Damon Chen

Damon Chen

Founder of Testimonial

    Social Listening Tools for Brand Monitoring
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    Social Listening Tools for Brand Monitoring

    Compare social listening tools for brand monitoring by the proof question: does the mention stop in a dashboard, or can it become a Wall of Love card?

    Agency Case Study Teardown: 6 Examples, Annotated
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    Agency Case Study Teardown: 6 Examples, Annotated

    Agency case studies prove judgement, not a tool. These six show how to handle the time window, the before, the unnamed client and whose voice carries the result.

    Brand Mentions Monitoring: From Alert to Wall of Love
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    Brand Mentions Monitoring: From Alert to Wall of Love

    Brand mentions monitoring ends at published proof: find the match, triage it, ask permission, then put it on your Wall of Love — or leave it.

    NPS Survey Email Templates That Get Responses
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    NPS Survey Email Templates That Get Responses

    Seven NPS invitation emails you can paste today, one per situation, plus the one reminder worth sending, and the five things every one of them keeps.

    Case Study Website Teardown: 8 Landing Pages, Annotated
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    Case Study Website Teardown: 8 Landing Pages, Annotated

    Most case study pages are a grid of logos. These eight put the customer next to the result, show one number with its baseline, and match the CTA to how they sell.

    How to Turn a Tweet Into a Testimonial on Your Site
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    How to Turn a Tweet Into a Testimonial on Your Site

    Yes — you can put a public tweet on your site as proof. Ask first, keep the handle and link, then import or embed. Import is not consent.

    How to Run a Case Study Interview Without Scheduling a Call
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    How to Run a Case Study Interview Without Scheduling a Call

    A case study interview does not need a Zoom. Build six questions, send them with no calendar link, collect typed or voice answers, remind once, and write from what they said.

    How to Calculate NPS (and Why the Number Alone Is Useless)
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    How to Calculate NPS (and Why the Number Alone Is Useless)

    NPS is % promoters minus % detractors. Here is the calculator — and why bucket mix, trend, and named next steps matter more than the single score.

    NPS Surveys: What to Do After Someone Gives You a Score
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    NPS Surveys: What to Do After Someone Gives You a Score

    An NPS survey is one 0–10 recommend question. The useful part is what you do next: route promoters to proof, passives to a follow-up, detractors to a human.

    Brand Monitoring: From Public Mention to Published Proof
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    Brand Monitoring: From Public Mention to Published Proof

    Brand monitoring that doesn't stop at the alert. Find unsolicited mentions, ask permission, and publish them as proof.

    Customer Case Studies: How to Run Them Without the Interview Call
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    Customer Case Studies: How to Run Them Without the Interview Call

    A customer case study dies at the calendar, not the writing. How to pick, invite, collect async, write, and get approval — without booking a call.

    Testimonial Questions That Get You Something Worth Publishing
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    Testimonial Questions That Get You Something Worth Publishing

    Testimonial questions to ask that return a sentence you can publish — four I would send, five that return nothing, and how to rewrite them.

    A Video Testimonial Script That Doesn't Sound Scripted
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    A Video Testimonial Script That Doesn't Sound Scripted

    Don't send a script to read on camera. Send four questions, and tell the customer what not to prepare.

    Testimonial Templates That Don't All Sound the Same
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    Testimonial Templates That Don't All Sound the Same

    Seven fill-in-the-blank testimonial templates for SaaS, agencies, products, courses and colleagues — plus the one change that stops them all reading identically.

    Business Testimonials: The Whole Pipeline
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    Business Testimonials: The Whole Pipeline

    Testimonials are a process with five stages, not a page you build once. The decision at each stage, which way I would go, and where each one breaks.

    How to Add Google Reviews to Your Website
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    How to Add Google Reviews to Your Website

    Google's own embed, the Places API, copy and paste, or a tool — with the real drawbacks of each, and the schema mistake that gets your stars removed.

    8 Video Testimonial Questions That Convert in 2026
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    8 Video Testimonial Questions That Convert in 2026

    8 powerful video testimonial questions to ask customers, with scripts, timing tips, and examples that boost conversions across industries.

    10 Best Client Testimonials Website Templates for 2026
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    10 Best Client Testimonials Website Templates for 2026

    Find the perfect client testimonials website template for 2026. Explore 10 top options for Webflow, Framer, WordPress, & HTML to boost your social proof.