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Collecting new testimonials is a crucial marketing task for your business. These customer experiences provide essential social proof, affirmation, and increased trust to prospective buyers. While important, your testimonial collection process should remain manageable.
Unfortunately, some founders and their teams burden themselves by manually handling all testimonial collection tasks. This manual approach, especially without a strategy, often results in more work, fewer testimonials, and lower quality feedback.
If you're still requesting testimonials manually, there's a better way. Software tools can automate these processes, allowing you to reap the benefits of new testimonials without the exhausting effort.
In this article, I compare two major competitors in the automated testimonial collection market: Testimonial.to Email Assistant (TEA) and Trustpilot's Automatic Feedback Service (AFS). I'll detail their features, pricing, pros, and cons, along with a final analysis. By the end of this comparison, you'll be equipped to decide which tool best suits your needs.
Testimonial Email Assistant (TEA)
The Testimonial Email Assistant, or T.E.A., is an innovative tool designed to automate and streamline your testimonial collection process.
You can find TEA in the Integrations section on the left navbar 👇
It takes the hassle out of following up with customers and ensures you never miss an opportunity to gather valuable feedback. With the workflow now complete, you can streamline your testimonial collection process. The team behind Testimonial focused on creating a solution that automates testimonial requests, helping you accomplish more. Now, you can request, collect, and showcase your testimonials using a single tool: Testimonial.to. This tool seamlessly integrates into your existing email workflow:
- Send your regular confirmation email to your customer.
- BCC T.E.A's unique email address and include a special snippet with customer details.
- T.E.A. automatically schedules a personalized testimonial request.
- The request is sent based on your custom timing settings, ensuring optimal engagement.
Now you can focus entirely on delivering excellent products or services while T.E.A. handles the testimonial follow-ups.
Testimonial Email Assistant Pricing
Testimonial Premium and Ultimate subscriptions offer full access to T.E.A.
The Premium Plan, ideal for growing businesses, is the most popular option. It costs $40 per month per space or $400 per year (saving you two months).
With the Premium Plan, you get 500 automated monthly invitations via T.E.A.
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The Ultimate Plan is ideal for large businesses. It costs $60 per month per space or $600 per year (saving you two months).
The Ultimate Plan includes 1000 automated monthly invitations via T.E.A. You can increase your quota to 2000 or 5000 automated invitations per month for an additional fee.
Pros of Using Testimonial Email Assistant
- Automate the testimonial collection process, saving time and resources.
- Personalize each request to individual customers, boosting response rates.
- Customize timing for sending requests to optimize customer experience.
- Seamlessly integrate with your existing email system.
- Capture every opportunity to gather valuable customer feedback.
By implementing the Testimonial Email Assistant, you're not just saving time—you're investing in a powerful tool that can significantly enhance your marketing efforts and customer relationships.
Cons of Using Testimonial Email Assistant
- Limited number of invitations per month. However, the pricing tiers are designed to match the average customer's needs in each category.
- Email assistant feature is exclusive to Premium and Ultimate users.
Trustpilot AFS
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Trustpilot AFS or Automated Feedback Service is a Trustpilot service for businesses that automatically invites customers to leave a review after every transaction.
Trustpilot AFS Pricing
Trustpilot AFS is available across all Trustpilot plans. However, each plan has different limitations on the number of invitations you can send.
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- Free - $0 per month per domain with 50 invitations.
- Plus - $259 per month per domain with 200 invitations.
- Premium - $629 per month per domain with 500 invitations.
- Advanced - $1059 per month per domain with 5000 invitations.
- Enterprise - Contact Trustpilot for pricing. Unlimited invitations.
Pros of Using Trustpilot AFS
- Greater control over information included in review invitations
- Helps optimize invitation strategy
- All AFS-collected reviews are considered verified, increasing trust and visibility
- Allows specification of exact send time, pre-tagging of reviews, and inclusion of purchased products
Cons of Using Trustpilot AFS
- Expensive for most small businesses (cheapest plan starts at $259 per month)
- No annual payment option for discounts
- As a public review website, Trustpilot is susceptible to spam and fake reviews that can harm your score, limiting control over brand image (even for paying users)
- Reviews generally have less marketing impact than testimonials
Conclusion
We've reached the end of our comparison.
It's time to declare a winner...
In our assessment, Testimonial Email Assistant is the clear victor.
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Testimonial Email Assistant is the best option for automating your entire testimonial marketing strategy. Testimonial was specifically created and developed for this purpose, making it more powerful and effective. The best part? If you're a Premium or Ultimate Testimonial user, you don't have to pay extra to use T.E.A.
In contrast, Trustpilot's pricing options are considerably more expensive than Testimonial's. Their Automated Feedback Service is just one feature of their product, making it difficult for most small businesses to justify the expense.
Testimonial offers automated testimonial request messaging along with dozens of other features at a fraction of the cost. It provides everything you need to make your testimonial marketing strategies a resounding success.
We encourage you to try out Testimonial Email Assistant today and join our thousands of satisfied users.
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