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When Kelly Dunning hit "send" on her first big copywriting project 15 years ago, she didn’t know she was laying the foundation for a career that would see her words grace the pages of brands like Skype, Hertz, and FlightNetwork. As a professional copywriter, she’s spent over a decade and a half helping businesses articulate their value, turning leads into customers with newsletters, blogs, and whitepapers that hit just the right note. Along the way, she racked up over 200 glowing reviews from clients across platforms like Upwork, Fiverr, LinkedIn, and Clutch. Proof of a job well done, but for years, those reviews sat scattered across the internet, a treasure trove of credibility she couldn’t quite show off.
Kelly knew her reputation was her strongest asset. As an independent contractor, every new client needed to trust her to deliver, and those reviews were her golden ticket. Yet, her old WordPress plugin for testimonials felt like a relic—clunky, manual, and nowhere near capable of showcasing the full scope of her success. She’s a writer, not a tech wiz, and the idea of spending hours wrestling with code or design made her cringe. She needed something simple, elegant, and fast way to let her clients’ words do the talking without her having to play web designer.
Then she found Testimonial. What started as a solution to a nagging problem quickly became one of her favorite tools, transforming years of hard-earned praise into a stunning “Wall of Love” that now sits proudly on her website. Here’s how Kelly turned her scattered reviews into a powerful marketing asset and why she’s singing Testimonial’s praises to anyone who’ll listen.
Who are you and what is your business?
I'm Kelly Dunning, a professional copywriter.
I help brands create high-quality marketing materials, such as newsletters, website copy, case studies, blogs, and whitepapers, that clearly convey their value.
Over the past 15 years, I’ve written for brands like FlightNetwork, Hertz, Skype, and G4S Security, crafting copy that builds credibility, engages leads, and nurtures them into customers.
Across my Upwork, Fiverr, LinkedIn, and Clutch profiles, I’ve received over 200 glowing reviews. Yet, I hadn’t showcased them on my website - until I found Testimonial.
How is your copywriting business using Testimonial?
Before Testimonial, I used a WordPress plugin to display testimonials, but it was clunky, cumbersome and required manually entering each review. As a result, I only featured a fraction of my reviews.
I needed a hassle-free way to showcase my social proof.
But I’m a writer, not a web designer!
So, it had to be elegant right out of the box.
I’m busy and don’t have time to spend an entire day fiddling with my website to make it look right.
With Testimonial’s bulk import feature, I seamlessly pulled in 15 years’ worth of reviews from Upwork, Fiverr, Clutch, and LinkedIn, surprisingly quickly and easily.
What has been the impact of using Testimonial?
I now have a beautiful, elegant testimonial page where visitors can scroll through ALL of my happy reviews from previous clients.
It just might be my favourite page on the internet. After all, it represents the many years of hard work, dedication and creativity I’ve invested into my copywriting business.
As an independent contractor, my reputation is everything. When clients hire a writer to help them handle an important copywriting project, they want to know that they’re hiring someone they can trust to complete the project to a professional level.
My Testimonial page is proof that I’ve completed literally hundreds of successful copywriting projects, which makes it an incredibly valuable tool for marketing my services.
Also, the fact that the same names come up again and again as you scroll down the page shows I have repeat clients who keep coming back for more, which adds another level of quality and trustworthiness.
How was your experience creating and integrating Testimonial?
I can’t emphasize this enough: I’m a writer, not a tech expert. I needed a solution that was simple yet effective.
Testimonial exceeded my expectations. Signing up, adding reviews via the browser extension, and setting up my “Wall of Love” was incredibly intuitive. Despite importing over 200 reviews, the entire setup took just an hour or two.
It was also incredibly easy to add my infinite-scrolling wall of testimonials to my WordPress website - just copy and paste one shortcode.
Since I’m always trying to keep my WordPress site as simple and readable as possible, I am thrilled with how seamlessly my Testimonial page blends with the rest of the site.
Would you recommend Testimonial to anyone else?
Absolutely.
It’s one of the most valuable improvements I’ve made to my online presence. While I can’t quantify exactly how many clients it’s landed me, having 200+ reviews on one beautiful, easy-to-scroll page certainly strengthens my credibility.
Running your own business is challenging. On top of completing client work to a high-standard and meeting deadlines, you also have to market yourself and build your brand.
When you find something that is as user-friendly as Testimonial and can help you add credibility so easily - that’s definitely a win.
They say the “proof is in the pudding” and this tool makes it so simple to show off all that yummy pudding. ;)
Ready to start collecting and displaying your customer testimonials? Start your free trial here.
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