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Anish Rohan Shah

Senior Global Marcom Manager at Adform

I have been following 🇺🇦 Eddie Shleyner on LinkedIn for a while now and always enjoy reading his insights. He's collated them into a beautiful and generous book that should be essential reading for anyone who writes for a living. I particularly love how he draws from different storytelling disciplines, including and beyond advertising, to present his 'micro-lessons' on copywriting, taking inspiration from literature, film, photography, art, and touching life events. Make sure you get yourself a copy! …more
I have been following 🇺🇦 Eddie Shleyner on LinkedIn for a while now and always enjoy reading his insights. He's collated them into a beautiful and generous book that should be essential reading for anyone who writes for a living. I particularly love how he draws from different storytelling disciplines, including and beyond advertising, to present his 'micro-lessons' on copywriting, taking inspiration from literature, film, photography, art, and touching life events. Make sure you get yourself a copy! …more

JD Crouse

Sovereign Minded |Strategist

Eddie Shleyner, I'm only 75 pages in but this right here hits me in my soul. Hope is nothing to mess with. Bravo 👏

Sara Howard

Copywriter | Content creator

This book is doing the rounds at Writers Australia HQ and it's a must-read - even if you don't think of yourself as a writer. Because it's more than a way of writing, it's a way of being. One new habit I'm putting to work right now: being disciplined about writing down ideas the minute they arrive. Eddie calls it a "form of writing insurance." Thanks 🇺🇦 Eddie Shleyner for turning all those ideas into your Very Good Copy book, and sharing it with the world. #copywritingtips #writingideas #verygoodcopy
This book is doing the rounds at Writers Australia HQ and it's a must-read - even if you don't think of yourself as a writer. Because it's more than a way of writing, it's a way of being. One new habit I'm putting to work right now: being disciplined about writing down ideas the minute they arrive. Eddie calls it a "form of writing insurance." Thanks 🇺🇦 Eddie Shleyner for turning all those ideas into your Very Good Copy book, and sharing it with the world. #copywritingtips #writingideas #verygoodcopy

Lewis Houghton

i write cool shit in motorsports and gaming

This is the story of Red Bull's masterclass in rebranding. Taken from 🇺🇦 Eddie Shleyner's incredible new book. In 1984, Dietrich Mateschitz was in Thailand and tried an 'energy tonic' full of sugar, caffeine and taurine used by the working class to stay productive and alert during work. Thick and medicine-like, it was for a purpose, not pleasure. Back in Europe, Mateschitz was up against it. The 'truly vile' drink wasn't getting any traction. So he changed things up: - The packaging. The can was short and thin, unlike other drinks. - The tagline. 'Red Bull gives you wiiings' was memorable and gave a promise. - The price. Each can was twice the price of a Coke or a Sprite or a Pepsi. This made Red Bull an expensive, but functional alternative. He also partnered with The Dolomitenmann, 'the world's toughest race'. Now, fans tuning into extreme sports were seeing the infamous charging bulls everywhere they looked. Red Bull was the drink for the thrill-seekers, the energetic, the brave. It wasn't just a drink. It was a tool. Today, it's easy to forget that Red Bull is even a drink. That's the Mateschitz effect. P.S. Read 🇺🇦 Eddie's book. I've at least a dozen more ideas inspired by its wisdom. Thank you, Eddie. #Copywriting #Formula1 #Motorsport #RedBull
This is the story of Red Bull's masterclass in rebranding. Taken from 🇺🇦 Eddie Shleyner's incredible new book. In 1984, Dietrich Mateschitz was in Thailand and tried an 'energy tonic' full of sugar, caffeine and taurine used by the working class to stay productive and alert during work. Thick and medicine-like, it was for a purpose, not pleasure. Back in Europe, Mateschitz was up against it. The 'truly vile' drink wasn't getting any traction. So he changed things up: - The packaging. The can was short and thin, unlike other drinks. - The tagline. 'Red Bull gives you wiiings' was memorable and gave a promise. - The price. Each can was twice the price of a Coke or a Sprite or a Pepsi. This made Red Bull an expensive, but functional alternative. He also partnered with The Dolomitenmann, 'the world's toughest race'. Now, fans tuning into extreme sports were seeing the infamous charging bulls everywhere they looked. Red Bull was the drink for the thrill-seekers, the energetic, the brave. It wasn't just a drink. It was a tool. Today, it's easy to forget that Red Bull is even a drink. That's the Mateschitz effect. P.S. Read 🇺🇦 Eddie's book. I've at least a dozen more ideas inspired by its wisdom. Thank you, Eddie. #Copywriting #Formula1 #Motorsport #RedBull

Will Slater

Big ideas 'n' little words.

I'm on holiday, with no LinkedIn. This is an automated post. So don't go expecting a reply or anything, alright? That's right, I'm having a lovely week with the family. Beaches and bikes and adventures and one dead fancy meal. Brilliant. This is what I've taken with me. Not EVERYTHING I've taken, obviously. I have clean pants and stuff too. 1 x notebook (I want to try and write a short story in the week I'm away) 1 x spare notebook (just in case) 1 x sketchbook (I want to draw more, so I'm gonna try and build a habit) Lots x pens and pencils 1 x Kindle with books downloaded including Birnham Wood by Eleanor Catton and The Shithead (advance copy because I'm fancy) by Tim Grahl 1 x copy of Very Good Copy by 🇺🇦 Eddie Shleyner Several x more books because books 1 x big headphones 1 x spare headphones 1 x phone with a load of stuff downloaded on Tidal including as much Anna Erhard as I can find 1 x copy of the latest Singletrack magazine which arrived just in time 1 x camera with vintage Zenit lens for arty blur Have I forgotten anything important? I mean it's too late now, I'm already there. But still. [Image shows several of the objects mentioned above including Very Good Copy, headphones, Kindle and notebook. There is, fortunately, no underwear. Mango is conspicuous by his absence, despite having tried to sit on the headphones several times] …more
I'm on holiday, with no LinkedIn. This is an automated post. So don't go expecting a reply or anything, alright? That's right, I'm having a lovely week with the family. Beaches and bikes and adventures and one dead fancy meal. Brilliant. This is what I've taken with me. Not EVERYTHING I've taken, obviously. I have clean pants and stuff too. 1 x notebook (I want to try and write a short story in the week I'm away) 1 x spare notebook (just in case) 1 x sketchbook (I want to draw more, so I'm gonna try and build a habit) Lots x pens and pencils 1 x Kindle with books downloaded including Birnham Wood by Eleanor Catton and The Shithead (advance copy because I'm fancy) by Tim Grahl 1 x copy of Very Good Copy by 🇺🇦 Eddie Shleyner Several x more books because books 1 x big headphones 1 x spare headphones 1 x phone with a load of stuff downloaded on Tidal including as much Anna Erhard as I can find 1 x copy of the latest Singletrack magazine which arrived just in time 1 x camera with vintage Zenit lens for arty blur Have I forgotten anything important? I mean it's too late now, I'm already there. But still. [Image shows several of the objects mentioned above including Very Good Copy, headphones, Kindle and notebook. There is, fortunately, no underwear. Mango is conspicuous by his absence, despite having tried to sit on the headphones several times] …more

Oksana Pervenonok

Content Marketing Manager

New book alert! 📚 I'm super excited to announce that I've added "Very Good Copy" by 🇺🇦 Eddie Shleyner to my collection! This copywriting gem is packed with 207 actionable tips and real-world examples to help you create content that converts. Whether you're a seasoned marketer or just starting, this book is a must-have! Looking forward to aligning my skills with the insights in this book! This book: 📝 Unlocks the secrets of effective copywriting with practical tips and real-world examples - 207 micro-lessons that are actually macro in impact. 📝 Focuses on creating persuasive, audience-focused content that drives action. 📝 Covers techniques for finding hooks, predicting the success of an ad campaign, copyresearching, and even letting your brain wander (yup, I had to check this one first, too!). 📝 Is ideal for marketers, content creators, and anyone looking to improve their writing skills. 📝 Is written by a seasoned professional with years of experience in the industry. Aaaaand....You can also check out the VeryGoodCopy newsletter about copywriting & creativity. lnkd.in/g3tUta9e This book is a goldmine of knowledge and practical advice. Any other must-read recommendations for copywriters and content strategists? Let me know! 📚 #bookworm #creativewriting #copywriting #bookrecommendations #contentmarketing …more
New book alert! 📚 I'm super excited to announce that I've added "Very Good Copy" by 🇺🇦 Eddie Shleyner to my collection! This copywriting gem is packed with 207 actionable tips and real-world examples to help you create content that converts. Whether you're a seasoned marketer or just starting, this book is a must-have! Looking forward to aligning my skills with the insights in this book! This book: 📝 Unlocks the secrets of effective copywriting with practical tips and real-world examples - 207 micro-lessons that are actually macro in impact. 📝 Focuses on creating persuasive, audience-focused content that drives action. 📝 Covers techniques for finding hooks, predicting the success of an ad campaign, copyresearching, and even letting your brain wander (yup, I had to check this one first, too!). 📝 Is ideal for marketers, content creators, and anyone looking to improve their writing skills. 📝 Is written by a seasoned professional with years of experience in the industry. Aaaaand....You can also check out the VeryGoodCopy newsletter about copywriting & creativity. lnkd.in/g3tUta9e This book is a goldmine of knowledge and practical advice. Any other must-read recommendations for copywriters and content strategists? Let me know! 📚 #bookworm #creativewriting #copywriting #bookrecommendations #contentmarketing …more

Mike Lewis

Free Conversion Copywriting Tips For Everyone

I'm only about halfway through 🇺🇦 Eddie Shleyner's book... ... and it's arguably the best business/advertising book I've ever read. I know, there are a ton of classics out there. But hear me out... I loved reading Claude Hopkins I loved reading David Ogilvy I loved reading Eugene Schwartz I loved reading Draper Daniels I loved reading Leo Burnett I loved reading Drayton Bird and while they were the GOATs... Much (or at least some) of their advice was dated. 95% of the principles stand, but times have changed. VeryGoodCopy was made for today's copywriter. It's simple. It's clear. It references pop culture. Sometimes it gets personal. It's... actually poetic. So no, this isn't your "m'yeah, see" kinda ad book. And best of all, it addresses questions you most likely ponder. - AI - Productivity - Creativity and so much more... ... all wrapped up in 207 tight micro-lessons. My wife doesn't even work in advertising, and I still recommended it to her. If it can keep my ADHD brain from wandering, I can only imagine what his work looks like. Pick it up: shorturl.at/K0gFH Shout out to legend Drayton Bird for the foreword. #Copywriting #Branding #Advertising #DirectResponse #SaaS ________________________________________________________________________________ I'm Mike — the go-to conversion copywriter for SaaS and service-based brands. Follow me for daily tips about creativity, persuasion tricks and sales-focused copywriting. DM me for creative copy that actually converts. …more
I'm only about halfway through 🇺🇦 Eddie Shleyner's book... ... and it's arguably the best business/advertising book I've ever read. I know, there are a ton of classics out there. But hear me out... I loved reading Claude Hopkins I loved reading David Ogilvy I loved reading Eugene Schwartz I loved reading Draper Daniels I loved reading Leo Burnett I loved reading Drayton Bird and while they were the GOATs... Much (or at least some) of their advice was dated. 95% of the principles stand, but times have changed. VeryGoodCopy was made for today's copywriter. It's simple. It's clear. It references pop culture. Sometimes it gets personal. It's... actually poetic. So no, this isn't your "m'yeah, see" kinda ad book. And best of all, it addresses questions you most likely ponder. - AI - Productivity - Creativity and so much more... ... all wrapped up in 207 tight micro-lessons. My wife doesn't even work in advertising, and I still recommended it to her. If it can keep my ADHD brain from wandering, I can only imagine what his work looks like. Pick it up: shorturl.at/K0gFH Shout out to legend Drayton Bird for the foreword. #Copywriting #Branding #Advertising #DirectResponse #SaaS ________________________________________________________________________________ I'm Mike — the go-to conversion copywriter for SaaS and service-based brands. Follow me for daily tips about creativity, persuasion tricks and sales-focused copywriting. DM me for creative copy that actually converts. …more

Damilola Michael 🥳

The Copy Scientist

Would you say I'm one of the 1% Nigerian Copywriters to OWN a copy? . . . When I got this yesterday... It felt like I had won a million dollars 💸. I have been following 🇺🇦 Eddie Shleyner for over 2 years now. And if you're on his email list... You would agree with me... He's the best storytelling copywriter I've seen. When he announced he was writing a book... I didn't think twice to join the wait list. And to think my favorite A-LIST copywriter... Kim Krause Schwalm endorsed it... I just knew it's a MUST for me to have mine. And the best part? I got it as a birthday gift from my brother... Collin L. 🔥 I can't to start reading 💃 Wooooooooooooo 🥳 P.S. My goal is to be INSANELY GOOD in my skill. It's why I don't joke with any opportunities to learn. I know I have to serve my clients and give them the best... and one of the best ways to do that is to... HONE MY SKILL! 🔥 What do you think? …more
Would you say I'm one of the 1% Nigerian Copywriters to OWN a copy? . . . When I got this yesterday... It felt like I had won a million dollars 💸. I have been following 🇺🇦 Eddie Shleyner for over 2 years now. And if you're on his email list... You would agree with me... He's the best storytelling copywriter I've seen. When he announced he was writing a book... I didn't think twice to join the wait list. And to think my favorite A-LIST copywriter... Kim Krause Schwalm endorsed it... I just knew it's a MUST for me to have mine. And the best part? I got it as a birthday gift from my brother... Collin L. 🔥 I can't to start reading 💃 Wooooooooooooo 🥳 P.S. My goal is to be INSANELY GOOD in my skill. It's why I don't joke with any opportunities to learn. I know I have to serve my clients and give them the best... and one of the best ways to do that is to... HONE MY SKILL! 🔥 What do you think? …more

Dylan M. Austin

Copywriter & Content Strategist

Imagine this post appearing in your feed more like I came running into the room, throwing open the door. I take a beat to catch my breath. (I am not a good runner.) "Read this." Really. Read it. Normally, I'd wait to recommend a book until I completed it. I can't with this one. If you write copy, please read 🇺🇦 Eddie Shleyner's new book. Run, walk, or, dare I say, meander on over to VeryGoodCopy.com to get yours. No breathless entrances required. …more
Imagine this post appearing in your feed more like I came running into the room, throwing open the door. I take a beat to catch my breath. (I am not a good runner.) "Read this." Really. Read it. Normally, I'd wait to recommend a book until I completed it. I can't with this one. If you write copy, please read 🇺🇦 Eddie Shleyner's new book. Run, walk, or, dare I say, meander on over to VeryGoodCopy.com to get yours. No breathless entrances required. …more

Ty Masters

Creative Director

Maybe she’s born with it. Maybe it’s… #VeryGoodCopy 🇺🇦 Eddie Shleyner …more
Maybe she’s born with it. Maybe it’s… #VeryGoodCopy 🇺🇦 Eddie Shleyner …more

Wendy Melville

Fractional Marketing Director with 20 years B2B technology marketing experience

🇺🇦 Eddie Shleyner you’ve upended my entire afternoon and I’ve got zero work done! My Amazon driver dropped this through the letterbox mid morning. I stopped for lunch, opened my mail and started flicking through my latest purchase before heading back to work. Hours later and I’m still stood at my breakfast bar reading ‘just one more chapter’ getting absolutely no work done. Your LinkedIn posts are always entertaining, your blog is blimmin’ brilliant, but this book is something else entirely 👏👏👏 This book is so good I even forgive you for making me work late tonight to play catch up 😜 …more
🇺🇦 Eddie Shleyner you’ve upended my entire afternoon and I’ve got zero work done! My Amazon driver dropped this through the letterbox mid morning. I stopped for lunch, opened my mail and started flicking through my latest purchase before heading back to work. Hours later and I’m still stood at my breakfast bar reading ‘just one more chapter’ getting absolutely no work done. Your LinkedIn posts are always entertaining, your blog is blimmin’ brilliant, but this book is something else entirely 👏👏👏 This book is so good I even forgive you for making me work late tonight to play catch up 😜 …more

Linda Kerr

Marketing Communications Leader

When I graduated from high school, a school district leader gave me a beautiful pen. Her graduation card said, “Always remember the pen is mightier than the sword.” Truth! Words are so powerful and how we write can change everything. Confession: I use AI almost every day for work. To help me brainstorm, generate a draft or edit. It helps me work smarter and faster with a small team and limited resources. But it’s so important to maintain the integrity of the written word. And I need to continue working those muscles. After my feed was full of great reviews, I just received my copy of #verygoodcopy by 🇺🇦 Eddie Shleyner. So far, can’t put it down. I’ll be back with some takeaways later on. …more
When I graduated from high school, a school district leader gave me a beautiful pen. Her graduation card said, “Always remember the pen is mightier than the sword.” Truth! Words are so powerful and how we write can change everything. Confession: I use AI almost every day for work. To help me brainstorm, generate a draft or edit. It helps me work smarter and faster with a small team and limited resources. But it’s so important to maintain the integrity of the written word. And I need to continue working those muscles. After my feed was full of great reviews, I just received my copy of #verygoodcopy by 🇺🇦 Eddie Shleyner. So far, can’t put it down. I’ll be back with some takeaways later on. …more

Jamie Ahmed

"Building 7 & 8-figure businesses with Paid Ads.

New routine: Read 20 mins minimum with coffee before starting. And I haven't put down 🇺🇦 Eddie Shleyner's new book since getting it. HIGHLY recommended! …more
New routine: Read 20 mins minimum with coffee before starting. And I haven't put down 🇺🇦 Eddie Shleyner's new book since getting it. HIGHLY recommended! …more

T
Tracey J.

Managing Director (+ forever marketer) at Property Hub

You know when you really love someone’s writing style? I mean realllyyyyy love it? My husband calls me a ‘marketers dream’… (I’m easily swayed by great copy and aesthetics), but when every other Linkedin post was pure hype around 🇺🇦 Eddie Shleyner's latest book, I immediately added to cart 👀 Simple, digestible and memorable copy that stirs emotion and creates connection will lead to action. Sounds so simple. Yet many get it so wrong. Forever learning. Thanks for a great read Eddie, and I’m not even done yet! …more
You know when you really love someone’s writing style? I mean realllyyyyy love it? My husband calls me a ‘marketers dream’… (I’m easily swayed by great copy and aesthetics), but when every other Linkedin post was pure hype around 🇺🇦 Eddie Shleyner's latest book, I immediately added to cart 👀 Simple, digestible and memorable copy that stirs emotion and creates connection will lead to action. Sounds so simple. Yet many get it so wrong. Forever learning. Thanks for a great read Eddie, and I’m not even done yet! …more

Sara Millis

Freelance B2B Content Writer

A new book arrived, and I have some reading to do. Have you read it yet? Very Good Copy by 🇺🇦 Eddie Shleyner
A new book arrived, and I have some reading to do. Have you read it yet? Very Good Copy by 🇺🇦 Eddie Shleyner

Auður Ösp Ólafsdóttir

Content Cheerleader and public speaker

Ég elska stuttar og auðlesnar bækur sem gefa fullt af virði. Bókin Very Good Copy eftir 🇺🇦 Eddie Shleyner, sem er nýútkomin og til á Kindle, er akkúrat í þeim flokki. Ef þú ert með margra ára reynslu í frásagnatækni og textaskrifum þá er hún ólíklega að fara að kenna þér margt nýtt. Það er samt alltaf gott að skerpa betur á grunninum og fyrir mig persónulega var hún ákveðin staðfesting á því að mín nálgun í texta og markaðsmálum er ekki algjörlega úti á túni. Já, stundum líður mér eins og ég sé úti á túni. Flest upplifum við þessi augnablik en við erum bara misgóð í að tala um það. Þú ert ekki ein/einn/eitt! Ef þú ert hins vegar að stíga þín fyrstu skref í textaskrifum þá er þetta frábær lítil bók til að hafa við höndina og glugga í þegar þig vantar innblástur. Bókin samanstendur af stuttum köflum sem saman mynda einhvers konar samfellu en geta líka algjörlega staðið einir. Uppflettirit og frásögn. Persónuleg en líka praktísk. Í einum kaflanum er hann að tala um sköpun og hvernig það að vera "creative" er í rauninni bara að tengja tvær gamlar hugmyndir saman á nýjan hátt. Sköpunargáfa er hæfileikinn að búa til nýjar tengingar. Ekkert verður til úr engu. Það er eiginlega kjarninn í að vera góður í að finna góðar sögur - að tengja það sem við sjáum og tökum eftir við eitthvað annað sem hjálpar okkur að koma skilaboðunum okkar áleiðis. Þessi kafli, sem heitir einfaldlega "Being Creative" og telur 163 orð, talaði allavega til mín. Bara smá tips inn í helgina, ef þig vantar eitthvað að lesa. …more Show translation
Ég elska stuttar og auðlesnar bækur sem gefa fullt af virði. Bókin Very Good Copy eftir 🇺🇦 Eddie Shleyner, sem er nýútkomin og til á Kindle, er akkúrat í þeim flokki. Ef þú ert með margra ára reynslu í frásagnatækni og textaskrifum þá er hún ólíklega að fara að kenna þér margt nýtt. Það er samt alltaf gott að skerpa betur á grunninum og fyrir mig persónulega var hún ákveðin staðfesting á því að mín nálgun í texta og markaðsmálum er ekki algjörlega úti á túni. Já, stundum líður mér eins og ég sé úti á túni. Flest upplifum við þessi augnablik en við erum bara misgóð í að tala um það. Þú ert ekki ein/einn/eitt! Ef þú ert hins vegar að stíga þín fyrstu skref í textaskrifum þá er þetta frábær lítil bók til að hafa við höndina og glugga í þegar þig vantar innblástur. Bókin samanstendur af stuttum köflum sem saman mynda einhvers konar samfellu en geta líka algjörlega staðið einir. Uppflettirit og frásögn. Persónuleg en líka praktísk. Í einum kaflanum er hann að tala um sköpun og hvernig það að vera "creative" er í rauninni bara að tengja tvær gamlar hugmyndir saman á nýjan hátt. Sköpunargáfa er hæfileikinn að búa til nýjar tengingar. Ekkert verður til úr engu. Það er eiginlega kjarninn í að vera góður í að finna góðar sögur - að tengja það sem við sjáum og tökum eftir við eitthvað annað sem hjálpar okkur að koma skilaboðunum okkar áleiðis. Þessi kafli, sem heitir einfaldlega "Being Creative" og telur 163 orð, talaði allavega til mín. Bara smá tips inn í helgina, ef þig vantar eitthvað að lesa. …more Show translation

Sanjay Kumar

Helping companies grow stronger using the power of insights and narratives

HOW TO BECOME A COPYWRITER... If you want a masterclass in copywriting, then read "VERY GOOD COPY" by Eddie. An absolutely captivating read! I've always been a fan of Eddie's blog, but with this book, he has truly outdone himself. He has achieved what many writers aspire to but few ever manage—an effortless flow that makes the book a joy to read. It's hard to put down. The examples he shares are both relatable and insightful, and the wisdom he imparts is truly profound. #VeryGoodCopy #GoodReads #Copywriting 🇺🇦 Eddie Shleyner …more
HOW TO BECOME A COPYWRITER... If you want a masterclass in copywriting, then read "VERY GOOD COPY" by Eddie. An absolutely captivating read! I've always been a fan of Eddie's blog, but with this book, he has truly outdone himself. He has achieved what many writers aspire to but few ever manage—an effortless flow that makes the book a joy to read. It's hard to put down. The examples he shares are both relatable and insightful, and the wisdom he imparts is truly profound. #VeryGoodCopy #GoodReads #Copywriting 🇺🇦 Eddie Shleyner …more

Nic Lobo

Senior Marketing Manager

Do you read that and feel like you've been given a Get Out Of Jail Free card? Don't be a thief, steal from the best. 🇺🇦 Eddie Shleyner's book has 206 more "micro-lessons" like this on copywriting, creativity and life. lnkd.in/eMkrMfGG …more
Do you read that and feel like you've been given a Get Out Of Jail Free card? Don't be a thief, steal from the best. 🇺🇦 Eddie Shleyner's book has 206 more "micro-lessons" like this on copywriting, creativity and life. lnkd.in/eMkrMfGG …more

Jess Campbell

Helping nonprofits discover donations in their email list

I get paid $$$$ to write captivating stories that convert people into donors. But the truth is… Even if I write the most EFFECTIVE copy on the planet for your nonprofit… If your audience is ice-cold - the message will fall flat and you’ll struggle to reach your fundraising goals.🧊🥶❄️ Recently, I’ve been loving 🇺🇦 Eddie Shleyner new book Very Good Copy (highly recommend!). A third of the way through the book he breaks down what you need to make a campaign successful: 👉 40% audience (your email & mailing list + social following) 👉 40% offer 👉 20% creative The good news is that if the audience OR the offer is off, but the creative is good - you still have somewhat of a shot. The bad news that if the audience AND offer is weak - it’s going to be an uphill battle to reaching your fundraising goals. Thats why even as a copywriter, I help and teach nonprofits about audience building and engagement. 🔥 👉 I’m a big fan of what I call The Warm Up Phase. In tomorrrows newsletter, I’m going to share 5 ways to get your donor’s to ENGAGE with your content over the next 60 days before the end-of-year fundraising season really begins. Why do you want them to practice engaging now? Because if they aren’t opening, clicking and replying to your nonprofit’s emails and other content now - they definitely won’t when they see a donate button. 🤷🏻‍♀️ Want it delivered to your inbox? See below.
I get paid $$$$ to write captivating stories that convert people into donors. But the truth is… Even if I write the most EFFECTIVE copy on the planet for your nonprofit… If your audience is ice-cold - the message will fall flat and you’ll struggle to reach your fundraising goals.🧊🥶❄️ Recently, I’ve been loving 🇺🇦 Eddie Shleyner new book Very Good Copy (highly recommend!). A third of the way through the book he breaks down what you need to make a campaign successful: 👉 40% audience (your email & mailing list + social following) 👉 40% offer 👉 20% creative The good news is that if the audience OR the offer is off, but the creative is good - you still have somewhat of a shot. The bad news that if the audience AND offer is weak - it’s going to be an uphill battle to reaching your fundraising goals. Thats why even as a copywriter, I help and teach nonprofits about audience building and engagement. 🔥 👉 I’m a big fan of what I call The Warm Up Phase. In tomorrrows newsletter, I’m going to share 5 ways to get your donor’s to ENGAGE with your content over the next 60 days before the end-of-year fundraising season really begins. Why do you want them to practice engaging now? Because if they aren’t opening, clicking and replying to your nonprofit’s emails and other content now - they definitely won’t when they see a donate button. 🤷🏻‍♀️ Want it delivered to your inbox? See below.

Anke Herrmann

Author, podcaster

When asked, "What do you want to be when you grow up?" my answers would invariably include "writer" and "teacher" ... Later I got interested in psychology, specifically in the context of learning, creating and decision-making. I guess, it doesn't come as a surprise then that I'm fascinated by the art of copywriting and consider myself a passionate and eternal student - for the benefit of my own business AND to support my clients. It's a valuable craft to cultivate for anyone in business. After all, it doesn't matter how good your product or service is if you can't communicate its value to the right people, and inspire them to take action. So I pay attention to copywriters who manage to catch and hold my attention, whose words I gobble up like a kid a cone of ice cream on the beach. 🇺🇦 Eddie Shleyner falls into that category for me. His writing sparked my curiosity on LinkedIn, I subscribed to his blog and grabbed a copy of his new book the moment it came out (I got the Kindle version so I had to get a bit creative for the pic 😛) It's everything I hoped it to be and more. If you enjoy the kind of writing that hooks you in and breaks your mind open in unexpected ways, you'll love "Very Good Copy". I'll pop the link in the comments. You can thank me (well, Eddie Shleyner) later 💃😊 …more
When asked, "What do you want to be when you grow up?" my answers would invariably include "writer" and "teacher" ... Later I got interested in psychology, specifically in the context of learning, creating and decision-making. I guess, it doesn't come as a surprise then that I'm fascinated by the art of copywriting and consider myself a passionate and eternal student - for the benefit of my own business AND to support my clients. It's a valuable craft to cultivate for anyone in business. After all, it doesn't matter how good your product or service is if you can't communicate its value to the right people, and inspire them to take action. So I pay attention to copywriters who manage to catch and hold my attention, whose words I gobble up like a kid a cone of ice cream on the beach. 🇺🇦 Eddie Shleyner falls into that category for me. His writing sparked my curiosity on LinkedIn, I subscribed to his blog and grabbed a copy of his new book the moment it came out (I got the Kindle version so I had to get a bit creative for the pic 😛) It's everything I hoped it to be and more. If you enjoy the kind of writing that hooks you in and breaks your mind open in unexpected ways, you'll love "Very Good Copy". I'll pop the link in the comments. You can thank me (well, Eddie Shleyner) later 💃😊 …more

Terry Wilson

Turning Websites into Conversion Engines

Content is King—but not all content reigns supreme. In the past twelve months at ChatMetrics, I've ventured deep into the vast, and often overwhelming yet consistently amazing world of marketing. It's a challenging landscape; I've found mastery elusive, so I focused on one particular aspect to start. Effective copy seemed the hardest part, especially for a non-seasoned copywriter like me. I knew I had to sharpen this skill. That’s when I stumbled upon Eddie Shleyner’s work—a name synonymous with captivating, educational copy. When Eddie announced the pre-launch of his latest book, I jumped on the waitlist with great anticipation. And let me tell you, this book is a goldmine. Eddie’s writing doesn’t just share tips—it delivers transformative insights. Each story, every example, they all work together to make his advice truly sink in. It’s like a masterclass in copywriting, one that leaves you both enlightened and eager to apply what you've learned. I’ve filled pages upon pages of my yellow legal pad with notes, not because I fear forgetting, but because the wisdom in this book is worth capturing. It’s an enjoyable, highly informative read that I can’t recommend enough to anyone thirsty for copywriting knowledge. So, if you're serious about mastering the art of copy, Eddie’s book is a must-read. Don’t just take my word for it—dive in and experience the shift for yourself. 🇺🇦 Eddie Shleyner #marketingistough #chatmetrics …more
Content is King—but not all content reigns supreme. In the past twelve months at ChatMetrics, I've ventured deep into the vast, and often overwhelming yet consistently amazing world of marketing. It's a challenging landscape; I've found mastery elusive, so I focused on one particular aspect to start. Effective copy seemed the hardest part, especially for a non-seasoned copywriter like me. I knew I had to sharpen this skill. That’s when I stumbled upon Eddie Shleyner’s work—a name synonymous with captivating, educational copy. When Eddie announced the pre-launch of his latest book, I jumped on the waitlist with great anticipation. And let me tell you, this book is a goldmine. Eddie’s writing doesn’t just share tips—it delivers transformative insights. Each story, every example, they all work together to make his advice truly sink in. It’s like a masterclass in copywriting, one that leaves you both enlightened and eager to apply what you've learned. I’ve filled pages upon pages of my yellow legal pad with notes, not because I fear forgetting, but because the wisdom in this book is worth capturing. It’s an enjoyable, highly informative read that I can’t recommend enough to anyone thirsty for copywriting knowledge. So, if you're serious about mastering the art of copy, Eddie’s book is a must-read. Don’t just take my word for it—dive in and experience the shift for yourself. 🇺🇦 Eddie Shleyner #marketingistough #chatmetrics …more

Dee Jakeman

From Freelancer to Online Solopreneur

Need your writing to grab attention? Here's how to do it: 1. Read 2. Write Yeah, it's that simple. Books like Very Good Copy teach you the finer points of writing. 🇺🇦 Eddie Shleyner's book is now my little black dress of copywriting - classic, understated and versatile. I'll use it again and again. If you want to lift your writing from 'meh' to attention grabbing copy 👀, then get his book. I'd suggest following 🇺🇦 Eddie too. He's the real deal. I hope you enjoy his writing as much as I do. ✌️😎 Have a great day #LinkedIn …more
Need your writing to grab attention? Here's how to do it: 1. Read 2. Write Yeah, it's that simple. Books like Very Good Copy teach you the finer points of writing. 🇺🇦 Eddie Shleyner's book is now my little black dress of copywriting - classic, understated and versatile. I'll use it again and again. If you want to lift your writing from 'meh' to attention grabbing copy 👀, then get his book. I'd suggest following 🇺🇦 Eddie too. He's the real deal. I hope you enjoy his writing as much as I do. ✌️😎 Have a great day #LinkedIn …more

Hannah Brady

Creating strategic marketing content with personality

I've slipped back into non-fiction after a good stint back in people's imaginary worlds. Currently reading "Very Good Copy" by 🇺🇦 Eddie Shleyner HIGHLY recommend to anybody with an interest in writing, particularly in a marketing/advertising capacity. It's jam-packed with practical advice that you can immediately use.
I've slipped back into non-fiction after a good stint back in people's imaginary worlds. Currently reading "Very Good Copy" by 🇺🇦 Eddie Shleyner HIGHLY recommend to anybody with an interest in writing, particularly in a marketing/advertising capacity. It's jam-packed with practical advice that you can immediately use.

Larry Minsky

Professor at Columbia College Chicago

Next book to read. 🇺🇦 Eddie Shleyner

Marcus Schaller

Hit a Plateau in Your Training, Consulting, or Coaching Business? I’ll Help You Fine-Tune Your Marketing and Start Growing Again

Been waiting for this to come out for a lonnnnng time! 🇺🇦 Eddie Shleyner has been sharing copywriting wisdom bombs for years. But for me, there's nothing quite like a good old-fashioned book—a curated compilation of the best of the best information. Looking forward to digging into this and leveling up my copywriting game. …more
Been waiting for this to come out for a lonnnnng time! 🇺🇦 Eddie Shleyner has been sharing copywriting wisdom bombs for years. But for me, there's nothing quite like a good old-fashioned book—a curated compilation of the best of the best information. Looking forward to digging into this and leveling up my copywriting game. …more

Kaitlin Harvey

Digital Content Manager at Venafi

On slowing down and noticing: Cybersecurity moves fast. Marketing moves fast. I don't have to tell you what happens when you work in cybersecurity marketing. But a couple weeks ago, my otherwise hyper-speed world slowed down for a solid 5.5 days. Brutal straight-line winds swept through Omaha. They downed thousands of trees and left nearly 220,000 people without power. Which also meant no A/C in 100+ August heat. To escape it, my husband and I practically lived in our stuffy basement, but it never got cooler than 85 degrees in our house. On day 3 of this outage, I was fed up with the basement and went outside, which was only slightly atrocious (at least there was a breeze). I flung open a lawn chair, in the shade just outside our garage, and I cracked open 🇺🇦 Eddie Shleyner's new book. I read the whole thing, cover to cover. All 207 lessons. One afternoon. ** To preface this, I also both joined the waitlist and ordered the book seconds after Eddie sent email updates, because I've followed VGC for a long time, and I love his micro-lessons. But back to the story. ** As my eyes raced over the pages, I started to slow down. Between lessons, I'd look up. And as I did, I started noticing more things: - The steady thrum of a generator down the block. - The leaves rustling in our damaged maple tree. - A small beetle scuttling across the sidewalk. But it wasn't all external. No, I noticed how much joy taking this moment brought me. Slowing down. Taking a beat. Thinking. - About writing. Because of the incredible book I was reading. - About love. Because my husband was nearby, working on cleaning up the yard while I hid from the scorching Nebraska sun. - About life. Because the situation we were in was absurd, and yet, it was already becoming a core memory. Especially just sitting in that chair, taking in the world around me. Without Netflix. Without any electronics. And, in most cases, even without my phone. Gasp, I know. I wouldn't have paid attention to any of it without Eddie's book. Sure, he'll teach you how to be a better copywriter, how to be more creative, and how to push past self-doubt. But he also teaches you how to live a life that's worth slowing down for. Eddie, well done on The Book, man. It's relatable, easily understandable, and so interwoven with heart and charm. Just like every one of the micro lessons that came before it. #copywriting #creativity #creative #writing …more
On slowing down and noticing: Cybersecurity moves fast. Marketing moves fast. I don't have to tell you what happens when you work in cybersecurity marketing. But a couple weeks ago, my otherwise hyper-speed world slowed down for a solid 5.5 days. Brutal straight-line winds swept through Omaha. They downed thousands of trees and left nearly 220,000 people without power. Which also meant no A/C in 100+ August heat. To escape it, my husband and I practically lived in our stuffy basement, but it never got cooler than 85 degrees in our house. On day 3 of this outage, I was fed up with the basement and went outside, which was only slightly atrocious (at least there was a breeze). I flung open a lawn chair, in the shade just outside our garage, and I cracked open 🇺🇦 Eddie Shleyner's new book. I read the whole thing, cover to cover. All 207 lessons. One afternoon. ** To preface this, I also both joined the waitlist and ordered the book seconds after Eddie sent email updates, because I've followed VGC for a long time, and I love his micro-lessons. But back to the story. ** As my eyes raced over the pages, I started to slow down. Between lessons, I'd look up. And as I did, I started noticing more things: - The steady thrum of a generator down the block. - The leaves rustling in our damaged maple tree. - A small beetle scuttling across the sidewalk. But it wasn't all external. No, I noticed how much joy taking this moment brought me. Slowing down. Taking a beat. Thinking. - About writing. Because of the incredible book I was reading. - About love. Because my husband was nearby, working on cleaning up the yard while I hid from the scorching Nebraska sun. - About life. Because the situation we were in was absurd, and yet, it was already becoming a core memory. Especially just sitting in that chair, taking in the world around me. Without Netflix. Without any electronics. And, in most cases, even without my phone. Gasp, I know. I wouldn't have paid attention to any of it without Eddie's book. Sure, he'll teach you how to be a better copywriter, how to be more creative, and how to push past self-doubt. But he also teaches you how to live a life that's worth slowing down for. Eddie, well done on The Book, man. It's relatable, easily understandable, and so interwoven with heart and charm. Just like every one of the micro lessons that came before it. #copywriting #creativity #creative #writing …more

Olena Vandio

Copywriter who creates demand for clients

A new obsession of mine: Very Good Copy by 🇺🇦 Eddie Shleyner. These microlessons are really hitting the spot. There are plenty of good books on copywriting, but here’s the paradox—they’re not always easy to digest. I've been grinding through Joseph Sugarman's Handbook and struggling to finish the chapters. This book, though, helps you understand the copywriter's mindset first. And it’s bite-sized, packed with captivating stories to make the lessons stick. Today's takeaway:
A new obsession of mine: Very Good Copy by 🇺🇦 Eddie Shleyner. These microlessons are really hitting the spot. There are plenty of good books on copywriting, but here’s the paradox—they’re not always easy to digest. I've been grinding through Joseph Sugarman's Handbook and struggling to finish the chapters. This book, though, helps you understand the copywriter's mindset first. And it’s bite-sized, packed with captivating stories to make the lessons stick. Today's takeaway:

Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

Having followed, read the blog posts, and completed all the courses from 🇺🇦 Eddie Shleyner, I know I am going to learn so much and this is going to be great! I do love a physical book, so I will probably end up buying the paperback version, but for now I am dipping into the Kindle version. #EddieShleyner #verygoodcopy #copywriting #goodwords …more
Having followed, read the blog posts, and completed all the courses from 🇺🇦 Eddie Shleyner, I know I am going to learn so much and this is going to be great! I do love a physical book, so I will probably end up buying the paperback version, but for now I am dipping into the Kindle version. #EddieShleyner #verygoodcopy #copywriting #goodwords …more

Spruik®

Content Marketing

In a world where clarity and brevity are king, this month's #spruikreads, Very Good Copy by Eddie Shleyner is a game-changer. This book isn’t just about writing good copy, it’s about transforming how you think. Shleyner’s approach builds new habits that lead to greater imagination and sharper writing. Shleyner’s concept of Micro-Lessons is genius. Each lesson is concise, making the book incredibly easy to consume and, more importantly, to apply. The innovative layout of the book enhances the already ground-breaking content, making it exciting to read and revisit. Shleyner’s lessons are designed to embed better thinking and writing habits. Whether you’re a seasoned writer or someone starting to dabble in some LinkedIn content, this book will change the way you approach writing copy. It’s readable, inspiring, and thought-provoking, peppered with quotes and anecdotes such as this one from Seth Godin makes it hard to put down. “Crafting a story that tricks people into making short-term decisions they regret in the long run is the worst form of marketing sin” Its focus on practical, actionable ideas sets "Very Good Copy" apart. Shleyner doesn’t waste time with dross, every page has insights you can implement immediately. This makes it a valuable resource you’ll return to again and again, regardless of your experience level. In short, Shleyner’s "Very Good Copy" is a must-read for anyone in marketing, advertising, or business for that matter. It's worth the cover price based on Shlyener's perspective on AI alone, which is both enlightened, enlightening, and entertaining. Highly recommended. #copywriting #writing …more
In a world where clarity and brevity are king, this month's #spruikreads, Very Good Copy by Eddie Shleyner is a game-changer. This book isn’t just about writing good copy, it’s about transforming how you think. Shleyner’s approach builds new habits that lead to greater imagination and sharper writing. Shleyner’s concept of Micro-Lessons is genius. Each lesson is concise, making the book incredibly easy to consume and, more importantly, to apply. The innovative layout of the book enhances the already ground-breaking content, making it exciting to read and revisit. Shleyner’s lessons are designed to embed better thinking and writing habits. Whether you’re a seasoned writer or someone starting to dabble in some LinkedIn content, this book will change the way you approach writing copy. It’s readable, inspiring, and thought-provoking, peppered with quotes and anecdotes such as this one from Seth Godin makes it hard to put down. “Crafting a story that tricks people into making short-term decisions they regret in the long run is the worst form of marketing sin” Its focus on practical, actionable ideas sets "Very Good Copy" apart. Shleyner doesn’t waste time with dross, every page has insights you can implement immediately. This makes it a valuable resource you’ll return to again and again, regardless of your experience level. In short, Shleyner’s "Very Good Copy" is a must-read for anyone in marketing, advertising, or business for that matter. It's worth the cover price based on Shlyener's perspective on AI alone, which is both enlightened, enlightening, and entertaining. Highly recommended. #copywriting #writing …more

Syed Noor

Demystifying Content Marketing

7 Golden Rules Of Copywriting⬇️ (From 🇺🇦 Eddie Shleyner's latest book 'Very Good Copy') ↪️ If you want to write copy That grabs attention And makes your customers beg To ship that product Then you must read this latest gem "Very Good Copy" by Eddie Shleyner This was my favorite read of 2024 And here are 7 copy tips⏬ ✅ Notice The Details ➡️ Slow down to observe things (Good copy comes from attention to detail) ✅ Be Clear, Not Clever ➡️ Your readers want clarity (Stop trying to be clever) ✅ Creativity Is Connecting The Dots ➡️ Connect unexpected things (People will stick with your copy) ✅ Focus On Moments ➡️ To keep your reader's attention (Make them imagine) ✅ Personal Is Powerful ➡️ That's what makes people connect ✅ Add Value ➡️ Style is good, but value matters more ✅ Bring Real Emotions ➡️ Make them take action If you want to dive Into the world of copywriting Then the 'Very Good Copy' is for you I would reread it just for the stories And the Mad Men references P.S. Share your favorite book from 2024📚? Drop it in the comments⤵️ #copywriting #linkedingrowth #writingtips #bookrecommendation
7 Golden Rules Of Copywriting⬇️ (From 🇺🇦 Eddie Shleyner's latest book 'Very Good Copy') ↪️ If you want to write copy That grabs attention And makes your customers beg To ship that product Then you must read this latest gem "Very Good Copy" by Eddie Shleyner This was my favorite read of 2024 And here are 7 copy tips⏬ ✅ Notice The Details ➡️ Slow down to observe things (Good copy comes from attention to detail) ✅ Be Clear, Not Clever ➡️ Your readers want clarity (Stop trying to be clever) ✅ Creativity Is Connecting The Dots ➡️ Connect unexpected things (People will stick with your copy) ✅ Focus On Moments ➡️ To keep your reader's attention (Make them imagine) ✅ Personal Is Powerful ➡️ That's what makes people connect ✅ Add Value ➡️ Style is good, but value matters more ✅ Bring Real Emotions ➡️ Make them take action If you want to dive Into the world of copywriting Then the 'Very Good Copy' is for you I would reread it just for the stories And the Mad Men references P.S. Share your favorite book from 2024📚? Drop it in the comments⤵️ #copywriting #linkedingrowth #writingtips #bookrecommendation

Kristoffer Lidengren

Improving Search and Conversion Rates

Reading this at the moment - highly recommend for anyone into copywriting, emails, or looking for inspiration on storytelling I'm leaving it at Tropi if anyone wants to grab a coffee and sit down and read Speaking of leaving books at Tropi Coworking - I'm thinking about building a kind of entrepreneur's library here, what do you think? Give me input please, or even better - give me books :) Thanks goes out to 🇺🇦 Eddie Shleyner for the book obviously :) …more
Reading this at the moment - highly recommend for anyone into copywriting, emails, or looking for inspiration on storytelling I'm leaving it at Tropi if anyone wants to grab a coffee and sit down and read Speaking of leaving books at Tropi Coworking - I'm thinking about building a kind of entrepreneur's library here, what do you think? Give me input please, or even better - give me books :) Thanks goes out to 🇺🇦 Eddie Shleyner for the book obviously :) …more

Grant Stimmel

Sr. Marketing Manager @ GrowLetter

"Phil, I don't think I can start on Monday." It was 2014, my senior year of college. I'd just been offered a job as a barista at a local coffee shop. 3 problems: I didn't drink coffee. I didn't know how to make coffee. And I definitely didn't like smiling at strangers. I was, undoubtedly, a terrible hire. So I sent the owner, one of my old professors, a text a few days before I was supposed to start: "Phil, I don't think I can start on Monday. I really don't know anything about coffee and just don't think I'll be good at this job. I'm sorry." He responded a few minutes later: "Don't worry, we'll train you. You'll be fine." What? NO! My escape plan ruined, I showed up on Monday with a pit in my stomach. Someone showed me how to work the espresso machine. Then the first customer showed up. I took a deep breath and fumbled my way through making their drink before nervously handing it over. They took a sip... Their eyes lit up... "This is fantastic!" they said, "Best latte I've ever had!" Just kidding. They walked off to class without a word. The truth is, I'm sure that first latte sucked. (And my 2nd one, too.) My first 100 drinks were mediocre at best. But a few weeks in, I started getting the hang of it. A few months in, and I was cranking out Caramel Macchiatos with my eyes closed. By the end of the school year, I was a shift manager making $9.25 an hour (plus tips!!!). And now I have the honor of making my wife a latte every day before she heads off to work. I haven't thought about my text exchange with Phil since it happened almost 10 years ago. Until reading page 75 of Eddie Shleyner's new book the other day. Phil was the first person who popped into my head. ____________ We're quick to cast off new folks in whatever field we're in. I know I do. (I think we forget how bad we were when we first started.) If a new hire seems completely lost, tell them you believe in them. It doesn't matter if that's true or not, just tell them. They may not work out, but they'll always remember your kind words. P.S. Thanks, Phil, for saying you believed in me way back when... even though I'm sure it wasn't true. 😁
"Phil, I don't think I can start on Monday." It was 2014, my senior year of college. I'd just been offered a job as a barista at a local coffee shop. 3 problems: I didn't drink coffee. I didn't know how to make coffee. And I definitely didn't like smiling at strangers. I was, undoubtedly, a terrible hire. So I sent the owner, one of my old professors, a text a few days before I was supposed to start: "Phil, I don't think I can start on Monday. I really don't know anything about coffee and just don't think I'll be good at this job. I'm sorry." He responded a few minutes later: "Don't worry, we'll train you. You'll be fine." What? NO! My escape plan ruined, I showed up on Monday with a pit in my stomach. Someone showed me how to work the espresso machine. Then the first customer showed up. I took a deep breath and fumbled my way through making their drink before nervously handing it over. They took a sip... Their eyes lit up... "This is fantastic!" they said, "Best latte I've ever had!" Just kidding. They walked off to class without a word. The truth is, I'm sure that first latte sucked. (And my 2nd one, too.) My first 100 drinks were mediocre at best. But a few weeks in, I started getting the hang of it. A few months in, and I was cranking out Caramel Macchiatos with my eyes closed. By the end of the school year, I was a shift manager making $9.25 an hour (plus tips!!!). And now I have the honor of making my wife a latte every day before she heads off to work. I haven't thought about my text exchange with Phil since it happened almost 10 years ago. Until reading page 75 of Eddie Shleyner's new book the other day. Phil was the first person who popped into my head. ____________ We're quick to cast off new folks in whatever field we're in. I know I do. (I think we forget how bad we were when we first started.) If a new hire seems completely lost, tell them you believe in them. It doesn't matter if that's true or not, just tell them. They may not work out, but they'll always remember your kind words. P.S. Thanks, Phil, for saying you believed in me way back when... even though I'm sure it wasn't true. 😁

Ben Bailey

Dad. Marketing. Growth. Start-ups.

Very good copy. Very good book. 🇺🇦 Eddie Shleyner

Tai Freligh

Senior Copywriter

Reading 🇺🇦 Eddie Shleyner’s new book and this struck me as a great way to put the debate about AI. 👏🏻

Robert Major

Bringing small brands to light 💡

Got my digital copy of the Very Good Copy. Can't wait to dive into the 207 micro-lessons on thinking and writing like a copywriter 👀 If you write text, content, e-mails or whatever, you should get it too. If not, at least follow 🇺🇦 Eddie Shleyner and his amazing newsletter VeryGoodCopy ❤️. #marketing #copywriting #verygoodcopy …more
Got my digital copy of the Very Good Copy. Can't wait to dive into the 207 micro-lessons on thinking and writing like a copywriter 👀 If you write text, content, e-mails or whatever, you should get it too. If not, at least follow 🇺🇦 Eddie Shleyner and his amazing newsletter VeryGoodCopy ❤️. #marketing #copywriting #verygoodcopy …more

Emily Jurgens

Marketing content strategist with a knack for digital storytelling

Very Good Book 🇺🇦 Eddie Shleyner! 👍👍

Cindy Schifano

Marketing and Communications Professional

I think I’m going to need more bookmarks….Excellent book, 🇺🇦 Eddie Shleyner. 👏

Michael Hays

Certified Copywriter and Web Content Strategist

"Marketing isn't medicine. It's not life or death. It's okay to get it wrong. Failing often, in fact, is encouraged." This is one of my favorite quotes from Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter. Thank you 🇺🇦 Eddie Shleyner
"Marketing isn't medicine. It's not life or death. It's okay to get it wrong. Failing often, in fact, is encouraged." This is one of my favorite quotes from Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter. Thank you 🇺🇦 Eddie Shleyner

Alex Eaton

Director of Product Marketing @ UserEvidence

I've come to hate the word storytelling in b2b. We've ruined it. We throw it around everywhere as fake dressing to cover up our crap salad of marketing. Most of us aren't actually doing it. Our ads, LPs, blogs, are bland and forgettable. We call things stories that aren't actually stories. Problem/Solution stories are the bare bones basics but many of us aren't even doing that. I'm been guilty of it too. It's damn hard. But one person who does it constantly, and well, is 🇺🇦 Eddie Shleyner. One of the few folks whose work I actually enjoy reading to see what he's going to do, and come away learning something about copywriting with it. I've also gotten choked up more than once reading his stuff. He tells real stories effectively, consistently. His new book rocks too. That's all. Try and be more like Eddie. Linking one of his recent essays for Hubspot that shows what I mean.
I've come to hate the word storytelling in b2b. We've ruined it. We throw it around everywhere as fake dressing to cover up our crap salad of marketing. Most of us aren't actually doing it. Our ads, LPs, blogs, are bland and forgettable. We call things stories that aren't actually stories. Problem/Solution stories are the bare bones basics but many of us aren't even doing that. I'm been guilty of it too. It's damn hard. But one person who does it constantly, and well, is 🇺🇦 Eddie Shleyner. One of the few folks whose work I actually enjoy reading to see what he's going to do, and come away learning something about copywriting with it. I've also gotten choked up more than once reading his stuff. He tells real stories effectively, consistently. His new book rocks too. That's all. Try and be more like Eddie. Linking one of his recent essays for Hubspot that shows what I mean.

Devi Shree

Freelance writer | ex-Microsoft

I teared a little reading the prologue to this book and it is embarrassing. Because this is a book on copywriting - not quite meant to be a tearjerker, is it? But when Eddie Schleyner talks about how he landed his first copywriting job and how happy he felt just to be paid to write, I remembered my younger self. After years spent in a very practical education system where math and science always took precedence over language arts, I had learnt to suppress any creative inclinations. Till one day - finding out I could get paid for my words was liberation. Thus the tears. But like any tortured creator who keeps striving, I always wonder what else to do better. And Very Good Copy has answers for me. Eddie shares all the work he has done researching, studying, distilling and contextualizing copywriting, over however many seasons of his life, in one nicely bound book. I have been reading it at snail pace because ever microessay has ideas and thoughts so powerful that they demand I stop, think and connect. The book is challenging me to re-examine my craft and refine it in different ways and I know every copywriter who picks it up will be better for it. On the path to Very Good Copy. …more
I teared a little reading the prologue to this book and it is embarrassing. Because this is a book on copywriting - not quite meant to be a tearjerker, is it? But when Eddie Schleyner talks about how he landed his first copywriting job and how happy he felt just to be paid to write, I remembered my younger self. After years spent in a very practical education system where math and science always took precedence over language arts, I had learnt to suppress any creative inclinations. Till one day - finding out I could get paid for my words was liberation. Thus the tears. But like any tortured creator who keeps striving, I always wonder what else to do better. And Very Good Copy has answers for me. Eddie shares all the work he has done researching, studying, distilling and contextualizing copywriting, over however many seasons of his life, in one nicely bound book. I have been reading it at snail pace because ever microessay has ideas and thoughts so powerful that they demand I stop, think and connect. The book is challenging me to re-examine my craft and refine it in different ways and I know every copywriter who picks it up will be better for it. On the path to Very Good Copy. …more

Yasmin Qureshi

✍🏼 B2C Creative Copywriter & Content Writer

Enjoying reading Very Good Copy whilst on holiday somewhere in the UK with my micro-campervan 😄🏕️ 🚐 This is a highly recommended read for copywriters, new and experienced! 📖
Enjoying reading Very Good Copy whilst on holiday somewhere in the UK with my micro-campervan 😄🏕️ 🚐 This is a highly recommended read for copywriters, new and experienced! 📖

Pete DeOlympio

Director of Product Marketing

I mean, what are face-melting riffs if not the snappy headline of the song? No? Mmm ok, probably not. Gross. But hey, look at me trying to find something to do that isn't looking at good screen or bad screen! Who said old dude hobbies were lame!? …more
I mean, what are face-melting riffs if not the snappy headline of the song? No? Mmm ok, probably not. Gross. But hey, look at me trying to find something to do that isn't looking at good screen or bad screen! Who said old dude hobbies were lame!? …more

Patty Dowdy

Driving innovation through business development and advisory services.

The 207 ways a copywriting book changed the way I think and write. VeryGoodCopy 🇺🇦 Eddie Shleyner
The 207 ways a copywriting book changed the way I think and write. VeryGoodCopy 🇺🇦 Eddie Shleyner

Amy Klein

Senior Manager, Social Media at FARM Buffalo

This book is a goldmine (and I'm only 1/3 of the way through). But the nugget that has stuck with me the most isn't even in the microlessons, it's in the prologue. 🇺🇦 Eddie Shleyner tells the story of how he got into copywriting. "First, I began obsessively studying the craft ... Then, I wrote about what I learned." But when he started, he didn't do it to write a book or start his newsletter. He did it for himself, for his own growth. It reminded me of how excited I'd get to track down and try out new techniques when I started learning about social media. While I still do it for work, I miss doing it for myself, too. This book was the nudge that I needed to get back to it. Thanks for the inspo, Eddie! To anyone interested in copywriting (or anything copywriting adjacent), this book is a must-read, and so are his emails. I'll leave ya a link in the comments. …more
This book is a goldmine (and I'm only 1/3 of the way through). But the nugget that has stuck with me the most isn't even in the microlessons, it's in the prologue. 🇺🇦 Eddie Shleyner tells the story of how he got into copywriting. "First, I began obsessively studying the craft ... Then, I wrote about what I learned." But when he started, he didn't do it to write a book or start his newsletter. He did it for himself, for his own growth. It reminded me of how excited I'd get to track down and try out new techniques when I started learning about social media. While I still do it for work, I miss doing it for myself, too. This book was the nudge that I needed to get back to it. Thanks for the inspo, Eddie! To anyone interested in copywriting (or anything copywriting adjacent), this book is a must-read, and so are his emails. I'll leave ya a link in the comments. …more

Amanda Harr

Hand me a pen and I’ll turn the world upside down.

I’m fine. It’s just that 🇺🇦 Eddie Shleyner’s book on copywriting has me tearing up like I’m watching a classic Coke commercial at Christmastime.
I’m fine. It’s just that 🇺🇦 Eddie Shleyner’s book on copywriting has me tearing up like I’m watching a classic Coke commercial at Christmastime.

Claudia Domenici

Can't find the right words? I got you covered! Can't find the right words? I got you covered!

This book helped me reconnect to my passion and reason for being a copywriter, still today! It also gave me new perspectives on this profession and a way to see my recurrent impostor syndrome as just one part of the journey. Like what? Well, for example, the book's section 'On Thinking' comes before 'On Writing'. No need to explain why I find this is brilliant when you apply this process to copywriting, right? 🤓 I have been following Eddie's newsletter, VeryGoodCopy for some time and have never missed reading one. 🇺🇦 Eddie Shleyner is a generous (copy)writer who possesses innate talent and remarkable experience. He constantly emphasizes exercises, analysis, and self-reflection, because, yes, as a writer you need to do research, read, and learn (and copy!) from others. And "write carelessly" before "editing ruthlessly". So, if you're a copywriter, a writer, a creative, a student, or an artist, this volume will give you lots of inspiration and energy with three fundamental things: practical examples, powerful images, and great references. Here's one of my favourite passages: "Copywriters are not paid to write. Writing well is important but our job, above all else, is to think, to connect things. Connection, as it were, is our true work. Sometimes, this happens consciously, purposefully. And other times, our best connections are purely accidental."
This book helped me reconnect to my passion and reason for being a copywriter, still today! It also gave me new perspectives on this profession and a way to see my recurrent impostor syndrome as just one part of the journey. Like what? Well, for example, the book's section 'On Thinking' comes before 'On Writing'. No need to explain why I find this is brilliant when you apply this process to copywriting, right? 🤓 I have been following Eddie's newsletter, VeryGoodCopy for some time and have never missed reading one. 🇺🇦 Eddie Shleyner is a generous (copy)writer who possesses innate talent and remarkable experience. He constantly emphasizes exercises, analysis, and self-reflection, because, yes, as a writer you need to do research, read, and learn (and copy!) from others. And "write carelessly" before "editing ruthlessly". So, if you're a copywriter, a writer, a creative, a student, or an artist, this volume will give you lots of inspiration and energy with three fundamental things: practical examples, powerful images, and great references. Here's one of my favourite passages: "Copywriters are not paid to write. Writing well is important but our job, above all else, is to think, to connect things. Connection, as it were, is our true work. Sometimes, this happens consciously, purposefully. And other times, our best connections are purely accidental."

Shelly Buettner

Jewelry Copywriter & Content Strategist

I have both versions... cause I gotta be able to read ya wherever and whenever! 🙂👍

Kush 🖊️

@WriteWithKush

Just started reading 'Very Good Copy' It's disguised as a copywriting book, but it's so much more than that. Highly recommended for all the writers (and creators in general) out there. Well done, @VeryGoodCopy
Just started reading 'Very Good Copy' It's disguised as a copywriting book, but it's so much more than that. Highly recommended for all the writers (and creators in general) out there. Well done, @VeryGoodCopy

Gus Tiffer

@gus_tiffer

I got a good feeling about this one. Very Good Copy by Eddie Shleyner
I got a good feeling about this one. Very Good Copy by Eddie Shleyner

Anand Kansal

B2B SaaS Marketing Operator | Director of Marketing at Locale.ai

Joined the waitlist. Looking forward to getting my hands on this.

🏁 ☀ AJ Alonzo

I help B2B companies drive repeatable pipeline revenue -------------- 🥏 Amateur Disc Golfer & Ultimate Player 🥃 Whiskey Enthusiast 🎮 Lifelong Pokémon Fan 🐶 Dog Lover

I'm on the waitlist! VGC has been a tremendous resource - I can't wait to read the book.
I'm on the waitlist! VGC has been a tremendous resource - I can't wait to read the book.

tim moxey

Chief Operating Officer at Austin and Kat

Joined the waitlist and can’t wait for the book!

Mike B.

I help businesses unlock the software driving their digital transformation | Senior AE at Userlane

Joined the waitlist today and I'm super excited to absorb all the wisdom within!

Jagan P

Copywriter. Expert in cracking ideas purely for self joy. Sometimes brands join my party.

👍🏻Waiting👍🏻

Elena Kirova

Data | Analytics | Research @ Block Scholes || 🔮 𝙲𝚑𝚒𝚎𝚏 𝚂𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐 𝙾𝚏𝚏𝚒𝚌𝚎𝚛 💬 || 🔗 Blockchain, Web3, DeFI, TradFi || Entrepreneur || Angel Investor

I've been following 🇺🇦 Eddie Shleyner and reading his newsletter for over a year. Always waiting eagerly to read everything he comes up with. The most copywriting value packed in just a few words out there. Happy I came across his content once upon a time! And now a book is coming out - naturally, I signed myself up to the waitlist. Can't wait - Keep it coming Eddie 🚀
I've been following 🇺🇦 Eddie Shleyner and reading his newsletter for over a year. Always waiting eagerly to read everything he comes up with. The most copywriting value packed in just a few words out there. Happy I came across his content once upon a time! And now a book is coming out - naturally, I signed myself up to the waitlist. Can't wait - Keep it coming Eddie 🚀

Sharmila Bharadwaj

Copywriter | Ghostwriter | SEO Content writer | Write to change | One tribe. Be kind.

Now I have another reason to wait for spring🌸 On the waitlist!

Sabrish Menon

Chief Executive Officer

On the waitlist…excited!

Bruno Angioni

Poeta, Copywriter & Ghostwriter | Spanish & English

This book couldn't come at a better time. Happily waiting! Thank you 🇺🇦 Eddie Shleyner !
This book couldn't come at a better time. Happily waiting! Thank you 🇺🇦 Eddie Shleyner !

Jason Cremins (Signagelive)

Helping enterprises scale their digital signage through content automation, AI and analytics

On the waitlist and looking forward to immersing myself in 10 years of unparalleled copywriting wisdom from 🇺🇦 Eddie Shleyner As a Founder/CEO my choice of words have huge implications, both internal and external to my business. Having Eddie's vast experience and guidance through his book will ensure what I communicate has maximum positive impact.
On the waitlist and looking forward to immersing myself in 10 years of unparalleled copywriting wisdom from 🇺🇦 Eddie Shleyner As a Founder/CEO my choice of words have huge implications, both internal and external to my business. Having Eddie's vast experience and guidance through his book will ensure what I communicate has maximum positive impact.

Julian Ivann

Spending hours managing referrals in AWS or Microsoft? 😵 What if you could automate referral sharing and never touch AWS ACE or Partner Center again? 🤯 | 🚢 PartnerSHIPS & Sales Enthusiast 🤓 | We're Hiring Remote 👋

🇺🇦 Eddie Shleyner on the waitlist. Excited for the launch! 🚀

Darren Shelton 🚢

CoFounder | VP Maritime | Sales Director | Chairman | Regent

🇺🇦 Eddie has insights waiting to be discovered by the teeming masses, thus us patiently hanging out on the wait-not-much-longer-list
🇺🇦 Eddie has insights waiting to be discovered by the teeming masses, thus us patiently hanging out on the wait-not-much-longer-list

Ayesha Saddiqa

SEO Blog Writer | E-E-A-T, Targeted Content, On-Page SEO | I help businesses generate increased traffic and conversions by creating engaging and SEO-optimized content. | Premium Ghostwriter

On the list. Can't wait to read it!

Karen Adams

Enjoy a clear mind and sharp focus with Rather Good Workshops and Training | Speaking, Facilitation | Appreciate | Meditate | Facilitate |

Hi, 🇺🇦 Eddie, I'm feeling like I'm a bit late to the party! But it's still spring, so I'm glad to join the waitlist and be in excellent company.
Hi, 🇺🇦 Eddie, I'm feeling like I'm a bit late to the party! But it's still spring, so I'm glad to join the waitlist and be in excellent company.

Jocelyn Hanc 🏳️‍🌈

Vice President Operations at XYZ

Looking forward to this! I've been getting your newsletter via my work email for years. I immediately signed up for the book waitlist. It's one of the few newsletters I ever actually read! I manage content creation and am always forwarding it along for inspiration :D
Looking forward to this! I've been getting your newsletter via my work email for years. I immediately signed up for the book waitlist. It's one of the few newsletters I ever actually read! I manage content creation and am always forwarding it along for inspiration :D

Mathew Schulz

VP, Strategy @ Airbase | Founder @ matchat | Procurement Advisor & Strategist | Ex-Forrester | Former Marine

Congrats! I'm flying to Chicago for an autograph! Wheels up, 🇺🇦 Eddie

Jesse FitzSimmons

Account Executive | Tracker

I went to college for business marketing and got directly into sales after school, I am hoping this book will complement my experience so far. Happy to join the waitling list after hearing you 🇺🇦 Eddie Shleyner on Devin Reed's podcast. Best of luck with the launch, I am looking forward to it.
I went to college for business marketing and got directly into sales after school, I am hoping this book will complement my experience so far. Happy to join the waitling list after hearing you 🇺🇦 Eddie Shleyner on Devin Reed's podcast. Best of luck with the launch, I am looking forward to it.

Cristin Barth

Group Creative Director at GYK | Ad Club Board Member

Ready to fill my brain with very good copy. 🧠 Also taking note of the impeccable LinkedIn marketing for the book. Can’t wait for launch!
Ready to fill my brain with very good copy. 🧠 Also taking note of the impeccable LinkedIn marketing for the book. Can’t wait for launch!

Gerald Co

Graphic Designer, Illustrator, Brand Specialist and Art Director. I help organizations tell their stories thru images, layouts and colors. Let's tell your story!

I've been tracking with Eddie since his mino-course on fascinations and have taken the TLP (Transformational Landing Pages) course. Being so generous with everything he's learning on copywriting, I'm amazed that he has so much more to teach! But nothing excites me more than having something I can mark up and tear down (even if it's on my kindle) I'm so excited for this a very good copy --book 😊 spring can't come quick enough! I'm confident that Eddie's going to crush this as he always does!
I've been tracking with Eddie since his mino-course on fascinations and have taken the TLP (Transformational Landing Pages) course. Being so generous with everything he's learning on copywriting, I'm amazed that he has so much more to teach! But nothing excites me more than having something I can mark up and tear down (even if it's on my kindle) I'm so excited for this a very good copy --book 😊 spring can't come quick enough! I'm confident that Eddie's going to crush this as he always does!

Rob Burke

Ghostwriter for MSP Founders & Executives | Position Yourself as an MSP Industry Authority

I recommend Very Good Copy to all my fellow copywriters and I can't wait for your release of 📘 the book.
I recommend Very Good Copy to all my fellow copywriters and I can't wait for your release of 📘 the book.

Maryam Bitege

Fearlessly failing forward & encouraging others to do the same

I couldn’t sign up to the waiting list fast enough! Looking forward to this 😄

Jaideep Penta

Student at AMRITA VISHWA VIDYAPEETHAM

One of the few newsletters I read and ponder upon a lot is yours Eddie. Wishing you the very best for the book. Looking forward to it!
One of the few newsletters I read and ponder upon a lot is yours Eddie. Wishing you the very best for the book. Looking forward to it!

Anja Sergeeva

Digital Storyteller & Brand Builder

"🇺🇦 Eddie will actually read this!' Just thinking that gave me the kind of brain freeze you get when meeting someone you truly admire—you can almost physically feel it! 🇺🇦 Eddie, I learn so much from you every day. It might not be breaking news, but I had to say it anyway. I hope you know how much value your content brings. I can’t wait for The Book. It’s been ages since I've been this excited to be on a waitlist, and what a fantastic company to be in!
"🇺🇦 Eddie will actually read this!' Just thinking that gave me the kind of brain freeze you get when meeting someone you truly admire—you can almost physically feel it! 🇺🇦 Eddie, I learn so much from you every day. It might not be breaking news, but I had to say it anyway. I hope you know how much value your content brings. I can’t wait for The Book. It’s been ages since I've been this excited to be on a waitlist, and what a fantastic company to be in!

Renato Ben

CEO at Circolo Fotografico Agordino presso Circolo Fotografico Agordino

Hi Eddie, waiting  with passion!

Manuel DAlessandro

Copywriter profesional │ Especialista en textos publicitarios persuasivos │ Contenido para mercados financieros y empresas de trading online │Responsable de Apalabrarte Copywriting Web

Don't be scared to talk to yourself in Spanish! I have been a copywriter for many years now and I think that whenever new material about our profession is about to appear, such as this book, it is an auspicious fact. When a book comes to market, it's an explosion of new ideas. I can assure you that Eddie Shleyner knows what he's talking about and what this business is all about. I invite you to join the waiting list for his book. See original See original text of this comment ·
Don't be scared to talk to yourself in Spanish! I have been a copywriter for many years now and I think that whenever new material about our profession is about to appear, such as this book, it is an auspicious fact. When a book comes to market, it's an explosion of new ideas. I can assure you that Eddie Shleyner knows what he's talking about and what this business is all about. I invite you to join the waiting list for his book. See original See original text of this comment ·

Chadvee Appanah

Content Marketing Manager & Copywriter 🎯 B2B Marketing

YAYYY! I can't believe I'm only seeing this now w.t.f. I was writing a list of my current favorite copywriters. The list started with 🇺🇦 Eddie Shleyner. Then I started at my screen for 10 minutes thinking of anyone else. There you go, that's the list. Joined the waitlist!
YAYYY! I can't believe I'm only seeing this now w.t.f. I was writing a list of my current favorite copywriters. The list started with 🇺🇦 Eddie Shleyner. Then I started at my screen for 10 minutes thinking of anyone else. There you go, that's the list. Joined the waitlist!

Magnus Ruben

Copywriting & Partnerships 🥩 Juicy Marbles

One of the few newsletters I can always make time for. Can't wait to read the 'novelization.' Congrats 🇺🇦 Eddie 🎆

Daniela Gordillo

Marketing Strategist & Brand Storyteller | Connecting brands with the audiences that give them meaning | Human Behaviour Geek.

Officially on the waiting list 🇺🇦 Eddie Shleyner! I have recently but promplty become a huge fan of your work, and after reading Rory Sutherland review it was a no-brainer for me, I need this book!
Officially on the waiting list 🇺🇦 Eddie Shleyner! I have recently but promplty become a huge fan of your work, and after reading Rory Sutherland review it was a no-brainer for me, I need this book!

Simon Litt

Talks about finance too much | Content Strategist & Editor @ BWZ

Okay, here's the thing: I write about stuff that very few people WANT to read—finance, accounting, etc.—which means I need to make my words interesting. If I don't, I'll be no better than the college textbooks that made me want to gouge my eyes out. This means I have to put in work to be not boring, while teaching about objectively boring stuff. I know, "Boohoo, poor Simon". But it seems that whenever I start getting lazy and tempted to publish so-so content, Eddie pops into my inbox with tips and insights that get me to view my work more critically. Ergo, he gives me a path to becoming less boring. I've waitlisted the book—can't wait to see what else I'm doing that kinda sucks, and exactly how to improve it.
Okay, here's the thing: I write about stuff that very few people WANT to read—finance, accounting, etc.—which means I need to make my words interesting. If I don't, I'll be no better than the college textbooks that made me want to gouge my eyes out. This means I have to put in work to be not boring, while teaching about objectively boring stuff. I know, "Boohoo, poor Simon". But it seems that whenever I start getting lazy and tempted to publish so-so content, Eddie pops into my inbox with tips and insights that get me to view my work more critically. Ergo, he gives me a path to becoming less boring. I've waitlisted the book—can't wait to see what else I'm doing that kinda sucks, and exactly how to improve it.

Tyler N.

📧 I help e-commerce and coaching businesses with email sequences & list management | I promise increased open rates & sales in 2 weeks! | Sales Page & Funnels | Entrepreneur

Awesome 🇺🇦 Eddie!! I'm on the waitlist for your book! If it's anything like your newsletters, it will be filled with amazing examples and stories.
Awesome 🇺🇦 Eddie!! I'm on the waitlist for your book! If it's anything like your newsletters, it will be filled with amazing examples and stories.

Greg Roth

Head of Marketing at Unitel

Really looking forward to this!

Josh Lee, PT 🏔️

10X Body Coach For Colorado Men 40+ ➡️ Simple, Proven Techniques To Solve Pain, Stiffness & Injury That Impact Your Game In The Boardroom & Back-Nine. Physical Therapist Revealing Scientific Performance Secrets For Men

From everything I know about 🇺🇦 Eddie Shleyner from LinkedIn and his newsletter, this book will be jam-packed with value. That’s why I joined the waitlist 🍻
From everything I know about 🇺🇦 Eddie Shleyner from LinkedIn and his newsletter, this book will be jam-packed with value. That’s why I joined the waitlist 🍻

Luis Pablo MATEO

Creator of the Science of Profit. I help business owners tired of slaving in their own businesses to dramatically increase their sales and profits so they can spend time doing what they love.

Yes, I'm also on the waiting list to receive Eddie's book. If he has compiled in this book only 10% of the teachings he shares with those who have the possibility to talk to him frequently, I guarantee that he will be worth his weight in gold! See original See original text of this comment ·
Yes, I'm also on the waiting list to receive Eddie's book. If he has compiled in this book only 10% of the teachings he shares with those who have the possibility to talk to him frequently, I guarantee that he will be worth his weight in gold! See original See original text of this comment ·

William Potts
Hey Eddie looking forward to your new book, I'm on the wait list.

Sean Williams

Helping founders & CEOs break the Internet. I craft long form videos and then use them to grow your brand.

Can't wait to get a copy of this! Copy is my weakest point so this should be great

Hendra van Niekerk

I take care of the daily tech & graphics of your business so you feel less stressed & have more time!

Hi I just joined your waitlist. Can't wait for your book

Christophe Oliver

🧲 Attirez vos clients idéaux avec des textes qui les incitent à agir ✅ Copywriter SEO & Formateur ChatGPT | prospection & conversion

😎 Who is 🇺🇦 Eddie Shleyner? One of the most powerful copywriter of his generation 🔥 His newsletter aka VCG is the most inspirational text for writing very good copies that really sell. So, I'm on the waitlist and I can't wait to read the book me too!
😎 Who is 🇺🇦 Eddie Shleyner? One of the most powerful copywriter of his generation 🔥 His newsletter aka VCG is the most inspirational text for writing very good copies that really sell. So, I'm on the waitlist and I can't wait to read the book me too!

Kellie Davis 🧩

Strategic Marketing Leader & Storyteller ► Shaping Future Brand Narratives | Driving Differentiation & Revenue Growth | Multi-Channel Campaign Execution | Digital Marketing & AI | High-Performance Team Leadership

So excited for this ☺️ I’ve cherished all your little nuggets of wisdom over the years, and am happy to be on the waitlist!
So excited for this ☺️ I’ve cherished all your little nuggets of wisdom over the years, and am happy to be on the waitlist!

Julie Clarke-Bush

Fractional CMO @ HighViz Marketing | Proven Lead Generation Framework | LinkedIn Evangelist

Thank you for helping me be a better copywriter. 💖

Stacey Gonzales, Ed.D.

Turn your expertise into profitable business | Strategic positioning for leaders who want to build authoritative personal brands | Top 30 Tech Innovator | 20 years in c-suite managing 8-figures | Spiritual Seeker 💫

Can't wait to get this copy and add it to my list with all the great copywriters of all time, Sugarman, Bly...now Shleyner!
Can't wait to get this copy and add it to my list with all the great copywriters of all time, Sugarman, Bly...now Shleyner!

Sarah Cortés

Content Marketing and SEO Writing Specialist ✈ - Digital Marketing

You're an incredible storyteller, and I have no doubt this book will be as captivating. On the waitlist and looking forward to getting a copy!
You're an incredible storyteller, and I have no doubt this book will be as captivating. On the waitlist and looking forward to getting a copy!

Shannon W. Williams

Premium Ghostwriter • Brand Messaging Consultant for Emerging Thought Leaders • Speaker & Author • New Book Release 12.01.24

🇺🇦 Eddie Shleyner I'm on the wait-list and looking forward to the book!

Allan Ingledue

I'm a philomath who writes about life, personal growth, human nature and writing.

Just got my spot on the waitlist for Eddie Shleyner's upcoming book and I'm buzzing with excitement! Ever felt like you stumbled upon a secret garden of knowledge? That's this book for me. As someone who's devoured every piece of wisdom Eddie has ever shared, I know this isn't just another read—it's a masterclass in writing that sticks with you. If you cherish sharp, insightful writing that elevates your skills, you don't want to miss out. Who's joining me on this adventure? ✋
Just got my spot on the waitlist for Eddie Shleyner's upcoming book and I'm buzzing with excitement! Ever felt like you stumbled upon a secret garden of knowledge? That's this book for me. As someone who's devoured every piece of wisdom Eddie has ever shared, I know this isn't just another read—it's a masterclass in writing that sticks with you. If you cherish sharp, insightful writing that elevates your skills, you don't want to miss out. Who's joining me on this adventure? ✋

Ben Harvell

Senior Copywriter

On the waitlist. I have a feeling this book will become as dog-eared as my copy of Ogilvy on Advertising.

Dave Taillefer

Founder & Director @ ICONA Digital Marketing for Law Firms | Online Marketing, SEO

Hey 🇺🇦 Eddie Shleyner, I'm looking forward to reading your book. In an era of blitz bots it's nice to know that skill and experience still carry weight.
Hey 🇺🇦 Eddie Shleyner, I'm looking forward to reading your book. In an era of blitz bots it's nice to know that skill and experience still carry weight.

Jasmit Sidhu

Business Consultant at Fiserv | Clover Business Solutions

This is one of the few non fiction books I am excited to be on the waitlist for. Your content has always been tier 1. I expect nothing less from your book.
This is one of the few non fiction books I am excited to be on the waitlist for. Your content has always been tier 1. I expect nothing less from your book.

Abhishek Deori

Creative@BBH | ex Foxymoron

On the waitlist!

Suchithra Krishnan

Communications Manager | MBA

I can't wait to read this - on the waitlist! In the world of (conventionally) 'dry' B2B content, 🇺🇦 Eddie Shleyner has been absolutely inspirational, giving me different perspectives on what and how to write copy that moves. Thank you for VGC!
I can't wait to read this - on the waitlist! In the world of (conventionally) 'dry' B2B content, 🇺🇦 Eddie Shleyner has been absolutely inspirational, giving me different perspectives on what and how to write copy that moves. Thank you for VGC!

Céline Fontaine Sainfleuret

Directrice Communication chez Bail Art

Very good (work) 🇺🇦 Eddie Shleyner as always :-)

Bethany Peck

Communications Coordinator at Peter and John Ministries

Been following you for a long time Eddie, and I've learned so much! (Plus, I still remember how you replied personally to one of my replies to your emails - loved that!). Really looking forward to your wisdom compiled in book form - I'm on the waitlist and can't wait!
Been following you for a long time Eddie, and I've learned so much! (Plus, I still remember how you replied personally to one of my replies to your emails - loved that!). Really looking forward to your wisdom compiled in book form - I'm on the waitlist and can't wait!

Joseph R. Maldonado ⚜️

The Cold Outreach Subscription™ for Nimble B2B Agencies & Service Businesses—Develop Outbound Sales Effortlessly With Premium Cold Calling & Emailing You Can Cancel Anytime 🕊️🔥 Curious Micro-Agency Owner for Christ

ECSTATIC about your new book, Eddie. I’m on the waitlist 😁