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Marisa Jackels

Writer

Can’t wait to mark this one up. Thanks for sharing your micro-lessons 🇺🇦 Eddie Shleyner! —— #cooywriting #verygoodcopy …more
Can’t wait to mark this one up. Thanks for sharing your micro-lessons 🇺🇦 Eddie Shleyner! —— #cooywriting #verygoodcopy …more

Abhi Singh 🖖

Copywriting for founders & brands | Certified brand marketer | Top performing salesman

The ghostwriter's true work: It's not writing. It's recognizing the client's human-ness. It's recognizing patterns. Preserving the relatable part of the founder's journey, and removing everything else. Showcasing just that. That's the work of a ghostwriter. The founder is sophisticated and intelligent. Accomplished, today. But what was the founder once curious about, that he/she has answers to now? What was the founder once clueless about, that the audience is clueless about today? "What to write next? What to write next? What to write next?" That's pressure. Making a founder sound smart. The next Naval Ravikant. That's pressure. Even Naval just talks about his curiosities. About everyday things: stress, meditation, the known, the unknown. 'Content strategy' is way too loaded. Keeping things simple, helpful, inspiring. That's thought leadership. That's expert positioning. _____ 📌 If you're an expert, you can educate your audience on autopilot. Book a 1:1 from my featured section, I'll show you how. P.S. Super how I'm now applying 🇺🇦 Eddie's ideas to ghostwriting. …more
The ghostwriter's true work: It's not writing. It's recognizing the client's human-ness. It's recognizing patterns. Preserving the relatable part of the founder's journey, and removing everything else. Showcasing just that. That's the work of a ghostwriter. The founder is sophisticated and intelligent. Accomplished, today. But what was the founder once curious about, that he/she has answers to now? What was the founder once clueless about, that the audience is clueless about today? "What to write next? What to write next? What to write next?" That's pressure. Making a founder sound smart. The next Naval Ravikant. That's pressure. Even Naval just talks about his curiosities. About everyday things: stress, meditation, the known, the unknown. 'Content strategy' is way too loaded. Keeping things simple, helpful, inspiring. That's thought leadership. That's expert positioning. _____ 📌 If you're an expert, you can educate your audience on autopilot. Book a 1:1 from my featured section, I'll show you how. P.S. Super how I'm now applying 🇺🇦 Eddie's ideas to ghostwriting. …more

José Antonio Ruiz Pastor

International Trade and Investment Advisor // MBA in International Management at ICEX-CECO

All I did was shuffle through a couple of pages. You know, just a cheeky sneak-peek of what's coming... Have you ever come across a paragraph so profoundly obvious that you can't get it out of your head? That's what I just felt with 3 random extracts from this book. It looks amazing, congratulations 🇺🇦 Eddie Shleyner, can't wait to dive in! …more
All I did was shuffle through a couple of pages. You know, just a cheeky sneak-peek of what's coming... Have you ever come across a paragraph so profoundly obvious that you can't get it out of your head? That's what I just felt with 3 random extracts from this book. It looks amazing, congratulations 🇺🇦 Eddie Shleyner, can't wait to dive in! …more

Aleksandra Iakovleva

Writer | Content Marketing Specialist

If you’re a copywriter, marketer, or someone that wants to tap into the secrets of clear and eloquent communication — this book is for you. Read it. Feel it. Understand it. (Then get in touch and we can chat 😊 The world is full of wonderful coincidences!) P.S. - I stopped on my tracks on page 105 to write this. 10/10 Thank you 🇺🇦 Eddie Shleyner at VeryGoodCopy …more
If you’re a copywriter, marketer, or someone that wants to tap into the secrets of clear and eloquent communication — this book is for you. Read it. Feel it. Understand it. (Then get in touch and we can chat 😊 The world is full of wonderful coincidences!) P.S. - I stopped on my tracks on page 105 to write this. 10/10 Thank you 🇺🇦 Eddie Shleyner at VeryGoodCopy …more

Maggie DenHerder, CDR

Copywriter/Content Writer

I find Shleyner’s book to be a goldmine of practical advice for writing compelling copy. I appreciate how he breaks down complex ideas into easy-to-follow tips. The book’s focus on clear, concise writing and powerful headlines is right in line with my own approach to writing at Creative Arcade. …more
I find Shleyner’s book to be a goldmine of practical advice for writing compelling copy. I appreciate how he breaks down complex ideas into easy-to-follow tips. The book’s focus on clear, concise writing and powerful headlines is right in line with my own approach to writing at Creative Arcade. …more

Creative Arcade

Advertising Agency

At Creative Arcade, we believe that learning never stops. That's why our copywriter Maggie is diving into 'Very Good Copy' by Eddie Shleyner. Keeping our skills sharp and staying curious helps us deliver fresh, innovative ideas for our clients every day. The more we learn, the more we grow. #NationalReadABookDay #PowerOfPlay #CreativeArcade
At Creative Arcade, we believe that learning never stops. That's why our copywriter Maggie is diving into 'Very Good Copy' by Eddie Shleyner. Keeping our skills sharp and staying curious helps us deliver fresh, innovative ideas for our clients every day. The more we learn, the more we grow. #NationalReadABookDay #PowerOfPlay #CreativeArcade

Kevin Smith

Messaging & Positioning That Makes Analytics, Data & AI Companies Stand Out

Very Good Copy was easily one of the best books I've read in the past few years. Highly recommended.

Darius Kasiulynas

Writing copy that strikes a chord

As someone who struggles to maintain focus, I was captivated by this incredible book from 🇺🇦 Eddie Shleyner The story-based format makes it very easy to read. Plus, the book’s packed with valuable tips any copywriter can use. I highly recommend it. Great job, Eddie!
As someone who struggles to maintain focus, I was captivated by this incredible book from 🇺🇦 Eddie Shleyner The story-based format makes it very easy to read. Plus, the book’s packed with valuable tips any copywriter can use. I highly recommend it. Great job, Eddie!

Anthony Davis

👨🏼‍💻 Security Awareness Creator

Security Awareness Book Recommendation! Very Good Copy by Eddie Shleyner If you work in a security awareness role, there is a good chance that you will need to write copy from time to time. It could be Newsletters, Reports, Emails, Posters or Nudges. Read this book and have a pencil to write your thoughts in all the empty spaces. Then, reread it with a bunch of Post-it sticky markers so you can highlight pages to go back again and again. It’s that kind of book. Read it, and you’ll be better. It’s that simple. Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter amzn.eu/d/8IZ0gjA
Security Awareness Book Recommendation! Very Good Copy by Eddie Shleyner If you work in a security awareness role, there is a good chance that you will need to write copy from time to time. It could be Newsletters, Reports, Emails, Posters or Nudges. Read this book and have a pencil to write your thoughts in all the empty spaces. Then, reread it with a bunch of Post-it sticky markers so you can highlight pages to go back again and again. It’s that kind of book. Read it, and you’ll be better. It’s that simple. Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter amzn.eu/d/8IZ0gjA

Anita Ellis

Punchy copywriter for bold brands 👊 | #CopywritersUnite Host (Birmingham)

643 grams. That’s how much 🇺🇦 Eddie Shleyner’s book ‘Very Good Copy’ weighs. It’s a whopper. But it’s a whopper I HAD to take on holiday because it arrived just before I went. And I couldn’t leave it at home and wait 2 weeks to read it (what with everyone raving about it on LinkedIn 🤩) It’s a delicious lesson in storytelling, copywriting and marketing. Actually it’s not just a lesson, there’s so much in there, it’s more like a flippin' degree. If you’ve been thinking about buying Eddie’s book, I can confirm it was worth the clothes I had to take out to fit it in 😉 What are your non-negotiables to take on holiday? #Copywriting #TravelLight
643 grams. That’s how much 🇺🇦 Eddie Shleyner’s book ‘Very Good Copy’ weighs. It’s a whopper. But it’s a whopper I HAD to take on holiday because it arrived just before I went. And I couldn’t leave it at home and wait 2 weeks to read it (what with everyone raving about it on LinkedIn 🤩) It’s a delicious lesson in storytelling, copywriting and marketing. Actually it’s not just a lesson, there’s so much in there, it’s more like a flippin' degree. If you’ve been thinking about buying Eddie’s book, I can confirm it was worth the clothes I had to take out to fit it in 😉 What are your non-negotiables to take on holiday? #Copywriting #TravelLight

Nick Marley

Direct Response Copywriter

You don’t buy a book about copywriting expecting to feel tears roll down your cheeks while you’re reading it… But here I am. Congrats Eddie, Homerun Oh yeah, great copywriting lessons, too. …more
You don’t buy a book about copywriting expecting to feel tears roll down your cheeks while you’re reading it… But here I am. Congrats Eddie, Homerun Oh yeah, great copywriting lessons, too. …more

Benita Elizabeth

Marketer | Content Strategist & Copywriter Talking about Marketing & Employee Satisfaction

When upskilling is the only way to grow and you have to start every “very good copy” by unlearning what you know, to trust the process of relearning copywriting with 🇺🇦 Eddie Shleyner Let’s go!!!!! …more
When upskilling is the only way to grow and you have to start every “very good copy” by unlearning what you know, to trust the process of relearning copywriting with 🇺🇦 Eddie Shleyner Let’s go!!!!! …more

Mitchell Wood

Freelance Copywriter & Content Writer @ Content with Mitch 👋🏻

What can I say? 🤔 That hasn’t been said already. I’ll keep it short, sweet. Smashing book 🇺🇦 Eddie Shleyner. Connected with every story and word and thought. Boundless knowledge. Easily digested. Poetic. A cracking read📖 Go you! #VeryGoodCopy #TheBook …more
What can I say? 🤔 That hasn’t been said already. I’ll keep it short, sweet. Smashing book 🇺🇦 Eddie Shleyner. Connected with every story and word and thought. Boundless knowledge. Easily digested. Poetic. A cracking read📖 Go you! #VeryGoodCopy #TheBook …more

Mary Hart

The Voice of Locus Robotics | Senior Content Marketing Manager

Thrilled to receive a copy of the book VeryGoodCopy by 🇺🇦 Eddie Shleyner in the mail today from Brendan Hufford . Thanks so much, Brendan. Been meaning to read “Very Good Copy” for a while now, since Eddie’s posts are fantastic! …more
Thrilled to receive a copy of the book VeryGoodCopy by 🇺🇦 Eddie Shleyner in the mail today from Brendan Hufford . Thanks so much, Brendan. Been meaning to read “Very Good Copy” for a while now, since Eddie’s posts are fantastic! …more

Pauline Riviere

@PaulineRiviere

One aha moment (at least) at every page, courtesy of @VeryGoodCopy

Catalin Zorzini ✦ tech ✦ ethics ✦ kindness

@zorzini

Just wrapped up the @VeryGoodCopy book by Eddie Shleyner, and it absolutely lives up to its name! Here are my top 10 notes with short, actionable insights for entrepreneurs, solopreneurs, indie hackers:
Just wrapped up the @VeryGoodCopy book by Eddie Shleyner, and it absolutely lives up to its name! Here are my top 10 notes with short, actionable insights for entrepreneurs, solopreneurs, indie hackers:

Hannah Brady

Creating strategic marketing content with personality

🇺🇦 Eddie Shleyner honestly, no BS, it's one of the best copywriting books I've read 👌🏼 I've just finished the "think like a copywriter" part of the book. Now moving into the "write like one" section. It's making me excited about copy again after a loooooonnngggg lull.
🇺🇦 Eddie Shleyner honestly, no BS, it's one of the best copywriting books I've read 👌🏼 I've just finished the "think like a copywriter" part of the book. Now moving into the "write like one" section. It's making me excited about copy again after a loooooonnngggg lull.

Rob Maiale

Architect of Mind-Expanding Substance | Creative, Brand & Content Leader for Clinical Research & B2B Healthcare

A masterclass in storytelling for ANYONE who writes—be it an ad, email, slide deck, or post… I’ve had anything but a linear career path, which makes me at times wonder what I missed from a more “traditional“ starting point. Eddie takes you back in time and along for the ride as he put in the work to master his craft. Honesty, humility, grit. This book isn’t about writing, rather thinking and practice and process… Smart ideas and approaches from people who became legends due to their ability to influence with words—in other words, something for EVERYONE. Bravo, 🇺🇦 Eddie Shleyner. #copywriting …more
A masterclass in storytelling for ANYONE who writes—be it an ad, email, slide deck, or post… I’ve had anything but a linear career path, which makes me at times wonder what I missed from a more “traditional“ starting point. Eddie takes you back in time and along for the ride as he put in the work to master his craft. Honesty, humility, grit. This book isn’t about writing, rather thinking and practice and process… Smart ideas and approaches from people who became legends due to their ability to influence with words—in other words, something for EVERYONE. Bravo, 🇺🇦 Eddie Shleyner. #copywriting …more

Kelly Allen

Ethical marketing writer and copyeditor. Helping tech, cyber, finance, and advisory brands turn complex topics into simple, values-led copy and content

So chuffed to have 🇺🇦 Eddie Shleyner book in my hands. I did the VGC online course last year and was so hoping it would manifest in physical form. My prayers were answered, here it is. If you are a copywriter, content creator, marketer or anyone that has to sell something, read this immediately. Find it on Amazon, and thank me later. Very Good Copy: 207 Micro-Lessons... lnkd.in/gc-czg6Q …more
So chuffed to have 🇺🇦 Eddie Shleyner book in my hands. I did the VGC online course last year and was so hoping it would manifest in physical form. My prayers were answered, here it is. If you are a copywriter, content creator, marketer or anyone that has to sell something, read this immediately. Find it on Amazon, and thank me later. Very Good Copy: 207 Micro-Lessons... lnkd.in/gc-czg6Q …more

Dmitry Shamis

Scale your brand and creative | CMO, Advisor, Dad

Well there's the weekend gone... 😁 So unbelievably exciting to hold this beauty in my hands. The biggest congratulations to 🇺🇦 Eddie Shleyner and I'm in awe at being included at acknowledgements. Thank you, my friend! …more
Well there's the weekend gone... 😁 So unbelievably exciting to hold this beauty in my hands. The biggest congratulations to 🇺🇦 Eddie Shleyner and I'm in awe at being included at acknowledgements. Thank you, my friend! …more

Mel Barfield

copywriter | speaker | middle child | podcast co-host | copyeditor

Shley hello to my little friend. See what I did there? I was quite proud of that. Prouder than is warranted. Congratulations 🇺🇦 Eddie Shleyner on releasing your new book! ♥️🎉 Eddie is the undisputed nicest copywriter ever, like if good vibes were captured and distilled down to their very essence and then a human was engineered in a lab from the goo. 🧪 Can't wait to get stuck in. But also kinda wanna save it til I'm on holiday next month. Maybe I'll do both, it's a chunky one 👌🏻 #VeryGoodCopy #VeryNiceEddie #CopywritersUnite …more
Shley hello to my little friend. See what I did there? I was quite proud of that. Prouder than is warranted. Congratulations 🇺🇦 Eddie Shleyner on releasing your new book! ♥️🎉 Eddie is the undisputed nicest copywriter ever, like if good vibes were captured and distilled down to their very essence and then a human was engineered in a lab from the goo. 🧪 Can't wait to get stuck in. But also kinda wanna save it til I'm on holiday next month. Maybe I'll do both, it's a chunky one 👌🏻 #VeryGoodCopy #VeryNiceEddie #CopywritersUnite …more

Brendan Hufford

SaaS Marketing - Growth through Content & Community (without a retainer!) | Newsletter: Exploring how SaaS companies *actually* get customers

I just bought 🇺🇦 Eddie's new book. I'm giving away 5 more to my friends on here. Here's how: 1. I'll pick 5 random friends that comment. 2. I'll click that fun little Sendoso button to send you a copy of his new book (I don't even need your address) If I could give you one skillset to improve your life (and career), it'd be copywriting. Nobody better to teach it in the modern era than Ed. He's also a dad like me so drop your favorite dad joke and let's blow this up for him! 👇
I just bought 🇺🇦 Eddie's new book. I'm giving away 5 more to my friends on here. Here's how: 1. I'll pick 5 random friends that comment. 2. I'll click that fun little Sendoso button to send you a copy of his new book (I don't even need your address) If I could give you one skillset to improve your life (and career), it'd be copywriting. Nobody better to teach it in the modern era than Ed. He's also a dad like me so drop your favorite dad joke and let's blow this up for him! 👇

Chelsea Lassen, MBA 🏳️‍🌈

Social-first Marketing Leader | Organic social media strategy for B2B that isn’t boring

Saturdays are for new tattoos with a side of very good reading. The email notification of this book being available for pre-order hit last week and I’ve never clicked “order” so quickly. Very excited for this very good book by 🇺🇦 Eddie Shleyner. …more
Saturdays are for new tattoos with a side of very good reading. The email notification of this book being available for pre-order hit last week and I’ve never clicked “order” so quickly. Very excited for this very good book by 🇺🇦 Eddie Shleyner. …more

Fleur Willemijn van Beinum

Head of Brand and Content

“This book gives you more sound, simple copywriting advice per page than anything I have read.” → this quote sets a high bar for my expectations. Very high. Can't wait 🇺🇦 Eddie Shleyner
“This book gives you more sound, simple copywriting advice per page than anything I have read.” → this quote sets a high bar for my expectations. Very high. Can't wait 🇺🇦 Eddie Shleyner

Dmitry Shamis

Scale your brand and creative | CMO, Advisor, Dad

A quick Sunday reminder to go do something else... This is one my favorite anecdotes from 🇺🇦 Eddie Shleyner (it's in his book Very Good Copy). The best creative work comes from having space and time away from your keyboard. You won't get any new ideas staring at the brief but you just might if you go for a walk, do some exercise, or build a Lego kit. Anyone working on something fun today? …more
A quick Sunday reminder to go do something else... This is one my favorite anecdotes from 🇺🇦 Eddie Shleyner (it's in his book Very Good Copy). The best creative work comes from having space and time away from your keyboard. You won't get any new ideas staring at the brief but you just might if you go for a walk, do some exercise, or build a Lego kit. Anyone working on something fun today? …more

Paul Lewis

I help B2B businesses define their brand strategy, story and style. Head of Strategy at Fellowship

This new book by 🇺🇦 Eddie Shleyner deserves to be an instant copywriting classic. It landed through my letterbox late on Saturday. Aside from a night’s sleep, my habitual Sunday morning cycle ride, and a little Olympics watching, I’ve hardly put it down. I devoured all 451 pages by the time I went to bed last night. Next I’ll go back over it, adding more notes and picking out key passages and quotes. What’s so good about it? It’s not just instructive, it’s an inspiring and intimate look at copywriting through the lens of Eddie’s life experiences. Most of the 207 ‘micro-lessons’ about thinking and writing are vignettes based on personal stories. They make the author relatable, forging a strong bond with the reader. Eddie comes across as a lovely, caring and thoughtful guy. This has a halo effect, making his writing eminently engaging and persuasive. Almost as persuasive as a thug threatening to rip out your fingernails with a pair of pliers. Almost, but not quite. Do yourself a favour and buy Eddie’s book. It will make you a better writer. Its true life tales may even make you a better parent, partner, pet owner, friend and colleague. What are you waiting for? Assuming your fingers are still intact, put them to good use and order your copy now. …more
This new book by 🇺🇦 Eddie Shleyner deserves to be an instant copywriting classic. It landed through my letterbox late on Saturday. Aside from a night’s sleep, my habitual Sunday morning cycle ride, and a little Olympics watching, I’ve hardly put it down. I devoured all 451 pages by the time I went to bed last night. Next I’ll go back over it, adding more notes and picking out key passages and quotes. What’s so good about it? It’s not just instructive, it’s an inspiring and intimate look at copywriting through the lens of Eddie’s life experiences. Most of the 207 ‘micro-lessons’ about thinking and writing are vignettes based on personal stories. They make the author relatable, forging a strong bond with the reader. Eddie comes across as a lovely, caring and thoughtful guy. This has a halo effect, making his writing eminently engaging and persuasive. Almost as persuasive as a thug threatening to rip out your fingernails with a pair of pliers. Almost, but not quite. Do yourself a favour and buy Eddie’s book. It will make you a better writer. Its true life tales may even make you a better parent, partner, pet owner, friend and colleague. What are you waiting for? Assuming your fingers are still intact, put them to good use and order your copy now. …more

Vicki Thomas

Freelance Content Writer and Strategist

Stoked to have 🇺🇦 Eddie Shleyner’s book arrive today! Time to get comfy and soak in Eddie’s expertise.
Stoked to have 🇺🇦 Eddie Shleyner’s book arrive today! Time to get comfy and soak in Eddie’s expertise.

Matthew Wood

Copywriting | Content | Editing 🖋 Blogs, Articles, Website content, Socials 🖋 Education, Property, Lifestyle and Well-being

It's true. Good things come in threes. Ready for a cracking week, with three causes for celebration. Each one can be connected to the other. 1. In the airport, ready for a sunny departure. 2. Looking forward to some time digging into "Very Good Copy" (Thanks 🇺🇦 Eddie Shleyner), alongside pool and fun time. And, linked to number 2... 3. It's my birthday and my kids are telling everyone. Going with it. Very good. …more
It's true. Good things come in threes. Ready for a cracking week, with three causes for celebration. Each one can be connected to the other. 1. In the airport, ready for a sunny departure. 2. Looking forward to some time digging into "Very Good Copy" (Thanks 🇺🇦 Eddie Shleyner), alongside pool and fun time. And, linked to number 2... 3. It's my birthday and my kids are telling everyone. Going with it. Very good. …more

Emma Greer

Website Copywriter 🔴 Blog Writer 🔴 Article Writer 🔴 Personality-led copy that sells for service providers

I got some very exciting post over the weekend. 👀 My copy of 🇺🇦 Eddie Shleyner's new book arrived! 🥳 I subscribe to a lot of newsletters about marketing, messaging, and copywriting. Eddie's is by far my favourite, so I cannot WAIT to get stuck into the book. I highly recommend you check out the VeryGoodCopy newsletter, or the book. Your writing will improve as a result. 🙌 …more
I got some very exciting post over the weekend. 👀 My copy of 🇺🇦 Eddie Shleyner's new book arrived! 🥳 I subscribe to a lot of newsletters about marketing, messaging, and copywriting. Eddie's is by far my favourite, so I cannot WAIT to get stuck into the book. I highly recommend you check out the VeryGoodCopy newsletter, or the book. Your writing will improve as a result. 🙌 …more

Julie Nichols

Marketing Leader for Small Businesses Ready to Scale | Fractional CMO

Where to find me this weekend: With my nose in 🇺🇦 Eddie Shleyner’s VERY GOOD COPY. 👏🏼👏🏼👏🏼👏🏼 First micro-lesson and I’m already hooked. 🪝
Where to find me this weekend: With my nose in 🇺🇦 Eddie Shleyner’s VERY GOOD COPY. 👏🏼👏🏼👏🏼👏🏼 First micro-lesson and I’m already hooked. 🪝

Francesco Pazzaglia

Head of Communications @Cubbit | Product Marketing

Finally arrived 😍 from the best of the bests 🇺🇦 Eddie Shleyner

Natalie Roth

Customer focused, creative GTM leader empowering global brands with solutions to drive frontline employee engagement and performance.

Heading home from visiting my boys at camp and passing the time with 🇺🇦 Eddie Shleyner’s new book. An amazing guide on copywriting but so much more. Every page full of kernels of wisdom on the creative process, curiosity, self doubt, trust, AI, the human experience, making meaningful connections. I could go on…but really just thankful for the inspiration to reflect on a day that was full of so many emotions. …more
Heading home from visiting my boys at camp and passing the time with 🇺🇦 Eddie Shleyner’s new book. An amazing guide on copywriting but so much more. Every page full of kernels of wisdom on the creative process, curiosity, self doubt, trust, AI, the human experience, making meaningful connections. I could go on…but really just thankful for the inspiration to reflect on a day that was full of so many emotions. …more

Sophie Blackmore

Marketer. Quite a good one.

While 🇺🇦 Eddie Shleyner ‘s book IS very good… …it’s not waterproof. Might have to finish it later. #copywriting #marketing #yesibroughtthebooktothebeachdontjudgeme …more
While 🇺🇦 Eddie Shleyner ‘s book IS very good… …it’s not waterproof. Might have to finish it later. #copywriting #marketing #yesibroughtthebooktothebeachdontjudgeme …more

🇺🇦 Kseniia Kyslova

Head of Content at Spendbase | B2B SaaS Copywriter

My copy of Very Good Copy just arrived and claimed its spot on my desk. Thank you, 🇺🇦 Eddie Shleyner

Mark Huber

VP Marketing @ UserEvidence | Marketing Advisor for B2B Startups

Easiest $26.99 I’ve spent this year? Buying 🇺🇦 Eddie Shleyner’s new book over the weekend. Eddie’s the best B2B copywriter around and someone who has taught me a LOT about writing over the last five years. And aside from being an all-around good human, Eddie is even better at his craft. Don’t believe me? Check out this testimonial from the book cover: “Please, God, can everyone involved in advertising —and not only copywriters—just read this book… I loved every moment.” Can’t wait to give this thing a read. …more
Easiest $26.99 I’ve spent this year? Buying 🇺🇦 Eddie Shleyner’s new book over the weekend. Eddie’s the best B2B copywriter around and someone who has taught me a LOT about writing over the last five years. And aside from being an all-around good human, Eddie is even better at his craft. Don’t believe me? Check out this testimonial from the book cover: “Please, God, can everyone involved in advertising —and not only copywriters—just read this book… I loved every moment.” Can’t wait to give this thing a read. …more

Jakub Michalski

Webinars 🤙

I never thought I’d find a passion for writing. In fact, I used to believe it was something I simply couldn't do. I'm dyslexic, and English isn't even my first language. For a long time, I told myself I just wasn't a writer. What made a huge difference was taking 🇺🇦 Eddie Shleyner's copywriting course and reading his newsletter. He just published a book called Very Good Copy. If you’re at all curious about writing or need a little inspiration, do yourself a favor and READ IT. …more
I never thought I’d find a passion for writing. In fact, I used to believe it was something I simply couldn't do. I'm dyslexic, and English isn't even my first language. For a long time, I told myself I just wasn't a writer. What made a huge difference was taking 🇺🇦 Eddie Shleyner's copywriting course and reading his newsletter. He just published a book called Very Good Copy. If you’re at all curious about writing or need a little inspiration, do yourself a favor and READ IT. …more

Aubree Carter

Crafting Connections for Consumer Goods Businesses Through Organic Social Media Marketing

Just received my copy of 🇺🇦 Eddie Shleyner new book, ‘Very Good Copy’. My highlighter and pen are ready to go! 📝

Corina Manea

I talk about mindset, personal branding and digital marketing.

It's been a while since I was this excited to read a copywriting book. 🇺🇦 Eddie Shleyner's "Very Good Copy" is very promising! 😉 Just got my copy and I can't wait to dive into it.
It's been a while since I was this excited to read a copywriting book. 🇺🇦 Eddie Shleyner's "Very Good Copy" is very promising! 😉 Just got my copy and I can't wait to dive into it.

JJ Jumoc-Casas

Portrait & Commercial Photographer | Creative Director | Copywriter

For the last 4 years, I’ve been focused more on copywriting. Naturally, I’ve been soaking up every and any resource I can including 🇺🇦 Eddie Shleyner’s newsletter. I’ve been a fan since and when his book became available, I immediately ordered VeryGoodCopy. As a photographer/cinematographer, there are many hats we have to wear. I personally love wearing sales hat because it’s what truly makes me money. And because I’ve been in this transition to do email marketing for clients (more on that later), copywriting is a skill I absolutely must have. This is such a quick read and for good reason because there is no fluff. Get it. …more
For the last 4 years, I’ve been focused more on copywriting. Naturally, I’ve been soaking up every and any resource I can including 🇺🇦 Eddie Shleyner’s newsletter. I’ve been a fan since and when his book became available, I immediately ordered VeryGoodCopy. As a photographer/cinematographer, there are many hats we have to wear. I personally love wearing sales hat because it’s what truly makes me money. And because I’ve been in this transition to do email marketing for clients (more on that later), copywriting is a skill I absolutely must have. This is such a quick read and for good reason because there is no fluff. Get it. …more

Phillip R. Elder

Head of Content @ Trustly Inc.

An absolute masterclass on writing ✍🏼 If you write anything--emails, ads, website, blogs, notes for your significant other, lunchbox messages for your kids--read Very Good Copy. In a different, fictional life where I'm a professor, I assign this book to my classes. 🇺🇦 Eddie Shleyner is so vulnerable and authentic in these micro-lessons because the thing that matters most is connections (read the book and you'll see what I mean). My spark for writing never goes out, but VeryGoodCopy has set it ablaze. I've spent a career writing, and this book reminded me that the "curious idiot" in me is much stronger than the "know-it-all" writer. Thank you a thousand times for this fantastic book, Eddie. …more
An absolute masterclass on writing ✍🏼 If you write anything--emails, ads, website, blogs, notes for your significant other, lunchbox messages for your kids--read Very Good Copy. In a different, fictional life where I'm a professor, I assign this book to my classes. 🇺🇦 Eddie Shleyner is so vulnerable and authentic in these micro-lessons because the thing that matters most is connections (read the book and you'll see what I mean). My spark for writing never goes out, but VeryGoodCopy has set it ablaze. I've spent a career writing, and this book reminded me that the "curious idiot" in me is much stronger than the "know-it-all" writer. Thank you a thousand times for this fantastic book, Eddie. …more

Jason Etter 🫶

Growth Marketer & Community Infiltrator with 20 Years of Experience

An instant Marketing staple!! ⭐️⭐️⭐️⭐️⭐️ 🇺🇦 Eddie Shleyner has always been a voice to follow in the copy space. The minute I read he was working on a book, I preordered. The moment he said it was available, I ordered it up!! …more
An instant Marketing staple!! ⭐️⭐️⭐️⭐️⭐️ 🇺🇦 Eddie Shleyner has always been a voice to follow in the copy space. The minute I read he was working on a book, I preordered. The moment he said it was available, I ordered it up!! …more

Katherine Wildman

Head of B2B Copy

👀 LOOK AT THIS BEAUTY! 👀 Just home from Latitude (Duran Duran 4 eva) to find this absolute beast on the doormat. 🇺🇦 Eddie Shleyner you have SPOILT US ❤️‍🔥❤️‍🔥❤️‍🔥 Look at this thing. The heft. The depth. The CONTENTS PAGE(S!) Oooft. That’s my weekend sorted #VeryGoodCopyBook …more
👀 LOOK AT THIS BEAUTY! 👀 Just home from Latitude (Duran Duran 4 eva) to find this absolute beast on the doormat. 🇺🇦 Eddie Shleyner you have SPOILT US ❤️‍🔥❤️‍🔥❤️‍🔥 Look at this thing. The heft. The depth. The CONTENTS PAGE(S!) Oooft. That’s my weekend sorted #VeryGoodCopyBook …more

Samuel T.

Digital Marketing | Paid Media | Two Trees PPC

The only other time I’ve been excited to read a copywriting book was Breakthrough Advertising by Gene Schwartz. And THIS BOOK evoked the same exact excitement! Every lesson is clear and memorable having me constantly thinking ‘I better write this down’ or ‘Ooh that’s a good one’. It’s jam packed with takeaways and I can’t wait to implement these lessons in my work! Fingers crossed it’ll make me a better copywriter 🤞🏻 Splendid job 🇺🇦 Eddie Shleyner 🎉👏🏻👏🏻 …more
The only other time I’ve been excited to read a copywriting book was Breakthrough Advertising by Gene Schwartz. And THIS BOOK evoked the same exact excitement! Every lesson is clear and memorable having me constantly thinking ‘I better write this down’ or ‘Ooh that’s a good one’. It’s jam packed with takeaways and I can’t wait to implement these lessons in my work! Fingers crossed it’ll make me a better copywriter 🤞🏻 Splendid job 🇺🇦 Eddie Shleyner 🎉👏🏻👏🏻 …more

Anthony Wutkowski

Marketing & SEO Specialist at Real Time Automation, Inc.

I just got this in the mail today and I cannot wait to start reading! Thank You 🇺🇦 Eddie Shleyner for all the work you put into this!
I just got this in the mail today and I cannot wait to start reading! Thank You 🇺🇦 Eddie Shleyner for all the work you put into this!

Kevin Casey

From hating sales to making sales. 14 (un)conventional principles to reduce sales anxiety. Sell without selling your soul.→ (un)selling® → the book → Now on Amazon. (website: kevincasey.ca)

If you are selling. Words matter. Humble Disclaimer: If I was forbidden to cross fingers, toes or any other appendages while swearing on a stack of bibles and asked this ONE question: 🙇Kevin, would you recommend this book or your book? *gulp It’s a no-brainer. I’ve been hooked on this guys wisdom for a decade. Break the $20 bill. Devour every word. Buy 🇺🇦 Eddie Shleyner new book. Don’t worry about me. I’ll feed the family. They love Kraft Dinner. #unselling …more
If you are selling. Words matter. Humble Disclaimer: If I was forbidden to cross fingers, toes or any other appendages while swearing on a stack of bibles and asked this ONE question: 🙇Kevin, would you recommend this book or your book? *gulp It’s a no-brainer. I’ve been hooked on this guys wisdom for a decade. Break the $20 bill. Devour every word. Buy 🇺🇦 Eddie Shleyner new book. Don’t worry about me. I’ll feed the family. They love Kraft Dinner. #unselling …more

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Charlotte Mason-Curl

B2B Marketing Consultant, Mentor & Fractional Marketing Leader

It's not often I read non fiction before bed, but this book bucks the trend. It reminds me of Dave Trott's books, a collection of stories with salient points about creativity, marketing and copywriting. After each one I find myself drawn to the next ("it's only 210 words") when really I should turn off the light. Here's one takeaway so far, that every founder and CEO needs to remember: "If the market doesn't like or want or need what you're selling, even the best copywriter in the world can't help you". Congratulations 🇺🇦 Eddie Shleyner on the book 🙌
It's not often I read non fiction before bed, but this book bucks the trend. It reminds me of Dave Trott's books, a collection of stories with salient points about creativity, marketing and copywriting. After each one I find myself drawn to the next ("it's only 210 words") when really I should turn off the light. Here's one takeaway so far, that every founder and CEO needs to remember: "If the market doesn't like or want or need what you're selling, even the best copywriter in the world can't help you". Congratulations 🇺🇦 Eddie Shleyner on the book 🙌

Jon Meyers

Church Administrator at Redeemer Presbyterian Church

Every thing about this book is as you would imagined it would be and more. So glad Eddie is generous with his time and effort to share what he has learned.
Every thing about this book is as you would imagined it would be and more. So glad Eddie is generous with his time and effort to share what he has learned.

Stephanie Trovato

Freelance B2B Writer & Strategist for SaaS & Tech brands

If you do one thing today as a copywriter, you should order 🇺🇦 Eddie Shleyner's new book. Why? Because he knows more than most of us and has kindly organized it all into an easy-to-consume format. Sooooooo do yourself a favor and get your hands on it ASAP! 👇 …more
If you do one thing today as a copywriter, you should order 🇺🇦 Eddie Shleyner's new book. Why? Because he knows more than most of us and has kindly organized it all into an easy-to-consume format. Sooooooo do yourself a favor and get your hands on it ASAP! 👇 …more

Sarah Cortés (Lafontaine)

Content Marketing and SEO Writing Specialist ✈ - Digital Marketing

When I'm not writing copy, I'm thinking about it. When I'm not thinking about it, I'm reading about it. I've been following 🇺🇦 Eddie Shleyner for a couple of years, and always learn something from his insights about copywriting. This book is a collection of easily digestible, and easy to reference lessons. Eddie is a captivating storyteller, and I've been thoroughly enjoying this book. 10/10 would recommend if you love writing and want to keep honing your craft. #VeryGoodCopyBook #Copywriting #ContentMarketing …more
When I'm not writing copy, I'm thinking about it. When I'm not thinking about it, I'm reading about it. I've been following 🇺🇦 Eddie Shleyner for a couple of years, and always learn something from his insights about copywriting. This book is a collection of easily digestible, and easy to reference lessons. Eddie is a captivating storyteller, and I've been thoroughly enjoying this book. 10/10 would recommend if you love writing and want to keep honing your craft. #VeryGoodCopyBook #Copywriting #ContentMarketing …more

Adam Goyette

Founder at Growth Union: We help B2B SaaS companies scale fast and efficiently

You are an idiot. A moron. A deadbeat who doesn't have any aspirations to be a better marketer. Those will all be things I will secretly think about you if you don't drop what you are doing and go pick-up a copy of 🇺🇦 Eddie Shleyner's new book "Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter". Eddie is hands down the most talented Copywriter I have ever worked with. Don't be an idiot - go pick up your copy. You will be a better marketer for it, guaranteed. 👇 👇 👇 …more
You are an idiot. A moron. A deadbeat who doesn't have any aspirations to be a better marketer. Those will all be things I will secretly think about you if you don't drop what you are doing and go pick-up a copy of 🇺🇦 Eddie Shleyner's new book "Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter". Eddie is hands down the most talented Copywriter I have ever worked with. Don't be an idiot - go pick up your copy. You will be a better marketer for it, guaranteed. 👇 👇 👇 …more

Tommy Walker

Teaching how to create high-performing content at scale to Fortune 1,000s and high-growth startups

"Fricken Fantastic Copy." That's what this book should be called. I can't remember a time when I wasn't following 🇺🇦 Eddie Shleyner's work. His blog of the same name became a staple in my media diet the moment I found it. He respected my time, but also knew I wanted to learn, so he cut away everything that didn't serve the lesson, and respected me enough as a reader to know I could fill in the gaps. Over the years, I feel I got to know Eddie more because of the way he used his personal experiences to teach. He's one of the few who can bring you into the tiniest moments and create an entire universe of meaning. It's one thing to read these micro-lessons and anecdotes on the screen, it's another to hold them in your hand. You quite literally feel the weight of these nuggets of wisdom. And you especially feel their impact at 11:23 pm when you're lying in bed and the book slips out of your hands and hits you in the face. Every word, every line length, and every piece of punctuation in this book has been carefully selected to ensure you feel EXACTLY how Eddie wants you to feel. There isn't a ounce of fat in this book, and it is, word for word, full of pure, concentrated value. Great job Eddie. You're an inspiration! …more
"Fricken Fantastic Copy." That's what this book should be called. I can't remember a time when I wasn't following 🇺🇦 Eddie Shleyner's work. His blog of the same name became a staple in my media diet the moment I found it. He respected my time, but also knew I wanted to learn, so he cut away everything that didn't serve the lesson, and respected me enough as a reader to know I could fill in the gaps. Over the years, I feel I got to know Eddie more because of the way he used his personal experiences to teach. He's one of the few who can bring you into the tiniest moments and create an entire universe of meaning. It's one thing to read these micro-lessons and anecdotes on the screen, it's another to hold them in your hand. You quite literally feel the weight of these nuggets of wisdom. And you especially feel their impact at 11:23 pm when you're lying in bed and the book slips out of your hands and hits you in the face. Every word, every line length, and every piece of punctuation in this book has been carefully selected to ensure you feel EXACTLY how Eddie wants you to feel. There isn't a ounce of fat in this book, and it is, word for word, full of pure, concentrated value. Great job Eddie. You're an inspiration! …more

Cameron Day

Mediocrity repellant. Author of The Advertising Survival Guide trilogy.

I just ordered 🇺🇦 Eddie Shleyner Shleyner's "Very Good Copy," which launched last week. I'm anticipating being very impressed because, well, he's Eddie. Stay tuned. #TheAdvertisingSurvivalGuideTrilogy
I just ordered 🇺🇦 Eddie Shleyner Shleyner's "Very Good Copy," which launched last week. I'm anticipating being very impressed because, well, he's Eddie. Stay tuned. #TheAdvertisingSurvivalGuideTrilogy

Chris DuBois

I help agency founders sleep at night | Dynamic Agency Coach

When the flight attendant asks, “Are you willing and able to assist in an emergency?” The wrong response is, “I normally cause the emergencies, so I might as well be part of the solution.” This doesn't stop you from keeping the exit row. Kicking off two weeks with Uncle Sam and this bad boy arrived just in the nick of time. As a long time follower of 🇺🇦 Eddie Shleyner, I'm excited to dive in. Update: Finished it last night. Strongly recommend every give it a read. …more
When the flight attendant asks, “Are you willing and able to assist in an emergency?” The wrong response is, “I normally cause the emergencies, so I might as well be part of the solution.” This doesn't stop you from keeping the exit row. Kicking off two weeks with Uncle Sam and this bad boy arrived just in the nick of time. As a long time follower of 🇺🇦 Eddie Shleyner, I'm excited to dive in. Update: Finished it last night. Strongly recommend every give it a read. …more

Cain Lewis

Freelance Copywriter 🧑🏻‍💻

It’s here! Can’t wait to dive in 🤘🏻 🇺🇦 Eddie Shleyner

Andrew Boulton

Head of Copy + Author of 'Copywriting Is... 30 or so thoughts on thinking like a copywriter'

A boatload of copywriters have already told you what an extraordinarily useful book 🇺🇦 Eddie Shleyner’s ‘Very Good Copy’ is, and of course they’re absolutely right. So, rather than add to that can I say how beautifully Eddie has written it. The lessons in there could help any writer up their game, but they’re all told so warmly and entertainingly that you find yourself reading every page twice - once for the joy of it, then again for the wisdom. (The picture is one of my favourite parts so far). Bravo to one of the nicest people in copywriting on a triumph of a book. #copywriting #writing #CopywritersUnite #WritingCommunity #marketing #book …more
A boatload of copywriters have already told you what an extraordinarily useful book 🇺🇦 Eddie Shleyner’s ‘Very Good Copy’ is, and of course they’re absolutely right. So, rather than add to that can I say how beautifully Eddie has written it. The lessons in there could help any writer up their game, but they’re all told so warmly and entertainingly that you find yourself reading every page twice - once for the joy of it, then again for the wisdom. (The picture is one of my favourite parts so far). Bravo to one of the nicest people in copywriting on a triumph of a book. #copywriting #writing #CopywritersUnite #WritingCommunity #marketing #book …more

Mark Loux

Sr. Vice President of Data and Analytics Sr. Vice President of Data and Analytics

It's time for my very irregular Curmudgeon Report. You might not think so from the first few paragraphs but . . . just hang on a few. I just picked up Eddie Shleyner's new book Very Good Copy as I'm flying into DC for the Bridge Conference. Such an easy read. I'm only about 25% into it and I know this will change my writing. It's already changed how I think about copy -- and I've been doing this for more than 40 years. He quotes the great Eugene Schwartz: "The words in advertising are like windows in a store. You must be able to look through them and see the product. If you see the window, it's dirty -- you're going to see yourself, or you're going to see the smear. You're not going to see the product, and you're going to lose." Frankly, that quote alone is worth the price of the book. When I think back on the copy I've read in most of the hundreds of direct mail appeals I received in the last few weeks, I can feel my inner curmudgeon come out. Very few appeals allow me to see the product. Now, some of you might say we aren't a product, we're a ministry. We're different. No. You're. Not. Too many packages try to fool me into the envelope. Andrew Olsen's recent post about the "trick" of never asking again is just one of too many examples to cite. Somehow we think our "customers" (read donors) are idiots. But as David Ogilvy said decades ago (and it's still true): "the customer is not an idiot. She's your wife." So why do we do it? Why do we continue to let our words dirty the windows or try to fool our customers into buying our products? I'm a part of the "we" as much as anyone else. So I have to ask: Why do we continue to do it? I think it's because we're lazy. It's easy. We get just enough response to keep it up and not learn and grow. Imagine if we did things differently. If we used our words to showcase our product in a way that impels people to respond. Imagine if we actually were concerned about building relationships not just getting someone to make a transaction. I don't know Eddie Shleyner from Adam. I do know that he knows his stuff. So if you write copy or you read copy or you want to make a difference, I urge you to get his book. You can get it on Amazon: lnkd.in/g6JUgZhZ Thanks, 🇺🇦 Eddie Shleyner. I'll continue to dig in. Since we're both in the Chicago area, maybe I can buy you a cup of coffee and dig a bit deeper.
It's time for my very irregular Curmudgeon Report. You might not think so from the first few paragraphs but . . . just hang on a few. I just picked up Eddie Shleyner's new book Very Good Copy as I'm flying into DC for the Bridge Conference. Such an easy read. I'm only about 25% into it and I know this will change my writing. It's already changed how I think about copy -- and I've been doing this for more than 40 years. He quotes the great Eugene Schwartz: "The words in advertising are like windows in a store. You must be able to look through them and see the product. If you see the window, it's dirty -- you're going to see yourself, or you're going to see the smear. You're not going to see the product, and you're going to lose." Frankly, that quote alone is worth the price of the book. When I think back on the copy I've read in most of the hundreds of direct mail appeals I received in the last few weeks, I can feel my inner curmudgeon come out. Very few appeals allow me to see the product. Now, some of you might say we aren't a product, we're a ministry. We're different. No. You're. Not. Too many packages try to fool me into the envelope. Andrew Olsen's recent post about the "trick" of never asking again is just one of too many examples to cite. Somehow we think our "customers" (read donors) are idiots. But as David Ogilvy said decades ago (and it's still true): "the customer is not an idiot. She's your wife." So why do we do it? Why do we continue to let our words dirty the windows or try to fool our customers into buying our products? I'm a part of the "we" as much as anyone else. So I have to ask: Why do we continue to do it? I think it's because we're lazy. It's easy. We get just enough response to keep it up and not learn and grow. Imagine if we did things differently. If we used our words to showcase our product in a way that impels people to respond. Imagine if we actually were concerned about building relationships not just getting someone to make a transaction. I don't know Eddie Shleyner from Adam. I do know that he knows his stuff. So if you write copy or you read copy or you want to make a difference, I urge you to get his book. You can get it on Amazon: lnkd.in/g6JUgZhZ Thanks, 🇺🇦 Eddie Shleyner. I'll continue to dig in. Since we're both in the Chicago area, maybe I can buy you a cup of coffee and dig a bit deeper.

Morgan Snyder, Copywriter

Writing for social, newsletters, website, and advertising campaigns. PS—You can't afford boring.

Maaaaaaaan. Why is this book so good? He absolutely shley'd it. 😅 Sorry, 🇺🇦 Eddie Shleyner. Yes, it's sitting by my bed. Yes, it's a really great book. Yes, there have been many times where it's given me hope as I slog away on LinkedIn and Substack questioning whether or not I should go another day. I'm nearly done with it and his personal, chatting-right-next-to-you style has me ready to read it again. I mean, he's got freaking Rory Sutherland begging everyone in advertising to get their hands on it. Pop the champagne. It's a hit. 🥂 #kudos #writersofLinkedIn #gobuyit …more
Maaaaaaaan. Why is this book so good? He absolutely shley'd it. 😅 Sorry, 🇺🇦 Eddie Shleyner. Yes, it's sitting by my bed. Yes, it's a really great book. Yes, there have been many times where it's given me hope as I slog away on LinkedIn and Substack questioning whether or not I should go another day. I'm nearly done with it and his personal, chatting-right-next-to-you style has me ready to read it again. I mean, he's got freaking Rory Sutherland begging everyone in advertising to get their hands on it. Pop the champagne. It's a hit. 🥂 #kudos #writersofLinkedIn #gobuyit …more

Sara Rosinsky

Crackerjack Copywriter, Word Wonk, Speaker & Author of Unflubbify Your Writing

He may be blurry, but Freddy is clearly excited by the arrival of 🇺🇦 Eddie Shleyner's new book. #copywriting
He may be blurry, but Freddy is clearly excited by the arrival of 🇺🇦 Eddie Shleyner's new book. #copywriting

Lisa Goich-Andreadis

Award-Winning Copywriter ✍️

I haven't left this couch (covered in my plush, fluffy, Organic Cotton Puff Comforter in Dusk by Parachute Home) since receiving this incredible advertising opus, "Very Good Copy," by 🇺🇦 Eddie Shleyner. I like to start my day by randomly picking a page and passage. Reading it. Taking notes on it. Practicing it. And then putting the book away until just before bed, when I lather, rinse, repeat. I wish this would have been one of my textbooks in college when I was studying to be a copywriter. It would have been a good distraction from all those boys and bars. It's great, and makes me want to be better. Bravo, Eddie! You are our modern day Mad Man! #Books #NewBooks #Bestsellers #VeryGoodCopy #Advertising #AdAgency #Copywriting #NewRelease #AdBooks #Marketing #Writer #WritingCommunity …more
I haven't left this couch (covered in my plush, fluffy, Organic Cotton Puff Comforter in Dusk by Parachute Home) since receiving this incredible advertising opus, "Very Good Copy," by 🇺🇦 Eddie Shleyner. I like to start my day by randomly picking a page and passage. Reading it. Taking notes on it. Practicing it. And then putting the book away until just before bed, when I lather, rinse, repeat. I wish this would have been one of my textbooks in college when I was studying to be a copywriter. It would have been a good distraction from all those boys and bars. It's great, and makes me want to be better. Bravo, Eddie! You are our modern day Mad Man! #Books #NewBooks #Bestsellers #VeryGoodCopy #Advertising #AdAgency #Copywriting #NewRelease #AdBooks #Marketing #Writer #WritingCommunity …more

Jo Marshall

Banishing the blah for universities | Founder of All Things Words

3 things I’m loving about my husband having taken the kids to Ireland this week while I stay at home to work: * I’m getting shedloads of writing done without those lovely little humans dragging me down 😀 * The house is tidy – and is staying tidy (oh my days, the pure joy) * If I want to go to the pub with 🇺🇦 Eddie for a chicken burger and pint, I bloody well can #TidyHouseEqualsAHappyJo #ThanksHubboCouldn'tDoThisBusinessOrLifeThingWithoutYou #BurgerAndPintWithEddieShleyner …more
3 things I’m loving about my husband having taken the kids to Ireland this week while I stay at home to work: * I’m getting shedloads of writing done without those lovely little humans dragging me down 😀 * The house is tidy – and is staying tidy (oh my days, the pure joy) * If I want to go to the pub with 🇺🇦 Eddie for a chicken burger and pint, I bloody well can #TidyHouseEqualsAHappyJo #ThanksHubboCouldn'tDoThisBusinessOrLifeThingWithoutYou #BurgerAndPintWithEddieShleyner …more

Ramli "RJ" John

Author of Product-Led Onboarding (+30K copies sold)

This book is a must-read for 𝙖𝙣𝙮𝙤𝙣𝙚 who wants to write better copy. I’m giving away 5 of it today. Want one? About the book: Very Good Copy has 207 micro-lessons (think short chapters) from 🇺🇦 Eddie Shleyner on copywriting—110 on thinking like a copywriter and 97 on writing like one. I like reading physical books to highlight, write notes, and dog-ear pages. I’ve marked up almost all pages in my copy—it’s that good. Want a free copy? Easy: ➜ Like this post. ➜ Comment your corniest dad, mom, or parent joke (since Eddie’s a dad and he talks about it a few times in his book). ➜ I’ll ship the book to the top 5 jokes. Shoutout to Brendan Hufford who did a similar contest last week. "If I could give you one skill to improve your life (and career), it'd be copywriting," said Brendan. "Eddie is the best person to teach it in the modern era." I agree. Here are three of my favorite micro-lessons from the book. 1. Incubation: Great copywriters take breaks. If stuck, they get up and do something else to distract themselves. Why? One word: incubation. It’s our brain’s ability to subconsciously process information and make connections. When stuck, take a break. Go for a walk, take a shower, or cook. Let your brain incubate the ideas. 2. Contrast: Great creative work often happens when opposite things and concepts intersect: - Loooooong + shrt - Clean + diRtY - BIG + small Use contrast in your copy to create interest and intrigue. Combine opposing elements to make your writing more engaging and memorable. 3. Benefits: If your copy feels generic and flat, use the “So what?” exercise. It’ll help you uncover a feature’s core benefit. Write down the benefit of a feature. Then ask yourself, “So what? What is the benefit of that benefit?” Repeat until you arrive at what the prospect truly desires, consciously or otherwise. …more
This book is a must-read for 𝙖𝙣𝙮𝙤𝙣𝙚 who wants to write better copy. I’m giving away 5 of it today. Want one? About the book: Very Good Copy has 207 micro-lessons (think short chapters) from 🇺🇦 Eddie Shleyner on copywriting—110 on thinking like a copywriter and 97 on writing like one. I like reading physical books to highlight, write notes, and dog-ear pages. I’ve marked up almost all pages in my copy—it’s that good. Want a free copy? Easy: ➜ Like this post. ➜ Comment your corniest dad, mom, or parent joke (since Eddie’s a dad and he talks about it a few times in his book). ➜ I’ll ship the book to the top 5 jokes. Shoutout to Brendan Hufford who did a similar contest last week. "If I could give you one skill to improve your life (and career), it'd be copywriting," said Brendan. "Eddie is the best person to teach it in the modern era." I agree. Here are three of my favorite micro-lessons from the book. 1. Incubation: Great copywriters take breaks. If stuck, they get up and do something else to distract themselves. Why? One word: incubation. It’s our brain’s ability to subconsciously process information and make connections. When stuck, take a break. Go for a walk, take a shower, or cook. Let your brain incubate the ideas. 2. Contrast: Great creative work often happens when opposite things and concepts intersect: - Loooooong + shrt - Clean + diRtY - BIG + small Use contrast in your copy to create interest and intrigue. Combine opposing elements to make your writing more engaging and memorable. 3. Benefits: If your copy feels generic and flat, use the “So what?” exercise. It’ll help you uncover a feature’s core benefit. Write down the benefit of a feature. Then ask yourself, “So what? What is the benefit of that benefit?” Repeat until you arrive at what the prospect truly desires, consciously or otherwise. …more

Shari Berg

Copywriter / Content Strategist / Relationship Builder / Content created by humans, for humansCopywriter / Content Strategist / Relationship Builder

I've seen plenty of recommendations from fellow copywriters for 🇺🇦 Eddie Shleyner's new book, "Very Good Copy." But did you know it was so good that even my cat read it? And Queen Dulcinea doesn't like anything, so you know it must be a solid read when she knocks it out of my hand and steals it for herself. 😻 She told me she plans to use what she learned to launch her copywriting career and fund her catnip obsession. Thank goodness Eddie's book didn't teach her how to grow some thumbs or we'd all be in trouble. Image Description: A brown tabby cat sits on a coffee table next to a pair of red reading glasses and a copy of the book "Very Good Copy." …more
I've seen plenty of recommendations from fellow copywriters for 🇺🇦 Eddie Shleyner's new book, "Very Good Copy." But did you know it was so good that even my cat read it? And Queen Dulcinea doesn't like anything, so you know it must be a solid read when she knocks it out of my hand and steals it for herself. 😻 She told me she plans to use what she learned to launch her copywriting career and fund her catnip obsession. Thank goodness Eddie's book didn't teach her how to grow some thumbs or we'd all be in trouble. Image Description: A brown tabby cat sits on a coffee table next to a pair of red reading glasses and a copy of the book "Very Good Copy." …more

Cory B. Davis

That blue-collar copywriter guy

There's Schwartz, Sugarman, and Ogilvy. Burnett, Bird, and Bly. Halbert, Hopkins, and Makepeace. Now, there is Shleyner. From the greats to a book by one of the greatest. This is the bible copywriters have been waiting for. 🙏 …more
There's Schwartz, Sugarman, and Ogilvy. Burnett, Bird, and Bly. Halbert, Hopkins, and Makepeace. Now, there is Shleyner. From the greats to a book by one of the greatest. This is the bible copywriters have been waiting for. 🙏 …more

Faith Barker

Your Multifamily Marketer | Marketing @ Trilogy

I got a ✨little treat✨ in the mail yesterday - 🇺🇦 Eddie Shleyner's new book, Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter. While I normally read books within a few days of getting them, something told me to take a different approach. Before it arrived, I decided to read 1-2 lessons a day to get my mind right before starting my days. Ironically, the first lesson tied perfectly into this: "Slow looking" is an assignment given to all Jennifer Roberts's students at Harvard University. Choose a painting or sculpture in the local museum, and study it for 3 hours–no distractions. It's that patient, immersive attention that lays the groundwork for critical thinking and finding meaning. The act of slowing down forces you to be thoughtful and intentional. Shleyner writes, "Time illuminates the details. Details give way to connections. And connections are the basis of creativity." What if we all took that approach–completing things at the pace dictated by the task at hand? #slowlooking #copywriting #yourmultifamilymarketer #development
I got a ✨little treat✨ in the mail yesterday - 🇺🇦 Eddie Shleyner's new book, Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter. While I normally read books within a few days of getting them, something told me to take a different approach. Before it arrived, I decided to read 1-2 lessons a day to get my mind right before starting my days. Ironically, the first lesson tied perfectly into this: "Slow looking" is an assignment given to all Jennifer Roberts's students at Harvard University. Choose a painting or sculpture in the local museum, and study it for 3 hours–no distractions. It's that patient, immersive attention that lays the groundwork for critical thinking and finding meaning. The act of slowing down forces you to be thoughtful and intentional. Shleyner writes, "Time illuminates the details. Details give way to connections. And connections are the basis of creativity." What if we all took that approach–completing things at the pace dictated by the task at hand? #slowlooking #copywriting #yourmultifamilymarketer #development

Jason Thibault

Earth-shattering content distribution for B2B & SaaS

Package arrived! What a great way to start the month. You've made something beautiful here 🇺🇦 Eddie Shleyner. It must feel amazing to see this out in the world. …more
Package arrived! What a great way to start the month. You've made something beautiful here 🇺🇦 Eddie Shleyner. It must feel amazing to see this out in the world. …more

Tim Meredith

Fractional Marketing and Product for Telco

Changing the way you think can be difficult, but science tells us it’s all about building positive habits. That’s what 🇺🇦 Eddie Shleyner‘s book VeryGoodCopy embeds - new habits, greater imagination and better writing. The first thing that hits you is the layout. Micro-Lessons are a perfect description for how easily consumable this book is. The content itself is excellent of course, as we have come to expect with Eddie, but the innovative presentation is the cherry on top. By making each lesson easily consumable, Eddie leads us towards better thinking and writing habits. Highly recommended to writers (and even non-writers) involved in any aspect of marketing and advertising. We’re buying extra copies for Fractional Teams too! Get your copy now: amzn.to/4d3nkWR …more
Changing the way you think can be difficult, but science tells us it’s all about building positive habits. That’s what 🇺🇦 Eddie Shleyner‘s book VeryGoodCopy embeds - new habits, greater imagination and better writing. The first thing that hits you is the layout. Micro-Lessons are a perfect description for how easily consumable this book is. The content itself is excellent of course, as we have come to expect with Eddie, but the innovative presentation is the cherry on top. By making each lesson easily consumable, Eddie leads us towards better thinking and writing habits. Highly recommended to writers (and even non-writers) involved in any aspect of marketing and advertising. We’re buying extra copies for Fractional Teams too! Get your copy now: amzn.to/4d3nkWR …more

Tyler N.

📧 Helping health and wellness professionals clarify their writing with impactful copywriting

⭐⭐⭐⭐⭐ The title says it all 🇺🇦 Eddie Shleyner As someone who considers themselves at the beginner stages of copywriting, this is the book I needed to read 3 years ago. A lot of the lessons and material do come from Eddie's email, which you should subscribe to, but there is something different in reading back to back lessons in a book. This is the MUST have book for every marketer and copywriter. Thank you for creating it. …more
⭐⭐⭐⭐⭐ The title says it all 🇺🇦 Eddie Shleyner As someone who considers themselves at the beginner stages of copywriting, this is the book I needed to read 3 years ago. A lot of the lessons and material do come from Eddie's email, which you should subscribe to, but there is something different in reading back to back lessons in a book. This is the MUST have book for every marketer and copywriter. Thank you for creating it. …more

Kieron Mayers

Head of Marketing at Paiger

Not been this excited to read a new book for a while. Hoping it’s, erm, very good 😅 🇺🇦 Eddie Shleyner 🙌 #CopyWriting …more
Not been this excited to read a new book for a while. Hoping it’s, erm, very good 😅 🇺🇦 Eddie Shleyner 🙌 #CopyWriting …more

Jon Howell

Writer, musician, and optimistic UX curmudgeon

Hey UX Designers: 🇺🇦 Eddie Shleyner's book "Very Good Copy" is a must-read for not just UX microcopy writers, but for writing in general. I've learned more in 20 pages than I've learned from entire books in the past. You're welcome. 😉
Hey UX Designers: 🇺🇦 Eddie Shleyner's book "Very Good Copy" is a must-read for not just UX microcopy writers, but for writing in general. I've learned more in 20 pages than I've learned from entire books in the past. You're welcome. 😉

Alec Olson

Sr. Content Marketer, Strategist • Writer, Editor • Asana Ambassador

I read painfully few books on writing these days, but had to jump at this one by 🇺🇦 Eddie Shleyner who’s graced my LinkedIn feed with some outstanding advice, lessons and stories. Lookin’ forward to this one.
I read painfully few books on writing these days, but had to jump at this one by 🇺🇦 Eddie Shleyner who’s graced my LinkedIn feed with some outstanding advice, lessons and stories. Lookin’ forward to this one.

Peter Barnes

Lead Retirement Coach at Platypus Transitions Coaching

A brilliant book about Thinking & Writing Very Good Copy by 🇺🇦 Eddie Shleyner will become one of my most-read books. The format of 207 micro-lessons makes it so easy to pick up whenever I'm looking for inspiration. …more
A brilliant book about Thinking & Writing Very Good Copy by 🇺🇦 Eddie Shleyner will become one of my most-read books. The format of 207 micro-lessons makes it so easy to pick up whenever I'm looking for inspiration. …more

Kamila Hutchison

Group Go-to-Market Lead

This is the view from my "bird balcony." It is where I often sit to drink my coffee and read a good book. As the name and picture suggest, it attracts a lot of native birds. Our house backs onto bushland, and so we often get visits from the locals—Rainbow Lorikeets, King Parrots, and these guys, the Cockatoos. I've even taken to buying native bird seed. What better place to take a photo of 🇺🇦 Eddie Shleyner's new book, "Very Good Copy," and show him that it made it to Australia? The Book is unlike any other book on copywriting you may have read. It is arranged into a series of micro lessons that both entertain and educate, demonstrating copywriting principles to help you think and write like a copywriter. However, it goes beyond that. It imparts a deeper human lesson, emphasizing the importance of noticing small details, experiencing emotions, and thinking more slowly. Among the lessons are personal stories that create a closeness, like you're reading about an old friend. This makes the book addictive to read, and one I'll surely be coming back to time and again. If you are in marketing or advertising or just someone who wants to learn to write well, you must read this book. Congrats, Eddie, and greetings from Sydney! …more
This is the view from my "bird balcony." It is where I often sit to drink my coffee and read a good book. As the name and picture suggest, it attracts a lot of native birds. Our house backs onto bushland, and so we often get visits from the locals—Rainbow Lorikeets, King Parrots, and these guys, the Cockatoos. I've even taken to buying native bird seed. What better place to take a photo of 🇺🇦 Eddie Shleyner's new book, "Very Good Copy," and show him that it made it to Australia? The Book is unlike any other book on copywriting you may have read. It is arranged into a series of micro lessons that both entertain and educate, demonstrating copywriting principles to help you think and write like a copywriter. However, it goes beyond that. It imparts a deeper human lesson, emphasizing the importance of noticing small details, experiencing emotions, and thinking more slowly. Among the lessons are personal stories that create a closeness, like you're reading about an old friend. This makes the book addictive to read, and one I'll surely be coming back to time and again. If you are in marketing or advertising or just someone who wants to learn to write well, you must read this book. Congrats, Eddie, and greetings from Sydney! …more

Zac Garside

I help premium service providers (B2B Coaches, Business Services, & Home Services) enjoy increased sales & profit with irresistible messaging & email marketing

Today we quote Schwartz, Sugerman, and Ogilvy. In 30 years, they’ll be quoting 🇺🇦 Eddie Shleyner. I’ve been subscribed to the VeryGoodCopy newsletter for 6 years. Eddie has been my number 1 source of copywriting inspiration in that time. I’ve taken and implemented every course, read almost every post, and now, will read every page of his book. You cannot call yourself a serious copywriter in 2024 and beyond if you don’t learn from Eddie. It’s irresponsible and straight up false to do so. GET HIS BOOK. …more
Today we quote Schwartz, Sugerman, and Ogilvy. In 30 years, they’ll be quoting 🇺🇦 Eddie Shleyner. I’ve been subscribed to the VeryGoodCopy newsletter for 6 years. Eddie has been my number 1 source of copywriting inspiration in that time. I’ve taken and implemented every course, read almost every post, and now, will read every page of his book. You cannot call yourself a serious copywriter in 2024 and beyond if you don’t learn from Eddie. It’s irresponsible and straight up false to do so. GET HIS BOOK. …more

Roberto Galvez

MBA. FMVA®. CMSA® Finance Leader. Professor.

🇺🇦 Eddie Shleyner wrote the perfect book about copywriting concisely: 207 micro lessons we can implement in our writing, and many tips we must include in our toolbox to succeed in the game. It was worth the wait! Thank you, Eddie! …more
🇺🇦 Eddie Shleyner wrote the perfect book about copywriting concisely: 207 micro lessons we can implement in our writing, and many tips we must include in our toolbox to succeed in the game. It was worth the wait! Thank you, Eddie! …more

Cameron Robertson

Video Editor | Copywriter | Content Strategist

Excellent. Accessible. Useful. 🇺🇦 Eddie Shleyner is a master of the short sentence. His book (Very Good Copy) delivers on the promise of the title. Easily Readable. Very Enjoyable. Drawing on both popular culture and powerful anecdotes, this is a must read for both aspiring and experienced copywriters. #copy #copywriting #copywriter #advertising …more
Excellent. Accessible. Useful. 🇺🇦 Eddie Shleyner is a master of the short sentence. His book (Very Good Copy) delivers on the promise of the title. Easily Readable. Very Enjoyable. Drawing on both popular culture and powerful anecdotes, this is a must read for both aspiring and experienced copywriters. #copy #copywriting #copywriter #advertising …more

Juan Jose Keena

Father | Fractional CMO | Storyteller | Art Lover

“Very Good Copy” is an indispensable resource for anyone looking to hone their copywriting skills. This book, authored by 🇺🇦 Eddie Shleyner distills the art and science of persuasive writing into digestible, actionable lessons that can benefit both novice and experienced copywriters alike. One of the standout features of this book is its structure. Shleyner breaks down complex concepts into micro-lessons, making the material easy to understand and apply. Each lesson is packed with practical advice, real-world examples, and clear, concise explanations that demystify the nuances of effective copywriting. The content is not only informative but also engaging. Shleyner’s writing style is lively and conversational, making the learning process enjoyable. He effectively uses humor and personal anecdotes to illustrate points, keeping readers hooked from start to finish. Moreover, the book covers a wide range of topics crucial for any copywriter. From crafting compelling headlines to mastering the art of storytelling, "Very Good Copy" provides a comprehensive toolkit for creating copy that not only grabs attention but also drives action. Shleyner’s emphasis on understanding the psychology of the reader is particularly insightful, offering valuable techniques to connect with and persuade audiences on a deeper level. In summary, "Very Good Copy" is a must-read for anyone serious about mastering the craft of copywriting. Its practical approach, engaging style, and wealth of knowledge make it a valuable addition to any writer’s library. Whether you're writing for marketing, advertising, or content creation, this book will equip you with the skills needed to produce copy that stands out and sells. Thank you 🇺🇦 Eddie Shleyner
“Very Good Copy” is an indispensable resource for anyone looking to hone their copywriting skills. This book, authored by 🇺🇦 Eddie Shleyner distills the art and science of persuasive writing into digestible, actionable lessons that can benefit both novice and experienced copywriters alike. One of the standout features of this book is its structure. Shleyner breaks down complex concepts into micro-lessons, making the material easy to understand and apply. Each lesson is packed with practical advice, real-world examples, and clear, concise explanations that demystify the nuances of effective copywriting. The content is not only informative but also engaging. Shleyner’s writing style is lively and conversational, making the learning process enjoyable. He effectively uses humor and personal anecdotes to illustrate points, keeping readers hooked from start to finish. Moreover, the book covers a wide range of topics crucial for any copywriter. From crafting compelling headlines to mastering the art of storytelling, "Very Good Copy" provides a comprehensive toolkit for creating copy that not only grabs attention but also drives action. Shleyner’s emphasis on understanding the psychology of the reader is particularly insightful, offering valuable techniques to connect with and persuade audiences on a deeper level. In summary, "Very Good Copy" is a must-read for anyone serious about mastering the craft of copywriting. Its practical approach, engaging style, and wealth of knowledge make it a valuable addition to any writer’s library. Whether you're writing for marketing, advertising, or content creation, this book will equip you with the skills needed to produce copy that stands out and sells. Thank you 🇺🇦 Eddie Shleyner

Jake Varrone

Writing to move people🚶🏻‍♂️‍➡️ACD Copy & Content • Reaching +400K readers in two months • Driving +32% brand awareness in one campaign • Writing for 50+ clients in nine yearsWriting to move people🚶🏻‍♂️‍➡️ACD Copy & Content

🇺🇦 Eddie Shleyner doesn’t just transform landing pages. He also transforms the way I think about writing. — 3 years ago, he transformed the way I think about writing copy. 3 days ago, he transformed the way I think about writing content. — I used to think content writing was all about quantity *over* quality. There's some truth to this—especially when every piece of online writing is at the mercy of an algorithm. I've spent 10 minutes on a post that got 75,000 views. I've also spent 10 days on a post that got 7 views. This led me to believe the quality of my content didn't always matter. But then I read Eddie's book. It showed me writing content isn't about quantity over quality... — Writing content is about quantity *of* quality. And that takes time. — "The Very Good Copy Book" contains 207 micro-lessons that were written, rewritten, and curated over the span of more than a decade. As a result, each one of them is as valuable, impactful, and well-crafted as the last. Not a single word goes to waste. You can feel the thought and care Eddie put into every sentence. Making every one of the 450 pages a priceless pearl of wisdom. It's my favorite book on copywriting I’ve ever read. Because it's about more than writing words. It's about writing *VERY GOOD* words (for a very long time.) — Congratulations on this huge achievement, Eddie. You've set the standard (once again.) …more
🇺🇦 Eddie Shleyner doesn’t just transform landing pages. He also transforms the way I think about writing. — 3 years ago, he transformed the way I think about writing copy. 3 days ago, he transformed the way I think about writing content. — I used to think content writing was all about quantity *over* quality. There's some truth to this—especially when every piece of online writing is at the mercy of an algorithm. I've spent 10 minutes on a post that got 75,000 views. I've also spent 10 days on a post that got 7 views. This led me to believe the quality of my content didn't always matter. But then I read Eddie's book. It showed me writing content isn't about quantity over quality... — Writing content is about quantity *of* quality. And that takes time. — "The Very Good Copy Book" contains 207 micro-lessons that were written, rewritten, and curated over the span of more than a decade. As a result, each one of them is as valuable, impactful, and well-crafted as the last. Not a single word goes to waste. You can feel the thought and care Eddie put into every sentence. Making every one of the 450 pages a priceless pearl of wisdom. It's my favorite book on copywriting I’ve ever read. Because it's about more than writing words. It's about writing *VERY GOOD* words (for a very long time.) — Congratulations on this huge achievement, Eddie. You've set the standard (once again.) …more

Annie Isabel Jaison

AVP-Growth, Trinkerr | Content Specialist | Brand Strategist

So, a week ago, my timeline started flooding with reviews of VeryGoodCopy's 207 Micro-Lessons for copywriters by 🇺🇦 Eddie Shleyner but I couldn't find the paperback on Amazon India. The FOMO hit fast. And it hard. I DMed Eddie about my "crisis" and he replied that the Kindle version would be out the next day. I waited. I downloaded. I relished. You know how at times you get disappointed with a movie or a book because their stellar reviews hoisted your expectations a bit too high? Well, this was NOT such an instance. My first impression? Relief. Being in the content creation field is a constant battle with imposter syndrome and the nagging need for originality. This book tells you that it's okay—to be unproductive (at times), to be unoriginal, to be human—as long as you keep trying, keep reimagining, keep it real. No, I won't be drinking the Kool-Aid. I'll stay curious until I stumble upon my "Hello Kitty idea". Thanks Eddie, for making this so relatable and reassuring. It's the best 207 pieces of advice I needed today (and will need for later). P.S.: Adding one extra star for the pictures ⭐⭐⭐⭐⭐ + ⭐ …more
So, a week ago, my timeline started flooding with reviews of VeryGoodCopy's 207 Micro-Lessons for copywriters by 🇺🇦 Eddie Shleyner but I couldn't find the paperback on Amazon India. The FOMO hit fast. And it hard. I DMed Eddie about my "crisis" and he replied that the Kindle version would be out the next day. I waited. I downloaded. I relished. You know how at times you get disappointed with a movie or a book because their stellar reviews hoisted your expectations a bit too high? Well, this was NOT such an instance. My first impression? Relief. Being in the content creation field is a constant battle with imposter syndrome and the nagging need for originality. This book tells you that it's okay—to be unproductive (at times), to be unoriginal, to be human—as long as you keep trying, keep reimagining, keep it real. No, I won't be drinking the Kool-Aid. I'll stay curious until I stumble upon my "Hello Kitty idea". Thanks Eddie, for making this so relatable and reassuring. It's the best 207 pieces of advice I needed today (and will need for later). P.S.: Adding one extra star for the pictures ⭐⭐⭐⭐⭐ + ⭐ …more

John Whalley

Creative Director & Brand Designer

My daughter is a copywriter, an extremely talented one btw. At the weekend she had her nose buried in this book, so I had to take a look. Within five minutes knew I had to have a copy, it's ordered and on the way. Easy, superbly put together, inspirational examples - it's not just for writers, it's for anyone and everyone in the creative industry. Thanks for the recommendation Stephanie Whalley, thanks for the book 🇺🇦 Eddie Shleyner. #copywriting #creativity #creativeindustry …more
My daughter is a copywriter, an extremely talented one btw. At the weekend she had her nose buried in this book, so I had to take a look. Within five minutes knew I had to have a copy, it's ordered and on the way. Easy, superbly put together, inspirational examples - it's not just for writers, it's for anyone and everyone in the creative industry. Thanks for the recommendation Stephanie Whalley, thanks for the book 🇺🇦 Eddie Shleyner. #copywriting #creativity #creativeindustry …more

Abhi Singh 🖖🏼

Copywriting for founders & brands

🇺🇦 Eddie’s work gives me a lens to slow down and see the beauty in my ordinary everyday. The by-product is good copywriting. It’s been months now. Writing has been good for my senses, good for the soul. I’ve been devouring and applying new techniques from his micro-essays. My absolute favorite ones are on: - Realism - Vignettes - Minimalism - Managing creativity - Raising primal emotional stakes - Accentuating conflict in my stories - Channeling my emotions through words - Writing from images and thinking visually After a ton of anticipation, THE book is finally here! It’s packed with 207 such micro-lessons. They discuss day-to-day creativity, mindset, being human, storytelling, and of course: COPYWRITING. If you are part of the writing world, don’t wait. Getting 🇺🇦 Eddie’s book might be your greatest investment in yourself. If you liked this, follow Abhi for more. …more
🇺🇦 Eddie’s work gives me a lens to slow down and see the beauty in my ordinary everyday. The by-product is good copywriting. It’s been months now. Writing has been good for my senses, good for the soul. I’ve been devouring and applying new techniques from his micro-essays. My absolute favorite ones are on: - Realism - Vignettes - Minimalism - Managing creativity - Raising primal emotional stakes - Accentuating conflict in my stories - Channeling my emotions through words - Writing from images and thinking visually After a ton of anticipation, THE book is finally here! It’s packed with 207 such micro-lessons. They discuss day-to-day creativity, mindset, being human, storytelling, and of course: COPYWRITING. If you are part of the writing world, don’t wait. Getting 🇺🇦 Eddie’s book might be your greatest investment in yourself. If you liked this, follow Abhi for more. …more

Pawel Tatarek

Freelance SaaS Content Writer

I've seen people raving about 🇺🇦 Eddie Shleyner's 207 Micro-Lessons, so decided to have a look. Only a few chapters in but it's absolutely brilliant. One to savour! …more
I've seen people raving about 🇺🇦 Eddie Shleyner's 207 Micro-Lessons, so decided to have a look. Only a few chapters in but it's absolutely brilliant. One to savour! …more

Robert Lowton 🦞

Lobster Copy 🦞 | Brand & Conversion Copywriter |

Reading 🇺🇦 Eddie Shleyner's book on the bus this morning. 🦞 It brought tears to my eyes. It's beautifully written. And besides being a marvellous book about advertising, copywriting, and marketing more generally, it's highly emotive (as you would expect). 🇺🇦 Eddie, your stories about your babushka, that moment when you first met your newborn son, the throwback to Good Will Hunting... I had to take a beat. It hit me really hard. Thank you. Your words inspire. (I'm also a big Eugene Schwartz fan — and like you and him, I'm also suspicious of the view that demand can be created; as you say, copywriters are sailors, not paddlers!) 🦞 #Advertising #Copywriting #EddieShleyner #Marketing #VeryGoodCopy …more
Reading 🇺🇦 Eddie Shleyner's book on the bus this morning. 🦞 It brought tears to my eyes. It's beautifully written. And besides being a marvellous book about advertising, copywriting, and marketing more generally, it's highly emotive (as you would expect). 🇺🇦 Eddie, your stories about your babushka, that moment when you first met your newborn son, the throwback to Good Will Hunting... I had to take a beat. It hit me really hard. Thank you. Your words inspire. (I'm also a big Eugene Schwartz fan — and like you and him, I'm also suspicious of the view that demand can be created; as you say, copywriters are sailors, not paddlers!) 🦞 #Advertising #Copywriting #EddieShleyner #Marketing #VeryGoodCopy …more

Craig Moulton

Business minded creative with a love of Venn diagrams.

Has anyone ever looked forward to thinking about work while on vacation? I can’t say I have… But this very good parcel from the very good (that’s VERY GOOD) 🇺🇦 Eddie Shleyner just arrived at the door, less than 4 hours into a week away from work and all I can say is… Very good!
Has anyone ever looked forward to thinking about work while on vacation? I can’t say I have… But this very good parcel from the very good (that’s VERY GOOD) 🇺🇦 Eddie Shleyner just arrived at the door, less than 4 hours into a week away from work and all I can say is… Very good!

Shawn Shepheard

Helping Family Owned Businesses Grow Without Working 24/7

This is an absolute gem by the best in the business 🇺🇦 Eddie Shleyner !!! If you want to seriously up your gem in writing copy this is a must! But please don't just read it, apply the lessons. Thanks Eddie!!!
This is an absolute gem by the best in the business 🇺🇦 Eddie Shleyner !!! If you want to seriously up your gem in writing copy this is a must! But please don't just read it, apply the lessons. Thanks Eddie!!!

Charles B Giesler

Volunteer - Sigma Phi Epsilon Fraternity (Official)

Small bites. Big nourishment. “Very Good Copy” by 🇺🇦 Eddie Shleyner This excellent book is allegedly about copywriting. And it is, but it’s also about storytelling, career advice, mentorship, and much more. Pick it up. Read a few of the very short chapters. You will thank Eddie! …more
Small bites. Big nourishment. “Very Good Copy” by 🇺🇦 Eddie Shleyner This excellent book is allegedly about copywriting. And it is, but it’s also about storytelling, career advice, mentorship, and much more. Pick it up. Read a few of the very short chapters. You will thank Eddie! …more

Joe Garrison

Cut through the noise to create unforgettable marketing

The weather is finally nice in Indy this morning. It’s just below seventy degrees, slightly humid, with a soft breeze. The oppressive heat of the weekend has moved on. Coffee in hand, I started reading this new book by 🇺🇦 Eddie Shleyner on our patio, and it feels like therapy. Not sure I was ready for this. Part one is about thinking like a copywriter. It would be more aptly titled, “Feeling Like A Human.” Quick stories about love and loss and life remind me that great copywriting is about feeling what your audience feels and putting it into words. Copywriting isn’t art, but it has to have emotion just the same. I tend to push through tasks at a quick pace. Eddie reminds me to slow down, take time to reflect, feel, and ship it when it’s right. I’m 75 pages in and not sure I’m going to get any work done today. I’ve been looking forward to this book for a while. Thanks, Eddie. …more
The weather is finally nice in Indy this morning. It’s just below seventy degrees, slightly humid, with a soft breeze. The oppressive heat of the weekend has moved on. Coffee in hand, I started reading this new book by 🇺🇦 Eddie Shleyner on our patio, and it feels like therapy. Not sure I was ready for this. Part one is about thinking like a copywriter. It would be more aptly titled, “Feeling Like A Human.” Quick stories about love and loss and life remind me that great copywriting is about feeling what your audience feels and putting it into words. Copywriting isn’t art, but it has to have emotion just the same. I tend to push through tasks at a quick pace. Eddie reminds me to slow down, take time to reflect, feel, and ship it when it’s right. I’m 75 pages in and not sure I’m going to get any work done today. I’ve been looking forward to this book for a while. Thanks, Eddie. …more

Norah Bianculli

Wicked copy and creative strategy for cool kids ⚡

As a marketer myself, I think I’m quite immune to most marketing tactics… But I’ve been on the waitlist for this baby for MONTHS. If you happen to be on the prowl for a bottomless well of Very Good Copy (™️)… Everything 🇺🇦 Eddie Shleyner does is gold. …more
As a marketer myself, I think I’m quite immune to most marketing tactics… But I’ve been on the waitlist for this baby for MONTHS. If you happen to be on the prowl for a bottomless well of Very Good Copy (™️)… Everything 🇺🇦 Eddie Shleyner does is gold. …more

Austin Goodwin

Content Marketing Manager

I’ve been obsessed with 🇺🇦 Eddie Shleyner’s book since I got it. Who’s Eddie? He’s the brain and the heart behind VGC (his newsletter and now aptly named book), and all-around good dude. His newsletter is one of the few I (and 69,489 others) actually think is worth a damn, ESPECIALLY if you’re trying to develop your copy muscle. Very Good Copy crunches 10+ years of micro-essays on creativity, storytelling, and persuasion into a ~Very~ consumable format — 110 on THINKING like a copywriter, 97 on WRITING like one. I’m gonna be straight with you… I think every marketer and advertiser who wants harder hitting messages should read this. This is not a paid ad or influencer spot — Eddie’s writing is just that great. I’ll be spending my hard earned dineros to give this book to plenty of my industry peeps. But I WILL drop my Amazon associate link if you’re interested 🤝 Get VGC. Get schooled. …more
I’ve been obsessed with 🇺🇦 Eddie Shleyner’s book since I got it. Who’s Eddie? He’s the brain and the heart behind VGC (his newsletter and now aptly named book), and all-around good dude. His newsletter is one of the few I (and 69,489 others) actually think is worth a damn, ESPECIALLY if you’re trying to develop your copy muscle. Very Good Copy crunches 10+ years of micro-essays on creativity, storytelling, and persuasion into a ~Very~ consumable format — 110 on THINKING like a copywriter, 97 on WRITING like one. I’m gonna be straight with you… I think every marketer and advertiser who wants harder hitting messages should read this. This is not a paid ad or influencer spot — Eddie’s writing is just that great. I’ll be spending my hard earned dineros to give this book to plenty of my industry peeps. But I WILL drop my Amazon associate link if you’re interested 🤝 Get VGC. Get schooled. …more

Louise Holmes

Creative translator, proofreader and copywriter

I’ve been feeling a bit queasy. I think I’ve got Augustitis. It’s a seasonal affliction – one that gets me every year. The main symptom is the unsettling feeling that I’m done for, that I will never work again. You’d think I’d know better by now. I’ve survived 26 quiet summers after all. Why should this August be the August of my undoing? Well, I know that I probably won’t fall out of the top of the lighthouse that I’ve been brave enough to climb either, but try telling that to the jelly legs. And, despite what my experience tells me, I still find myself grappling with anxiety and uncertainty at this time of year, in the eerie silence following busy, busy June. In Denmark, you can pretty much write off July, as the country empties and clients sun themselves on the beaches of Lake Garda – it’s tumbleweed for the entire month here. I’ve been away, too, and it’s actually quite nice to be able to take some time off without the guilt creeping in and worrying that I’m letting my clients down or feeling that I constantly have to check my emails. There aren’t any. August is a different matter, though. People are back, and you expect the work to return, but there’s the post-holiday lull. But do you know what? It’s actually pretty great to have the time to finally catch up on all the work-related stuff that usually gets left to future me. To read those books I keep buying, stacked up on the shelf (cue photo featuring 🇺🇦 Eddie Shleyner's very excellent Very Good Copy). To sort out my accounts (urgh). To sign up for courses. To post on LI. To embrace those chirping crickets… In a couple of weeks, life will be back to its noisy, hectic self, and I’ll likely be wishing I wasn’t quite so swamped. Septemberosis?
I’ve been feeling a bit queasy. I think I’ve got Augustitis. It’s a seasonal affliction – one that gets me every year. The main symptom is the unsettling feeling that I’m done for, that I will never work again. You’d think I’d know better by now. I’ve survived 26 quiet summers after all. Why should this August be the August of my undoing? Well, I know that I probably won’t fall out of the top of the lighthouse that I’ve been brave enough to climb either, but try telling that to the jelly legs. And, despite what my experience tells me, I still find myself grappling with anxiety and uncertainty at this time of year, in the eerie silence following busy, busy June. In Denmark, you can pretty much write off July, as the country empties and clients sun themselves on the beaches of Lake Garda – it’s tumbleweed for the entire month here. I’ve been away, too, and it’s actually quite nice to be able to take some time off without the guilt creeping in and worrying that I’m letting my clients down or feeling that I constantly have to check my emails. There aren’t any. August is a different matter, though. People are back, and you expect the work to return, but there’s the post-holiday lull. But do you know what? It’s actually pretty great to have the time to finally catch up on all the work-related stuff that usually gets left to future me. To read those books I keep buying, stacked up on the shelf (cue photo featuring 🇺🇦 Eddie Shleyner's very excellent Very Good Copy). To sort out my accounts (urgh). To sign up for courses. To post on LI. To embrace those chirping crickets… In a couple of weeks, life will be back to its noisy, hectic self, and I’ll likely be wishing I wasn’t quite so swamped. Septemberosis?

Cain Lewis

Freelance Copywriter

I started writing a post about how creativity is really about connecting things – about noticing – because I'm deep into Eddie's VeryGoodCopy book. Instead, I'm just gonna leave this photo here. I call it: Match-a 🍵 #copywriting
I started writing a post about how creativity is really about connecting things – about noticing – because I'm deep into Eddie's VeryGoodCopy book. Instead, I'm just gonna leave this photo here. I call it: Match-a 🍵 #copywriting

Jocelyn Brady 🧠

StoryScience®️: Strategic narrative + brain play for creating change that sticks

To 🇺🇦 Eddie Shleyner, your book is wonderful. I’ve barely read it—and I mean this as the greatest compliment. It’s already the most useful book on copywriting I’ve seen. Wish I had this 20 years ago. And inspires me as I (continue to) wrangle my own book. Well done. To everyone else, check out “Very Good Copy” This isn’t just a book for copywriters. It’s a book for people who use words for a living. HEY GUESS WHAT THAT’S YOU.
To 🇺🇦 Eddie Shleyner, your book is wonderful. I’ve barely read it—and I mean this as the greatest compliment. It’s already the most useful book on copywriting I’ve seen. Wish I had this 20 years ago. And inspires me as I (continue to) wrangle my own book. Well done. To everyone else, check out “Very Good Copy” This isn’t just a book for copywriters. It’s a book for people who use words for a living. HEY GUESS WHAT THAT’S YOU.

Neil Hay

Copywriter | Freelance Writer | SEO Expert | Proofreader | Editor

Who’s ready for the weekend? While my ‘plate’ is still pretty full for this afternoon I’ve got a nice early birthday present today to enjoy over the weekend. I first saw Matthew Wood with a copy of 🇺🇦 Eddie Shleyner’s book ‘Very Good Copy’ and thought it would be worth investing in a copy. Thanks to Amazon and my Dad, the book turned up today 🙂 A major lesson I learned from working in financial services is that things never stay the same for long and this very much applies to copywriting. There are always ways to improve, ways to get new inspiration and ideas that keeps your skill set fresh and I think Very Good Copy will be a great tool to utilise going forward. Enjoy your weekend everybody! #freelancecopywriter #copywriting #freelancewriter #goodread …more
Who’s ready for the weekend? While my ‘plate’ is still pretty full for this afternoon I’ve got a nice early birthday present today to enjoy over the weekend. I first saw Matthew Wood with a copy of 🇺🇦 Eddie Shleyner’s book ‘Very Good Copy’ and thought it would be worth investing in a copy. Thanks to Amazon and my Dad, the book turned up today 🙂 A major lesson I learned from working in financial services is that things never stay the same for long and this very much applies to copywriting. There are always ways to improve, ways to get new inspiration and ideas that keeps your skill set fresh and I think Very Good Copy will be a great tool to utilise going forward. Enjoy your weekend everybody! #freelancecopywriter #copywriting #freelancewriter #goodread …more

Josh Chronister

B2B SaaS Product Marketer

It’s Friday and it’s been a long week of writing. Ads, speaking sessions, battle cards, emails. Messaging and copywriting are my favorite parts of being a PMM. But you know when it’s Friday and you’ve been staring at a screen all week? Today, I felt my creativity lagging and I’m telling myself, “Okay, I’ve already had my two cups of coffee so… how do I make quick work of this product page, without a 3rd or 4th cup?” 1. Get out from behind the screen 2. Get off my ass 3. Breakout the whiteboard 4. Start flipping through 🇺🇦 Eddie Shleyner Very Good Copy (shameless plug bc this book is great) And now I’ve got a full page outline. Time to write ✍️ #productmarketing …more
It’s Friday and it’s been a long week of writing. Ads, speaking sessions, battle cards, emails. Messaging and copywriting are my favorite parts of being a PMM. But you know when it’s Friday and you’ve been staring at a screen all week? Today, I felt my creativity lagging and I’m telling myself, “Okay, I’ve already had my two cups of coffee so… how do I make quick work of this product page, without a 3rd or 4th cup?” 1. Get out from behind the screen 2. Get off my ass 3. Breakout the whiteboard 4. Start flipping through 🇺🇦 Eddie Shleyner Very Good Copy (shameless plug bc this book is great) And now I’ve got a full page outline. Time to write ✍️ #productmarketing …more

Emily Pick

Product Marketing @ Clari

I started following 🇺🇦 Eddie Shleyner during my early days as a copywriter (nearly 10 years ago 🤯) and his posts here always deliver. One thing I really like about Eddie’s style is how approachable he makes his writing. It’s crisp, it’s clear, and it draws you in. While I may not be an official copywriter anymore, it’s still a huge part of my role as a PMM, and I apply a lot of Eddie’s lessons to my own writing. Highly recommend “Very Good Copy” to anyone — especially PMMS — who want to level up their writing. #pmm #copywriting …more
I started following 🇺🇦 Eddie Shleyner during my early days as a copywriter (nearly 10 years ago 🤯) and his posts here always deliver. One thing I really like about Eddie’s style is how approachable he makes his writing. It’s crisp, it’s clear, and it draws you in. While I may not be an official copywriter anymore, it’s still a huge part of my role as a PMM, and I apply a lot of Eddie’s lessons to my own writing. Highly recommend “Very Good Copy” to anyone — especially PMMS — who want to level up their writing. #pmm #copywriting …more

Rebekah Frost

🏳️‍🌈 Digital Marketeer 📧 Problem Solver

First time I've ever signed up to a waiting list for a book but I'm sure it will be worth it, as this gem arrived late last night! After following 🇺🇦 Eddie Shleyner's newsletter for a while and learning a lot, I'm excited to have all thier wisdom in one book and can't wait to get reading 📖 …more
First time I've ever signed up to a waiting list for a book but I'm sure it will be worth it, as this gem arrived late last night! After following 🇺🇦 Eddie Shleyner's newsletter for a while and learning a lot, I'm excited to have all thier wisdom in one book and can't wait to get reading 📖 …more

Lorna Smart Wordcrafter

Editor | Proofreader | Content Writer

I'm looking forward to getting stuck into Very Good Copy by 🇺🇦 Eddie Shleyner. I have no doubt that it will be packed with gems.
I'm looking forward to getting stuck into Very Good Copy by 🇺🇦 Eddie Shleyner. I have no doubt that it will be packed with gems.

Travis Lundy

Aspiring Copywriter | Content Writer

I finally got my hands on VeryGoodCopy from 🇺🇦 Eddie Shleyner ! The day I ordered this book my timeline was flooded with reviews of Very Good Copy! I took this as a sign! I have not had the opportunity to flip through these golden pages yet! Once I do, I'm sure as many before me, I will be through the roof! Thank you Eddie for publishing this book that contains so much information and 207 Micro-Lessons! #verygoodcopy #copywriting #creativewriting …more
I finally got my hands on VeryGoodCopy from 🇺🇦 Eddie Shleyner ! The day I ordered this book my timeline was flooded with reviews of Very Good Copy! I took this as a sign! I have not had the opportunity to flip through these golden pages yet! Once I do, I'm sure as many before me, I will be through the roof! Thank you Eddie for publishing this book that contains so much information and 207 Micro-Lessons! #verygoodcopy #copywriting #creativewriting …more

Nicole König

Marketing agency for sustainability since 2015

Dear 🇺🇦 Eddie Shleyner: THANK YOU. Dear network of #copywriters, #translators, #editors: READ THIS NOW. You're welcome. PS: What's the last #book YOU loved? …more
Dear 🇺🇦 Eddie Shleyner: THANK YOU. Dear network of #copywriters, #translators, #editors: READ THIS NOW. You're welcome. PS: What's the last #book YOU loved? …more

Justin Oberman

Copywriter, Ghostwriter, Marketing Consultant

For months now, my LinkedIn followers have been pestering me with the same request: "When are you going to write a book on copywriting?" They insist I've got the chops, the stories, the battle scars. And they're not wrong. I used to tell them the reason I haven’t written a book is because I’m lazy. Now I can tell them the truth. I have no need to write a book an about copywriting because 🇺🇦 Eddie Shleyner has, more or less, already written it. I say “more or less” because Eddie has added more gems of wisdom than I would have added, and the stories he wraps them are of course his own. But I also say it because Eddie is one of the few copywriters LinkedIn whose posts I read regularly and actually learn new things from. And because I consider Eddie be a better copywriter. "Very Good Copy" is like having a seasoned pro perched on your shoulder, whispering trade secrets in your ear. It's the kind of book about copywriting you will always want within arms reach. It currently sits in the coveted place of books keep on my desk and every time I open it I want to grab a pen and start scribbling notes in the margins. There’s just one problem. Every page is already a note, distilled to its essence and ready for immediate application. Because in the end, great copy isn't about showing off how clever you are. It’s about clarity, impact, and results. And that's exactly what Shleyner delivers, 207 times over. So I just end up writing the copy I needed to be writing in the first place. If you’d like a book to do the same for you then don’t wait for me to write mine. Grab a copy of Eddie’s. Thanks Eddie, for saving me all sorts of trouble. For now. ;-). Link to book in comments. 👍 to share #onebookaweek #copywriting #ghostwriting #marketing #advertising …more
For months now, my LinkedIn followers have been pestering me with the same request: "When are you going to write a book on copywriting?" They insist I've got the chops, the stories, the battle scars. And they're not wrong. I used to tell them the reason I haven’t written a book is because I’m lazy. Now I can tell them the truth. I have no need to write a book an about copywriting because 🇺🇦 Eddie Shleyner has, more or less, already written it. I say “more or less” because Eddie has added more gems of wisdom than I would have added, and the stories he wraps them are of course his own. But I also say it because Eddie is one of the few copywriters LinkedIn whose posts I read regularly and actually learn new things from. And because I consider Eddie be a better copywriter. "Very Good Copy" is like having a seasoned pro perched on your shoulder, whispering trade secrets in your ear. It's the kind of book about copywriting you will always want within arms reach. It currently sits in the coveted place of books keep on my desk and every time I open it I want to grab a pen and start scribbling notes in the margins. There’s just one problem. Every page is already a note, distilled to its essence and ready for immediate application. Because in the end, great copy isn't about showing off how clever you are. It’s about clarity, impact, and results. And that's exactly what Shleyner delivers, 207 times over. So I just end up writing the copy I needed to be writing in the first place. If you’d like a book to do the same for you then don’t wait for me to write mine. Grab a copy of Eddie’s. Thanks Eddie, for saving me all sorts of trouble. For now. ;-). Link to book in comments. 👍 to share #onebookaweek #copywriting #ghostwriting #marketing #advertising …more

Nikola Hopkinson

Making things happen with words

Well, that was unexpected. When I picked up 🇺🇦 Eddie Shleyner's book, Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter, I thought it'd help me be a better writer. Halfway through, I've found seven little nuggets on doing life better. Lessons I hurriedly scribbled on a piece of paper on my bedside table. A gentle reminder to stay human. Live more. Feel more. I'll park these here, in case you find them useful. 1. Slow. Down. 2. Be curious. 3. Experience more. 4. Let yourself fail. Learn. Try again. Then fail some more. 5. Zoom in on the details, micro moments. That's where the magic lives. 6. People-watch more. 7. Listen. Always listen. Thanks Eddie 😊
Well, that was unexpected. When I picked up 🇺🇦 Eddie Shleyner's book, Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter, I thought it'd help me be a better writer. Halfway through, I've found seven little nuggets on doing life better. Lessons I hurriedly scribbled on a piece of paper on my bedside table. A gentle reminder to stay human. Live more. Feel more. I'll park these here, in case you find them useful. 1. Slow. Down. 2. Be curious. 3. Experience more. 4. Let yourself fail. Learn. Try again. Then fail some more. 5. Zoom in on the details, micro moments. That's where the magic lives. 6. People-watch more. 7. Listen. Always listen. Thanks Eddie 😊