Wall of love for Brainlabs Digital

I am hiring for an amazing role within our Data team at Brainlabs. If you love to work with GA4 and GTM, and want to be part of building something truly exciting, then its a no-brainer - Apply Below! lnkd.in/eR3WPgWB Shivani Patel #googleanalytics #gtm

I'm hiring for a Data Strategy Director. This is a key role that will help our teams deliver sophisticated data & measurement roadmaps for our clients. If you're passionate about the intersection of data, marketing and technology then please reach out! lnkd.in/em_b3JvM

It was a pleasure connecting with our global data services teams in India last week. One of my favourite values here at Brainlabs is "We are One Global Team", and we truly embodied that. I'm so grateful to Badrinath Vankadari (Badri), Asheel Monteiro and Vivek Kulkarni for hosting us, and to Garima Rastogi for including us in Onam Festival celebrations. The depth of talent within our India team is seriously impressive. I'm excited about all of the projects we have planned to take our data offering to the next level. Watch this space!

Very proud of the team for achieving Google's Test & Experiments certification - a testament to the effort put into growing our capabilities in experimentation and media effectiveness. Thanks to Hannah Killick for driving this initiative forward!

Today I'm at Google's Think Measurement Summit. There's so much exciting insight coming out of each session: - Robust tagging setups with sGTM first party mode - The latest and greatest in MMM modelling with Meridian - How to implement change in media measurement across an organisation, from marketing to finance - How to get the most out of AI optimised campaigns with first party data. See my key takeaways below! #brainlabs #thinkmeasurement #google #marketing #effectiveness

Google Tag Gateway will be critical to maximise audience + conversion data collection, and by extension stay competitive in the auction. Great work by Abdirahim A. and team on this one!