5 Unique & Effective Ways To Display Customer Reviews On Website

Maximize the impact of customer reviews with these five creative ways to showcase testimonials on your website

5 Unique & Effective Ways To Display Customer Reviews On Website
Title
5 Unique & Effective Ways To Display Customer Reviews On Website
Date
Jan 14, 2025
Description
Maximize the impact of customer reviews with these five creative ways to showcase testimonials on your website
Status
Current Column
Person
Writer
Imagine you’re checking out a new restaurant in town. You’re hungry, and they look promising, but you want to know more before you dig in. So, you turn to the web. There, you find their website, chock-full of glowing customer reviews. You don’t want to wait another minute to try their food. You’ll take the next bite that’s available! This scenario illustrates the power of customer reviews on websites. Customer reviews can make or break a business. 89% of consumers read online reviews before making a purchase. Reviews are so critical that they can be ranked just behind price and product details on the elements influencing a buyer’s decision. If you want to change how potential customers view your business, you must prioritize collecting customer feedback. This will help you improve your products and services, but displaying their reviews on your website will boost your reputation, increase your visibility, and help you close more sales. This article will help you start by explaining how to display customer reviews on your website and introducing you to the best customer feedback tools to help you get there.
One of the best tools for collecting and showcasing customer reviews is testimonial software. This solution makes it easy to gather customer feedback and display it on your website to help you achieve your goals.

What Are Customer Reviews?

Customer Reviews On Website
Customer Reviews On Website
A customer review is a form of feedback or personal evaluation provided by a customer who has used a product or service, typically published on:
  • Company websites
  • E-commerce platforms
  • Review-specific sites
These reviews offer insights into:
  • Customer satisfaction
  • Product performance
  • Service quality
Customer reviews help potential buyers make informed decisions and can influence a company’s reputation and credibility.

Insights on Customer Reviews

According to BrightLocal’s Local Consumer Review Survey, 75 percent of consumers regularly read customer reviews before purchasing:
  • A product
  • Hiring a company
  • Investing in a service
While your friends may call to tell you about a product or service they loved or hated, they are also likely to post positive feedback online or leave a scathing review.

Customer Reviews and Business Strategy

Businesses can’t avoid ratings, so instead of dreading this input, make customer reviews a part of your customer experience strategy by mastering how to ask for and earn excellent reviews. Use our guide to:
  • Learn why customer reviews are essential
  • What popular review sites do your customers use
  • How to get and use reviews
  • How to respond to all types of client feedback

4 Top Customer Review Types Ideal For Your Website

Customer Reviews On Website
Customer Reviews On Website

1. The Power of Testimonials: Authentic Customer Stories

Testimonials are the classic form of customer feedback. They’re typically:
  • Short
  • Direct quotes from clients about their experience with your business
  • Often include the name and, where possible, a link to the client’s website
Testimonials help build trust by letting new customers see firsthand feedback from others who have used and appreciated your product or service. You strengthen their credibility by attributing these testimonials to actual people or businesses.

2. Review Badges and Widgets: Inviting Trust

Review badges and widgets are visual prompts encouraging visitors to read or leave reviews about your business. These badges are usually linked to major review sites like Google or Yelp, giving customers easy access to reviews on platforms they trust. If you showcase reviews from just one source, Google Reviews is a popular choice due to its strong reputation and visibility in search results.
You can easily create custom buttons with Canva or similar tools to match your site’s design and direct users to these review platforms. Badges enhance your site’s credibility, are lightweight, and won’t slow down your site’s loading time. Most importantly, they give visitors a straightforward path to see your business’s social proof.

3. Boosting SEO with Attributed Reviews

Embedding customer reviews with attribution can bring SEO benefits to your site. While testimonials can sometimes appear static, adding links to the client’s website or directly to the review platform makes the feedback more dynamic and valuable. Utilizing schema markup can boost this further by structuring the reviews so that they’re more recognizable by search engines, helping them appear prominently in search results.
Schema markup tools like Schema Creator help generate the code for structured data, while Google’s Structured Data Testing Tool lets you preview and refine how your reviews appear. Attributed reviews with schema improve visibility in search engines and make your site look more polished and professional.

4. Keeping It Fresh with Review Stream

Review Stream, offered by Grade.us, simplifies keeping reviews up to date by automatically pulling recent feedback from various sites. Instead of manually highlighting a few reviews, Review Stream continuously updates your site with snippets from recent reviews. This tool doesn’t affect SEO directly, as it loads asynchronously, but it’s effective for keeping reviews current and relevant.
Review Stream has plugins for those using:
  • WordPress
  • Joomla
  • Drupal
It automatically fetches reviews via API, making it easy to integrate. The widget respects all stakeholders:
  • It displays reviews with full attribution
  • Links back to the source
  • It gives businesses control over which reviews appear

How Testimonials Software Can Increase Conversion Rates and Build Trust for Different Business Models

Testimonial simplifies the process of building trust and credibility for businesses.
Our software allows accessible collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
Ideal for:
  • Content creators
  • Agencies
  • eCommerce
  • SaaS companies
This testimonial software helps boost credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonials.

7 Key Benefits Of Customer Reviews On Website

Customer Reviews On Website
Customer Reviews On Website

1. Better Understand Your Customers & Improve Customer Service

Customer reviews provide valuable insight into your customers’ minds. Analyzing testimonials left by your customers helps your company understand overall customer satisfaction, as they can provide your business with feedback regarding what your customers truly want.
You will improve customer service by quickly and efficiently resolving consumer issues using this insightful information as input. This will create a positive experience for the consumer and keep your focus on their needs.

2. Credibility & Social Proof

We have been social creatures since the moment we come to this world, and we are interested in what others say before we make our buying decisions. Much like we would ask friends and family for recommendations, review sites allow us to do this online with just a few clicks.

3. Fight Experience to Save Margins

Reviews enable new businesses to stand shoulder to shoulder with more established competition and potentially gain a favorable niche in people’s estimation and expectations. Look at it this way: which company would you instead buy from, one with 50 3-star reviews or one with five 5-star reviews? Voila! You just took the discussion away from the discount and price!

4. Allow Consumers to Have a Voice and Create Customer Loyalty

Consumers who take the time to leave an online review for your business are far more likely to feel a certain loyalty to you and keep coming back. Leaving a review and establishing a relationship with your business allows consumers to feel like they have a voice even behind a desktop and/or mobile and/ or tablet screen and can provide feedback in a positive and meaningful way.

5. Improve Rankings

Reviews are the most prominent ranking factor in local search. It helps businesses rank well, even if they have low-quality link profiles. According to SEJ, “pages with reviews which mention a keyword and the name of a city, were found to have higher rankings in Google’s local pack. At a high level, having a keyword you are trying to rank for and mentioning a city in which you are working to rank in reviews has a high correlation with high-ranking Google My Business results.

6. Consumers Are Doing Your Marketing for You

Positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can’t. In a nutshell, they are like micro–marketing campaigns that keep working long after the online review has been posted, providing, thus, a constant positive image to potential customers and creating a continual brand awareness that benefits the business for both the short and the long term.

7. Reviews Generate More Reviews

When a business has already received online reviews, it encourages other visitors to leave their own feedback. The appearance of several reviews gives new customers the incentive and confidence to submit their own opinions on a particular product or service.

Where To Display Reviews On Your Website

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The Right Place for Customer Reviews on Your Website

Displaying customer reviews on your website can help boost conversions. But where is the best place to showcase these testimonials?
The short answer: it depends.

Optimizing Customer Review Placement for Maximum Impact

The best placement for testimonials will vary depending on your website’s layout, design, and structure. However, there are a few standard locations on websites where customer reviews tend to perform well.
For instance, consider displaying reviews on your homepage, product pages, and dedicated testimonials pages. You can also feature them in exit-intent popups.
Let’s take a closer look at these options.

1. Homepage

Displaying customer testimonials on your homepage has become the norm for a very logical reason: it is where you get the most website traffic. By presenting positive reviews up front, visitors may take notice and be encouraged to explore more of your website.
A homepage must tell consumers about your business, including what service or products you sell, what is unique about your company, where you offer these products or services, and other essential details.

Strategic Placement of Testimonials for Enhanced Website Credibility

Testimonials are intended to provide credibility and support to your content.
Here are a few great locations for placing testimonials on a homepage.
  • Homepage hero image or slider: Posting an excellent direct customer testimonial from real people on your home page's main image or slider is a great way to grab a new website visitor's attention.
  • Testimonial slider: This is commonplace on most websites. After essential business details, it’ll be featured towards the bottom of the home page. It's not overpowering and helps drive the message of trust. You can also create a testimonial page section on your home page that drives visitors there.
  • Sidebar: Placing customer reviews in a sidebar is an excellent idea for desktop websites. However, they typically don’t display well on mobile versions.

2. About Page

Your company's page needs to focus on explaining who you are. Adding a few testimonials on this page doesn't hurt. The best type of testimonial for this page showcases the people that make up the organization.
This helps to personalize your brand and show new website visitors that others are grateful to work with those in your organization.  Like the homepage, listing reviews in a testimonial slider down the page or main image is excellent.

3. Product Or Services Page

If a buyer is evaluating one of your offerings, sometimes all they require is extra convincing to purchase. Believe it or not, nearly 90 percent of online customers put as much faith into reviews and testimonies as they do in advice from their loved ones. It makes sense to capitalize on this by displaying positive customer feedback where potential purchasers make buying decisions.
But, like other pages, placement matters. Consider this idea: If you have your services or products categorized, place your best review within that category. This is an example of a direct customer testimonial or one articulating feedback on a specific product or service.

Integrating Testimonials to Enhance Product and Pricing Pages

A good tip is to add the testimonial near a pricing section or in association with your company logo. A dedicated testimonial from a product or service your customer offered, such as customer quotes, can influence them into a call to action.
Different general testimonials don't hold as much value on this type of page. Instead, post product-specific testimonials on these service or product pages. Save these reviews for a testimonial section on other pages.

4. Call To Action Sections

Call-to-actions, such as contact or sign-up buttons, can prompt visitors to convert. They don’t always provide a convincing reason to click on the button instead of ignoring it. That’s where customer reviews come into play.
More hesitant users will likely be encouraged to take the plunge if they read through positive experiences from other customers. After all, seeing tangible results from others provides an incentive that any regular "Call Now" CTA cannot offer alone. You can add a few testimonials on a contact page for added value.

5. Topical Blogs

If you have a blog where you discuss topics around your services or products, it might not be a bad idea to place reviews at the bottom of those pages. This is where contextual testimonials come into play. These are reviews where customers discuss their experiences with the topic that you are writing about on the blog page.
You can also include video testimonials within the context of the blog, mainly if they discuss a specific feature or solution your service provided the customer. Don’t overdo it, though. You can include up to two testimonials in a blog post.

6. Dedicated Reviews Page

Sometimes, website visitors just want to hear about other people’s experiences. Bringing your reviews together in one dedicated place provides a launch pad for prospects to learn more about you and what you can do for them. When you have multiple customer reviews, potential buyers will likely find a customer success story that resonates with them.

7. Exit Popups

Exit popups are essential to the customer journey, especially if you want to retain more shoppers. When someone goes to navigate away from your site, you can program a popup to appear before they close the tab.
It could include a prompt, “Are you sure you want to leave? You left something in your cart!“ The purpose of these pop-ups is to get people to second-guess whether they want to navigate away from your site.  They have been shown to generate excellent results!

5 Strategies For Effectively Displaying Customer Reviews On Website

Customer Reviews On Website
Customer Reviews On Website

1. Create a Dedicated Customer Review Page on Your Site

Adding a testimonials page to your website collects all of your customer feedback in one place, making it easy for potential customers to find the reviews they need to make a purchase decision. A testimonials page also means you don’t have to crowd other parts of your site to fit every review. Instead, you can add a few reviews to your product pages and then link to the complete testimonials page.
For instance, our testimonial page (Wall of Love) displays all of our testimonials, both text and videos, on a single page. Our Wall of Love tells stories of how businesses use our tool to gather website testimonials and build social proof. You can also easily do this by using Testimonial.to.

2. Incorporating Different Types of Testimonials

Adding just text won’t cut it. Visitors must pay attention to your testimonials, so you must go into multimedia mode. Text and video testimonials can be displayed with case studies and review badges.

3. Leveraging User-Generated Content

If your users are giving you kind words, you should wear it like a badge (or a testimonial on your website, in this case).

Encouraging Customers to Share

To maintain a steady flow of fresh customer reviews, it’s essential to actively encourage your customers to share their experiences. This can be done through follow-up emails, surveys, or even offering incentives like discounts or entry into a giveaway.
Provide simple, user-friendly forms or offer to conduct brief interviews to make it easy for customers to submit their reviews. You can also use customer reviews by embedding them on your website so customers can leave them quickly.

Showcasing Social Media Reviews

Social media reviews from platforms like Google, Yelp, and Facebook are valuable sources of social proof. These reviews often appear in search results and can be integrated into your website using widgets or plugins.
Displaying these reviews on your site provides additional testimonials and reinforces their credibility since they are hosted on third-party platforms. This transparency can further build trust with your audience.

Integrate Social Proof

Include real-time social proof, such as a feed of recent reviews or customer tweets. This keeps your customer reviews up-to-date and relevant while showcasing that people actively engage with your product or service.

4. Design and Format

How testimonials are presented matters.
Here are a couple of vital tips.
  • Visual Appeal: The visual presentation of customer reviews can significantly impact their effectiveness. Adding images like customer photos or company logos can make the testimonial more relatable and trustworthy.
Videos are even more powerful, conveying emotion and authenticity that text alone can’t capture. Consistency in design elements, such as font, color, and layout, ensures that testimonials blend seamlessly with your overall site aesthetic while standing out enough to catch attention.
  • Highlighting Key Phrases: Highlighting key phrases or sentences—such as those that mention specific benefits, outcomes, or emotions—can draw the reader’s eye to the most compelling parts of the testimonial. Use:
    • Bold text
    • Larger fonts
    • Even quotation marks to set these phrases apart.
  • Authenticity and Relatability: People are likelier to trust feedback from someone they perceive as a natural, identifiable person rather than an anonymous review. For testimonials to be effective, they must feel authentic. It adds credibility and makes the testimonial more relatable, including:
    • The customer’s full name
    • Photo
    • Job title
    • Company (when relevant)
  • Categorize Testimonials: If your website serves different industries or customer types, categorize your testimonials accordingly. This helps potential customers easily find customer reviews from others like them. For example, you could organize customer reviews by:
    • Industry
    • Use case
    • Product type

Placement Matters

There’s no one-size-fits-all approach to placing testimonials, but that still doesn’t mean you should place them randomly. Here are some of the most common practices regarding where the testimonials section should be located.

Above the Fold

The above the fold area of your website is visible to users without needing to scroll. This space is prime real estate for your most compelling testimonials because it’s the first thing visitors see when they land on your site. Placing testimonials above the fold reassures visitors that others have had successful experiences with your brand, which can significantly reduce bounce rates and encourage them to explore further.

On Conversion Pages

Conversion pages like product, pricing, and contact pages are where potential customers make critical decisions. Placing testimonials on these pages serves as a persuasive nudge, addressing any last-minute doubts and reinforcing the value of your offering. For example, a testimonial from a customer who found your service worth every penny on a pricing page can help justify the cost.

Highlight Specific Results

Effective testimonials should focus on specific, measurable results that the customer achieved. Instead of vague statements like "Great service!" go for customer reviews like "Our sales increased by 25% after using this software." This adds weight and gives potential buyers a clearer idea of what they can expect.

Using Rotating Carousels vs. Static Display

Another placement issue is this: it’s not where but how the customer reviews are displayed. So far, the two most popular options have proved to be rotating carousels and static testimonials.
Rotating carousels Pros: Rotating carousels allow you to display multiple customer reviews in a single space, keeping the page clean and uncluttered.
Cons: Important messages might get missed, especially if the rotation is too fast or slow.
Static display Pros: A static display ensures that all key customer reviews are visible simultaneously, giving them equal weight and ensuring nothing is overlooked.
Cons: Static displays can take up more space on the page, potentially leading to a cluttered design if not managed carefully.

8 Best Tools For Displaying Reviews On Your Website

1. Testimonial.to: Simplify Collecting Reviews

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Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • ECommerce
  • SaaS companies
Testimonials help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.

2. Elfsight: Enhance Customer Trust with Customization

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Elfsight offers many different applications for your website, with review widgets being one part of their product. The platform connects with 30-ish review platforms, and the widgets can be customized with a few clicks.
Elfsight’s review widget is affordable and includes subscriptions for different needs, similar to Trustmary’s pricing model.

Comparing Elfsight and Trustmary for Review Management

Elfsight takes second place because it provides essentially the same features as Trustmary, but it only lacks conversion tracking and automatic branding.
Unique benefit:
  • Automatic sorting of reviews based on different criteria
  • An AI review summary that lets visitors know what people like about your company

3. Endorsal.io: Automate Review Collection and Display

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Endorsal.io underlines its efficiency by automating the process of collecting and displaying testimonials. They state that the product is suitable for all kinds of businesses. Endorsal’s standout features include:
  • Review pop-ups
  • Product review widgets
  • Automatic sharing of reviews on social media
The widgets are clean and modern.

Maximizing Value with Endorsal: Features and Benefits

The platform is user-friendly, and customization options allow businesses to maintain their brand identity. Some customers point out that adopting the tool requires some learning at first. To get the best value for money with Endorsal, you’ll also have to utilize their review collection features.
Unique benefit:
Auto-posting reviews on social media.

4. Senja: Stand Out with Creative Designs

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Senja is a review and testimonial tool specializing in social media and fun designs. It provides social media import and connections to the most significant review platforms. You can add Senja’s widgets to your website or share reviews as images on any other channel. The widgets support text and video reviews.
Senja’s bold and fun designs make Senja stand out from the competition, although its features offer nothing too special.
Unique benefit:
Senja provides some of the most creative designs in the market.

5. JustReview: Collect and Share Reviews with Ease

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Justreview.co describes itself as a potent solution for collecting and sharing customer reviews. It offers product reviews, a dedicated review site, and the ability to collect reviews from other sites. JustReview’s solution is best suited for service companies and e-commerce. It can be integrated with many website builders and online store platforms.

JustReview’s Pricing and Feature Set

While the feature set is broad, I must critique the pricing model. Considering this tool, consider what is included in each plan. The review widgets work on unlimited domains and include unlimited pageviews in each plan, and JustReview can be connected with dozens of online review platforms.

Evaluating Pricing Restrictions and E-commerce Benefits of JustReview

Their cheaper plans come with severe restrictions regarding review sources and widgets. If you wanted to import reviews from, let’s say, Capterra (as an example), you would have to purchase the most expensive plan.
Unique benefit:
It is a strong solution for e-commerce brands and offers a lot of review sites.

6. Reviews.io: Feature-Rich Platform for Customer Feedback

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Reviews.io is a feature-rich platform for collecting, managing, responding to, and analyzing customer reviews. It emphasizes its social media and UGC features and product review capabilities.
Reviews.io offers a wide range of review platform integrations for online reputation management, as well as further integrations to:
  • Marketing software
  • Messaging platforms and more

Balancing Cost vs. Features: Review Nuggets for E-commerce Brands

It’s a great solution for e-commerce brands, but some features might be unnecessary if you are just looking for a simple company review tool. It’s also much pricier than other options on the list.
Unique benefit:
Review Nuggets that transform long reviews into shorter snippets.

7. Trustindex: Cost-Effective Review Widgets for Any Business

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Trustindex is a platform that offers unlimited widgets and reviews, catering to businesses looking for a cost-effective solution. The platform integrates with over 130 review platforms, providing the most options out of all the alternatives.
They offer other social proof features, such as badges, certificates, and review widgets. Although their platform offers unlimited widgets and reviews at an attractive price point, it lacks a monthly payment option and further conversion optimization features.

Agencies’ Top Choice: Trustindex for Comprehensive Review Site Management

Trustindex would be especially suitable for agencies that manage multiple websites and require access to many different review sites for an affordable price.
Unique benefit:
Your email signature includes the largest selection of review sites and engaging details like a star review summary.

8. ReviewsOnMyWebsite.Com: An Affordable Solution for Displaying Third-Party Reviews

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ReviewsOnMyWebsite is a simple solution for adding third-party reviews to a website. It stresses its affordability while offering unlimited widget views and reviews. The platform integrates with a wide selection of review platforms and enables review responses and review monitoring. Its review widget design is less modern and attractive than the competitors’.

ReviewsOnMyWebsite.Com: Mastering Online Reputation Beyond Display

If you are looking for the best solution for merely displaying reviews on a website, I’ll bluntly state that this probably isn’t the one. But if you want to manage your online reputation outside your website, ReviewsOnMyWebsite.Com can help with that!
Unique benefit:
This platform doesn’t seem to have a specific unique benefit regarding display features, but it’s a potent tool for online reputation management.

How To Get Customer Reviews For Your Website?

Customer Reviews On Website
Customer Reviews On Website

Use a Testimonial Tool to Collect Customer Reviews for Your Website Easily

Collecting testimonials manually is no walk in the park. It can be slow and labor-intensive, often leading to missed opportunities to showcase positive feedback that could help potential customers make informed decisions. Tools like Testimonial streamline collecting and displaying customer feedback, making it faster and more efficient.

Testimonial Collection and Display

With platforms like this, you can send automated requests, capture testimonials in various formats (text, video), and even import reviews from third-party sources. Testimonial also provides features like an embeddable “wall of love” widget, allowing you to showcase customer experiences directly on your site without hassle. This simplifies the collection and presentation, making building trust and credibility with new visitors easier.

Centralized Management and Import Functionality

A tool like Testimonial lets you import testimonials from:
  • Review platforms like Google or G2
  • Social media sites like Facebook, Twitter (X) or Instagram
Some even have built-in invite systems so you can automatically invite people and track the status of their testimonials.

Email Requests for Customer Reviews

Email requests remain one of the most effective channels for collecting customer testimonials because they're straightforward and scalable. You can ask for positive feedback in bulk by emailing your email list, or you can send an individual testimonial request by sending a direct message to your customer's email address.
You can set up automation so happy clients receive an automatic email when they complete an action. For example, ask for a testimonial two days after buying my product. After a positive customer service interaction, ask for a testimonial. That way, your customer success team will only need to remember to do this occasionally.

Text Messages (SMS) for Customer Reviews

Text messages (or SMS) offer an intriguingly direct and personal channel for requesting customer reviews. Customers receive dozens, and sometimes hundreds of emails per day. In an age where inboxes are cluttered, a text message can gracefully cut through the noise. Because text messages are so direct, they carry a higher risk of intrusion or annoyance if not done thoughtfully. Make your request respectful, clear, and concise, ideally integrating it as a positive customer experience. This way, you encourage valuable testimonials while maintaining the sanctity of personal space.
The header or footer of your website serves as prime real estate for collecting valuable feedback. It's an area consistently visible to your audience, often catching their eye right before they navigate away or complete an action on your site.
Strategically placing a simple but engaging call-to-action (CTA) here can encourage loyal customers to share organic feedback. Given that they're already on your platform, it minimizes friction, making it exponentially easier for them to participate. It's convenience coupled with visibility! Pro tip: When Collecting testimonials passively, use incentives like discount codes and gift cards to incite more people to leave a testimonial.

Social Media Reviews from Customers

If you've already built a social media following, you're sitting on a gold mine for collecting testimonials. Your audience is engaged, they know your brand, and they're likely to have positive experiences they're willing to share. A single well-crafted post asking for reviews can generate immediate and numerous client testimonials and, sometimes, even traffic via public social media posts.

Ask in Person for Customer Reviews

If you’re new to this and don’t have an established email list of customers, asking in person can also be effective. Whenever your customers come to your shop, you can kindly ask them for a written or video testimonial. This way of asking is convenient for business owners who nurture face-to-face relationships.

Build a Wall of Love for Free Today with Testimonial

Customer Reviews On Website
Customer Reviews On Website
Testimonial lets you create a 'wall of love' to display on your website, showcasing glowing customer reviews and boosting your credibility. This customizable widget features an interactive design that allows visitors to browse and filter customer testimonials to find the most relevant information. You can also embed video and text testimonials, making it easy to display authentic reviews in various formats.

Written by

Damon Chen
Damon Chen

Founder of Testimonial