Why Customer Testimonials are an Important Marketing Tool (and How to Use Them)

In this blog post, we'll discuss why customer testimonials are an important marketing tool and how you can use them to your advantage.

Are you looking for ways to improve your marketing strategy? If so, customer testimonials may be the answer. Testimonials are an effective way to show potential customers that your business is worth considering. Not only do they build trust, but they can also help you stand out from the competition.
In this blog post, we'll discuss why customer testimonials are an important marketing tool and how you can use them to your advantage.
 
So how can you use customer testimonials in your marketing efforts? Here are eight ideas:
 

1. Include them on your website

One of the easiest ways to use customer testimonials is to add them to your website. When potential customers visit your site, they should be able to easily find testimonials from happy customers.
Include a few quotes from satisfied customers on your home page, product pages, or anywhere else that makes sense. Many even create a dedicated testimonial page such as /love or /wall-of-love. Be sure to include the customer's name and business so that visitors can see that the testimonial is coming from a real person.
Here’s an example from Ship 30 for 30 by Dickie Bush.
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2. Share them on social media

Customer testimonials are a valuable part of any social media marketing strategy. By sharing positive reviews and stories from your satisfied customers, you can help build trust and credibility with potential customers.
When posting testimonials on social media, be sure to tag the customer in the post (assuming they’re okay with being tagged). This will help potential leads see that the testimonial is coming from a real person. In addition to tagging customers in your posts, you can also share them in your social media bio or in sponsored posts. No matter how you choose to use them, customer testimonials can be a powerful way to boost your social media marketing efforts!
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3. Use them in email campaigns

Customer testimonials are a valuable tool that can be used to improve conversion rates in email campaigns. By including a few in your next campaign, you can increase the number of clicks received by encouraging more people to take action.
Here’s an example from an email by VistaCreate:
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4. Grow your newsletter

If you’re looking to grow your mailing list, consider adding a few testimonials around your newsletter CTAs. You can use tools like Testimonials.to to easily embed your testimonials wherever you need them!
Here’s an example from Trends.co:
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5. Instantly improve your Digital Advertising

Another great option is to incorporate them into your paid advertising campaigns. This can help increase the click-through rate of your ads and also provide potential customers with an opportunity to learn more about your product or service.
Here’s an example from a campaign we’ve been testing:
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6. Create a Wall of Love

A Wall of Love is simply a collection of beautiful testimonials that you can showcase on your website. It's an easy way to add social proof to your site and make it more engaging for visitors. Plus, it's quick and easy to set up. You can embed a Wall of Love into your website in just minutes, as Superhuman and Rewardful have done. To create your own, simply register on Testimonial.to, gather some of your best testimonials around the web and sit back and watch as your conversion rate goes up!
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7. Send out press releases

If you've received some particularly glowing reviews, don't be afraid to shout them from the rooftops—or, at least, from the local or relevant news outlets. Write up a press release featuring quotes from satisfied customers and send it out to your local media contacts. You never know when it might lead to some valuable free publicity for your business.
Here’s a quick tip to help you find people writing about relevant topics online: Search google using ‘site:domain.com keywords’.

8. Incorporate them into sales materials and sales calls

We all know the power of customer testimonials, but did you also consider how helpful they can be when making sales calls or meeting with potential clients in person? Incorporate them into your outreach and sales materials (e.g., presentations, leave-behinds, etc.) to help give prospects confidence in your company and what you have to offer.
 

Wrapping up…

 
Finally, don’t forget that customer feedback isn’t something you should only think about once or twice a year—it should be an ongoing process. Periodically send out surveys (via email or another platform) and ask customers for their feedback—good or bad. Not only will this help you identify areas where you need to make improvements, but it will also give you a steady stream of fresh material to use in your marketing efforts going forward. If done right, customer testimonials can be highly effective in boosting conversion rates by increasing trust and credibility.
So if you’re not already incorporating testimonials into your marketing efforts…Now is the time to get started 🚀
Have you tried any of these techniques? What has been your experience? Let me know on Twitter.
 
If you want a tool to help you get the most out of your social proof, you should check out the platform we've built, Testimonial.to. It will help you streamline the process to collect, manage and showcase your testimonials in a single place.
 
Thank you for reading, we hope you've found this helpful!