12 Best Customer Feedback Form Template Tools (2025)

Image URL

AI summary

Explore the 12 best customer feedback form template tools for 2025, including options like Testimonial, Jotform, Typeform, and SurveyMonkey. Each tool offers unique features for collecting and analyzing customer insights, from simple surveys to advanced analytics. The guide emphasizes the importance of integrating feedback collection into business processes and highlights the need for actionable insights to drive growth and improve customer experience.

Title

12 Best Customer Feedback Form Template Tools (2025)

Date

Nov 9, 2025

Description

Discover the 12 best customer feedback form template tools for 2025. Find downloadable templates and platforms to collect valuable insights and boost growth.

Status

Current Column

Person

Writer

In a competitive market, understanding your customers is non-negotiable. But how do you move from guessing what they want to knowing? The answer lies in effective feedback collection. A well-designed customer feedback form template is more than just a list of questions; it's a strategic tool that unlocks honest insights, identifies friction points, and reveals opportunities for innovation. This guide cuts through the noise to bring you the 12 best resources for customer feedback form templates.

We go beyond basic feature lists to explore practical use cases, implementation nuances, and the specific scenarios where each platform shines. You will find everything from enterprise-grade analytics tools like Qualtrics to agile, no-code solutions like Testimonial that turn feedback into powerful social proof in minutes. We cover the most popular options, including Jotform, Typeform, and even free tools like Google Forms.

Each entry includes a direct link and a screenshot to help you visualize its potential. Whether you need a simple post-purchase survey, a detailed Net Promoter Score (NPS) form, or a comprehensive Voice of the Customer (VoC) program, this list provides the perfect starting point. You will find the right customer feedback form template here to start listening, learning, and growing your business.

1. Testimonial

Testimonial excels by reframing the customer feedback form template as a powerful tool for generating high-impact social proof. Instead of just collecting data, the platform is engineered to capture and showcase authentic customer stories through both text and video. Its standout feature is the rapid, no-code setup; you can create a branded, shareable landing page to collect testimonials in minutes. This makes it an ideal solution for businesses that need to quickly build trust and credibility without relying on engineering resources.

The platform's core strength lies in its aggregation and presentation capabilities. It centralizes feedback from disparate sources like social media (Twitter, LinkedIn), review sites (G2, Capterra), and video platforms (YouTube) into a single, manageable dashboard. From there, you can curate your favorite submissions and display them on a polished "Wall of Love" using a simple 3-line HTML embed compatible with Webflow, WordPress, and other builders.

Key Features and Considerations

The inbox-style management system simplifies the process of tracking, approving, and organizing submissions. For those seeking to measure the impact of their social proof, the Ultimate plan provides valuable video analytics to identify which testimonials resonate most with your audience. Testimonial offers a free starter plan with credits, allowing you to test the core functionality before committing. Paid plans unlock advanced features, with specific pricing available on their website. For a complete overview of its capabilities, you can learn more about Testimonial's features.

Pros: Extremely fast setup, no coding required; aggregates social proof from multiple channels; provides professional ad-free video hosting and an embeddable "Wall of Love."

Cons: Advanced analytics are reserved for higher-tier plans; embeds rely on scripts that may require configuration depending on your site's security policies.

Website: https://testimonial.to

2. Jotform

Jotform stands out for its sheer volume and variety, offering one of the largest galleries of ready-to-use form templates available online. For teams that need to deploy a specific type of customer feedback form template quickly, Jotform is a powerful resource. The platform’s strength lies in its no-code, drag-and-drop builder, which makes customizing a cloned template with your own branding, logos, and question logic incredibly straightforward.

Its extensive integration library, which connects to over 100 apps like Slack, Google Drive, and various CRMs, allows for seamless automation of feedback collection and analysis. This makes it an ideal choice for businesses looking to embed feedback directly into their existing workflows.

Key Features & Considerations

Jotform’s free tier is generous, making it accessible for small businesses or projects with low submission volumes. However, scaling up to handle more responses or unlock advanced features like HIPAA compliance requires a paid subscription.

Best Use Case: Rapidly deploying and automating multiple, uniquely branded feedback forms for different customer touchpoints.

Pricing: A free plan is available for up to 5 forms and 100 monthly submissions. Paid plans with higher limits start at $34 per month (billed annually).

Implementation Tip: Use the search and filter functions within the template gallery to narrow down the thousands of options. Search for specific use cases like "post-purchase feedback" or "product satisfaction survey" to find the most relevant starting point.

Link: Jotform Customer Feedback Form Templates

3. Typeform

Typeform redefines the feedback experience with its design-first, conversational approach. Instead of traditional static forms, it presents questions one at a time, creating a more engaging and human-like interaction. This makes it an exceptional choice for creating a customer feedback form template that prioritizes the respondent's experience and boosts completion rates. Its polished interface and smooth logic jumps guide users through the survey, making feedback feel less like a chore and more like a conversation.

With over 300 integrations, including Slack, HubSpot, and Zapier, Typeform makes it easy to channel feedback directly into your daily tools. This robust connectivity is a key advantage for teams wanting to automate actions based on survey responses, like creating a support ticket from negative feedback. You can also explore powerful integrations with Typeform to further streamline your testimonial and feedback collection process.

Key Features & Considerations

While the free plan is great for getting started, its limits on responses and features like logic jumps can be restrictive for larger feedback programs. The design-first approach, while beautiful, may also require more setup time compared to simpler form builders if you need heavy customization.

Best Use Case: Creating highly engaging, brand-aligned feedback surveys where respondent experience and mobile usability are top priorities.

Pricing: A free plan is available for up to 10 questions per form and 10 monthly responses. Paid plans with more features and higher limits start at $25 per month (billed annually).

Implementation Tip: Use the "Logic Jumps" feature to personalize the survey flow. For example, if a customer rates their experience poorly, you can direct them to a question asking for more details, while a positive rating could lead to a request for a testimonial.

Link: Typeform Customer Feedback Form Templates

4. SurveyMonkey

SurveyMonkey is a giant in the survey world, renowned for its enterprise-grade analytics and expert-designed templates. For organizations that need robust data analysis and industry benchmarking, its customer feedback form template offerings are second to none. The platform provides professionally crafted surveys for CSAT, customer experience (CX), and online reviews, which can be deployed through multiple channels like web links, email, SMS, and QR codes.

Its core strength lies in turning raw feedback into actionable insights with powerful reporting tools, trend analysis, and performance benchmarks. This makes it an ideal choice for businesses that prioritize data-driven decision-making and want to compare their performance against industry standards. For those exploring different platforms, you can learn more about how SurveyMonkey stacks up against competitors.

Key Features & Considerations

While SurveyMonkey scales effectively from small businesses to large enterprises, its free plan is quite restrictive, limiting the number of questions and preventing users from viewing more than a small number of responses per survey. To unlock its full analytical power, a paid subscription is necessary.

Best Use Case: Organizations requiring in-depth response analysis, industry benchmarking, and multi-channel feedback distribution.

Pricing: A limited free plan is available. Paid plans with access to expert templates and advanced reporting start at $25 per user/month (billed annually).

Implementation Tip: Leverage the pre-written, expert-certified question bank to build your form. This ensures you are asking methodologically sound questions that will yield high-quality, unbiased data for analysis.

Link: SurveyMonkey Customer Satisfaction Survey Template

5. Google Forms

As a completely free and universally accessible tool, Google Forms is the quintessential starting point for any business needing to create a simple customer feedback form template. Its core strength lies in its seamless integration with the Google Workspace ecosystem. Responses are automatically compiled into real-time charts and can be instantly exported to Google Sheets, providing a powerful yet straightforward way to analyze data without needing complex software.

While it lacks the advanced branding and conditional logic of specialized platforms, its simplicity is its advantage. You can create and share a clean, effective survey in minutes. This makes it an excellent choice for startups, small businesses, or internal teams looking for quick insights on CSAT or post-purchase experiences without any financial investment. For a more detailed look, you can learn more about using Google Forms for testimonials and feedback.

Key Features & Considerations

Google Forms is unbeatable for cost-conscious users who already operate within the Google ecosystem. However, businesses requiring sophisticated design customization, deep analytics, or extensive third-party integrations may find its capabilities limiting. The template gallery's availability and design can also vary depending on your Google Workspace tier.

Best Use Case: Quick, no-cost feedback collection for basic surveys like NPS, event feedback, or simple product satisfaction where deep branding isn't a priority.

Pricing: Completely free with a standard Google account.

Implementation Tip: Use the "Response validation" feature to ensure data quality, such as requiring a number in a specific range for a satisfaction score or a properly formatted email address for follow-ups.

Link: Google Forms

6. Microsoft Forms (via Microsoft Create)

For organizations deeply integrated into the Microsoft 365 ecosystem, Microsoft Forms provides an exceptionally seamless solution. Offered through the Microsoft Create template hub, it allows users to quickly generate and deploy a customer feedback form template directly within their existing environment. The platform’s primary advantage is its native integration, eliminating the need for third-party accounts and simplifying data management for teams already using tools like SharePoint, Teams, and Excel.

Customization is straightforward, with options for adding conditional logic, setting up anonymous responses, and branding the form. Because it's part of the Microsoft suite, collected data can be exported directly to Excel for in-depth analysis or connected to Power Automate to trigger workflows, making it a powerful internal tool for basic to intermediate feedback collection.

Key Features & Considerations

While it lacks the advanced question types and analytics of specialized survey tools, Microsoft Forms excels at convenience and security for Microsoft 365 users. Access is typically included with business or enterprise subscriptions, so there are no additional costs to get started.

Best Use Case: Businesses operating on Microsoft 365 that need a simple, secure, and integrated way to gather customer feedback without added software costs.

Pricing: Included with most Microsoft 365 Business and Education plans. A free version with basic features is available with a Microsoft account.

Implementation Tip: Use the "Share" options to distribute your form as a QR code at physical locations or embed it directly into a SharePoint page for internal feedback collection.

Link: Microsoft Forms Customer Feedback Templates

7. Qualtrics

Qualtrics is an enterprise-grade experience management platform designed for sophisticated customer insights. While known for its powerful, paid CX programs, it offers a free account that provides access to a solid library of templates perfect for organizations needing robust survey logic and analytics from the start. Its strength lies in providing a customer feedback form template that can evolve from a simple survey into a comprehensive Voice of the Customer (VoC) program.

The platform is built for deep analysis, allowing users to move beyond basic data collection and uncover meaningful trends. For businesses that plan to scale their feedback initiatives and require strong governance, team management, and compliance controls, Qualtrics provides an infrastructure that simpler form builders cannot match.

Key Features & Considerations

Qualtrics' free tier is a great entry point, but its true power is unlocked in paid plans that offer advanced branching, question types, and integrated analytics. The platform can be overkill for very simple feedback needs but is an industry standard for structured CX and research.

Best Use Case: Organizations planning to build a scalable, data-driven customer experience program with advanced analytics and enterprise-level controls.

Pricing: A free plan is available for 3 active surveys and 500 total responses. Paid plans for advanced features and higher limits have custom pricing.

Implementation Tip: Start with a foundational template like a Net Promoter Score (NPS) or Customer Satisfaction (CSAT) survey. Use the platform's built-in reporting to familiarize yourself with its analytical capabilities before expanding to more complex feedback forms.

Link: Qualtrics Free Account

8. Zoho Survey (and Zoho Forms)

Zoho offers a compelling, SMB-friendly suite of tools for feedback collection, primarily through Zoho Survey and Zoho Forms. It excels in providing excellent value and seamless integration for businesses already invested in or considering the broader Zoho ecosystem. Whether you need a detailed satisfaction survey or a simple customer feedback form template, Zoho provides robust, well-integrated options that connect directly to its powerful CRM and other business applications.

The platform's native connection to Zoho CRM is a significant advantage, allowing teams to automatically pipe feedback data into customer records for a 360-degree view. With multilingual support and integrations extending to apps like Slack and Tableau, Zoho makes it easy to analyze and act on customer sentiment across different regions and departments.

Key Features & Considerations

Zoho Survey's free plan is quite functional for basic needs, while its paid tiers offer advanced logic and offline data collection capabilities. The main consideration is choosing between Zoho Survey for in-depth analysis and Zoho Forms for simpler data capture, as their feature sets and user experiences differ.

Best Use Case: Businesses using Zoho CRM that need to directly integrate customer feedback data into their sales and support workflows.

Pricing: Zoho Survey has a free plan with unlimited surveys and 100 responses per survey. Paid plans start at $25 per month (billed annually).

Implementation Tip: Start by exploring the 250+ templates in Zoho Survey, especially the CSAT and NPS options. If your primary need is a simple "Contact Us" form with a feedback field, Zoho Forms might be a more straightforward solution.

Link: Zoho Survey Customer Feedback Templates

9. Formstack

Formstack is an excellent choice for organizations that need more than just a form builder; it provides a comprehensive data management and workflow automation platform. Its collection of customer feedback form template options is designed for teams that require enterprise-grade security, advanced branding control, and sophisticated data routing. The platform excels at integrating feedback directly into complex business processes, making it a powerful tool for regulated industries or large companies.

With features like conditional logic and a robust theme editor, you can create dynamic, on-brand surveys that guide users through a relevant set of questions. Formstack's true strength is its ability to securely capture data and then automate what happens next, whether that's routing a negative review to a support manager or adding positive feedback to a CRM record.

Key Features & Considerations

Formstack’s emphasis on security and workflow automation makes it a premium product, and its pricing reflects that. While it offers a vast template library, its full potential is unlocked when leveraging its automation and integration capabilities, which may be more than a small business needs.

Best Use Case: Enterprise teams in regulated industries like healthcare or finance that need secure, automated feedback collection integrated into core business workflows.

Pricing: Plans start at $50 per month (billed annually) for up to 20 forms. A 14-day free trial is available to test the features.

Implementation Tip: Before building, map out your ideal post-submission workflow. Consider where the data needs to go and what actions should be triggered, then use Formstack's routing and integration tools to build that process.

Link: Formstack Customer Survey Templates

10. 123FormBuilder

123FormBuilder offers a solid, all-in-one approach to online forms, making it a practical choice for businesses that need more than just a customer feedback form template. The platform excels in providing a wide variety of templates, including specific options like a customer service questionnaire or pricing survey. Its drag-and-drop editor allows for easy customization with conditional logic, making your forms smarter and more responsive to user input.

The ability to embed forms anywhere, collect file uploads, and view results in a central dashboard makes it a versatile tool for small to medium-sized businesses. While its interface may feel less modern than some newer competitors, its functionality is robust and reliable for capturing and managing feedback effectively. You can learn more about how to display collected feedback on your site.

Key Features & Considerations

123FormBuilder’s free plan is sufficient for basic feedback collection, but integrations and advanced features like payment processing are reserved for higher-priced tiers. Its strength lies in being a jack-of-all-trades form builder that can handle diverse data collection needs.

Best Use Case: Small businesses needing a versatile form builder for various purposes, including customer feedback, with straightforward reporting.

Pricing: A free plan is available for up to 5 forms and 100 monthly submissions. Paid plans start at $24.99 per month for expanded features and limits.

Implementation Tip: Utilize the conditional logic feature to create dynamic forms. For example, if a customer gives a low satisfaction score, automatically show a follow-up text field asking for more specific details on what went wrong.

Link: 123FormBuilder Customer Service Templates

11. Smartsheet

Smartsheet excels at turning feedback into action by integrating forms directly into its powerful project management and automation platform. While not a standalone form builder, its forms are designed to populate Smartsheet rows in real time, making it the ideal solution for teams that want customer feedback to flow straight into their existing project tracking, automation rules, and dashboards. This direct integration eliminates manual data entry and bridges the gap between collecting and acting on customer insights.

The platform’s strength lies in its ability to operationalize feedback immediately. When a customer feedback form template is submitted, it can trigger automated workflows, assign follow-up tasks to team members, send alerts, and update project dashboards. This makes Smartsheet a superior choice for businesses focused on process and accountability.

Key Features & Considerations

Smartsheet’s forms are a core feature of its subscription plans, so there is no free-standing form tool. While the form design options are more utilitarian than aesthetic, they are highly functional and include conditional logic and file attachment capabilities.

Best Use Case: Integrating customer feedback directly into project management workflows to automate tasks, track resolutions, and report on service-level agreements (SLAs).

Pricing: Forms are included with all Smartsheet plans. Subscriptions start at $7 per user per month (billed annually).

Implementation Tip: Connect your form to an automated workflow that assigns a new submission to a specific team member and sets a due date for a follow-up, ensuring no feedback is ever missed.

Link: Smartsheet Forms

12. Etsy

For businesses seeking a low-tech, physical, or beautifully designed customer feedback form template, Etsy is an unexpected but valuable resource. The marketplace is filled with independent designers offering instant-download templates, often editable in Canva or provided as printable PDFs. This approach is perfect for brick-and-mortar businesses like salons, boutiques, cafés, or real estate agents who want to collect feedback on-site with a branded, tangible card or sign.

Unlike software platforms, Etsy provides a one-time purchase model for creative assets. You can find niche-specific designs that match your aesthetic, from minimalist to rustic, and customize them with your logo and colors. Many templates also incorporate QR codes that link to a simple online form, blending a physical presence with digital convenience without needing a recurring subscription.

Key Features & Considerations

Etsy's strength is its affordability and design variety for non-digital feedback channels. However, these templates are static and lack the automation, integration, and analytics capabilities of dedicated form-building software. The quality and usability can also vary significantly between sellers, so checking reviews is crucial.

Best Use Case: Small, in-person businesses needing professionally designed, brand-aligned printable feedback cards or QR code signage for a one-time cost.

Pricing: Most templates are available for a one-time fee, typically ranging from 15.

Implementation Tip: Search for industry-specific terms like "salon feedback card" or "boutique review template" to find hyper-relevant designs. Always check the seller's notes to confirm if the template is a printable PDF or an editable Canva file.

Link: Etsy Customer Feedback Form Templates

Customer Feedback Form Template — 12-Tool Comparison

Product	Core features & USP ✨	UX / Quality ★	Value & Price 💰	Target audience 👥
Testimonial 🏆	✨ Collect/manage/embed video+text, 100+ integrations, ad‑free hosting, “Wall of Love” embed	★★★★★ — polished embeds; inbox dashboard; analytics (Ultimate)	💰 Free starter + tiered plans; high ROI for social proof	👥 Freelancers → Agencies → Startups → Enterprise
Jotform	✨ 10k+ templates, drag‑drop builder, branding controls, strong integrations	★★★★ — fast deploy, template-rich	💰 Generous free tier; paid for higher submissions	👥 SMBs, marketers, ops teams
Typeform	✨ Conversational one‑question UX, logic jumps, brand theming	★★★★★ — excellent respondent experience	💰 Free limited; paid for logic & volume	👥 Product/marketing teams, designers
SurveyMonkey	✨ Expert templates, multi‑collector delivery, benchmarking	★★★★ — robust reporting & collectors	💰 Paid tiers for advanced analytics; watch overage fees	👥 Mid‑to‑large orgs, CX teams
Google Forms	✨ Free, simple theming, Sheets export, quick setup	★★★ — familiar, lightweight UX	💰 💰 Free with Google account	👥 Individuals, small teams, quick surveys
Microsoft Forms	✨ M365 integration, conditional logic, Excel export	★★★ — smooth for Microsoft users	💰 Included with Microsoft 365	👥 Organizations on Microsoft 365
Qualtrics	✨ Enterprise CX/NPS tools, governance, advanced analytics	★★★★★ — industry standard for enterprise research	💰 Premium pricing; enterprise value	👥 Large enterprises, CX programs
Zoho Survey / Forms	✨ 250+ templates, multilingual, CRM integrations	★★★★ — good SMB feature set	💰 Good value; flexible plans	👥 SMBs, Zoho ecosystem users
Formstack	✨ Low‑code automation, secure data routing, branding	★★★★ — strong workflow & compliance	💰 Higher price point; enterprise focus	👥 Enterprise teams, IT/ops
123FormBuilder	✨ Drag‑drop templates, conditional logic, embeds	★★★ — practical SMB toolset	💰 Free basic; paid for advanced features	👥 Small businesses, varied form needs
Smartsheet	✨ Forms write to sheet rows, automation, dashboards	★★★★ — operational feedback flow	💰 Requires Smartsheet subscription	👥 PMOs, ops teams, project-driven orgs
Etsy	✨ Printable & Canva templates, one‑time purchase, niche styles	★★ — static templates, no analytics	💰 Low‑cost one‑time buys (no subscription)	👥 Small/local businesses, events, boutiques

From Feedback Collection to Actionable Growth

Choosing the right customer feedback form template is a critical first step, but the journey doesn't end there. The real transformation begins when you convert collected data into decisive action. As we've explored, the tools available offer a diverse spectrum of capabilities, catering to every business stage and operational need. Whether you're a startup leveraging the seamless integration of Google Forms and Sheets for agile weekly reviews or an enterprise deploying a sophisticated Qualtrics survey for a global CX initiative, the core principle remains the same: listen, analyze, and act.

A fundamental takeaway from our review is that feedback collection should never be a one-way street. The goal is to create a dynamic loop where customer voices are not only heard but also made visible and valuable. This is where modern, specialized solutions like Testimonial truly shine. By providing a direct path from a positive feedback submission to compelling social proof on your website, Testimonial automates the process of turning happy customers into your most authentic marketing advocates. It elegantly closes the feedback loop, transforming raw input into a powerful, trust-building asset.

Turning Insights into Your Strategic Advantage

To make your efforts truly impactful, consider these final points when implementing your chosen customer feedback form template:

Align with Your Workflow: The best tool is one that integrates smoothly into your existing processes. Consider how Jotform's vast template library or Smartsheet's project management features can plug into your team's daily operations without adding unnecessary friction.

Prioritize the Customer Experience: A clunky or confusing form will deter responses. Platforms like Typeform and Zoho Survey excel at creating engaging, conversational experiences that encourage completion and yield higher-quality data.

Establish a Response Protocol: Collecting feedback creates an expectation of a response. Once you start gathering this valuable input, employing effective online reputation management strategies is vital for actively monitoring and engaging with customer sentiment across various platforms, turning insights into tangible business improvements and stronger relationships.

Act on What You Learn: The most crucial step is translating feedback into change. Dedicate resources to analyzing the data and empower your teams to implement improvements based on what your customers are telling you. This commitment is what separates successful companies from the rest.

Ultimately, the power of a customer feedback form template lies not in the questions it asks, but in the growth it inspires. Select the tool that fits your scale, start collecting those invaluable insights, and commit to building a truly customer-centric business fueled by the authentic voices of those you serve.

Ready to turn your customer feedback into your most powerful marketing tool? Testimonial makes it incredibly simple to collect and showcase video and text testimonials, seamlessly integrating social proof into your website. Stop letting positive feedback sit in a spreadsheet and start building trust with Testimonial today.