Marketing Tips
Share some tips on doing marketing

Agency Case Study Teardown: 6 Examples, Annotated
Agency case studies prove judgement, not a tool. These six show how to handle the time window, the before, the unnamed client and whose voice carries the result.

Brand Mentions Monitoring: From Alert to Wall of Love
Brand mentions monitoring ends at published proof: find the match, triage it, ask permission, then put it on your Wall of Love — or leave it.

NPS Survey Email Templates That Get Responses
Seven NPS invitation emails you can paste today, one per situation, plus the one reminder worth sending, and the five things every one of them keeps.

Case Study Website Teardown: 8 Landing Pages, Annotated
Most case study pages are a grid of logos. These eight put the customer next to the result, show one number with its baseline, and match the CTA to how they sell.

How to Turn a Tweet Into a Testimonial on Your Site
Yes — you can put a public tweet on your site as proof. Ask first, keep the handle and link, then import or embed. Import is not consent.

How to Run a Case Study Interview Without Scheduling a Call
A case study interview does not need a Zoom. Build six questions, send them with no calendar link, collect typed or voice answers, remind once, and write from what they said.

How to Calculate NPS (and Why the Number Alone Is Useless)
NPS is % promoters minus % detractors. Here is the calculator — and why bucket mix, trend, and named next steps matter more than the single score.

NPS Surveys: What to Do After Someone Gives You a Score
An NPS survey is one 0–10 recommend question. The useful part is what you do next: route promoters to proof, passives to a follow-up, detractors to a human.

Brand Monitoring: From Public Mention to Published Proof
Brand monitoring that doesn't stop at the alert. Find unsolicited mentions, ask permission, and publish them as proof.

Customer Case Studies: How to Run Them Without the Interview Call
A customer case study dies at the calendar, not the writing. How to pick, invite, collect async, write, and get approval — without booking a call.

Testimonial Questions That Get You Something Worth Publishing
Testimonial questions to ask that return a sentence you can publish — four I would send, five that return nothing, and how to rewrite them.

Testimonial Templates That Don't All Sound the Same
Seven fill-in-the-blank testimonial templates for SaaS, agencies, products, courses and colleagues — plus the one change that stops them all reading identically.

Business Testimonials: The Whole Pipeline
Testimonials are a process with five stages, not a page you build once. The decision at each stage, which way I would go, and where each one breaks.

How to Add Google Reviews to Your Website
Google's own embed, the Places API, copy and paste, or a tool — with the real drawbacks of each, and the schema mistake that gets your stars removed.

8 Video Testimonial Questions That Convert in 2026
8 powerful video testimonial questions to ask customers, with scripts, timing tips, and examples that boost conversions across industries.

10 Best Client Testimonials Website Templates for 2026
Find the perfect client testimonials website template for 2026. Explore 10 top options for Webflow, Framer, WordPress, & HTML to boost your social proof.

