MEDDICC Membership

Check out what our customers think about the MEDDICC Membership!

Dominik Tomic

Territory Sales Representative DACH for EcoX IT Europe at Schneider Electric

The ultimate upgrade for sales professionals

The MEDDPICC MASTERCLASS is an absolute must-have for anyone who wants to take their sales skills to the next level. The course offers a perfect combination of theory and practice and provides clear, implementable strategies to successfully manage complex sales processes. The structure of the course is particularly impressive, as it makes it possible to integrate the content directly into your own everyday sales routine. For anyone who wants to get started in sales or sustainably improve their performance, this course is a first-class investment. The methods taught are precise, effective and to the point - simply an enrichment for every sales professional!
The MEDDPICC MASTERCLASS is an absolute must-have for anyone who wants to take their sales skills to the next level. The course offers a perfect combination of theory and practice and provides clear, implementable strategies to successfully manage complex sales processes. The structure of the course is particularly impressive, as it makes it possible to integrate the content directly into your own everyday sales routine. For anyone who wants to get started in sales or sustainably improve their performance, this course is a first-class investment. The methods taught are precise, effective and to the point - simply an enrichment for every sales professional!

Denise Melcher

Strategic Account Manager at TCP Software

Outstanding

My expectations were not only met, they were blown away!

Lávinder Santos

Managing Director at Dados & Tech

Awesome

I up-skilled my techniques at this stage!

Rana Squires

VP, Enablement at TCP Software

MEDDPICC Masterclass & Leadership/Enablement Program

I recently had the pleasure of rolling out this MEDDPICC training program, and I have to say, it was fantastic from start to finish. This program really brings a fresh and engaging twist to learning a tried-and-true concept, making it stand out in the world of sales training. The instructors were not only super knowledgeable but also genuinely passionate about what they were teaching. Their energy was contagious, and they made complex ideas easy to understand with interactive exercises and real-world examples. The sessions were dynamic and practical. As a Sales Enablement Leader, it was easy to make this training applicable to every day sales life. I highly recommend this program to any sales professional looking to up their game and achieve better results.
I recently had the pleasure of rolling out this MEDDPICC training program, and I have to say, it was fantastic from start to finish. This program really brings a fresh and engaging twist to learning a tried-and-true concept, making it stand out in the world of sales training. The instructors were not only super knowledgeable but also genuinely passionate about what they were teaching. Their energy was contagious, and they made complex ideas easy to understand with interactive exercises and real-world examples. The sessions were dynamic and practical. As a Sales Enablement Leader, it was easy to make this training applicable to every day sales life. I highly recommend this program to any sales professional looking to up their game and achieve better results.

JP
Jacob Platt

Director, Sales at Tinybird

5 out of 5

Really valuable material for a new Sales Leader.

Miguel Leon

Account Executive

Is really a Masterclass 


I really learn how to take my sales process to the next level thanks to the easy going classes and all the material that this course gave was really helpful!

Is really a Masterclass 


I really learn how to take my sales process to the next level thanks to the easy going classes and all the material that this course gave was really helpful!

William Clayette

Account Executive @ Rydoo | SaaS | Tech

Brilliant


Particularly comprehensive with real-life examples, hands-on approach - loved it!

Brilliant


Particularly comprehensive with real-life examples, hands-on approach - loved it!

Cailyn MacEachern

B2B Payments Specialist - Business Development Manager at iwoca

Great course

Very informative and easy-to-digest information with great summaries to use as resources.

Zachary Buckley

Senior Customer Success Manager at GBG Plc

Enhance the Sales Process

Overall this course has enabled me to think differently about the entire sales process, providing tools to help and skills to put into action. After each chapter, the view of my opportunities was different, recognising where MEDDPICC could be aligned but equally reviewing past deals and how they may have run smoother with a MEDDPICC approach. The flexibility of using MEDDPICC to suit your own style enables everyone to benefit.

Overall this course has enabled me to think differently about the entire sales process, providing tools to help and skills to put into action. After each chapter, the view of my opportunities was different, recognising where MEDDPICC could be aligned but equally reviewing past deals and how they may have run smoother with a MEDDPICC approach. The flexibility of using MEDDPICC to suit your own style enables everyone to benefit.

Pam Kinslow

Account Executive at TCP Software

I thought the course totally made sense and gave a lot of food for thought. Looking back on lost or slipped deals after this course has provided me with a more insightful reflection and how to better prevent this from happening in the future.
I thought the course totally made sense and gave a lot of food for thought. Looking back on lost or slipped deals after this course has provided me with a more insightful reflection and how to better prevent this from happening in the future.

Hanaa Bengtsson

Founding Member at Women Leaders Forum UK

Good insight

Good refresher and good content. Andy you did great.

Linda Mullins

Director, Enterprise Sales at Docebo

The BEST

I have been in sales for 20 years. This is the most effective and comprehensive sales training program in the industry.

I have been in sales for 20 years. This is the most effective and comprehensive sales training program in the industry.

Pedro Haoa - CISSP

Regional Solutions Engineer & IT/OT Cybersecurity Strategist at OPSWAT

The MEDDPICC Masterclass is a game-changer

For sales and presales professionals aiming to master complex deal qualification and execution. The course offers a clear, practical breakdown of the MEDDPICC framework, supported by real-world examples and actionable strategies. Whether you're new to MEDDPICC or looking to refine your skills, this masterclass equips you with the tools to drive consistency and success in high-stakes sales processes. Highly recommended for anyone serious about elevating their sales game.

For sales and presales professionals aiming to master complex deal qualification and execution. The course offers a clear, practical breakdown of the MEDDPICC framework, supported by real-world examples and actionable strategies. Whether you're new to MEDDPICC or looking to refine your skills, this masterclass equips you with the tools to drive consistency and success in high-stakes sales processes. Highly recommended for anyone serious about elevating their sales game.

Christine Berthold-Poje

Manager in the Financial Industry with long standing experience in Client Management, Business Development, Strategy & Project Management

Well structured and good examples

Paul Savelsbergh

Strategic Sales Leader | Growth Advisor | AI & Digital Transformation

Phenomenal Course - I am MEDDICC Master Certified! I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.
Phenomenal Course - I am MEDDICC Master Certified! I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.

Luca Imparato

Business Development Representative

Enlightening 


Enlightening course that will make you re-learn how to qualify a sales opportunity

Enlightening 


Enlightening course that will make you re-learn how to qualify a sales opportunity

Paul Savelsbergh

Strategic Account Executive, Expertise with Enterprise AI / ML, Data Science & Digital Transformation

Phenomenal Course - I am MEDDICC Master Certified!


I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.

Phenomenal Course - I am MEDDICC Master Certified!


I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.

David Baeckström

Business Development Manager at AVEVA Select Scandinavia

Best Ever 


Got this sales training from my manager, and i have been in sales for 20+ years and took numerous of different sales trainings, this one is the only course that i felt gave me all the skills needed. Much of them was basic sales skills, but it always took it to the next level, and explained why and how to do it better.

Best Ever 


Got this sales training from my manager, and i have been in sales for 20+ years and took numerous of different sales trainings, this one is the only course that i felt gave me all the skills needed. Much of them was basic sales skills, but it always took it to the next level, and explained why and how to do it better.

Karin Hoogvliet

Experienced Business Development and Sales (Management) professional on the cutting edge of Supply Chain, Logistics, Production and IT

New insights

My impression is that MEDDPIC is a Flexible sales method that is based on how the (potential) customer wants to be treated by (potential) vendors. Also, it gives room to address unconventional factors such as intuition and how the customer would feel if... The extra layer of defining the metrics of the identified pains, offers a lot of additional value compared to other methods and offers a solid foundation for working closely together with the (potential) customer throughout the entire sales process.

New insights

My impression is that MEDDPIC is a Flexible sales method that is based on how the (potential) customer wants to be treated by (potential) vendors. Also, it gives room to address unconventional factors such as intuition and how the customer would feel if... The extra layer of defining the metrics of the identified pains, offers a lot of additional value compared to other methods and offers a solid foundation for working closely together with the (potential) customer throughout the entire sales process.

Jim W.

Regional Vice President of Sales APAC

Great Course

Need to take it again and again lots to consume.

Joyce Amondi

Regional Account Manager at Trend Micro

Very Insightful

Lynn Ryon

Sales Enablement Enthusiast | Strategic Planning | Employee Communications and Engagement | Internal and External Global Events Strategy and Execution | Management of Change | Passionate about DE&I and the Impact of ERGs at Influence Boad

Excellent and balanced learning program

Gregory Hurley

Director of Sales/Relationship Management - Carriers at iPipeline

Best Sales Class!

The MEDDPICC methodology is the best I have ever read. It will change the way you sell for the better.
Best Sales Class!

The MEDDPICC methodology is the best I have ever read. It will change the way you sell for the better.

EQ
Elsa Qin

Territory Account Manager at SUSE

Very good method

Joseph W. Campbell IV

Senior Enterprise Sales at Clearwater Analytics

Excellent Course

David Borakovic

Co-fondateur - Belive.ai | On recrute

The real Methodology behind sales feelings and instinct

You did an amazing job by qualifying the sales approach and translating it to a methodology to improve performance.
The real Methodology behind sales feelings and instinct

You did an amazing job by qualifying the sales approach and translating it to a methodology to improve performance.

Jerome Baude

Sales Engineer chez Zimperium

Nicely framed and argued

Kerry Izerel

Senior Solutionist at Synthesis Software Technologies | Intelligent Data

Great Course! Really Worth it

 I really enjoyed the course, it really resonated with me and spoke to a lot of the pain points that I am currently facing in the pre-sales process. I loved how Andy spoke to his experiences and spoke to real world examples. Can't wait to put MEDDPICC into practice.

Great Course! Really Worth it

 I really enjoyed the course, it really resonated with me and spoke to a lot of the pain points that I am currently facing in the pre-sales process. I loved how Andy spoke to his experiences and spoke to real world examples. Can't wait to put MEDDPICC into practice.

Michael Lester

Chief Technology and Information Security Officer (CTO/CISO) | Consultant | Author | Speaker | Instructor | CISSP, CISA, CCSK, MEDDPICC

Outstanding, great knowledge, great presenter

I found this to be of great value as an SE. Wish I had time to write more as I really feel like this was very well done and the right amount without being full of fluff. It's clear Andy the presenter is a master of his craft and a joy to watch and listen to his real world stories.
Outstanding, great knowledge, great presenter

I found this to be of great value as an SE. Wish I had time to write more as I really feel like this was very well done and the right amount without being full of fluff. It's clear Andy the presenter is a master of his craft and a joy to watch and listen to his real world stories.

GT
Georg Thanner

Senior Key Account Manager Destinations bei TrustYou

Great Course

Will definitely try to adapt the methodology

Great Course

Will definitely try to adapt the methodology

Jason Earnest

Senior Director @ Cloudflare | Ex-Splunk | BMC | McAfee

Great Class

So many of this we forget when going through our sales cycles. Slowing down to speed up, and reviewing this course will take you from an average SE to an ELITE SE!
Great Class

So many of this we forget when going through our sales cycles. Slowing down to speed up, and reviewing this course will take you from an average SE to an ELITE SE!

Windiya Riani

Junior Key Account Manager at TrustYOU

Great Course!

John Arnold

CRO & Sales Executive ∙ Business Development ∙ Sales Strategy & Operations ∙ SaaS ∙ Market Analysis ∙ Strategic Partnerships ∙ Executive Presentations ∙ Top-Line Growth ∙ Price Modeling ∙ MEDDPICC ∙ Contracts

The MEDDIC framework is an excellent way to model 

How dynamic the qualification process is in deals and how to discover and manifest customer value during the sales process. I love how customer-oriented it is. The course is well laid out with explicit and practical content that is very supportive of the MEDDICC book.

The MEDDIC framework is an excellent way to model 

How dynamic the qualification process is in deals and how to discover and manifest customer value during the sales process. I love how customer-oriented it is. The course is well laid out with explicit and practical content that is very supportive of the MEDDICC book.

Jeroen Storm

Passionate Sales Leader | 🚀 Power your teams with better full stack observability | Cool Vendor

Sales Bible

For every professional who takes his job seriously and wants to be successful, this is a MUST DO!!

Sales Bible

For every professional who takes his job seriously and wants to be successful, this is a MUST DO!!

Dan Froelich

Account Executive at SUSE

Excellent Course

This thorough course is a good use of time and resources! I'm glad I took it.
Excellent Course

This thorough course is a good use of time and resources! I'm glad I took it.

TF
Tim Foltz

Helping Security Teams Break Free From SIEM Lock-in

This training has equipped me

With valuable tools and strategies to enhance my leadership capabilities, sales management skills, and contribute more effectively to our team's success.
This training has equipped me

With valuable tools and strategies to enhance my leadership capabilities, sales management skills, and contribute more effectively to our team's success.

Michael Heuer

Area VP Central Europe / DACH - Keepit

Excellent training - worth the money

Being in sales for more than 40 years and over 25 years in leadership roles where I have introduced a lot of methodologies I believe not only that MEDDICC is one of the best methodologies but also this training has made me think about a lot of stuff how to further improve the performance of my team. Would love to have the slides and work through them (rather than have to screen shot them). The training is quite condenses which I liked but maybe it was also me as I was listing to it on 1.5 - 2.0x speed.
Excellent training - worth the money

Being in sales for more than 40 years and over 25 years in leadership roles where I have introduced a lot of methodologies I believe not only that MEDDICC is one of the best methodologies but also this training has made me think about a lot of stuff how to further improve the performance of my team. Would love to have the slides and work through them (rather than have to screen shot them). The training is quite condenses which I liked but maybe it was also me as I was listing to it on 1.5 - 2.0x speed.

Oleksandra Chepynska

💌Sales Account Executive | Deliverability Expert | Email Marketing Specialist| Customer Success Expert💌

Thanks for the great knowledge 

What can I say about this course? It's really a game-changer for sales, with a great knowledge base and useful tips to make the process of selling easier and understandable for both sales and their clients! Thank you :)

Thanks for the great knowledge 

What can I say about this course? It's really a game-changer for sales, with a great knowledge base and useful tips to make the process of selling easier and understandable for both sales and their clients! Thank you :)

Pamela Gregio

Helping clients maximize their technology investment and achieve their business goals with Pega

Great material and appreciation

The insight and case study examples.
Great material and appreciation

The insight and case study examples.

Vic Mankotia

Vice President at ZIMPERIUM The Leading Mobile First Security - AI and ML based SaaS Software Leader - Securing the connected world by delivering confidence in in the Application run Digital economy.

Invaluable insights

 Perhaps we knew, however the alignment and teachings on us using these are pertinent.
Invaluable insights

 Perhaps we knew, however the alignment and teachings on us using these are pertinent.

Sandra de Jong

Manager, Success Guides @ Salesforce

Great course and learning at your own pace.

Highly recommend this course.

Isil Krumbiegel

Sales Enablement Lead EMEA | Inclusion Ambassador at Amazon Web Services (AWS)

Great insights

Especially on the Compelling event

Tom Duffy

Global Sales Leader | Data Analytics | Cyber Security | Data Integration | Value Creation, Strategic Leadership |Cross-Functional Collaboration | Built/Sold Successful Solutions Provider Company

Investing in Leadership

 I have been selling for a long time and providing Sales Leadership as well during my career in IT. I think I am pretty good and I have built up knowledge and insights. I also appreciate learning and continuing to reinvest my time into skills development. It speaks to the saying, "practice what you preach" So I try to do just that. What I really enjoyed about this course was the fundamental way and just overall quality of how it defines a method to improve your ability to be a professional. In essence it speaks to investing your time wisely and having a structure to common sense selling while engraining it into who you are. Finding your way in a model that is built for all. If you are the type of person that truly wants to achieve the best of yourself, then invest a little bit of yourself into this course.
Investing in Leadership

 I have been selling for a long time and providing Sales Leadership as well during my career in IT. I think I am pretty good and I have built up knowledge and insights. I also appreciate learning and continuing to reinvest my time into skills development. It speaks to the saying, "practice what you preach" So I try to do just that. What I really enjoyed about this course was the fundamental way and just overall quality of how it defines a method to improve your ability to be a professional. In essence it speaks to investing your time wisely and having a structure to common sense selling while engraining it into who you are. Finding your way in a model that is built for all. If you are the type of person that truly wants to achieve the best of yourself, then invest a little bit of yourself into this course.

Diana C. R

Keepit | SaaS Backup| Enabeling our DACH Customers & Partners to protect their Cloud Data

Awesome Training

Very structured, lots of story telling and concise summaries to keep!
Awesome Training

Very structured, lots of story telling and concise summaries to keep!

AS
Ashraf Shagar

Territory Account Manager - MENA & Turkey at SUSE

An eye openner

Thank you for this great course. I'm confident that will have a great impact on my future achievement on both professional and personal levels
An eye openner

Thank you for this great course. I'm confident that will have a great impact on my future achievement on both professional and personal levels

Careen Boers

Regional Sales Manager at Splunk

If you want to understand MEDDPICC, set aside time and take this course!

 I got great insight and understanding into all the parts or MEDDPICC. I took great notes and screen shots. I'll be putting this to work in my sales role.

If you want to understand MEDDPICC, set aside time and take this course!

 I got great insight and understanding into all the parts or MEDDPICC. I took great notes and screen shots. I'll be putting this to work in my sales role.

Derek So

Head of Solution Architect @ SUSE Greater China

Great course to become a professional seller.

Easy to understand and follow. Thanks Andy and team to put all these together. Highly recommended for those who work on sell side.
Great course to become a professional seller.

Easy to understand and follow. Thanks Andy and team to put all these together. Highly recommended for those who work on sell side.

Christian Ransopher

Senior Director Business Development at Consensus Cloud Solutions

I should have done this years ago.

25 years in and my Achille's heel has always been the failure to either, write things down DURING the journey to develop a process for others to follow. Or failure to write things down BEFORE setting off to develop an outline for success. Andy Whyte and MEDDPICC are providing me the clarity and cohesiveness to final end that cycle.
I should have done this years ago.

25 years in and my Achille's heel has always been the failure to either, write things down DURING the journey to develop a process for others to follow. Or failure to write things down BEFORE setting off to develop an outline for success. Andy Whyte and MEDDPICC are providing me the clarity and cohesiveness to final end that cycle.

Alec Ward

Account Executive Clearwater Analytics

Pain Framework

 

This has helped me frame my process around pain as I did some of these things with some deals but wasn't as organized or thoughtful. Understanding pain at the different levels, with each stakeholder, and keeping that at the top of conversations will have a positive impact on my ability to close win deals.
Pain Framework

 

This has helped me frame my process around pain as I did some of these things with some deals but wasn't as organized or thoughtful. Understanding pain at the different levels, with each stakeholder, and keeping that at the top of conversations will have a positive impact on my ability to close win deals.

Colum o' Donovan

EAE Rancher Container Management/Container Security, Linux and Edge solutions at SUSE

MEDDPICC Masterclass is amazing! 

This was an awesome course and there is a lot of great information to unpack and I will probably keep referring to this course in my sales career. I have done other sales courses/Methodologies before but MEDDPICC is the best!

MEDDPICC Masterclass is amazing! 

This was an awesome course and there is a lot of great information to unpack and I will probably keep referring to this course in my sales career. I have done other sales courses/Methodologies before but MEDDPICC is the best!

Tim Mcdermott

Digital Strategy Consultant Kentico Xperience at Kentico

MEDDPICC Course Review

I recently completed a MEDDPICC course and was thoroughly impressed! This course stands out for its applicability to any software sales environment and provides insightful examples that highlight key points effectively.

MEDDPICC Course Review

I recently completed a MEDDPICC course and was thoroughly impressed! This course stands out for its applicability to any software sales environment and provides insightful examples that highlight key points effectively.

Susan Levine

Account Executive at Profisee

Fantastic methodology! 


This course does an excellent job of laying out the framework and staying organized to properly qualify and support customers with any evaluation to drive predictable business.

Fantastic methodology! 


This course does an excellent job of laying out the framework and staying organized to properly qualify and support customers with any evaluation to drive predictable business.

Samantha Pleeth

Enterprise Business Development Manager at Airtable

Great course, super detailed and easy to learn


Really easy to learn this material, enjoying it so far!

Great course, super detailed and easy to learn


Really easy to learn this material, enjoying it so far!

Brad Laudal

Articulate, Engaging, Helpful Training for any Customer Facing Roles at Bheat Consulting, LLC

Articulate, Engaging, Helpful Training for any Customer Facing Roles 


Well done, this was really interesting. I definitely learned a few new perspectives and tools, but additionally the course gave me a vocabulary to use to refer to some of the strategies I had already learned or developed. Having the vocab/structure helps me better assess where I am in a given process and what else I should be focusing on. I really enjoyed the course, thanks.

Articulate, Engaging, Helpful Training for any Customer Facing Roles 


Well done, this was really interesting. I definitely learned a few new perspectives and tools, but additionally the course gave me a vocabulary to use to refer to some of the strategies I had already learned or developed. Having the vocab/structure helps me better assess where I am in a given process and what else I should be focusing on. I really enjoyed the course, thanks.

Mike LaViolette

Senior Account Executive at Darktrace

Time well spent 


I've done a lot of sales trainings over the years, and they are not all built equally. This is a really good course, and I would recommend it to anyone in sales. I'm happy I did the course, and feel like I took a lot away from it.

Time well spent 


I've done a lot of sales trainings over the years, and they are not all built equally. This is a really good course, and I would recommend it to anyone in sales. I'm happy I did the course, and feel like I took a lot away from it.

Tanner Hoth

Enterprise Business Development Representative at InMoment

Best first sales methodology training for a new seller! 


I thoroughly enjoyed completing the MEDDPICC Masterclass training, after hearing my peers and colleagues in the sales org speak very highly of this methodology, I was eager to explore and embrace it myself. Extremely excited to begin applying this framework to my deals as I kickstart my career in technology sales!

Best first sales methodology training for a new seller! 


I thoroughly enjoyed completing the MEDDPICC Masterclass training, after hearing my peers and colleagues in the sales org speak very highly of this methodology, I was eager to explore and embrace it myself. Extremely excited to begin applying this framework to my deals as I kickstart my career in technology sales!

Mario Gloeckner

Head of Business Development, D-A-CH-I-LI at Fundsquare (a FE fundinfo company)

Great Class, good self-learning module

In summary, the MEDDPICC Masterclass is a must for anyone serious about sales excellence. Whether you’re a skeptic or a seasoned seller, this course will transform your approach and elevate your game. Highly recommended! 🚀

Great Class, good self-learning module

In summary, the MEDDPICC Masterclass is a must for anyone serious about sales excellence. Whether you’re a skeptic or a seasoned seller, this course will transform your approach and elevate your game. Highly recommended! 🚀

Silvia Quintanilla

Head of Sales Enablement and Operations at iTalent Digital

Learned so much! 


I'm a lifelong B2B sales professional and I thought i knew everything. This course really taught me the science behind sales. I started using the methodology in the first 10 minutes of the class. Super engaging teacher that made learning fun. Highly recommend.

Learned so much! 


I'm a lifelong B2B sales professional and I thought i knew everything. This course really taught me the science behind sales. I started using the methodology in the first 10 minutes of the class. Super engaging teacher that made learning fun. Highly recommend.

PM
Patric Morrison

Wow! 


That was absolutely excellent and it highlights how challenging sales really is, particularly without a champion! Looking forward to leverage this info.

Wow! 


That was absolutely excellent and it highlights how challenging sales really is, particularly without a champion! Looking forward to leverage this info.

RS
Roy Smith

Director Enterprise Services at The Software Institute

Great program. 


I have been in sales for a long time and found the insight & framework discussed incredibly valuable. 


 I know I will keep coming back to the program over the coming years.

Great program. 


I have been in sales for a long time and found the insight & framework discussed incredibly valuable. 


 I know I will keep coming back to the program over the coming years.

Kun Hong Choi

Country General Manager at SUSE Software Solutions Korea

Fundamentally changing the sales cycle and sales execution. 


I enjoyed the contents a lot and believe it will really help improving the sales execution process.

Fundamentally changing the sales cycle and sales execution. 


I enjoyed the contents a lot and believe it will really help improving the sales execution process.

Paul Govoni

Transformation Team Executive at Pegasystems

MEDDIC to MEDDPICC Evolution, some things keep getting better! 


Really informative and it's great to see how far MEDDPIC has come from its origins. Course demands your time and attention, carving out time over a number of days I found best.


The presenter is engaging, credible and passionate.

MEDDIC to MEDDPICC Evolution, some things keep getting better! 


Really informative and it's great to see how far MEDDPIC has come from its origins. Course demands your time and attention, carving out time over a number of days I found best.


The presenter is engaging, credible and passionate.

Emil Olsson

Enterprise Account Executive at SUSE

Key methodology for sales excellence. 


MEDDPICC has helped me achieve more success in enterprise tech sales than I ever believed. However, this is a framework you organisation needs to breath the methodology. It has do be implemented top down.

Key methodology for sales excellence. 


MEDDPICC has helped me achieve more success in enterprise tech sales than I ever believed. However, this is a framework you organisation needs to breath the methodology. It has do be implemented top down.

Robert Kavanagh

Client Development Manager at Smartsheet

Best use of professional development budget so far! 


Just completed the MEDDPICC Masterclass, which was a great mix of sessions broken out into 10 parts, post session content, and complemented by reading the book. Would highly recommend to anyone thinking of how to use their professional development budget.

Best use of professional development budget so far! 


Just completed the MEDDPICC Masterclass, which was a great mix of sessions broken out into 10 parts, post session content, and complemented by reading the book. Would highly recommend to anyone thinking of how to use their professional development budget.

Ezekiel Bamingboye

Global Channel and Partnerships Sales Manager at DigitalEd

Rich and Comprehensive. 


If you ever want to be different, effective and efficient in your sales effort, this program is a must-attend!

Rich and Comprehensive. 


If you ever want to be different, effective and efficient in your sales effort, this program is a must-attend!

AC
Adrian Casanova

Great stuff. 


This really helps to reflect on the challenges of selling in 2024.

Great stuff. 


This really helps to reflect on the challenges of selling in 2024.

Shobhit Singh

Director Of Sales And Business Development

I'm elated to have completed two transformative programs – The MEDDPICC Masterclass and The Value Pyramid Program by MEDDICC Why did I take these masterclasses? To gain a deeper understanding of customer value and refine my strategic approach, enabling me to drive more significant business success. In today's complex business landscape, success hinges on our ability to deeply understand our customers' unique challenges, desired outcomes, and value drivers. A heartfelt thank you to Andy Whyte for the outstanding training and mentorship. Excited to apply these learnings and unlock new heights in customer engagement, value creation, and revenue generation. #ProfessionalDevelopment #MEDDPICC #ValuePyramid #SalesStrategy #ContinuousImprovement #ThankYouAndy
I'm elated to have completed two transformative programs – The MEDDPICC Masterclass and The Value Pyramid Program by MEDDICC Why did I take these masterclasses? To gain a deeper understanding of customer value and refine my strategic approach, enabling me to drive more significant business success. In today's complex business landscape, success hinges on our ability to deeply understand our customers' unique challenges, desired outcomes, and value drivers. A heartfelt thank you to Andy Whyte for the outstanding training and mentorship. Excited to apply these learnings and unlock new heights in customer engagement, value creation, and revenue generation. #ProfessionalDevelopment #MEDDPICC #ValuePyramid #SalesStrategy #ContinuousImprovement #ThankYouAndy

Brad Laudal

Organizational Evolution & Sales Strategy Consultant

Remember the character Tom Smykowski from the movie Office Space? His job was to "deal with the goddamn customers so the engineers don't have to!" - and when "The Bobs" came in... he was let go. As a "seller", sometimes I feel like Tom. Can my SA/CE/SE work alone? Will my role be absorbed or automated in the years to come? Over the last 12 months I've completed Azure, AWS, and GCP certs. Today I added a MEDDPICC Masterclass certification from MEDDICC. I enthusiastically recommend this course to you. What I loved most was the focus on what it truly means to "sell" and the critical role we play in helping our customers assess their options; quantify and track value; and procure, deploy, and eventually maintain a complex solution. The course not only provided valuable educational content, but also gave me a fresh perspective on my profession and put to bed any thoughts I had about the value I bring to my customers and my teams. A big thank you to Andy Whyte for doing a fantastic job in teaching the course! If anybody out there has questions, let me know!
Remember the character Tom Smykowski from the movie Office Space? His job was to "deal with the goddamn customers so the engineers don't have to!" - and when "The Bobs" came in... he was let go. As a "seller", sometimes I feel like Tom. Can my SA/CE/SE work alone? Will my role be absorbed or automated in the years to come? Over the last 12 months I've completed Azure, AWS, and GCP certs. Today I added a MEDDPICC Masterclass certification from MEDDICC. I enthusiastically recommend this course to you. What I loved most was the focus on what it truly means to "sell" and the critical role we play in helping our customers assess their options; quantify and track value; and procure, deploy, and eventually maintain a complex solution. The course not only provided valuable educational content, but also gave me a fresh perspective on my profession and put to bed any thoughts I had about the value I bring to my customers and my teams. A big thank you to Andy Whyte for doing a fantastic job in teaching the course! If anybody out there has questions, let me know!

Claire Crouse

Director of Enablement, Field Sales, Americas at Tanium

Fantastic content! 


Relevant, loaded with great examples and use cases, and very engaging.

Fantastic content! 


Relevant, loaded with great examples and use cases, and very engaging.

Yair Bortinger

Head of Customer Success at ControlUp

I'm excited to share that I've completed the MEDDPICC course! This training has significantly refined my skills and provided a robust framework for delivering value to our customers. It has also given me a comprehensive understanding of our champions' environment and the critical factors that can influence the successful enablement and implementation of our product within their organizations. Although MEDDPICC is designed for sellers, I believe Customer Success Managers (CSMs) can gain a lot of value from it as well. I am confident that I will apply what I've learned in Customer Success Operations, integrating it into the design of new processes and tools for our post-sales teams from now on.
I'm excited to share that I've completed the MEDDPICC course! This training has significantly refined my skills and provided a robust framework for delivering value to our customers. It has also given me a comprehensive understanding of our champions' environment and the critical factors that can influence the successful enablement and implementation of our product within their organizations. Although MEDDPICC is designed for sellers, I believe Customer Success Managers (CSMs) can gain a lot of value from it as well. I am confident that I will apply what I've learned in Customer Success Operations, integrating it into the design of new processes and tools for our post-sales teams from now on.

Jason Soetan

Sale Associate at Markmonitor

Helped to identify the gaps. 


I'm really enjoying the course, it's helping me to go through previous opportunities or deals and see how I could've improved the process identifying gaps in the way I handled different customer interactions.

Helped to identify the gaps. 


I'm really enjoying the course, it's helping me to go through previous opportunities or deals and see how I could've improved the process identifying gaps in the way I handled different customer interactions.

Petter Olsson

AI Sales Engineer at Domino Data Lab, Solution Design, Technical Sales AI Sales Engineer at Domino Data Lab, Solution Design, Technical Sales

A couple of years back, I was given a chance by then-the Director of Sales Engineering, James Hollinger, at Domino Data Lab to change my current role to a Sales Engineer. I remember being on a call with James asking for advice on being the best SE I could be, and he immediately said MEDD(P)ICC, "Learn the sales process." As I was in full learning mode, it took me until now to fully immerse myself in this area, but it has been truly rewarding. As Domino has a very generous yearly Tuition Reimbursement, our current Senior Director of Global Sales Engineering, Daniel Mennell, made it a team goal to ensure we use it to become better, and here I am. With the help of MEDDICC and Andy Whyte, I am now certified in this process. Thank you for a great course, Andy.
A couple of years back, I was given a chance by then-the Director of Sales Engineering, James Hollinger, at Domino Data Lab to change my current role to a Sales Engineer. I remember being on a call with James asking for advice on being the best SE I could be, and he immediately said MEDD(P)ICC, "Learn the sales process." As I was in full learning mode, it took me until now to fully immerse myself in this area, but it has been truly rewarding. As Domino has a very generous yearly Tuition Reimbursement, our current Senior Director of Global Sales Engineering, Daniel Mennell, made it a team goal to ensure we use it to become better, and here I am. With the help of MEDDICC and Andy Whyte, I am now certified in this process. Thank you for a great course, Andy.

MH
Mikio Hirai

Senior Solutions Engineer at Qt Group

I like how detailed it is. 


I've been always struggling with how I go about with the prospects even after the sales training from other vendor. What I wanted to know was details and this course has provided just that.

I like how detailed it is. 


I've been always struggling with how I go about with the prospects even after the sales training from other vendor. What I wanted to know was details and this course has provided just that.

Paul Moreton

Client Executive at Proactis

If you have already done the MEDDICC Masterclass, then The Value Pyramid Program is like the cherry-on- top. Well-presented and invaluable insights! Thanks Andy and the MEDDICC Team.
If you have already done the MEDDICC Masterclass, then The Value Pyramid Program is like the cherry-on- top. Well-presented and invaluable insights! Thanks Andy and the MEDDICC Team.

Marek Machacek

Principle Solutions Architect at The QT Company

Excellent Summary. 


Experiences Sales people already do many things described in the MEDDPICC Masterclass, which I consider as very positive, because now the process has a box where to put it, and many routines and execution steps have a common name or expression, everybody involved now knows what is behind it. The most important for me was, that it is focusing on what to do and not how, not behaviour but clear measurements to focus on.

Excellent Summary. 


Experiences Sales people already do many things described in the MEDDPICC Masterclass, which I consider as very positive, because now the process has a box where to put it, and many routines and execution steps have a common name or expression, everybody involved now knows what is behind it. The most important for me was, that it is focusing on what to do and not how, not behaviour but clear measurements to focus on.

Andreas Grønningsæter

Account Executive at Darktrace

A comprehensive framework for the modern salesperson.

 

Easy to follow, pedagogic, makes sense to anyone with some experience in a sales related role. This will be valuable for me for the rest of my life!

A comprehensive framework for the modern salesperson.

 

Easy to follow, pedagogic, makes sense to anyone with some experience in a sales related role. This will be valuable for me for the rest of my life!

Veronica Anghel

Everything I hoped it will be and more. 


Although it is incredibly complex it all boils down to understanding why you are winning/loosing/slipping deals and how you can reverse engineer all that so that your deals get a lot better - then have a way better understanding of what you can do differently and why and provide a much much better buying experience for your customers. 


 Highly recommend!

Everything I hoped it will be and more. 


Although it is incredibly complex it all boils down to understanding why you are winning/loosing/slipping deals and how you can reverse engineer all that so that your deals get a lot better - then have a way better understanding of what you can do differently and why and provide a much much better buying experience for your customers. 


 Highly recommend!

RH
Richard Hooper
Great Class. This is a great course for any Sales rep out there. Valuable content explained thoroughly and methodically.
Great Class. This is a great course for any Sales rep out there. Valuable content explained thoroughly and methodically.

Merlin Govender

UK Sales Lead, Security at Ekco

Proud to share that I have completed my MEDDPICC masterclass course. I would highly recommend this to any sales individual looking to expand their ability and proficiency within Sales.
Proud to share that I have completed my MEDDPICC masterclass course. I would highly recommend this to any sales individual looking to expand their ability and proficiency within Sales.

RH
Richard R. Hooper

Vice President of Sales at KNEX Technology

I’m happy to share I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! Definitely a great class with valuable content. Highly recommend it for any Sales rep out there. Reset. Refocus. Restart.
I’m happy to share I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! Definitely a great class with valuable content. Highly recommend it for any Sales rep out there. Reset. Refocus. Restart.

James Dunn

Channel Director at ControlUp

Proud to have completed the MEDDPICC masterclass! 


Thank you ControlUp for investing in my development. Thoroughly recommend this course, eye-opening strategies and tactics on how to better engage with customers build trust and demonstrate true value.

Proud to have completed the MEDDPICC masterclass! 


Thank you ControlUp for investing in my development. Thoroughly recommend this course, eye-opening strategies and tactics on how to better engage with customers build trust and demonstrate true value.

Harry Clesham

Senior Fintech Account Manager - Enterprise Software & SaaS at Amazon Web Services (AWS)

I recently invested time in training to enhance my understanding of 'MEDDPICC', the renowned sales qualification framework used by the world's most successful teams & SaaS companies. 


Approximately 80% of the ISV's we work with are using a variation of MEDDICC and so I was curious to increase my fluency on the topic. 


 Participating in Andy Whyte's 'MEDDICC Masterclass' was a comprehensive and thoughtful training experience. I wouldn't hesitate to recommend this to any seller that wants to level up and integrate the methodology into their own approach to better serve their customers, drive efficiency and better predict growth.

I recently invested time in training to enhance my understanding of 'MEDDPICC', the renowned sales qualification framework used by the world's most successful teams & SaaS companies. 


Approximately 80% of the ISV's we work with are using a variation of MEDDICC and so I was curious to increase my fluency on the topic. 


 Participating in Andy Whyte's 'MEDDICC Masterclass' was a comprehensive and thoughtful training experience. I wouldn't hesitate to recommend this to any seller that wants to level up and integrate the methodology into their own approach to better serve their customers, drive efficiency and better predict growth.

Lucia Hirvi

Customer Success Manager at Qt Group

I am happy to share that I am now officially MEDDPICC-approved after completing a neatly tailored online course.


I can only imagine how much time Andy must have spent creating this masterclass and I am happy to share some feedback with everyone who is thinking of upscaling their sales game. While you might be using/managing some of the MEDDPICC elements unconsciously, imagine the power of leveraging them strategically and consciously in your sales and customer relations! I am guilty as charged. 


It's been 2 years since I read the MEDDIC book and boy do humans tend to forget! Haven't been doing many discoveries or demos lately and I can with honesty say, I am missing it. But if you are in the revenue bizz, I encourage you to sit down and make a map of your selling process. And while you do, use a framework such as MEDDPICC to create those connections where you haven't seen them before. 


For my fellow CSMs, you can benefit from this course too, namely you’ll learn: 

🔥 How to effectively act with champions in your client organizations to position products, paid features and retain revenue. 

🔥 How to navigate the paper process efficiently, streamlining the decision-making path. Andy has a great template in his Masterclass available for download. 

🔥 How to anticipate needs and tailor your approach. You do not want to be caught in an element of surprise and loose confidence in front of an economic buyer (I keep my cool talking to C-level stakeholders and there is plenty of reasons why you should too). 


💡 Remember, it's not just about having the skills; it's about adapting them to today's needs!

I am happy to share that I am now officially MEDDPICC-approved after completing a neatly tailored online course.


I can only imagine how much time Andy must have spent creating this masterclass and I am happy to share some feedback with everyone who is thinking of upscaling their sales game. While you might be using/managing some of the MEDDPICC elements unconsciously, imagine the power of leveraging them strategically and consciously in your sales and customer relations! I am guilty as charged. 


It's been 2 years since I read the MEDDIC book and boy do humans tend to forget! Haven't been doing many discoveries or demos lately and I can with honesty say, I am missing it. But if you are in the revenue bizz, I encourage you to sit down and make a map of your selling process. And while you do, use a framework such as MEDDPICC to create those connections where you haven't seen them before. 


For my fellow CSMs, you can benefit from this course too, namely you’ll learn: 

🔥 How to effectively act with champions in your client organizations to position products, paid features and retain revenue. 

🔥 How to navigate the paper process efficiently, streamlining the decision-making path. Andy has a great template in his Masterclass available for download. 

🔥 How to anticipate needs and tailor your approach. You do not want to be caught in an element of surprise and loose confidence in front of an economic buyer (I keep my cool talking to C-level stakeholders and there is plenty of reasons why you should too). 


💡 Remember, it's not just about having the skills; it's about adapting them to today's needs!

Michael Bremer

Inside Sales Manager at Relay

I'm not sure I've been through another training that I've enjoyed so much. Excited to see the impact this will have. Thank you, MEDDICC!
I'm not sure I've been through another training that I've enjoyed so much. Excited to see the impact this will have. Thank you, MEDDICC!

Sebastian Valencia Hernandez

Senior Bussiness Development at DispatchTrack Latinoamérica

Celebrating my new certificate! I'm happy to say that I've earned a new certificate: Meddicc Masterclass by MEDDICC! If you are in the world of sales, I recommend you go through this practical course focused on consultative selling.
Celebrating my new certificate! I'm happy to say that I've earned a new certificate: Meddicc Masterclass by MEDDICC! If you are in the world of sales, I recommend you go through this practical course focused on consultative selling.

Somnath Dey

Strategic Business Development Manager, APAC & ANZ at Qt Group

Must say, one of the best Sales Masterclasses, I have ever attended. Thank you Andy Whyte, that was super awesome! Huge shoutout 🙌 😃
Must say, one of the best Sales Masterclasses, I have ever attended. Thank you Andy Whyte, that was super awesome! Huge shoutout 🙌 😃

BC
Brian Chee

Director of Content Marketing and Strategy at Net Health

Just completed the MEDDICC Masterclass. What can I say?


Every marketer interested in telling the right type of story -- the kind that help create value for a company -- ought to spend some time and check it out. 


I now have a much better understanding about how my content design and story frameworks can better power the sales organization.

Just completed the MEDDICC Masterclass. What can I say?


Every marketer interested in telling the right type of story -- the kind that help create value for a company -- ought to spend some time and check it out. 


I now have a much better understanding about how my content design and story frameworks can better power the sales organization.

Holger Fischer

Director Sales EMEA Central at OPSWAT

Great Material. Very inspiring course and a great refresher.

Lena Chan

Select Account Executive at Verkada

One of the best sales training programs for seasoned sales reps.

Jenni Kukka

Renewals Specialist at Qt Group

I’m happy to share that I’ve obtained a new certification: THE MEDDPICC MASTERCLASS from MEDDICC! This training gave me a great opportunity to, for example, deepen my understanding of sales processes, and improve my understanding of customer needs and risk management.
I’m happy to share that I’ve obtained a new certification: THE MEDDPICC MASTERCLASS from MEDDICC! This training gave me a great opportunity to, for example, deepen my understanding of sales processes, and improve my understanding of customer needs and risk management.

Kaliegh B.

AVP, Pre-Sales at TeamDynamix

I’m happy to share that I’ve obtained a new certification: MEDDPICC Leadership and Enablement from MEDDICC! 


It has been a pleasure completing the MEDDICC courses and excited to start implementing more best practices into our Pre-Sales organization!

I’m happy to share that I’ve obtained a new certification: MEDDPICC Leadership and Enablement from MEDDICC! 


It has been a pleasure completing the MEDDICC courses and excited to start implementing more best practices into our Pre-Sales organization!

Sudeesh Rajaram

Senior Energy Consultant at Altogether Group

I’m happy to share that I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! 🎉 


This journey has been incredibly enriching, providing me with an in-depth understanding of the MEDDPICC framework which is essential for excelling in complex sales environments. The course has equipped me with the tools and knowledge to effectively identify and engage with key decision-makers, understand customer needs at a deeper level, and navigate through the complexities of large-scale sales processes. 


I am now more confident in my ability to drive meaningful conversations, build stronger customer relationships, and close deals more efficiently. I am eager to apply these skills and contribute to the success of my team and organization.


Here's to unlocking new opportunities and achieving greater milestones!

I’m happy to share that I’ve obtained a new certification: MEDDPICC Masterclass from MEDDICC! 🎉 


This journey has been incredibly enriching, providing me with an in-depth understanding of the MEDDPICC framework which is essential for excelling in complex sales environments. The course has equipped me with the tools and knowledge to effectively identify and engage with key decision-makers, understand customer needs at a deeper level, and navigate through the complexities of large-scale sales processes. 


I am now more confident in my ability to drive meaningful conversations, build stronger customer relationships, and close deals more efficiently. I am eager to apply these skills and contribute to the success of my team and organization.


Here's to unlocking new opportunities and achieving greater milestones!

Simon Pope

Principal Consultant at Causeway Technologies

Amazing insight. 


Having not followed a masterclass such as this previously I was not sure what to expect. The presentation was engaging and the content was superb.

Amazing insight. 


Having not followed a masterclass such as this previously I was not sure what to expect. The presentation was engaging and the content was superb.

Amate Gueye

Sales & Business Developer at Teamtailor

Precise, accurate, interesting and not boring at all. 


Mixed with the books cited in the masterclass a salesperson can understand the power of this methodology, improve the way of working, and enjoy more while doing it.

Precise, accurate, interesting and not boring at all. 


Mixed with the books cited in the masterclass a salesperson can understand the power of this methodology, improve the way of working, and enjoy more while doing it.

MY
Mahmoud Yousry

Really helpful. 


If you really think that you have a lot of knowledge about sales and are a good salesperson, but feel that you're lacking structure on how to approach your deals, this is a great course. It breaks down the important elements of many sales processes and create an infrastructure to help tackle it.

Really helpful. 


If you really think that you have a lot of knowledge about sales and are a good salesperson, but feel that you're lacking structure on how to approach your deals, this is a great course. It breaks down the important elements of many sales processes and create an infrastructure to help tackle it.

Armand Steffens

Director of Enterprise Sales at Qt Group

Masterful and straightforward. 


I really loved the course, at first I dreaded doing it, fearing it will be like many other course I have attended where the company spent hours building material and still remain disconnected from how business is run. Andy was relatable and had practical examples. I really enjoyed it and found many nuggets I can use to improve, I felt that the detail was so simple and at times felt like I do this but need to pull it all together to really drive the success. 


Thank you for being honest, open and making this a great experience.

Masterful and straightforward. 


I really loved the course, at first I dreaded doing it, fearing it will be like many other course I have attended where the company spent hours building material and still remain disconnected from how business is run. Andy was relatable and had practical examples. I really enjoyed it and found many nuggets I can use to improve, I felt that the detail was so simple and at times felt like I do this but need to pull it all together to really drive the success. 


Thank you for being honest, open and making this a great experience.

HC
Helen Cashin

Channel Account Manager, EMEA at CrowdStrike

Couldn’t recommend it highly enough, specially for those looking to understand the customer lifecycle framework in further detail.
Couldn’t recommend it highly enough, specially for those looking to understand the customer lifecycle framework in further detail.

Otis Brown

Next-Gen Ethics & Compliance + ER software to crowdsource risk management and build better culturesHere to make the world a better workplace | Personal Development Enthusiast | Connector | Next-Gen Ethics & Compliance + ER software to crowdsource risk management and build better cultures

I’m happy to share that I’ve obtained a new certification: MEDDIC MASTERCLASS Certification from MEDDICC! 🎉 🎉 ✨ ✨ I'm grateful for the opportunity to better understand customer needs and enhance my skills through the MEDDIC Masterclass certification. This comprehensive training has equipped me with valuable insights into the MEDDIC methodology, enabling me to have more productive conversations and deliver greater value to customers. ❤️ I'm excited to apply what I've learned and continue growing as a professional.
I’m happy to share that I’ve obtained a new certification: MEDDIC MASTERCLASS Certification from MEDDICC! 🎉 🎉 ✨ ✨ I'm grateful for the opportunity to better understand customer needs and enhance my skills through the MEDDIC Masterclass certification. This comprehensive training has equipped me with valuable insights into the MEDDIC methodology, enabling me to have more productive conversations and deliver greater value to customers. ❤️ I'm excited to apply what I've learned and continue growing as a professional.

Djifa Frick

Account Director

📚Thrilled to share that I've officially earned my hashtag #MEDDPICC hashtag #Masterclass certification🥳 🏁This class by Andy Whyte has been an excellent opportunity to deepen my understanding of complex sales processes and refine my skills in understanding customer needs, managing risks, and driving meaningful conversations with clients. 🚀Excited to apply these insights to contribute even more effectively, driving success for the customer and supplier - with MEDDPICC everybody benefits! 🤓Cheers to continuous learning and growth!
📚Thrilled to share that I've officially earned my hashtag #MEDDPICC hashtag #Masterclass certification🥳 🏁This class by Andy Whyte has been an excellent opportunity to deepen my understanding of complex sales processes and refine my skills in understanding customer needs, managing risks, and driving meaningful conversations with clients. 🚀Excited to apply these insights to contribute even more effectively, driving success for the customer and supplier - with MEDDPICC everybody benefits! 🤓Cheers to continuous learning and growth!

Alex McIver

Senior Account Executive at TheyDo - Journey Management

Kudos Andy Whyte and the team at MEDDICC for one of the best online sales courses I've taken part in. 


Really engaging (I nodded my head so many times!) and learnt so much in a relatively short space of time: looking forward to putting it all into practice!

Kudos Andy Whyte and the team at MEDDICC for one of the best online sales courses I've taken part in. 


Really engaging (I nodded my head so many times!) and learnt so much in a relatively short space of time: looking forward to putting it all into practice!