Transformational Landing Pages

An absolute game-changer. We immediately implemented Eddie's process on a low-performing landing page and saw conversions jump from 7% to 28% almost overnight. 

Astonishing.

I took the course and half an hour later applied everything I had learned in a client project. The client loved it. 

What more can you ask for?

I'm only through the first third of Eddie's course, but oh boy — it's definitely transformative! I can only hope that my students feel as compelled to contact me with thanks as I feel now watching this content. 

It's excellent, and you're a legend for putting this into the world. Have a great day, sir! 😎 ❤️

By far the best framework to produce copy at a scale and variation. 

Even for mid-career marketers this course has nuts and bolts in place you haven't seen yet.

If you're a good writer, but want to be an excellent copywriter, this course is for you. 

Eddie teaches his frameworks with such precision that within hours you walk away with 25+ conversions techniques and your new landing page ready to go. 

I thought online courses were a waste of time… until this one. Thank you!

Essential for any copywriter, no matter their experience level.

Eddie's bite-sized lessons make completing it easy — and everything you learn from the first lesson on is actionable in your daily work.

Highly recommended. A no-regrets purchase. Thank you Eddie, I appreciate you.

Highly recommend this course. 

It will get you thinking beyond landing pages, as it provides tips and strategies you can use across all content writing. Eddie is engaging, personable, and a deep well of useful information!

I love Eddie's course. It's clear, to the point, really well structured, and entices me to practice because it lowers the threshold of difficulty with very clear explanations. The steps are small enough for me to understand exactly what I'm supposed to do — and there is no fluff, which means I'm not wasting any time. 

This course is extremely helpful! It's everything I was hoping for and probably the best course I've ever bought on any topic.

I was not surprised to see Eddie's talent, but I was shocked to see his mastery of the ability to teach.

Bite-sized pieces, homework that's practical, and insights that are clear make this guy Clayton Makepeace 2.0. (Having spent a lot of time and money learning from Clayton gives me the ability to compare Eddie.) If Makepeace was a control, there is a new one that beats it. I will continue to look for most of Eddie's work to take my skills up a level.

This course is an immersive, interactive journey into copywriting that offers invaluable hands-on experience. 

Eddie's teaching style is relatable and friendly, making complex concepts easy to grasp. The course is designed in a way that feels like you're not just learning, but experiencing the process of becoming a top copywriter. Each module — from "Achieving Clarity" to "Intensifying Desire" and "Compelling Action" — is thoughtfully designed with real-world examples. By the end of the course, you're not just learning... you're creating your own landing page, applying all the knowledge you've gained. It's like a treasure trove of knowledge for anyone wanting to enhance their writing skills​​.

Eddie has landing pages on lockdown. He's the best. Why would you take a course from anyone else?

Shout out to Eddie Shleyner for rewriting my newsletter landing page. The one I wrote was good, but what he did doubled my conversion rate. Phenomenal work. I’m really grateful. Not only was the campaign a huge success, but it opened my eyes to a new way of creating content. 

Get his course. It will open your eyes, too.

We hired Eddie to create the landing page for an upcoming lead-gen webinar we were hosting. 

Eddie's version drove unprecedented results: 5X clickthrough rate and easily 3X overall conversions. 

It was truly amazing. 

Before we hired Eddie to create the landing pages for our content, we had a very specific downloads goal. Eddie’s campaign DOUBLED our goal with only half the list. 

This transformed our thinking.

This is now the second copywriting course I bought and I wish it were the first. The D5 lesson about "Andy" shook me to the core and this single lesson has convinced me that I need copywriting as a core skill in my arsenal.

Thank you for making this course. This is going to be the single best ROI ever.

Transformational Landing Pages: you’ve been sniffing around it, you’ve been reading all of Eddie’s goodness, you see how brilliant he is, you see how he brings to light the most important things about copywriting... well that’s exactly what you can expect from TLP. 

It is the course on landing pages we’ve all needed and never had. Everything you need to know about how to write a timeless, effective, high-converting landing page is in this course.

You’re not just learning a quick technique here. You’re changing your career here, learning something that is going to take you years down the line. 

Eddie gets across not just what the technique is and how to do it but also why you need to do it. I recommend Transformational Landing Pages 100 percent. It’s mind-blowing.

As I went through Transformational Landing Pages, I updated the landing page for my own course — and it has helped, massively.

So whether you have a business, a personal brand, or you’re thinking about having one of your employees take this course, it’s worth it.

Eddie is one of the greatest copywriters in the entire world. The man is a genius, a lovely human, and someone who can benefit me and, hopefully, you. 

So with all that said, take the time to check out the course. It’s well worth your time.

I really wanted to get into what makes a good landing page, how to structure it, what I need to be including to drive conversions — and obviously, Eddie’s course jumped out. And knowing Eddie, I knew it was going to be high quality.

I’ve started instantly applying all the things he’s teaching because the way it’s structured allows you to create a landing page as you go through the course. Learning from Eddie on this subject is something I knew would be worthwhile.

Eddie is one of the best copywriters, I would argue, in the world. And I've been routinely fascinated by the work he puts out. And I've been itching for an opportunity to learn how he does what he does — and it’s this whole course. I could not be happier. As an educator myself, I love this course. This is a wonderful teaching style. There is zero fluff. 

Whether you are at the top-end of your craft or just getting started, this course is perfectly accessible for you. I’d highly recommend it, no matter where you are in your copywriting journey.

There's no better digital teacher than Eddie. The value inside the course is one thing... but the teacher — and his teaching style — is another. Eddie is just excellent. 

If you want to learn how to create conversion landing pages, there's no better course than Transformational Landing Pages. Period. 

I just finished the 'Fascinations' module of Eddie's Transformational Landing Pages course and had to stop to write a review.

The template and breakdown of these 9 filters is fantastic. I'm an SEO copywriter who usually writes longer form content. It's very easy to stick to 'listicles' or 'how to' or 'the best' when content marketing. This course expands on these with the psychology behind why they work.

I recommend copywriters wishing to up their game and keep on top of their professional development to invest in TLP.

I loved it!

Transformational Landing Pages is straight to the point, precise, and very, very easy to follow. I've learned more from TLP than other copywriting courses that are twice as long.

Just made it to the end. Still percolating, but first thoughts are this is an excellent course with TONS of actionable advice.

Wasn't sure what to expect, but wow. I'm so excited to take what I've learned and apply it to my own landing pages!

Eddie's Transformational Landing Pages course has been truly phenomenal. 

In just a few micro-videos, he has simplified such complex topics while making it enjoyable to consume. My whole approach to copywriting and designing landing pages has completely changed. It is a MUST attended course. 

If you're just entering the world of advertising our if you're a seasoned player, you will still find this course educational and enjoyable! 

Thank you so much, Eddie. You're truly helping so many people. 

I'm learning so much from Transformational Landing Pages — and I'll be implementing as many aspects as possible into my own landing pages.

Thanks so much, Eddie.

Helpful course with clear fresh perspective. 

Thank you, Eddie.

As a landing page copywriter, I am finding this course quite useful.

Eddie uses lots of templates, exercises, examples, and transcripts to make the course interactive and easy. Worth exploring if you want to learn direct response copywriting along with everything about landing pages.

Eddie's 'Transformational Landing Pages' course literally transformed my work — and my life: 

I can easily create on my own a beautiful landing page in just 1-2 hours. 

I loved this course! For those who only think of copy, this will help you think bigger. It's kinda a CRO course for copywriters.

You will understand the sales page flow and why each element and every element matters. Module 5 is a mini-course itself. You should buy just for that module alone.

When you are done, you will be able to revamp any landing page very quickly and (most likely) increase conversions.

The speed at which I signed up for this course should tell you a lot about how well Eddie can persuade people with his writing.

The 'Transformational Landing Pages' course is full of interesting, practical information and highly digestible content (1-2 minute long videos), and he doesn't waste time with endless theory.

He gets to the point, and you can start improving your writing immediately.

Yesterday, I completed Eddie Shleyner's 'Transformational Landing Pages' course!

Wow: I've learned so much about creating landing pages. And studying the principles from this course couldn’t have come at a better time, as the launch of my own course draws closer.

I’m going to be using everything I learned in TLP to build landing pages for my course, and I couldn't be more excited! Thank you, Eddie, for creating an amazing resource.

Eddie is a great teacher, and probably one of the first people in the space of solopreneurship to create concise, non-boring and easy to understand content that provides value.

As I result, I was able to get through the content without getting bored. He truly is a master of copywriting. Transformational Landing Pages is an ultra-valuable resource for those that want to master copywriting. 

Thank you, Eddie.

I wanted to take a moment to express my deepest admiration and appreciation for Eddie's incredible talent as a copywriter.

His remarkable ability to craft words into compelling and persuasive messages has inspired me from the very first piece of copy I read in his newsletter. Short, simple and powerful, I was struck by his unparalleled creativity and unique way of connecting with an audience. His words possess a quality that effortlessly draws readers in and leaves an indelible mark. I learned a lot from him from his newsletter... but this course takes copywriting to a whole new level: 

Eddie's mastery of the written word goes beyond just technical prowess. He has the innate ability to understand the essence of a brand or product and effectively communicate its core values and benefits – capturing the perfect tone and voice that resonates deeply with the target audience. 

His copy doesn't just sell; it creates an emotional connection, making readers feel understood and inspired. I feel incredibly fortunate to have come across Eddie's work and to have had the opportunity to witness the profound impact he makes with his community. 

He has not only inspired me to become a better copywriter myself, but he has also shown me the immense power of storytelling and the art of persuasion. I am honored and grateful for the invaluable lessons Eddie has taught me through his words and this course.

Eddie's course, Transformational Landing Pages, is an absolute gem, packed with valuable insights and practical tips for crafting compelling landing pages. 

It's concise and easy to follow, making it a breeze to grasp the concepts. I discovered eye-opening copywriting techniques that I hadn't come across before, even after going through numerous copywriting materials. 

The section on Fascinations, in particular, was a game-changer. These techniques can be applied to other types of copy as well, so it's a solid foundation for improving my overall copywriting skills.

I loved taking Transformational Landing Pages because it's so clear, so structured. And I'm creating landing pages so much faster for myself and my clients. 

Thank you for your work, Eddie. Cheers!

My manager suggested I take Transformational Landing Pages. It's been fantastic and I've learned so much about advertising and copywriting. I can see myself in a marketing career now. I thought you needed to have the best language skills to write adverts and websites, but so far what I have learned from Eddie is there are other things more important. 

TLP has given me confidence to get going, and I am very excited.

Thank you, Eddie!

A fantastic course in a genius format.

Eddie really knows his stuff, and presents his knowledge in a way that's humble, helpful, and memorable. Eddie manages to cram so many great concepts into a course that's not interminably long for the sake of it.

It's clear Eddie values your time, and wants you to walk away with knowledge you can apply today to make a difference to the quality of your LPs and conversion rates. He delivers.

TLP is an excellent course. 

The lessons are clear and straight to the point, no fluff. I'm so much more confident in my ability to create high-converting landing pages now, not only for myself but my clients, as well. It's a gift. 

Eddie was the Copy Chief at G2.com for almost 3 years. He would routinely get our campaign landing pages converting at over 60 percent — especially those promoting content or information, reports, articles, webinars, even sales demos. 

It’s exciting to see his brain distilled and systematized in this course.

This course isn't just for copywriters. Content marketers, like me — or anyone who creates landing pages — can learn new tricks from Eddie. 

What I loved most about the course is the "Fascinations" framework and template. I've written a LOT of landing pages, but I had never used the fascinations technique. Currently applying it to a few landing page rewrites, and can't wait to see the uptick in conversion rate.

I love this course because it's actionable and digestible (my favorite). 

This is the best copywriting course on building out a landing page. One of the key things that stood out to me was the, "make it clear, not clever" — insightful.

Clarity. Brevity. Creativity. Conversion. You won't find a better course (or instructor) to help take your copywriting skills and confidence to the next level. 

My entire product marketing team and I are taking Transformational Landing Pages together. Eddie has a way of bringing ease and practicality into his course that makes you not only want to finish it, but apply those learnings to your very next project, or line of copy. Acquiring copywriting skills is a challenge for any product marketer, but thankfully Eddie's course makes it not only possible — but fun. Not only is the material actionable, but it ends with a landing page assignment so you can apply everything you just learned towards a project you're actually working on today.

Eddie's Transformational Landing Pages: what a ride.

I've loved every minute of it so much that I don't want it to end. I'd recommend it to anyone working in marketing, not just copywriters. It's captivating, fun, and concise (like his writing). Full of goodies.

Thanks, Eddie, for creating it.

This course is the answer for every confused, overwhelmed copywriter and marketer who feels imposter syndrome and doesn't know what to do! 

As I watched the videos and took notes on what Eddie explained in such a simple and easy way, I thought to myself, "Damn... I should have bought the course earlier... It would have saved me a lot of time, effort, wandering and mistakes." Eddie gently guides you through the discovery of the most important principles of copywriting. He gives you easy-to-understand and quick-to-remember examples and ultimately makes this course the most valuable investment you can make to build confidence in your copywriting skills.

From now on, any success, big or small, that my team and I have in marketing and sales will be due to Eddie and this Transformational Landing Pages course. Definitely. 

Eddie's micro-courses are gold, so imagine the kind of royal crown this course is! 🤩 

The modules are extremely well-structured, the lessons are short and actionable, the information included is both thorough and NOT overwhelming. I can't recommend it enough to anyone who's taking copywriting seriously.

I adore every piece of content Eddie puts out into the world, and this course was no different. The course is clearly laid out, with bite-sized modules. It's inhale-able. And so insanely actionable. 

Something I'll be revisiting often: his 3-step process for writing "Fascinations" along with the 18 filters to use in your process. And the homework along the way (maybe I'm weird, but I like when a course doles out homework) helps to make sure you actually learn as you follow the content, and put what you learn into action by creating your very own landing page as you make your way through the course. 5 stars, for sure.

Practical + achievable + easy-to-consume = Transformational Landing Pages. 

It's a course you'll start and actually want to finish. That's all you need to know. What are you waiting for? Get started.

Great course! 

Really liked the short videos, which helped me to get through it easily. Also Eddie speaks in a pleasant way. I learned a lot, now it's time to put it into practice :)

Just like a good landing page, Eddie's teaching style is clear, his information relevant, and his friendly encouragement makes you want to take action. 

I'm an experienced freelancer, been writing landing pages for years, but this course was 100% worth doing. I now feel more confident and have a bunch of resources and reference points to guide me. If you like Eddie's content, you'll like this course.

Yes, it's likely you've heard of the principles Eddie talks about. But what you probably haven't seen before is those principles being presented in such a practical and actionable way. The format and step-by-step structure makes it very easy to consume. 

The underlying ideas in every decision Eddie made for his landing page makes you want to re-watch it again and again.

I confess: this course is a must for copywriters who want to up their landing page game.

Thank you, Eddie.

Eddie's Transformational Landing Pages course was extremely informative. 

It took someone who is a complete novice and showed me the steps to take to create a landing page for my developing consulting business.

Eddie, what an awesome course. Thank you for creating such a hands-on approach to writing and testing very good copy.

Not only are the lessons easy to follow but the course helps you see clearly into a customers mind, every step of the way.

I have so much more clarity on how to put together a landing page. It's already changed the way I write. 

Would recommend.

If you're on this page, chances are you know all about Eddie and the value he's provided through VeryGoodCopy. And if you're on this page, it means you're also considering investing in Transformational Landing Pages.

If you need to boost your conversion rates (and we all are), this is worth far more than the bargain price you're accessing it for. Pull the trigger!

I have applied the information from the course to build a landing page for the company I work for. The course is so easy to digest and when I showed the landing page to a few of my colleagues, all of them liked it. 

Now I am ready to send traffic and I am sure it will perform greatly.

We recently purchased this course for the product marketing team to tighten up our copywriting skills and styles. Writing copy that really resonates with an audience and gets them to take action is an integral part of PMM and it was a no-brainer to have our team learn from the absolute best in the game.

We're extremely excited to work through the course this summer and put all of Eddie's insights, guidance, and lessons to the test across our assets and launches!

Great course that lays out the elements of making great landing pages. 

Even though I'm an edge case working in enablement, I used it to set up the landing pages in our Sales Enablement Platform. It's already made a big difference and given our team some guidance on what to do. 

There are so many nuggets that I'm learning from Transformational Landing Pages that I will bring into all of my copy projects.

Eddie explains his process and — this is a biggie — the why. I love his take on person vs persona. I've never liked using personas but I never knew why exactly, or what was a superior replacement that I could explain. Well, now I have it.

Transformational Landing Pages is packed full of actionable content. Eddie really makes the information easy to digest and implement. 

Happy with my investment for sure.

Clear, concise, and packed with value. Transformational Landing Pages is EVERYTHING I hoped it would be when I pre-ordered. 

Thank you, Eddie. My landing page game is significantly upped.

Eddie — this is special. There's something to learn in every lesson. Appreciate you and all your content. 

L'chaim. 

I bought Transformational Landing Pages by Eddie and it was an excellent investment. 

I was able to build a killer landing page and and generate over $10,000 in less than a week. Highly recommended for solopreneurs or anyone who needs to sell something online.

I'm 1/3 through the course, following along as I'm creating a landing page from scratch — and it's making everything sooooo much easier.

Eddie's explanations are super clear and easy to follow. I'm really glad I have bought this and I'm convinced his recipe will get me great results.

This course was fantastic! 

Eddie did a great job of providing a thorough deep-dive into the topic, while making everything bite-sized and easily digestible. Now it's time to apply everything I learned — let's do this!

I'm loving this course so far. Eddie has completely demystified the process of creating high converting landing pages. 

The best part is the course is broken up into small bite sized chunks making it super easy to consume. The course is worth every cent.

This course has given me a lot of clarity when it comes to writing transformational landing pages. 

I was always trying to reverse engineer other sales pages to figure out their strategy, but had no way of gauging if it was one I should actually be reverse engineering. It's great to learn the mechanics from a true copywriter. 

Move aside Mother Nature because there’s a new kid in town — his name’s Eddie, and he’s bringing the thunder. 

If you're in the business of making money with words (or you'd like to be), this course is a must. I strongly recommend you buy it now and invest in yourself today, if you haven't already. I, for one, will be watching these little nuggets of copywriting wisdom for years to come.

Thank you, Eddie. 🙏

This is hands down one of my favorite copywriting courses so far. 

The clarity in each message and mode of delivery are both swift and pack a punch. 10/10 recommend. Not just because it's very easy to understand and digest, but also because of the powerful copywriting principles and techniques used in the lessons.

No surprises here: Eddie's course is gold! 

I've read the VeryGoodCopy newsletter for years. Each one is always quick, concise and super valuable. The course is no different. Bite-sized lessons, packed with wisdom. I'm only halfway through it, but already bubbling with new ideas and techniques for my clients.

After completing the third module of this course, I was able to put together the most awesome Hero section I've ever created — twice. 

This course is way more than just landing pages. It's also a full-fledged copywriting course that teaches you how to apply the theory in real life. Worth every penny, and more.

When I see the wildly overused term “masterclass” I usually think, “probably not.” But Transformational Landing Pages is a legitimate masterclass. Eddie has that rare blend of battle-tested expertise, a knack for instruction, and content that has clearly been poured over for years. 

The course resonated immediately — in a matter of days I completely re-configuring my landing page, which was, to be fair, already converting pretty well before the course! But there’s a massive difference between “pretty good” and “great.” TLP offers the perfect amount of structure and flexibility so that you can level up without finding yourself in a box alongside every other course graduate. 10/10.

Woke up at 5 am this morning to take Transformational Landing Pages. My Sunday was well spent — and it's only 8 AM! 

If you spend just an hour understanding the module about the "Fascinations" technique, you'll radically transform not just your landing pages, but also your subject lines, ad copy, social media posts, and maybe even your dating profile.

This course should be required for any copywriter, marketer, web developer, and decision maker. "Transformational" is the perfect word to describe this course. Everything is very clear, concise and direct. There is no fluff or dense lessons to get through. It's perfect for young or seasoned professionals looking to continue their journey. 

I can't believe I only paid $200 for this. Honestly worth way more. Eddie — thank you so much for your time, energy, and attention to detail! I am stoked to bring this info back to my team and apply my knowledge. You're the man.

Thank you, Eddie. This was my first run through of all the material. The course was well laid out, exceptionally detailed, and extremely informative. 

I'm already looking for landing pages I can improve.

Finished the new Transformational Landing Pages course by Eddie Shleyner. I came in knowing little about landing pages (beyond thinking they looked too long and complicated) and finished having a new respect for them. 

The template he shared — alongside the ongoing example — broke building them down into more manageable sections. The bite-sized lesson videos also made it easy to stop and start again instead of dreading long chunks of video popping up when you’re not ready for that commitment.

Great stuff. 

Created a new hero section to my book lander and I immediately feel how much clearer, stronger and punchier it is. Thanks for easy-to-follow course.

Eddie did an awesome job on the course.

It’s unsurprisingly amazing, just like all the copy and guidance he puts out on a weekly basis. Not only is it a pleasant course to go through, but like any good training, it gets me excited about doing the work… and learning this craft.

5 stars all the way.

I found you at just the right time. It’s funny how life works like that.

I’m a copywriting newbie… but I have confidence now. Thank you, mate.

As a former seller and current product marketer, messaging drives all the work you do.

There’s no better individual to learn this from. I’m so grateful and fortunate to have come across this course.

I’ve been building websites and writing copy and building landing pages for a really long time, but I’ve never had one system or process that I use — and I’ve been seeking a proven, fundamental process.

This is one of the most valuable courses out there. Eddie has this ability to break down complex ideas into digestible, visual concepts. Transformational Landing Pages overdelivers.

Eddie’s Transformational Landing Pages course is fantastic. It’s concise, it’s really easy to digest, it makes sense — and it works.

This is something I’m going to keep in my library and go back to every time I forget what I’m doing or need direction again when I’m creating a page. It’s awesome.

If you’re looking to improve your landing pages, buy this course.

Transformational Landing Pages is incredible. It will help you think more clearly. It will help you create a more consistent user journey. It will help you get people to click that damn CTA. 

Buy this course. You will not be disappointed.

When Eddie released Transformational Landing Pages, I jumped on it immediately — and there was so much value in the course for me:

Everything around achieving clarity, compelling action, creating intrigue — all of those elements are so important to a salesperson. And the course is laid out so well, in logical chunks, so even though I didn’t come from copywriting, I took so much out of it.