How To Create Custom Marketing Case Studies With AI in Seconds
Dec 5, 2023
Learn about the importance of creating case studies as a way to market your company and how you can easily create them using AI.
AI is on the hype… And for fair reasons.
You can now use ChatGPT-based technologies to support your marketing and operational efforts in almost unlimited ways.
The possibilities are as varied as your creativity and needs.
Today, I want to talk about the importance of creating case studies as a way to market your company and how you can easily create them using AI.
In marketing, a case study is a thorough evaluation of a product or service.
A case study can take different approaches, but it is usually used to illustrate a business's quality, effectiveness, and veracity.
In B2B, case studies are normally written to portray how the assessed business helped another business succeed, thanks to their solutions.
An average case study is quite formal and rigid, always including sections like summary, problem statement, implementation, analysis, and lessons learned.
As you can imagine, this format looks repetitive and even boring in the eyes of most readers.
Logically, this will not attract your target audience’s attention at all.
This aspect has notable advantages if you use a tool like Testimonial to generate case studies.
First, you would skip more of the research work.
The AI case study generator tool gets the basis to create a case study from your client’s testimonial.
You can add more info if needed - to make it better and more customized.
Finally, the tool will allow you to play with different tones or even custom tones.
That way, you can create a case study that is original and that your prospects will perceive as highly valuable.
Case studies are one of the ultimate forms of social proof, hence their importance.
According to a study, 90% of customers searched the internet for solutions in the past year, and 82% made it through online reviews.
The data is clear: people want to learn about other businesses from the voice and perspective of their equals and not from a sales pitch.
So, testimonials, reviews, and case studies should be part of your marketing combo if you are looking to get ahead.
These allow you to impress your potential customers’ minds in a way that ads and fancy websites can’t.
One of the main issues marketing teams and founders face when creating case studies (especially when using AI tools) is coming up with a final product that is interesting to read.
It may sound a bit ironic, but many case studies are boring and look like templated text.
To fulfill the ultimate objective of your case study (and get all of its benefits), you need to create a case study that is very customized.
The more concise, better written, and supported by graphics you can create these case studies, the better.
Customers don’t have time to read through a case study that is twelve pages long, and that goes extremely in-depth.
They want a solution that is quick and effective.
It’s your job to offer it to them.
The truth is that you don’t just sit down and write a case study.
The creation process usually involves time from your clients and your team.
You have to interview your clients or ask them to complete a questionnaire.
I get you, that doesn’t sound easy.
They are usually unavailable for this or don’t like to fill out forms.
Today, I want to present you with a unique method.
One that will prevent you from chasing your clients for weeks to get an appointment or spending too much resources “incentivizing” them to sit down with you to gather information.
You can now create a custom case study based on the reviews and testimonials of your clients.
It is now possible with Testimonial, and here's how.
1) To get started, you need to sign up for Testimonial and start a free trial of any paid plan, and get at least one client text testimonial.
That will be easy because Testimonial is the best tool to collect text and video testimonials from your customers without the need for a developer or website hosting.
You can also upload a previously collected text testimonial or review, manually.
2) Once you have that - go to your Testimonial dashboard and choose the space where the testimonial is located.
Once open, click the arrow-down ⌄ icon at the bottom-left to expand the testimonial card.
Once the card expands, you will see a list of icons at the bottom, and you will find the AI icon. Just click on it.
3) Boom! You will see a pop-up where you can add more details for the AI to create your custom case study.
The more detailed and clearer the instructions, the better.
Once you are done, just click “Generate”.
Voilá, your case study is ready to go.
The best is that you can create unlimited case studies!
Do you envision how much time and money this can save you?
I hope you find this guide useful.
Feel free to to into Testimonial now to try this process yourself and enjoy the benefits of case studies that convert!