.png)
Do not index
Do not index
For Outseta, the all-in-one membership software customer testimonials are a big part of their marketing strategy, you can see testimonials and social proof all across their website. From their home page, pricing page, or even sign-up page, featuring testimonials is helping them stand out in a competitive market.
To this day, Outseta has received hundreds of feedback, reviews, and testimonials. Geoff was facing the issue of keeping all this feedback organized in one place instead of getting lost on social media and various review sites.
In this testimonial spotlight, Geoff co-founder of Outseta, will cover how they are using testimonials and social proof to increase their conversions.
Watch the video and read on to get a better idea of how a SaaS business could benefit from capturing video and text testimonials.
Hi everybody, my name is Geoff Roberts I am the co-founder of a software startup called Outseta. And in short, I love testimonial. I am going to tell you two things that have been very helpful to me. I am sort of the marketing-focused founder at our company, and one of the things I have always dealt with for years is every time I see a great new comment about our startup on Twitter or LinkedIn or any other social media channel, I need to grab that, ultimately create a Trello ticket, ask our designer to incorporate it into on our website in a way that looks really nice and it's just a tedious and time-consuming process or that comment gets pushed down on social media feeds and lost forever. So I was looking for an easier way to be self-deficient myself in collecting these testimonials, testimonial has made that super easy. I can grab new social media comments anytime, quickly incorporate them into our website and know that they look great. Aside from that, I would just advocate for the use of testimonials on your website in general. For us, it's particularly important we’re a software product that plays in really competitive categories like CRM and payments where we’re competing with companies like HubSpot and Stripe that are the obvious sort of known solutions so we’re a startup trying to get customers to entrust us with their business and we’re a mission-critical product that most people haven’t heard about so it's really important that we make people as confident in our solution as possible and really try to increase consumer confidence so that they’re comfortable making a buying decision. And nothing has done that more effectively than gathering testimonials from well-known SaaS founders and indie hackers, people that have credibility that we could never have ourselves - nobody wants to hear me the founder of a software company advocating for our product myself, they want to hear from actual customers that are known to them and testimonial provided us with a really easy means of doing that so we’ve incorporated a Wall of Love directly on our Twitter profile, we’ve added it to our pricing page, it’s absolutely boosted conversions for us and if you’re not using a product like testimonial, highly recommend it! It’s going to really help you in your marketing efforts! — Geoff, Co-Founder of Outseta.com
Who are you and what is Outseta?
What’s up! My name is Geoff Roberts and I’m a Co-founder of Outseta.com. We offer an all-in-one platform that pulls together all of the table-stakes software tools required to deliver a SaaS or membership business—everything from authentication and payments to CRM, email, and help desk tools. Our customers are primarily founders of subscription-based start-ups—think of Outseta as “Shopify for SaaS.”
How is your SaaS using Testimonial?
As a marketer, I’m always looking for creative ways to let our customers do the marketing and selling on our behalf—who wants to hear from me, when you can instead hear from our actual customers? Adding testimonials to our site website has always been one of the easiest ways to do this.
While that’s the case, as our SaaS product began to grow in popularity I quickly realized that most of the awesome, unprovoked commentary on Outseta was happening on Twitter. This included really complementary perspectives and opinions on our software—great!—that is until they get pushed down everyone’s Twitter timeline.
Testimonial.to provided a really quick and easy way to capture those testimonials and present them on our site so they weren’t lost forever. We added a wall-of-love directly on our pricing page, linked to the hosted wall-of-love from our Twitter profile, and also have used the product to request video testimonials from customers after support interactions that have left them feeling particularly great about their experiences with our company.
What has been the impact of using Testimonial?
Testimonial has played a critical role in bolstering the credibility of our company and software. As a mission-critical software product that plays in one of the most competitive software markets in the world—we compete with companies like Hubspot and Stripe—it’s always tough to stand out against well-known competitors that represent “the safe option.” Adding testimonials to our pricing page boosted credibility and consumer confidence at a critical point in the evaluation process.
And it hasn’t just been showing a large number of happy customers, but specifically who the testimonials have come from that’s helped us. We were able to get testimonials from a good number of people that are well-known and respected within the SaaS and Indiehacker communities, which has proven to be really critical in helping people feel comfortable trusting us with their business.
How was your experience creating and integrating Testimonial?
What I liked most about using Testimonial.to is how easy the whole process has been. I implemented the product myself, as a relatively non-technical user, and have never needed to read any documentation on using the product whatsoever.
It’s important to note that I could absolutely collect testimonials on my own and add them to our website, but that would require ongoing design changes to make sure they look good and are incorporated into the site well. I used to create Trello tickets when I found new testimonials, often asking our design lead for help making the changes. No more.
Testimonial allows me to just drop a code snippet onto the page, then anytime I find a new testimonial that I want to add it gets added to the site automatically in a way that looks great. The process of adding testimonials to the site has only gotten easier as the product has continued to improve and changing the order in which the testimonials are presented is a breeze.
Do you have any advice for people who are not using testimonials on their websites?
As someone who has spent their entire career marketing SaaS products, I used to be a big proponent of review sites like G2 Crowd, Software Advice, and Capterra. Over the years my feelings on these platforms have changed—everyone’s running the NPS surveys, then asking for reviews from only promoters. They’re stuffing the ballot box so these sites provide little in the way of any signal that’s effective—and buyers increasingly recognize that.
Rather than spending time trying to incentivize users to leave testimonials on these third-party review sites, I think it makes a lot more sense today to add credible content directly to your own website. You can use testimonials to highlight customers of different sizes, with different use cases, and really bolster each with a testimonial that directly fits with the context of the page it’s on. When people see testimonials from other people like them—that they might already be interacting with on social media platforms like Twitter or LinkedIn—that goes a long way. And even better is the humanizing aspect that comes from using video testimonials on your site!
Ready to start collecting and displaying your customer testimonials? Start your free trial here.
To make it easier for you, you may want to visit our integrations hub.
Written by
