Wall of love for Brandon Bornancin - Best Seller Author

Finally a book that spells it out as to what it takes to not just break into tech sales but become a superstar. It's a book you don't read once rather you'll reference it daily...for years to come!

I don't know if I'd be telling tales out of school to share that we modeled our launch of FlyMSG.io after what Brandon Bornancin did with Seamless.ai. I have 100% confidence in his knowledge of the Tech industry. And now he's taken the guesswork out of creating a career and business in the tech world. I love that Brandon has focused this book for job-seekers pivoting to the world of tech sales. What a resource for those looking for an insider's insights!

If you’ve always wanted to get into tech but could never figure out where to begin, The Ultimate Guide To Breaking Into Tech Sales cracks the code

Here’s the deal: Brandon Bornancin knows tech sales. If you want to break into tech and land a plum sales job, read this book. If you want to build a successful career in tech sales, read this book. If you want to achieve your income goals and reach your biggest dreams, READ THIS BOOK!

If you're serious about growing revenue, improving sales performance, or building a world-class sales organization, this book deserves a spot on your shelf. Highly recommend.

Anyone building or leading a sales team, read this now! This is the playbook you need!

Brandon has a unique vision into what motivates prospects to become customers. Very few people in the market understand this like him. He spells much of what he knows in "Scale Your Sales." I run the Institute for Effective Professional Selling and learned a lot in this book!

Brandon has written this must read book for all in sales. Whether you are new to sales or have 25 years of experience, Brandon addresses every aspect of selling you need to know from prospecting to closing the sale. It's all the blocking and tackling you need to know and more. Well done Brandon!

If you've been in sales for any amount of time, you know there isn't a straight line from prospect to close. Some months everything clicks, and other months you feel like you're doing all the right things and still - nothing. That was me. I'd been stuck at the same numbers for the past few years. It wasn't bad, but it was staring to feel like a hamster wheel. I tried different strategies, new approaches, new tools but nothing really moved the needle. This book is starting to change that. What I love is that it doesn't just focus on one part of selling. It walks you through the entire sales process, from building pipeline to closing deals. Right from the beginning, Brandon challenges you to do a gut check on your commitment, and then immediately gets into practical, actionable ways to grow your pipeline. The level of detail helped me diagnose exactly where my process was breaking down. Instead of guessing what to fix, I could see it. I made a few adjustments to my outreach, tightened up my messaging, and became much more intentional with my follow-up. The results were immediate. I'm already on pace to beat my monthly goal, and we're not even halfway through July. What really sets this apart, though, is that it's more than just a book. The author has created AI-powered tools, templates, and a calculator that helped me build a smarter plan and personalize my outreach in ways I simply wasn't doing before. TBH, I was like "what is this?" and then I used it and was blown away. I've read a lot of sales books over the years and most focus on ONE aspect of the pipeline, but this is the one is something you can actually use. If you're serious about growing your pipeline, closing more business, and building a repeatable sales process, this book is absolutely worth your time. I have a feeling this is going to be my best sales year yet, and this book has been a big part of that.

Brandon has scaled Seamless to over $250M in revenue and employs hundreds of employees. A good friend and EXCELLENT read that has personally led to growth in my own company. This book is designed for serious professionals who seek to scale their sales.

From newbies to pros, i recommend Scale Your Sales. This book has taught and enlightened in me what it really means to 'scale.' An overused word flippantly thrown around by amataturs, etc. but WOW! Scale Your Sales exceeded my expectations.

The author focuses on practical techniques that encourage consistent prospecting and better communication specifically from a tech POV. I thought it read well, personal yet informative. I too read some reviews and didn't see the audio version, would love to listen on tape while driving. Overall I think this is going to be a must read for any entrepreneur getting into the game.

LinkedIn promoted it to me and i'm glad I looked into it! This book has been a game changer for my sales 'playbook'. My favorite concepts centered around building a team vs selling individually. The structure of this book was well written and thoughtfully presented with real stories too.

I knew nothing about 'sales.' Complete newbie. Scale Your Sales has taught me more in this book than my entire 4 years at University, seriously. Brandon shows a $0 to $250M chart in the beginning of the book that had me hook ever since. One request was Audio format, there currently is no audio and I want to listen to it!!

I thought it was really well written with real world examples that helped me adapt strategies and implement right away. 'Either growing or declining' -- scaling sales unlocks GROWTH!

As a 67 yr old retired from corporate, without a doubt Brandon's Scale your sales is favorite book i've read about business and sales. It was touching, inspiring, and have since shared with others who are trying to grow a business. Thank you for writing and sharing your story in a way that makes me want to keep reading.

Most sales books i've read are full of inspirational, positivity, mental belief in yourself mindsets that are okay, but what made me feel compelled to leave a review is the amount of plug n' play templates I can immediately apply for my business. Absolutely fantastic!

If you're serious about skyrocketing your sales and dominating your market, then you need this book. Brandon Bornancin doesn't just talk theory, he gives you the step-by-step strategies that have already created massive results, not just for him, but for thousands of sales professionals and business owners. This isn't fluff. It's not outdated sales advice repackaged for the hundredth time. This is the real, tactical, battle-tested playbook to scale your sales beyond what you ever thought possible. Whether you're a sales rep trying to crush quota, a leader building a high-performance team, or an entrepreneur scaling your company, this book will show you exactly how to generate more leads, book more meetings, close more deals, and create a repeatable, scalable revenue machine. Brandon breaks down everything...the habits, the mindset, the systems, and the daily execution...so that anyone willing to do the work —I repeat, the WORK— can achieve extraordinary results. If you’re tired of up and down income, rusty pipelines, and the frus- tration of missing your goals, then Scale Your Sales is the roadmap you’ve been waiting for. Follow it, execute, and enjoy what happens.”

What Brandon has commplished as CEO of Seamless.ai is absolutely stellar. It's one thing to write a book, another to be the CEO of a SaaS that's done $250M in sales! Still reading the book, but it's been excellent throughout. I found lots of great tips based on his communication style. Always appreciated the visuals when present. Wow, what a book!!

This book exceeded my expectations. It's well written with plenty of material that I was struggling to implement for YEARS until i read Scale Your Sales. The stories are carefully documented in reference to screenshots to Stripe revenue accounts and more. There are truths about self limiting beliefs that are hard to recongize unless spelled out in plain english like this book. I think bringing in greater perspective from more readers will be great to include in a sequal.

Having worked in sales in realestate, I have benefited from the endless more relaxed ways around business outreach that the author describes. He knows how to make the reader understand complex topics at a very high level, chapter over chapter. I never said no to continue reading, was able to finish the book in 1 week, despite it being THICK. If you're looking to feel more comfortable selling, more fulfilled... check it out

Overall the frameworks in this book are worth $1k probably, is what I paid for similar 'sales' courses from 'sales gurus' and this book gives them in great detail. I found it a bit troubling there was no audio but after I read the book, I realized it would have been impossible to show the graphics that acompany the sales copy. The focus specifically around prospecting via email -- both warm and cold really opened my eyes to what's possible. I will refer others who are seeking help. As the author states, ""ABC"", always be closing! "

The writing style is approachable and informative, allowing readers to understand key concepts without unnecessary complexity.

I’ve read dozens of sales books over the years, but this one cuts straight through the fluff. The frameworks for targeting high-paying accounts are clear, actionable, and easy to implement immediately. If your pipeline needs a serious boost, this is a must-read.

This book completely shifted how I approach cold outreach and lead generation. The tactical examples provided make it super easy to adapt the strategies to your own niche. Very happy with this purchase and looking forward to more from this author!

Clean formatting and very straightforward content. The author clearly knows what works in modern sales. I started using the suggested prospecting frameworks this week and already booked two discovery calls. Brilliant guide!

I picked this up on a recommendation and wasn't disappointed. The focus on high-paying prospects is spot on. The techniques are modern, ethical, and most importantly, they produce responses. Excellent addition to my business library.

This book is prob one of the best books out there for growing your sales. I'm very impressed with the way it outlines exactly how to hit big numbers. $100M feels extreme, but it's great to visualize if i were to do it, exactly how Brandon recommends I break down the math and reverse engineer. Very cool. Overall flows well and I RECOMMEND THIS!

leaving this review because i applied an email template to my business and it actually worked. I've never thought about selling via email but this book opened my eyes to the possibility and gave me step by step how to actually implement it.

This book outlines effective strategies for increasing sales prospects in very simple terms. I found it extremely helpful. For anyone looking to land high-paying clients, this is an absolute must-read. The author provides practical tips that are very easy to implement.

The content covers important sales topics in an organized way, making it a convenient learning resource for ongoing development. I found that the material is great when moving into sales discovery, 'Presentation Structure' chapter changed my life. Before then, I just didn't know what i was doing.

Wow, this book was thick! But the info inside was invaluable. Dijesting took time and will prob need to read again to fully understand but the sales copywriting, information, or 'Secrets' as Brandon has referred to will absolutely catapault your success.

I really liked how practical this book is. Instead of just theoretical concepts, it offers clear, actionable strategies for finding and closing high-paying prospects. The writing is engaging, and the steps are easy to apply. Highly recommended for anyone looking to scale their sales!

This book helped me make my first sale. I focused on the Millionaire Sales Math, as described in this book -- 'Set a 3x,5x,or 10x Target from Your Original Goal'... Needed that advice. I'm still in early stages but have made more progress in the past couple of weeks then i've done over months before! This is the kind of book that will get you off the sidelines and into the game scaling your sales!

I've been blown away by the value in this book related to sales and scaling. I had no idea what a 'sale' even was prior to reading this. The biggest take away for me centered on 'buying committees' -- the idea that I should build a relationship with every decision maker, rather than just a 'single point of contact.' This is just an example of how this book teaches you the no BS way to actually make sales.

really opened my eyes to the fundamentals of scaling sales. I've managed to close 5 figure deals using the frameworks from this book. Sort of shocked. ICP. ICP. ICP.

Nice insights, it's so obvious when the author lays it out for you but before then it's crazy ambigious in modern world of selling. Times are changing. I read this to stay up to date with founders like Brandon who have proven success scaling SaaS, such a hard business to do too! Love it so far, highly recommend for anyone trying to sell a product or service.

The chapter about buying signals was my favorite part. It teaches you to seek the 5 signals: Growth Signals, VC & PE, M&A Activity, IPO Earnings, New executive hires. Highly recommend studying these to better understand natural sales cycles in just about any industry.

This book is an essential resource for every sales professional and sales manager. More than just a theoretical guide, Brandon takes you through each step—from building a prospecting list and sending cold emails to conducting warm and cold calls. He also covers setting up your tech stack, hiring team members, and scaling your business. Whether you're a startup or an established company looking to grow, this book is a must-read that will inspire and guide your sales success.

Plenty of real world examples that provided exact copy to use around frameworks that close deals, I was blown away. For example: 'effective sales voicemails' shared details about personalization, clarity, highlighting a problem, tease value (pg 129) -- insane! His example to CEO Marc Benioff of Salesforce is what led me to purchase this book and i'm so glad I did.

This book is a big eye opener for different aspects and angles of selling to humans who have their own ways of noticing and receiving buying signals, i recommend this book to everyone to read either to get an understanding self or to help make sense of getting someone to say 'yes' to your offer.

Currently reading and loving it. Love learning from the best who's already done what i want to do. Guy literally shares screenshots from Stripe and his CRM, it's nuts and awesome.

Found this through the SALES SECRETS podcast and decided to give it a shot. At the heart of it, i'd summarize it best through the connections with prospects -- 'personalzied greeting' is stage 1 as described by the author and it's often the most overlooked. If you suck at sales, stop learning how to close when you havn't even set the damn meeting. I'm so glad a sales expert finally highlighted this key reason why it leads to sales in the first place.

Absolute masterclass covered across 500 pages ha! One of my favorite books i've read so far. Masterclass is the word that comes to mind. The novelty, the differentation that this offers compared to other books out there is second to none. No seriously, there's so much BS / 'fluff'circulating in the world of Ai... This essentially is a skillet acquisition of sales tools you can use from your tool kit to use and close deals. Why learn the hard way when he spells out how to reach $100M. Whether you do it or not is another story...

What stands out most is the proof behind the book. It's well researched with most of the content happening in short/long format, extracted exactly from what's helped Seamlesss reach $250M in sales. That's crazy and a big reason why i decided to read this book. Couldn't find the audio version tho

I knew some of what he's shared, basic tips, etc. but The Perfect Demo: Pitch Like a PRO literally helped me close my biggest deal ever. Helped put in perspective i've been treating sales like a F'n rookie. So many deals lost that could have been prevented if I had read this book sooner!!!! Painful.

Yes, dealzzzzz! Create the ROI with the buyer, just like i trusted the ROI on this book with my hard earned cash and limited time... I've chosen to read this book and am so glad I did. THe ROI is to fall back on 'Industry Benchmarks' or "prebuilt calculators' as the author shares to provide a baseline starting point for your product or service. Example of just one takeaway that's totally repositioned how I sell.

Naive, coward, and a 'know it all' kind of sales guy who found success early but recently hit a dry spell. I kept digging my own grave making the same stupid mistakes that kept me out of company awards. It's cowardice to think you know it all, and unfortanate to say the least when you keep sucking... and somehow think you'll just wake up someday and stop sucking (at selling). Dude, read this damn book. I really wish someone told me that point blank. I hope this helps you in your sales journey. It can often feel isolated, important our kind of sales animals stick together to help us win more.

I've read a lot of sales books over the years and this stands out as one of the best. I am giving this 5 stars because of the overwhelming evidence of ways to succeed selling. Author in the beginning says, 'everything is a sale.' Biggest impact for me is the risk and opportunity cost. What we give up by choosing one decision over another. It drives home the point to make every second count on the objectives that actually move the needle. It's painful to admit that I WAS that salesrep on the hampster wheel running faster, working harder but getting nowhere. This book has truly freed me to reach higher levels of success. Whether I get there idk, but the gameplan to achieveing six figures is there.

This book is prob one of the best books out there for growing your sales. I'm very impressed with the way it outlines exactly how to hit big numbers. $100M feels extreme, but it's great to visualize if i were to do it, exactly how Brandon recommends I break down the math and reverse engineer. Very cool. Overall flows well and I RECOMMEND THIS!

leaving this review because i applied an email template to my business and it actually worked. I've never thought about selling via email but this book opened my eyes to the possibility and gave me step by step how to actually implement it.

this book was an easy to read, well structured. Exceeded my expectations. The author covered how to make sales 1:1 but also 1:many. How to deal with multiple decision makers, how to close enterprise deals. Secrets that top executives keep internally and this book simply gives them away for a couple bucks (what I bought the book for).

Great sales book. Could have been more visuals for how thick the book is. Must read for new beginniners, no exceptions.

WOW! I hate reviews, but this is one was worth my time. It can be a little dry at times, but the info in this is insane. I've paid masterminds $10k etc. for this exact info.

"Dude, amazing job. I've read, ""Whatever It Takes' and this is right up there with it. It's been something else. There's more templates, more secret insights, more ways to scale your sales."

Biggest takeaway is the way of communicating with prospects in a way that makes sense. Old school SELLING is dead. Scale Your Sales is the modern way to close new deals. In-person, remote, knowing the messaging outlined in this book is best way to close more deals. I think this book is highly underrated.

Many sales books are filled with complex theories, but this book is completely different. It contains hands-on, actionable information. At $0.99, you simply cannot get better value than this. I am already applying these techniques to my current projects and seeing positive results.

I've been a listener of Brandon's sales podcast, this only affirmed what I already thought, this is super legit contact. Scale Your Sales covers everything from the online climate of selling/ads/marketing a little to choosing audience, incredible amount of effort has gone into this thick book.

Scale Your Sales is a practical and motivating read with useful ideas for improving sales performance. The strategies are easy to understand and apply.

Finding high paying clients has always been one of the biggest challenges in my business, so I really appreciated the structured approach in this book. It gave me a fresh perspective on prospecting and a system I can actually follow. The ideas are practical and easy to apply, making the book feel like a valuable sales masterclass packed into an ebook.

This book changed the way I approach prospecting. I found the framework around selling especially useful, but what stood out most was the focus on scaling those sales strategies both individually and across a team. It gave me a different way to think about building a more effective sales process. I’d definitely recommend it to sales professionals looking to improve how they prospect and scale their efforts.

Very good book but I am unable to find the audiobook that is referenced in the book in multiple places.

Pick it up, and don’t put it down! A play by play guide to turn your success into more success.

Most books about scaling stay up in the clouds of mindset and vision. Brandon takes you all the way down to what you have to do every single day, day after day, to hit a goal ten times bigger than the one you started with. He'll get you to set a massive goal, then break it into the specific actions that make it real. He explains the math of sales and the math of scale in a way I'd never seen before. This isn't theory. It's the exact approach Brandon and his team used to scale Seamless.ai to $200 million in sales in just a few years. The book is a detailed, honest account of how to scale sales, or anything else worth building. Everyone in sales should read this book. But if you're a producer, you need it now.

Some books are worth reading once. This is one of those rare books you’ll want in both audio and print because you’ll find yourself constantly going back to it. Brandon Bornancin doesn’t just share theories....he shares the actual frameworks, systems, and strategies that helped build a business that has generated hundreds of millions in revenue. But what impressed me even more were the examples. Every chapter is packed with real-world scenarios, sales conversations, objection handling, prospecting strategies, and practical ways to navigate the situations every entrepreneur and sales professional faces. I would honestly call this the Bible of sales. It’s comprehensive, tactical, and relevant whether you’re a new salesperson, an entrepreneur, a founder, or a seasoned executive looking to sharpen your edge. I’ve read many of the top business and sales books on the market, and I would put Scale Your Sales alongside authors like Dan Martell and Alex Hormozi. That’s how valuable I found the content. The difference is that Brandon combines mindset, execution, prospecting, sales psychology, and scaling strategies into one practical guide. If you only read one sales book this year, make it this one.

If you are looking for a practical, fluff-free blueprint to take your sales organization to the next level, this is the book you’ve been waiting for. What sets Scale Your Sales apart from the hundreds of other sales books on the market is its sheer execution focus. It doesn't just tell you what to do; it gives you the exact framework on how to do it. The strategies for shifting from transactional selling to building high-value, scalable client relationships are worth the price of admission alone. What I Loved Most: Actionable Frameworks: Every chapter concludes with clear, concrete steps that you can implement with your team immediately. Customer-Centric Focus: It perfectly captures the modern buyer's mindset, teaching you how to align your internal processes with how customers actually want to buy. Scalability Blueprint: The insights on streamlining sales operations and leveraging data to predict revenue are absolute gold for any business leader. Whether you are a startup founder trying to build your first sales team, a seasoned Sales Director looking to break through a revenue plateau, or an account executive wanting to up your game, this book is an indispensable resource. Bottom line: Stop guessing and start scaling. Buy a copy for yourself and a copy for everyone on your leadership team. Highly recommended!

As a recruiter, I find this book super helpful! It really gives you an example of what GREAT looks like from top performing sales individuals!

Love my Whatever It Takes Journal. Can't wait to see how this helps me crush 2026 appreciate your contributions to the community cheers, Kyle