Wall of love for Brainlabs Digital
Sarah Graham
Social & Content Lead at Jack Nimble
Just found out that we're a finalist for the Best Large Influencer Agency at the AiMCO – Australian Influencer Marketing Council Awards!! So proud of my team who work on a huge range of projects and are BRILLIANT at it. Here are two of my fav projects from the last month:
Our latest episode in our LinkedIn role-playing series with Kim Elizabeth James (s/o to Vinessa Sestoso and Maddie Bulgin). bit.ly/3UPoXR1
Our work with Froomes, Lana and Lynn to spread the news that Spotify put your playlist dedications on a real billboard! (s/o Rachel N.)
bit.ly/4eqORla
bit.ly/4fmNmpr
bit.ly/3YMOUBT
Just found out that we're a finalist for the Best Large Influencer Agency at the AiMCO – Australian Influencer Marketing Council Awards!! So proud of my team who work on a huge range of projects and are BRILLIANT at it. Here are two of my fav projects from the last month:
Our latest episode in our LinkedIn role-playing series with Kim Elizabeth James (s/o to Vinessa Sestoso and Maddie Bulgin). bit.ly/3UPoXR1
Our work with Froomes, Lana and Lynn to spread the news that Spotify put your playlist dedications on a real billboard! (s/o Rachel N.)
bit.ly/4eqORla
bit.ly/4fmNmpr
bit.ly/3YMOUBT
Sarah Graham
Social & Content Lead at Jack Nimble
3 months ago I was promoted to Social and Content Lead at Jack Nimble. I feel incredibly lucky to work with phenomenal people every day to create some pretty epic content. s/o to my incredible team who make my job easy Vinessa Sestoso Harry Timms Maddison Langshaw Maddie Bulgin Rachel N. Caitlin West I can't wait to keep kicking goals and taking names.
Also, peep the new headshot. It pays to know the photographer.
3 months ago I was promoted to Social and Content Lead at Jack Nimble. I feel incredibly lucky to work with phenomenal people every day to create some pretty epic content. s/o to my incredible team who make my job easy Vinessa Sestoso Harry Timms Maddison Langshaw Maddie Bulgin Rachel N. Caitlin West I can't wait to keep kicking goals and taking names.
Also, peep the new headshot. It pays to know the photographer.
James McInnes
Managing Partner at Jack Nimble
lots of new roles open at Jack Nimble including a secondment with our buds at Spotify
social marketing coordinator - ummmm work at spotify! if you love music and know creative and production for social then hey this might just be you.
senior creator & influencer manager - obviously great for anyone that's worked in the space and wanting to level up. if you've also been working in music/film/tv or talent management and looking to change things up this is the perfect gig for you.
social media manager - you know what this is. working with some rad brands in finance, liquor and marketplaces.
if you know anyone give them an @ or a little forward
lots of new roles open at Jack Nimble including a secondment with our buds at Spotify
social marketing coordinator - ummmm work at spotify! if you love music and know creative and production for social then hey this might just be you.
senior creator & influencer manager - obviously great for anyone that's worked in the space and wanting to level up. if you've also been working in music/film/tv or talent management and looking to change things up this is the perfect gig for you.
social media manager - you know what this is. working with some rad brands in finance, liquor and marketplaces.
if you know anyone give them an @ or a little forward
James McInnes
Managing Partner at Jack Nimble
Some big news today. I’m happy to share that I’ll be Managing Partner at Jack Nimble!
James McInnes
Managing Partner at Jack Nimble
argh just another creator agency?
nooooo waaaaaay dude!
we've poured Jack Nimble's social-first creative and production secret sauce all over nimble creators and made a way more fun, collaborative and engaging creator and influencer experience for brands
we've been doing this with brands such as Spotify, Domino’s, American Express, LinkedIn, Netflix, eBay and SBS on more than 100 creator partnerships big and small over the last 12 months and just gettin started...
argh just another creator agency?
nooooo waaaaaay dude!
we've poured Jack Nimble's social-first creative and production secret sauce all over nimble creators and made a way more fun, collaborative and engaging creator and influencer experience for brands
we've been doing this with brands such as Spotify, Domino’s, American Express, LinkedIn, Netflix, eBay and SBS on more than 100 creator partnerships big and small over the last 12 months and just gettin started...
Ben Vincent
Global Chief Technology Officer
We hosted a hackathon in collaboration with Google Cloud.
The event surpassed all my expectations and I was blown away by the calibre of what was produced over the 2 days.
A big shout out to my amazing engineering team and a special thank you to Sophia Lee, Jonny O'Connell, Yen Chau + Deb Lee.
We hosted a hackathon in collaboration with Google Cloud.
The event surpassed all my expectations and I was blown away by the calibre of what was produced over the 2 days.
A big shout out to my amazing engineering team and a special thank you to Sophia Lee, Jonny O'Connell, Yen Chau + Deb Lee.
Ben Vincent
Global Chief Technology Officer
Extremely productive week at Brainlabs India. Great to catch up with the team in Bangalore and experience Onam Sadhya. Thank you for your hospitality.
#Brainlabsindia
#Brainlabs
Extremely productive week at Brainlabs India. Great to catch up with the team in Bangalore and experience Onam Sadhya. Thank you for your hospitality.
#Brainlabsindia
#Brainlabs
Ben Vincent
Global Chief Technology Officer
The Dilemma of Measuring Developer Productivity
#brainlabs
Ben Vincent
Global Chief Technology Officer
I’m delighted to share my promotion to Global CTO at Brainlabs.
After almost nine years of building and scaling our unique technology offering, I’m honoured to take on this new challenge.
I’m incredibly proud of what we’ve accomplished together. We’ve built a world-class engineering team and developed innovative solutions that have driven significant growth and success.
I’m looking forward to leading our global engineering team to new heights. We’ll continue to push the boundaries of digital marketing technology and deliver exceptional results for our clients at Brainlabs, the High-Performance agency.
#brainlabs
#cto
#techleadership
#digitalmarketing
#innovation
I’m delighted to share my promotion to Global CTO at Brainlabs.
After almost nine years of building and scaling our unique technology offering, I’m honoured to take on this new challenge.
I’m incredibly proud of what we’ve accomplished together. We’ve built a world-class engineering team and developed innovative solutions that have driven significant growth and success.
I’m looking forward to leading our global engineering team to new heights. We’ll continue to push the boundaries of digital marketing technology and deliver exceptional results for our clients at Brainlabs, the High-Performance agency.
#brainlabs
#cto
#techleadership
#digitalmarketing
#innovation
Ben Vincent
Global Chief Technology Officer
Great initiative by Brainlabs India - well done to all!
Ben Vincent
Global Chief Technology Officer
An article I wrote comparing laying a wooden floor to software development 🤔
Ben Vincent
Global Chief Technology Officer
From Coder to Coach: My Transition to Leadership
I've always been a hands-on problem solver. My early days in development ingrained in me the satisfaction of crafting solutions and seeing code come to life. However, as my career progressed, I found myself drawn to leadership roles, a transition that wasn't without its challenges.
Initially, the shift from individual contributor to manager was daunting. I longed for the tangible results of coding but I soon realized that by leading a team, I could amplify the impact. With a large team of developers, I could potentially deliver X times the work. The key was to empower my team, fostering their growth and encouraging them to take ownership of their projects.
Today, I derive immense satisfaction from coaching teams to excel and seeing them deliver exceptional products. While the individual contributions are important, the collective success of the team is ultimately what matters most.
The transition requires a significant mindset shift. It's about balancing the desire to dive into the code with the need to oversee the bigger picture. As a leader, I've learned to think strategically, delegate effectively, and create an environment where my team can thrive.
While I still enjoy the occasional coding session, my primary role is to guide and support the engineering team. I shield them from distractions, provide mentorship and create opportunities for growth. By empowering the team, I'm not just managing a group of individuals; I'm building a high-performing unit that can achieve extraordinary things.
Brainlabs
#CTO
#Techleadership
#Digitalmarketing
#innovation
From Coder to Coach: My Transition to Leadership
I've always been a hands-on problem solver. My early days in development ingrained in me the satisfaction of crafting solutions and seeing code come to life. However, as my career progressed, I found myself drawn to leadership roles, a transition that wasn't without its challenges.
Initially, the shift from individual contributor to manager was daunting. I longed for the tangible results of coding but I soon realized that by leading a team, I could amplify the impact. With a large team of developers, I could potentially deliver X times the work. The key was to empower my team, fostering their growth and encouraging them to take ownership of their projects.
Today, I derive immense satisfaction from coaching teams to excel and seeing them deliver exceptional products. While the individual contributions are important, the collective success of the team is ultimately what matters most.
The transition requires a significant mindset shift. It's about balancing the desire to dive into the code with the need to oversee the bigger picture. As a leader, I've learned to think strategically, delegate effectively, and create an environment where my team can thrive.
While I still enjoy the occasional coding session, my primary role is to guide and support the engineering team. I shield them from distractions, provide mentorship and create opportunities for growth. By empowering the team, I'm not just managing a group of individuals; I'm building a high-performing unit that can achieve extraordinary things.
Brainlabs
#CTO
#Techleadership
#Digitalmarketing
#innovation
Ben Vincent
Global Chief Technology Officer
Zuckerberg’s Controversial 2025 Prediction
Mark Zuckerberg's recent statement about AI replacing mid-level engineers by the end of 2025 is certainly headline grabbing and sparks important discussion. It's a bold claim and while I acknowledge the rapid advancements in AI, particularly in coding and software development, I believe the reality is much more nuanced.
AI is undoubtedly becoming an increasingly powerful tool. We're already seeing AI automate certain development tasks, boosting developer efficiency. However, software engineering is a multifaceted discipline. Beyond coding, it involves understanding user needs, complex problem-solving, system design, and crucially, collaboration. While AI can excel at specific coding tasks, these broader responsibilities require human judgment, creativity and strong communication skills—areas where humans still have the advantage in 2025.
Mid-level engineers play a vital role in our teams. They tackle complex projects, often lead smaller teams, and mentor junior engineers. AI can undoubtedly assist with these tasks, but I foresee it being a valuable support tool rather than a complete replacement in the near future. I believe we'll see AI empowering our engineers even more, making them more productive and efficient, and allowing them to focus on the more strategic and creative aspects of their work. For me, the future is likely one where humans and AI collaborate to achieve even greater outcomes.
Zuckerberg’s Controversial 2025 Prediction
Mark Zuckerberg's recent statement about AI replacing mid-level engineers by the end of 2025 is certainly headline grabbing and sparks important discussion. It's a bold claim and while I acknowledge the rapid advancements in AI, particularly in coding and software development, I believe the reality is much more nuanced.
AI is undoubtedly becoming an increasingly powerful tool. We're already seeing AI automate certain development tasks, boosting developer efficiency. However, software engineering is a multifaceted discipline. Beyond coding, it involves understanding user needs, complex problem-solving, system design, and crucially, collaboration. While AI can excel at specific coding tasks, these broader responsibilities require human judgment, creativity and strong communication skills—areas where humans still have the advantage in 2025.
Mid-level engineers play a vital role in our teams. They tackle complex projects, often lead smaller teams, and mentor junior engineers. AI can undoubtedly assist with these tasks, but I foresee it being a valuable support tool rather than a complete replacement in the near future. I believe we'll see AI empowering our engineers even more, making them more productive and efficient, and allowing them to focus on the more strategic and creative aspects of their work. For me, the future is likely one where humans and AI collaborate to achieve even greater outcomes.
Ben Vincent
Global Chief Technology Officer
Core or Context
One of the challenges of heading up an engineering team is strategically allocating your resources to maintain your competitive edge. A key aspect of this is distinguishing between 'Core' and 'Context' activities.
In ‘Dealing with Darwin’, Geoffrey Moore introduced the Core and Context model as a way of focusing scarce resources on maintaining a competitive advantage; companies can categorise their processes into two main groups.
'Core' activities are the unique technical capabilities and knowledge that differentiate us in the market and deliver maximum value to our customers. These are the essential processes and activities that directly contribute to creating and delivering our unique products or services.
'Context' activities, while still important, are the supporting infrastructure and general business functions that enable our core activities. These elements are necessary for smooth business operation but don't directly contribute to creating our unique value proposition.
This concept is applicable to all business areas, but I find it especially useful in keeping software development teams focused. I've frequently been asked to develop products that are already available on the market. The rationale given is that purchasing a third-party product is costly and we can create it internally for much less. While this may be true at the outset, the end result is often an inferior product compared to the third-party offering with negligible cost saving, as they have the resources and focus to specialise in that specific product.
The Core/Context model helps businesses prioritise what truly matters to their customers. For example, customers are more likely to value a new feature or product that directly benefits them, rather than be impressed by an internal CRM system similar but inferior to products readily available on the market.
However, simply categorising work into these two areas isn't enough. A more strategic approach involves considering available external solutions, specific business needs and the cost-benefit analysis of different options.
The decision of whether to build capabilities in-house or leverage external expertise is crucial. It requires careful evaluation of your core strengths, available resources and the potential risks and benefits of each option. By focusing on core activities and strategically using external expertise for context activities, we can optimise our resource allocation and achieve greater overall efficiency.
#SoftwareDevelopment
#CTO
#Brainlabs
#geoffreyamoore
Core or Context
One of the challenges of heading up an engineering team is strategically allocating your resources to maintain your competitive edge. A key aspect of this is distinguishing between 'Core' and 'Context' activities.
In ‘Dealing with Darwin’, Geoffrey Moore introduced the Core and Context model as a way of focusing scarce resources on maintaining a competitive advantage; companies can categorise their processes into two main groups.
'Core' activities are the unique technical capabilities and knowledge that differentiate us in the market and deliver maximum value to our customers. These are the essential processes and activities that directly contribute to creating and delivering our unique products or services.
'Context' activities, while still important, are the supporting infrastructure and general business functions that enable our core activities. These elements are necessary for smooth business operation but don't directly contribute to creating our unique value proposition.
This concept is applicable to all business areas, but I find it especially useful in keeping software development teams focused. I've frequently been asked to develop products that are already available on the market. The rationale given is that purchasing a third-party product is costly and we can create it internally for much less. While this may be true at the outset, the end result is often an inferior product compared to the third-party offering with negligible cost saving, as they have the resources and focus to specialise in that specific product.
The Core/Context model helps businesses prioritise what truly matters to their customers. For example, customers are more likely to value a new feature or product that directly benefits them, rather than be impressed by an internal CRM system similar but inferior to products readily available on the market.
However, simply categorising work into these two areas isn't enough. A more strategic approach involves considering available external solutions, specific business needs and the cost-benefit analysis of different options.
The decision of whether to build capabilities in-house or leverage external expertise is crucial. It requires careful evaluation of your core strengths, available resources and the potential risks and benefits of each option. By focusing on core activities and strategically using external expertise for context activities, we can optimise our resource allocation and achieve greater overall efficiency.
#SoftwareDevelopment
#CTO
#Brainlabs
#geoffreyamoore
Ben Vincent
Global Chief Technology Officer
Unwrapping the Solution
Throughout my years in software engineering I've seen a consistent pattern: Users, whether internal or external, often approach developers with solutions they want built. "We need a button that does X," or "Can we create a report that shows Y?" are common requests.
While these suggestions are valuable, the first and most crucial step for product engineers and product managers is to peel back the layers and understand the underlying problem.
Why do they want that button? What specific insights are they trying to gain from that report?
By focusing on the "why," we shift from simply implementing a requested feature to truly solving a need. This approach offers several key benefits:
Clarity: It ensures everyone is aligned on the actual problem being addressed.
Innovation: It opens up possibilities for more effective and creative solutions. Sometimes, the initial "solution" is just one of many ways to tackle the problem.
Efficiency: It prevents wasted effort on building features that don't truly address the core need.
User Collaboration: It enforces a collaboration between engineers, product managers and users, to make sure the best solution is found.
At Brainlabs, we encourage our teams to ask "why" relentlessly. This practice, combined with our deep understanding of digital marketing, allows us to build cutting-edge technology that truly empowers our agency.
#SoftwareEngineering
#ProblemSolving
#Innovation
#Brainlabs
#TechLeadership
Unwrapping the Solution
Throughout my years in software engineering I've seen a consistent pattern: Users, whether internal or external, often approach developers with solutions they want built. "We need a button that does X," or "Can we create a report that shows Y?" are common requests.
While these suggestions are valuable, the first and most crucial step for product engineers and product managers is to peel back the layers and understand the underlying problem.
Why do they want that button? What specific insights are they trying to gain from that report?
By focusing on the "why," we shift from simply implementing a requested feature to truly solving a need. This approach offers several key benefits:
Clarity: It ensures everyone is aligned on the actual problem being addressed.
Innovation: It opens up possibilities for more effective and creative solutions. Sometimes, the initial "solution" is just one of many ways to tackle the problem.
Efficiency: It prevents wasted effort on building features that don't truly address the core need.
User Collaboration: It enforces a collaboration between engineers, product managers and users, to make sure the best solution is found.
At Brainlabs, we encourage our teams to ask "why" relentlessly. This practice, combined with our deep understanding of digital marketing, allows us to build cutting-edge technology that truly empowers our agency.
#SoftwareEngineering
#ProblemSolving
#Innovation
#Brainlabs
#TechLeadership
Ben Vincent
Global Chief Technology Officer
When I hire software developers, I always look for people who are passionate about technology and here is why:
They are more likely to be engaged and motivated. When devs are passionate about tech, they are more likely to be engaged in their work and motivated to produce high-quality results. They are also more likely to be excited about learning new technologies and staying relevant.
They are more likely to be creative and innovative. Passionate developers are more likely to think outside the box and come up with creative solutions to problems. They are also more likely to be willing to experiment with new technologies and approaches.
They are more likely to be team players. Passionate developers are often eager to share their knowledge and expertise with others. They are also more likely to be willing to help out their teammates and collaborate on projects.
They are more likely to be successful. Developers who are passionate about tech are more likely to be successful in their careers. They are more likely to be promoted and to earn higher salaries. They are also more likely to be satisfied with their jobs and to stay in software development for the long term.
For these reasons, I feel it's important to hire software developers who are passionate about technology. By doing so, you can create a team of developers who are engaged, motivated, creative, innovative and successful.
#Brainlabs
#SoftwareEngineering
When I hire software developers, I always look for people who are passionate about technology and here is why:
They are more likely to be engaged and motivated. When devs are passionate about tech, they are more likely to be engaged in their work and motivated to produce high-quality results. They are also more likely to be excited about learning new technologies and staying relevant.
They are more likely to be creative and innovative. Passionate developers are more likely to think outside the box and come up with creative solutions to problems. They are also more likely to be willing to experiment with new technologies and approaches.
They are more likely to be team players. Passionate developers are often eager to share their knowledge and expertise with others. They are also more likely to be willing to help out their teammates and collaborate on projects.
They are more likely to be successful. Developers who are passionate about tech are more likely to be successful in their careers. They are more likely to be promoted and to earn higher salaries. They are also more likely to be satisfied with their jobs and to stay in software development for the long term.
For these reasons, I feel it's important to hire software developers who are passionate about technology. By doing so, you can create a team of developers who are engaged, motivated, creative, innovative and successful.
#Brainlabs
#SoftwareEngineering
Ben Vincent
Global Chief Technology Officer
The last couple of days spent in Charlotte, North Carolina, connecting with fellow CTOs from the Falfurrias Management Partners portfolio were fantastic. Huge thanks to Joe Oesterling for organising the inaugural CTO Summit – it was an invaluable chance to learn, share insights, and make real connections. The agenda was full of thought-provoking sessions, leading to great discussions about key areas for our technology strategies.
While virtual meetings are useful, the energy and deeper connections from meeting in person were clear. This summit has set up a strong base for ongoing collaboration and sharing knowledge with this talented group of tech leaders. I'm excited for future interactions and using these new connections as we keep building cutting-edge technology for our companies.
#CTOSummit
#TechnologyLeadership
#Innovation
#Collaboration
#SaaS
#GenAI
#DataAnalytics
#Brainlabs
The last couple of days spent in Charlotte, North Carolina, connecting with fellow CTOs from the Falfurrias Management Partners portfolio were fantastic. Huge thanks to Joe Oesterling for organising the inaugural CTO Summit – it was an invaluable chance to learn, share insights, and make real connections. The agenda was full of thought-provoking sessions, leading to great discussions about key areas for our technology strategies.
While virtual meetings are useful, the energy and deeper connections from meeting in person were clear. This summit has set up a strong base for ongoing collaboration and sharing knowledge with this talented group of tech leaders. I'm excited for future interactions and using these new connections as we keep building cutting-edge technology for our companies.
#CTOSummit
#TechnologyLeadership
#Innovation
#Collaboration
#SaaS
#GenAI
#DataAnalytics
#Brainlabs
Ben Vincent
Global Chief Technology Officer
Nine years ago, I joined Brainlabs at a point where I was pretty burned out and looking for a different kind of work culture. What I found here was exactly that – a refreshing and supportive environment.
Seeing the Brainlabs Handbook early on was the decisive factor for me. It highlighted a real commitment to its people, something I hadn't experienced in my previous role. Over the years, this has translated into a genuine opportunity for growth and learning.
One thing that stands out is the power in saying, "I don't know." It might sound simple, but it's fostered a culture of trust, innovation and improved decision making. When a response is given, it is considered and composed, not rushed or from a place of insecurity or pressure.
Grateful for the past nine years of growth and support at Brainlabs. It's been a journey of continuous learning in a place that values honesty and teamwork.
Here's to what's next!
#Brainlabs
#WorkCulture
#ProfessionalGrowth
#TeamCollaboration
#HonestyInBusiness
#Anniversary
Nine years ago, I joined Brainlabs at a point where I was pretty burned out and looking for a different kind of work culture. What I found here was exactly that – a refreshing and supportive environment.
Seeing the Brainlabs Handbook early on was the decisive factor for me. It highlighted a real commitment to its people, something I hadn't experienced in my previous role. Over the years, this has translated into a genuine opportunity for growth and learning.
One thing that stands out is the power in saying, "I don't know." It might sound simple, but it's fostered a culture of trust, innovation and improved decision making. When a response is given, it is considered and composed, not rushed or from a place of insecurity or pressure.
Grateful for the past nine years of growth and support at Brainlabs. It's been a journey of continuous learning in a place that values honesty and teamwork.
Here's to what's next!
#Brainlabs
#WorkCulture
#ProfessionalGrowth
#TeamCollaboration
#HonestyInBusiness
#Anniversary
Paul Wilmore
Head of Data Services, UK at Brainlabs
I am hiring for an amazing role within our Data team at Brainlabs. If you love to work with GA4 and GTM, and want to be part of building something truly exciting, then its a no-brainer - Apply Below!
lnkd.in/eR3WPgWB
Shivani Patel
#googleanalytics
#gtm
I am hiring for an amazing role within our Data team at Brainlabs. If you love to work with GA4 and GTM, and want to be part of building something truly exciting, then its a no-brainer - Apply Below!
lnkd.in/eR3WPgWB
Shivani Patel
#googleanalytics
#gtm
Paul Wilmore
Head of Data Services, UK at Brainlabs
So pleased to see these amazing results from our work with On the Beach and Google!
Paul Wilmore
Head of Data Services, UK at Brainlabs
I'm hiring for a Data Strategy Director. This is a key role that will help our teams deliver sophisticated data & measurement roadmaps for our clients.
If you're passionate about the intersection of data, marketing and technology then please reach out!
lnkd.in/em_b3JvM
I'm hiring for a Data Strategy Director. This is a key role that will help our teams deliver sophisticated data & measurement roadmaps for our clients.
If you're passionate about the intersection of data, marketing and technology then please reach out!
lnkd.in/em_b3JvM
Paul Wilmore
Head of Data Services, UK at Brainlabs
It was an absolute pleasure to have you at Brainlabs, Cassidy St Clair Walcott!
Paul Wilmore
Head of Data Services, UK at Brainlabs
It was a pleasure connecting with our global data services teams in India last week.
One of my favourite values here at Brainlabs is "We are One Global Team", and we truly embodied that. I'm so grateful to Badrinath Vankadari (Badri), Asheel Monteiro and Vivek Kulkarni for hosting us, and to Garima Rastogi for including us in Onam Festival celebrations.
The depth of talent within our India team is seriously impressive. I'm excited about all of the projects we have planned to take our data offering to the next level. Watch this space!
It was a pleasure connecting with our global data services teams in India last week.
One of my favourite values here at Brainlabs is "We are One Global Team", and we truly embodied that. I'm so grateful to Badrinath Vankadari (Badri), Asheel Monteiro and Vivek Kulkarni for hosting us, and to Garima Rastogi for including us in Onam Festival celebrations.
The depth of talent within our India team is seriously impressive. I'm excited about all of the projects we have planned to take our data offering to the next level. Watch this space!
Paul Wilmore
Head of Data Services, UK at Brainlabs
Very proud of the team for achieving Google's Test & Experiments certification - a testament to the effort put into growing our capabilities in experimentation and media effectiveness.
Thanks to Hannah Killick for driving this initiative forward!
Very proud of the team for achieving Google's Test & Experiments certification - a testament to the effort put into growing our capabilities in experimentation and media effectiveness.
Thanks to Hannah Killick for driving this initiative forward!
Paul Wilmore
Head of Data Services, UK at Brainlabs
Today I'm at Google's Think Measurement Summit.
There's so much exciting insight coming out of each session:
- Robust tagging setups with sGTM first party mode
- The latest and greatest in MMM modelling with Meridian
- How to implement change in media measurement across an organisation, from marketing to finance
- How to get the most out of AI optimised campaigns with first party data.
See my key takeaways below!
#brainlabs
#thinkmeasurement
#google
#marketing
#effectiveness
Today I'm at Google's Think Measurement Summit.
There's so much exciting insight coming out of each session:
- Robust tagging setups with sGTM first party mode
- The latest and greatest in MMM modelling with Meridian
- How to implement change in media measurement across an organisation, from marketing to finance
- How to get the most out of AI optimised campaigns with first party data.
See my key takeaways below!
#brainlabs
#thinkmeasurement
#google
#marketing
#effectiveness
Paul Wilmore
Head of Data Services, UK at Brainlabs
Google Tag Gateway will be critical to maximise audience + conversion data collection, and by extension stay competitive in the auction.
Great work by Abdirahim A. and team on this one!
Google Tag Gateway will be critical to maximise audience + conversion data collection, and by extension stay competitive in the auction.
Great work by Abdirahim A. and team on this one!
Costas Tsiappourdhi
Social Product Partner at Brainlabs.
Want to work for the digital agency that other agencies voted as the best. Or even better, want to work with me?
I'm looking for Programmatic and Search specialists to take on senior manager and director roles in my team so click the link or drop me a note if you want to hop on the rocket ship.
Want to work for the digital agency that other agencies voted as the best. Or even better, want to work with me?
I'm looking for Programmatic and Search specialists to take on senior manager and director roles in my team so click the link or drop me a note if you want to hop on the rocket ship.
Costas Tsiappourdhi
Social Product Partner at Brainlabs.
Hugely proud to have won this award for the second year running. Being voted as the best agency by other agencies is a pretty serious acknowledgement of the work we do.
And the best part is... we're hiring! Join my team as a Group Account Director and help me to steer our clients to the kinds of success that other agencies applaud. Apply through the link below or drop me a message.
lnkd.in/eVsKuCAZ
Hugely proud to have won this award for the second year running. Being voted as the best agency by other agencies is a pretty serious acknowledgement of the work we do.
And the best part is... we're hiring! Join my team as a Group Account Director and help me to steer our clients to the kinds of success that other agencies applaud. Apply through the link below or drop me a message.
lnkd.in/eVsKuCAZ
Costas Tsiappourdhi
Social Product Partner at Brainlabs.
An incredible project to be part of, reminding the nation that Which? can get you the answers you need to make the right choice.
It's been a brilliant process from brief to execution with collaboration from the Which? team and our agency partners Goodstuff and M3 Labs
And of course, a smart bunch of Brainlabbers across our strategy, paid media and influencer teams.
Excited to see the campaign finally out in the wild!
#GetAnswers
An incredible project to be part of, reminding the nation that Which? can get you the answers you need to make the right choice.
It's been a brilliant process from brief to execution with collaboration from the Which? team and our agency partners Goodstuff and M3 Labs
And of course, a smart bunch of Brainlabbers across our strategy, paid media and influencer teams.
Excited to see the campaign finally out in the wild!
#GetAnswers
Costas Tsiappourdhi
Social Product Partner at Brainlabs.
This time last week, we gathered our clients together with our partners at Meta, to take some time away from the day to day and talk about all things Social - it was a blast!
Hearing the latest thoughts and innovations from our Brainlabbers was so motivating and I even got the opportunity to jump on stage with the ever-impressive Hannah Killick to showcase just how much value paid social has been driving for our client's businesses.
Huge thanks to Misha Pabari and Sophie Ellis for turning the vision for the event into a reality - can't wait for the next one! 🙌
This time last week, we gathered our clients together with our partners at Meta, to take some time away from the day to day and talk about all things Social - it was a blast!
Hearing the latest thoughts and innovations from our Brainlabbers was so motivating and I even got the opportunity to jump on stage with the ever-impressive Hannah Killick to showcase just how much value paid social has been driving for our client's businesses.
Huge thanks to Misha Pabari and Sophie Ellis for turning the vision for the event into a reality - can't wait for the next one! 🙌
Costas Tsiappourdhi
Social Product Partner at Brainlabs.
Thrilled to see the hard work our teams deliver, in partnership with our clients, be recognised in this way!
Will Akhurst
Chief Data Strategy Officer at Brainlabs
Value based bidding (VBB) promises high performance—but why do results sometimes fall short? 🤔
The culprit often isn’t the tech; it’s how we’re feeding it. Many obsess over the “perfect” business metric even if it takes an age to crystalise, trusting the bidder to then magically deliver results.
Here's what I think: to unlock VBB’s full potential, you need to understand the machine. Understanding how the bidder works—how it learns, predicts, and adapts—lets you get the best of the bidding algorithms.
💡We've found better performance when we feed the bidder metrics in real-time rather than waiting to upload lagged business metrics days or even weeks after the media touchpoint.
👉 How are you using VBB in your campaigns, have you seen similar results? Let me know in the comments.
Value based bidding (VBB) promises high performance—but why do results sometimes fall short? 🤔
The culprit often isn’t the tech; it’s how we’re feeding it. Many obsess over the “perfect” business metric even if it takes an age to crystalise, trusting the bidder to then magically deliver results.
Here's what I think: to unlock VBB’s full potential, you need to understand the machine. Understanding how the bidder works—how it learns, predicts, and adapts—lets you get the best of the bidding algorithms.
💡We've found better performance when we feed the bidder metrics in real-time rather than waiting to upload lagged business metrics days or even weeks after the media touchpoint.
👉 How are you using VBB in your campaigns, have you seen similar results? Let me know in the comments.
Will Akhurst
Chief Data Strategy Officer at Brainlabs
3 Essential Tips to Master Value-Based Bidding (VBB)
Struggling to get consistent results from value based bidding? Here’s what you might be missing:
1️⃣ Fast Feedback is Everything
The quicker the bidder gets conversion data, the faster it adapts to real-world changes. Use real-time signals, even if they’re not perfect.
2️⃣ Consistency is Key
Wildly varying conversion values confuse the bidder. Keep values predictable for similar journeys, and watch performance stabilize.
3️⃣ Perfection is Overrated
No metric is perfect! Directional (e.g., 80 vs. 82) is fine. Don’t let the pursuit of perfection slow you down.
💡 Small, incremental improvements to your bidding objective beat “all-or-nothing” approaches most of the time (looking at you 2 year long LTV projects 👀)
What’s been your biggest challenge with VBB? Drop your insights 👇 and let’s troubleshoot them together.
3 Essential Tips to Master Value-Based Bidding (VBB)
Struggling to get consistent results from value based bidding? Here’s what you might be missing:
1️⃣ Fast Feedback is Everything
The quicker the bidder gets conversion data, the faster it adapts to real-world changes. Use real-time signals, even if they’re not perfect.
2️⃣ Consistency is Key
Wildly varying conversion values confuse the bidder. Keep values predictable for similar journeys, and watch performance stabilize.
3️⃣ Perfection is Overrated
No metric is perfect! Directional (e.g., 80 vs. 82) is fine. Don’t let the pursuit of perfection slow you down.
💡 Small, incremental improvements to your bidding objective beat “all-or-nothing” approaches most of the time (looking at you 2 year long LTV projects 👀)
What’s been your biggest challenge with VBB? Drop your insights 👇 and let’s troubleshoot them together.
Will Akhurst
Chief Data Strategy Officer at Brainlabs
Value-Based Bidding (VBB) has been a focus of my recent posts as it's a powerful, but complex and often misunderstood method to drive performance.
To wrap up, I've distilled our findings into a blog post that explains how the bidder behind VBB might work and therefore how to get the most out of it.
Essential elements:
✅ Rapid data uploads
✅ Consistent values for similar journeys
✅ Alignment with goals & the bidding algorithm
Dive into the details in the comments! 👇
Value-Based Bidding (VBB) has been a focus of my recent posts as it's a powerful, but complex and often misunderstood method to drive performance.
To wrap up, I've distilled our findings into a blog post that explains how the bidder behind VBB might work and therefore how to get the most out of it.
Essential elements:
✅ Rapid data uploads
✅ Consistent values for similar journeys
✅ Alignment with goals & the bidding algorithm
Dive into the details in the comments! 👇
Will Akhurst
Chief Data Strategy Officer at Brainlabs
In an era where misinformation and disinformation pose a constant threat, amplified by fragmentation, digitalization, and AI, how can brands protect themselves and maintain trust?
My latest article, inspired by a insightful talk hosted by CNBC International featuring Ben LaBolt, explores why building a brand with well known, authentic, values might be your most effective defense – acting as a proactive shield against false narratives. I've also got a few thoughts on how we might start to estimate spend required and measure effectiveness, even before a disinformation campaign begins.
See the full article in the comments below!
Many thanks again to CNBC International and Ben LaBolt from Bully Pulpit International for the engaging content which sparked this piece.
In an era where misinformation and disinformation pose a constant threat, amplified by fragmentation, digitalization, and AI, how can brands protect themselves and maintain trust?
My latest article, inspired by a insightful talk hosted by CNBC International featuring Ben LaBolt, explores why building a brand with well known, authentic, values might be your most effective defense – acting as a proactive shield against false narratives. I've also got a few thoughts on how we might start to estimate spend required and measure effectiveness, even before a disinformation campaign begins.
See the full article in the comments below!
Many thanks again to CNBC International and Ben LaBolt from Bully Pulpit International for the engaging content which sparked this piece.
Will Akhurst
Chief Data Strategy Officer at Brainlabs
Choosing the right performance KPI is a trade-off between data availability and proximity to your business objectives. In my latest article, I break down this challenge and offer a solution using predictive modelling to get the best of both worlds.
Article in the comments
Choosing the right performance KPI is a trade-off between data availability and proximity to your business objectives. In my latest article, I break down this challenge and offer a solution using predictive modelling to get the best of both worlds.
Article in the comments
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
A couple of weeks ago at my new role at Brainlabs, we co-hosted YouTube Unboxed with Google.
Venya Wijegoonewardene and I spoke about the ever-complex, ever-changing behaviours of the "messy" mid-funnel. There's an incredible amount of opportunity here and we've been testing & learning at pace and at scale on how brands can win big. So, watch this space for more!
You can also check out our guide to winning the mid-funnel with YouTube here - lnkd.in/enivY9ty
Youtube Unboxed was an awesome day to be a part of and the perfect opportunity to show what it means to be a high performance media agency!
A couple of weeks ago at my new role at Brainlabs, we co-hosted YouTube Unboxed with Google.
Venya Wijegoonewardene and I spoke about the ever-complex, ever-changing behaviours of the "messy" mid-funnel. There's an incredible amount of opportunity here and we've been testing & learning at pace and at scale on how brands can win big. So, watch this space for more!
You can also check out our guide to winning the mid-funnel with YouTube here - lnkd.in/enivY9ty
Youtube Unboxed was an awesome day to be a part of and the perfect opportunity to show what it means to be a high performance media agency!
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
Yesterday, I had the privilege of speaking at our “The AI Advantage” event hosted by Google. Alongside Stella Rossi, we highlighted the pivotal role of expert human intervention in enhancing AI across the marketing funnel.
We discussed how Brainlabs boost the effectiveness of leading AI tools, and even offered a preview of our upcoming guide to mastering Demand Gen, set for release next week!
A big thank you to all the participants and organisers for making the event engaging, thought-provoking, and enjoyable!
Yesterday, I had the privilege of speaking at our “The AI Advantage” event hosted by Google. Alongside Stella Rossi, we highlighted the pivotal role of expert human intervention in enhancing AI across the marketing funnel.
We discussed how Brainlabs boost the effectiveness of leading AI tools, and even offered a preview of our upcoming guide to mastering Demand Gen, set for release next week!
A big thank you to all the participants and organisers for making the event engaging, thought-provoking, and enjoyable!
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
Has anyone experimented with Google’s Demand Gen lately?
Well, with AI front of mind right now, we have been hard at work with our testing! After running 199 campaigns, across 12 markets, we saw an average 35% uplift across all consideration objectives, and Joe Spicer and I have published a paper on our findings 👉 lnkd.in/gap-Ecpd
We have seen Demand Gen deliver value throughout the whole consideration journey by:
✅ Helping to shorten the initial exploration journey:
➕ 78% uplift in page views
✅ Moving Users deeper through the consideration journey:
➕ 20% uplift in on-site actions
✅ Reducing the friction from intent to action:
➕ 26% uplift in sales
Our guide to "Mastering Demand Gen" explores how expert human intervention can augment the power of AI, leading to even better results. Learn how to optimise Creative, Placements, Bidding, and Audiences to empower the algorithm and boost campaign performance!
With all the recent product announcements at GML, we anticipate more exciting developments on the horizon. Stay tuned for more Brainlabs insights and learnings in the world of Demand Gen…
Has anyone experimented with Google’s Demand Gen lately?
Well, with AI front of mind right now, we have been hard at work with our testing! After running 199 campaigns, across 12 markets, we saw an average 35% uplift across all consideration objectives, and Joe Spicer and I have published a paper on our findings 👉 lnkd.in/gap-Ecpd
We have seen Demand Gen deliver value throughout the whole consideration journey by:
✅ Helping to shorten the initial exploration journey:
➕ 78% uplift in page views
✅ Moving Users deeper through the consideration journey:
➕ 20% uplift in on-site actions
✅ Reducing the friction from intent to action:
➕ 26% uplift in sales
Our guide to "Mastering Demand Gen" explores how expert human intervention can augment the power of AI, leading to even better results. Learn how to optimise Creative, Placements, Bidding, and Audiences to empower the algorithm and boost campaign performance!
With all the recent product announcements at GML, we anticipate more exciting developments on the horizon. Stay tuned for more Brainlabs insights and learnings in the world of Demand Gen…
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
Our Programmatic team Brainlabs is still growing, and we are on the lookout for an Associate Director. If you are interested in being part of our brilliant team, please apply here: lnkd.in/dgxhefZi
Shivani Patel Matthew Brett
Our Programmatic team Brainlabs is still growing, and we are on the lookout for an Associate Director. If you are interested in being part of our brilliant team, please apply here: lnkd.in/dgxhefZi
Shivani Patel Matthew Brett
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
So proud to share that Brainlabs has been shortlisted for the Creative Coverage award, one of our 5 Google Agency Excellence Awards nominations this year 🎉
This achievement showcases the commitment of our incredible programmatic team to pushing boundaries, testing for success, and delivering real impact for our clients. Fingers crossed for the win! 🌟
#Brainlabs
#Awards
So proud to share that Brainlabs has been shortlisted for the Creative Coverage award, one of our 5 Google Agency Excellence Awards nominations this year 🎉
This achievement showcases the commitment of our incredible programmatic team to pushing boundaries, testing for success, and delivering real impact for our clients. Fingers crossed for the win! 🌟
#Brainlabs
#Awards
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both.
Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon...
lnkd.in/ewMfnrFP
Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both.
Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon...
lnkd.in/ewMfnrFP
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both.
Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon...
lnkd.in/ewMfnrFP
Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both.
Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon...
lnkd.in/ewMfnrFP
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
🎉 Thrilled to Announce our Google Partner Summit Win! 🎉
We're over the moon to share that Brainlabs has been awarded the Creative Coverage prize at Google's Partner Summit! This recognition is a testament to our team's unwavering dedication to pushing the boundaries of AI-powered solutions.
Our wonderful partnership with The Estée Lauder Companies Inc. and Tom Ford, along with our innovative work in Demand Gen, VVC, and VRC, have been instrumental in achieving this milestone.
A huge shoutout to our incredible team and all the other winners!
Andy Goodwin Nathan Ridout Matthew Brett
🎉 Thrilled to Announce our Google Partner Summit Win! 🎉
We're over the moon to share that Brainlabs has been awarded the Creative Coverage prize at Google's Partner Summit! This recognition is a testament to our team's unwavering dedication to pushing the boundaries of AI-powered solutions.
Our wonderful partnership with The Estée Lauder Companies Inc. and Tom Ford, along with our innovative work in Demand Gen, VVC, and VRC, have been instrumental in achieving this milestone.
A huge shoutout to our incredible team and all the other winners!
Andy Goodwin Nathan Ridout Matthew Brett
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
I’m lucky enough to be spending the next month in our Buenos Aires office training our latest Brainlabs Academy intake of Programmatic superstars. A huge welcome to Tom Menlove, Naoumi Lugtu and Hali Wu, so glad to have you on board 🎉
(It’s only been three days and I’m loving every second of it 🇦🇷🇦🇷🇦🇷)
I’m lucky enough to be spending the next month in our Buenos Aires office training our latest Brainlabs Academy intake of Programmatic superstars. A huge welcome to Tom Menlove, Naoumi Lugtu and Hali Wu, so glad to have you on board 🎉
(It’s only been three days and I’m loving every second of it 🇦🇷🇦🇷🇦🇷)
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
🇦🇷 Calling all Buenos Aires-based Programmatic experts... I am super excited to announce that we are expanding our Buenos Aires Prog team! 🇦🇷
This is an opportunity to be part of our amazing set-up at Brainlabs collaborating with our Buenos Aires & UK teams. So, if you are interested in being part of one of the most exciting prog teams in the world, please apply through the link below:
lnkd.in/eJwWzF8m
Fernando Emilio Silva Sophie Newton Matthew Brett
🇦🇷 Calling all Buenos Aires-based Programmatic experts... I am super excited to announce that we are expanding our Buenos Aires Prog team! 🇦🇷
This is an opportunity to be part of our amazing set-up at Brainlabs collaborating with our Buenos Aires & UK teams. So, if you are interested in being part of one of the most exciting prog teams in the world, please apply through the link below:
lnkd.in/eJwWzF8m
Fernando Emilio Silva Sophie Newton Matthew Brett
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
🇦🇷 And that’s a wrap for this round of the Brainlabs Programmatic Academy 🇦🇷
33 live sessions, 6 certifications, 9 presentations, 18 exercises, and 6 client projects all in one month! Naoumi Lugtu, Tom Menlove and Hali Wu - you should all be incredibly proud of yourselves, I know I am!
I have loved every minute of this incredible city, the wonderful people I have met, and the fantastic academy that Brainlabs has built. Very proud to be a Brainlabber right now!!!
Until next time Buenos Aires…
Fernando Emilio Silva Sophie Newton
🇦🇷 And that’s a wrap for this round of the Brainlabs Programmatic Academy 🇦🇷
33 live sessions, 6 certifications, 9 presentations, 18 exercises, and 6 client projects all in one month! Naoumi Lugtu, Tom Menlove and Hali Wu - you should all be incredibly proud of yourselves, I know I am!
I have loved every minute of this incredible city, the wonderful people I have met, and the fantastic academy that Brainlabs has built. Very proud to be a Brainlabber right now!!!
Until next time Buenos Aires…
Fernando Emilio Silva Sophie Newton
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
✨ ✨ I'm Hiring... and its a big one ✨ ✨
We are cooking up something special here at Brainlabs in our Programmatic team, and I'm looking for a Head of Programmatic that wants to be a part of this journey.
If you are genuinely passionate about Programmatic, you like building 🧱 , creating 🎨 , problem solving 🔬 , challenging 🏆, and you want to be part of one of the most exciting teams out there - then please get in touch and apply here:
lnkd.in/eku9VAkC
James Glick Simon Prior Shivani Patel Harriet Williams
✨ ✨ I'm Hiring... and its a big one ✨ ✨
We are cooking up something special here at Brainlabs in our Programmatic team, and I'm looking for a Head of Programmatic that wants to be a part of this journey.
If you are genuinely passionate about Programmatic, you like building 🧱 , creating 🎨 , problem solving 🔬 , challenging 🏆, and you want to be part of one of the most exciting teams out there - then please get in touch and apply here:
lnkd.in/eku9VAkC
James Glick Simon Prior Shivani Patel Harriet Williams
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
We tested a unified CTV campaign across YouTube and Netflix— and beat all of our performance targets, including reach, ad-recall & search lift!
The TV balance has changed. Linear is declining. CTV is surging.
But with that growth comes chaos: fragmented platforms, siloed buys, overlapping frequency.
So we asked: What if we could break the silos?
Using DV360, we consolidated buys across YouTube + Netflix.
We applied cross-publisher frequency capping.
And we didn’t just prove it works—we proved it performs.
🔹 +380k added incremental reach
🔹 +342% product search lift
🔹 £40K in added media value from reduced waste
🔹 Live mid-campaign optimisations based on real-time Brand Lift data
And here's the kicker:
CTV let us do what linear never could — in the way we optimised for impact mid-flight.
This isn’t just a new channel.
It’s a new way of doing TV.
👉 Want the full breakdown? Link in the comments below.
#Brainlabs
#CTV
#MediaInnovation
#DV360
#ProgrammaticTV
#StreamingAds
#AdTech
#UnifiedCTV
#BrandLift
#Netflix
We tested a unified CTV campaign across YouTube and Netflix— and beat all of our performance targets, including reach, ad-recall & search lift!
The TV balance has changed. Linear is declining. CTV is surging.
But with that growth comes chaos: fragmented platforms, siloed buys, overlapping frequency.
So we asked: What if we could break the silos?
Using DV360, we consolidated buys across YouTube + Netflix.
We applied cross-publisher frequency capping.
And we didn’t just prove it works—we proved it performs.
🔹 +380k added incremental reach
🔹 +342% product search lift
🔹 £40K in added media value from reduced waste
🔹 Live mid-campaign optimisations based on real-time Brand Lift data
And here's the kicker:
CTV let us do what linear never could — in the way we optimised for impact mid-flight.
This isn’t just a new channel.
It’s a new way of doing TV.
👉 Want the full breakdown? Link in the comments below.
#Brainlabs
#CTV
#MediaInnovation
#DV360
#ProgrammaticTV
#StreamingAds
#AdTech
#UnifiedCTV
#BrandLift
#Netflix
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
✈️ On my way to GML Dublin with Andy Goodwin & Holly Chetwood. Can’t wait to hear the announcements Google have in store for us! ✈️
DM me if you are heading there too and want to catch up.
✈️ On my way to GML Dublin with Andy Goodwin & Holly Chetwood. Can’t wait to hear the announcements Google have in store for us! ✈️
DM me if you are heading there too and want to catch up.
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
Another sunny day in Dublin at GML, and time for some sessions on the future of CTV!
Alex Glover
Deputy Managing Director, Programmatic @ Brainlabs | Digital Marketing
What a 24 hours for the future of CTV - the Cannes-timed announcements are keeping us on the edge of our seats, and it's only one day in!
- Amazon's integration with Disney+ - lnkd.in/dB7xBWmg
- Sky Media's Sports surge - Programmatic Live Sports advertising on Sky with TTD - lnkd.in/d8Ad_TSX
- A unified, self-serve, Broadcaster marketplace with ITV, Sky & C4 - lnkd.in/dntSdxaw
- Google audiences across 3P CTV streaming inventory
So great to see agencies, brands, platforms and providers pushing towards Unified CTV. I wonder what else we have in store?
Can't wait to get testing. Watch this space....
What a 24 hours for the future of CTV - the Cannes-timed announcements are keeping us on the edge of our seats, and it's only one day in!
- Amazon's integration with Disney+ - lnkd.in/dB7xBWmg
- Sky Media's Sports surge - Programmatic Live Sports advertising on Sky with TTD - lnkd.in/d8Ad_TSX
- A unified, self-serve, Broadcaster marketplace with ITV, Sky & C4 - lnkd.in/dntSdxaw
- Google audiences across 3P CTV streaming inventory
So great to see agencies, brands, platforms and providers pushing towards Unified CTV. I wonder what else we have in store?
Can't wait to get testing. Watch this space....
Jamie Faulkner
Managing Director of SEO at Brainlabs
Day one of SearchLove London is over! And what a day! Some fantastic talks and an absolute pleasure to share the stage and emceeing duties with Arpun Bhuhi. Bring on tomorrow 💪
Day one of SearchLove London is over! And what a day! Some fantastic talks and an absolute pleasure to share the stage and emceeing duties with Arpun Bhuhi. Bring on tomorrow 💪
Jamie Faulkner
Managing Director of SEO at Brainlabs
So phenomenally proud of the Brainlabs SEO team at SearchLove London 2022. Grace Frohlich and Jake Roman-Capon made presenting at the event for the first time look like the most natural thing in the world. Amazing job both of you 👏🏻Thanks to Annaleis Montgomery, André Ramos, Jonathan Stewart, Laura Spink, Michele Lo Piccolo, and Alex English for hosting topic tables, running mics, helping at the reg desk, and generally cheering us all on. And of course Arpun Bhuhi for being one half of our dynamic MC duo 😎
So phenomenally proud of the Brainlabs SEO team at SearchLove London 2022. Grace Frohlich and Jake Roman-Capon made presenting at the event for the first time look like the most natural thing in the world. Amazing job both of you 👏🏻Thanks to Annaleis Montgomery, André Ramos, Jonathan Stewart, Laura Spink, Michele Lo Piccolo, and Alex English for hosting topic tables, running mics, helping at the reg desk, and generally cheering us all on. And of course Arpun Bhuhi for being one half of our dynamic MC duo 😎
Jamie Faulkner
Managing Director of SEO at Brainlabs
We're
#hiring! If you want to kick start your SEO career, be part of building the future of SEO at Brainlabs, and work with - and learn from - some of the nicest and smartest SEOs in the business, then check out the job post below!
We're
#hiring! If you want to kick start your SEO career, be part of building the future of SEO at Brainlabs, and work with - and learn from - some of the nicest and smartest SEOs in the business, then check out the job post below!
Jamie Faulkner
Managing Director of SEO at Brainlabs
🎉 Celebrating 3 years at Brainlabs! 🎉
Now then, didn't that fly by??
My own anniversary comes hot off the heels of Travis Tallent's. We often reminisce about how we joined Brainlabs at the same time, inheriting SEO teams in different regions - both with amazing people, but both in need of nurture and direction.
And through hard work, consistency, positive intent, and a shared vision of what we wanted SEO at Brainlabs to be, we've achieved incredible things internationally for our practice.
As I look back on these last three years, I’m often stunned and humbled by what this team has accomplished together.
Here are some of the highlights that will stay with me:
📈 Driving a +254% increase in SEO revenue and helping our clients achieve game-changing results.
🧬 Evolving our product offering, ensuring we have tech solutions that are ready to tackle the client challenges of tomorrow.
🏗️ Building incredible, high performance partnerships with some of the world’s largest brands, proving the power of collaboration and trust.
👨✈️ Leading and growing an exceptional team to almost 30 SEO and Amazon experts supporting UK/EMEA alone.
🌱 Mentoring team members and celebrating over 15 new starters and 13 well-earned promotions - it's hard to think of a more rewarding part of the job than watching people learn, grow and succeed.
🎓 Seeing the next generation of SEO talent come through our Academy - it's always inspiring to see how this practice continues to fascinate and challenge keen minds.
🎤 MC'ing at SearchLove and watching the incredible talks delivered by Brainlabs SEOers past and present at SL and BrightonSEO (Grace Frohlich, Jake Roman-Capon, Arpun Bhuhi)
SEO is a team sport. And thanks must go to the OG interview panel of Lara Ponniah and Will Critchlow, who originally thought I was a good fit to lead this team (bet that takes you back?!). To two of my oldest SEO friends: Jake Roman-Capon and Mike Lo Piccolo - both of you blazed a trail at Brainlabs and made me want to join you on the journey. To the rest of our senior SEO team: Alex English, Arpun Bhuhi, Lewis Finnigan, Michael Lam, for being the best colleagues and group of advisors anyone could wish for. And then to our SEO team as a whole and SO many more who I don't have space to name. I sometimes have to remind myself of just how many Brainlabbers I have met and talk to on a daily basis!
2025 is already set to be an extraordinary year for Brainlabs and our SEO practice. And I'm most grateful for the opportunity to do more top-drawer work with so many inspiring people - it's what makes it worth getting out of bed in the morning!
And in my new role as Managing Director, I've got grand plans for the future of our SEO practice over the next 3 years...so watch this space! And I'm looking forward to being much more present on LinkedIn and sharing the journey with you 😀
See you in 2025!
🎉 Celebrating 3 years at Brainlabs! 🎉
Now then, didn't that fly by??
My own anniversary comes hot off the heels of Travis Tallent's. We often reminisce about how we joined Brainlabs at the same time, inheriting SEO teams in different regions - both with amazing people, but both in need of nurture and direction.
And through hard work, consistency, positive intent, and a shared vision of what we wanted SEO at Brainlabs to be, we've achieved incredible things internationally for our practice.
As I look back on these last three years, I’m often stunned and humbled by what this team has accomplished together.
Here are some of the highlights that will stay with me:
📈 Driving a +254% increase in SEO revenue and helping our clients achieve game-changing results.
🧬 Evolving our product offering, ensuring we have tech solutions that are ready to tackle the client challenges of tomorrow.
🏗️ Building incredible, high performance partnerships with some of the world’s largest brands, proving the power of collaboration and trust.
👨✈️ Leading and growing an exceptional team to almost 30 SEO and Amazon experts supporting UK/EMEA alone.
🌱 Mentoring team members and celebrating over 15 new starters and 13 well-earned promotions - it's hard to think of a more rewarding part of the job than watching people learn, grow and succeed.
🎓 Seeing the next generation of SEO talent come through our Academy - it's always inspiring to see how this practice continues to fascinate and challenge keen minds.
🎤 MC'ing at SearchLove and watching the incredible talks delivered by Brainlabs SEOers past and present at SL and BrightonSEO (Grace Frohlich, Jake Roman-Capon, Arpun Bhuhi)
SEO is a team sport. And thanks must go to the OG interview panel of Lara Ponniah and Will Critchlow, who originally thought I was a good fit to lead this team (bet that takes you back?!). To two of my oldest SEO friends: Jake Roman-Capon and Mike Lo Piccolo - both of you blazed a trail at Brainlabs and made me want to join you on the journey. To the rest of our senior SEO team: Alex English, Arpun Bhuhi, Lewis Finnigan, Michael Lam, for being the best colleagues and group of advisors anyone could wish for. And then to our SEO team as a whole and SO many more who I don't have space to name. I sometimes have to remind myself of just how many Brainlabbers I have met and talk to on a daily basis!
2025 is already set to be an extraordinary year for Brainlabs and our SEO practice. And I'm most grateful for the opportunity to do more top-drawer work with so many inspiring people - it's what makes it worth getting out of bed in the morning!
And in my new role as Managing Director, I've got grand plans for the future of our SEO practice over the next 3 years...so watch this space! And I'm looking forward to being much more present on LinkedIn and sharing the journey with you 😀
See you in 2025!
Jamie Faulkner
Managing Director of SEO at Brainlabs
Interested in being part of one of the fastest-growing SEO teams in the UK?
We're looking for a new SEO Associate Director to join our high-performance SEO practice and play a key role in our continued success!
Apply below 👇
lnkd.in/eY76cWFJ
Interested in being part of one of the fastest-growing SEO teams in the UK?
We're looking for a new SEO Associate Director to join our high-performance SEO practice and play a key role in our continued success!
Apply below 👇
lnkd.in/eY76cWFJ
Jamie Faulkner
Managing Director of SEO at Brainlabs
I'm back from a couple of months' parental leave and the EMEA SEO team is growing once again 📈
This time we're looking for someone to join our Amazon SEO team!
If you know your premium A+ from your brand stories, your MerchantWords from your Helium 10, and want to build high-performance Amazon search strategies, then get in touch today!
lnkd.in/eTHR6kKK
I'm back from a couple of months' parental leave and the EMEA SEO team is growing once again 📈
This time we're looking for someone to join our Amazon SEO team!
If you know your premium A+ from your brand stories, your MerchantWords from your Helium 10, and want to build high-performance Amazon search strategies, then get in touch today!
lnkd.in/eTHR6kKK
Jamie Faulkner
Managing Director of SEO at Brainlabs
Excited to be sharing a stage this Thursday with fellow Brainlabber Holly Chetwood, along with Simon Schnieders (CEO, Blue Array), Beatriz Montoya (COO, Simply Business), Carolina Vicente (Brand and Marketing Director, TrainLine) and digital media entrepreneur Jim Brigden as we talk about the Future of Online Shopping 🛒
In what promises to be a lively debate, we will be discussing predictions for the future of search and commerce! And I'll be giving my take on how the seismic changes in search could play out 🔍
Ahead of the event, we'd love your help in answering two questions:
Question 1: Which of the following brands do you predict will have more than 10% search market share in 2028? OpenAI/Microsoft/ Perplexity/Claude/another brand not yet known
Question 2: How much of your sales will be driven by social media and ecommerce platforms by 2028: almost all (more than 75%), the majority (more than 50%), between 25% and 50%, less than 25%.
If you are a senior marketer and want to be part of the conversation, sign up using the link below to join us for this free event on June 26th (6-8 PM) at the Simply Business offices, Hylo, 105 Bunhill Row, EC1Y, for a lively debate with brilliant speakers on the Future of Online Shopping. We'll delve into shifting online purchasing dynamics, generational differences, and whether TikTok will overtake Google for commerce. Plus, enjoy pizzas and drinks afterward! 🍕
lnkd.in/exJZds-8
Excited to be sharing a stage this Thursday with fellow Brainlabber Holly Chetwood, along with Simon Schnieders (CEO, Blue Array), Beatriz Montoya (COO, Simply Business), Carolina Vicente (Brand and Marketing Director, TrainLine) and digital media entrepreneur Jim Brigden as we talk about the Future of Online Shopping 🛒
In what promises to be a lively debate, we will be discussing predictions for the future of search and commerce! And I'll be giving my take on how the seismic changes in search could play out 🔍
Ahead of the event, we'd love your help in answering two questions:
Question 1: Which of the following brands do you predict will have more than 10% search market share in 2028? OpenAI/Microsoft/ Perplexity/Claude/another brand not yet known
Question 2: How much of your sales will be driven by social media and ecommerce platforms by 2028: almost all (more than 75%), the majority (more than 50%), between 25% and 50%, less than 25%.
If you are a senior marketer and want to be part of the conversation, sign up using the link below to join us for this free event on June 26th (6-8 PM) at the Simply Business offices, Hylo, 105 Bunhill Row, EC1Y, for a lively debate with brilliant speakers on the Future of Online Shopping. We'll delve into shifting online purchasing dynamics, generational differences, and whether TikTok will overtake Google for commerce. Plus, enjoy pizzas and drinks afterward! 🍕
lnkd.in/exJZds-8
Andy Goodwin
Head of Paid Search | Marketing mMBA
Lovely to be featured in one of the latest posts from Think with Google, getting a chance to address some of the biggest questions we're hearing from clients as we crack on with 2023 💡
Creds also to Lara Ponniah Venya Wijegoonewardene Tom White for all the feedback throughout the many iterations of this piece! 🙌
lnkd.in/eTKp6mdf
Lovely to be featured in one of the latest posts from Think with Google, getting a chance to address some of the biggest questions we're hearing from clients as we crack on with 2023 💡
Creds also to Lara Ponniah Venya Wijegoonewardene Tom White for all the feedback throughout the many iterations of this piece! 🙌
lnkd.in/eTKp6mdf
Andy Goodwin
Head of Paid Search | Marketing mMBA
We smashed it!
(Well, I personally didn't smash it. But the Brainlabs team who put in all of the work behind this very much did!)
Yesterday, we took home the Creative Coverage award at Google's Partner Summit, which celebrates the best-of-the-best in the industry. 🏆
It's a testament not only to an amazing case study submission in collaboration with The Estée Lauder Companies Inc., but also to some quite frankly very dogged, consistent work that the team has been carrying out for the past 18 months, in which we've tested Google's Demand Gen to its limits to understand how we can best put it to work for our clients.
There were over 1,000 submissions this year, across 9 categories - so to come out as one of the winners feels pretty special!
A massive congratulations to all of the other winners and finalists. 👏
Nathan Ridout Matthew Brett Alex Glover
We smashed it!
(Well, I personally didn't smash it. But the Brainlabs team who put in all of the work behind this very much did!)
Yesterday, we took home the Creative Coverage award at Google's Partner Summit, which celebrates the best-of-the-best in the industry. 🏆
It's a testament not only to an amazing case study submission in collaboration with The Estée Lauder Companies Inc., but also to some quite frankly very dogged, consistent work that the team has been carrying out for the past 18 months, in which we've tested Google's Demand Gen to its limits to understand how we can best put it to work for our clients.
There were over 1,000 submissions this year, across 9 categories - so to come out as one of the winners feels pretty special!
A massive congratulations to all of the other winners and finalists. 👏
Nathan Ridout Matthew Brett Alex Glover
Andy Goodwin
Head of Paid Search | Marketing mMBA
Whilst it's despicable behaviour for me to already be talking about Black Friday 2025, I'm going to do it anyway because Holly Chetwood has compiled an excellent analysis on how consumer demand panned out for Brainlabs' clients during the 2024 retail peak, along with all of the juicy learnings we can take into 2025.
Feel free to borrow the data for any of those final PCAs you're writing, and then shove the report in a drawer until you're ready to go again to start preparing for peak 2025!
Whilst it's despicable behaviour for me to already be talking about Black Friday 2025, I'm going to do it anyway because Holly Chetwood has compiled an excellent analysis on how consumer demand panned out for Brainlabs' clients during the 2024 retail peak, along with all of the juicy learnings we can take into 2025.
Feel free to borrow the data for any of those final PCAs you're writing, and then shove the report in a drawer until you're ready to go again to start preparing for peak 2025!
Andy Goodwin
Head of Paid Search | Marketing mMBA
Does Paid Search Strategy Exist? And if so, what is It?
This feels like the sort of question that should be easy enough to answer for a PPC professional. But it's a topic I've been mulling over for the last few months, and I'm not convinced the answer is necessarily all that obvious.
In fact, I've gotten myself so wound up over it, that I've now put myself on a timer to reach a halfway acceptable answer, by signing up to give a talk on this very topic in a month's time at HeroConf 2025.
To give me a leg up, I'd love to get a pulse check from the industry. So, if you've got any kind of a point of view on what "paid search strategy" means to you, then I'd love to hear it - please chuck it in the Google Form below! It's just 1 question, and hopefully no more than 2 minutes of your time. 🙏
Google Form: lnkd.in/esuvJkDs
HeroConf tickets: lnkd.in/e9NBe2cu
Does Paid Search Strategy Exist? And if so, what is It?
This feels like the sort of question that should be easy enough to answer for a PPC professional. But it's a topic I've been mulling over for the last few months, and I'm not convinced the answer is necessarily all that obvious.
In fact, I've gotten myself so wound up over it, that I've now put myself on a timer to reach a halfway acceptable answer, by signing up to give a talk on this very topic in a month's time at HeroConf 2025.
To give me a leg up, I'd love to get a pulse check from the industry. So, if you've got any kind of a point of view on what "paid search strategy" means to you, then I'd love to hear it - please chuck it in the Google Form below! It's just 1 question, and hopefully no more than 2 minutes of your time. 🙏
Google Form: lnkd.in/esuvJkDs
HeroConf tickets: lnkd.in/e9NBe2cu
Andy Goodwin
Head of Paid Search | Marketing mMBA
Loved this recent piece on Think with Google, talking about some of the latest work between Brainlabs & The Estée Lauder Companies Inc.
Nothing unnecessarily flashy or over-the-top; just a robust, well-rounded combination of:
- Listening to what consumers are actually asking for;
- Some nifty usage of Google Merchant Centre, and;
- Results with that satisfying air of inevitability about them.
What more could you want from a campaign?
Thank you Karolina Orgal and Jamie Girling for the write-up!
lnkd.in/eQpHgHxf
Loved this recent piece on Think with Google, talking about some of the latest work between Brainlabs & The Estée Lauder Companies Inc.
Nothing unnecessarily flashy or over-the-top; just a robust, well-rounded combination of:
- Listening to what consumers are actually asking for;
- Some nifty usage of Google Merchant Centre, and;
- Results with that satisfying air of inevitability about them.
What more could you want from a campaign?
Thank you Karolina Orgal and Jamie Girling for the write-up!
lnkd.in/eQpHgHxf
Andy Goodwin
Head of Paid Search | Marketing mMBA
If you’ve worked anywhere near paid search for the last few years, then you’ll have heard lots said about the movement towards simpler account structures & “Modern Search”. But why is it important, and why does it *actually* work?
It turns out it all comes down to solving optimisation problems, and Holly Chetwood has broken it down brilliantly in Brainlabs’ latest blog. 🤓
If you like metaphors, technology, and N-dimensional solution-space diagrams, then this one is for you.
👇
If you’ve worked anywhere near paid search for the last few years, then you’ll have heard lots said about the movement towards simpler account structures & “Modern Search”. But why is it important, and why does it *actually* work?
It turns out it all comes down to solving optimisation problems, and Holly Chetwood has broken it down brilliantly in Brainlabs’ latest blog. 🤓
If you like metaphors, technology, and N-dimensional solution-space diagrams, then this one is for you.
👇
Andy Goodwin
Head of Paid Search | Marketing mMBA
GML 2025: the year of the Google Ads power user?
For anyone who missed both the event & the livestream (where were you?) we’ve spun up a full write-up of the headline announcements.
But buried within there, I wanted to give some extra airtime to some of my personal faves. There’s no doubt these releases are going to expand the search practitioner’s toolkit - and my take is that they will disproportionately play into the hands of the folks who have the best grasp of “how this all actually works”.
*Smart Bidding Exploration.* Other than in Google’s backend, search bidding hasn’t substantially changed for years and years - so if nothing else, this development is at the very least a refreshing one. On the face of it, you could argue that Smart Bidding Exploration doesn’t jump out of the new-release line-up in quite the same way as some of the other announcements may do; but that’s precisely why it’s caught my attention. The fact that Google chose to hero it in the first place, surely suggests confidence in their early-stage testing results? Definitely one to watch.
*Incrementality Testing.* Understanding incrementality is certainly up there as one of the most important objectives for media buyers, but that doesn’t make it an easy objective to achieve: for the longest time, insufficient budgets, complex data set-ups & location-matching troubles have plagued clients when it comes to properly baking incrementality into their testing roadmap. Anything that knocks down those hurdles gets the thumbs up from me.
*Channel-Level Reporting in PMax.* Need I say any more? The black box is starting to open. Technically this isn’t new news, as Google announced this one on their blog at the end of last month - but that doesn’t mean it isn’t a biggy. Coming to an account near you soon.
*Attributed brand searches for YouTube.* This is slightly narrower in scope than the other 3, but is a neat idea all the same - in essence, you'll be able to measure “user conducted a brand search” as if it were a conversion action for your YouTube campaigns. Important to note that this isn’t quite as powerful an insight as you’d be able to get from a brand-lift study - but the attributed data will be far more readily accessible, and I can certainly see it playing a role in assisting marketers make the case internally for “why invest in brand”.
Lovely stuff. Now, time for a Guinness, I reckon. 🇮🇪
GML 2025: the year of the Google Ads power user?
For anyone who missed both the event & the livestream (where were you?) we’ve spun up a full write-up of the headline announcements.
But buried within there, I wanted to give some extra airtime to some of my personal faves. There’s no doubt these releases are going to expand the search practitioner’s toolkit - and my take is that they will disproportionately play into the hands of the folks who have the best grasp of “how this all actually works”.
*Smart Bidding Exploration.* Other than in Google’s backend, search bidding hasn’t substantially changed for years and years - so if nothing else, this development is at the very least a refreshing one. On the face of it, you could argue that Smart Bidding Exploration doesn’t jump out of the new-release line-up in quite the same way as some of the other announcements may do; but that’s precisely why it’s caught my attention. The fact that Google chose to hero it in the first place, surely suggests confidence in their early-stage testing results? Definitely one to watch.
*Incrementality Testing.* Understanding incrementality is certainly up there as one of the most important objectives for media buyers, but that doesn’t make it an easy objective to achieve: for the longest time, insufficient budgets, complex data set-ups & location-matching troubles have plagued clients when it comes to properly baking incrementality into their testing roadmap. Anything that knocks down those hurdles gets the thumbs up from me.
*Channel-Level Reporting in PMax.* Need I say any more? The black box is starting to open. Technically this isn’t new news, as Google announced this one on their blog at the end of last month - but that doesn’t mean it isn’t a biggy. Coming to an account near you soon.
*Attributed brand searches for YouTube.* This is slightly narrower in scope than the other 3, but is a neat idea all the same - in essence, you'll be able to measure “user conducted a brand search” as if it were a conversion action for your YouTube campaigns. Important to note that this isn’t quite as powerful an insight as you’d be able to get from a brand-lift study - but the attributed data will be far more readily accessible, and I can certainly see it playing a role in assisting marketers make the case internally for “why invest in brand”.
Lovely stuff. Now, time for a Guinness, I reckon. 🇮🇪
Andy Goodwin
Head of Paid Search | Marketing mMBA
At this year's HeroConf, I gave what seemed to be a fairly well-received talk on the topic of:
"Does Paid Search Strategy exist? And if so, what is It?"
Sadly, the room reached capacity pretty quickly - and so droves and droves of people (at least ten, I'm told) were turned away at the door, unable to make it in for the presentation. Their pleas to the doormen fell on unaccommodating ears.
Thankfully though, the kind folks at PPC Hero have captured the essence of the presentation in written form, which you can now peruse at your leisure. No stern-faced bouncers to navigate this time.
lnkd.in/dSdDcssc
At this year's HeroConf, I gave what seemed to be a fairly well-received talk on the topic of:
"Does Paid Search Strategy exist? And if so, what is It?"
Sadly, the room reached capacity pretty quickly - and so droves and droves of people (at least ten, I'm told) were turned away at the door, unable to make it in for the presentation. Their pleas to the doormen fell on unaccommodating ears.
Thankfully though, the kind folks at PPC Hero have captured the essence of the presentation in written form, which you can now peruse at your leisure. No stern-faced bouncers to navigate this time.
lnkd.in/dSdDcssc
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
An awesome report from IAB Europe on key trends & growth areas in Europe for Retail Media. Anyone in the industry should read this as Retail Media is increasingly enhancing broader media planning. Great work Marie-Clare Puffett and exciting times ahead!
An awesome report from IAB Europe on key trends & growth areas in Europe for Retail Media. Anyone in the industry should read this as Retail Media is increasingly enhancing broader media planning. Great work Marie-Clare Puffett and exciting times ahead!
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Yet another successful Retail Media Breakfast & Learn series conducted at Brainlabs HQ yesterday morning 🙌 ! Thanks to Mhairi Harris at dunnhumby and Tesco Media and Insight Platform for taking the teams through the onsite opportunity and how relevant it is for our clients.
Did you know that Tesco.com is the UK’s leading Online Grocery Retailer and commands 35.5% of the Online Grocery market share? Best not ignore that as the opportunity is huge! ⬆ 💰 💥
Yet another successful Retail Media Breakfast & Learn series conducted at Brainlabs HQ yesterday morning 🙌 ! Thanks to Mhairi Harris at dunnhumby and Tesco Media and Insight Platform for taking the teams through the onsite opportunity and how relevant it is for our clients.
Did you know that Tesco.com is the UK’s leading Online Grocery Retailer and commands 35.5% of the Online Grocery market share? Best not ignore that as the opportunity is huge! ⬆ 💰 💥
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Thank you to our friends at Criteo for hosting us at their Sunset Social! Nicole Kivel, Katy Holliday Asmik Bagdasarian , Lola D., Izzy Hardie, and Justin Tay thanks for a fabulous evening packed with wonderful treats, games and great company. I know Fiona O'Sullivan, Brianna Jones and myself feel so lucky at Brainlabs to be working with a super Commerce Max team. Go Retail Media and let all the great work and collaborations keep coming!
Thank you to our friends at Criteo for hosting us at their Sunset Social! Nicole Kivel, Katy Holliday Asmik Bagdasarian , Lola D., Izzy Hardie, and Justin Tay thanks for a fabulous evening packed with wonderful treats, games and great company. I know Fiona O'Sullivan, Brianna Jones and myself feel so lucky at Brainlabs to be working with a super Commerce Max team. Go Retail Media and let all the great work and collaborations keep coming!
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
The
#RetailMedia team at Brainlabs enjoys the flexibility of working both remotely and in the office. When we gather for in-person team meetings, we celebrate our wins with delicious cake and non-alcoholic Prosecco. It's the perfect blend of productivity and camaraderie! Thanks Heidrun Thrainsdottir Kelly Adam Tetlow Fiona O'Sullivan Brianna Jones Katrine E. for taking part in this sweet moment and to Reemie's Cakes for supplying us with a scrumptious treat! 🍰🥂
#Brainlabs
#TeamCulture
The
#RetailMedia team at Brainlabs enjoys the flexibility of working both remotely and in the office. When we gather for in-person team meetings, we celebrate our wins with delicious cake and non-alcoholic Prosecco. It's the perfect blend of productivity and camaraderie! Thanks Heidrun Thrainsdottir Kelly Adam Tetlow Fiona O'Sullivan Brianna Jones Katrine E. for taking part in this sweet moment and to Reemie's Cakes for supplying us with a scrumptious treat! 🍰🥂
#Brainlabs
#TeamCulture
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
The best conference I’ve attended this year was hands down today’s Retail Media Summit hosted by FT Events LLC . What a great day packed with fantastic insights on how Retail Media can build brands. To Nicole Kivel’s point, we tend to underestimate the richness of the data we can get from Retail Media and how that adds so much value to brand equity in store and beyond.
Loved meeting new friends and catching up with old ones from the industry. Big shoutout to Nadine Young and Jason Wescott for educating the audience on the importance of involving Planners and the Strategy teams into the Retail Media conversation. This wave is only starting to rise and it’s about to shake the whole industry - Retail Media will soon undoubtedly become as importwnt as any other lever within a client’s integrated media strategy.
#media
#retailmedia
Event Sponsors: Koddi | Mirakl | Epsilon | STRATACACHE | retailmediatools
The best conference I’ve attended this year was hands down today’s Retail Media Summit hosted by FT Events LLC . What a great day packed with fantastic insights on how Retail Media can build brands. To Nicole Kivel’s point, we tend to underestimate the richness of the data we can get from Retail Media and how that adds so much value to brand equity in store and beyond.
Loved meeting new friends and catching up with old ones from the industry. Big shoutout to Nadine Young and Jason Wescott for educating the audience on the importance of involving Planners and the Strategy teams into the Retail Media conversation. This wave is only starting to rise and it’s about to shake the whole industry - Retail Media will soon undoubtedly become as importwnt as any other lever within a client’s integrated media strategy.
#media
#retailmedia
Event Sponsors: Koddi | Mirakl | Epsilon | STRATACACHE | retailmediatools
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Over the past few weeks we’ve had the pleasure of hosting Epsilon EMEA and dunnhumby over to our Brainlabs office for some Breakfast & Learn sessions.
Thank you Leila Sheridan, Ellie Lathrope and Mhairi Harris for your time educating our teams on the importance of granular consumer data & insights and an omnichannel approach when it comes to planning & activating Retail Media for our clients.
And last but certainly not least, thank you so much for all the generous breakfast goodies you spoilt us with! 🙏🏻🥐🧇☕️
#RetailMedia
#TrainLikeAChampion
#Brainlabs
Over the past few weeks we’ve had the pleasure of hosting Epsilon EMEA and dunnhumby over to our Brainlabs office for some Breakfast & Learn sessions.
Thank you Leila Sheridan, Ellie Lathrope and Mhairi Harris for your time educating our teams on the importance of granular consumer data & insights and an omnichannel approach when it comes to planning & activating Retail Media for our clients.
And last but certainly not least, thank you so much for all the generous breakfast goodies you spoilt us with! 🙏🏻🥐🧇☕️
#RetailMedia
#TrainLikeAChampion
#Brainlabs
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
I really enjoyed attending the Digital Food & Beverage conference last week. Thanks to my friends at Criteo Lara Ayodeji Izzy Hardie and Vince Amato, MCIM CMktr for the invitation.
Key topics included how different FMCGs categorize retail media within their organizations and who has access to those budgets. For some, retail media is part of a Marketing department, for others it sits within Sales and for a few, retail media is part of a central team. Budgets might even be restricted to onsite retail media without a clear indication of who might own the offsite budgets.
We at Brainlabs are agile and nimble enough to act as a bridge between Sales, Marketing, and other teams to create a more unified approach to retail media. We add value for our clients with the following tactics:
1. Integrated Strategy Development:
We work across Sales and Marketing departments to develop cohesive retail media strategies that align with business objectives. By creating integrated campaigns that consider both sales goals and brand marketing, we can ensure that messaging and efforts are consistent and optimized.
2. Data and Insights: We have our own proprietary data and work with third-party advanced analytics and reporting tools. These help us leverage data from different sources (sales data, customer behavior, marketing performance) to create more effective, targeted campaigns. By doing this, we can ensure our clients’ budgets are spent efficiently, driving maximum ROI.
3. Technology Solutions and Optimization Across Channels: Our partnerships with key retail media networks such as Criteo allow us to help client teams navigate and implement the right technology stack. This includes optimizing ad spend across various retail media channels and ensuring campaigns are delivered across the right formats and touchpoints for maximum visibility and conversion.
By bringing these capabilities to the table, we can help our clients navigate the fragmented world of retail media, leading to more effective and efficient use of budgets and resources.
Do get in touch if you want to find out more about our retail media services!
#RetailMedia
#Brainlabs
#DigitalTransformation
I really enjoyed attending the Digital Food & Beverage conference last week. Thanks to my friends at Criteo Lara Ayodeji Izzy Hardie and Vince Amato, MCIM CMktr for the invitation.
Key topics included how different FMCGs categorize retail media within their organizations and who has access to those budgets. For some, retail media is part of a Marketing department, for others it sits within Sales and for a few, retail media is part of a central team. Budgets might even be restricted to onsite retail media without a clear indication of who might own the offsite budgets.
We at Brainlabs are agile and nimble enough to act as a bridge between Sales, Marketing, and other teams to create a more unified approach to retail media. We add value for our clients with the following tactics:
1. Integrated Strategy Development:
We work across Sales and Marketing departments to develop cohesive retail media strategies that align with business objectives. By creating integrated campaigns that consider both sales goals and brand marketing, we can ensure that messaging and efforts are consistent and optimized.
2. Data and Insights: We have our own proprietary data and work with third-party advanced analytics and reporting tools. These help us leverage data from different sources (sales data, customer behavior, marketing performance) to create more effective, targeted campaigns. By doing this, we can ensure our clients’ budgets are spent efficiently, driving maximum ROI.
3. Technology Solutions and Optimization Across Channels: Our partnerships with key retail media networks such as Criteo allow us to help client teams navigate and implement the right technology stack. This includes optimizing ad spend across various retail media channels and ensuring campaigns are delivered across the right formats and touchpoints for maximum visibility and conversion.
By bringing these capabilities to the table, we can help our clients navigate the fragmented world of retail media, leading to more effective and efficient use of budgets and resources.
Do get in touch if you want to find out more about our retail media services!
#RetailMedia
#Brainlabs
#DigitalTransformation
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies.
I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it.
Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills.
Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats.
#retailmedia
#brainlabs
#raisethebar
#buildforthefuture
Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies.
I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it.
Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills.
Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats.
#retailmedia
#brainlabs
#raisethebar
#buildforthefuture
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies.
I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it.
Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills.
Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats.
#retailmedia
#brainlabs
#raisethebar
#buildforthefuture
Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies.
I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it.
Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills.
Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats.
#retailmedia
#brainlabs
#raisethebar
#buildforthefuture
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
This fresh off the news on Digiday - read about my perspective on whether smaller retail media networks can steal a significant market share away from Amazon and Walmart.
Thanks Kimeko McCoy for the awesome opportunity to feature Brainlabs on here!
#retailmedia
#brainlabs
#buildforthefuture
This fresh off the news on Digiday - read about my perspective on whether smaller retail media networks can steal a significant market share away from Amazon and Walmart.
Thanks Kimeko McCoy for the awesome opportunity to feature Brainlabs on here!
#retailmedia
#brainlabs
#buildforthefuture
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨.
Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel.
Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session!
#retailmedia
#brainlabs
#adweek
#luxurymarketing
🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨.
Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel.
Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session!
#retailmedia
#brainlabs
#adweek
#luxurymarketing
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Thanks for the shoutout LDSK 🙌🏻 . It has been a real pleasure representing Brainlabs and speaking alongside you again at Advertising Week Remy Wasyluk and Lucie Leverton !
#RetailMedia
#AI
#Personalisation
#LuxuryMarketing
#AdWeekEurope
Thanks for the shoutout LDSK 🙌🏻 . It has been a real pleasure representing Brainlabs and speaking alongside you again at Advertising Week Remy Wasyluk and Lucie Leverton !
#RetailMedia
#AI
#Personalisation
#LuxuryMarketing
#AdWeekEurope
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Thank you Zac W. and the Current (The Trade Desk ) for featuring Brainlabs and my perspective on how Retail Media is going luxe!
#RetailMedia
#LuxuryMarketing
#BuildforTheFuture
Thank you Zac W. and the Current (The Trade Desk ) for featuring Brainlabs and my perspective on how Retail Media is going luxe!
#RetailMedia
#LuxuryMarketing
#BuildforTheFuture
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels.
One panel that specifically resonated with me was the one on Redefining
#LuxuryAdvertising: Reaching
#LuxuryConsumers While Maintaining
#BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of
#luxurybrands jumping onto the
#retailmedia bandwagon.
My key takeaways from this panel:
Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience.
Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website.
Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way.
Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.
Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels.
One panel that specifically resonated with me was the one on Redefining
#LuxuryAdvertising: Reaching
#LuxuryConsumers While Maintaining
#BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of
#luxurybrands jumping onto the
#retailmedia bandwagon.
My key takeaways from this panel:
Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience.
Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website.
Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way.
Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels.
One panel that specifically resonated with me was the one on Redefining
#LuxuryAdvertising: Reaching
#LuxuryConsumers While Maintaining
#BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of
#luxurybrands jumping onto the
#retailmedia bandwagon.
My key takeaways from this panel:
Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience.
Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website.
Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way.
Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.
Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels.
One panel that specifically resonated with me was the one on Redefining
#LuxuryAdvertising: Reaching
#LuxuryConsumers While Maintaining
#BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of
#luxurybrands jumping onto the
#retailmedia bandwagon.
My key takeaways from this panel:
Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience.
Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website.
Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way.
Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Ended the day in a very luxurious manner thanks to the Partnerships team at Selfridges . Special thanks to Kay Manning and Kate Eastop for offering Brainlabs a sneak preview of what’s in store for Selfridges
#Retail and
#RetailMedia. Brianna Jones and I certainly shared a few ideas after this event and we of course loved the touch of popcorn and wonderful goodie bags!
#Brainlabs
#RaiseTheBar
#BiasForAction
#BuildForTheFuture
#LuxuryRetail
Ended the day in a very luxurious manner thanks to the Partnerships team at Selfridges . Special thanks to Kay Manning and Kate Eastop for offering Brainlabs a sneak preview of what’s in store for Selfridges
#Retail and
#RetailMedia. Brianna Jones and I certainly shared a few ideas after this event and we of course loved the touch of popcorn and wonderful goodie bags!
#Brainlabs
#RaiseTheBar
#BiasForAction
#BuildForTheFuture
#LuxuryRetail
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
What a packed day it was at RetailX’s Retail Media X event today. Thank you Marvin Roberts, Lara Ayodeji and the rest of our friends at Criteo for having Brainlabs be part of all these insightful conversations and panels. Fiona O'Sullivan and I certainly parted with some key takeaways from the sessions.
What particularly resonated with me were
1. Colin Lewis’s zoom in on the Seven Challenges in Retail Media for 2025 (link in comment below)
2. Ryan den Rooijen’s depiction of Currys plc as having unparalleled reach and omnichannel experiences that bring the wonders of AI to life, thus enabling it to become more of a brand vs. a sales only channel in a fireside chat moderated by Nicole Kivel
3. Paul Stafford’s stance on how most (80-90%) retail media briefs coming in are still ROAS focused. There are a minority of leading brands which are leveraging digital screens in store at Superdrug and favoring brand uplift as a result, however this longer term thinking is still a work in progress for the majority
It was also so lovely bumping into some old friends Jason Wescott Adonis A. Maximilian Knorr Leila Sheridan Asmik Bagdasarian Liz Dowsett Vince Amato, MCIM CMktr Thomas Boateng Christine Lu Marie-Clare Puffett Remy Wasyluk and connecting with new ones Emma Helsloot Elizabeth Smith Kay Manning. I’m excited for what’s to come for Brainlabs in Retail Media and how we will be playing more and more in this space 🙌🏻.
#Brainlabs
#RetailMedia
#RetailMediaX
#BuildForTheFuture
#BiasForAction
What a packed day it was at RetailX’s Retail Media X event today. Thank you Marvin Roberts, Lara Ayodeji and the rest of our friends at Criteo for having Brainlabs be part of all these insightful conversations and panels. Fiona O'Sullivan and I certainly parted with some key takeaways from the sessions.
What particularly resonated with me were
1. Colin Lewis’s zoom in on the Seven Challenges in Retail Media for 2025 (link in comment below)
2. Ryan den Rooijen’s depiction of Currys plc as having unparalleled reach and omnichannel experiences that bring the wonders of AI to life, thus enabling it to become more of a brand vs. a sales only channel in a fireside chat moderated by Nicole Kivel
3. Paul Stafford’s stance on how most (80-90%) retail media briefs coming in are still ROAS focused. There are a minority of leading brands which are leveraging digital screens in store at Superdrug and favoring brand uplift as a result, however this longer term thinking is still a work in progress for the majority
It was also so lovely bumping into some old friends Jason Wescott Adonis A. Maximilian Knorr Leila Sheridan Asmik Bagdasarian Liz Dowsett Vince Amato, MCIM CMktr Thomas Boateng Christine Lu Marie-Clare Puffett Remy Wasyluk and connecting with new ones Emma Helsloot Elizabeth Smith Kay Manning. I’m excited for what’s to come for Brainlabs in Retail Media and how we will be playing more and more in this space 🙌🏻.
#Brainlabs
#RetailMedia
#RetailMediaX
#BuildForTheFuture
#BiasForAction
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak.
Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice!
#retail
#retailmedia
#blackfriday
#peakprep
Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak.
Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice!
#retail
#retailmedia
#blackfriday
#peakprep
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Had a fantastic time tonight at the Women in Retail Media Summer Event, thanks to Ellie Prendergast for the invitation! It was an incredible platform bringing together driven women in the sector to exchange stories and advice.
Special thanks to Stefanie Sword-Williams FRSA (she/her) for the empowering pep talk on embracing ambition and conquering self-doubt. Your insights inspired many of us tonight to continuously stretch ourselves outside our comfort zones and be surrounded by the right people in our journey to success. This mindset shift aligns perfectly with our
#RetailMedia team's goal at Brainlabs of enhancing our role as strategic partners, out of the box thinkers, top consultants, and activation specialists for our clients.
I was also great to see a few industry friends there Kay Manning, Elizabeth Smith, Maria Wallenius, Vicky Foster and the lovely Suzy Knight who shared her own journey as a mom of 2 following her professional ambitions unapologetically and so successfully.
Last but not least, it was great meeting new friends Louise Khan and Liz Guiney. Your personal stories were super inspiring to listen to and proof that we are all much stronger than we think.
#WomeninRetailMedia
#BiasForAction
#FBeingHumble
Had a fantastic time tonight at the Women in Retail Media Summer Event, thanks to Ellie Prendergast for the invitation! It was an incredible platform bringing together driven women in the sector to exchange stories and advice.
Special thanks to Stefanie Sword-Williams FRSA (she/her) for the empowering pep talk on embracing ambition and conquering self-doubt. Your insights inspired many of us tonight to continuously stretch ourselves outside our comfort zones and be surrounded by the right people in our journey to success. This mindset shift aligns perfectly with our
#RetailMedia team's goal at Brainlabs of enhancing our role as strategic partners, out of the box thinkers, top consultants, and activation specialists for our clients.
I was also great to see a few industry friends there Kay Manning, Elizabeth Smith, Maria Wallenius, Vicky Foster and the lovely Suzy Knight who shared her own journey as a mom of 2 following her professional ambitions unapologetically and so successfully.
Last but not least, it was great meeting new friends Louise Khan and Liz Guiney. Your personal stories were super inspiring to listen to and proof that we are all much stronger than we think.
#WomeninRetailMedia
#BiasForAction
#FBeingHumble
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
Awards season is upon us and I had the privilege of attending the Olivier Awards this past weekend with my good friend Alexander. While theatre and influencer marketing may seem worlds apart, both are driven by creativity and storytelling. The acceptance speeches in the evening also highlighted some key themes that are highly relevant to our industry:
𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬 𝐀𝐛𝐨𝐮𝐭 𝐀𝐈 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: There was strong condemnation of government proposals allowing tech giants to train AI on artists' work by default. This sparked concerns that AI could threaten the authenticity and creativity of the arts. In influencer marketing, we must be mindful of how AI is used to generate content, ensuring it doesn’t compromise the authenticity and unique voice that makes influencers so valuable to brands. AI must support, not replace, human creativity and originality.
𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: The ceremony underscored the importance of collaboration, with various talents coming together to create something truly magical on stage. In influencer marketing, collaboration is just as crucial. Whether it’s brands working with influencers, creators teaming up with other creators, brands and agency collaboration, or internal teams aligning to bring campaigns to life, success always comes from collective effort. It was inspiring to see everyone - from on stage to backstage to box office - recognized for their contributions, reminding us that every part of the process should be celebrated.
𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: In today’s challenging world environment, storytelling remains more important than ever. Whether at the theatre or on social media, the ability to craft and share compelling narratives that resonate emotionally with audiences is key to success. As people navigate uncertainty and seek connection, great campaigns - just like great performances - are the ones that offer authenticity, hope, and trust. Storytelling in this climate has the power to not only engage but also heal, uplift, and unite.
The Oliviers not only celebrated artistic excellence but also highlighted important lessons for anyone in the business of storytelling, creativity, and collaboration.
Awards season is upon us and I had the privilege of attending the Olivier Awards this past weekend with my good friend Alexander. While theatre and influencer marketing may seem worlds apart, both are driven by creativity and storytelling. The acceptance speeches in the evening also highlighted some key themes that are highly relevant to our industry:
𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬 𝐀𝐛𝐨𝐮𝐭 𝐀𝐈 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: There was strong condemnation of government proposals allowing tech giants to train AI on artists' work by default. This sparked concerns that AI could threaten the authenticity and creativity of the arts. In influencer marketing, we must be mindful of how AI is used to generate content, ensuring it doesn’t compromise the authenticity and unique voice that makes influencers so valuable to brands. AI must support, not replace, human creativity and originality.
𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: The ceremony underscored the importance of collaboration, with various talents coming together to create something truly magical on stage. In influencer marketing, collaboration is just as crucial. Whether it’s brands working with influencers, creators teaming up with other creators, brands and agency collaboration, or internal teams aligning to bring campaigns to life, success always comes from collective effort. It was inspiring to see everyone - from on stage to backstage to box office - recognized for their contributions, reminding us that every part of the process should be celebrated.
𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: In today’s challenging world environment, storytelling remains more important than ever. Whether at the theatre or on social media, the ability to craft and share compelling narratives that resonate emotionally with audiences is key to success. As people navigate uncertainty and seek connection, great campaigns - just like great performances - are the ones that offer authenticity, hope, and trust. Storytelling in this climate has the power to not only engage but also heal, uplift, and unite.
The Oliviers not only celebrated artistic excellence but also highlighted important lessons for anyone in the business of storytelling, creativity, and collaboration.
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
I’m honored to be serving as a judge for the 2025 Global Influencer Marketing Awards.
It’s a privilege to join this exceptional group of industry powerhouses to celebrate the very best in influencer marketing.
From groundbreaking creativity to campaigns that drive real performance, I can’t wait to see the entries that seamlessly blend data and storytelling in meaningful ways.
Let’s recognise the brands, agency teams, and individuals advancing the industry. If you haven’t entered your work yet, the deadline is quickly approaching on April 23rd!
Get your entry in before it’s too late: lnkd.in/ehTpH2Mt
I’m honored to be serving as a judge for the 2025 Global Influencer Marketing Awards.
It’s a privilege to join this exceptional group of industry powerhouses to celebrate the very best in influencer marketing.
From groundbreaking creativity to campaigns that drive real performance, I can’t wait to see the entries that seamlessly blend data and storytelling in meaningful ways.
Let’s recognise the brands, agency teams, and individuals advancing the industry. If you haven’t entered your work yet, the deadline is quickly approaching on April 23rd!
Get your entry in before it’s too late: lnkd.in/ehTpH2Mt
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
This
#InternationalWomensDay, embracing the theme of
#AccelerateAction, I’m excited to support the next generation of women in the creative industry as a mentor through the
#OneMonthMentors initiative, powered by The Elephant Room and WINGSTOP UK (Lemon Pepper Holdings Ltd)
This incredible programme provides emerging female talent with a month of focused training, inspiration, and mentorship from industry giants like Snap Inc., UKTV, and LinkedIn. It’s an honour to be involved in this journey of growth and empowerment. Can't wait to see how these talented mentees shine!
Thank you Shanice Mears FRSA for spearheading such an incredible initiative.
This
#InternationalWomensDay, embracing the theme of
#AccelerateAction, I’m excited to support the next generation of women in the creative industry as a mentor through the
#OneMonthMentors initiative, powered by The Elephant Room and WINGSTOP UK (Lemon Pepper Holdings Ltd)
This incredible programme provides emerging female talent with a month of focused training, inspiration, and mentorship from industry giants like Snap Inc., UKTV, and LinkedIn. It’s an honour to be involved in this journey of growth and empowerment. Can't wait to see how these talented mentees shine!
Thank you Shanice Mears FRSA for spearheading such an incredible initiative.
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
I'm excited serve as a judge for the Campaign Media Awards and to be part of the Main Council Live Judging Day tomorrow!
After completing the independent online judging, it's time to dive into some incredible campaigns with an amazing panel of industry experts.
It's always inspiring to witness the creative brilliance and innovation across the media landscape. This year, I'm eager to celebrate campaigns that are pushing boundaries and setting new standards for creativity and impact! Can't wait to see who takes home the top honours!
#CampaignMediaAwards
#CXMediaAwards
I'm excited serve as a judge for the Campaign Media Awards and to be part of the Main Council Live Judging Day tomorrow!
After completing the independent online judging, it's time to dive into some incredible campaigns with an amazing panel of industry experts.
It's always inspiring to witness the creative brilliance and innovation across the media landscape. This year, I'm eager to celebrate campaigns that are pushing boundaries and setting new standards for creativity and impact! Can't wait to see who takes home the top honours!
#CampaignMediaAwards
#CXMediaAwards
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
I had the privilege of hosting a fireside chat yesterday at The Social Edge event with Brainlabs & Meta, featuring the amazing Francesca Starling from Designer Parfums.
Our discussion centered around "From Control to Co-Creation: Redefining Brand Power in the Age of Influencers." We explored the shift from traditional branded content to influencer co-creation, highlighting the advantages of relinquishing creative control to trusted influencers
Francesca shared insights on how taking this approach can help brands supercharge engagement and reach new audiences on social media. We also discussed how to leverage social data to cut through the noise in today’s crowded landscape while effectively demonstrating business impact throughout the funnel. It was all about pushing boundaries and redefining brand-influencer collaborations!
A huge thank you to Brainlabs and Meta for making this event possible, and to Francesca for being an incredible client partner! Looking forward to more insightful discussions ahead!
I had the privilege of hosting a fireside chat yesterday at The Social Edge event with Brainlabs & Meta, featuring the amazing Francesca Starling from Designer Parfums.
Our discussion centered around "From Control to Co-Creation: Redefining Brand Power in the Age of Influencers." We explored the shift from traditional branded content to influencer co-creation, highlighting the advantages of relinquishing creative control to trusted influencers
Francesca shared insights on how taking this approach can help brands supercharge engagement and reach new audiences on social media. We also discussed how to leverage social data to cut through the noise in today’s crowded landscape while effectively demonstrating business impact throughout the funnel. It was all about pushing boundaries and redefining brand-influencer collaborations!
A huge thank you to Brainlabs and Meta for making this event possible, and to Francesca for being an incredible client partner! Looking forward to more insightful discussions ahead!
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
I’m thrilled to share that last night Brainlabs and DESIGNER PARFUMS won the Global Performance Marketing Awards Award for Best Use of Data & Insights 🏆
This award showcases our innovative first-to-market tool that highlights the direct impact of influencer marketing on in-store sales. A huge thank you to the Designer Parfums team for their incredible collaboration throughout this journey!
Congratulations to everyone involved in this canpaign, which demonstrates how influencer marketing drives real value for brands. The recognition is very well deserved and we all had a fantastic evening celebrating! 🎉
A special shoutout to our client Simply Business who was also shortlisted for Best Use of Influencer Marketing for our fantastic work supporting
#SmallBusinessOwners on TikTok. 🫶
I’m thrilled to share that last night Brainlabs and DESIGNER PARFUMS won the Global Performance Marketing Awards Award for Best Use of Data & Insights 🏆
This award showcases our innovative first-to-market tool that highlights the direct impact of influencer marketing on in-store sales. A huge thank you to the Designer Parfums team for their incredible collaboration throughout this journey!
Congratulations to everyone involved in this canpaign, which demonstrates how influencer marketing drives real value for brands. The recognition is very well deserved and we all had a fantastic evening celebrating! 🎉
A special shoutout to our client Simply Business who was also shortlisted for Best Use of Influencer Marketing for our fantastic work supporting
#SmallBusinessOwners on TikTok. 🫶
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
A New Breed of Influence: Purpose, Performance, and Pedigree
Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking.
We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way.
🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more.
🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause.
💡 Strategic. Purpose-driven. Joyfully disruptive.
With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes.
As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺
Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.
A New Breed of Influence: Purpose, Performance, and Pedigree
Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking.
We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way.
🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more.
🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause.
💡 Strategic. Purpose-driven. Joyfully disruptive.
With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes.
As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺
Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.
Leigh Temple
Managing Director, UK Influencer Marketing at Brainlabs
I’m incredibly proud that Brainlabs has been shortlisted for not one, but two Global Influencer Marketing Awards!
🏆 Best Data-Driven Campaign: DESIGNER PARFUMS
We developed an innovative, first-to-market tool that demonstrated the direct impact of influencer marketing on in-store sales – Boosting performance and strengthening brand identity.
🏆 Best Brand Engagement: Black Ops 6 Launch, Activision
A global cultural moment, driven by incredible creativity, strategic thinking, and a deep understanding of fan communities.
This recognition feels especially meaningful as I had the privilege of serving as a judge for this year’s awards, though not in these two categories (I do like to keep things fair… Even if I am one of our biggest fans!).
Huge congratulations to the talented, passionate Brainlabs team behind these standout campaigns. Being named finalists alongside the best in the world is already a massive achievement.
Now let’s bring it home! 🥂
I’m incredibly proud that Brainlabs has been shortlisted for not one, but two Global Influencer Marketing Awards!
🏆 Best Data-Driven Campaign: DESIGNER PARFUMS
We developed an innovative, first-to-market tool that demonstrated the direct impact of influencer marketing on in-store sales – Boosting performance and strengthening brand identity.
🏆 Best Brand Engagement: Black Ops 6 Launch, Activision
A global cultural moment, driven by incredible creativity, strategic thinking, and a deep understanding of fan communities.
This recognition feels especially meaningful as I had the privilege of serving as a judge for this year’s awards, though not in these two categories (I do like to keep things fair… Even if I am one of our biggest fans!).
Huge congratulations to the talented, passionate Brainlabs team behind these standout campaigns. Being named finalists alongside the best in the world is already a massive achievement.
Now let’s bring it home! 🥂
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Now this is a win we can all feel GREAT about. 💙
I'm beyond proud to welcome UNICEF USA as a client — one of the most globally respected and mission-driven organizations out there.
Who says SEO is just a job?
This partnership is more than performance marketing — it’s purpose-driven work that has the potential to make a real difference. I can’t wait to help amplify the impact of such an iconic nonprofit.
Huge shoutout to the Brainlabs team who successfully showed UNICEF what partnering with Brainlabs means. 🙌
Let’s go. 💪🌍
#SEO
lnkd.in/g5cS_EGq
Now this is a win we can all feel GREAT about. 💙
I'm beyond proud to welcome UNICEF USA as a client — one of the most globally respected and mission-driven organizations out there.
Who says SEO is just a job?
This partnership is more than performance marketing — it’s purpose-driven work that has the potential to make a real difference. I can’t wait to help amplify the impact of such an iconic nonprofit.
Huge shoutout to the Brainlabs team who successfully showed UNICEF what partnering with Brainlabs means. 🙌
Let’s go. 💪🌍
#SEO
lnkd.in/g5cS_EGq
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Tariffs stifle growth through increased costs of goods from suppressed demand and, according to recent trade flow data, also suppressed supply. It also stifles innovation through competitive isolation (e.g., BYD vs. Tesla). This is the worst combination for an economic system built on growth and innovation.
This has riddled the market and dinner table conversations with uncertainty.
However, even in the face of heavy tariffs, US ecommerce sales are projected to keep growing through 2025.
This EMARKETER forecast highlights three potential paths:
🔵 Limited tariffs: $1,287B by 2025:
⚪ Moderate tariffs: $1,254B by 2025
🔴 Heavy tariffs: $1,213B by 2025
While tariffs introduce uncertainty for businesses and consumers alike, this trajectory aligns with what we’ve seen historically in every economic event in the last two decades: ecommerce continues to expand, fueled by brand investment in better online experiences, loyalty programs, and VIP customer engagement.
Tariffs will slow growth, but the digital momentum and consumer demand for exceptional online experiences show no signs of reversing.
Brands that continue to prioritize customer-centric online experiences— investing in SEO, CRO, and streamlining their purchase journeys—will be best positioned to weather uncertainty. 🌐
#seo
#marketing
#tariffs
Tariffs stifle growth through increased costs of goods from suppressed demand and, according to recent trade flow data, also suppressed supply. It also stifles innovation through competitive isolation (e.g., BYD vs. Tesla). This is the worst combination for an economic system built on growth and innovation.
This has riddled the market and dinner table conversations with uncertainty.
However, even in the face of heavy tariffs, US ecommerce sales are projected to keep growing through 2025.
This EMARKETER forecast highlights three potential paths:
🔵 Limited tariffs: $1,287B by 2025:
⚪ Moderate tariffs: $1,254B by 2025
🔴 Heavy tariffs: $1,213B by 2025
While tariffs introduce uncertainty for businesses and consumers alike, this trajectory aligns with what we’ve seen historically in every economic event in the last two decades: ecommerce continues to expand, fueled by brand investment in better online experiences, loyalty programs, and VIP customer engagement.
Tariffs will slow growth, but the digital momentum and consumer demand for exceptional online experiences show no signs of reversing.
Brands that continue to prioritize customer-centric online experiences— investing in SEO, CRO, and streamlining their purchase journeys—will be best positioned to weather uncertainty. 🌐
#seo
#marketing
#tariffs
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Marketing budgets spent wisely drive business growth, so there's a strong case for holding the line on spending. That said, budget cuts are sometimes unavoidable.
If that happens, remember this: SEO and CRO remain two of the most cost-effective, high-ROI investments you can make. They not only deliver results but also build long-term brand value. Investing in them sooner rather than later can secure resources when you need them most.
I'm not here to fearmonger, but having a strategy for how to pivot your budget smartly when needed is always a good idea.
Marketing budgets spent wisely drive business growth, so there's a strong case for holding the line on spending. That said, budget cuts are sometimes unavoidable.
If that happens, remember this: SEO and CRO remain two of the most cost-effective, high-ROI investments you can make. They not only deliver results but also build long-term brand value. Investing in them sooner rather than later can secure resources when you need them most.
I'm not here to fearmonger, but having a strategy for how to pivot your budget smartly when needed is always a good idea.
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Need proof that Google likes it when you use Google products?
SearchPilot just showed that removing a Google Maps embedding on a local page dropped organic traffic 7%!!
I'm no conspiracist, so I'll say this: it makes sense! Google is better able to understand information when it leans on the platforms that it has built (and trusts).
So, when you're debating between Google Maps vs. Apple Maps or YouTube vs. Vimeo...you now know which to choose. ;)
#seo
#localseo
#marketing
#website
Need proof that Google likes it when you use Google products?
SearchPilot just showed that removing a Google Maps embedding on a local page dropped organic traffic 7%!!
I'm no conspiracist, so I'll say this: it makes sense! Google is better able to understand information when it leans on the platforms that it has built (and trusts).
So, when you're debating between Google Maps vs. Apple Maps or YouTube vs. Vimeo...you now know which to choose. ;)
#seo
#localseo
#marketing
#website
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🚨 Big brands are winning the SEO game—but what about the small & mighty brands?
I’m thrilled to announce that I’ll be speaking at MozCon NYC this year!
My talk:
“SEO Privilege & Real-World Bias: How the Small & Mighty Can Still Win”
In a digital world where authority and history often trump innovation and authenticity, small businesses and underdogs face real barriers to visibility. Just like in the real world, privilege shapes who gets heard and who gets overlooked.
I'll unpack:
🔍 What "SEO privilege" is—and how it mirrors real-world bias
📉 Why algorithms favor the already-powerful
🚀 How scrappy, values-driven brands are breaking through using community, creativity & platforms like TikTok and AI search
🧠 The cognitive biases holding newcomers back—and how to overcome them
📢 Why SEOs must take a stand to amplify underrepresented voices
If you believe in making SEO more equitable, more human, and more impactful, this one’s for you. Let’s rewrite the rules together!
See you at
#MozCon 💥
#seo
#cro
#websites
#marketing
🚨 Big brands are winning the SEO game—but what about the small & mighty brands?
I’m thrilled to announce that I’ll be speaking at MozCon NYC this year!
My talk:
“SEO Privilege & Real-World Bias: How the Small & Mighty Can Still Win”
In a digital world where authority and history often trump innovation and authenticity, small businesses and underdogs face real barriers to visibility. Just like in the real world, privilege shapes who gets heard and who gets overlooked.
I'll unpack:
🔍 What "SEO privilege" is—and how it mirrors real-world bias
📉 Why algorithms favor the already-powerful
🚀 How scrappy, values-driven brands are breaking through using community, creativity & platforms like TikTok and AI search
🧠 The cognitive biases holding newcomers back—and how to overcome them
📢 Why SEOs must take a stand to amplify underrepresented voices
If you believe in making SEO more equitable, more human, and more impactful, this one’s for you. Let’s rewrite the rules together!
See you at
#MozCon 💥
#seo
#cro
#websites
#marketing
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Most SEOs are solving only half the problem.
They optimize for Google searches… but forget that demand often begins long before someone types anything into a search bar.
Social discovery on TikTok. Product curiosity on Amazon. Brand inspiration on Instagram.
Demand is omnichannel. Search intent is layered. And if you're only looking at GA4 or GSC, you're missing the full story.
At Brainlabs, we call it Real Intelligence:
✅ Where did your user come from before the keyword you’re optimizing for?
✅ Where do they go after?
✅ What platforms are they spending time on that your SEO strategy completely ignores?
To build SEO that actually drives business results, you need to:
→ Map the entire user journey
→ Tailor your strategy to each platform
→ Meet users where they are — not just where it’s easy to measure
This isn’t about gaming algorithms.
It’s about understanding people.
This was included in my Majestic (Majestic.com) podcast with David Bain. Check it out below!
Is your SEO team thinking this way yet?
👇 I'd love to hear how you’re rethinking SEO across search + discovery.
lnkd.in/g4EChfY8
#SEO
#DigitalMarketing
#MarketingLeadership
#SearchStrategy
#AudienceResearch
#CRO
#AmazonSEO
#TikTokSEO
#DataDrivenMarketing
#Brainlabs
Most SEOs are solving only half the problem.
They optimize for Google searches… but forget that demand often begins long before someone types anything into a search bar.
Social discovery on TikTok. Product curiosity on Amazon. Brand inspiration on Instagram.
Demand is omnichannel. Search intent is layered. And if you're only looking at GA4 or GSC, you're missing the full story.
At Brainlabs, we call it Real Intelligence:
✅ Where did your user come from before the keyword you’re optimizing for?
✅ Where do they go after?
✅ What platforms are they spending time on that your SEO strategy completely ignores?
To build SEO that actually drives business results, you need to:
→ Map the entire user journey
→ Tailor your strategy to each platform
→ Meet users where they are — not just where it’s easy to measure
This isn’t about gaming algorithms.
It’s about understanding people.
This was included in my Majestic (Majestic.com) podcast with David Bain. Check it out below!
Is your SEO team thinking this way yet?
👇 I'd love to hear how you’re rethinking SEO across search + discovery.
lnkd.in/g4EChfY8
#SEO
#DigitalMarketing
#MarketingLeadership
#SearchStrategy
#AudienceResearch
#CRO
#AmazonSEO
#TikTokSEO
#DataDrivenMarketing
#Brainlabs