How Blaine uses Testimonials for her dating coach business

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For dating services, Dating by Blaine, client testimonials are essential for winning new clients and boosting her conversion funnel. In this Testimonial spotlight, Blaine, Founder and CEO, covers how testimonials and social proof is the lifeblood of her business and how testimonial.to has simplified this process.

To this day, Blaine has received 1,500+ reviews with an average of 4.86 stars. This allows her to feature them on her testimonial page, get started page and others.

Watch the video and read on to get a better idea of how a coaching business could benefit from capturing video and text testimonials.

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Hi, my name is Blaine. I am a dating coach for men and the founder and CEO of datingbyblaine.com. I help men learn how to authentically market themselves, build confidence and attract awesome women through my courses and online coaching. I’ve been using testimonial.to for a while now because it is so awesome! Getting customer testimonials are the lifeblood of my business. Hearing how other customers have had success and have had their dating lives dramatically changed, is what convinces potential customers to give me a chance. Previously, I was having to schedule times to do interviews with customers or try to screenshot their testimonials and then format and upload them to my website. It was literally taking so much time and it wasn’t even looking that good. Then I discovered testimonial.to and it makes my life so much easier. I just send the link off to clients and they can very easily upload video or text testimonial, and it is just integrated with my testimonials page on my website but it blends right in. It doesn’t look like some third party. It looks perfectly seamless with all of my branding and formatting and I am not somebody who’s technical and who is necessarily building-savvy on my website so it is super easy to encode it and get it up there once and then the testimonials just populate there after that, which is so awesome! Overall, it has saved me a ton of time it has helped me convert customers and it looks really nice and great on my site. I love looking at my testimonials! I couldn’t recommend them enough, if you have customers, you should be getting their testimonials and you should be doing it through testimonial.to — Blaine, Founder and CEO @ DatingByBlaine.com

Who are you and what is your business?

I’m Blaine, I’m a dating coach for men, and the founder and CEO of datingbyblaine.com. I help men build confidence, learn to market themselves, and attract awesome women through online courses and 1x1 coaching. Many of my clients are introverts and analytical, and I help them translate all of the awesome things they have going on in their personal and professional lives into success with dating.

How is your coaching business using Testimonial?

I often say that testimonials are the lifeblood of my business — I’m constantly soliciting testimonials from my clients, which I then use as part of my product marketing for my courses and coaching to new clients.

Testimonial.to dramatically accelerates the process of collecting and publishing testimonials from my customers. Whenever one of my clients emails me positive feedback about their experience working with me, I simply link to my Testimonial.to landing page in my reply — my clients write or record quick testimonials this way, and they’re instantly published to my site. It’s like magic.

The best part is that, now that I’ve added new coaches to my team, I can create new “spaces” on Testimonial.to that enable each of them to collect their own testimonials, under my account’s umbrella. It’s super convenient to have everything in one place.

What has been the impact of using Testimonial?

Testimonial.to saves me at least one full workday a month. Maybe more. Before testimonial.to, I’d spend hours communicating back and forth with my clients trying to collect testimonials, and then I had to spend even more time formatting and publishing these testimonials to my site. It’s hard to understate how painful this process was for me!

With testimonial.to, the whole process of getting testimonials from my clients is automated. I simply send a happy customer the link to my landing page, they share their feedback, and boom, I have a new testimonial live on my site — and it looks good. This frees up time for me to create content, coach, and just enjoy my life.

How was your experience creating and integrating Testimonial?

Getting started with Testimonial.to was insanely easy. I’m non-technical, and it still only took me 5 minutes to get my “Wall Of Love,” which displays my customers’ testimonials, live on my website. I was able to do it 100% myself, which was a huge win, and is a key reason why I love the product.

Any final thoughts?

One of the biggest challenges for me starting my business was a lack of testimonials — given the nature of my service, it’s not unusual for my customers to feel embarrassed about publicly tying their name and likeness to their feedback — but my persistence asking each guy I coached for his testimonial paid off as I slowly built up a collection of client stories.

My conversion probably tripled — the impact was literally too big to measure accurately — once I had a solid collection of testimonials on my site.

Video testimonials in particular are powerful because they can’t be faked — there are so many coaches in my space who fabricate their written testimonials — so having video testimonials in particular increases conversion, and there’s no easier way to collect and publish them than testimonial.to.

Ready to start collecting and displaying your customer testimonials? Start your free trial here. To make it easier for you, you may want to visit our integrations hub.