Table of Contents
- The benefits of using video testimonials on your website.
- 1. Increase website conversion rates
- 2. Increased Credibility
- 3. Greater Engagement
- 4. More Personal Connection
- 5. Increased Sales
- 6. Greater SEO Benefits
- 7. Get exposure for your brand
- 8. They're cost-effective and easy to produce.
- Examples of websites using Video Testimonials
- 1. Chili Piper (SaaS)
- 2. Taplio (SaaS)
- 3. VeryGoodCopy (Newsletter)
- 4. Alcove Rooms (Consumer App)
- 5. Scrimba (Consumer App)
- 6. Yotta Bank (Consumer App)
- 7. Dream Studio Course (Course Creators)
- 8. The Operating System by Justin Welsh (Course Creator)
- 9. Levels.fyi (Service)
- 10. Startup Coach Chris Lema (Service)
- 11. Dating by Blaine (Service)
- 12. Popbrush (eCommerce)
- 13. Pip Decks (eCommerce)
- 14. Illuminate (eCommerce)
- 15. Wyndly (eCommerce)
- 16. Instrumentl (Non-profit)
- Wrapping up…
Are you looking for a way to add some credibility to your website? Videos of happy customers can help do just that. In this blog post, we'll take a look at 16 examples of websites that are using video testimonials to great effect. We'll also discuss some of the benefits of using video testimonials on your own website.
If you're looking for some inspiration, this list is the perfect place to start!
The benefits of using video testimonials on your website.
You may have seen video testimonials on other websites and wondered if they’re worth the investment for your business. The answer is yes – video testimonials can provide a lot of benefits. Here are 8 benefits of using video testimonials.
1. Increase website conversion rates
A website is only as good as its conversion rate - that is, the percentage of visitors who take the desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
Many factors can influence conversion rates, but one of the most effective is the use of video testimonials. And it makes sense - when potential customers see real people talking about how much they love your brand, it’s much more persuasive than simply reading text on a page. If you’re looking for a way to increase your website’s conversion rate, video testimonials are a great place to start.
2. Increased Credibility
One of the primary benefits of using video testimonials on your website is that they can help to increase the credibility of your site. When potential customers see that other people have had positive experiences with your product or service, they are more likely to trust your company and make a purchase.
3. Greater Engagement
Video testimonials can also help to increase engagement on your website. People are more likely to watch a video than to read a testimonial, so using videos can help to keep visitors on your site for longer. Additionally, videos can be shared more easily than written testimonials, so they have the potential to reach a wider audience.
4. More Personal Connection
Another benefit of video testimonials is that they create a more personal connection between your company and potential customers. When people see someone talking about their experience with your product, they feel as though they know the person and can relate to them. This personal connection can be powerful in persuading people to make a purchase.
5. Increased Sales
Because video testimonials can help to increase credibility, engagement, and personal connection, they also have the potential to increase sales. If potential customers are convinced that your product is trustworthy and that other people have had positive experiences with it, they are much more likely to make a purchase.
6. Greater SEO Benefits
In addition to increasing sales, video testimonials can also provide greater SEO benefits for your website. Search engines favor websites that contain videos, so adding testimonials to your site can help to improve your ranking in search results. Additionally, videos are more likely to be shared than written content, which can help to generate backlinks and further improve your SEO
7. Get exposure for your brand
If you use video testimonials on your website, there’s a good chance that they’ll be shared on social media, which will give your brand even more exposure. And, if the videos are well-produced and informative, they could even go viral, giving your brand an incredible amount of exposure
8. They're cost-effective and easy to produce.
Video testimonials are relatively easy to produce. All you need is a camera and a willing customer. You can even use your smartphone to record the testimonial if you don't have access to a video camera. You don't need to pay a professional to produce them!
Make testimonials a one-time, headache-free setup with Testimonial.to.
Now, let’s get to the video testimonial examples.
Examples of websites using Video Testimonials
Small businesses, startups, and more have a lot of options when it comes to website design. One option that is often overlooked is video testimonials. Now that you have a better idea about the benefits of Video Testimonials, let's take a look at 16 websites that are using video testimonials to great effect.
1. Chili Piper (SaaS)
Chili Piper helps sales teams automatically schedule appointments. It lets you turn inbound leads into qualified meetings. They created their own custom Wall of Love and they are featuring a mix of text and written testimonials.
2. Taplio (SaaS)
Taplio is a new tool to help you with your LinkedIn growth. Before even getting deep into the features, they’re featuring testimonials, including video testimonials right after you start scrolling.
3. VeryGoodCopy (Newsletter)
VeryGoodCopy is using many video testimonials as a way get more subscribers for their newsletter. After all, wouldn’t you be more likely to subscribe after seeing all these video testimonials from real people?
4. Alcove Rooms (Consumer App)
To help bring trust to their community, which is to find long term room rentals Alcove features a ‘Reviews’ page in their menu under ‘Why Alcove’. This makes it easy for anyone looking further into the business to be able to find some testimonials before joining.
5. Scrimba (Consumer App)
As Scrimba offers interactive tutorials to learn how to code, they have many students that eventually go on with their careers. This allows them to collect and feature various testimonials from different people that joined the bootcamp.
6. Yotta Bank (Consumer App)
A To help build trust with their users, Yotta has a ‘Testimonials’ page right on their menu. This makes it easy for anyone to find video testimonials from users about their experience with Yotta.
7. Dream Studio Course (Course Creators)
Kevin created a course to help you build your dream studio. As a way to showcase the results from his students, Kevin is using various forms of video testimonials across his website.
8. The Operating System by Justin Welsh (Course Creator)
Justin, a course creator, is also using various video and text testimonials across his website. He is showcasing dozens of testimonials all across his website making it easy for a new user to feel comfortable with the purchase and the content provided.
9. Levels.fyi (Service)
Levels.fyi is helping people build better careers by offering industry’s insights on salaries, negotiations, and more. To help onboard new users, they created a ‘Reviews’ page and feature multiple video testimonials before any text based testimonials.
10. Startup Coach Chris Lema (Service)
Chris Lema is a consultant and a coach who runs a blog, offering advice on running teams, marketing messages and marketing strategies. His website shows a number of video testimonials on its coaching page and also has its own Wall of Love, with some written testimonials from it featured right on the homepage.
11. Dating by Blaine (Service)
Blaine is a dating coach for men, offering a full coaching course as well as a masterclass. Her website has a testimonials page, which boasts of a combination of written and video testimonials, with a brief description and some quotes included for every video testimonial. The video testimonials also stand out by their interview format.
12. Popbrush (eCommerce)
Popbrush is a website that sells soft brushes designed for children. It has a testimonials page that opens with video testimonials from satisfied customers, showing the product happily being used by children.
13. Pip Decks (eCommerce)
The Pip Decks sells card decks designed to function as workplace tools, making activities like meeting, presentations and brainstorming more fun and productive. Their website features a testimonials page from customers who have tried and loved their tools. Some written testimonials are included among the video testimonials, giving the page a smooth and attractive look.
14. Illuminate (eCommerce)
Illuminate is a website that sells eco-friendly motion sensored lights. The website has video testimonials from customers actually showing the product in use, lighting dark corners of their house. The testimonials clearly explain the value of the product.
15. Wyndly (eCommerce)
Wyndly offers personalized treatment plans for long-term allergy relief through clinically-proven therapies. The website has video testimonials from patients who have had the Wyndly treatment, followed by a written quote from the video.
16. Instrumentl (Non-profit)
Instrumentl is a grant tool providing support for the fundraising efforts of nonprofits. Their website has video testimonials right on the homepage, with imported quotes from the videos written underneath, to be highlighted.
And there you have it: 16 Examples of websites using Video Testimonials
Video testimonials are a powerful way to show off your product or service in a unique and engaging way. Not only do they help you build trust with potential customers, but they can also be used to drive conversions and sales. If you’re not using video testimonials on your website yet, now is the time to start!
You may be asking what is something that all of these websites have in common? The answer is quite simple, that’s using Testimonial.to. If you want a tool to help you get the most out of your social proof, you should check out the platform we've built. It will help you streamline the process to collect, manage and showcase your testimonials in a single place.
Thank you for reading, we hope you've found this helpful!