31 Best Conversion Rate Optimization Tools To Boost Conversions

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Explore 31 effective conversion rate optimization tools, including Testimonial, Google Optimize, and Hotjar, to enhance website conversions through A/B testing, user behavior analysis, and data-driven insights. Implementing these tools can significantly improve user engagement and trust, ultimately boosting sales and growth.

Title

31 Best Conversion Rate Optimization Tools To Boost Conversions

Date

Feb 22, 2025

Description

Find the best conversion rate optimization tools to improve website conversion, optimize CRO, and analyze data with Google Analytics & Hotjar.

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Current Column

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Imagine launching a new product, only to find that hardly anyone is buying it. You have traffic, but things aren’t converting. This scenario is frustrating, but it’s familiar. Fortunately, you can fix it with conversion rate optimization or CRO. CRO focuses on increasing the percentage of visitors who take your desired action or goal on your website. In the case of the product launch above, this would mean increasing the percentage of visitors who purchase the product. There are many ways to optimize a website for conversions, and one of the best ways is to use website conversion rate optimization tools.

These helpful tools, including Testimonial software, can help you achieve your CRO goals faster by identifying issues and monitoring your progress as you change your website. This blog will discuss the best conversion rate optimization tools to boost website conversions.

31 Best Conversion Rate Optimization Tools To Boost Conversions

1. Testimonial

Add two sentences of a contextual CTA about Testimonial and include the anchor text “testimonial software” within the text/blurb of the CTA: Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:

Video and text options

An embeddable 'wall of love' widget

A smart Email Assistant

Third-party review imports

Transforming Customer Stories into Revenue Streams

Ideal for content creators, agencies, eCommerce, and SaaS companies, Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences.

Build a wall of love for free today with Testimonial.

2. Google Optimize

Google Optimize is the most popular free tool for setting up A/B tests, and it has all the features you need to get started. Features include:

A/B testing

Multivariate testing

Personalization

Redirect tests

It also directly connects to Google Analytics, where you can see detailed reports and a dashboard with your test results. Though Google Optimize is free, most people still need the help of a dev team or an A/B testing specialist to make the most of it.

3. Optimizely

Optimizely is one of the most popular paid tools for A/B tests and conversion rate optimization. It has a visual editor where you can manually build variations without using any code. Marketers - get excited. You won’t need to bug the development department to get this done.

Optimizely also has some advanced targeting and segmentation tools and many more built-in. This is a compelling solution.

4. VWO Testing

VWO is one of the most robust A/B testing platforms out there. It has additional features that Optimizely doesn’t have, such as:

Heat maps

Observations

On-page surveys

Form analytics

Funnels

Visitor recordings

VWO can help you set up multivariate tests in seconds without slowing down your site.

5. Hotjar

Hotjar is one of my favorite conversion optimization tools. It’s one of the most popular plugins for heatmaps, and it can also provide actual recordings of your real users going through your site (live). It gets you the data on everything you need to know to set up a successful A/B test and improve your site's customer journey and usability.

6. Lucky Orange

Lucky Orange is another heatmap tool geared explicitly toward Shopify sites. They have a straightforward Shopify integration that takes no time to set up and works flawlessly.

7. Clicktale

Clicktale is an advanced heat map and digital analytics tool for medium to large companies. It offers advanced customer journey analysis, helps you identify the friction points that impact the user journey, and prioritizes issues based on their effect on your conversion and revenue.

8. Google Analytics

Google Analytics is the most popular site analytics tool. It’s a free resource that displays all the data you need to know about your site:

How many monthly visitors you get

Number of button clicks on each page

Page bounce rate

Visit duration

Scroll depth

It’s super powerful, but the only downside is that it’s sometimes challenging to set up, especially if you’re an eCommerce brand.

According to some Mayple experts, the next version (Google Analytics 4) will be even less user-friendly. Many people choose to use paid analytics tools like Simple Analytics, which are easier to set up and provide a better picture of the user experience on the site.

9. Crazy Egg

Crazy Egg is another great tool for site data. It offers heat maps, and surveys, and lets your run A/B tests and visually see your website data. It’s a much more comprehensive conversion rate optimization tool than most tools out there because it has all the various analytic and testing features in one platform.

10. Fullstory

Fullstory is another great user testing and data analytics tool. It helps you track your users across the conversion funnel and see which elements of your site have the highest impact on conversion rates. What’s nice is that it lists actions you should take to improve your conversions.

For example, it breaks down the types of user clicks into ‘rage clicks’ and ‘dead clicks’ to give you insights into why users click on various elements on your site.

11. Mouseflow

Mouseflow is another usability testing tool that gives you a full range of features for an excellent price. Its free plan includes:

500 session recordings

Heatmaps

Funnel analytics

Forms

Audience feedback

12. Adobe Analytics

Adobe Analytics is an analytics tool that’s built for enterprise businesses. It’s an alternative version of Google Analytics 360 and has a few more robust features. It can help you integrate offline data, create unique processing tools, smartly tag your data, and connect all your channels (email marketing, web, mobile traffic).

13. Woopra

Woopra is an exciting tool. It gives you all the analytics you need but also helps you set up marketing actions based on actionable insights from your site visitors. For example, if it notices that a customer is about to churn, it can send them an email or SMS and alert your team on Slack.

14. Heap

Heap is another enterprise-level conversion tool that sends you proactive insights and alerts built on an utterly auto-captured dataset. It also gives you unlimited access to your historical data, and the entire process is entirely codeless.

15. Kissmetrics

Kissmetrics is another analytics tool that’s particularly powerful for eCommerce brands. It helps you group your visitors into segments or cohorts, view accurate data on each visitor, and see the entire funnel to determine where your revenue is coming from.

16. Nextsale

Ever seen those notifications that someone has recently bought the product that you’re looking at? Those are called urgency or cart notifications. The next sale is one of the more popular ones. It easily integrates with:

Shopify

Woocommerce

Bigcommerce

WordPress

This versatile app lets you customize urgency notifications, create regular popups, and make sale countdown timers.

17. Loox

One of the most popular ways to improve conversions is to display photos of your customers using the product. A great way to do that is using a review app that automatically collects customer reviews and displays them on your selected pages. Loox is one of the most popular Shopify apps that does that, and it’s powerful because it’s specifically built for Shopify.

Loox has a special popup and a sidebar element that prompts your customers to leave a photo review, and it can also send automated emails to them offering discounts.

18. Pixlee

Pixlee is another UGC app that has some compelling features. It can collect specific images from Instagram posted by your customers (based on a hashtag or a mention) and display them on their corresponding product pages on your site. You can also use Pixlee to create:

Social photo contests & campaigns

Lookbooks

Review pages on your site

Homepage galleries

Last, you can also connect your Shoppable Instagram to Pixlee and track your conversions.

19. Buzzsumo

Buzzsumo is a content optimization tool that helps you find the most popular content on any topic. You can use that information to optimize your pages, add keywords, and cover the right topics to increase your conversion rate. Improving your content helps you meet your potential customers' expectations and improves your search engine optimization efforts.

20. Google PageSpeed Insights

If your site takes a long time to load, it can negatively affect your conversion rate (and search rankings). Studies show that for every second the site loads faster, the conversion rate improves by 17%. Google’s PageSpeed Insights tool checks your site speed and suggests what to improve.

21. Jumper.ai

This is really cool chat tool that allows you to not only build chatbots on multiple channels but also lets you combine them all into one unified inbox. This way, you can see all of your customer responses from:

Messenger

Facebook conversational ads

AdLingo ads

A host of other channels in one place

Jumper.ai provides a really powerful way to engage with your customers quicker and increase your conversions.

22. JivoChat

Jivochat is another customer engagement tool that helps you set up a chatbot on your site. It’s essentially live chat software that helps you see all the conversations you have with users on:

Facebook

Gmail

Instagram

A few other platforms

The great thing about this tool is that it’s incredibly less expensive than Jumper with a free plan and a paid plan that starts at $19/mo and supports unlimited messages.

23. Sumo

Sumo is probably the most well-known popup tool out there and they integrate really well with Shopify and WordPress. It’s a really versatile tool, has all the standard features you need, and some advanced customization as well.

24. Optinmonster

Optinmonster is another really great tool. It provides a wide variety of templates and is by far cheaper than any other popup tool out there (it starts at $9/mo). It has all the analytics and A/B testing features that you need to really improve your popups and increase your eCommerce conversions.

25. Hubspot

Hubspot has a free version of their software that offers popups + email forms + a CRM. So you can essentially launch your own pop-ups and email forms and convert more of your audience to leads, for free.

26. Hello Bar

If you’re looking for something more basic, then you should use Hello Bar. It’s a great free tool that displays a nice bar on your site with a CTA button. It also has sliders, modals, alerts, and page takeovers. There’s a paid plan if you want to get advanced tracking, targeting, and customization features.

27. Provely

Provely is absolutely the easiest social proof notification tool you can find. This is perfect for someone just starting out and wanting to slap something on their page and move on to the next thing on their plate.

It’s straightforward to install, just one line of code, and lets you select whether you want to use live or historical data from previous weeks/months. That way, you can display a more extensive array of customers and bolster your standing in your users' eyes.

28. TrustPulse

TrustPulse is the most affordable social proof tool you can find. It's quick and straightforward to install, no coding is needed and it integrates with all the top eCommerce platforms. It provides an excellent way for e-commerce sites to increase customer trust levels.

29. Yotpo

Yotpo is more than a tool; it’s more of a platform. It has social proof notifications as well as UGC and customer reviews. It has various email features that help eCommerce stores collect reviews and ratings and answer questions.

30. Fomo

This tool takes FOMO (fear of missing out) to a new level. Fomo’s widgets have much more functionality, as they can display a greater variety of notifications. For example, you can display when a product was delivered to one of your customers in real time. Who wouldn't want to purchase after seeing this?

31. Unbounce

Sometimes, if you want to split-test something, creating a few landing pages from scratch and sending traffic to them is more manageable. And if you use a landing page builder like Unbounce, you can avoid involving the dev team, which saves you lots of time and helps you make business decisions much faster.

Unbounce has an innovative builder feature that uses data to build your page. All you need to do is put in your text, and it even writes the copy for you. It also lets you run A/B tests and uses data to funnel the traffic to the best pages you’ve built.

Conversion Web Design

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Sales Page Conversion Rate

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What To Look for When Choosing Conversion Rate Optimization Tools

Conversion rate optimization tools collect and analyze visitor data. Ensure any CRO tool you consider is GDPR compliant (or meets other privacy regulations like CCPA) to protect user data, avoid legal risks, and maintain trust with your audience. Check if the tool offers built-in consent management features to keep everything above board.

No Data Silos, Please: Look for Seamless Integrations

A great CRO tool should easily integrate with your existing marketing and analytics platforms, whether:

Google Analytics

CRM software

Email marketing tools

Your CMS

Some tools offer open APIs, allowing you to build custom integrations. This is key to avoiding data silos, duplication, and confusion, ensuring that all your insights are working together rather than in isolation.

Protecting Your Website and Data: Look for Security

If your CRO tool requires installation on your website, especially for running A/B tests—you must ensure it’s secure. Look for tools that offer single sign-on (SSO), multi-factor authentication, and encryption to keep your data and experiments safe from breaches. The last thing you want is a security issue compromising your data and customers' trust.

Easy Collaboration: Look for a Multi-User-Friendly Dashboard

Conversion rate optimization is rarely a solo job—it usually involves marketers, designers, developers, and data analysts. That’s why it’s essential to choose a user-friendly, multi-user dashboard tool that makes it easy for teams to collaborate. A good dashboard should allow you to:

Map out experiments

Track progress

Share insights across departments without getting lost in a maze of data.

Benefits of Using Conversion Rate Optimization Tools

Unearthing User Behavior Insights

Conversion Rate Optimization tools do not just help business improve their existing conversion rates; they also help companies understand how users interact with their website. With the help of sophisticated analytics and user feedback tools, businesses can dig deep into user behavior to pinpoint precisely where visitors are experiencing friction or dropping off.

This granular insight allows for precise tweaks to user interfaces, content, and navigation pathways, dramatically enhancing the user experience.

Leveraging Psychological Triggers

Effective Conversion Rate Optimization goes beyond improving conversion rates. It also involves applying principles of human psychology to guide design and content decisions. Tools facilitating A/B testing allow marketers to experiment with different calls to action, color schemes, and layout structures to determine what resonates best with audiences.

This method goes beyond traditional marketing by adapting and evolving based on honest user reactions and behaviors, leading to higher engagement and conversion rates.

Integrating with Marketing Strategies

Conversion Rate Optimization tools should not operate in isolation but complement broader digital marketing strategies. Integrating Conversion Rate Optimization with SEO, content marketing, and social media campaigns ensures that every aspect of your marketing funnel is optimized for conversions.

For example, understanding which content keeps users engaged helps inform content strategy, SEO can drive more qualified traffic, and social media can expand reach and influence at various points in the conversion funnel.

Predictive Analytics and Machine Learning

Advanced Conversion Rate Optimization tools incorporate predictive analytics and machine learning technologies to forecast future user actions based on historical data. This predictive capability can inform proactive adjustments to the site, tailor user experiences, and personalize messages to fit the predicted preferences of different user segments, potentially increasing conversion rates before issues arise.

Continuous Optimization Cycle

The process of conversion rate optimization is continuous. Market conditions change, new trends emerge, and user preferences evolve. Therefore, ongoing testing and optimization are crucial. By establishing a routine of regular reviews and adjustments, businesses can stay ahead of the curve and maintain an optimal conversion rate despite fluctuating external factors.

Sustainable Growth

Conversion Rate Optimization fosters a sustainable model of growth. Businesses can reinvest the savings by improving conversion efficiency to drive more traffic and innovating product offerings. This creates a virtuous cycle where conversion optimization and business growth fuel each other, leading to long-term success and profitability.

Conversion Rate Optimization is a critical component of a holistic digital strategy that ensures businesses survive and thrive by maximizing their assets and preparing for future scalability.

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Implementing Conversion Rate Optimization Tools

Define Your Goals and Key Metrics

Before you start using a tool for Conversion Rate Optimization, get clear on what you want to achieve. Are you looking to increase sign-ups, improve checkout conversions, or boost engagement on key pages? Identify your conversion goals and the KPIs you’ll track—such as bounce rate, form completion rate, or average time on page.

Integrate with Your Existing Tech Stack

CRO tools work best when fully integrated with your website and analytics platforms. Connect your tool to Google Analytics, CRM software, heatmaps, and A/B testing platforms to ensure you’re getting a complete picture of user behavior.

Some CRO tools have built-in integrations, while others allow custom API connections. Make sure everything is set up correctly to avoid data silos.

Set Up Tracking and Experimentation

Now, it’s time to start testing! Most CRO tools allow you to run A/B tests (comparing two versions of a page to see which performs better), Multivariate tests (testing multiple elements at once), user session recordings, and heatmaps (to analyze user behavior). Make sure tracking is configured correctly so you’re measuring the right actions.

Many CRO tools offer tag managers or JavaScript snippets you need to add to your site for accurate data collection.

Start with Small, High-Impact Changes

Rather than overhauling your entire website, start with minor, data-backed tweaks—like adjusting button colors, refining call-to-action text, or simplifying forms. These minor changes can often lead to significant improvements. Once you see results, you can expand your testing to more complex optimizations.

Analyze, Iterate, and Scale

Optimization is an ongoing process, not a one-time fix. Regularly review your test results, analyze patterns, and apply the insights to new experiments. Over time, you’ll refine your pages, improve user experience, and create a website that consistently converts better.

Build a Wall of Love for Free Today with Testimonial

Potential buyers need to trust your business before they can even think about buying what you offer. Customer testimonials and reviews provide the much-needed trust signals that help visitors feel confident choosing your business over the alternatives. Studies show that 88 percent of consumers trust online reviews as much as personal recommendations.

Credibility with Automated Testimonial Power

Testimonials can boost conversion rates by as much as 34 percent. Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring video and text options, an embeddable wall of love widget, an intelligent email assistant, and third-party review imports.

Building Trust Through Multifaceted Testimonial Integration

Ideal for content creators, agencies, eCommerce, and SaaS companies, Testimonial helps boost your credibility and conversion rates by showcasing real customer experiences.

Build a wall of love for free today with Testimonial.