15 Email Templates Examples to Ask Your Customers for a Testimonial

In this article, we will share fifteen email templates you can start using to ask your customers for a testimonial. Simply fill in the [blanks] and start gathering customer testimonials!

If you're not regularly asking your customers for reviews and testimonials, you're missing out on a valuable opportunity to build social proof for your business. Luckily, it's easy to get started. In this blog post, we'll give you fifteen email templates that you can use to ask your customers for a review or testimonial. Just copy, paste, and fill in the blanks with your own information.
 
Before we get started, there are a few things to keep in mind when asking for customer reviews and testimonials.
First, make sure that you only reach out to customers who had a positive experience with your product or service. There's no sense in asking for a review from someone who wasn't happy with what they received—it will only result in an angry customer and a negative review. If you have a course, you can contact students that completed the course.
Second, be specific in what you're asking for. Don't just say "can I get a testimonial?" or "would you be willing to write a review?" Instead, say something like "would you be willing to record a quick video testimonial about your experience working with me?" or "would you be willing to write a review of my ebook on Amazon?". By being specific, you'll increase the likelihood that the customer will agree to write the review or record the testimonial.
And finally, make it easy for them by providing links to where they can leave the review or record the testimonial. For example, if you want them to leave a review on Amazon, send them a link directly to your book's Amazon page. If you want them to record a video testimonial for your Wall of Love, send them a link to your Testimonial.to page. The easier you make it for them, the more likely they are to actually do it.
 
Okay, let's get started!
 
To help you get some inspiration, here are 10 Subject Lines you could use when requesting a Testimonial:
  1. We would love to hear your thoughts!
  1. Thank you for being a loyal customer!
  1. Would you mind giving us your honest opinion?
  1. Can we brag about you? (Testimonial request)
  1. Your opinion = $$$ (paid survey inside)
  1. Your honest feedback would mean the world to us
  1. Your review <> Our Website
  1. Get featured in our Wall of Love :)
  1. We'd love to hear your feedback!
  1. Can we brag about you for a sec?
 
Now check out these email templates that will make it easy for you to gather feedback from your customers. You can use these templates to request a review on popular review sites like Yelp or Google, or to ask for a testimonial that you can add to your website or marketing materials.
Simply fill in the [blanks] and start gathering customer testimonials today!
 

Email Templates to ask your customers for Testimonials

 

Email Template #1: Requesting a Review

Hello [Customer Name],
Thank you for being a loyal [customer/client] of ours.
We appreciate your business and would love to hear your thoughts about our [product/service].
Would you be willing to leave us a review on [platform]? We would really appreciate it.
Thank you again for your business and we hope to hear from you soon.
Sincerely,
[Your name]
 
notion image

Email Template #2: Requesting a Testimonial

Hello [Customer Name],
Thank you so much for your recent purchase of [product/service]. We're glad that you're enjoying it and we would love to hear what you have to say about your experience. Would you be interested in leaving us a testimonial? We would greatly appreciate it.
If so, please feel free to email us back or give us a call at [number].
Thank you again for your business and we hope to hear from you soon.
Sincerely,
[Your signature]

Email Template #3: Requesting General Feedback

Hi [Customer Name],
We just wanted to check in and see how you're enjoying our [product/service]. Is there anything we can do to improve your experience? We would really appreciate any feedback that you may have.
Thanks so much for your business and we hope to hear from you soon.
Sincerely,
[Your signature]

Email Template #4: The “Friendly” Favor ask

Hi [Customer Name],
I hope you're well! I was wondering if I could ask for a quick favor...
I'm working on gathering some testimonials for my website, and I would be honored if you would be willing to provide one. Of course, I completely understand if you're too busy or not interested. No hard feelings either way!
Thank you so much for your time, and I hope to hear from you soon.
Best,
[Your signature]

Email Template #5: The “Congratulations” Email

Hi [Customer Name],
Congratulations on [completing your purchase/launching your website/ finishing your project, etc.]. We’re thrilled to have been a part of your success!
If you wouldn’t mind taking a minute to leave a review or testimonial about your experience working with us, we would really appreciate it. Your input would be invaluable to others who are considering using our services.
Thanks so much,
[Your signature]
 
notion image

Email Template #6: The “Small/Solo” business

Hi [Customer Name]!
I hope you're doing well. I am writing to ask if you would be willing to provide a testimonial.
I would greatly appreciate it if you could take a few minutes to write something positive about your experience working with me. Your input would be invaluable in helping me to improve my solo business.
Thank you so much for your time and consideration. I look forward to hearing from you soon.
Sincerely,
[Your signature]

Email Template #7: The "Thank You" Template

Hi [Customer Name],
Thank you so much for being a loyal customer of [product/service]. We appreciate your business and are always working hard to deliver the best possible experience. Would you mind taking a quick moment to write a testimonial? We would be really grateful, and your words could speak volumes to other potential customers who are on the fence about trying our [product/service].
As a token of our appreciation, we would be happy to offer you a [discount/freebie] for writing a testimonial. Just let us know and we'll send it right over.
Thanks again, and we look forward to hearing from you soon!
Best,
[Your signature]

Email Template #8: The "Personal" Request

Hi [Customer Name],
I was just thinking about how much I appreciate your business when it dawned on me...I don't think I've ever asked for a testimonial! Can you believe that? Asking for feedback is such an important part of running a successful business, and I'm embarrassed to say that I've been neglecting it. So here goes nothing...would you mind writing a quick testimonial about your experience with [Product/Service]? Your input would be invaluable in helping us improve our business and attract new customers. And as an added bonus, we'll send you a coupon code for 10% off your next purchase as a thank-you for taking the time to write a testimonial.
I understand if now isn't a good time or if you're not interested. Just shoot me an email back letting me know when would be better or whether there's something else we can do to improve your customer experience. Thanks so much!
Warmest Regards,
[Your signature]

Email Template #9: The "Social Proof" Reveal

Hi [Customer Name],
Did you know that social proof is one of the most important elements in conversion rate optimization? In fact, studies show that 92% of people are more likely to trust recommendations from friends and family than they are any other form of advertising. That's why we're reaching out to ask if you would be willing to write a quick testimonial about your experience with [Product/Service]. Hearing from satisfied customers is the best way for us to show new prospects that they can trust us. And we would be happy to offer you a coupon code for 10% off your next purchase as a thank-you for taking the time to write a testimonial.
If now isn't a good time or if you're not interested, no worries at all. We just wanted to reach out and let you know that we appreciate your business. Thanks so much!
Sincerely,
[Your signature]

Email Template #10: The "Softball" Request

Hi [Customer Name],
I hope all is going well! I was just thinking about you and your experience with [Product/Service]. We're always looking for ways to improve, and I would love to hear your thoughts. Would you mind taking a few minutes to write a testimonial? I promise it won't take long, and your feedback would be greatly appreciated.
Thanks so much,
[Your signature]
 
notion image

Email Template #11: The "Sincere" Request

Hi [Customer Name],
First of all, I want to say thank you for being a loyal customer of [Product/Service]. We really appreciate your business. I was wondering if I could ask for a small favor? Would you mind writing a testimonial about your experience with our product/service? Your feedback would be invaluable in helping us improve our business.
If you're not able to write a testimonial right now, no worries. Just let me know when would be a good time to follow up. Thanks so much!
Sincerely,
[Your signature]

Email Template #12: The "Coupon Code" Incentive

Hi [Customer Name],
As a big thank-you for being a loyal customer of [Product/Service], we'd love to offer you a coupon code for 10% off your next purchase. All we ask in return is that you write a quick testimonial about your experience with our product/service. We're always striving to improve, and hearing from our customers is the best way to do that. Thank you so much for your time and feedback! We really appreciate it. Here's your coupon code: [insert coupon code]
Thank you,
[Your signature]

Email Template #13: Requesting Both A Written Review And A Video Testimonial

Hi [Customer Name],
I hope all is going well! I just wanted to reach out and see if you would be open to writing a review of [Product] on [Platform] OR recording a quick video testimonial about your experience working with me/using my product/etc. This would be such a huge help—I'd appreciate it!
If you're interested in writing a review, all you need to do is click "Write a Review" and leave your thoughts on the [Platform]. If you're interested in recording a video testimonial, hit record and talk about your experience for 1-2 minutes on the recorder below. Thanks so much—it means a lot.
Links:
[Review Link]
[Testimonial Link]
Best,
[Your signature]

Email Template #14: Requesting a Video Testimonial

Hi [Customer Name],
I'm reaching out to see if you would be willing to record a quick video testimonial about your experience working with me/using my product/etc. This would be a huge help—all you need to do is hit record and talk about your experience for 1-2 minutes. I've included a link below that will take you right to the video recording page. Thanks so much—I really appreciate it!
[Link]
Best,
[Your signature]

Email Template #15: Requesting a Written Review

Hi [Customer Name],
I hope all is going well! I just wanted to reach out and see if you would be willing to write a review of [Product] on [Platform]. I know you're busy, so I've included a link below that will take you right to the [Product] page on [Platform]. All you need to do is click "Write a Review" and leave your thoughts. Thanks so much—I really appreciate it!
[Link]
Best,
[Your signature]
 
Don’t want to bother with complicated tutorials? Collect, manage and showcase your testimonials in a single place Testimonial.to.

BONUS: Social Media DM Template:

Hi [Customer Name],
Thank you so much for your recent purchase! We would love to hear your thoughts on our product. When you get a chance, would you be willing to write a testimonial for us? We would really appreciate it!
Thank you,
[Your signature]
 
notion image

Wrapping up…

 
So there you have it! 15 email templates to help you gather customer testimonials. These templates will save you time and energy, so all you need to do is customize them for your own business and start gathering those great quotes from happy customers.
If you ready to start requesting testimonials, check out how testimonial.to can help!