Testimonial resources

All things you need to leverage customer testimonials to promote your business ❤️

How to Create an NPS Survey (20-Minute Setup)
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How to Create an NPS Survey (20-Minute Setup)

Ship an NPS survey this afternoon. The free Google Forms way and its three problems, then the click-by-click setup in Testimonial, from an empty Space to invitations sent.

SaaS NPS Survey Teardown: 6 Real Examples, Annotated
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SaaS NPS Survey Teardown: 6 Real Examples, Annotated

Six SaaS NPS surveys, annotated for the decisions that matter: locked vs editable wording, follow-ups by bucket, in-email scale vs page, and what the thank-you page should never do.

How to Monitor Brand Mentions on X (Twitter)
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How to Monitor Brand Mentions on X (Twitter)

Your Notifications tab only shows posts that tag you. How to watch X for the untagged ones too, triage them, and turn the best into proof on your site.

How to Run an In-App NPS Survey
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How to Run an In-App NPS Survey

In-app NPS reaches the people doing the work and misses everyone who stopped logging in. When to show it, what never to interrupt, and the setup with Testimonial's NPS embed.

Social Listening Tools for Brand Monitoring
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Social Listening Tools for Brand Monitoring

Compare social listening tools for brand monitoring by the proof question: does the mention stop in a dashboard, or can it become a Wall of Love card?

Agency Case Study Teardown: 6 Examples, Annotated
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Agency Case Study Teardown: 6 Examples, Annotated

Agency case studies prove judgement, not a tool. These six show how to handle the time window, the before, the unnamed client and whose voice carries the result.

Brand Mentions Monitoring: From Alert to Wall of Love
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Brand Mentions Monitoring: From Alert to Wall of Love

Brand mentions monitoring ends at published proof: find the match, triage it, ask permission, then put it on your Wall of Love — or leave it.

NPS Survey Email Templates That Get Responses
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NPS Survey Email Templates That Get Responses

Seven NPS invitation emails you can paste today, one per situation, plus the one reminder worth sending, and the five things every one of them keeps.

Case Study Website Teardown: 8 Landing Pages, Annotated
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Case Study Website Teardown: 8 Landing Pages, Annotated

Most case study pages are a grid of logos. These eight put the customer next to the result, show one number with its baseline, and match the CTA to how they sell.

How to Turn a Tweet Into a Testimonial on Your Site
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How to Turn a Tweet Into a Testimonial on Your Site

Yes — you can put a public tweet on your site as proof. Ask first, keep the handle and link, then import or embed. Import is not consent.

How to Run a Case Study Interview Without Scheduling a Call
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How to Run a Case Study Interview Without Scheduling a Call

A case study interview does not need a Zoom. Build six questions, send them with no calendar link, collect typed or voice answers, remind once, and write from what they said.

How to Calculate NPS (and Why the Number Alone Is Useless)
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How to Calculate NPS (and Why the Number Alone Is Useless)

NPS is % promoters minus % detractors. Here is the calculator — and why bucket mix, trend, and named next steps matter more than the single score.

NPS Surveys: What to Do After Someone Gives You a Score
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NPS Surveys: What to Do After Someone Gives You a Score

An NPS survey is one 0–10 recommend question. The useful part is what you do next: route promoters to proof, passives to a follow-up, detractors to a human.

Brand Monitoring: From Public Mention to Published Proof
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Brand Monitoring: From Public Mention to Published Proof

Brand monitoring that doesn't stop at the alert. Find unsolicited mentions, ask permission, and publish them as proof.

Customer Case Studies: How to Run Them Without the Interview Call
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Customer Case Studies: How to Run Them Without the Interview Call

A customer case study dies at the calendar, not the writing. How to pick, invite, collect async, write, and get approval — without booking a call.

Testimonial Questions That Get You Something Worth Publishing
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Testimonial Questions That Get You Something Worth Publishing

Testimonial questions to ask that return a sentence you can publish — four I would send, five that return nothing, and how to rewrite them.

A Video Testimonial Script That Doesn't Sound Scripted
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A Video Testimonial Script That Doesn't Sound Scripted

Don't send a script to read on camera. Send four questions, and tell the customer what not to prepare.

Testimonial Templates That Don't All Sound the Same
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Testimonial Templates That Don't All Sound the Same

Seven fill-in-the-blank testimonial templates for SaaS, agencies, products, courses and colleagues — plus the one change that stops them all reading identically.