Abu Sofian | Buy-In Speaking Growth Partner

Wall of Trust for Abu Sofian | Keynote Speaker & Executive Coach

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What customers say

The testimonials for Abu Sofian and Sofian are overwhelmingly positive, reflecting their exceptional coaching, leadership, and speaking abilities. Customers highlight their approachable, engaging, and knowledgeable nature, noting that both provide tailored sessions that are relevant and impactful. Whether it’s Abu’s coaching that helps clients overcome career roadblocks or Sofian’s workshops that inspire and empower attendees, both are praised for their sincere dedication to individual growth and effective communication. Participants express gratitude for the actionable insights gained from their sessions, underscoring the transformational experience they provide. Specific techniques and frameworks shared by Sofian, like the Buy-In™ method, are noted for enhancing skills in stakeholder engagement and confident communication. Overall, both Abu and Sofian are highly recommended as coaches and speakers who can unlock potential and drive personal and professional success.

Review highlights

Transformative coachingEngaging workshopsTailored insightsEffective communicationPractical frameworksEmpowering approachHighly recommendedApproachable leaders
MH
Muhammad Haziq
I learnt from him for a public speaking course and he was great. The frameworks that were introduced were beneficial. I personally have tried some and it worked just like how it was explained. Overall, very good mentor/coach if you want to enhance your communication and public speaking skills.
I learnt from him for a public speaking course and he was great. The frameworks that were introduced were beneficial. I personally have tried some and it worked just like how it was explained. Overall, very good mentor/coach if you want to enhance your communication and public speaking skills.

N
Norhana

Assistant Manager

Passionate and knowledgeable. He knows how to interact with students. A good and valuable lesson. Definitely will recommend him to others.
Passionate and knowledgeable. He knows how to interact with students. A good and valuable lesson. Definitely will recommend him to others.

AS
Ahmad Syarif

Head Dakwah, Ar-Raudhah Mosque

Alhamdulillah, it was a good session with Mr Sufyan. We learned and practiced frameworks regarding handling jemaah. We hope to try and practice what we have learned throughout in our respective mosques.
Alhamdulillah, it was a good session with Mr Sufyan. We learned and practiced frameworks regarding handling jemaah. We hope to try and practice what we have learned throughout in our respective mosques.

SS
Syukri Sani
Attending the course has opened my eyes to different perspectives of service and the importance of always reflecting on what matters most in different situations. Thank you for the opportunity and wonderful experience!
Attending the course has opened my eyes to different perspectives of service and the importance of always reflecting on what matters most in different situations. Thank you for the opportunity and wonderful experience!

NH
Nur Hidayah
He delivers the message well. Before the workshop, I thought that this would be a dry session, turn out that it is very knowledgable on service that could apply not only to our jemaah (outsider) but also to with our colleagues and home too.
He delivers the message well. Before the workshop, I thought that this would be a dry session, turn out that it is very knowledgable on service that could apply not only to our jemaah (outsider) but also to with our colleagues and home too.

MF
Mohamed Fahmi

Masjid Ar-Raudhah

Its extremely beneficial especially for people who still has no idea in the art of having conversations while also service and the best manner. 1- people buy into the perception before they buy into you 2- People buy into people whom the resonate with 3- People buy into people whom the find credible 4- people will buy into your conviction 5- people buy into what people say about you These are all good points that we may need to remember and hold on to it
Its extremely beneficial especially for people who still has no idea in the art of having conversations while also service and the best manner. 1- people buy into the perception before they buy into you 2- People buy into people whom the resonate with 3- People buy into people whom the find credible 4- people will buy into your conviction 5- people buy into what people say about you These are all good points that we may need to remember and hold on to it

MM
Muhammad Hamizan Bin Mansor

Maintenance Assistant Masjid Al-Iman

- A little bit clueless as i am new to my job - Solutions that can help me maneuver tense situations - With this i can have a better relationship not only with the regulars, but with my coworkers as well
- A little bit clueless as i am new to my job - Solutions that can help me maneuver tense situations - With this i can have a better relationship not only with the regulars, but with my coworkers as well

FM
Faridah Markalee

Corporate service

1. My take was 'It's just another service excellence Training' but I was wrong 2. It's very applicable to our daily practice as we always interact with jemaah. 3. With good sharing , I am ready to share with my colleagues.
1. My take was 'It's just another service excellence Training' but I was wrong 2. It's very applicable to our daily practice as we always interact with jemaah. 3. With good sharing , I am ready to share with my colleagues.

MB
MD Badrussalam
Perkongsian yang sangat baik, untuk memperbaiki khidmah kepada jamaah di masjid

HA
Hasby Ahmad

Family Development & Programme Officer

Before working with Sofian I had ideas but struggled to get people fully on board. Support was slow or unclear, which made execution difficult. But after applying Buy-in, I learned how to communicate my ideas better, build alignment early, and reduce resistance. As results, Faster decisions, stronger support, smoother execution, and greater confidence in leading conversations.
Before working with Sofian I had ideas but struggled to get people fully on board. Support was slow or unclear, which made execution difficult. But after applying Buy-in, I learned how to communicate my ideas better, build alignment early, and reduce resistance. As results, Faster decisions, stronger support, smoother execution, and greater confidence in leading conversations.

MH
Muhammad hadri bin hulaimi

MRO from masjid tentera di raja

Bismillah. Firstly, I would like to thank Brother Abu Sufyan for this wonderful and insightful workshop. As an ustaz, having a deep understanding of how to effectively engage with congregants is extremely important. Two key takeaways from the programme that I found especially beneficial were the Start–Stop–Continue framework and the W-E-L-C-O-M-E approach. These tools provided practical and meaningful guidance that I can immediately apply in my engagement and teaching.
Bismillah. Firstly, I would like to thank Brother Abu Sufyan for this wonderful and insightful workshop. As an ustaz, having a deep understanding of how to effectively engage with congregants is extremely important. Two key takeaways from the programme that I found especially beneficial were the Start–Stop–Continue framework and the W-E-L-C-O-M-E approach. These tools provided practical and meaningful guidance that I can immediately apply in my engagement and teaching.

A
Afeef

NUS Malay Language Society

Presenter was super engaging, and he actively used his own speech persuasion techniques in the workshop which further reinforces his points!
Presenter was super engaging, and he actively used his own speech persuasion techniques in the workshop which further reinforces his points!

RS
Reyna Binte Sofyan

President, PBMUKS

Before working with Abu Sofian I was a speaker who struggled with talking too much. When learning the frameworks, it gave me tangible ways to be more mindful about what I say to a group of people. From there, I hope that my fellow executive committee can apply these skills in our events and in even theur school presentations!
Before working with Abu Sofian I was a speaker who struggled with talking too much. When learning the frameworks, it gave me tangible ways to be more mindful about what I say to a group of people. From there, I hope that my fellow executive committee can apply these skills in our events and in even theur school presentations!

S
Sheikh

NUS PBMUKS

Learnt a lot of new applicable skills to become a better and more confident speaker. With a framework I can now go into hosting and mediating scenarios with more confidence due to a deeper understanding of the mechanisms of interaction with an audience
Learnt a lot of new applicable skills to become a better and more confident speaker. With a framework I can now go into hosting and mediating scenarios with more confidence due to a deeper understanding of the mechanisms of interaction with an audience

Q
Qistina
Attending this workshop was incredibly beneficial! It equip me with practical skills and frameworks that I can use for future events. It was engaging and great space to learn in.
Attending this workshop was incredibly beneficial! It equip me with practical skills and frameworks that I can use for future events. It was engaging and great space to learn in.

N
Nur
Attending the session has equipped me with more knowledge and skills on how to better prepare myself as a host/emcee/ moderator for an event. With these techniques, I am able to avoid simply succumbing to my nervousness especially when speaking in front of a crowd.
Attending the session has equipped me with more knowledge and skills on how to better prepare myself as a host/emcee/ moderator for an event. With these techniques, I am able to avoid simply succumbing to my nervousness especially when speaking in front of a crowd.

AH
Aida Cempaka Hanif

Head Treasurer, NUS PBMUKS

Ive read alot of relationship building and communication books but at times felt confused on what to apply. I feel with the personalised coaching, my blindspots were effectively addressed! I feelore confident and true to myself when I speak
Ive read alot of relationship building and communication books but at times felt confused on what to apply. I feel with the personalised coaching, my blindspots were effectively addressed! I feelore confident and true to myself when I speak

M
Masrithah

CSO

Walk-in with little to no confidence engaging difficult people in certain situations in person: but we ran through a simple exercise that could hopefully change the outcome and my perspective of handling difficult situation in the place I'm working in. Simple things such as limiting gestures, being grounded, setting the right tone makes a huge difference!
Walk-in with little to no confidence engaging difficult people in certain situations in person: but we ran through a simple exercise that could hopefully change the outcome and my perspective of handling difficult situation in the place I'm working in. Simple things such as limiting gestures, being grounded, setting the right tone makes a huge difference!

AR
Ayman Roslee

Mosque Religious Officer, Masjid Jamiyah Ar-Rabitah

- Before this, as someone who is still fresh and new in the working field, I was unsure and anxious about what to expect for the time to come; especially in my communication skills, especially in this line of work that involves lots of community engagement - I feel more confident in myself and equipped with the skills i need to overcome the challenges that I might face - More confidence in facing real-life situations as shown throughout the workshop
- Before this, as someone who is still fresh and new in the working field, I was unsure and anxious about what to expect for the time to come; especially in my communication skills, especially in this line of work that involves lots of community engagement - I feel more confident in myself and equipped with the skills i need to overcome the challenges that I might face - More confidence in facing real-life situations as shown throughout the workshop

MA
Muhammad Hilmi Bin Abdul Aziz

Building and facilities officer

Initially unsure of how to deal with difficult jemaah due to fear of backlash. But after the course i realise that backlash is inevitable in our line of work, and what matters more is how we deal with it - graciously and responsibly
Initially unsure of how to deal with difficult jemaah due to fear of backlash. But after the course i realise that backlash is inevitable in our line of work, and what matters more is how we deal with it - graciously and responsibly

H
Hairi

Asst Head Facilities & Outreach

I have a solid foundation on how to handle people from my experiences in cust svc -more confidance Good tips on how to handle jemaah on porridge distribution
I have a solid foundation on how to handle people from my experiences in cust svc -more confidance Good tips on how to handle jemaah on porridge distribution

M
Mohamed
Speaker are effective and are able to relate to the audiences and using practical examples in the delivery and case studies. It will benefits the others who are not coming as well, insya Allah. Thank you.
Speaker are effective and are able to relate to the audiences and using practical examples in the delivery and case studies. It will benefits the others who are not coming as well, insya Allah. Thank you.

SS
Sufi Salim

Head of Madrasah, Abdul Gafoor Mosque

Before: Before the training, our service was mostly based on good intentions, but we lacked structure, consistency, and confidence, especially during the busy Ramadhan period. After: After applying the Buy-In™ framework, we hope to become more aligned, intentional, and confident in how we serve, communicate, and handle challenges. Results: We hope for a better teamwork, improved service quality, positive feedback, and a stronger sense of purpose and confidence in delivering excellent service during Ramadhan.
Before: Before the training, our service was mostly based on good intentions, but we lacked structure, consistency, and confidence, especially during the busy Ramadhan period. After: After applying the Buy-In™ framework, we hope to become more aligned, intentional, and confident in how we serve, communicate, and handle challenges. Results: We hope for a better teamwork, improved service quality, positive feedback, and a stronger sense of purpose and confidence in delivering excellent service during Ramadhan.

N
Nurlin

Assistant Executive and Masjid Al Falah

Alhamdulillah, I have learnt various ways to better interact with people. Mr Abu Sofyan provides a very meaningful approach in his services skills. Its highly recomendable to learn from his approach.
Alhamdulillah, I have learnt various ways to better interact with people. Mr Abu Sofyan provides a very meaningful approach in his services skills. Its highly recomendable to learn from his approach.

Mohammed Ismail Bin Bava Kunju Moideen

Operations Executive Masjid Moulana Mohamed Ali

Before this i had to learn from trial and error Now I learned the correct way to deal with all the situation that I faced especially during Ramadhan Coming Ramadhan inshaAllah I will have more confident to deal with tough situation We also should try to educate our jemaah/public on good behaviour in our Masjid . I think we should focus on this as well
Before this i had to learn from trial and error Now I learned the correct way to deal with all the situation that I faced especially during Ramadhan Coming Ramadhan inshaAllah I will have more confident to deal with tough situation We also should try to educate our jemaah/public on good behaviour in our Masjid . I think we should focus on this as well

S
syakir
masyaAllah really impressed with how abu sofian conducts the workshop, full of engagement, storytelling and humor. Very comprehensive in his delivery, really target all areas of attracting the audience. Really benefitted from it, 100% recommended, kudos to abu sofian for the impactful delivery and presentation,Marha marha!
masyaAllah really impressed with how abu sofian conducts the workshop, full of engagement, storytelling and humor. Very comprehensive in his delivery, really target all areas of attracting the audience. Really benefitted from it, 100% recommended, kudos to abu sofian for the impactful delivery and presentation,Marha marha!

AY
Aisha Yusof

Admin Executive

I am more confident and am prepared to share this sessions with my board members and volunteer groups so that we can work as one to benefit the society. It sure enlighten me 😇
I am more confident and am prepared to share this sessions with my board members and volunteer groups so that we can work as one to benefit the society. It sure enlighten me 😇

ML
Muhammad Syahid Bin Abdul Latif

Masjid Sultan

The frameworks provided a clear structure for listening first, calming situations, and communicating more intentionally before moving into explanations. It helped me be more aware of my tone, pacing, and approach during challenging conversations. I experienced smoother interactions, increased confidence in handling difficult conversations, and greater clarity in guiding my team during high-pressure situations. Overall, it strengthened my ability to deliver consistent service excellence during busy periods.
The frameworks provided a clear structure for listening first, calming situations, and communicating more intentionally before moving into explanations. It helped me be more aware of my tone, pacing, and approach during challenging conversations. I experienced smoother interactions, increased confidence in handling difficult conversations, and greater clarity in guiding my team during high-pressure situations. Overall, it strengthened my ability to deliver consistent service excellence during busy periods.

NN
Nadia Alisya Norzuhdy

Head of Marketing

I thoroughly enjoyed your session, and the frameworks given were very easy to follow and practice in real life. I have a guideline and ideas on how I want to better my communication with my team back at the office.
I thoroughly enjoyed your session, and the frameworks given were very easy to follow and practice in real life. I have a guideline and ideas on how I want to better my communication with my team back at the office.

SI
Siti A’isyah

NH Prima International Sdn Bhd

Before I attend the situation I was unsure on how to react when being spotted on. With all the frameworks that you shared, I can have a more structured way to present and express my idea or to react when being asked.
Before I attend the situation I was unsure on how to react when being spotted on. With all the frameworks that you shared, I can have a more structured way to present and express my idea or to react when being asked.

NA
Noor akidah

Senior designer /Naelofar

Its a fun session,so many easy shortform techinque easy to remember and to apply for a better communication and presetation skill.
Its a fun session,so many easy shortform techinque easy to remember and to apply for a better communication and presetation skill.

N
Nurul
What changed after is how I can apply modules provided for my work & personal life after this. Good & very beneficial session.
What changed after is how I can apply modules provided for my work & personal life after this. Good & very beneficial session.

S
Syimir

E-Commerce Manager - Naelofar

Before the communication training, I often struggled to present my ideas clearly and confidently. After applying the Buy-In frameworks, I became more structured, persuasive, and effective in leading discussions and I feel much more confident overall. This training made a real difference in my day-to-day work.
Before the communication training, I often struggled to present my ideas clearly and confidently. After applying the Buy-In frameworks, I became more structured, persuasive, and effective in leading discussions and I feel much more confident overall. This training made a real difference in my day-to-day work.

H
Hanna

Assistant Marketing Manager

This session was incredibly valuable and genuinely helpful. It opened my eyes to new strategies I can use when communicating with my team and making pitches to my superiors. I believe the frameworks introduced will enhance our internal alignment and improve collaboration between departments.
This session was incredibly valuable and genuinely helpful. It opened my eyes to new strategies I can use when communicating with my team and making pitches to my superiors. I believe the frameworks introduced will enhance our internal alignment and improve collaboration between departments.

LT
lim sin tee

Nh Prima

I gained a deeper understanding from the session, and I realized that sometimes theories really need role-play to make them clearer and help us learn how to apply them..
I gained a deeper understanding from the session, and I realized that sometimes theories really need role-play to make them clearer and help us learn how to apply them..

AA
Alia Aziz
Great trainer. He speak at level easy to understand and try to understand the context of our challenges. Relatable activities during the class
Great trainer. He speak at level easy to understand and try to understand the context of our challenges. Relatable activities during the class

S
Salamah
The communication workshop provided by Mr. Sufian had actionable techniques that significantly improved the clarity and impact of my professional interactions. He created a supportive environment and offered concrete strategies that is easy to remember and that I could apply immediately. 👍🏻☺️
The communication workshop provided by Mr. Sufian had actionable techniques that significantly improved the clarity and impact of my professional interactions. He created a supportive environment and offered concrete strategies that is easy to remember and that I could apply immediately. 👍🏻☺️

CC
Chase Chong

HOD at Naelofar

Such a good and knowledgeable section about communication.. Understanding and learning about the skills of presentation and speaking
Such a good and knowledgeable section about communication.. Understanding and learning about the skills of presentation and speaking

JJ
JASMI BIN JALIDIN
An excellent speaker and presenter!! Very beneficial sharings and able to connect to his audience successfully. Bravo !!
An excellent speaker and presenter!! Very beneficial sharings and able to connect to his audience successfully. Bravo !!

N
Nisha

[email protected]

Todays session was good and wellnorganised. Trainer was engaing and had a fruitful lesson today

S
sodiumz

Nil

Trainer has managed to engage us as audience from beginning to end of the session. Would rate the knowledge imparted a solid 9 rather than a 6-7!
Trainer has managed to engage us as audience from beginning to end of the session. Would rate the knowledge imparted a solid 9 rather than a 6-7!

MN
Marliyana Binte Mohamad Noor
Abu Sofian shared many useful tools and tips, and the questions he asked during the module truly helped me to rediscover my personal identity and find my value proposition that can hopefully can bring benefit to the community.
Abu Sofian shared many useful tools and tips, and the questions he asked during the module truly helped me to rediscover my personal identity and find my value proposition that can hopefully can bring benefit to the community.

FM
Fazidah Manap

Fazidah Manap

Unsure of my self identity as asatizah because I haven't been teaching rwleligious studies for a few years. Many self-assesing tools i can use to assess myself personally and professionally.
Unsure of my self identity as asatizah because I haven't been teaching rwleligious studies for a few years. Many self-assesing tools i can use to assess myself personally and professionally.

A
Aeash
Good speaker. Able to answer all questions. Very beneficial sharing. The slides are good, easy to understand very beneficial.
Good speaker. Able to answer all questions. Very beneficial sharing. The slides are good, easy to understand very beneficial.

ZW
Zuhairi Wardi
This is my 2nd workshop that I attended by Abu Sofian and I feel there's always something new to learn from his sessions on how I can grow as a person
This is my 2nd workshop that I attended by Abu Sofian and I feel there's always something new to learn from his sessions on how I can grow as a person

SN
Siti Nurhanani

Principal of Masjid Abdul Aleem Siddique

Before joining the program, I had uncertainties about the way I led my team. Now, I’ve realized that the journey of leadership begins with myself — understanding who I am and how I can guide my team to see things from my perspective. There’s still a lot to learn and work on, but I’m grateful for the clarity and direction this program has given me.
Before joining the program, I had uncertainties about the way I led my team. Now, I’ve realized that the journey of leadership begins with myself — understanding who I am and how I can guide my team to see things from my perspective. There’s still a lot to learn and work on, but I’m grateful for the clarity and direction this program has given me.

NS
NUR ZAITAH BINTE SANUSI
Alhamdulillah! I have gained the inspirations and insights on how to have a growth mindset and to upskill my journey in this Da'wah, syukran jaziilan
Alhamdulillah! I have gained the inspirations and insights on how to have a growth mindset and to upskill my journey in this Da'wah, syukran jaziilan

S
Sulizah

Nadifurqan Services

This is an amazing sharing from our speaker. He has delivered clearly and sharing interesting topics that are beneficial throughout this session.
This is an amazing sharing from our speaker. He has delivered clearly and sharing interesting topics that are beneficial throughout this session.

MS
Mumtaj Mohamed sultan
I want to help mothers to learn deen , by seeing how they transformed children will be motivated

RI
Rohana Binte Ithnin

Individual

Alhamdulillah very beneficial and transformational. Inspiring.

RJ
Rohaizah Binte Jamil
Trainer Abu Sofian delivered the session really well. He's very knowledgeable and able to keep us engaged and interested throughout.
Trainer Abu Sofian delivered the session really well. He's very knowledgeable and able to keep us engaged and interested throughout.

SZ
SITI ZAHIAH BINTE ZAKARIA
1stly Alhamdulillah Thumma Alhamdulillah and Allahumma Baarek for the MaasyaAllah sharing that really inspired me. Really alot of things i learned and i can apply it in my life journey to be better towrds myslef and the community insyaAllah. I really enjoy this course and it is an eye opener to keep on learning.
1stly Alhamdulillah Thumma Alhamdulillah and Allahumma Baarek for the MaasyaAllah sharing that really inspired me. Really alot of things i learned and i can apply it in my life journey to be better towrds myslef and the community insyaAllah. I really enjoy this course and it is an eye opener to keep on learning.

IJ
Iffah Diyanah Jamil
Attended a super beneficial sharing session with brother Abu Sofian today under APVN's Future Ready Leadership and Professional Growth programme. The session left me with a lot of self-reflection and a start to step out of my comfort zone.
Attended a super beneficial sharing session with brother Abu Sofian today under APVN's Future Ready Leadership and Professional Growth programme. The session left me with a lot of self-reflection and a start to step out of my comfort zone.

HZ
Hajjah Rashida Bte Mohd Zain

Singapore

For me the topic on Staying relevance is important. We need to upskill. Shukran.

SS
Salmiah Bte Haji Sayadi

Azatizah from Darul Arqam

Alhamdulillah3x, I feel blessed to attend this course and I have learnt so much more and looking forward to his talk or course in the near future. In Shaa Allah.
Alhamdulillah3x, I feel blessed to attend this course and I have learnt so much more and looking forward to his talk or course in the near future. In Shaa Allah.

RB
Rizwan Ayesha Begum
I built confidence in myself and I will try to learn new skills I will try to learn the way to approach youths in their way
I built confidence in myself and I will try to learn new skills I will try to learn the way to approach youths in their way

S
Sabirah

Senior Lecturer, Andalus Corp

Alhamdulillah, it was a truly remarkable program. Mr. Sofian successfully captured our attention and delivered the content with strong contextual relevance and extensive citations. Most importantly, he provided excellent guidance that continued to resonate with me even after the session had ended. An exemplary presenter, insightful knowledge shared, and a conducive learning environment. Wonderful. Alhamdulilah 🤲🏼
Alhamdulillah, it was a truly remarkable program. Mr. Sofian successfully captured our attention and delivered the content with strong contextual relevance and extensive citations. Most importantly, he provided excellent guidance that continued to resonate with me even after the session had ended. An exemplary presenter, insightful knowledge shared, and a conducive learning environment. Wonderful. Alhamdulilah 🤲🏼

M
Mustafiyah
Attending Abu Sofian’s session last Saturday was truly eye-opening. It reminded me that influence and impact begin with sincerity and connection, not just authority or position. He presented ideas with clarity, sincerity and purpose. Alhamdulillah, I left the session feeling more confident, inspired, and grounded in how I can contribute meaningfully within my role as an asatizah.
Attending Abu Sofian’s session last Saturday was truly eye-opening. It reminded me that influence and impact begin with sincerity and connection, not just authority or position. He presented ideas with clarity, sincerity and purpose. Alhamdulillah, I left the session feeling more confident, inspired, and grounded in how I can contribute meaningfully within my role as an asatizah.

D
daniel
Very useful and helpful in improving my soft skills especially for future applications

T
Tipan
Very interactive workshop that was deeply impactful

JN
Jake Ngeow
Mr Sofian is a very passionate and talented speaker. From the start of the day until the end he engaged us, shared from his own rich experience which I grew highly from. Thank you Mr Sofian!!!!
Mr Sofian is a very passionate and talented speaker. From the start of the day until the end he engaged us, shared from his own rich experience which I grew highly from. Thank you Mr Sofian!!!!

LY
Lam Jun Yang
I was a student who applied for his session on public speaking and customer service skills. I felt more confident in my public speaking skills. I am now more capable and comfortable with public speaking.
I was a student who applied for his session on public speaking and customer service skills. I felt more confident in my public speaking skills. I am now more capable and comfortable with public speaking.

T
Triston
Before this workshop, I barely had good audience engagement skills and I was often very shy. During the workshop, I was taught how to apply certain skills and knowledge I had better to engage customers. Generally, I learnt so much and I would attend again 🫶🫶
Before this workshop, I barely had good audience engagement skills and I was often very shy. During the workshop, I was taught how to apply certain skills and knowledge I had better to engage customers. Generally, I learnt so much and I would attend again 🫶🫶

Y
yongzhe

ngee ann poly

5stars very good and informative. Taught us alot about communication and empathy. wld recommend to everyone else🫰🫰🫰

N
Naomi
I am attending a workshop which allowed me to gain more confidence and insights in things I usually am quite set on. For example, how to communicate and seeing how there's so many different factors to it. It was very eye-opening as well as entertaining.
I am attending a workshop which allowed me to gain more confidence and insights in things I usually am quite set on. For example, how to communicate and seeing how there's so many different factors to it. It was very eye-opening as well as entertaining.

J
Jonathan

Student

He was engaging and I learnt more about communication and how to be an effective communicator.

MD
Mark David

N.A

I learnt a lot about being an effective communicator, he provided a lot of examples to help us understand more clearly about the points he was trying to convey and made sure to keep us engaged by making us do interesting activities. I also learnt about how to empathise with people and how to ‘follow the script’.
I learnt a lot about being an effective communicator, he provided a lot of examples to help us understand more clearly about the points he was trying to convey and made sure to keep us engaged by making us do interesting activities. I also learnt about how to empathise with people and how to ‘follow the script’.

S
sudha

year1 student ngee ann poly

i had a lot of self doubt before the session, but I've learnt to not be so self-absorbed, and to be more observant of my audience so that I can engage them and cater to their needs/interests better. thank you so much for the engaging session!
i had a lot of self doubt before the session, but I've learnt to not be so self-absorbed, and to be more observant of my audience so that I can engage them and cater to their needs/interests better. thank you so much for the engaging session!

RI
Rafli Nur Iman
- Felt very introverted - Learnt what to do when asked a tough question - Body language, tone, and proper pauses
- Felt very introverted - Learnt what to do when asked a tough question - Body language, tone, and proper pauses

S
T.Suvathi

ngee ann poly

Before this I didn't really understand how body language plays a huge role in communicating with others, after the talk I have learnt key points that would help me improve my speaking and make me look more confident when I am communicating.
Before this I didn't really understand how body language plays a huge role in communicating with others, after the talk I have learnt key points that would help me improve my speaking and make me look more confident when I am communicating.

M
maya
Was very clear with what he was going through and helped us to understand concepts he shared more in depth

Z
Zafreen
Mr Sofian was really down to earth and was very patient with us when teaching us on different communication tips. Moreover, the way he spoke and explained was very easy to understand and apply in real life. I have attended multiple communication workshops but this one has really taught me very valuable lessons. Very deep and detailed sharing! Really recommend to those who want to improve on their communication and speech game! Thank you Mr Sofian!!
Mr Sofian was really down to earth and was very patient with us when teaching us on different communication tips. Moreover, the way he spoke and explained was very easy to understand and apply in real life. I have attended multiple communication workshops but this one has really taught me very valuable lessons. Very deep and detailed sharing! Really recommend to those who want to improve on their communication and speech game! Thank you Mr Sofian!!

S
Season
Before attending this workshop, I was shocked to find out my effective communication skills were only above average by a little. But after this, I have found out many ways to practice these skills and apply them in real life situations.
Before attending this workshop, I was shocked to find out my effective communication skills were only above average by a little. But after this, I have found out many ways to practice these skills and apply them in real life situations.

H
Hannah

Ngee Ann Polytechnic

My situation before was that i wasnt as confident. After the framework and tools i realized that i use some of them in my daily life to communicate with friends and people. I also learned more tools like having a script in hand to help me with situations. I guess his enthusiasm and passion in helping us.
My situation before was that i wasnt as confident. After the framework and tools i realized that i use some of them in my daily life to communicate with friends and people. I also learned more tools like having a script in hand to help me with situations. I guess his enthusiasm and passion in helping us.

E
Evan
Mr. Sofian is incredibly passionate about teaching us how to speak. In the past, I often felt uncomfortable when speaking, but his helpful tips have boosted my confidence significantly. He has a way of making the class enjoyable and engaging, which makes the learning experience much better.
Mr. Sofian is incredibly passionate about teaching us how to speak. In the past, I often felt uncomfortable when speaking, but his helpful tips have boosted my confidence significantly. He has a way of making the class enjoyable and engaging, which makes the learning experience much better.

FL
Felicia Low

Ngee Ann Polytechnic, LSCT Operatives

Mr Sofian was an extremely engaging and knowledgeable speaker. He brought up many techniques and points that I know I will continue to use in my day-to-day life, not just as a student leader in school events but also in the future as a working adult. His ability to break the ice as well as emphasise his points through humour and interactive discussions made the communication workshop much more meaningful.
Mr Sofian was an extremely engaging and knowledgeable speaker. He brought up many techniques and points that I know I will continue to use in my day-to-day life, not just as a student leader in school events but also in the future as a working adult. His ability to break the ice as well as emphasise his points through humour and interactive discussions made the communication workshop much more meaningful.

CH
Chan Kar Huen
Before the session, I wasn’t sure on what to say if I’m stuck in a situation or how to effectively communicate with other people. After the session, Sofian has helped created a framework on what to say in a sticky situation, also giving me a new perspective on empathy for others, and how we could treat them with care and respect.
Before the session, I wasn’t sure on what to say if I’m stuck in a situation or how to effectively communicate with other people. After the session, Sofian has helped created a framework on what to say in a sticky situation, also giving me a new perspective on empathy for others, and how we could treat them with care and respect.

MZ
Mohamad Zaidi

Co-Founder of Washcar Professionals Pte Ltd

I was in a bit of crux in moving my business forward. I chanced upon Abu Sofian's social media and got interested with what he was sharing and felt that it could benefit me and my business in the long run. Being in the session literally blew my mind away. I was open to possibilities, opportunities, pathways and system in just 1 session. I was truly satisfied and got me feeling excited with what was being taught. Also, it shatters the initial believes that I had for myself and create pathways for me to ultimately grow personally. Thank you Abu Sofian for the session!
I was in a bit of crux in moving my business forward. I chanced upon Abu Sofian's social media and got interested with what he was sharing and felt that it could benefit me and my business in the long run. Being in the session literally blew my mind away. I was open to possibilities, opportunities, pathways and system in just 1 session. I was truly satisfied and got me feeling excited with what was being taught. Also, it shatters the initial believes that I had for myself and create pathways for me to ultimately grow personally. Thank you Abu Sofian for the session!

SM
Syahmi Farhan Mohamed
Techniques to change from current state to ideal (goal) state very valuable

M
MQS

Engineer

Everything was good. The trainer give us good tips and advice. Really help in our communication skills.

SH
Sofea halim

Ms, RTSO

There are lots of new things that I’ve learn today that could help improve my communication skills. I really appreciate this session. Thank you so much
There are lots of new things that I’ve learn today that could help improve my communication skills. I really appreciate this session. Thank you so much

B
Binbin
Had a wonderful time and learnt communication techniques during our team building today. Appreciated the time.

F
Fauzi
Powerful skill and techniques shared throughout the session which can be applied in the workplace and in life.

MZ
Mohamad Zulfiqri
Very thankful for Sofian’s sharing in my team’s 2025 Team Building. He delivered an inspiring speech on the concept 3C to encourage myself to develop more further. Thanks Sofian for taking the time and effort to share with us.
Very thankful for Sofian’s sharing in my team’s 2025 Team Building. He delivered an inspiring speech on the concept 3C to encourage myself to develop more further. Thanks Sofian for taking the time and effort to share with us.

MI
Muhaiza Ibrahim

Head of Corporate Communications

Your session albeit compact was impactful to me as a newest team member in the company. Made me realise although people can be intimidating, we are all humans and face the same challenges.
Your session albeit compact was impactful to me as a newest team member in the company. Made me realise although people can be intimidating, we are all humans and face the same challenges.

A
Aiman
I never know the nicest way to have good conversation with people. How to get the attention and be good listener. It is known there is a lot of tools to make people ease with us. I can ensure the skill provided will be good advantage especially for the project. A good things of creating or boost morale and confidence to speak more with people
I never know the nicest way to have good conversation with people. How to get the attention and be good listener. It is known there is a lot of tools to make people ease with us. I can ensure the skill provided will be good advantage especially for the project. A good things of creating or boost morale and confidence to speak more with people

ZG
Zahrin Abdul Gani

RTSO and Strides International

Great sharing by Sofian as RTSO gears up for the next phase of our project. Effective Team communication remains a core theme throughout his delivery. Only regret is the session could have been longer.
Great sharing by Sofian as RTSO gears up for the next phase of our project. Effective Team communication remains a core theme throughout his delivery. Only regret is the session could have been longer.

AY
Ammar Yusoff

Head, Commercial

All in all a great session, wish it was longer, as i felt that it should be developed into something deeper

FA
Firdaus Azman
1. I dont know well in terms of understanding colleagues and subordinates 2. I got to know the techniques in approaching people and understand them 3. In my team, we can speak to each other openly without fear of being judged
1. I dont know well in terms of understanding colleagues and subordinates 2. I got to know the techniques in approaching people and understand them 3. In my team, we can speak to each other openly without fear of being judged

M
Mulyadi

RTSO Dy Head Engineering

The workshop was both insightful and engaging. Sofian’s delivery, complemented by realistic, true-to-life scenarios, provided participants with valuable perspectives and actionable learning points that can be applied in their professional settings
The workshop was both insightful and engaging. Sofian’s delivery, complemented by realistic, true-to-life scenarios, provided participants with valuable perspectives and actionable learning points that can be applied in their professional settings

Z
Zam
My confident level increased after this event

IH
Izzat Hanafi

I learnt new communication techniques that can be applied to earn my colleague’s and superior’s trust and I also learnt to be a good listener.

I learnt new communication techniques that can be applied to earn my colleague’s and superior’s trust and I also learnt to be a good listener.

O
Osman

RTSO

The best because he talk from experience it is very valuable

NN
Norfarahin Mohd Nor

Exec Sec in RTSO

He’s a good guy, has good experience and approachable. Definitely knows how to coach people and interact with an audience from different generations. Good job, sir!

He’s a good guy, has good experience and approachable. Definitely knows how to coach people and interact with an audience from different generations. Good job, sir!

M
Mirzan

AE

Strugling with miscommunication between team member. I got the new methods to listen and to have better communication with team members.
Strugling with miscommunication between team member. I got the new methods to listen and to have better communication with team members.

AS
Arif Solihin

Engineer

I am able to learn from Sofian on how improve on how i "pitch" our company services which involves alot of empathy and understanding the potential client view.
I am able to learn from Sofian on how improve on how i "pitch" our company services which involves alot of empathy and understanding the potential client view.

MR
Mohammed Razli Abdul Rahman

Senior Operations Executive.

It's a very good session & very engaging. Can relate a lot of scenarios & role plays. sharing a lot of information to boost the companies reach out to other companies. Able to understand in giving different services from other will boost the sales.
It's a very good session & very engaging. Can relate a lot of scenarios & role plays. sharing a lot of information to boost the companies reach out to other companies. Able to understand in giving different services from other will boost the sales.

GE
Ghazali Bin Embi

Director, Emaan Inspection Pte Ltd

Sofian came in at a time when Emaan Inspection is looking at growth in new business, new clients and expanding our suite of services to existing clients. He shared some new tools to equip us in this growth journey and to instil in us with the skills to scale up.

Sofian came in at a time when Emaan Inspection is looking at growth in new business, new clients and expanding our suite of services to existing clients. He shared some new tools to equip us in this growth journey and to instil in us with the skills to scale up.

MI
Mohamad Ikhsan

Lift and Escalator Inspector

I’m fortunate to be in one of his class. Able to get new strategy and insights to pitching sales. Very valuable technique and study shared by him, definitely worth every minute listening to him!
I’m fortunate to be in one of his class. Able to get new strategy and insights to pitching sales. Very valuable technique and study shared by him, definitely worth every minute listening to him!

Al Juffri Mahmod

Emaan Inspection, engineer

From Zero to Hero! I had zero knowledge on sales prior to attending Coach Sophian’s sales mastery workshop. But, after listening to him during my 1-day workshop, I have learnt so much on sales strategies, frameworks and especially on his Buy-In™ framework on Belief Transfer! Through all the role-plays and hands-on activities, I learnt how to apply the skills to have more meaningful conversations with others! Thank you Coach Sofian!

From Zero to Hero! I had zero knowledge on sales prior to attending Coach Sophian’s sales mastery workshop. But, after listening to him during my 1-day workshop, I have learnt so much on sales strategies, frameworks and especially on his Buy-In™ framework on Belief Transfer! Through all the role-plays and hands-on activities, I learnt how to apply the skills to have more meaningful conversations with others! Thank you Coach Sofian!