MEDDICC Membership

Check out what our customers think about the MEDDICC Membership!

Share your experience
IW
Imogen Warwick

Dun & Bradstreet

Very engaging course- great to come back to it with the summary pages

DT
Daniel Taylor

Dun & Bradstreet

Enjoyable to listen to with lots of good tips and points to refine on even on areas where I felt I wastrong.

PM
Patrick Jeremiah Meehan

Dun & Bradstreet

Great insights, really well delivered. Andy's style is engaging with real world foundations

MC
Maria Coppi

TeamViewer

full of interesting insights, i really likes the person explaining and the approach

AB
Anders Barthel

Dun & Bradstreet

After 24 years in sales (having crushed budget 22 of them) I thought I new it all, hahah, but I am 100% certain this will develop me in my last years in sales.
After 24 years in sales (having crushed budget 22 of them) I thought I new it all, hahah, but I am 100% certain this will develop me in my last years in sales.

George Sandberg

Sales Representative at Dun & Bradstreet Sverige AB

I think this course was really good. It was easy to follow along in the different parts.

Mia Rami

Sales Development Representative at Cision

The instructor was so great and taught everything very clearly!

Marc Heitz

Partner Sales Director at Dun & Bradstreet

MEDDPICC brings what we need to complete each time we are signing a contract

Christoph Maximilian Freiherr von Laur-Münchhofen

Senior Solution Sales Manager - Finance, Risk & Compliance at Dun & Bradstreet Europe

Very structured - if you´ve already read the book maybe at some points too specific, but in combination a very good deep dive.
Very structured - if you´ve already read the book maybe at some points too specific, but in combination a very good deep dive.

Ian Wills

Director of Sales at Sitation

Overall, I found the course valuable because it reinforced that MEDDPICC is most effective when applied as a complete framework rather than a collection of individual qualification criteria. Many of the concepts were familiar, but the course highlighted opportunities to be more deliberate and consistent in how I apply them throughout the sales cycle. My biggest takeaway was around execution discipline. I already leverage many elements of MEDDPICC today, but there are areas where I can do a better job bringing all of the components together, particularly around co-managed mutual action plans, documenting decision and paper processes earlier, and proactively identifying risk. The course also reinforced that MEDDPICC is not just a qualification methodology—it is a framework for understanding how customers buy, improving forecast accuracy, and helping opportunities progress more predictably. I walked away with several practical actions that I can immediately apply to active opportunities.
Overall, I found the course valuable because it reinforced that MEDDPICC is most effective when applied as a complete framework rather than a collection of individual qualification criteria. Many of the concepts were familiar, but the course highlighted opportunities to be more deliberate and consistent in how I apply them throughout the sales cycle. My biggest takeaway was around execution discipline. I already leverage many elements of MEDDPICC today, but there are areas where I can do a better job bringing all of the components together, particularly around co-managed mutual action plans, documenting decision and paper processes earlier, and proactively identifying risk. The course also reinforced that MEDDPICC is not just a qualification methodology—it is a framework for understanding how customers buy, improving forecast accuracy, and helping opportunities progress more predictably. I walked away with several practical actions that I can immediately apply to active opportunities.

Åsa Eininger

Relationship Manager at Dun & Bradstreet Europe

Really engaging and inspiring.

CM
Craig Morrison

Perk

Great content! Entertaining, useful, relevant with a lot of good stories and examples to keep it engaging. 8-9h of video is a long time though, and for sales teams it can be hard to maintain their engagement throughout and meet the completion deadlines.
Great content! Entertaining, useful, relevant with a lot of good stories and examples to keep it engaging. 8-9h of video is a long time though, and for sales teams it can be hard to maintain their engagement throughout and meet the completion deadlines.

SN
Simone Nuti

Account Executive, Trend Micro UK

This has been an incredibly constructive and informative course that has genuinely changed the way I think about my role as a seller. The MEDDPICC framework is not just a methodology — it is a completely new lens through which to view every customer conversation, every deal, and every pipeline decision. The content was practical, well-structured, and immediately applicable to real-world selling situations. I cannot wait to start putting everything I have learned into practice and to see the tangible results it will generate in my pipeline and my customer engagements. Thank you to the entire team for delivering such a high-quality learning experience.
This has been an incredibly constructive and informative course that has genuinely changed the way I think about my role as a seller. The MEDDPICC framework is not just a methodology — it is a completely new lens through which to view every customer conversation, every deal, and every pipeline decision. The content was practical, well-structured, and immediately applicable to real-world selling situations. I cannot wait to start putting everything I have learned into practice and to see the tangible results it will generate in my pipeline and my customer engagements. Thank you to the entire team for delivering such a high-quality learning experience.

LR
Lauren Roberti

Account Executive

Enjoyed this Masterclass very much! I love the stories, examples & all the extra material for us to use going forward! Now let's go build some champions & close some deals!
Enjoyed this Masterclass very much! I love the stories, examples & all the extra material for us to use going forward! Now let's go build some champions & close some deals!

NM
Nial Moore

Senior CRO/VP/Director, pwc

great examples - yet sometimes a lot of information to take in

MK
Meggan Kocourek

Cision

I thought it was insightful and helpful with my training

MI
Marco Jarrett-Iglesias

Dun & Bradstreet

I found the MEDDPICC masterclass really insightful and genuinely helpful for how I approach my day-to-day role. It’s given me a clearer structure to work to and highlighted areas where I can be more disciplined, especially around understanding the decision process, identifying the right stakeholders, and qualifying deals properly. It’s also changed how I think about sales calls, as I’ll be more focused on asking the right questions upfront rather than making assumptions later in the process. Overall, it’s given me a more structured and confident approach to managing deals, and I can see how applying it consistently will help me stay in control and improve my results going forward.
I found the MEDDPICC masterclass really insightful and genuinely helpful for how I approach my day-to-day role. It’s given me a clearer structure to work to and highlighted areas where I can be more disciplined, especially around understanding the decision process, identifying the right stakeholders, and qualifying deals properly. It’s also changed how I think about sales calls, as I’ll be more focused on asking the right questions upfront rather than making assumptions later in the process. Overall, it’s given me a more structured and confident approach to managing deals, and I can see how applying it consistently will help me stay in control and improve my results going forward.

Yasemin Erdem
Glad for at have gennemført MEDDICC Value Pyramid Program. Mange gode perspektiver på, hvordan man skaber stærkere sammenhæng mellem kunders forretningsmål og de løsninger, man tilbyder.
Glad for at have gennemført MEDDICC Value Pyramid Program. Mange gode perspektiver på, hvordan man skaber stærkere sammenhæng mellem kunders forretningsmål og de løsninger, man tilbyder.

Eva Emini

SMB Sales Director CZ/SK ve společnosti Dun & Bradstreet Europe

Tak jsem chtěla jen využít deštivé odpoledne na něco lehčího na přečtení… a nakonec z toho byl hotový MEDDPICC Partner Program 😄 Každopádně super připomenutí toho, co opravdu dělá rozdíl v enterprise sales – value, stakeholders a process. Hodně mi sedla část o co-sellingu a práci s partnery. Dneska už totiž fakt neprodáváme sami – prodáváme společně, a musíme se to naučit, všichni. A to, jak umíme sladit síly s kolegou a jít za zákazníkem jako jeden tým, často rozhoduje o tom, jak velký (a rychlý) ten deal bude. Zajímavé pro mě bylo i téma cloud marketplaces a práce s commit budgety – úplně jiný pohled na nákupní proces a hlavně na rychlost execution. AI, data, partnerství… všechno se čím dál víc propojuje. O to víc dává smysl mít kolem toho jasnou metodiku, která to drží pohromadě. Ale tak úplně " s prstem v nose" to zas nebylo, bylo potřeba i přemýšlet :-) Teď to jen dostat do každodenní praxe 💪“
Tak jsem chtěla jen využít deštivé odpoledne na něco lehčího na přečtení… a nakonec z toho byl hotový MEDDPICC Partner Program 😄 Každopádně super připomenutí toho, co opravdu dělá rozdíl v enterprise sales – value, stakeholders a process. Hodně mi sedla část o co-sellingu a práci s partnery. Dneska už totiž fakt neprodáváme sami – prodáváme společně, a musíme se to naučit, všichni. A to, jak umíme sladit síly s kolegou a jít za zákazníkem jako jeden tým, často rozhoduje o tom, jak velký (a rychlý) ten deal bude. Zajímavé pro mě bylo i téma cloud marketplaces a práce s commit budgety – úplně jiný pohled na nákupní proces a hlavně na rychlost execution. AI, data, partnerství… všechno se čím dál víc propojuje. O to víc dává smysl mít kolem toho jasnou metodiku, která to drží pohromadě. Ale tak úplně " s prstem v nose" to zas nebylo, bylo potřeba i přemýšlet :-) Teď to jen dostat do každodenní praxe 💪“

Maxim Suvorov
Excited to share that I have completed the MEDDICC Masterclass, masterfully led by Andy Whyte. I have worked for organisations that have used MEDDIC as a framework but have used different methodologies, and my favourite analogy of this is like going to a European country and speaking only English, I mean sure you will probably be fine but wouldn't you be more successful if you spoke the common language of the country you are visiting? And that's exactly what the MEDDICC program teaches you to do, use the methodology with the framework to speak the common language.
Excited to share that I have completed the MEDDICC Masterclass, masterfully led by Andy Whyte. I have worked for organisations that have used MEDDIC as a framework but have used different methodologies, and my favourite analogy of this is like going to a European country and speaking only English, I mean sure you will probably be fine but wouldn't you be more successful if you spoke the common language of the country you are visiting? And that's exactly what the MEDDICC program teaches you to do, use the methodology with the framework to speak the common language.

James Armstrong
I'm excited to share that I have completed the MEDDICC Value Program! I gained new insights and ideas to be able to communicate and capture the value my business and I bring to our customers. I look forward to exploring and implementing the Meddpicc methodology.
I'm excited to share that I have completed the MEDDICC Value Program! I gained new insights and ideas to be able to communicate and capture the value my business and I bring to our customers. I look forward to exploring and implementing the Meddpicc methodology.

JG
Johnathan Gorman

Account Executive, TCP Software

Really enjoyed the content and found Andy to be quite engaging.

GS
George Sandberg

Dun & Bradstreet

I think this course was really good. It was easy to follow along in the different parts.

MR
Mia Rami

Cision

The instructor was so great and taught everything very clearly!

MR
Mia Rami

Cision

The instructor was so great and taught everything very clearly!

Candice LaCuesta

Channel Content Manager at Atlassian

Really engaging speaker, with real world experience. Consistent format and flow. Loved the quizzes.

Marisa Davila-Walston

Revenue Enablement Specialist at Absolute Security

This was a valuable refresher on the importance of consistently applying MEDDPICC throughout the sales cycle. The sections on implicating pain, identifying Champions, and understanding Decision Criteria were particularly helpful. The course provided practical examples and reinforced how MEDDPICC can improve deal strategy, qualification, and forecasting when used consistently.
This was a valuable refresher on the importance of consistently applying MEDDPICC throughout the sales cycle. The sections on implicating pain, identifying Champions, and understanding Decision Criteria were particularly helpful. The course provided practical examples and reinforced how MEDDPICC can improve deal strategy, qualification, and forecasting when used consistently.

Thomas Jenkins

Head of Sales at SKG Services Europe

Great to see updated stories and examples, use cases.

Markus Röwer

Senior Strategic Relationship Manager at Dun & Bradstreet Europe

Great interactive course that’s enjoyable, as it feels like you’re having a conversation with a mentor.

Patrick Galig

Executive Director Marketing Central Europe, Member of Senior Management at Dun & Bradstreet Europe

Very nice course with loads of valuable Input. Great storytelling and examples, good to see questions etc. as well.

Lucas Valentin Trümpler

Customer Value Manager / Account Manager (Expansion) at Tacto

Highly engaging, very easy to follow, effectively structured, and applied to real-life scenarios. Bravo!

Eirini Natoudi

Senior Account Director at Epignosis learning technologies

It was very insightful and gave me a much clearer framework for approaching complex sales cycles. The content is highly practical and applicable.
It was very insightful and gave me a much clearer framework for approaching complex sales cycles. The content is highly practical and applicable.

Jeff Paul

General Manager, Americas at SUSE

I like the format and the what, why and how for each section with a summary and the download for future reference.

Dalia Paratore

Account Director Public Sector at Cision

Excellent information, presentation and I look forward to applying it.

Bethlehem Festum

Business Success Advisor at Dun & Bradstreet

Really great insight on where I can improve, methods and questions I can introduce when speaking with a customer.

Jason Absher

Mid-Market Account Executive at TCP Software

Great course, relevant context, and clear guidance throughout.

Luis G. Bascones

Account Executive - West at Pentera

Love how it wasn't boring, used real world examples to keep it engaging. The way it was split up within each part of MEDDPICC made it easy to follow along, stop, pick it back up. Great class!
Love how it wasn't boring, used real world examples to keep it engaging. The way it was split up within each part of MEDDPICC made it easy to follow along, stop, pick it back up. Great class!

RC
Roger Callin

Relationship Manager at Dun & Bradstreet

It made me understand things I have learned in other training sessions, but that I did not really understand then.

Kyle Jastren

Vice President, National Sales at Frontline Education

Strong course overall. The biggest takeaway was that MEDDPICC is not just a qualification checklist, but a practical operating discipline for managing deals. The course reinforced the importance of confirming pain, metrics, Economic Buyer access, Decision Criteria, Decision Process, Paper Process, Champion strength, and Competition with real evidence instead of assumptions. Very applicable to active opportunities.
Strong course overall. The biggest takeaway was that MEDDPICC is not just a qualification checklist, but a practical operating discipline for managing deals. The course reinforced the importance of confirming pain, metrics, Economic Buyer access, Decision Criteria, Decision Process, Paper Process, Champion strength, and Competition with real evidence instead of assumptions. Very applicable to active opportunities.

Adhi Prayogo

Experienced in serving Financial Service Industry | Banking | Fintech | Solutions Consulting | Business Development

I'm excited to share that I have completed the MEDDPICC Masterclass! Really insightful sessions with lots of practical methods.
I'm excited to share that I have completed the MEDDPICC Masterclass! Really insightful sessions with lots of practical methods.

Patrick Galig

Patrick P. Galig, MBA

I'm excited to share that I have completed the MEDDPICC Masterclass! Great insights into a great and holistic sales framework that makes a difference - for the seller but even more for the buyer as well.
I'm excited to share that I have completed the MEDDPICC Masterclass! Great insights into a great and holistic sales framework that makes a difference - for the seller but even more for the buyer as well.

Tori Galloso May
Having listened to the beautifully dulcet tones of Andy Whyte for a fair few hours in an extremely good course, I've totally loved how he has made a methodology feel properly alive rather than just a framework in this. So many laugh out loud bits too. Brilliant. I first came across MEDDICC (the concept) back in the early 2000's, when it had found its feet but was still pretty niche, when sales methodology was so much less lived in, when SaaS was barely a word and cloud actually became 'a thing'. The training we had back then was so different too... I knew it worked. It did work. I just didn't know it could feel like this now. This has absolutely been one of my all time favourite training sessions. The MEDDPICC Masterclass and Partner Program MEDDPICC course and what MEDDICC the company has built is impressive....the courses, all the MedMen show podcasts, the Lives, the deal and call analysis breakdowns and the Shorts are all super helpful and hilariously funny too. Andy has a nice gift 🎁 of making serious training actually feel fun and making the framework feel like a conversation you're always excited to have and want to be a part of in your next chats. I have used it, talked about and advocated for it since back in the day, in some shape or form but the training course has made it way better, relatable, understandable with great non-stuffy examples that you usually get in a course. If you're in sales or the partner sales ecosystem and you haven't explored what this team is doing right now, then genuinely go and have a look. It's real, it's living and breathing and it's being taught by the people who clearly love it and are as passionate about it as most sales people are too. It's also not just for sales. It works over loads of departments. When someone says 'a course', what do you think? Do this one. It will change your mind entirely. The world has changed and will keep on changing but people, how they tick and how you relate to them will always stay the same, for sure. There are also people in life who you will remember for support and really good things. Lee Gregory, thank you.
Having listened to the beautifully dulcet tones of Andy Whyte for a fair few hours in an extremely good course, I've totally loved how he has made a methodology feel properly alive rather than just a framework in this. So many laugh out loud bits too. Brilliant. I first came across MEDDICC (the concept) back in the early 2000's, when it had found its feet but was still pretty niche, when sales methodology was so much less lived in, when SaaS was barely a word and cloud actually became 'a thing'. The training we had back then was so different too... I knew it worked. It did work. I just didn't know it could feel like this now. This has absolutely been one of my all time favourite training sessions. The MEDDPICC Masterclass and Partner Program MEDDPICC course and what MEDDICC the company has built is impressive....the courses, all the MedMen show podcasts, the Lives, the deal and call analysis breakdowns and the Shorts are all super helpful and hilariously funny too. Andy has a nice gift 🎁 of making serious training actually feel fun and making the framework feel like a conversation you're always excited to have and want to be a part of in your next chats. I have used it, talked about and advocated for it since back in the day, in some shape or form but the training course has made it way better, relatable, understandable with great non-stuffy examples that you usually get in a course. If you're in sales or the partner sales ecosystem and you haven't explored what this team is doing right now, then genuinely go and have a look. It's real, it's living and breathing and it's being taught by the people who clearly love it and are as passionate about it as most sales people are too. It's also not just for sales. It works over loads of departments. When someone says 'a course', what do you think? Do this one. It will change your mind entirely. The world has changed and will keep on changing but people, how they tick and how you relate to them will always stay the same, for sure. There are also people in life who you will remember for support and really good things. Lee Gregory, thank you.

Andrei Tseprounov
Jeg har netop gennemført MEDDPICC-frameworket og det har givet mig et skarpere blik på, hvordan jeg kvalificerer og driver komplekse salgsprocesser.
Jeg har netop gennemført MEDDPICC-frameworket og det har givet mig et skarpere blik på, hvordan jeg kvalificerer og driver komplekse salgsprocesser.

Nina Hebrank
Celebrating my new certification! I've officially earned my MEDDPICC Certification after completing the MEDDPICC Masterclass as part of my onboarding at CrowdStrike! This framework is a game changer, and I can already see how it will elevate the way I build and grow alliance partnerships that drive real, meaningful outcomes for our SMB partners and customers alike. What excites me most isn't just the methodology itself, it's that CrowdStrike invests this deeply in setting their people up for success from day one. The culture, the training, and the mission here are truly next level. 🚀 I'm incredibly proud to be part of a team that is not only #1 in cybersecurity but also committed to developing world-class talent. Here's to the journey ahead: protecting customers and stopping breaches, one deal at a time! #CrowdStrike #MEDDPICC #Sales #Cybersecurity #NewBeginnings #Grateful #GoFalcon
Celebrating my new certification! I've officially earned my MEDDPICC Certification after completing the MEDDPICC Masterclass as part of my onboarding at CrowdStrike! This framework is a game changer, and I can already see how it will elevate the way I build and grow alliance partnerships that drive real, meaningful outcomes for our SMB partners and customers alike. What excites me most isn't just the methodology itself, it's that CrowdStrike invests this deeply in setting their people up for success from day one. The culture, the training, and the mission here are truly next level. 🚀 I'm incredibly proud to be part of a team that is not only #1 in cybersecurity but also committed to developing world-class talent. Here's to the journey ahead: protecting customers and stopping breaches, one deal at a time! #CrowdStrike #MEDDPICC #Sales #Cybersecurity #NewBeginnings #Grateful #GoFalcon

Victor Franco
Just completed MEDDICC's MEDDPICC Masterclass certification. If you need a refresher, I 10 out of 10 recommend!

Kevin Cantanhede
I'm excited to share that I have successfully completed the MEDDICC Masterclass! Done loads of training over the years, personally and through D&B, but this one was a solid walkthrough on how we should actually be helping our customers. Shoutout to Andy Whyte. After that many hours of you on my screen, I feel like we’ve moved into the “mate” category. Thanks for putting this together.
I'm excited to share that I have successfully completed the MEDDICC Masterclass! Done loads of training over the years, personally and through D&B, but this one was a solid walkthrough on how we should actually be helping our customers. Shoutout to Andy Whyte. After that many hours of you on my screen, I feel like we’ve moved into the “mate” category. Thanks for putting this together.

Ross Holmes
Really great program #meddicc #meddpicc #covertswarm

Marco Iorio
I’ve completed the first part of the MEDDICC Sales Training – Value Pyramid Program. A very insightful journey that is helping me deepen my understanding of strategic sales methodologies, with a strong focus on value creation for customers and stakeholders. Looking forward to the next steps! #meddicc
I’ve completed the first part of the MEDDICC Sales Training – Value Pyramid Program. A very insightful journey that is helping me deepen my understanding of strategic sales methodologies, with a strong focus on value creation for customers and stakeholders. Looking forward to the next steps! #meddicc

Eugen Rausch
Glad to share that I’ve completed the MEDDPICC Masterclass. MEDDICC A strong reminder that successful selling is not just about solutions — it’s about deeply understanding pain, aligning on value, and driving clear decision processes. Looking forward to applying this consistently to create more predictable outcomes and real customer impact. Thanks to Dun & Bradstreet Dun & Bradstreet Europe for the support and continuous learning opportunities. #TeamDNB #MEDDPICC #B2BSales #SalesExcellence #DataDriven #DunAndBradstreet #Sales #B2BData
Glad to share that I’ve completed the MEDDPICC Masterclass. MEDDICC A strong reminder that successful selling is not just about solutions — it’s about deeply understanding pain, aligning on value, and driving clear decision processes. Looking forward to applying this consistently to create more predictable outcomes and real customer impact. Thanks to Dun & Bradstreet Dun & Bradstreet Europe for the support and continuous learning opportunities. #TeamDNB #MEDDPICC #B2BSales #SalesExcellence #DataDriven #DunAndBradstreet #Sales #B2BData

Nick Ivanoff
I'm excited to share that I have completed the MEDDPICC Masterclass! This course was fantastic and gave me the exact insight I needed to better serve the customers I work with on a daily basis. lnkd.in/dfKrjkWY
I'm excited to share that I have completed the MEDDPICC Masterclass! This course was fantastic and gave me the exact insight I needed to better serve the customers I work with on a daily basis. lnkd.in/dfKrjkWY

Ruairi McLaughlin
I'm excited to share that I’ve completed the MEDDPICC Masterclass. Great opportunity to sharpen my approach to qualification, deal strategy, and value-based selling. Looking forward to putting this into practice and driving better outcomes for customers. #MEDDPICC #SalesExcellence #ContinuousLearning
I'm excited to share that I’ve completed the MEDDPICC Masterclass. Great opportunity to sharpen my approach to qualification, deal strategy, and value-based selling. Looking forward to putting this into practice and driving better outcomes for customers. #MEDDPICC #SalesExcellence #ContinuousLearning

Loui Svan Steensen
Jeg har netop gennemført MEDDPICC Masterclass. Forløbet har givet mig stærkere struktur i dialogen med kunder, især når beslutninger er komplekse og involverer mange interessenter. Et fælles sprog for value, beslutningsprocesser og forventninger gør det lettere at rådgive mere præcist og skabe fremdrift sammen med kunden.
Jeg har netop gennemført MEDDPICC Masterclass. Forløbet har givet mig stærkere struktur i dialogen med kunder, især når beslutninger er komplekse og involverer mange interessenter. Et fælles sprog for value, beslutningsprocesser og forventninger gør det lettere at rådgive mere præcist og skabe fremdrift sammen med kunden.

Tom Würfel
I'm excited to share that I have completed the MEDDPICC Masterclass. Highly recommended to all Sellers and Sales Leaders!
I'm excited to share that I have completed the MEDDPICC Masterclass. Highly recommended to all Sellers and Sales Leaders!

David Wilkes
Just wrapped up the MEDDPICC Masterclass – definitely recommend it.

Tomi Bly
MEDDPICC Masterclass: done ✅ One of the rare sales frameworks worth keeping close.

Ingrid Lidgren
🚀Excited to share that I have completed the MEDDPICC Masterclass. Over the past weeks, I have deepened my understanding of how to bring more structure, discipline, and predictability into complex sales. This includes building strong, metrics-driven business cases, identifying true Champions, and aligning with executive priorities. I am already putting this knowledge into practice. #MEDDPICC #SalesExcellence #B2B
🚀Excited to share that I have completed the MEDDPICC Masterclass. Over the past weeks, I have deepened my understanding of how to bring more structure, discipline, and predictability into complex sales. This includes building strong, metrics-driven business cases, identifying true Champions, and aligning with executive priorities. I am already putting this knowledge into practice. #MEDDPICC #SalesExcellence #B2B

Chris Wilson
I'm excited to share that I have completed the MEDDPICC Masterclass! This has been a super resourceful program that I'm ready to take into new conversations.
I'm excited to share that I have completed the MEDDPICC Masterclass! This has been a super resourceful program that I'm ready to take into new conversations.

Ralf Tanzer
I'm excited to share that I have completed the MEDDPICC Masterclass. An excellent framework which I highly recommend to all Sales Professionals.
I'm excited to share that I have completed the MEDDPICC Masterclass. An excellent framework which I highly recommend to all Sales Professionals.

Dirk Stewen
I'm excited to share that I have completed the MEDDPICC Masterclass! What a fantastic course! Happy to be part of the MEDDPICC comunity!
I'm excited to share that I have completed the MEDDPICC Masterclass! What a fantastic course! Happy to be part of the MEDDPICC comunity!

Jeff Smith

Client Relationship Director at ActiveOps

Presenter was very engaging. I did not know how I was going to sit through 8-9hrs of watching a screen but it was not difficult.
Presenter was very engaging. I did not know how I was going to sit through 8-9hrs of watching a screen but it was not difficult.

Craig Glasgow

Risk & Compliance Business Development Manager at Dun & Bradstreet

Very pleased, great pace, enough interaction/testing etc to really think back to the module and challenge yourself. Well done!
Very pleased, great pace, enough interaction/testing etc to really think back to the module and challenge yourself. Well done!

Michael Woodrum

Vice President - Business Development at Restrata

Great course - really appreciated the anecdotes from real sales experience.

Kate Nalty

Partner Development Manager for Microsoft Surface

I thought the course was very informative and helpful. It provided a strong balance between sales strategy and practical application, and it encouraged more structured thinking around opportunity management and customer engagement.
I thought the course was very informative and helpful. It provided a strong balance between sales strategy and practical application, and it encouraged more structured thinking around opportunity management and customer engagement.

Sara Torre

Head of Financial Services and Insurance at Dun & Bradstreet Europe

Truly refreshing course with a pragmatic insight on the art of selling. Even though I have been in sales for my entire career, I was able to reflect and re-position some of the key steps in professional selling, particularly around the ongoing alignment with the champion.
Truly refreshing course with a pragmatic insight on the art of selling. Even though I have been in sales for my entire career, I was able to reflect and re-position some of the key steps in professional selling, particularly around the ongoing alignment with the champion.

Himanshu Chaudhary

Director | Cyber Defense & Managed Security Services at PwC Deutschland

Super amazing training. Learned lots of new ideas, and way to improve the sales approach.

Dylan Jackson

Business Development Representative at Kastle Systems

I was recommended this course by a senior sales leader, they mentioned it was the best investment I could make for my professional sales career and I couldn't agree more. I can't wait to implement!
I was recommended this course by a senior sales leader, they mentioned it was the best investment I could make for my professional sales career and I couldn't agree more. I can't wait to implement!

Markus Groeschl

Business Development Director at Dun & Bradstreet Europe

It is really well explained and broken down into key topics- always including examples, among other things. Andy's way of narrating and explaining is very engaging and captivating.
It is really well explained and broken down into key topics- always including examples, among other things. Andy's way of narrating and explaining is very engaging and captivating.

David Wilkes

Senior Solution Sales Manager at Dun & Bradstreet Europe

I read the book at the beginning of the year, and this Masterclass has been the perfect follow-up and deep dive. I’ve really enjoyed going through the sessions - great content!
I read the book at the beginning of the year, and this Masterclass has been the perfect follow-up and deep dive. I’ve really enjoyed going through the sessions - great content!

Ben Biddulph

Solutions Engineer at Digilab

Very clear what each letter means, and a ton of tips and insights on how to make the most of implementing the framework.
Very clear what each letter means, and a ton of tips and insights on how to make the most of implementing the framework.

Robert Peet

Pre-Sales Consultant at Microlise

Enjoyed the course, easy to follow and the information within it was very insightful.

Edward Mitchell

Senior Enterprise Solution Manager at ŌURA

I’d rate the MEDDPICC course as highly valuable and immediately actionable. It strengthens deal discipline, sharpens focus on key stakeholders, and improves qualification. Bottom line: Powerful framework - but success depends on consistent application.
I’d rate the MEDDPICC course as highly valuable and immediately actionable. It strengthens deal discipline, sharpens focus on key stakeholders, and improves qualification. Bottom line: Powerful framework - but success depends on consistent application.

Craig Lynch

Account Strategist at Salesforce

It was a very new perspective in some ways and opened my mind on how to approach certain deals and certain stakeholders within deals.
It was a very new perspective in some ways and opened my mind on how to approach certain deals and certain stakeholders within deals.

Dario Avila

Solutions Strategist at Frontline Education

I really appreciate that our company has provided us with this course. I always asked my last employer for formal sales training like this and was always told there's nothing available. I had to develop my style and approach all on my own. I was successful but I feel that now I can be more successful knowing the MEDDPICC approach
I really appreciate that our company has provided us with this course. I always asked my last employer for formal sales training like this and was always told there's nothing available. I had to develop my style and approach all on my own. I was successful but I feel that now I can be more successful knowing the MEDDPICC approach

Anthony Winborne

Enterprise Account Executive at Velocity1

Color me impressed! With over a decade of software sales experience, and countless selling methodologies under my belt, I didn't think another sales framework would prove to be useful. I'm pleased to admit that I was wrong. MEDDPICC is and will continue to be my "go to" strategy in complex selling environments.
Color me impressed! With over a decade of software sales experience, and countless selling methodologies under my belt, I didn't think another sales framework would prove to be useful. I'm pleased to admit that I was wrong. MEDDPICC is and will continue to be my "go to" strategy in complex selling environments.

Bradley Smith

Senior Account Executive at F5

The content was delivered in a fun, easy to understand format. What was best for me was the fact that Andy has actually practiced and delivered what he was teaching. It wasn't theoretical.
The content was delivered in a fun, easy to understand format. What was best for me was the fact that Andy has actually practiced and delivered what he was teaching. It wasn't theoretical.

Nick Ivanoff

Strategic Account Executive at Frontline Education

Most sales training sessions are boring and hard to follow for retention. I was thoroughly impressed with the presentation throughout and felt engaged the entire time. 10/10 course.
Most sales training sessions are boring and hard to follow for retention. I was thoroughly impressed with the presentation throughout and felt engaged the entire time. 10/10 course.

Kerry Wilkin

Customer Success Manager at TeamViewer

Really good exercise for me as a CSM, since I work closely with AEs and we must be aligned when it comes to strategy

Carreña Nunez

Director of Solutions Architecture at Frontline Education

Second time taking the masterclass - learned even more!

Sergio Gonzalez

Assistant Manager at East Bay Tire Co

Very insightful program with very important details that someone must place into account when either initiating new potential customers or looking to grow their preexisting customer business.
Very insightful program with very important details that someone must place into account when either initiating new potential customers or looking to grow their preexisting customer business.

Paul Sliwinski

Director of Customer Success at Aiimi

Great for me in Customer Success and ensures I can align closer with the sales team.

John Henderson FCBI, MBA

Strategic Account Director at ActiveOps - Digital Operations Management

Thoroughly enjoyable experience. Logical elements covered with good structure and practical used cases.

Patrick Legoupil

Business Development Representative AT F5

Really informative and captivating with good use of real world examples/use cases

Catherine Cooke

Senior Solutions Consultant at CISION

Great course, very useful and actionable and brought to life by real-life anecdotes and stories by the presenter of the course
Great course, very useful and actionable and brought to life by real-life anecdotes and stories by the presenter of the course

DD
Drew Dantino

Solutions Architect II at Frontline Education

Content was rich and practical. Not just theory, but you gave real examples of how to apply the knowledge at each stage. I also enjoyed the reflections. I equate it to watching your own game film or demo in gong. It made me rethink how I am applying it today, and will enhance the rigor with which I apply it in the future.
Content was rich and practical. Not just theory, but you gave real examples of how to apply the knowledge at each stage. I also enjoyed the reflections. I equate it to watching your own game film or demo in gong. It made me rethink how I am applying it today, and will enhance the rigor with which I apply it in the future.

Neha Venkata Lalitha

Enterprise Sales Development Representative at Criteria Corp

Well taught. Very easy to understand and implement!

Matt Pinkston

Chief Growth Officer at Procurement Sciences AI

Very good class, sets some very good foundational principles.

Chay Godfrey
I’ve completed the MEDDICC Masterclass with Andy Whyte. Having previously worked complex, multi-stakeholder sales cycles over the last few years, a lot of the principles were already familiar. This course really helped sharpen the structure and consistency behind the process. Particularly valuable around: • Qualification depth • Decision process mapping • Building stronger champions • Forecast accuracy & deal control A really valuable course and one I’m looking forward to continuing to apply within future. #MEDDPICC #MEDDIC #Sales #SaaS #EnterpriseSales
I’ve completed the MEDDICC Masterclass with Andy Whyte. Having previously worked complex, multi-stakeholder sales cycles over the last few years, a lot of the principles were already familiar. This course really helped sharpen the structure and consistency behind the process. Particularly valuable around: • Qualification depth • Decision process mapping • Building stronger champions • Forecast accuracy & deal control A really valuable course and one I’m looking forward to continuing to apply within future. #MEDDPICC #MEDDIC #Sales #SaaS #EnterpriseSales

Steve Vangou
Proud to announce the completion of my MEDDPICC Masterclass. I appreciate ActiveOps for investing in team growth and ongoing education. The MEDDICC training was engaging and thorough. I am excited to apply these learnings every day in both my work and personal life.
Proud to announce the completion of my MEDDPICC Masterclass. I appreciate ActiveOps for investing in team growth and ongoing education. The MEDDICC training was engaging and thorough. I am excited to apply these learnings every day in both my work and personal life.

Marc Hubbard
I'm excited to share that I have completed the MEDDICC Masterclass! I read the book when it came out, and have the pleasure of networking with Andy Whyte at the time. Its a great framework to help anyone be a better sales person. #meddicc #meddpicc #salestraining
I'm excited to share that I have completed the MEDDICC Masterclass! I read the book when it came out, and have the pleasure of networking with Andy Whyte at the time. Its a great framework to help anyone be a better sales person. #meddicc #meddpicc #salestraining

Maxim Suvorov

Enabling commercial fleet operators to monitor, manage and maintain their businesses.

I am excited to share that I have completed the MEDDICC Value Program. Highly recommend Andy Whyte and MEDDICC to my fellow sales professionals and connections!
I am excited to share that I have completed the MEDDICC Value Program. Highly recommend Andy Whyte and MEDDICC to my fellow sales professionals and connections!

Bruno Näb

Area Sales Manager at IDS Imaging Development Systems GmbH | Passionate about Digital Transformation

Soeben habe ich die 𝗠𝗘𝗗𝗗𝗣𝗜𝗖𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗮𝗯𝗴𝗲𝘀𝗰𝗵𝗹𝗼𝘀𝘀𝗲𝗻! 🚀 Das beste Produkt nützt wenig, wenn der Prozess dahinter nicht stimmt. 𝗪𝗮𝗿𝘂𝗺 𝘀𝗶𝗻𝗱 𝗱𝗶𝗲𝘀𝗲𝗿 𝗞𝘂𝗿𝘀 𝘂𝗻𝗱 𝗠𝗘𝗗𝗗𝗣𝗜𝗖𝗖 𝗲𝗶𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝘀 𝗠𝘂𝘀𝘀? Viele Vertriebsorganisationen sind oft noch auf der traditionellen (und manchmal sogar reaktiven!!) Schiene unterwegs. Es wird „von Kunde zu Kunde“ gesprungen, auf Anfragen reagiert und eher taktisch als strategisch agiert --> zeitintensiv, intransparent und wird der Komplexität moderner Industrie-Projekte (bedingt durch VUCA) einfach nicht mehr gerecht. 𝗗𝗮𝘀 𝗠𝗘𝗗𝗗𝗣𝗜𝗖𝗖-𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗶𝘀𝘁 𝗲𝗶𝗻 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿:  Weg vom „Abverkauf“. Hin zur professionellen und vorausschauenden Projektsteuerung mit dem Kunden auf Augenhöhe. 𝗜𝗻 𝗱𝗲𝗿 𝗣𝗿𝗮𝘅𝗶𝘀 𝗯𝗲𝗱𝗲𝘂𝘁𝗲𝘁 𝗱𝗮𝘀:  🤝 Stärkere Kundenbeziehungen --> nicht nur die technischen Anforderungen verstehen und lösen, sondern auch die wirtschaftlichen und persönlichen Hebel meiner Partner. 🎯 Verlässlichkeit --> Eine klare und ehrliche Qualifizierung schafft Planungssicherheit für alle Beteiligten. 💼 Professionalisierung --> Vertrieb als strukturierter Prozess zur Lösung tiefgehender unternehmerischer Herausforderungen. Ein großes Dankeschön an Andy Whyte von MEDDICC für die Learnings aus der MEDDPICC Masterclass. 🙌
Soeben habe ich die 𝗠𝗘𝗗𝗗𝗣𝗜𝗖𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗮𝗯𝗴𝗲𝘀𝗰𝗵𝗹𝗼𝘀𝘀𝗲𝗻! 🚀 Das beste Produkt nützt wenig, wenn der Prozess dahinter nicht stimmt. 𝗪𝗮𝗿𝘂𝗺 𝘀𝗶𝗻𝗱 𝗱𝗶𝗲𝘀𝗲𝗿 𝗞𝘂𝗿𝘀 𝘂𝗻𝗱 𝗠𝗘𝗗𝗗𝗣𝗜𝗖𝗖 𝗲𝗶𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝘀 𝗠𝘂𝘀𝘀? Viele Vertriebsorganisationen sind oft noch auf der traditionellen (und manchmal sogar reaktiven!!) Schiene unterwegs. Es wird „von Kunde zu Kunde“ gesprungen, auf Anfragen reagiert und eher taktisch als strategisch agiert --> zeitintensiv, intransparent und wird der Komplexität moderner Industrie-Projekte (bedingt durch VUCA) einfach nicht mehr gerecht. 𝗗𝗮𝘀 𝗠𝗘𝗗𝗗𝗣𝗜𝗖𝗖-𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗶𝘀𝘁 𝗲𝗶𝗻 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿:  Weg vom „Abverkauf“. Hin zur professionellen und vorausschauenden Projektsteuerung mit dem Kunden auf Augenhöhe. 𝗜𝗻 𝗱𝗲𝗿 𝗣𝗿𝗮𝘅𝗶𝘀 𝗯𝗲𝗱𝗲𝘂𝘁𝗲𝘁 𝗱𝗮𝘀:  🤝 Stärkere Kundenbeziehungen --> nicht nur die technischen Anforderungen verstehen und lösen, sondern auch die wirtschaftlichen und persönlichen Hebel meiner Partner. 🎯 Verlässlichkeit --> Eine klare und ehrliche Qualifizierung schafft Planungssicherheit für alle Beteiligten. 💼 Professionalisierung --> Vertrieb als strukturierter Prozess zur Lösung tiefgehender unternehmerischer Herausforderungen. Ein großes Dankeschön an Andy Whyte von MEDDICC für die Learnings aus der MEDDPICC Masterclass. 🙌

Cheryl Ann Perez-Tatel

Partner Manager at Deltek

This is a very thought out training and helpful to all sales. I wish we had this earlier in my sales career

Timothy Mills

APAC Enterprise Sales Executive at ActiveOps

Great Course, Andy did a great job of explaining the whole process.

HM
Howard Manetti

Account Executive at Procurement Sciences

Excellent masterclass. I have been selling technology for over 25 years and I learned a great deal going through this entire course. It will help me look for holes in all of my opportunities and help me improve my win rate and total deal size (ACV, AAR).
Excellent masterclass. I have been selling technology for over 25 years and I learned a great deal going through this entire course. It will help me look for holes in all of my opportunities and help me improve my win rate and total deal size (ACV, AAR).

Billy Turk

Account Executive at Procurement Sciences

Really enjoyed the course, I could feel myself immediately using what I was learning as I had meetings during this course.
Really enjoyed the course, I could feel myself immediately using what I was learning as I had meetings during this course.

Patrick Ryan

Sr. AI Platform Strategist at Procurement Sciences AI

Andy is super smart, totally internalized MEDDPICC and is such a fun gent. Definitely an immediate friend.

PV
Pierluigi Valentini

Senior Account Executive at F5

The course provided an excellent balance of theory and practical application. I particularly valued the sections on 'Prospecting with Intent' and navigating the Paper Process. It has given me a much clearer framework for qualifying deals early and ensuring I am aligned with the real Economic Buyer's priorities. Great content for any enterprise sales professional
The course provided an excellent balance of theory and practical application. I particularly valued the sections on 'Prospecting with Intent' and navigating the Paper Process. It has given me a much clearer framework for qualifying deals early and ensuring I am aligned with the real Economic Buyer's priorities. Great content for any enterprise sales professional

Dave Leonard

Channel Sales Manager at Deltek

Thank you for the class - very valuable. I'm grateful that my company invests in this learning for me.

Jasmine Hartman

Sr. Manager of GTM Operations at Frontline Education

Nicely paced and presented to allow for training to be incorporated into smaller chunks and principles can be used right away.
Nicely paced and presented to allow for training to be incorporated into smaller chunks and principles can be used right away.

Lucie Heymann

Head of AEC Sales at Chaos

Very well structured, great speaker, very clear. Also the summary documents are very helpful!