Check out what our customers think about the MEDDICC Membership!
Senior Sales Director at IFS
Regional Account Manager
Major Account Manager at F5
SP Solutions Engineer at F5
Solutions Architect at F5
Product Marketing Executive at Microlise
Country General Manager at Slimstock
Head of Automotive Business Development at Tuxera
Chief Revenue Officer at Microlise
Sales Director South Europe at TXOne
Senior Enterprise Account Executive
Client Executive at Xentegra
Talent Development Leader
Lead Trainer at TCP Software
Account Executive at Teamtailor
Account Executive MRI Software
Key Account Manager Sustainability @ AVEVA Select Benelux
Enterprise Account Executive at Cority
Incredible
I am speechless cause it was truly so insightful and left me with no words that can truly describe this course. It's a SALES MUST HAVE.
I am speechless cause it was truly so insightful and left me with no words that can truly describe this course. It's a SALES MUST HAVE.
Director of New Business Sales at Microlise
Vice President of Sales
Microlise
Best sales training I have ever done
Makes so much sense, data driven and treats you like an established sales person trusting you to use your intuition
Makes so much sense, data driven and treats you like an established sales person trusting you to use your intuition
Taking the MEDDPICC Masterclass was a turning point in my approach to enterprise sales.
The framework itself is powerful, but this course broke it down in a way that was both practical and immediately applicable. The training provided me with a structured way to qualify deals more effectively, identify gaps early, and drive more predictable outcomes. Understanding the nuances of Metrics, Economic Buyer, Decision Criteria, and Process gave me a new level of confidence in navigating complex sales cycles. One of the biggest takeaways for me was how to leverage Champion and Pain points more strategically. The course reinforced that having a Champion isn't just a box to check—it’s about truly aligning with someone who has influence and urgency to drive change. Since implementing what I learned, I’ve seen a noticeable improvement in deal velocity and win rates. It’s helped me ask better questions, handle objections more effectively, and ensure alignment across multiple stakeholders. If you're in enterprise sales, especially in SaaS or complex B2B deals, this class is a must. It gives you the tools to not only qualify deals more rigorously but also to execute them with precision. Highly recommend!
The framework itself is powerful, but this course broke it down in a way that was both practical and immediately applicable. The training provided me with a structured way to qualify deals more effectively, identify gaps early, and drive more predictable outcomes. Understanding the nuances of Metrics, Economic Buyer, Decision Criteria, and Process gave me a new level of confidence in navigating complex sales cycles. One of the biggest takeaways for me was how to leverage Champion and Pain points more strategically. The course reinforced that having a Champion isn't just a box to check—it’s about truly aligning with someone who has influence and urgency to drive change. Since implementing what I learned, I’ve seen a noticeable improvement in deal velocity and win rates. It’s helped me ask better questions, handle objections more effectively, and ensure alignment across multiple stakeholders. If you're in enterprise sales, especially in SaaS or complex B2B deals, this class is a must. It gives you the tools to not only qualify deals more rigorously but also to execute them with precision. Highly recommend!
Senior Sales Manager
Fantastic new way of approaching each potential new customer
Prepared and clear process to run through to ensure each stage is covered
Sr Account Executive & Business Development | Cloud Solutions
Loved it
Great delivery by Andy and really drives home the importance of critical areas of the sales process which can make or break deals!
Great delivery by Andy and really drives home the importance of critical areas of the sales process which can make or break deals!
After all the Sales Programs I had so far in my career, this was the best
Especially as it is not like "do this that way..." but delivering a holistic framework to become the best version of yourself - authentic and highly motivated to become better every day
Especially as it is not like "do this that way..." but delivering a holistic framework to become the best version of yourself - authentic and highly motivated to become better every day
Sales Manager - Clinical Solutions - Elsevier - Southern Africa
Regional Sales Manager en Elsevier
Channel Account Manager
Super engaging and interesting content
I have done many different RP courses but this is by far the best.
Senior Enterprise Customer Success Manager | APAC
Very informative, entertaining
A lot to digest but then again how could you really condense it? And the storytelling, although it made the entire duration longer helped lock in the concepts to recall again during a sale.
A lot to digest but then again how could you really condense it? And the storytelling, although it made the entire duration longer helped lock in the concepts to recall again during a sale.
Senior Director, Pre-Sales & Professional Services
Great class
Really enjoyed the approach taken by Andy and thought the LMS was excellent. Well done MEDDICC !
Really enjoyed the approach taken by Andy and thought the LMS was excellent. Well done MEDDICC !
Director, Business Development & Channel APAC
Bid Manager
Very nice sales framework, easy to navigate and understand.
It successfully covers key elements such as engaging the economic buyer and identifying pain points. However, there is room for improvement in areas like competitive analysis and providing more interactive exercises to solidify learning. Overall, it is a strong course that can greatly enhance sales effectiveness when the principles are applied consistently.
It successfully covers key elements such as engaging the economic buyer and identifying pain points. However, there is room for improvement in areas like competitive analysis and providing more interactive exercises to solidify learning. Overall, it is a strong course that can greatly enhance sales effectiveness when the principles are applied consistently.
VP of Sales at Tyk
Head of Revenue Enablement at Intigriti
Elsevier
Trend Micro
Netwitness
Maxar
Cority
Sales Account Executive
Inspiring and applicable really quickly
Inspiring and applicable really quickly
Tying everything together. It's a perfect compliment to The Challenger Sale. And the class is a fantastic presentation of the material.
Tying everything together. It's a perfect compliment to The Challenger Sale. And the class is a fantastic presentation of the material.
Account Executive
I learnt a lot!
Head of Sales at Cuttable
Really well structured course, recommend to any sales person.
Really well structured course, recommend to any sales person.
Director of Sales APAC
A masterful coverage of content and delivery - areas that I new inside and back to front and also areas that were super inciteful and will help immensely with my team.
A masterful coverage of content and delivery - areas that I new inside and back to front and also areas that were super inciteful and will help immensely with my team.
Avetta
An essential class for any and all true professional sales persons
An essential class for any and all true professional sales persons
Territory Sales Representative DACH for EcoX IT Europe at Schneider Electric
The ultimate upgrade for sales professionals
Strategic Account Manager at TCP Software
Outstanding
Managing Director at Dados & Tech
Awesome
VP, Enablement at TCP Software
MEDDPICC Masterclass & Leadership/Enablement Program
Director, Sales at Tinybird
5 out of 5
Account Executive
Is really a Masterclass
I really learn how to take my sales process to the next level thanks to the easy going classes and all the material that this course gave was really helpful!
Is really a Masterclass
I really learn how to take my sales process to the next level thanks to the easy going classes and all the material that this course gave was really helpful!
Account Executive @ Rydoo | SaaS | Tech
Brilliant
Particularly comprehensive with real-life examples, hands-on approach - loved it!
Brilliant
Particularly comprehensive with real-life examples, hands-on approach - loved it!
B2B Payments Specialist - Business Development Manager at iwoca
Great course
Senior Customer Success Manager at GBG Plc
Enhance the Sales Process
Overall this course has enabled me to think differently about the entire sales process, providing tools to help and skills to put into action. After each chapter, the view of my opportunities was different, recognising where MEDDPICC could be aligned but equally reviewing past deals and how they may have run smoother with a MEDDPICC approach. The flexibility of using MEDDPICC to suit your own style enables everyone to benefit.
Overall this course has enabled me to think differently about the entire sales process, providing tools to help and skills to put into action. After each chapter, the view of my opportunities was different, recognising where MEDDPICC could be aligned but equally reviewing past deals and how they may have run smoother with a MEDDPICC approach. The flexibility of using MEDDPICC to suit your own style enables everyone to benefit.
Account Executive at TCP Software
Founding Member at Women Leaders Forum UK
Good insight
Good refresher and good content. Andy you did great.
Director, Enterprise Sales at Docebo
The BEST
I have been in sales for 20 years. This is the most effective and comprehensive sales training program in the industry.
I have been in sales for 20 years. This is the most effective and comprehensive sales training program in the industry.
Regional Solutions Engineer & IT/OT Cybersecurity Strategist at OPSWAT
The MEDDPICC Masterclass is a game-changer
For sales and presales professionals aiming to master complex deal qualification and execution. The course offers a clear, practical breakdown of the MEDDPICC framework, supported by real-world examples and actionable strategies. Whether you're new to MEDDPICC or looking to refine your skills, this masterclass equips you with the tools to drive consistency and success in high-stakes sales processes. Highly recommended for anyone serious about elevating their sales game.
For sales and presales professionals aiming to master complex deal qualification and execution. The course offers a clear, practical breakdown of the MEDDPICC framework, supported by real-world examples and actionable strategies. Whether you're new to MEDDPICC or looking to refine your skills, this masterclass equips you with the tools to drive consistency and success in high-stakes sales processes. Highly recommended for anyone serious about elevating their sales game.
Manager in the Financial Industry with long standing experience in Client Management, Business Development, Strategy & Project Management
Strategic Sales Leader | Growth Advisor | AI & Digital Transformation
Business Development Representative
Enlightening
Enlightening course that will make you re-learn how to qualify a sales opportunity
Enlightening
Enlightening course that will make you re-learn how to qualify a sales opportunity
Strategic Account Executive, Expertise with Enterprise AI / ML, Data Science & Digital Transformation
Phenomenal Course - I am MEDDICC Master Certified!
I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.
Phenomenal Course - I am MEDDICC Master Certified!
I have taken this course before - It is a phenomenal Course - I am MEDDICC Master Certified.
Business Development Manager at AVEVA Select Scandinavia
Best Ever
Got this sales training from my manager, and i have been in sales for 20+ years and took numerous of different sales trainings, this one is the only course that i felt gave me all the skills needed. Much of them was basic sales skills, but it always took it to the next level, and explained why and how to do it better.
Best Ever
Got this sales training from my manager, and i have been in sales for 20+ years and took numerous of different sales trainings, this one is the only course that i felt gave me all the skills needed. Much of them was basic sales skills, but it always took it to the next level, and explained why and how to do it better.
Experienced Business Development and Sales (Management) professional on the cutting edge of Supply Chain, Logistics, Production and IT
New insights
My impression is that MEDDPIC is a Flexible sales method that is based on how the (potential) customer wants to be treated by (potential) vendors. Also, it gives room to address unconventional factors such as intuition and how the customer would feel if... The extra layer of defining the metrics of the identified pains, offers a lot of additional value compared to other methods and offers a solid foundation for working closely together with the (potential) customer throughout the entire sales process.
New insights
My impression is that MEDDPIC is a Flexible sales method that is based on how the (potential) customer wants to be treated by (potential) vendors. Also, it gives room to address unconventional factors such as intuition and how the customer would feel if... The extra layer of defining the metrics of the identified pains, offers a lot of additional value compared to other methods and offers a solid foundation for working closely together with the (potential) customer throughout the entire sales process.
Regional Vice President of Sales APAC
Need to take it again and again lots to consume.
Regional Account Manager at Trend Micro
Sales Enablement Enthusiast | Strategic Planning | Employee Communications and Engagement | Internal and External Global Events Strategy and Execution | Management of Change | Passionate about DE&I and the Impact of ERGs at Influence Boad
Director of Sales/Relationship Management - Carriers at iPipeline
The MEDDPICC methodology is the best I have ever read. It will change the way you sell for the better.
The MEDDPICC methodology is the best I have ever read. It will change the way you sell for the better.
Territory Account Manager at SUSE
Senior Enterprise Sales at Clearwater Analytics
Co-fondateur - Belive.ai | On recrute
You did an amazing job by qualifying the sales approach and translating it to a methodology to improve performance.
You did an amazing job by qualifying the sales approach and translating it to a methodology to improve performance.
Sales Engineer chez Zimperium
Senior Solutionist at Synthesis Software Technologies | Intelligent Data
Great Course! Really Worth it
I really enjoyed the course, it really resonated with me and spoke to a lot of the pain points that I am currently facing in the pre-sales process. I loved how Andy spoke to his experiences and spoke to real world examples. Can't wait to put MEDDPICC into practice.
Great Course! Really Worth it
I really enjoyed the course, it really resonated with me and spoke to a lot of the pain points that I am currently facing in the pre-sales process. I loved how Andy spoke to his experiences and spoke to real world examples. Can't wait to put MEDDPICC into practice.
Chief Technology and Information Security Officer (CTO/CISO) | Consultant | Author | Speaker | Instructor | CISSP, CISA, CCSK, MEDDPICC
I found this to be of great value as an SE. Wish I had time to write more as I really feel like this was very well done and the right amount without being full of fluff. It's clear Andy the presenter is a master of his craft and a joy to watch and listen to his real world stories.
I found this to be of great value as an SE. Wish I had time to write more as I really feel like this was very well done and the right amount without being full of fluff. It's clear Andy the presenter is a master of his craft and a joy to watch and listen to his real world stories.
Senior Key Account Manager Destinations bei TrustYou
Great Course
Will definitely try to adapt the methodology
Great Course
Will definitely try to adapt the methodology
Senior Director @ Cloudflare | Ex-Splunk | BMC | McAfee
So many of this we forget when going through our sales cycles. Slowing down to speed up, and reviewing this course will take you from an average SE to an ELITE SE!
So many of this we forget when going through our sales cycles. Slowing down to speed up, and reviewing this course will take you from an average SE to an ELITE SE!
Junior Key Account Manager at TrustYOU
CRO & Sales Executive ∙ Business Development ∙ Sales Strategy & Operations ∙ SaaS ∙ Market Analysis ∙ Strategic Partnerships ∙ Executive Presentations ∙ Top-Line Growth ∙ Price Modeling ∙ MEDDPICC ∙ Contracts
The MEDDIC framework is an excellent way to model
How dynamic the qualification process is in deals and how to discover and manifest customer value during the sales process. I love how customer-oriented it is. The course is well laid out with explicit and practical content that is very supportive of the MEDDICC book.
The MEDDIC framework is an excellent way to model
How dynamic the qualification process is in deals and how to discover and manifest customer value during the sales process. I love how customer-oriented it is. The course is well laid out with explicit and practical content that is very supportive of the MEDDICC book.
Passionate Sales Leader | 🚀 Power your teams with better full stack observability | Cool Vendor
Sales Bible
For every professional who takes his job seriously and wants to be successful, this is a MUST DO!!
Sales Bible
For every professional who takes his job seriously and wants to be successful, this is a MUST DO!!
Account Executive at SUSE
This thorough course is a good use of time and resources! I'm glad I took it.
This thorough course is a good use of time and resources! I'm glad I took it.
Helping Security Teams Break Free From SIEM Lock-in
With valuable tools and strategies to enhance my leadership capabilities, sales management skills, and contribute more effectively to our team's success.
With valuable tools and strategies to enhance my leadership capabilities, sales management skills, and contribute more effectively to our team's success.
Area VP Central Europe / DACH - Keepit
Being in sales for more than 40 years and over 25 years in leadership roles where I have introduced a lot of methodologies I believe not only that MEDDICC is one of the best methodologies but also this training has made me think about a lot of stuff how to further improve the performance of my team. Would love to have the slides and work through them (rather than have to screen shot them). The training is quite condenses which I liked but maybe it was also me as I was listing to it on 1.5 - 2.0x speed.
Being in sales for more than 40 years and over 25 years in leadership roles where I have introduced a lot of methodologies I believe not only that MEDDICC is one of the best methodologies but also this training has made me think about a lot of stuff how to further improve the performance of my team. Would love to have the slides and work through them (rather than have to screen shot them). The training is quite condenses which I liked but maybe it was also me as I was listing to it on 1.5 - 2.0x speed.
💌Sales Account Executive | Deliverability Expert | Email Marketing Specialist| Customer Success Expert💌
Thanks for the great knowledge
What can I say about this course? It's really a game-changer for sales, with a great knowledge base and useful tips to make the process of selling easier and understandable for both sales and their clients! Thank you :)
Thanks for the great knowledge
What can I say about this course? It's really a game-changer for sales, with a great knowledge base and useful tips to make the process of selling easier and understandable for both sales and their clients! Thank you :)
Helping clients maximize their technology investment and achieve their business goals with Pega
The insight and case study examples.
The insight and case study examples.
Vice President at ZIMPERIUM The Leading Mobile First Security - AI and ML based SaaS Software Leader - Securing the connected world by delivering confidence in in the Application run Digital economy.
Perhaps we knew, however the alignment and teachings on us using these are pertinent.
Perhaps we knew, however the alignment and teachings on us using these are pertinent.
Manager, Success Guides @ Salesforce
Highly recommend this course.
Sales Enablement Lead EMEA | Inclusion Ambassador at Amazon Web Services (AWS)
Especially on the Compelling event
Global Sales Leader | Data Analytics | Cyber Security | Data Integration | Value Creation, Strategic Leadership |Cross-Functional Collaboration | Built/Sold Successful Solutions Provider Company
I have been selling for a long time and providing Sales Leadership as well during my career in IT. I think I am pretty good and I have built up knowledge and insights. I also appreciate learning and continuing to reinvest my time into skills development. It speaks to the saying, "practice what you preach" So I try to do just that. What I really enjoyed about this course was the fundamental way and just overall quality of how it defines a method to improve your ability to be a professional. In essence it speaks to investing your time wisely and having a structure to common sense selling while engraining it into who you are. Finding your way in a model that is built for all. If you are the type of person that truly wants to achieve the best of yourself, then invest a little bit of yourself into this course.
I have been selling for a long time and providing Sales Leadership as well during my career in IT. I think I am pretty good and I have built up knowledge and insights. I also appreciate learning and continuing to reinvest my time into skills development. It speaks to the saying, "practice what you preach" So I try to do just that. What I really enjoyed about this course was the fundamental way and just overall quality of how it defines a method to improve your ability to be a professional. In essence it speaks to investing your time wisely and having a structure to common sense selling while engraining it into who you are. Finding your way in a model that is built for all. If you are the type of person that truly wants to achieve the best of yourself, then invest a little bit of yourself into this course.
Keepit | SaaS Backup| Enabeling our DACH Customers & Partners to protect their Cloud Data
Very structured, lots of story telling and concise summaries to keep!
Very structured, lots of story telling and concise summaries to keep!
Territory Account Manager - MENA & Turkey at SUSE
Thank you for this great course. I'm confident that will have a great impact on my future achievement on both professional and personal levels
Thank you for this great course. I'm confident that will have a great impact on my future achievement on both professional and personal levels
Regional Sales Manager at Splunk
I got great insight and understanding into all the parts or MEDDPICC. I took great notes and screen shots. I'll be putting this to work in my sales role.
I got great insight and understanding into all the parts or MEDDPICC. I took great notes and screen shots. I'll be putting this to work in my sales role.
Head of Solution Architect @ SUSE Greater China
Easy to understand and follow. Thanks Andy and team to put all these together. Highly recommended for those who work on sell side.
Easy to understand and follow. Thanks Andy and team to put all these together. Highly recommended for those who work on sell side.
Senior Director Business Development at Consensus Cloud Solutions
25 years in and my Achille's heel has always been the failure to either, write things down DURING the journey to develop a process for others to follow. Or failure to write things down BEFORE setting off to develop an outline for success. Andy Whyte and MEDDPICC are providing me the clarity and cohesiveness to final end that cycle.
25 years in and my Achille's heel has always been the failure to either, write things down DURING the journey to develop a process for others to follow. Or failure to write things down BEFORE setting off to develop an outline for success. Andy Whyte and MEDDPICC are providing me the clarity and cohesiveness to final end that cycle.
Account Executive Clearwater Analytics
This has helped me frame my process around pain as I did some of these things with some deals but wasn't as organized or thoughtful. Understanding pain at the different levels, with each stakeholder, and keeping that at the top of conversations will have a positive impact on my ability to close win deals.
This has helped me frame my process around pain as I did some of these things with some deals but wasn't as organized or thoughtful. Understanding pain at the different levels, with each stakeholder, and keeping that at the top of conversations will have a positive impact on my ability to close win deals.
EAE Rancher Container Management/Container Security, Linux and Edge solutions at SUSE
This was an awesome course and there is a lot of great information to unpack and I will probably keep referring to this course in my sales career. I have done other sales courses/Methodologies before but MEDDPICC is the best!
This was an awesome course and there is a lot of great information to unpack and I will probably keep referring to this course in my sales career. I have done other sales courses/Methodologies before but MEDDPICC is the best!
Digital Strategy Consultant Kentico Xperience at Kentico
I recently completed a MEDDPICC course and was thoroughly impressed! This course stands out for its applicability to any software sales environment and provides insightful examples that highlight key points effectively.
I recently completed a MEDDPICC course and was thoroughly impressed! This course stands out for its applicability to any software sales environment and provides insightful examples that highlight key points effectively.
Account Executive at Profisee
Fantastic methodology!
This course does an excellent job of laying out the framework and staying organized to properly qualify and support customers with any evaluation to drive predictable business.
Fantastic methodology!
This course does an excellent job of laying out the framework and staying organized to properly qualify and support customers with any evaluation to drive predictable business.
