Wall of Trust for Abu Sofian | Keynote Speaker & Executive Coach
What customers say
Review highlights
Transformative coachingEngaging workshopsTailored insightsEffective communicationPractical frameworksEmpowering approachHighly recommendedApproachable leaders
S
Shadina
Customer Relations Officer, MSR INTERIOR DESIGN
In just two days, Abu Sofian delivered an impactful training packed with valuable knowledge and insights. His sessions were engaging, and full of practical takeaways we can apply beyond the classroom.
Grateful for the opportunity to learn from him, truly eye-opening!
In just two days, Abu Sofian delivered an impactful training packed with valuable knowledge and insights. His sessions were engaging, and full of practical takeaways we can apply beyond the classroom.
Grateful for the opportunity to learn from him, truly eye-opening!
S
Suhailah
NA
Very engaging and helpful content for new entrepreneurs.
SA
Syahmi Amin
Founder of Assolihin Management Services
I found Abu Sofian to be an engaging and insightful speaker, consultant, and coach. He has the ability to break down complex ideas into simple, actionable steps that are easy to follow. His sessions are not only informative but also inspiring, giving me clarity and confidence on how to apply the lessons directly to my business.
What I liked most about his delivery was his authenticity and practical approach. He doesn’t just share theory — he provides real-life examples, relevant strategies, and frameworks that I can immediately implement. His energy and passion made the session enjoyable and impactful.
I would recommend this programme to entrepreneurs, business owners, and community leaders who want to grow with purpose. It is especially beneficial for those in the early stages of building their business or anyone seeking to create meaningful impact while ensuring sustainability.
I found Abu Sofian to be an engaging and insightful speaker, consultant, and coach. He has the ability to break down complex ideas into simple, actionable steps that are easy to follow. His sessions are not only informative but also inspiring, giving me clarity and confidence on how to apply the lessons directly to my business.
What I liked most about his delivery was his authenticity and practical approach. He doesn’t just share theory — he provides real-life examples, relevant strategies, and frameworks that I can immediately implement. His energy and passion made the session enjoyable and impactful.
I would recommend this programme to entrepreneurs, business owners, and community leaders who want to grow with purpose. It is especially beneficial for those in the early stages of building their business or anyone seeking to create meaningful impact while ensuring sustainability.
S
Syahirah
Head of Growth
Coach Abu Sofian’s masterclass was clear, approachable, and engaging. I picked up useful buy-in techniques, practical sales and marketing tactics, and a range of content ideas that are especially relevant for startups. His ability to explain concepts simply and keep the session interactive made it easy to follow and apply the learnings.
Coach Abu Sofian’s masterclass was clear, approachable, and engaging. I picked up useful buy-in techniques, practical sales and marketing tactics, and a range of content ideas that are especially relevant for startups. His ability to explain concepts simply and keep the session interactive made it easy to follow and apply the learnings.
Khaliesah
Little Imtiyaz Centre
How do you find Abu Sofian as a speaker/consultant/coach?
•It was very refreshing and engaging to learn from him. His sessions unlocked new knowledge and sparked fresh ideas on how we can scale up our business effectively.
What did you like the most about Abu Sofian’s delivery?
•I truly appreciated the way he broke down complex concepts into clear, practical steps. His delivery style kept the session interactive and inspiring, making it easy to connect the learning to real-life applications.
Who would you recommend this programme to & why?
•I would highly recommend this programme to entrepreneurs and business owners who are serious about building a strong foundation and thinking strategically for growth. The modules are very relevant:
• Module 1: Build Your Foundation (Start Right, Think Smart)
• Module 2: Online Tools to Supercharge Your Business
• Module 3: Thinking Like a Business Owner
It has truly been a blessing to have met Abu Sofian during LIC’s 10 years journey.
Jazakallahu Khayran, Abu Sofian, for your guidance and support. May Allah bless your efforts and allow many more to benefit from your knowledge.
How do you find Abu Sofian as a speaker/consultant/coach?
•It was very refreshing and engaging to learn from him. His sessions unlocked new knowledge and sparked fresh ideas on how we can scale up our business effectively.
What did you like the most about Abu Sofian’s delivery?
•I truly appreciated the way he broke down complex concepts into clear, practical steps. His delivery style kept the session interactive and inspiring, making it easy to connect the learning to real-life applications.
Who would you recommend this programme to & why?
•I would highly recommend this programme to entrepreneurs and business owners who are serious about building a strong foundation and thinking strategically for growth. The modules are very relevant:
• Module 1: Build Your Foundation (Start Right, Think Smart)
• Module 2: Online Tools to Supercharge Your Business
• Module 3: Thinking Like a Business Owner
It has truly been a blessing to have met Abu Sofian during LIC’s 10 years journey.
Jazakallahu Khayran, Abu Sofian, for your guidance and support. May Allah bless your efforts and allow many more to benefit from your knowledge.
RD
Roslan Mohd Daud
World Fitness Federation ( WFF ) Singapore
The session ( Protege Kita 2025 ) was interesting and the Trainer - Mr Abu Sofian was knowleagble about the topics discussed. He shared many practical experiences that relate to the real business world, which truly engaged the participants and kept us attentive..
The session ( Protege Kita 2025 ) was interesting and the Trainer - Mr Abu Sofian was knowleagble about the topics discussed. He shared many practical experiences that relate to the real business world, which truly engaged the participants and kept us attentive..
A
Ashil
MSR Interior Design
Informative, educational, fun, and caring. He loves to explore everyone's thought and feelings. Not a single second felt boring. Highly recommended.
Informative, educational, fun, and caring. He loves to explore everyone's thought and feelings. Not a single second felt boring. Highly recommended.
AA
Amirul Afif
Marketing executive/SHIRO RENOVATION CONTRACTOR
Abu Sofian is a knowledgeable and engaging speaker who connects well with his audience. His delivery is clear, relevant, and easy to relate to especially for our group. He shares beneficial insights in a way that resonates with our team, making complex topics feel practical and impactful. We truly benefited from his session and would highly recommend him to other organisations.
Abu Sofian is a knowledgeable and engaging speaker who connects well with his audience. His delivery is clear, relevant, and easy to relate to especially for our group. He shares beneficial insights in a way that resonates with our team, making complex topics feel practical and impactful. We truly benefited from his session and would highly recommend him to other organisations.
SR
Sherril Razali
Abu Sofian is an engaging and highly knowledgeable coach who simplifies complex sales concepts into practical, actionable steps. His dynamic and interactive delivery, filled with real-life examples and role-plays, makes learning both enjoyable and impactful. I’d recommend this programme to sales teams, client-facing professionals, and business owners looking to strengthen client relationships and boost their sales performance.
Abu Sofian is an engaging and highly knowledgeable coach who simplifies complex sales concepts into practical, actionable steps. His dynamic and interactive delivery, filled with real-life examples and role-plays, makes learning both enjoyable and impactful. I’d recommend this programme to sales teams, client-facing professionals, and business owners looking to strengthen client relationships and boost their sales performance.
Mohamed Shaha
Project Manager, MSR INTERIOR DESIGN
This is the second time we having this kind of workshop with him. Previously it was very good as well in regards to sales and this time was more to customer service. I can safely say everyone, including myself had soemthing valuable to takeaway. Highly recommend any companies to engage his services. Thank you Mr Sofian 🫡
This is the second time we having this kind of workshop with him. Previously it was very good as well in regards to sales and this time was more to customer service. I can safely say everyone, including myself had soemthing valuable to takeaway. Highly recommend any companies to engage his services. Thank you Mr Sofian 🫡
S
SR
MSR Interior Design Pte. Ltd.
"As the Managing Director of MSR Interior Design, I can confidently say that Abu Sofyan's training was a game-changer for my team and me. The course provided a powerful shift in perspective, moving us beyond the traditional role of 'just designers' to becoming true project leaders and trusted advisors for our clients.
The most profound takeaway was the focus on the psychology of client buy-in. We now have a clear understanding that clients don't just buy the best design; they buy into an experience where they feel safe, seen, and in control. The actionable frameworks like the 'CLOSER' method and the '4 Emotional Stages of Buy-In' have given my team the tools to not only manage client expectations but also to strategically guide them through the entire sales and project journey.
We’re already implementing the 'Referral-Ready Experience Design' principles to create 'micro-moments of magic' that ensure our clients feel remembered, not just serviced. This training has equipped us with the soft power and communication skills needed to handle difficult situations, lead without authority, and ultimately, build stronger, more profitable relationships.
Abu's practical and insightful approach has not only sharpened our sales and project management skills but has also reinforced our commitment to providing exceptional client service. I highly recommend this training to any business leader in the design industry looking to elevate their team's performance and build a truly resilient, client-focused business."
Managing Director
MSR Interior Design
"As the Managing Director of MSR Interior Design, I can confidently say that Abu Sofyan's training was a game-changer for my team and me. The course provided a powerful shift in perspective, moving us beyond the traditional role of 'just designers' to becoming true project leaders and trusted advisors for our clients.
The most profound takeaway was the focus on the psychology of client buy-in. We now have a clear understanding that clients don't just buy the best design; they buy into an experience where they feel safe, seen, and in control. The actionable frameworks like the 'CLOSER' method and the '4 Emotional Stages of Buy-In' have given my team the tools to not only manage client expectations but also to strategically guide them through the entire sales and project journey.
We’re already implementing the 'Referral-Ready Experience Design' principles to create 'micro-moments of magic' that ensure our clients feel remembered, not just serviced. This training has equipped us with the soft power and communication skills needed to handle difficult situations, lead without authority, and ultimately, build stronger, more profitable relationships.
Abu's practical and insightful approach has not only sharpened our sales and project management skills but has also reinforced our commitment to providing exceptional client service. I highly recommend this training to any business leader in the design industry looking to elevate their team's performance and build a truly resilient, client-focused business."
Managing Director
MSR Interior Design
Sharyzan
General Manager / Shiro Renovation Contractor Pte Ltd
We had Abu Sofian as our sales coach over the past two days, and I genuinely found the experience to be extremely valuable.
Even though we attended as a group, what impressed me most was how he managed to address each of us individually. He was very sharp and detailed — picking up on our different sales styles, habits, and challenges, and guiding us in a way that felt very personal and relevant. It didn’t feel generic or textbook at all.
His delivery was clear, honest, and straight to the point — no fluff, just real strategies that we could relate to and apply right away. You can tell he really knows his stuff, and more importantly, he takes the time to understand people.
I’d recommend his course to anyone in a client-facing role — especially those in sales, business development, or even project management. If you want to refine how you communicate, build trust with clients, and sell with more intention, he’s the guy to go to.
We had Abu Sofian as our sales coach over the past two days, and I genuinely found the experience to be extremely valuable.
Even though we attended as a group, what impressed me most was how he managed to address each of us individually. He was very sharp and detailed — picking up on our different sales styles, habits, and challenges, and guiding us in a way that felt very personal and relevant. It didn’t feel generic or textbook at all.
His delivery was clear, honest, and straight to the point — no fluff, just real strategies that we could relate to and apply right away. You can tell he really knows his stuff, and more importantly, he takes the time to understand people.
I’d recommend his course to anyone in a client-facing role — especially those in sales, business development, or even project management. If you want to refine how you communicate, build trust with clients, and sell with more intention, he’s the guy to go to.
AM
Amirul Marican
Project Manager, MSR Interior Design
I came to this programme thinking there’s one way to do sales but this course really open up my mind a lot that actually there’s more to it and not everything is just factual. Everything we say or the client say is crucial and we need to be attentive and empathetic. I’m looking forward to apply what I’ve learnt here in my role and hope it brings a huge improvement in how I do my upcoming sales
I came to this programme thinking there’s one way to do sales but this course really open up my mind a lot that actually there’s more to it and not everything is just factual. Everything we say or the client say is crucial and we need to be attentive and empathetic. I’m looking forward to apply what I’ve learnt here in my role and hope it brings a huge improvement in how I do my upcoming sales
WW
Warith Wahab
2days course and 2nd time with Abu Sofian is something which i look forward too. He has been very helpful in guiding us to be better in closing sales.
Thank you so much for the knowledge and tips. Looking forward to meet you again soon.
2days course and 2nd time with Abu Sofian is something which i look forward too. He has been very helpful in guiding us to be better in closing sales.
Thank you so much for the knowledge and tips. Looking forward to meet you again soon.
FA
Fuad Aliman
Managing Director
Abu Sofian has an energy that would make the training session exciting, problem solving, new ideas and strategies and even ways to get more sales and prospects to your company. Full of roleplay and many ways to make you think and think harder. I like this kind of push for the participants. Love it. My upmost kudos to him for teaching and making this training a memorable one. Thanks Sofian! We leave this training session with loads of ideas planted in our mind!
Abu Sofian has an energy that would make the training session exciting, problem solving, new ideas and strategies and even ways to get more sales and prospects to your company. Full of roleplay and many ways to make you think and think harder. I like this kind of push for the participants. Love it. My upmost kudos to him for teaching and making this training a memorable one. Thanks Sofian! We leave this training session with loads of ideas planted in our mind!
Zuraidi Mohamed Anwar
PM
I recently attended a 2-day sales training with Abu Sofian and it was honestly a great experience. He has a super engaging way of delivering his points and methods. His sharing was practical and easy to understand. What I liked most was how he kept things simple but impactful. The training really made me reflect on how I can approach sales and to deal with clients more effectively.
I recently attended a 2-day sales training with Abu Sofian and it was honestly a great experience. He has a super engaging way of delivering his points and methods. His sharing was practical and easy to understand. What I liked most was how he kept things simple but impactful. The training really made me reflect on how I can approach sales and to deal with clients more effectively.
Baharudin
Project Manager, MSR Interior Design
It has been a very knowledgeable experience for the last 2 days. Good contents & relevant to what we are doing. A good coach…Bravo 🫡
It has been a very knowledgeable experience for the last 2 days. Good contents & relevant to what we are doing. A good coach…Bravo 🫡
N
Naz
MSR
Mr Abu Sofian is well knowledgeable speaker and speak with references with his experience. Experience dont come from slides and cannot be bought anywhere.
If you guys are into sales/ marketing industry do follow his social and courses to help tackle clients.
Mr Abu Sofian is well knowledgeable speaker and speak with references with his experience. Experience dont come from slides and cannot be bought anywhere.
If you guys are into sales/ marketing industry do follow his social and courses to help tackle clients.
FM
Faruq Malek
Sales interior designer, MSR Interior Design
I wanted to express my sincere appreciation. The session was not only informative but also highly engaging
I particularly appreciated the real examples and strategies that I can use in my role moving forward.
Thank you for an excellent training experience. I’m walking away with new insights, improved skills to succeed in sales
I wanted to express my sincere appreciation. The session was not only informative but also highly engaging
I particularly appreciated the real examples and strategies that I can use in my role moving forward.
Thank you for an excellent training experience. I’m walking away with new insights, improved skills to succeed in sales
Qistina Rohajat
Admin Manager, MSR Interior Design
Abu Sofian is an exceptional speaker and trainer. His session on client communication and sales closing was insightful, practical, and deeply engaging. He broke down complex concepts into simple, actionable steps that we could immediately apply in our daily interactions. Thanks to his guidance, I now feel more confident in handling client conversations and have understanding on how to close deals effectively. Truly grateful for the valuable lessons he shared with us.
Abu Sofian is an exceptional speaker and trainer. His session on client communication and sales closing was insightful, practical, and deeply engaging. He broke down complex concepts into simple, actionable steps that we could immediately apply in our daily interactions. Thanks to his guidance, I now feel more confident in handling client conversations and have understanding on how to close deals effectively. Truly grateful for the valuable lessons he shared with us.
Joanna Cerdena
Project Manager MSR Interior Design
I had a very good experience during Abu Sofian’s sales training for our interior design company.
He was very engaging and the concepts were really explained well as a first timer in a sales environment, I also observed that He is very sensitive to each and everyone in the group and mindful in his engagement to everybody, which makes you feel seen and heard. I hope I can apply the concepts I had learned and will really recommend Abu Sofian’s sales training to anyone who needs to learn the ropes in sales.
I had a very good experience during Abu Sofian’s sales training for our interior design company.
He was very engaging and the concepts were really explained well as a first timer in a sales environment, I also observed that He is very sensitive to each and everyone in the group and mindful in his engagement to everybody, which makes you feel seen and heard. I hope I can apply the concepts I had learned and will really recommend Abu Sofian’s sales training to anyone who needs to learn the ropes in sales.
S
Shabirin
Project Manager
I find abu sofian is very compentent in his subject, the way he delivers the idea with clarity make it easier to comprehend. The energy and selflessness to want the best for all the participants can be felt during the programme Beyond the course is also the friendship or partnership that i will also treasure. I would definitely recommend abu sofian to anyone who needs self development in terms of business and interpersonal skills. I wish all the best may Allah make it ease for all his affairs. Amin
I find abu sofian is very compentent in his subject, the way he delivers the idea with clarity make it easier to comprehend. The energy and selflessness to want the best for all the participants can be felt during the programme Beyond the course is also the friendship or partnership that i will also treasure. I would definitely recommend abu sofian to anyone who needs self development in terms of business and interpersonal skills. I wish all the best may Allah make it ease for all his affairs. Amin
DD
Dinie Danial
Project Manager at MSR Interior Design
This 2-day course has been a great insight to sales and speaking work and especially how human psychology plays a huge role in the business. Mr. Sofian is an exceptional speaker and coach who masterfully connects with his audience, delivering his extensive knowledge and skills with clarity and impact. He has a remarkable ability to tailor his approach to each individual, ensuring personalized engagement while inspiring the group as a whole. I would recommend this to everyone i know as to me sales and speaking is a skillset that everyone should acquire!
This 2-day course has been a great insight to sales and speaking work and especially how human psychology plays a huge role in the business. Mr. Sofian is an exceptional speaker and coach who masterfully connects with his audience, delivering his extensive knowledge and skills with clarity and impact. He has a remarkable ability to tailor his approach to each individual, ensuring personalized engagement while inspiring the group as a whole. I would recommend this to everyone i know as to me sales and speaking is a skillset that everyone should acquire!
ZW
Zuhairi Wardi
Project Manager, MSR Interior Design
Efficient delivery of key pointers on how to make a successful sales closure. Within 2 days, Sofian is able to hit key concepts that are relevant and applicable to deliver a successful sales closure citing that its not about focusing on the products that will make a positive closure, rather focusing on emotional touch-points that are vital to ensure a positive sales closure, yet maintaing assertiveness so that it will not be a one-way approach to dealing with problems. To seummarise, a good sales, is the ability for a person to maintain good emotional control not only of the client but also for themselves. Thank you Sofiam once again for this insightful lessons
Efficient delivery of key pointers on how to make a successful sales closure. Within 2 days, Sofian is able to hit key concepts that are relevant and applicable to deliver a successful sales closure citing that its not about focusing on the products that will make a positive closure, rather focusing on emotional touch-points that are vital to ensure a positive sales closure, yet maintaing assertiveness so that it will not be a one-way approach to dealing with problems. To seummarise, a good sales, is the ability for a person to maintain good emotional control not only of the client but also for themselves. Thank you Sofiam once again for this insightful lessons
Y
Yazid
Project manager
He is well equips with knowledge in addressing our issues & needs in real market practice. A good speakers which illustrate live scenarios for our better understanding & keeping the group active by role play addressing on our weakness for our self improvements. A delicate role model person whom can well delivery the pointer across to us and easily understand. Would recommend to all & other individual and cooperation which looking for energetic enrichment programme
He is well equips with knowledge in addressing our issues & needs in real market practice. A good speakers which illustrate live scenarios for our better understanding & keeping the group active by role play addressing on our weakness for our self improvements. A delicate role model person whom can well delivery the pointer across to us and easily understand. Would recommend to all & other individual and cooperation which looking for energetic enrichment programme
MZ
Muhammad Zubair
Financial Services Manager TAQWA
Honestly Abu Sofian helps to open up our minds in thinking more practical & direct call to actions. Which helps us cause its not just theory based where its just talks. Our session with him was more like walk the talk & definitely looking forward to dig deeper in my upcoming sessions with him.
Honestly Abu Sofian helps to open up our minds in thinking more practical & direct call to actions. Which helps us cause its not just theory based where its just talks. Our session with him was more like walk the talk & definitely looking forward to dig deeper in my upcoming sessions with him.
FM
Faqihuddin Mahriz
TAQWA Organisation, Financial Services Manager
Abu Sofian is very adaptable as a coach. He will ask on our needs and priorities. Then he will focus on that. He has a very high energy when delivering his materials to me and it seems like his energy never dies down. I'll definitely recommend the program to my consultants to be coached by him as well.
Abu Sofian is very adaptable as a coach. He will ask on our needs and priorities. Then he will focus on that. He has a very high energy when delivering his materials to me and it seems like his energy never dies down. I'll definitely recommend the program to my consultants to be coached by him as well.
Muhammad Syazani
Financial Services Manager @ TAQWA Organisation
Today’s class was for Personal Branding and Recruitment Accelerator. It was very insightful, provided me clarity on how i should move forward with my objective of recruitment. Many ideas came from the session and the guidance was there from the start. I recommend anyone who wants to propel and get a clear direction moving forward , whether it being sales or recruitment.
Today’s class was for Personal Branding and Recruitment Accelerator. It was very insightful, provided me clarity on how i should move forward with my objective of recruitment. Many ideas came from the session and the guidance was there from the start. I recommend anyone who wants to propel and get a clear direction moving forward , whether it being sales or recruitment.
AR
Azmi Bin Abdul Rahim
Operations Director, Emaan Inspection Pte Ltd
As sales and client facing activities has not been my focus these past years, today session has given me a good start to develop my knowledge and skills into becoming a better communicator.
I find Abu Sofian's session very engaging and practical.
Definitely I would recommend others to engage Abu Sofian if they want to unlock their potential with good guidance and coaching.
As sales and client facing activities has not been my focus these past years, today session has given me a good start to develop my knowledge and skills into becoming a better communicator.
I find Abu Sofian's session very engaging and practical.
Definitely I would recommend others to engage Abu Sofian if they want to unlock their potential with good guidance and coaching.
AS
Arina Sofiya
AIA Takaful Advisor, Imtiyaz Consultancy
Abu Sofian is an excellent speaker. Very clear, engaging, and full of practical insights. He connects well with the audience and knows exactly what to deliver.
His delivery was structured and straight to the point. He doesn’t just share theories, he gives real, usable tactics that we can immediately apply in our conversations with prospects. The way he explained the psychology behind every question made it easier for us to understand how to guide the conversation naturally.
This session has completely shifted the way we approach sales conversations. Instead of jumping straight into pitching, we now focus more on asking the right questions to uncover the prospect’s needs and emotions. It’s more about guiding than pushing, and that’s powerful. We also feel more confident continuing conversations without sounding “salesy.” I would highly recommend this programme to all who involved in direct sales. Whether you're new or experienced, the techniques shared are actionable and will definitely help you close more effectively, build better trust, and communicate with more impact. Thank you so much 🤩🙌🏻
Abu Sofian is an excellent speaker. Very clear, engaging, and full of practical insights. He connects well with the audience and knows exactly what to deliver.
His delivery was structured and straight to the point. He doesn’t just share theories, he gives real, usable tactics that we can immediately apply in our conversations with prospects. The way he explained the psychology behind every question made it easier for us to understand how to guide the conversation naturally.
This session has completely shifted the way we approach sales conversations. Instead of jumping straight into pitching, we now focus more on asking the right questions to uncover the prospect’s needs and emotions. It’s more about guiding than pushing, and that’s powerful. We also feel more confident continuing conversations without sounding “salesy.” I would highly recommend this programme to all who involved in direct sales. Whether you're new or experienced, the techniques shared are actionable and will definitely help you close more effectively, build better trust, and communicate with more impact. Thank you so much 🤩🙌🏻
S
Syakir
I find Abu Sofian very well verse and experienced as a coach, he provided with all the necessary tools for me to equip myself on being an impactful speaker in my line of work
I liked Abu Sofians eloquency in the way he speaks and how he motivates me to become the best version of myself
As an asatizah , I would definitely recommend to fellow asatizahs in the community this programme as it will great help in different areas of speaking such as giving public lecture , classes , talks etc
May Allah bless Mr Abu Sofian for his services and may his efforts make a positive impact for the betterment of the community Amiin
I find Abu Sofian very well verse and experienced as a coach, he provided with all the necessary tools for me to equip myself on being an impactful speaker in my line of work
I liked Abu Sofians eloquency in the way he speaks and how he motivates me to become the best version of myself
As an asatizah , I would definitely recommend to fellow asatizahs in the community this programme as it will great help in different areas of speaking such as giving public lecture , classes , talks etc
May Allah bless Mr Abu Sofian for his services and may his efforts make a positive impact for the betterment of the community Amiin
ZY
Zhi Yi
He was very clear and engaging in the teaching of the empathy course session.
BH
Benjamin Ho
Executive, Ministry of Home Affairs
Very engaging and fun coach! He uses relevant examples throughout the course and constantly engage with all participants. The topics brought up during the course are mostly relevant to our work as well and hence I would recommend for others to attend this course too!
Very engaging and fun coach! He uses relevant examples throughout the course and constantly engage with all participants. The topics brought up during the course are mostly relevant to our work as well and hence I would recommend for others to attend this course too!
LJ
LER JUN JIE
Higher estate executive at HDB
Outspoken, share all his knowledge to help us with our works.
Abu sofian will share live experience to us so that we can learn better.
I will recommend my colleagues to attend this course as it will help them to serve residents better.
Outspoken, share all his knowledge to help us with our works.
Abu sofian will share live experience to us so that we can learn better.
I will recommend my colleagues to attend this course as it will help them to serve residents better.
WY
Wing yi
Admin Executive in MOE school
The content helps me to better support in my job environment and understanding my colleagues and customers better. It will helps me to be more efficient to pass my message over.
The content helps me to better support in my job environment and understanding my colleagues and customers better. It will helps me to be more efficient to pass my message over.
E
Esther
Sofian is a very engaging speaker and provided us with many real life examples so that we can understand the content better.
Sofian is a very engaging speaker and provided us with many real life examples so that we can understand the content better.
PT
Pock Thong
He was very engaging and was able to bring his points very clearly, with the use of relevant examples. There was never a dull moment in the 2-day empathy class. Role-playing was used to help participants internalise and consolidate what was learnt. Overall a highly recommended course, especially for those in customer-facing roles.
He was very engaging and was able to bring his points very clearly, with the use of relevant examples. There was never a dull moment in the 2-day empathy class. Role-playing was used to help participants internalise and consolidate what was learnt. Overall a highly recommended course, especially for those in customer-facing roles.
M
maltaine A
ICA-immigration n customs officer
sofian was a good presenter with fun role play, implemented during lesson.
C
Christopher
Sofian is a great coach in the course that I had signed up for. Great explaination on how Empathy can help in my line of work and day to day human interactions. A very interactive course to help digest the tools learned throughout the 2 days. Keep up the good work!
Sofian is a great coach in the course that I had signed up for. Great explaination on how Empathy can help in my line of work and day to day human interactions. A very interactive course to help digest the tools learned throughout the 2 days. Keep up the good work!
A
Sofian was engaging and insightful all throughout the course. He was able to impart his vast wealth of knowledge into the course attendees.
Sofian was engaging and insightful all throughout the course. He was able to impart his vast wealth of knowledge into the course attendees.
Z
Zachary
Sofian is an effective communicator and it can be seen from the way he teaches the class. He imparts applicable communication skills and is engaging.
Sofian is an effective communicator and it can be seen from the way he teaches the class. He imparts applicable communication skills and is engaging.
JP
Joscelyn Pereira
Abu Sofian’s approach to teaching stands out for its clarity and effectiveness. Rather than rushing through multiple concepts, he focuses on ensuring that each one is thoroughly understood. What I appreciated most was how he treated the learning process like building a toolkit — giving us not just knowledge, but practical structures to apply in real situations. His use of role-playing and interactive corrections helped reinforce our understanding and allowed us to actively engage with the material. It’s not about memorizing points, but about developing the ability to think and respond with confidence
Abu Sofian’s approach to teaching stands out for its clarity and effectiveness. Rather than rushing through multiple concepts, he focuses on ensuring that each one is thoroughly understood. What I appreciated most was how he treated the learning process like building a toolkit — giving us not just knowledge, but practical structures to apply in real situations. His use of role-playing and interactive corrections helped reinforce our understanding and allowed us to actively engage with the material. It’s not about memorizing points, but about developing the ability to think and respond with confidence
N
Nur
Everything explained was clear, it was easy to understand, I truly enjoyed the session and was not looking at the clock to see when the training is ending. The 3 hours spent didn't felt long or draggy. Appreciate his clarity in presenting and sharing his knowledge. I mean whatever he thought us was clearly reflected through the way he presented the session to us!
Everything explained was clear, it was easy to understand, I truly enjoyed the session and was not looking at the clock to see when the training is ending. The 3 hours spent didn't felt long or draggy. Appreciate his clarity in presenting and sharing his knowledge. I mean whatever he thought us was clearly reflected through the way he presented the session to us!
HI
Hidayah binte Ismail
Part-time tutor @Arabic Anonymous
Everything. The way he delivered all the topics. The way he engaged everyone to participate. I think he's very good at marketing sales.
Everything. The way he delivered all the topics. The way he engaged everyone to participate. I think he's very good at marketing sales.
Z
Zulaiha
The Arabic Circle
When Mr. Abu Sofian consults and coaches, I feel like he knows his subject very well. It sounds like he understands each of his clients and their shortcomings. When he speaks, it feels warm and easy to follow. Making the class engaging is important.
I would recommend him mostly for teachers and those working in services. However, it's not only important for working people; we can apply this training to how we communicate with our spouses and children.
When Mr. Abu Sofian consults and coaches, I feel like he knows his subject very well. It sounds like he understands each of his clients and their shortcomings. When he speaks, it feels warm and easy to follow. Making the class engaging is important.
I would recommend him mostly for teachers and those working in services. However, it's not only important for working people; we can apply this training to how we communicate with our spouses and children.
Zulhilmi
Finance officer - Arabic Anonymous
Abu Sofian is an engaging officer. I feel like I come out more smarter from his techniques after this class with his easy-to-follow frameworks. It is not all theory, so there are practical exercises which participants will take part and apply the theories learnt. I will definitely recommend his programme to other business owners. Even if you feel you have learnt all the theories and read all the books before this, I'm sure there will be a thing or two in which you find something new.
Abu Sofian is an engaging officer. I feel like I come out more smarter from his techniques after this class with his easy-to-follow frameworks. It is not all theory, so there are practical exercises which participants will take part and apply the theories learnt. I will definitely recommend his programme to other business owners. Even if you feel you have learnt all the theories and read all the books before this, I'm sure there will be a thing or two in which you find something new.
S
Sayf
Arabic trainer, ArabicAnonymous
I had a great opportunity to learn about the communications from mr abu sofian. I admire the way he delivers the important features when communicating. He shares key techniques that are easy and practical for everyday speaking. He also gave us opportunity to practice and correct the way we speak in specific scenarios especially to be more emphatic with others and to be more masterful in speaking skills. It was a pleasure to learn from him and we certainly have.
I had a great opportunity to learn about the communications from mr abu sofian. I admire the way he delivers the important features when communicating. He shares key techniques that are easy and practical for everyday speaking. He also gave us opportunity to practice and correct the way we speak in specific scenarios especially to be more emphatic with others and to be more masterful in speaking skills. It was a pleasure to learn from him and we certainly have.
S
Syahirah
The Arabic Circle Pte Ltd
There are so much to learn with communication skills, yet this training made it so effective throigh engaging practises and activity that allows to understand how these skills are applicable throughout our work and even day to day communication.
There are so much to learn with communication skills, yet this training made it so effective throigh engaging practises and activity that allows to understand how these skills are applicable throughout our work and even day to day communication.
MI
Mawaddah Ismail
The Arabic Circle Pte Ltd (Arabic Anonymous)
We engaged Abu Sofian for one of our staff training’s in 2025. It was an impactful training filled with many applicable techniques and strategies that we can apply in our line of work. The plus point is that, these techniques and strategies are also applicable in all areas of our lives including family relationships. Being empathetic and being able to communicate effectively requires a lot of practice but not impossible.
We engaged Abu Sofian for one of our staff training’s in 2025. It was an impactful training filled with many applicable techniques and strategies that we can apply in our line of work. The plus point is that, these techniques and strategies are also applicable in all areas of our lives including family relationships. Being empathetic and being able to communicate effectively requires a lot of practice but not impossible.
KR
Khairunisa Binte Ramlee
Admin - Arabic Anonymous
Mr Abu Sofian is a great speaker—engaging, fun, and knowledgeable.
I really enjoyed the practical exercises and the encouragement throughout the session. His interactive approach and real-life examples made learning more effective and enjoyable.
I would recommend this programme to other organizations looking to improve communication skills. I learned a lot from this course, gained new skills, and found the sessions very insightful.
Mr Abu Sofian is a great speaker—engaging, fun, and knowledgeable.
I really enjoyed the practical exercises and the encouragement throughout the session. His interactive approach and real-life examples made learning more effective and enjoyable.
I would recommend this programme to other organizations looking to improve communication skills. I learned a lot from this course, gained new skills, and found the sessions very insightful.
Khairul Anuar
Kaveman Pte. Ltd
I attended Abu Sofian's session as a seasoned sales professional, comfortable in my field. While I wasn't expecting a complete overhaul of my existing strategies, I was pleasantly surprised by the fresh insights Abu Sofian provided. His techniques offered a valuable lens through which to re-examine my approach, prompting me to consider new perspectives on client engagement.
One area where Abu Sofian's guidance proved particularly useful was in adapting his general sales principles to the specific challenges of the B2B landscape. While B2C and B2B sales share some common ground, the nuances of business-to-business interactions require a tailored approach. Abu Sofian's frameworks, once adjusted for the complexities of B2B, offered a practical method for refining my strategies.
Overall, I would recommend Abu Sofian's session. He's skilled at creating an engaging environment and prompting attendees to think critically about their sales processes. Even for experienced professionals, there's always room to learn and refine, and Abu Sofian provides the tools to do just that
I attended Abu Sofian's session as a seasoned sales professional, comfortable in my field. While I wasn't expecting a complete overhaul of my existing strategies, I was pleasantly surprised by the fresh insights Abu Sofian provided. His techniques offered a valuable lens through which to re-examine my approach, prompting me to consider new perspectives on client engagement.
One area where Abu Sofian's guidance proved particularly useful was in adapting his general sales principles to the specific challenges of the B2B landscape. While B2C and B2B sales share some common ground, the nuances of business-to-business interactions require a tailored approach. Abu Sofian's frameworks, once adjusted for the complexities of B2B, offered a practical method for refining my strategies.
Overall, I would recommend Abu Sofian's session. He's skilled at creating an engaging environment and prompting attendees to think critically about their sales processes. Even for experienced professionals, there's always room to learn and refine, and Abu Sofian provides the tools to do just that
JH
Juvena Huang
Travel content creator, The Wandering Wasp
There are lots of valuable advice and tips from Sofian. The workshop he conducted is not just about theory. Participants get the chance to also role play which is the best way to implement and learn.
There are lots of valuable advice and tips from Sofian. The workshop he conducted is not just about theory. Participants get the chance to also role play which is the best way to implement and learn.
AO
Ahmad Omar
Creative Director at Weekend Stories
Abu Sofian is passionate and willing to spill out his knowledge and even go extra mile to practice what was taught. Low-key was cringing at the script sale message but the prospect got back and would love to see what I offer.
I would recommend this to any freelancers or self-employed personnel who needs a direction in generating leads and getting guidance on selling their products or services.
Abu Sofian is passionate and willing to spill out his knowledge and even go extra mile to practice what was taught. Low-key was cringing at the script sale message but the prospect got back and would love to see what I offer.
I would recommend this to any freelancers or self-employed personnel who needs a direction in generating leads and getting guidance on selling their products or services.
Mirza Amir
Realtor with Propnex
Sofian is a very confident and charismatic speaker who listens well and takes on the input from the attendees in his own presentation.
He is clear and concise in how he delivers his points. The role plays we had to do were useful in understanding and applying what we learnt.
Sofian is a very confident and charismatic speaker who listens well and takes on the input from the attendees in his own presentation.
He is clear and concise in how he delivers his points. The role plays we had to do were useful in understanding and applying what we learnt.
Darlene
Founder of Tolson Legacy
A fantastic coach who prioritises his learners needs and gives useful feedback! I found his programme so insightful and learnt good techniques in pitching to my potential clients - whether through lead generation or face-to-face sales. I hope to join one of his programmes again in the near future. Thanks, Sofian!
A fantastic coach who prioritises his learners needs and gives useful feedback! I found his programme so insightful and learnt good techniques in pitching to my potential clients - whether through lead generation or face-to-face sales. I hope to join one of his programmes again in the near future. Thanks, Sofian!
HS
Hanafi Mohd Sam
I attended TFA’s workshop and walked away with invaluable insights on generating more leads and improving my sales process.
Abu Sofian’s teaching style is clear, concise, and incredibly effective, making complex strategies easy to understand and apply.
If you’re serious about increasing your sales and growing your business, this workshop is a must!
I attended TFA’s workshop and walked away with invaluable insights on generating more leads and improving my sales process.
Abu Sofian’s teaching style is clear, concise, and incredibly effective, making complex strategies easy to understand and apply.
If you’re serious about increasing your sales and growing your business, this workshop is a must!
KR
Kala Rani
Director and Lead Photographer
I had the incredible opportunity to learn Lead Generation & Sales Skills Workshop from Abu Sofian and it was truly a game-changer. The insights shared on sales scripting, closing strategies, handling objections, and understanding customer psychology have transformed the way I will approach sales conversations in the future. The practical case study activities gave me confidence.
I had the incredible opportunity to learn Lead Generation & Sales Skills Workshop from Abu Sofian and it was truly a game-changer. The insights shared on sales scripting, closing strategies, handling objections, and understanding customer psychology have transformed the way I will approach sales conversations in the future. The practical case study activities gave me confidence.
S
sakinah
Social Media Manager & Content Strategist (Serendipity Media SG)
He was a great speaker! I learnt practical tips & get to practice them on the spot which got me a couple of leads. Highly recommended for business owners & freelancers looking to upskill themselves in sales & lead gen :)
He was a great speaker! I learnt practical tips & get to practice them on the spot which got me a couple of leads. Highly recommended for business owners & freelancers looking to upskill themselves in sales & lead gen :)
NA
Nur As
venuras
I had the opportunity to learn about lead generation and sales skills from Sofian, and it was an incredibly valuable experience. His insights were practical and actionable, and I particularly appreciated how he incorporated hands-on activities that directly addressed my needs. Sofian’s approach made the learning process engaging and effective.
I had the opportunity to learn about lead generation and sales skills from Sofian, and it was an incredibly valuable experience. His insights were practical and actionable, and I particularly appreciated how he incorporated hands-on activities that directly addressed my needs. Sofian’s approach made the learning process engaging and effective.
S
Syazrul
Financial services consultant
Sofian is sincere in trying get the points across. Definitely it’s not a one way street kind of workshop but an engaging one. Sofian tries to push to you your limits without being uncomfortable.
He provides practical coaching and notes that we are able to apply directly.
Will definitely engage him
Again for other courses and recommend his services
Sofian is sincere in trying get the points across. Definitely it’s not a one way street kind of workshop but an engaging one. Sofian tries to push to you your limits without being uncomfortable.
He provides practical coaching and notes that we are able to apply directly.
Will definitely engage him
Again for other courses and recommend his services
A
AbglongFhadil
Financial Service Consultant | Estate Planning
Engaging, precise, clear presentation. Definitely would recommend other of my colleagues to join.
Engaging, precise, clear presentation. Definitely would recommend other of my colleagues to join.
HAZRIQ IDRUS
THE SPEAKING FACTORY PTE LTD
If you are looking for a lead generation & sales class, look no further.
Attended Abu Sofian’s class which was very insightful and super practical. In this class, Abu Sofian helped fine-tuned my lead generation messaging, which before this, lacked “the punch”. Now I m more confident of sending out quality messaging.
Thanks, man, for this! Really appreciate it!
If you are looking for a lead generation & sales class, look no further.
Attended Abu Sofian’s class which was very insightful and super practical. In this class, Abu Sofian helped fine-tuned my lead generation messaging, which before this, lacked “the punch”. Now I m more confident of sending out quality messaging.
Thanks, man, for this! Really appreciate it!
Benson Yip
Absolutely love the values, knowledge and especially the practical sessions by Mr Sofian. His approach and insights not just on theories but also on taking action during the session and feedback helped kick start on Lead Generation.
Absolutely love the values, knowledge and especially the practical sessions by Mr Sofian. His approach and insights not just on theories but also on taking action during the session and feedback helped kick start on Lead Generation.
Atika tajri
Shariah Financial Consultant
Every session with Abu Sofian never fails to enlighten me and bring me closer to my goals. It helps me alot in terms of my career growth and personal too. Coaching with Sofian gives me clarity each time. I've benefitted and definitely grew alot from the 1st ever coaching I had with Sofian. So I would say, this is one of the many programs that I have been to and I would highly recommend others to do it to!
Every session with Abu Sofian never fails to enlighten me and bring me closer to my goals. It helps me alot in terms of my career growth and personal too. Coaching with Sofian gives me clarity each time. I've benefitted and definitely grew alot from the 1st ever coaching I had with Sofian. So I would say, this is one of the many programs that I have been to and I would highly recommend others to do it to!
S
Shaifuddin
Senior Technical Officer (HTX)
Abu Sofian is a knowledgeable and humble coach whose expertise and demeanor leave a lasting impression. As a speaker and consultant, his delivery is professional and provides clarity, especially when topics require further elaboration. His ability to make complex concepts easily understandable is truly commendable.
I particularly appreciated how engaging and relaxing his program is. Abu creates an environment where participants feel at ease, allowing for a more impactful learning experience. His sessions are both insightful and enjoyable, making the content highly accessible and beneficial.
I highly recommend Abu Sofian's program to anyone seeking an enriching and transformative experience. Whether you're an individual looking to enhance your skills or an organization aiming to elevate your team's performance, Abu's engaging approach and professional delivery make him the ideal choice.
Abu Sofian is a knowledgeable and humble coach whose expertise and demeanor leave a lasting impression. As a speaker and consultant, his delivery is professional and provides clarity, especially when topics require further elaboration. His ability to make complex concepts easily understandable is truly commendable.
I particularly appreciated how engaging and relaxing his program is. Abu creates an environment where participants feel at ease, allowing for a more impactful learning experience. His sessions are both insightful and enjoyable, making the content highly accessible and beneficial.
I highly recommend Abu Sofian's program to anyone seeking an enriching and transformative experience. Whether you're an individual looking to enhance your skills or an organization aiming to elevate your team's performance, Abu's engaging approach and professional delivery make him the ideal choice.
GK
Gary koh
Assistant Manager NEA
Training was well organised. Good job done
S
suman
Very insightful and eye opening. Glad to have attended this course and enhance my communications skills.
SN
Si Ning
Sofian was engaging and active throughout the course, he encourages us to share our thoughts and opinions without judgement, which makes it’s comfortable for everyone. I’ve learnt many valuable lessons throughout the course and truly enjoyed the learning. will definitely recommend this programme!
Sofian was engaging and active throughout the course, he encourages us to share our thoughts and opinions without judgement, which makes it’s comfortable for everyone. I’ve learnt many valuable lessons throughout the course and truly enjoyed the learning. will definitely recommend this programme!
E
Eileen
Sofian is engaging and makes the course fun. I would recommend this programme to anyone who wants to learn more about engaging empathy.
Sofian is engaging and makes the course fun. I would recommend this programme to anyone who wants to learn more about engaging empathy.
J
JL
I got to know about Sofian through a course “Managing with Empathy” at CSC. I enjoyed the course as he does not just teach about theories but also gives us the opportunity to apply it through role play and pushing us to think deeper into the theories and real life scenarios. Appreciate it.
I got to know about Sofian through a course “Managing with Empathy” at CSC. I enjoyed the course as he does not just teach about theories but also gives us the opportunity to apply it through role play and pushing us to think deeper into the theories and real life scenarios. Appreciate it.
HH
Hakeem Hussein
Abu Sofian is an engaging speaker who incorporates interactive activities and clear, concise frameworks into his sessions. His personable approach allows him to connect deeply with students, ensuring they feel understood and empowered. His ability to simplify complex concepts makes learning both enjoyable and impactful.
Abu Sofian is an engaging speaker who incorporates interactive activities and clear, concise frameworks into his sessions. His personable approach allows him to connect deeply with students, ensuring they feel understood and empowered. His ability to simplify complex concepts makes learning both enjoyable and impactful.
ZY
Zhu Yinn
Sofian was interesting and engaging. He demonstrated a high energy level throughout the course. He also delivered the material in a clear manner with a strong focus on activity-based learning. I would recommend this programme for people who are new to their engagement-related roles.
Sofian was interesting and engaging. He demonstrated a high energy level throughout the course. He also delivered the material in a clear manner with a strong focus on activity-based learning. I would recommend this programme for people who are new to their engagement-related roles.
ML
Mei Ling
He is a great coach.
He explained the concept clearly and gave real life examples. He encourages people to voice out and give their opinions.
This programme is very useful that I can apply the concepts in my work and daily life.
He is a great coach.
He explained the concept clearly and gave real life examples. He encourages people to voice out and give their opinions.
This programme is very useful that I can apply the concepts in my work and daily life.
ST
Susan Tay
MINDEF
Abu Sofian is very engaging. Role play that make us understanding more on topic
Yes, we can learn to be more empathy
Abu Sofian is very engaging. Role play that make us understanding more on topic
Yes, we can learn to be more empathy
C
Chrislyn
Taking the course on Engaging With Empathy was truly transformative. It provided me with practical tools to connect with others on a deeper level, fostering more meaningful relationships both personally and professionally. Mr Abu Sofian was engaging and taught us how to actively listen, understand different perspectives, and respond with genuine care. It’s been an invaluable resource for enhancing my communication skills, and I now feel more confident in navigating challenging conversations with empathy and respect.
Taking the course on Engaging With Empathy was truly transformative. It provided me with practical tools to connect with others on a deeper level, fostering more meaningful relationships both personally and professionally. Mr Abu Sofian was engaging and taught us how to actively listen, understand different perspectives, and respond with genuine care. It’s been an invaluable resource for enhancing my communication skills, and I now feel more confident in navigating challenging conversations with empathy and respect.
I
Indra
Sr Executive
An amazing coach.
His interactions with the class is awesome. I enjoyed the course
Anyone doing quality service, engagement with public should attend.
An amazing coach.
His interactions with the class is awesome. I enjoyed the course
Anyone doing quality service, engagement with public should attend.
G
Gwen
MHA
Coach Sofian is very approachable and knowledgeable. Coach taught and gave example of frameworks that is easy to understand and allows us to communicate in a structured manner. Though i may not use it as muvh for my work, but it aids in my personal life and growth.
Coach Sofian is very approachable and knowledgeable. Coach taught and gave example of frameworks that is easy to understand and allows us to communicate in a structured manner. Though i may not use it as muvh for my work, but it aids in my personal life and growth.
E
Eileen
Sufian is a great lecturer, enjoyed the course & had fun!
SC
Sheryl Chai
Sofian is a really amazing trainer. Always trying to engage all the participants and is attentive to everyone’s inputs. Appreciate his teaching and fun segments.
Sofian is a really amazing trainer. Always trying to engage all the participants and is attentive to everyone’s inputs. Appreciate his teaching and fun segments.
E
Emily
Sofian is a very patient, down to earth and engaging trainer. Enjoyed the programme outline and planned activities to learn and better apply empathy in our daily lives. Recommended for people from all walks of life as we all need empathy to make the world a better place :)
Sofian is a very patient, down to earth and engaging trainer. Enjoyed the programme outline and planned activities to learn and better apply empathy in our daily lives. Recommended for people from all walks of life as we all need empathy to make the world a better place :)
Za'im Nuriman
Business Intelligence Manager
I've been following Abu Sofian's insightful social media content for some time, and when I found myself in a new workplace environment, I decided to engage him as my coach. His coaching stood out because of his patient and clear communication style, and his ability to truly listen and uncover the underlying factors behind my challenges. Through methods like the "10 Persuasive Proofs," he provided strategies tailored to my needs, helping me develop a clearer thought process and improve my communication skills. One of the most valuable lessons I learned from him was the importance of self-reflection—viewing myself from a distance to better understand and refine my actions. His guidance has had a lasting impact on both my personal and professional life, enabling me to tackle challenges with clarity and confidence. I wholeheartedly recommend Abu Sofian to anyone seeking to enhance their communication skills, build strategic life plans, or navigate through new challenges with a focused mindset. Working with him was a truly transformative experience.
I've been following Abu Sofian's insightful social media content for some time, and when I found myself in a new workplace environment, I decided to engage him as my coach. His coaching stood out because of his patient and clear communication style, and his ability to truly listen and uncover the underlying factors behind my challenges. Through methods like the "10 Persuasive Proofs," he provided strategies tailored to my needs, helping me develop a clearer thought process and improve my communication skills. One of the most valuable lessons I learned from him was the importance of self-reflection—viewing myself from a distance to better understand and refine my actions. His guidance has had a lasting impact on both my personal and professional life, enabling me to tackle challenges with clarity and confidence. I wholeheartedly recommend Abu Sofian to anyone seeking to enhance their communication skills, build strategic life plans, or navigate through new challenges with a focused mindset. Working with him was a truly transformative experience.
H
Haryanti
Founder, Sahabiyyah.Sg
Working with Coach Sofian was a transformative turning point for me. He empowered me to sharpen my vision and chart a clear path to scale my business toward achieving at least half a million by 2025. Through his insightful guidance and thought-provoking questions, he challenged me to think deeper and uncover new strategies I hadn’t considered. Sofian didn’t just offer solutions—he provided alternatives that expanded my perspective and pushed me to act with purpose.
What makes Sofian exceptional is his ability to combine professionalism with a light-hearted approach, creating a supportive and inspiring environment. He turned what could have been an overwhelming process into one that was energizing and deeply motivating. I walked away not just with clarity, but with renewed confidence and a practical roadmap to elevate my business to the next level.
Working with Coach Sofian was a transformative turning point for me. He empowered me to sharpen my vision and chart a clear path to scale my business toward achieving at least half a million by 2025. Through his insightful guidance and thought-provoking questions, he challenged me to think deeper and uncover new strategies I hadn’t considered. Sofian didn’t just offer solutions—he provided alternatives that expanded my perspective and pushed me to act with purpose.
What makes Sofian exceptional is his ability to combine professionalism with a light-hearted approach, creating a supportive and inspiring environment. He turned what could have been an overwhelming process into one that was energizing and deeply motivating. I walked away not just with clarity, but with renewed confidence and a practical roadmap to elevate my business to the next level.
Farah Ali
Associate Division Director, SRI Pte Ltd.
I've been a repeat client of Sofian. Back from Goldmine in You programme, and then to 1 -1 coaching for a year (Ocr 23- Oct 24). This should be a testament enough that I believe in the work that Sofian does and I truly believe in the power of coaching. I have seen improvements in how I deal with things (even emotions) through communication and also breaking down thoughts through frameworks he has provided. I like the fact that the 1-1 coaching was dynamic and fluid and we could address things that was relevant to me in that moment in time. Sofian's neutrality, honesty, finesse and structured guidance has provided me the tools I need to improve in different aspects of my life including my business. For that I am grateful and wouldn't hesitate to recommend his services to anyone.
I've been a repeat client of Sofian. Back from Goldmine in You programme, and then to 1 -1 coaching for a year (Ocr 23- Oct 24). This should be a testament enough that I believe in the work that Sofian does and I truly believe in the power of coaching. I have seen improvements in how I deal with things (even emotions) through communication and also breaking down thoughts through frameworks he has provided. I like the fact that the 1-1 coaching was dynamic and fluid and we could address things that was relevant to me in that moment in time. Sofian's neutrality, honesty, finesse and structured guidance has provided me the tools I need to improve in different aspects of my life including my business. For that I am grateful and wouldn't hesitate to recommend his services to anyone.
Nurul Aida
Financial Advisor - AIA TAQWA
Sofian listened to my sharing with intent and that's very important to me. His questioning techniques allowed me to discover who I really am. This helped me view issues in many different perspectives and teaches me how to approach things in a practical and positive light.
Without his coachings, I'd still be in my bubble and not improve certain things in my life and business. Truly appreciate the push and the thought process works.
I will recommend anyone who somehow finds themselves in a cycle of doing the same things and also people looking to grow in every aspect of their lives.
Sofian listened to my sharing with intent and that's very important to me. His questioning techniques allowed me to discover who I really am. This helped me view issues in many different perspectives and teaches me how to approach things in a practical and positive light.
Without his coachings, I'd still be in my bubble and not improve certain things in my life and business. Truly appreciate the push and the thought process works.
I will recommend anyone who somehow finds themselves in a cycle of doing the same things and also people looking to grow in every aspect of their lives.
RL
Rohayati Binte Abdul Latiff
The coaching sessions I participated in were tailored to address specific challenges faced by professionals in various sectors. Abu Sofian's approach is highly engaging; he combines insightful strategies with practical exercises that encourage reflection and personal growth. His training not only enhanced my skills but also fostered a deeper understanding of my value within my organization.
I highly recommend this program to professionals seeking personal growth and skill enhancement.
Thank you, Mr. Sofian, for your patience and guidance.
The coaching sessions I participated in were tailored to address specific challenges faced by professionals in various sectors. Abu Sofian's approach is highly engaging; he combines insightful strategies with practical exercises that encourage reflection and personal growth. His training not only enhanced my skills but also fostered a deeper understanding of my value within my organization.
I highly recommend this program to professionals seeking personal growth and skill enhancement.
Thank you, Mr. Sofian, for your patience and guidance.
KH
Koo Li Huang
MCS advisory
I like Sofian very real and able to give me great advice in posting on social media .
K
Kenny C
Abu Sofian is a dynamic and insightful speaker and coach. His ability to break down complex concepts into relatable, actionable steps truly sets him apart.
What I appreciated most about his delivery was his engaging style—he makes every session feel relevant and impactful, creating an environment that encourages growth and self-reflection.
I would highly recommend this program to anyone looking to enhance their personal and professional development, especially those seeking clarity in their goals and a practical roadmap for success.
Sofian’s coaching is a game-changer for anyone committed to self-improvement.
Abu Sofian is a dynamic and insightful speaker and coach. His ability to break down complex concepts into relatable, actionable steps truly sets him apart.
What I appreciated most about his delivery was his engaging style—he makes every session feel relevant and impactful, creating an environment that encourages growth and self-reflection.
I would highly recommend this program to anyone looking to enhance their personal and professional development, especially those seeking clarity in their goals and a practical roadmap for success.
Sofian’s coaching is a game-changer for anyone committed to self-improvement.
J
Jacquline
Sofian is very down to earth, he has many valuable take aways which are very insightful.
WD
Wong Dalton
Ngee Ann Polytechnic
I felt that the speaker gave a really deep and thoughtful perspective about how humans connect and the various aspects of communication.
I would definitely recommend this programme to other fellow student leaders as I find it useful.
I felt that the speaker gave a really deep and thoughtful perspective about how humans connect and the various aspects of communication.
I would definitely recommend this programme to other fellow student leaders as I find it useful.
L
Lovelle
Sofian is a really good speaker. He is engaging and really friendly, so i was able to keep up with most of the content covered. I learnt a lot through this workshop and had a fruitful time, thankyou :)
Sofian is a really good speaker. He is engaging and really friendly, so i was able to keep up with most of the content covered. I learnt a lot through this workshop and had a fruitful time, thankyou :)
LC
Linus Chan
I found him very confident and knowledgeable. He managed to engage the crowd multiple times with his charm and humour while teaching important skills for us. Life stills such as communication play a pivotal role in society and I would highly recommend this
I found him very confident and knowledgeable. He managed to engage the crowd multiple times with his charm and humour while teaching important skills for us. Life stills such as communication play a pivotal role in society and I would highly recommend this
CL
Chin Zhi Lin
I think that Sofian is a very engaging speaker and coach and managed to make teaching communication quite enjoyable, not redundant. He occasionally has some activities to break up the monotomy which I greatly appreciate. Thanks for the class!
I think that Sofian is a very engaging speaker and coach and managed to make teaching communication quite enjoyable, not redundant. He occasionally has some activities to break up the monotomy which I greatly appreciate. Thanks for the class!
CH
Chua Jia Hao
Ngee Ann Polytechnic Student
I think he is very confident and gave many examples and activities for us so that we can practice and understand how to speak better. He is also very patient and friendly. When we answer his questions, he does not say that our answers are wrong, but more of building up and understanding our answers. I would recommend this programme to my friends so that they can improve in their communication skills as well.
I think he is very confident and gave many examples and activities for us so that we can practice and understand how to speak better. He is also very patient and friendly. When we answer his questions, he does not say that our answers are wrong, but more of building up and understanding our answers. I would recommend this programme to my friends so that they can improve in their communication skills as well.
AY
Anastasia Yap
Ngee Ann Polytechnic
The course was enlightening and taught me a lot about the basics of communication and customer service, helping to develop my skills to be much more fluent in my presentations and customer service.
The course was enlightening and taught me a lot about the basics of communication and customer service, helping to develop my skills to be much more fluent in my presentations and customer service.
CC
Cecilia Ann clark
Ngee ann polytechnic
The talk was fun and engaging and the speaker was clear and knew what he was doing. I learnt alot today and have key takeaways from this talk. The way the speaker talks is clear and confident. He is also very bright so even though I was tired I managed to not get bored.
I'd recommend it to those who don't really know how to project and present or interact with people in general and want to improve on there skills
The talk was fun and engaging and the speaker was clear and knew what he was doing. I learnt alot today and have key takeaways from this talk. The way the speaker talks is clear and confident. He is also very bright so even though I was tired I managed to not get bored.
I'd recommend it to those who don't really know how to project and present or interact with people in general and want to improve on there skills
TN
Thanushre Naidu
Ngee Ann Polytechnic
i think that Mr Sofian did an amazing job and he really proved himself to be an awesome communicator. the workshop was very engaging and he tried his very best to make it interesting for us polytechnic students. he shared valuable information that i will definitely use for my CCA. However, I noticed that he didn't have much time to go though all the things that he prepared and one thing i was really looking forward to was how to deal with angry people as i may come across some angry parents and not very sure how to respond to them.
i think that Mr Sofian did an amazing job and he really proved himself to be an awesome communicator. the workshop was very engaging and he tried his very best to make it interesting for us polytechnic students. he shared valuable information that i will definitely use for my CCA. However, I noticed that he didn't have much time to go though all the things that he prepared and one thing i was really looking forward to was how to deal with angry people as i may come across some angry parents and not very sure how to respond to them.
S
Samantha
I think the coach was very engaging and prepared many activities for us.
I like the fact that he was very really confident and sets an example as he conducts the 7Cs when presenting.
I would recommend this programme to my friends who would want to improve on the leadership skills and communication skills.
I think the coach was very engaging and prepared many activities for us.
I like the fact that he was very really confident and sets an example as he conducts the 7Cs when presenting.
I would recommend this programme to my friends who would want to improve on the leadership skills and communication skills.
ZL
Zarek Lim
Ngee Ann Poly
Abu Sofian is an amazing speaker and coach that engages us and makes it incredibly fun for us. He adds in humour alongside insightful information to keep us entertained. I would recommend this programme to my friends as I think this programme is not just for leaders but for anyone who wants to be more confident in their speaking.
Abu Sofian is an amazing speaker and coach that engages us and makes it incredibly fun for us. He adds in humour alongside insightful information to keep us entertained. I would recommend this programme to my friends as I think this programme is not just for leaders but for anyone who wants to be more confident in their speaking.
JL
Jey’Den Low
Ngee Ann Polytechnic
I find him to be a very good speaker and he has taught me a lot of valuable takeaways which can really benefit me as a speaker and presenter. I like how he had different activities planned which were fun and engaging which also tied together to what he was teaching us about and that really made me very interested in. I would recommend this programme to anyone who is looking to improve as a speaker, presenter or just anyone who feels that they lack confidence in talking as it will really benefit you.
I find him to be a very good speaker and he has taught me a lot of valuable takeaways which can really benefit me as a speaker and presenter. I like how he had different activities planned which were fun and engaging which also tied together to what he was teaching us about and that really made me very interested in. I would recommend this programme to anyone who is looking to improve as a speaker, presenter or just anyone who feels that they lack confidence in talking as it will really benefit you.
J
Joslyn
Abu Sofian is a great speaker who knows how to cater to the audience he is speaking to. What I like most about the session was how engaging the workshop was instead of the audience sitting to listen for 6 hours straight.
Abu Sofian is a great speaker who knows how to cater to the audience he is speaking to. What I like most about the session was how engaging the workshop was instead of the audience sitting to listen for 6 hours straight.