Applecroft Finance

What others are saying

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SK
Siobhan Kelly

Account manager. J.J Kelly and Sons Ltd

We recently used Applecroft Finance to arrange finance for one of our development projects, and I honestly couldn't fault the service. We needed funding to keep the project moving, and the team made the whole process much easier than we expected. Communication was great from start to finish, we always knew where things stood, and any questions we had were answered quickly. What impressed us most was the advice we received. They took the time to understand what we were trying to achieve and made sure the finance was the right fit for the project. We always felt supported throughout the process, and their knowledge and guidance gave us real confidence in the decisions we were making. I'd have no hesitation in recommending Applecroft Finance to anyone looking for bridging or overdraft finance. They're knowledgeable, easy to deal with, and provide a personal service that's hard to find. We'll definitely be back for future projects.
We recently used Applecroft Finance to arrange finance for one of our development projects, and I honestly couldn't fault the service. We needed funding to keep the project moving, and the team made the whole process much easier than we expected. Communication was great from start to finish, we always knew where things stood, and any questions we had were answered quickly. What impressed us most was the advice we received. They took the time to understand what we were trying to achieve and made sure the finance was the right fit for the project. We always felt supported throughout the process, and their knowledge and guidance gave us real confidence in the decisions we were making. I'd have no hesitation in recommending Applecroft Finance to anyone looking for bridging or overdraft finance. They're knowledgeable, easy to deal with, and provide a personal service that's hard to find. We'll definitely be back for future projects.
ZA
zakariya akhoon

Zak Eyecare Ltd

Great service from the Applecroft Finance team. They were responsive, professional, and kept me informed throughout the process. Everything was handled efficiently, and I'd definitely recommend them.
Great service from the Applecroft Finance team. They were responsive, professional, and kept me informed throughout the process. Everything was handled efficiently, and I'd definitely recommend them.
ZK
Zdenka Kovacova

Cumberise Properties Ltd.

First auction. First deal!

We cannot thank Josh at Applecroft Finance enough for his outstanding support in helping us secure finance for our auction property purchase. From the very beginning, Josh was knowledgeable, approachable, and incredibly responsive. Buying at auction comes with strict deadlines and can be a stressful process, but Josh guided us every step of the way, keeping us informed and ensuring everything progressed smoothly. He worked tirelessly to find the right finance solution for our circumstances and was always available to answer our questions, explain the process, and provide reassurance when we needed it most. His professionalism, attention to detail, and commitment to achieving the best outcome for us made a real difference. Thanks to Josh's expertise and dedication, we were able to secure the funding needed to complete our auction purchase successfully. We would highly recommend Josh and the team at Applecroft Finance to anyone looking for a mortgage or bridging finance broker. If you're looking for someone who genuinely cares about their clients and goes above and beyond, Josh is the person to speak to. Thank you again, Josh, for making what could have been a stressful experience feel straightforward and manageable.
We cannot thank Josh at Applecroft Finance enough for his outstanding support in helping us secure finance for our auction property purchase. From the very beginning, Josh was knowledgeable, approachable, and incredibly responsive. Buying at auction comes with strict deadlines and can be a stressful process, but Josh guided us every step of the way, keeping us informed and ensuring everything progressed smoothly. He worked tirelessly to find the right finance solution for our circumstances and was always available to answer our questions, explain the process, and provide reassurance when we needed it most. His professionalism, attention to detail, and commitment to achieving the best outcome for us made a real difference. Thanks to Josh's expertise and dedication, we were able to secure the funding needed to complete our auction purchase successfully. We would highly recommend Josh and the team at Applecroft Finance to anyone looking for a mortgage or bridging finance broker. If you're looking for someone who genuinely cares about their clients and goes above and beyond, Josh is the person to speak to. Thank you again, Josh, for making what could have been a stressful experience feel straightforward and manageable.
AB
Adam Blake

Director | Blake & Son Building Contractors

Working with Josh at Applecroft Finance has been a great experience from beginning to end. As a development company, securing the right finance is crucial to keeping our projects moving smoothly, and Josh delivered exactly what we needed, professionally, efficiently, and with an unwavering commitment to great service. Throughout the process, Josh remained calm, patient, and consistently helpful, even when complexities arose. His ability to guide us clearly through each stage, answer every question without hesitation, and maintain full transparency made what could have been a stressful journey feel straightforward and well‑managed. We are genuinely grateful for Josh’s professionalism and expertise, and we would recommend Applecroft Finance to any developer seeking reliable, knowledgeable, and truly customer‑focused finance support.

Working with Josh at Applecroft Finance has been a great experience from beginning to end. As a development company, securing the right finance is crucial to keeping our projects moving smoothly, and Josh delivered exactly what we needed, professionally, efficiently, and with an unwavering commitment to great service. Throughout the process, Josh remained calm, patient, and consistently helpful, even when complexities arose. His ability to guide us clearly through each stage, answer every question without hesitation, and maintain full transparency made what could have been a stressful journey feel straightforward and well‑managed. We are genuinely grateful for Josh’s professionalism and expertise, and we would recommend Applecroft Finance to any developer seeking reliable, knowledgeable, and truly customer‑focused finance support.

Mohammed Qayum

78:8 Ltd

Restructuring

I was in probably the worst financial conundrum of my life. A lot of assets across the country and equity but cash strapped with bridging loans expiring fast. In came Josh and with his connections and reorganised £3m worth of debt into a very manageable and dare I say easy structure. Could not believe how it all worked out and I am eternally grateful at the speed and attention to detail he committed to my case.
I was in probably the worst financial conundrum of my life. A lot of assets across the country and equity but cash strapped with bridging loans expiring fast. In came Josh and with his connections and reorganised £3m worth of debt into a very manageable and dare I say easy structure. Could not believe how it all worked out and I am eternally grateful at the speed and attention to detail he committed to my case.
BM
Beatrix and Walter McCrae

McCrae Property Group Limited

Purchase bridge in Scotland

Firstly, Josh is a powerhouse. He has been a formidable force in helping us get to this point of being able to purchase a major asset for our business. We cannot thank him enough. Josh, you are truly great and dedicated at what you do, and your work ethic is contagious. You have made receiving results accessible for everyone in this process - despite multiple obstacles, strict deadlines, and rigid circumstances - and for that we will be eternally grateful. We will be returning to and recommending Applecroft Finance again and again, with pleasure - all thanks to Josh.
Firstly, Josh is a powerhouse. He has been a formidable force in helping us get to this point of being able to purchase a major asset for our business. We cannot thank him enough. Josh, you are truly great and dedicated at what you do, and your work ethic is contagious. You have made receiving results accessible for everyone in this process - despite multiple obstacles, strict deadlines, and rigid circumstances - and for that we will be eternally grateful. We will be returning to and recommending Applecroft Finance again and again, with pleasure - all thanks to Josh.
Deborah

Director | DKF Homes Ltd

Investor pulled out last minute!

Amazing isn't enough to describe how Josh was during this process. By way of miracle, he successfully provided the required funding within 5 days to complete on a land purchase! He was present and actively involved at every single stage and was constantly coming up with solutions and ways to mitigate any issues that came up. Now that the purchase has completed, he's also seeing me through the development funding and I look forward to a continuous working relationship through this project and future ones. Thanks again, Josh.
Amazing isn't enough to describe how Josh was during this process. By way of miracle, he successfully provided the required funding within 5 days to complete on a land purchase! He was present and actively involved at every single stage and was constantly coming up with solutions and ways to mitigate any issues that came up. Now that the purchase has completed, he's also seeing me through the development funding and I look forward to a continuous working relationship through this project and future ones. Thanks again, Josh.
EB
Everton Brown

Maddison Tate property

Had some initial conversations with Josh about the state of the market and products available in the development space. Josh gave keen insights and shared his knowledge as a fellow property developer himself so understood my struggles, as a young developer. I would recommend his service 7 days a week.
Had some initial conversations with Josh about the state of the market and products available in the development space. Josh gave keen insights and shared his knowledge as a fellow property developer himself so understood my struggles, as a young developer. I would recommend his service 7 days a week.
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Lender

Broker Relations

We have just had the pleasure of completing our first loan with Josh and Applecroft. It was a deal that needed to be done quickly but with many last minute hurdles to overcome, it was delayed by a few days from the sellers side. There were negotiations to be done but Josh worked with his client tirelessly to make sure that everyone was informed and his client could purchase the property. Looking forward to the next one.
We have just had the pleasure of completing our first loan with Josh and Applecroft. It was a deal that needed to be done quickly but with many last minute hurdles to overcome, it was delayed by a few days from the sellers side. There were negotiations to be done but Josh worked with his client tirelessly to make sure that everyone was informed and his client could purchase the property. Looking forward to the next one.
Russell O'connell

Cinnamond developments limited

350k bridging facility for new build on side plot

Josh helped us secure funding for a new build development project without any of the headache. He is a pleasure to work with and very active with helping us understand the process. Highly recommended!

Josh helped us secure funding for a new build development project without any of the headache. He is a pleasure to work with and very active with helping us understand the process. Highly recommended!

Trevor Sawyer

Director | Miratrad Ltd

100% build facility | first time developer | 2.8m GDV

We recently built 12 x 2 bed flats in a new development in Luton where Applecroft arranged a Development Loan for us to finance the build on our first development project. The product was easy to understand and well set out, and the service provided and was done so in an efficient manner!

We recently built 12 x 2 bed flats in a new development in Luton where Applecroft arranged a Development Loan for us to finance the build on our first development project. The product was easy to understand and well set out, and the service provided and was done so in an efficient manner!

Calum Yates

Barclays Relationship Manager

Josh has always been a fantastic help to customers where we can't support in-house. He really understands client requirements, demonstrating his financial knowledge and is able to identify funding solutions that meet their needs. He consistently turns around communication with the client quickly and efficiently to progress matters.

Josh has always been a fantastic help to customers where we can't support in-house. He really understands client requirements, demonstrating his financial knowledge and is able to identify funding solutions that meet their needs. He consistently turns around communication with the client quickly and efficiently to progress matters.

Lender

Senior Underwriter

I am a Senior Underwriter at a specialist bridging lender who deals with straight forward and complex loans, both 1st and 2nd charges. I have dealt with Josh Jacobs on several cases so far, and I've found his knowledge, responsiveness and efficiency some of the best in the market. I have been in the industry for 10+ years, and I'd put Josh right up there in the top 3 brokers I have dealt with. His problem-solving attitude to deals is refreshing and contributes really positively to achieving completion. Josh really cares about his clients, but also balances this well with keeping the lender's interest in mind. As a lender, it is brilliant to work with a broker who has genuine knowledge and can see both sides of every application. I've enjoyed working with Josh so far, and very excited to get through many more cases and completions together!

I am a Senior Underwriter at a specialist bridging lender who deals with straight forward and complex loans, both 1st and 2nd charges. I have dealt with Josh Jacobs on several cases so far, and I've found his knowledge, responsiveness and efficiency some of the best in the market. I have been in the industry for 10+ years, and I'd put Josh right up there in the top 3 brokers I have dealt with. His problem-solving attitude to deals is refreshing and contributes really positively to achieving completion. Josh really cares about his clients, but also balances this well with keeping the lender's interest in mind. As a lender, it is brilliant to work with a broker who has genuine knowledge and can see both sides of every application. I've enjoyed working with Josh so far, and very excited to get through many more cases and completions together!

Toqeer Ali Masud

Hannah Solicitors LLP

I am a solicitor who assists clients who have used the services of Josh at Applecroft, who is always instrumental in helping the clients secure the funding they need to scale their operations. His expertise and dedication make the entire process smooth and stress-free. The best thing about working with Josh is his deep understanding of the funding landscape and his ability to tailor solutions. He goes above and beyond to ensure the best possible terms with his hands on approach. I would rate the speed and service as exceptional. Josh is always prompt, professional, and incredibly supportive throughout the entire process.

I am a solicitor who assists clients who have used the services of Josh at Applecroft, who is always instrumental in helping the clients secure the funding they need to scale their operations. His expertise and dedication make the entire process smooth and stress-free. The best thing about working with Josh is his deep understanding of the funding landscape and his ability to tailor solutions. He goes above and beyond to ensure the best possible terms with his hands on approach. I would rate the speed and service as exceptional. Josh is always prompt, professional, and incredibly supportive throughout the entire process.


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Mocky Khan

Property Director

Josh is a great person to have batting for you, using his experience, insights and knowledge to guide us through negotiations and to find suitable financial options to progress with our property growth plans. I see Josh as part of our team and someone I would use again and recommend, he was always on hand to provide the support needed.
Josh is a great person to have batting for you, using his experience, insights and knowledge to guide us through negotiations and to find suitable financial options to progress with our property growth plans. I see Josh as part of our team and someone I would use again and recommend, he was always on hand to provide the support needed.
Wahid Nawaz

Banking Relationship Manager

As an SME Relationship Manager, it has been a pleasure working with Josh who brings a wealth of experience in supporting SME clients. Josh has supported mutual clients with niche banking and finance solutions critical to their business' growth and expansion plans. Furthermore his fantastic customer service is evident with his client-centric and enthusiastic approach to supporting SMEs. Keep it up Josh!
As an SME Relationship Manager, it has been a pleasure working with Josh who brings a wealth of experience in supporting SME clients. Josh has supported mutual clients with niche banking and finance solutions critical to their business' growth and expansion plans. Furthermore his fantastic customer service is evident with his client-centric and enthusiastic approach to supporting SMEs. Keep it up Josh!
Alex Chrysostomou

Director | Alexander Associates

We have recommended Applecroft Finance to many of our clients and they have always performed professionally and created many solutions, which were invaluable to the needs of our clients. I would be happy to recommend Applecroft Finance to your business!

We have recommended Applecroft Finance to many of our clients and they have always performed professionally and created many solutions, which were invaluable to the needs of our clients. I would be happy to recommend Applecroft Finance to your business!

Adam Morrison

NRAM Property

Josh and the team have a wide range of products and they really think outside the box when it comes to property development financing solutions. Ace!

Josh and the team have a wide range of products and they really think outside the box when it comes to property development financing solutions. Ace!

ZH
Zak Hussain

Director | Belmont Group

Development site for contractor developer to build 40 apartments + hotel

Great company to work with, great communication, and Josh is always on hand to help!

LM
Luke Murray

Mortgage Adviser- Access Financial Services

As a busy mortgage broker myself, Josh has helped a number of my clients understand the options for bridging and development financing on their projects and always provides a great service! I feel so confident when referring my clients over to Josh as I know he will always go that extra mile to look after them and find a solution. More importantly he will always relay the process in such a clear and concise way, never leaving my clients confused. Keep up the great work Josh!
As a busy mortgage broker myself, Josh has helped a number of my clients understand the options for bridging and development financing on their projects and always provides a great service! I feel so confident when referring my clients over to Josh as I know he will always go that extra mile to look after them and find a solution. More importantly he will always relay the process in such a clear and concise way, never leaving my clients confused. Keep up the great work Josh!
JK
John Kelly

JJ Kelly & sons ltd

Josh has helped our company out with an overdraft facility when others couldn't. With Josh's expertise he nailed down a facility that benefits us for our development purposes, I would recommend Applecroft for great advice!

Josh has helped our company out with an overdraft facility when others couldn't. With Josh's expertise he nailed down a facility that benefits us for our development purposes, I would recommend Applecroft for great advice!

DT
David Tweedale

Johnson-Tweedale Properties Director

Josh has been exceptional with his advice and guidance. Josh guided us through the planning of a large scale commerical purchase and agreed to help negotiate on our behalf. Highly recommended.
Josh has been exceptional with his advice and guidance. Josh guided us through the planning of a large scale commerical purchase and agreed to help negotiate on our behalf. Highly recommended.
JK
Jason Kelly

JJ Kelly & sons Ltd

Josh helped us secure Bridging funding for a new build development project without any of the hassle we would normally come across. He is a an absolute pleasure to work with and very helpful with us understand the process. I Highly recommended!
Josh helped us secure Bridging funding for a new build development project without any of the hassle we would normally come across. He is a an absolute pleasure to work with and very helpful with us understand the process. I Highly recommended!
DF
Dan fatica

Founder, DJF Capital Management

Private lender

Great service from Josh and the team working with us to arrange a bridging loan to purchase land with planning. Looking forward to working together on the next deal!

Great service from Josh and the team working with us to arrange a bridging loan to purchase land with planning. Looking forward to working together on the next deal!

M
Mark

Bridging

Thank you Josh and Fe you are excellent and entirely efficient. Very prompt in all your communications and getting all the needed work done very swiftly. Following up every detail needed also. Thank you and very grateful.

Thank you Josh and Fe you are excellent and entirely efficient. Very prompt in all your communications and getting all the needed work done very swiftly. Following up every detail needed also. Thank you and very grateful.

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Lender

Principle & Director

Josh was consistently responsive and proactive throughout the transaction, always available to progress matters as required. He demonstrated a genuine commitment to delivering for his client and took a constructive, solutions-led approach whenever challenges arose. We look forward to working with Applecroft again on future transactions.
Josh was consistently responsive and proactive throughout the transaction, always available to progress matters as required. He demonstrated a genuine commitment to delivering for his client and took a constructive, solutions-led approach whenever challenges arose. We look forward to working with Applecroft again on future transactions.
Mohamed Djellab

Expired mortgage, property saved!

Applecroft has been extremely helpful, and Josh guided me on a daily basis through the application process. They were very patient through the application process and always provided proper updates and feedback in timely manner.

Applecroft has been extremely helpful, and Josh guided me on a daily basis through the application process. They were very patient through the application process and always provided proper updates and feedback in timely manner.

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Lender

Underwriter

Josh and the team were great helping to get this deal over the line. His communication was great, and he always responded quickly. 

Josh and the team were great helping to get this deal over the line. His communication was great, and he always responded quickly. 

L
Lender

Business development manager

Bank repossession stopped!

I thoroughly enjoyed working with Josh and the team at Applecroft. As a lender you love to work with brokers who have the customers best interests at heart and throughout the process, this was adhered to at the highest quality possible. Without the professionalism of Josh and Applecroft, the client would have potentially lost their property due to end of term and no redemption in place. Applecroft remind me that there are people out there who do still care!
I thoroughly enjoyed working with Josh and the team at Applecroft. As a lender you love to work with brokers who have the customers best interests at heart and throughout the process, this was adhered to at the highest quality possible. Without the professionalism of Josh and Applecroft, the client would have potentially lost their property due to end of term and no redemption in place. Applecroft remind me that there are people out there who do still care!
George Gale

Director GG Building & Property Ltd

I was trying to source quick funding on a commercial shop without a tenant. Josh was absolutely amazing. He thoroughly pushed through the finance application for me to purchase the property as quick as possible, and even helped me to negotiate the purchase price in my favour! He regularly if not daily updated me and advised me in areas that I was unaware of. I will definitely be using him again.
I was trying to source quick funding on a commercial shop without a tenant. Josh was absolutely amazing. He thoroughly pushed through the finance application for me to purchase the property as quick as possible, and even helped me to negotiate the purchase price in my favour! He regularly if not daily updated me and advised me in areas that I was unaware of. I will definitely be using him again.
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Lender

Underwriter

Josh was a genuine pleasure to work with, he was knowledgeable and proactive throughout the deal. Cannot recommend them enough.
Josh was a genuine pleasure to work with, he was knowledgeable and proactive throughout the deal. Cannot recommend them enough.
Jason Forrest

Director, JSJ Smart Homes

I was looking for a bridging loan to raise funds for a project in preparation to remortgage the following year and Applecroft Finance do it so well. Thank you, everyone, it has been a blessing. They helped me organise my finances with clear instructions, cutting through jargon and red tape. They are easy to talk to and provide great advice for future endeavours. Josh, you are amazing - thank you so much. I’m looking forward to doing more business with you and your team.
I was looking for a bridging loan to raise funds for a project in preparation to remortgage the following year and Applecroft Finance do it so well. Thank you, everyone, it has been a blessing. They helped me organise my finances with clear instructions, cutting through jargon and red tape. They are easy to talk to and provide great advice for future endeavours. Josh, you are amazing - thank you so much. I’m looking forward to doing more business with you and your team.
JD
Jessie Drea

Tigerock LTD

Josh helped me secure for my startup, and I really couldn’t have been happier with his service. We had multiple hurdles and Josh navigated, he kept in touch throughout and was an absolute pleasure to work with. Will definitely work with him again in the future, thank you so much!
Josh helped me secure for my startup, and I really couldn’t have been happier with his service. We had multiple hurdles and Josh navigated, he kept in touch throughout and was an absolute pleasure to work with. Will definitely work with him again in the future, thank you so much!
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Reece D

Senior Accountant

Working with Josh at Applecroft Finance has been a game-changer for our clients and their business ventures. From the outset, Josh takes the time to understand the goals and provides clear, personalized advice that make securing funding straightforward and stress-free. Unlike other experiences we've had in the past, there is no overwhelming jargon or uncertainty — just transparent communication and tailored solutions. Whether you're tackling your first flip, securing asset finance or managing a complex development, Josh and the team at Applecroft are the trusted partners you need to keep growing. Highly recommended
Working with Josh at Applecroft Finance has been a game-changer for our clients and their business ventures. From the outset, Josh takes the time to understand the goals and provides clear, personalized advice that make securing funding straightforward and stress-free. Unlike other experiences we've had in the past, there is no overwhelming jargon or uncertainty — just transparent communication and tailored solutions. Whether you're tackling your first flip, securing asset finance or managing a complex development, Josh and the team at Applecroft are the trusted partners you need to keep growing. Highly recommended
LB
Leonard Beasley

Hall Bros Groundwork Ltd

Josh Jacobs has proved invaluable with his advice and assistance to our business, providing sources of cash flow funds and general advice for our decision making. I highly recommend him for his proactive counsel and prompt response to our many AdHoc questions.
Josh Jacobs has proved invaluable with his advice and assistance to our business, providing sources of cash flow funds and general advice for our decision making. I highly recommend him for his proactive counsel and prompt response to our many AdHoc questions.
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Lender

Josh is great to work with as a lender, he is always available and very professional with good knowledge of the industry. If we need any further info from clients, Josh obtains this asap to save time and speed up the deals completing. We have done some great deals together in the past and looking forward to working with Josh again in 2025!
Josh is great to work with as a lender, he is always available and very professional with good knowledge of the industry. If we need any further info from clients, Josh obtains this asap to save time and speed up the deals completing. We have done some great deals together in the past and looking forward to working with Josh again in 2025!
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Lender

Head of Partnerships

Josh and the team are an absolute pleasure to deal with. Quick, knowledgable and always looking for the right solution for their clients.
Josh and the team are an absolute pleasure to deal with. Quick, knowledgable and always looking for the right solution for their clients.
PD
Partha Dey

Commercial Land Estates

250k bridge for business expansion

I was very impressed with the service. I would highly recommend their services as a quick turnaround, no nonsense business that can clearly deliver on their promise.
I was very impressed with the service. I would highly recommend their services as a quick turnaround, no nonsense business that can clearly deliver on their promise.


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MH
Michele Hosey

Conveyancing Consultant | Photiades Solicitors

Saved 50% on interest costs - 1.2m multi property refinance

I have very recently concluded a refinance matter with Josh acting on behalf of my client as the broker, whereby the matter itself was fraught with difficulties. Throughout the process, he was on hand to assist in any way possible, and was very consistent in keeping up to date on the case's progression, and was very prompt in responding to communication, often liaising with all parties to hurdle any obstacle faced. It has been a great pleasure to work with Josh, and I believe the case would have been a lot harder for all involved, without his assistance. I confidently say that Josh's very positive, proactive and down to earth approach was well received, by all.

I have very recently concluded a refinance matter with Josh acting on behalf of my client as the broker, whereby the matter itself was fraught with difficulties. Throughout the process, he was on hand to assist in any way possible, and was very consistent in keeping up to date on the case's progression, and was very prompt in responding to communication, often liaising with all parties to hurdle any obstacle faced. It has been a great pleasure to work with Josh, and I believe the case would have been a lot harder for all involved, without his assistance. I confidently say that Josh's very positive, proactive and down to earth approach was well received, by all.

Lender

Development Manager

I am pleased to recommend Josh from Applecroft Finance, with whom I have had the privilege of working closely with. Josh consistently stands out in the finance industry, distinguished by his exceptional market knowledge, both general and industry-specific, with a proven track record of delivering outstanding results for both clients and lenders. His straightforward approach and unwavering dedication set him apart. Josh navigates complex transactions with poise and determination, addressing challenges head-on and always prioritising his clients' best interests. His commitment to finding solutions and his focus on achieving successful outcomes make him an invaluable asset in any deal. I highly endorse Josh for his professionalism, expertise, and dedication to excellence.
I am pleased to recommend Josh from Applecroft Finance, with whom I have had the privilege of working closely with. Josh consistently stands out in the finance industry, distinguished by his exceptional market knowledge, both general and industry-specific, with a proven track record of delivering outstanding results for both clients and lenders. His straightforward approach and unwavering dedication set him apart. Josh navigates complex transactions with poise and determination, addressing challenges head-on and always prioritising his clients' best interests. His commitment to finding solutions and his focus on achieving successful outcomes make him an invaluable asset in any deal. I highly endorse Josh for his professionalism, expertise, and dedication to excellence.
Bharat shah

Newmans Financial Services

Josh has helped my clients for nearly 10 years now with their financial requirements and has always done a fantastic job, going above & beyond inside & outside of ‘work’ hours to help where he can. I know my clients are always in safe hands. Highly recommended!

Josh has helped my clients for nearly 10 years now with their financial requirements and has always done a fantastic job, going above & beyond inside & outside of ‘work’ hours to help where he can. I know my clients are always in safe hands. Highly recommended!

MA
Majeed Ansari

MazeKey Associates Ltd

Josh has been instrumental in assisting my clients with securing business funding. His expertise in understanding lender requirements, combined with a proactive and client-focused approach, ensures that every funding application is tailored for success. Clients consistently praise his diligence and ability to navigate complex financial landscapes, resulting in optimal funding solutions for their business needs.

Josh has been instrumental in assisting my clients with securing business funding. His expertise in understanding lender requirements, combined with a proactive and client-focused approach, ensures that every funding application is tailored for success. Clients consistently praise his diligence and ability to navigate complex financial landscapes, resulting in optimal funding solutions for their business needs.

SS
Saleheen Shazad

Director | Podium PCL

I recently worked with Josh Jacobs at Applecroft to secure financing for my new car, and I couldn't be more pleased with the experience. From the very beginning, they were professional, patient, and transparent in explaining all my options. I had a few specific financial requirements and concerns, but Josh took the time to listen and tailor a solution that worked perfectly for my budget and needs. They kept me informed, made the entire process easy to understand, ensuring I was comfortable with every decision I made. The approval process was quick, and I had my funds in no time. If you're looking for a reliable and knowledgeable finance broker who truly cares about their clients, I highly recommend Josh and Applecroft. Thank you for your excellent service!
I recently worked with Josh Jacobs at Applecroft to secure financing for my new car, and I couldn't be more pleased with the experience. From the very beginning, they were professional, patient, and transparent in explaining all my options. I had a few specific financial requirements and concerns, but Josh took the time to listen and tailor a solution that worked perfectly for my budget and needs. They kept me informed, made the entire process easy to understand, ensuring I was comfortable with every decision I made. The approval process was quick, and I had my funds in no time. If you're looking for a reliable and knowledgeable finance broker who truly cares about their clients, I highly recommend Josh and Applecroft. Thank you for your excellent service!
Thor Portess

Director - Hamilton Paige LTD

200k bridging facility from a private lender to stop repossession.

We worked with Josh at Applecroft Finance when we needed a private lender. Josh was expeditious in finding us a suitable private lender and we in turn worked together to solve our clients needs with a quick turn around. I highly recommend Applecroft and Josh’s team. Thor Portess

We worked with Josh at Applecroft Finance when we needed a private lender. Josh was expeditious in finding us a suitable private lender and we in turn worked together to solve our clients needs with a quick turn around. I highly recommend Applecroft and Josh’s team. Thor Portess

AL
Abdur Rashid Lalloo

Premier Ship Models Ltd

Flexible business loan

I just wanted to say thank you for sorting out the recent cash flow financing for us. It was super quick and the best offer that we received bearing in mind we had been talking to other brokers for a while. 

Happy to recommend your services to others and we will keep in touch. 

I just wanted to say thank you for sorting out the recent cash flow financing for us. It was super quick and the best offer that we received bearing in mind we had been talking to other brokers for a while. 

Happy to recommend your services to others and we will keep in touch. 

Lender

Senior BDM

I Have known and worked with Josh for a couple of years in my capacity as Business Development Manager for a bridging lender in London. Josh has always been professional and methodical in his dealings with us and we look forward to many more years of supporting clients together.

I Have known and worked with Josh for a couple of years in my capacity as Business Development Manager for a bridging lender in London. Josh has always been professional and methodical in his dealings with us and we look forward to many more years of supporting clients together.

L
Lender

Head of Broker Relations

I have known Josh for many years, and his professionalism and knowledge within business finance industry is second to none, and always finds the best solutions for his clients.

I have known Josh for many years, and his professionalism and knowledge within business finance industry is second to none, and always finds the best solutions for his clients.

Artemis Pallari

Fanela Ltd

When time is of the essence!

Josh, really helped us out with Trade Finance we needed for some large orders. It was all concluded in the space of 4/5 days, and over a weekend.

Excellent service and attention to the deal. 

Josh, really helped us out with Trade Finance we needed for some large orders. It was all concluded in the space of 4/5 days, and over a weekend.

Excellent service and attention to the deal. 

John Demetriou

Senior consultant

250k revolving credit facility

Applecroft finance were challenged to package a complex deal. They achieved this within the short time & within the clients budget. The finance raised secured a lucrative deal with a blue chip. A win win for all!

Applecroft finance were challenged to package a complex deal. They achieved this within the short time & within the clients budget. The finance raised secured a lucrative deal with a blue chip. A win win for all!

RS
Raj Singh

Reliance home improvement Ltd

80% loan to value plus full build financing

Excellent service, and amazing guidance by Josh! My financial situation is handled well and solved. I was looking to buy a property with a small deposit and Josh has provided 80%LTV and development funds as well, and we are on right path. Thanks for your efforts!

Excellent service, and amazing guidance by Josh! My financial situation is handled well and solved. I was looking to buy a property with a small deposit and Josh has provided 80%LTV and development funds as well, and we are on right path. Thanks for your efforts!

AB
Andrew Brooks

Director | Northern Arb Ltd

Revolving cash flow facility

Josh was very helpful when advising on the different finance facilities out there to help with cash flow and expansion, and got everything sorted in a very quick professional manner.

Josh was very helpful when advising on the different finance facilities out there to help with cash flow and expansion, and got everything sorted in a very quick professional manner.