ⁉️ If not, it's time to get familiar.
REDnote has just become the most downloaded app on the Apple App Store in the US...
The TikTok ban in the US is dominating headlines. While there’s still debate about whether the ban will happen or what it might entail, a new platform is stepping into the spotlight: REDnote 📱
With 300 million monthly users, REDnote’s user experience feels like a hybrid of TikTok, Instagram, and Pinterest — whether its the experience or just that it's allowed, many US TikTok users are flocking to the app
📈 These self-proclaimed "TikTok Refugees" have seen 'TikTokRefugee'reach 227K posts in a matter of days, with creators determined to keep building their communities and sharing their content 📈
Interestingly, the existing REDnote community is welcoming this influx of new users with open arms 👋 Many have expressed their surprise at the sudden rise of American creators and English-speaking content on the platform
So, what’s next? Will REDnote become the next big social platform in the West? Could it face the same scrutiny as TikTok in the US? Or will this mass migration by the TikTok community make banning the platform even more challenging?
I don’t have the answers — but it’s certainly a space worth watching & potentially having on your radar for 2025 👀👀👀
#rednote
#tiktokban
#influencermarketing
#socialmedia
⁉️Have you heard of REDnote ⁉️ If not, it's time to get familiar.
REDnote has just become the most downloaded app on the Apple App Store in the US...
The TikTok ban in the US is dominating headlines. While there’s still debate about whether the ban will happen or what it might entail, a new platform is stepping into the spotlight: REDnote 📱
With 300 million monthly users, REDnote’s user experience feels like a hybrid of TikTok, Instagram, and Pinterest — whether its the experience or just that it's allowed, many US TikTok users are flocking to the app
📈 These self-proclaimed "TikTok Refugees" have seen 'TikTokRefugee'reach 227K posts in a matter of days, with creators determined to keep building their communities and sharing their content 📈
Interestingly, the existing REDnote community is welcoming this influx of new users with open arms 👋 Many have expressed their surprise at the sudden rise of American creators and English-speaking content on the platform
So, what’s next? Will REDnote become the next big social platform in the West? Could it face the same scrutiny as TikTok in the US? Or will this mass migration by the TikTok community make banning the platform even more challenging?
I don’t have the answers — but it’s certainly a space worth watching & potentially having on your radar for 2025 👀👀👀
#rednote
#tiktokban
#influencermarketing
#socialmedia
AS
Atul Sharma
Head of Data @ Brainlabs
DeepSeek Just Changed the AI Game—And Silicon Valley Didn’t See It Coming
I’ve been closely watching AI innovation, and what DeepSeek just did is nothing short of a paradigm shift. A $6M Chinese AI startup just built a reasoning AI model that rivals OpenAI’s best—at 1/1000th of the cost.
For context:
💰 GPT-4’s training cost: $600M+
💰 DeepSeek R1: $6M total
Not only is DeepSeek R1 open source, but it’s also significantly cheaper to run:
⚡ OpenAI: $100+ per million tokens
⚡ DeepSeek: < $4 per million tokens
This isn’t just about cost—it’s about efficiency, accessibility, and global AI leadership shifting at lightning speed. If we don’t need massive GPU farms or even enormous power consumption to build cutting-edge models, what does that mean for the AI industry?
Think about the implications:
✅ 27x cheaper than OpenAI’s models
✅ Open source with a permissive license
✅ Transparent reasoning steps—unlike black-box models
This isn’t just competition—it’s a Sputnik moment for AI. Investors are taking notice, and tech giants are scrambling to respond. The AI landscape is shifting faster than anyone predicted, and the Silicon Valley AI advantage? It’s evaporating.
The real question now is: What happens next?
.
#AI
#DeepSeek
#ArtificialIntelligence
#TechDisruption
#OpenSourceAI
#Data
DeepSeek Just Changed the AI Game—And Silicon Valley Didn’t See It Coming
I’ve been closely watching AI innovation, and what DeepSeek just did is nothing short of a paradigm shift. A $6M Chinese AI startup just built a reasoning AI model that rivals OpenAI’s best—at 1/1000th of the cost.
For context:
💰 GPT-4’s training cost: $600M+
💰 DeepSeek R1: $6M total
Not only is DeepSeek R1 open source, but it’s also significantly cheaper to run:
⚡ OpenAI: $100+ per million tokens
⚡ DeepSeek: < $4 per million tokens
This isn’t just about cost—it’s about efficiency, accessibility, and global AI leadership shifting at lightning speed. If we don’t need massive GPU farms or even enormous power consumption to build cutting-edge models, what does that mean for the AI industry?
Think about the implications:
✅ 27x cheaper than OpenAI’s models
✅ Open source with a permissive license
✅ Transparent reasoning steps—unlike black-box models
This isn’t just competition—it’s a Sputnik moment for AI. Investors are taking notice, and tech giants are scrambling to respond. The AI landscape is shifting faster than anyone predicted, and the Silicon Valley AI advantage? It’s evaporating.
The real question now is: What happens next?
.
#AI
#DeepSeek
#ArtificialIntelligence
#TechDisruption
#OpenSourceAI
#Data