7 Best Feedback Form Examples and Templates for 2026

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This guide presents seven effective feedback form examples and templates, emphasizing the importance of capturing customer insights for product innovation and marketing. It covers platforms like Testimonial, SurveyMonkey, Typeform, Jotform, Google Forms, Formstack, and Etsy, detailing their unique features, strengths, and ideal use cases. Key strategies include aligning tools with objectives, reducing friction in form completion, and balancing quantitative and qualitative feedback. The document encourages businesses to implement tailored feedback forms to enhance customer engagement and drive growth.

Title

7 Best Feedback Form Examples and Templates for 2026

Date

Feb 4, 2026

Description

Explore our curated list of the 7 best feedback form examples and templates. Get actionable tips to collect better testimonials and customer insights.

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Current Column

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Writer

In today's competitive landscape, understanding your customers is no longer a luxury, it's a necessity. Effective feedback is the bedrock of product innovation, service improvement, and authentic marketing. But how do you capture it effectively? The answer lies in well-designed feedback forms that are both intuitive and engaging. This guide moves beyond generic templates to provide a strategic breakdown of the best feedback form examples and the platforms that power them.

We will analyze what makes each example effective, from simple customer satisfaction surveys to powerful video testimonial prompts. You'll learn not just what to ask, but how to ask it to maximize response rates and gather insights that drive real business growth. A key component of this process is strong user experience design, which ensures your forms are easy and even enjoyable for customers to complete, significantly boosting submissions.

This curated collection showcases a range of solutions, from the specialized video collection tools of Testimonial.to to the versatile survey powerhouses like SurveyMonkey and Typeform. We'll also explore the robust capabilities of Jotform, the simplicity of Google Forms, the enterprise-level features of Formstack, and even a niche marketplace example from Etsy. Each entry includes screenshots, direct links, and a deep dive into its strategic purpose, helping you find the perfect fit for your specific needs. Whether you're a startup founder, a marketer, or a product manager, these examples will equip you with replicable strategies to turn customer voices into your most valuable asset.

1. Testimonial

Testimonial stands out as a premier all-in-one solution for businesses aiming to harness the power of social proof through both text and video feedback. It excels by streamlining the entire process, from collection to publication, making it an exceptionally strong choice for creating high-impact feedback forms. The platform’s core strength lies in its ability to quickly generate a dedicated, branded landing page designed specifically to capture compelling testimonials without requiring any coding knowledge.

Unlike generic form builders, Testimonial is purpose-built to convert customer feedback into marketing assets. Its forms are optimized for both video and text submissions, guiding users through a simple, frictionless process. This specialization makes it one of the most effective feedback form examples for businesses that want to go beyond simple text-based comments and leverage the authenticity of video.

Strategic Breakdown & Key Features

Testimonial's approach is powerful because it unifies collection, management, and display into a single, cohesive workflow. This eliminates the common friction points that prevent businesses from effectively using customer feedback.

Unified Collection Engine: You can create a "Space" with a unique link that serves as your central collection point. Share this link via email, social media, or SMS to direct customers to a polished, branded form ready to accept their stories.

Social Proof Aggregation: Beyond direct submissions, the platform allows you to import existing social proof from sources like Twitter, LinkedIn, YouTube, G2, and Google Reviews. This centralizes all your testimonials into one manageable dashboard.

Effortless Publishing: The standout feature is the "Wall of Love." With just a few lines of HTML, you can embed a dynamic, beautifully formatted grid or carousel of your best testimonials directly onto your website. This no-code approach makes it accessible to marketers and founders without developer support.

Ad-Free Video Hosting: A significant advantage is the built-in, ad-free video hosting. This ensures a professional viewing experience for your website visitors, free from third-party branding or distracting recommended videos.

Practical Application and Tips

To maximize Testimonial's potential, focus on integrating it directly into your customer success lifecycle. Send a collection link automatically after a customer achieves a key milestone or expresses satisfaction in a support ticket. For those just starting to build their feedback strategy, the platform's free testimonial generator can provide excellent copy examples to inspire your own request templates.

The platform operates on a freemium model, offering starter credits to let users explore its core functionality. Paid plans unlock higher limits, advanced features, and more customization. The Starter plan is ideal for small businesses, while the Ultimate plan adds valuable video analytics for teams wanting to track performance.

Pros:

Extremely fast, no-code setup (under 2 minutes).

Centralizes all social proof (video, text, social media) in one dashboard.

Includes professional, ad-free video hosting.

Seamless integrations with platforms like Webflow, WordPress, and Slack.

Cons:

Advanced video performance analytics are gated behind the highest-tier plan.

The JavaScript-based embeds may require minor adjustments for sites with strict Content Security Policies (CSPs).

Website: https://testimonial.to

2. SurveyMonkey

SurveyMonkey stands as a giant in the survey and feedback space, offering a robust platform that goes far beyond simple form creation. It's an end-to-end solution designed for businesses that need to collect, analyze, and act on feedback at scale. Its primary strength lies in its extensive, expert-written template library, which provides a professional starting point for nearly any feedback scenario.

Unlike simpler form builders, SurveyMonkey pairs its templates with powerful analytics and reporting tools. You can move seamlessly from selecting a customer satisfaction (CSAT) template to deploying it via a web link or QR code, and then immediately begin filtering responses and performing text analysis within the platform. This integrated workflow is a significant advantage for teams that need business-ready insights without exporting data to other tools.

Strategic Analysis and Key Features

SurveyMonkey's approach is built for comprehensive data collection. Its features cater to users who require more than just a basic form, offering advanced logic and customization options on its paid tiers.

Extensive Template Library: With over 180 templates, users can find professionally designed surveys for NPS, CSAT, product feedback, and even specific event feedback. For instance, you can find a solid starting point for collecting feedback on presentations and events to improve future sessions.

Advanced Survey Logic: Paid plans unlock powerful features like question piping (inserting an answer from a previous question into a later one) and skip logic (showing or hiding questions based on previous answers). This creates a more dynamic and personalized experience for the respondent, leading to higher-quality data.

Multiple Deployment Channels: You can share your form through various "collectors," including a direct web link, email invitations, website embeds, and QR codes, making it easy to reach your audience wherever they are.

Robust Integrations: With over 200 integrations, including Salesforce, HubSpot, and Slack, SurveyMonkey can plug directly into your existing business workflows, automating data transfer and follow-up actions.

Pricing and Access

Free Plan: A basic free plan is available, but it comes with significant limitations on the number of questions per survey and responses you can view.

Paid Plans: Paid tiers unlock advanced features, remove SurveyMonkey branding, and increase response limits. Monthly plans start around 99/month or more for team plans, with annual options offering a discount. Be mindful of response limits and potential overage fees on lower-tier plans.

Actionable Takeaways

SurveyMonkey is an excellent choice when your need for feedback form examples is tied to a larger business objective requiring serious data analysis and integration. It's less of a quick-and-simple form builder and more of a strategic feedback platform. If you manage ongoing customer experience programs or need to generate detailed reports for stakeholders, the investment in a paid SurveyMonkey plan provides the tools necessary to do so effectively.

Website: https://www.surveymonkey.com/templates/

3. Typeform

Typeform revolutionized the form-building space by focusing on a conversational, one-question-at-a-time user experience. This approach turns data collection into an interactive dialogue, making it feel less like a chore for the respondent. Its strength lies in its beautiful design and user-centric flow, which often leads to higher completion rates compared to traditional static forms.

Unlike more data-heavy platforms, Typeform prioritizes the respondent's journey. Its templates are designed to be engaging and visually appealing, which makes it an excellent choice for brands that want to maintain a strong aesthetic in every customer touchpoint. From product feedback to post-event surveys, Typeform makes the process feel personal and on-brand, which can significantly improve the quality and quantity of responses.

Strategic Analysis and Key Features

Typeform’s design philosophy is centered on making forms human. The platform's features are built to support this, allowing for deep customization and logic that guide users through a smooth, personalized path.

Conversational Logic: Typeform's Logic Jumps allow you to create dynamic forms that adapt based on user answers. For example, if a customer gives a low satisfaction score, you can immediately ask a follow-up question about what went wrong, creating a tailored feedback loop.

Extensive Template Gallery: With thousands of templates, you can quickly find a starting point for any scenario. Its feedback form examples cover everything from customer satisfaction and employee engagement to detailed product research, providing a strong foundation for your questions.

Advanced Branding and Design: Paid plans unlock a theme gallery and brand kit options, allowing you to fully customize fonts, colors, and backgrounds. This ensures your feedback form is a seamless extension of your brand's website and marketing materials.

Broad Integration Ecosystem: With over 300 integrations for tools like Slack, HubSpot, and Zapier, you can automatically send feedback data to your CRM, project management software, or marketing automation platform, streamlining your internal workflows.

Pricing and Access

Free Plan: The free plan is quite limited, allowing only 10 questions per form and 10 responses per month, which is best suited for very small-scale tests.

Paid Plans: Paid plans unlock more responses, advanced logic, and remove Typeform branding. The Basic plan starts at around 59/month) is popular for its increased response limits and branding options. Business plans offer even more features for larger teams.

Actionable Takeaways

Typeform is the ideal choice when the user experience of giving feedback is just as important as the data itself. It excels in customer-facing scenarios where brand perception matters. Use it to create engaging post-purchase surveys, interactive event feedback forms, or even guided testimonial collection prompts. While crafting questions, you can use a video testimonial script generator to help frame your prompts in a way that encourages detailed and useful responses. If you need a form that feels less like a survey and more like a conversation, Typeform delivers.

Website: https://www.typeform.com/templates/customer-feedback

4. Jotform

Jotform is a powerhouse in the online form-building space, renowned for its massive library of over 10,000 templates and a highly intuitive, no-code drag-and-drop interface. It positions itself as an incredibly flexible solution for businesses of all sizes, excelling at creating everything from simple customer feedback forms to complex, multi-step workflows with conditional logic. Its main differentiator is the sheer volume and variety of its templates, ensuring users can find a starting point for almost any conceivable feedback scenario.

Unlike platforms focused solely on surveys, Jotform is designed for action and integration. You can easily build a feature request form that, upon submission, automatically creates a task in your project management tool, notifies the product team via Slack, and sends a confirmation email to the user. This ability to embed feedback collection directly into operational workflows makes it a practical tool for turning customer insights into immediate, trackable actions.

Strategic Analysis and Key Features

Jotform’s approach is centered on accessibility and power, offering a tool that is easy for beginners but robust enough for advanced users. Its features are designed to support not just data collection, but the entire process that follows.

Vast Template Library: With over 10,000 options, Jotform provides unparalleled coverage. You can find specific feedback form examples for CSAT, NPS, cancellation reasons, and employee suggestions. Many templates also show a "last-updated" date, giving you confidence in their recency.

Powerful Conditional Logic and Automation: Users can easily set up rules to show or hide fields, perform calculations, or trigger different email notifications based on a user's answers. This allows for the creation of highly dynamic and personalized forms without writing any code.

Integrated Workflow Tools: Jotform goes beyond the form with features like Response Tables for viewing data in a spreadsheet format and Approval Workflows for creating multi-person review processes, which is ideal for managing feature requests or customer complaints.

Compliance and Security: For organizations in sensitive industries, Jotform offers HIPAA-compliant options on its higher-tier plans, along with Enterprise-level security features, making it a viable choice for healthcare and large corporations.

Pricing and Access

Free Plan: Jotform offers a generous free tier that includes access to most features but has limits on the number of forms, monthly submissions, and storage. It is an excellent way to test the platform.

Paid Plans: Paid plans start at around $39/month for the Bronze tier, increasing limits and removing Jotform branding. Higher-tier plans like Silver and Gold unlock HIPAA compliance and offer significantly more submissions and storage. Discounts are often available for educational institutions and nonprofits.

Actionable Takeaways

Jotform is the ideal choice when you need a highly customizable feedback form that can be quickly created and deeply integrated into your existing business processes. Its strength lies in its versatility; it's as useful for a small business capturing testimonials as it is for an enterprise managing complex approval workflows. If your goal is to not only collect feedback but also automate the next steps, Jotform's combination of an extensive template library and powerful workflow tools provides a comprehensive and accessible solution.

Website: https://www.jotform.com/form-templates/

5. Google Forms

As a core part of the ubiquitous Google Workspace, Google Forms offers an incredibly accessible and friction-free way to create and deploy feedback forms. It is the go-to solution for individuals, educators, and businesses needing a quick, reliable, and entirely free tool for collecting information. Its strength lies in its simplicity and seamless integration with other Google products, particularly Google Sheets, making data collection and analysis straightforward for everyone.

Unlike dedicated paid survey platforms, Google Forms prioritizes speed and ease of use over advanced features and deep customization. You can go from an idea to a live feedback form in minutes, share it with a simple link, and watch responses populate a spreadsheet in real-time. This immediate, no-cost workflow makes it an unparalleled choice for internal feedback, small-scale customer surveys, and academic or personal projects.

Strategic Analysis and Key Features

Google Forms is designed for efficiency and instant data organization. Its features are built to remove barriers, enabling anyone to gather feedback without a budget or technical expertise.

Pre-built Template Gallery: Google Forms provides a gallery with several ready-to-use templates in a "Feedback" category, including options for customer feedback, event feedback, and course evaluations. These provide a solid structural foundation for building your own feedback form examples.

Unlimited Forms and Responses: For personal Google accounts, the service is completely free with no limits on the number of forms you can create or responses you can collect. This is a significant advantage over free tiers of other services.

Seamless Google Sheets Integration: This is the platform's killer feature. All form responses can be automatically sent to a Google Sheet, creating a live database for your feedback. This allows for easy sorting, filtering, and analysis without any manual data entry.

Basic Conditional Logic: While not as advanced as paid tools, Google Forms allows you to create sections and use "Go to section based on answer" logic. This lets you guide respondents down different paths based on their answers, keeping the form relevant.

Pricing and Access

Free Plan: Google Forms is 100% free for anyone with a personal Google account, offering unlimited forms, questions, and responses.

Google Workspace Plans: For businesses, Google Forms is included in Google Workspace subscriptions (starting around $6/user/month). These plans provide additional security, administrative controls, and company-wide branding options.

Actionable Takeaways

Google Forms is the ideal choice when speed, cost, and simplicity are your top priorities. It's perfect for internal teams gathering project feedback, small businesses collecting initial customer satisfaction data, or organizers polling event attendees. While it lacks the sophisticated branding of premium tools, you can still enhance the user experience by adding a header image and brand colors. If your primary goal is to get raw data into a spreadsheet for analysis as quickly as possible, no other tool does it better or more efficiently.

Website: https://www.google.com/forms/about/

6. Formstack

Formstack is a workplace productivity platform that offers a powerful form builder designed for businesses that need to connect feedback collection with complex internal workflows. It moves beyond simple data gathering, positioning itself as a tool for automating processes triggered by form submissions, such as data routing and approvals. This makes it a strong contender for organizations in regulated industries or those with established, multi-step business procedures.

Unlike many competitors focused solely on the survey itself, Formstack's strength lies in what happens after a user clicks "submit." A customer satisfaction form, for example, can automatically route negative feedback to a support manager for review, generate a PDF summary for records, and send the data directly into a Salesforce object. This integrated, automation-first approach is ideal for teams that need to ensure feedback is not just collected but immediately actioned within a secure and auditable system.

Strategic Analysis and Key Features

Formstack’s methodology is centered on secure data collection and sophisticated workflow automation, making it suitable for mid-market and enterprise use cases. Its features are built to support business processes, not just data analysis.

Workflow Automation: The platform allows you to build multi-step workflows. For example, a product feedback form submission can trigger an approval step for a product manager, who can then route it to engineering or archive it.

Compliance and Security: Formstack offers HIPAA-eligible plans and other compliance features, making it a reliable choice for collecting sensitive feedback in industries like healthcare, finance, and legal services.

Deep Salesforce Integration: It provides a native Salesforce app, allowing you to build forms that directly read from and write to Salesforce objects. This eliminates data silos and manual data entry, making it a seamless part of the CRM ecosystem.

Conditional Logic and Data Routing: The drag-and-drop builder includes powerful conditional logic to create dynamic forms. Data routing rules can then send submissions to different people or systems based on the respondent's answers, ensuring the right information gets to the right team instantly.

Pricing and Access

No Free Plan: Formstack does not offer a free-forever plan, though a free trial is available to test the features.

Paid Plans: Pricing starts with the "Forms" product, typically around $50/month (billed annually). More advanced features, workflow automation, and the full platform Suite (including Documents and Sign) come at higher price points, often requiring custom enterprise quotes.

Actionable Takeaways

Formstack is the right choice when your feedback process is deeply intertwined with other business operations and requires automation, security, and compliance. If you need your feedback form examples to do more than just collect data, such as initiating an internal review process, updating a CRM record, or generating a signed document, Formstack’s workflow capabilities provide immense value. It's less suited for simple, one-off surveys and is best leveraged as an integrated part of a broader business productivity stack.

Website: https://www.formstack.com/templates/pricing-survey

7. Etsy

Etsy offers a unique and highly practical approach to feedback forms by serving as a vast marketplace for professionally designed, downloadable templates. Instead of a software platform, it provides thousands of instantly accessible templates created by independent designers, perfect for businesses that need a physical or simple digital form without the complexity of a dedicated survey tool. Its strength lies in its affordability, variety, and the ability to find niche-specific designs that can be printed or edited in popular tools like Canva.

Unlike all-in-one software solutions, Etsy is built for tangible or one-off digital use cases. Think of a local spa that wants a beautiful, branded client feedback card for guests to fill out after a service, or a small business that needs a professional PDF form to send to clients upon project completion. The platform excels at providing these high-quality, aesthetically pleasing feedback form examples that small businesses can quickly customize and deploy without any technical skills.

Strategic Analysis and Key Features

Etsy’s value proposition is centered on speed, cost-effectiveness, and design quality for non-digital feedback channels. It's a creative marketplace, not a data analysis tool, and its features reflect this focus.

Wide Selection of Niche Designs: The marketplace is filled with templates tailored to specific industries, such as salons, restaurants, real estate, and event services. This means you can find a design that already matches your business's look and feel, saving significant customization time.

Instant Digital Downloads: Once purchased, templates are available for immediate download in common formats like PDF, Word, and PNG. This allows businesses to implement a feedback system in minutes, whether for print or for digital attachment in an email.

Canva-Editable Templates: Many sellers offer templates that are directly editable in Canva. This is a massive advantage for small businesses, as it allows for easy branding- color, font, and logo changes- without needing professional design software like Adobe Illustrator.

Seller Reviews and Quality Indicators: The marketplace structure includes seller reviews and "Star Seller" badges, which help you vet the quality of a template before purchasing. This adds a layer of trust and ensures you are buying a well-constructed file.

Pricing and Access

Low One-Time Cost: Most feedback form templates on Etsy are incredibly affordable, often ranging from 10 for a single design or a bundle. This is a one-time purchase with no recurring fees.

Variable Quality and Requirements: The quality and format depend entirely on the individual seller. It is crucial to read the item description carefully to understand what you are buying, including whether a Canva Pro account might be needed for certain fonts or elements used in the template.

Actionable Takeaways

Etsy is the ideal destination when your primary need is a visually appealing, brandable form for physical or simple digital distribution. It is particularly powerful for service-based businesses that interact with customers in person. If you need a quick, low-cost solution for a printed comment card, a client off-boarding PDF, or an in-store feedback station, Etsy provides countless high-quality options. It's also a great source of inspiration; browsing the marketplace can give you excellent ideas for structuring questions even if you plan to build your form elsewhere.

Website: https://www.etsy.com/market/customer_feedback_form_template

7-Option Feedback Form Comparison

Tool	Implementation complexity 🔄	Resource requirements & cost ⚡	Expected outcomes ⭐📊	Ideal use cases 💡	Key advantages
Testimonial	Low — no-code setup, quick embed	Low technical effort; free starter, paid Ultimate for analytics	High conversions and social proof reported — ⭐⭐⭐⭐	Marketing teams needing video/text testimonials and website embeds	Ad-free video hosting, unified curation, 3-line embeds, many integrations
SurveyMonkey	Medium — template-driven with configuration	Paid tiers for advanced logic/limits; response caps on plans	Strong reporting and analyzable datasets — ⭐⭐⭐	Formal CSAT/NPS and business-grade feedback workflows	Large template library, extensive integrations, export/reporting tools
Typeform	Medium — design-focused, logic options	Free available; paid for brand kits, higher limits	High completion/engagement for conversational surveys — ⭐⭐⭐⭐	On-brand, high-completion customer and product feedback	Conversational UX, strong branding, easy embedding
Jotform	Low–Medium — drag-and-drop, many templates	Generous free tier; paid for HIPAA/enterprise features	Flexible for complex forms/workflows — ⭐⭐⭐	Complex logic, approvals, intake workflows, niche templates	10,000+ templates, automations, response tables, conditional logic
Google Forms	Very low — simple builder, minimal setup	Free for personal; included in Google Workspace for enterprise	Basic feedback with instant Sheets analysis — ⭐⭐	Fast internal or lightweight customer feedback and quick sharing	Free, unlimited responses (personal), seamless Sheets integration
Formstack	High — enterprise-grade workflows and compliance	Higher starting price; enterprise/HIPAA options	Strong for regulated workflows and audit trails — ⭐⭐⭐⭐	Regulated industries, enterprise automation, Salesforce-heavy orgs	Native Salesforce, compliance features, advanced routing/workflows
Etsy	Very low — buy and download templates, manual deployment	Low one-time cost per template; may require Canva Pro for some assets	Effective for printed/on-site feedback but offline impact — ⭐⭐	Printed comment cards, in-store feedback, quick branded PDFs	Affordable printable/Canva-editable templates, niche vertical designs

From Feedback to Growth: Choosing the Right Form for Your Goals

Throughout this guide, we've dissected a wide array of powerful feedback form examples, each demonstrating a unique approach to capturing customer sentiment. We moved beyond simple templates, diving into the strategic DNA that makes each form effective, from the high-engagement video prompts in Testimonial to the complex conditional logic available in Formstack and the user-friendly interface of Typeform.

The central theme is clear: there is no one-size-fits-all solution for feedback collection. The most effective strategy begins not with choosing a tool, but with defining your objective. A generic contact form cannot achieve the same results as a purpose-built Net Promoter Score survey, just as a simple Google Form isn't optimized for capturing the compelling social proof that video testimonials provide. Your goal dictates the form, the questions you ask, and the platform you use.

Synthesizing the Key Takeaways

To transform these examples into a cohesive strategy, remember these core principles:

Align Tool with Objective: Your primary goal must be the deciding factor. If your objective is to gather authentic, high-impact social proof for your marketing pages, a specialized tool like Testimonial is non-negotiable. For deep-dive quantitative analysis and customer segmentation, a robust survey builder like SurveyMonkey or Jotform is your best ally.

Reduce Friction at All Costs: The best feedback form is one that gets completed. Every example we analyzed, from Etsy's simple star rating to Typeform's conversational flow, prioritizes a seamless user experience. Eliminate unnecessary fields, clarify your questions, and ensure the form is mobile-responsive.

Context is Crucial: The timing and placement of your feedback request dramatically influence response rates. Post-purchase follow-ups, in-app prompts after a successful action, and targeted email campaigns are all methods of asking for feedback when the user's experience is fresh in their mind.

Balance Quantitative and Qualitative: Numbers tell you what is happening, but words tell you why. A great feedback strategy combines structured data (NPS, CSAT, star ratings) with open-ended questions that allow customers to share their stories, frustrations, and ideas in their own words.

Your Actionable Next Steps

Feeling inspired? It's time to move from analysis to action. Don't try to implement everything at once. Instead, identify your most pressing business need and select one feedback form example to model your efforts after.

Define Your Primary Goal: What is the single most important piece of information you need from your customers right now? Is it understanding churn, gathering testimonials, or improving a specific feature?

Select a Corresponding Example: Choose the form from our list that most closely aligns with your goal. Use it as your blueprint.

Customize and Brand: Adapt the questions and copy to reflect your unique brand voice and specific customer journey. Generic questions yield generic answers.

Implement and Test: Deploy your new form on the appropriate channel. Monitor the response rate and the quality of the feedback you receive.

Close the Loop: This is the most critical step. Acknowledge the feedback you receive, and where appropriate, let customers know how their input is shaping your product or service. This act builds immense trust and encourages future participation.

By strategically implementing the feedback form examples we've explored, you can elevate feedback collection from a passive administrative task into a dynamic engine for growth. The insights you gather are a direct line to customer needs, paving the way for better products, smarter marketing, and a more loyal customer base. Start listening, start learning, and watch your business transform.

Ready to capture authentic video and text testimonials that build trust and drive sales? Testimonial provides purpose-built feedback forms designed to make collecting high-quality social proof effortless for both you and your customers. Stop chasing down reviews and start showcasing your success by trying Testimonial today.