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How To Request Testimonials In Your Newsletter [+ Email Templates]

Get our best tips on asking for testimonials in your newsletter, and some cool email templates to request testimonials via dedicated emails to your audience.

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How To Request Testimonials In Your Newsletter [+ Email Templates]
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Customer testimonials are essential for any business.
Prospective customers are looking for social proof that validates that your product is worth their time and money.
If you are running a newsletter-first business, leveraging customer testimonials on your digital assets is the best way to provide that social proof.
That could mean your newsletter’s landing page, the main website, and other important marketing channels like social media or product sales pages.
Including a call-to-action (CTA) in your newsletter asking recipients to leave a testimonial is an effective way to get more testimonials.
But what's the best way to craft that CTA and request testimonials?
In this blog post, I will provide tips on how to ask for testimonials via your newsletter and some email templates you can use.

Keep your CTA short and specific

You will get what you ask for, my friend.
Make sure your call-to-action (CTA) is direct and easy to understand.
If you are not sending a dedicated email to request testimonials yet, you could include a hyperlink in the middle of your usual newsletter, something like "Click here to leave a testimonial.”
If you have more space or are sending a testimonial request email, you could be more specific and ask what type of testimonials you are looking for.
Whether you want a video testimonial, a text testimonial, or something else, ensure your reader understands what you are asking them without effort.
The more specific you are, the better.

Make it simple as simple as click, record, and submit

 
notion image
 
Include a link in your CTA that takes recipients directly to a page where they can leave their testimonials effortlessly.
If you make it too difficult for people to leave a testimonial, they won't bother.
Testimonial.to makes it easy for you to request text or video testimonials.
This tool allows you to set up your testimonial collection page in two minutes and puts your social proof efforts in ninja mode.
Do you have a lot of reviews, testimonials, and similar assets already?
No worries. You can import those into Testimonial very easily and use them in your campaigns and landing pages.
Import testimonials from social media platforms and third-party websites like Captera, G2, or Product Hunt, or use the Chrome extension to capture comments and images from social media, etc.

Guide your subscribers with pre-written questions or topics

It's not enough to just email someone asking them for a testimonial.
Once you send your subscribers to the page where they will leave the testimonial, ensure they have enough information to leave a good one.
If you want a video testimonial, send them a list of questions they can answer in their recording.
If you want a written testimonial, give them a template they can fill out.
The easier you make it for them, the more likely they are to actually do it.
You can see the example of Superhuman (the smae image I shared above).
 
They chose to add these questions:
 
notion image
 
You can come up with your own.
Here are some questions to help give you some inspiration:
 
Product focused questions:
 
  • Can you share an example of how our product has helped you?
  • What quantifiable results have you seen since using our product?
  • How has our product made your life/work easier?
 
Service focused questions:
 
  • Could you describe what it was like working with us?
  • What did you enjoy most about working with us?
  • Would you recommend us to your friends or colleagues?
 
While apparently simple, this practice will improve the quality of your testimonials (in all formats) tremendously.

Segment your email and newsletter contacts

When it comes to asking for testimonials, the timing of your request is everything.
You'll have much more success if you reach out to customers after they have made a purchase or been subscribed to your newsletter for a while rather than right after they join.
This way, they'll be more familiar with your brand and more likely to be satisfied with their experience.
 
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You want to make sure that new people are only contacted after a certain period of time.
Additionally, consider setting up filters so that people who have been contacted previously are not reaching out again or set a specific number of times to ask this.
Remember to practice the 80-20 rule. Give value 80% of the time and ask for something 20% of the time or less.

Personalize your testimonial request outreach

Personalizing your outreach on this type of campaign is key.
No one wants to talk to a bot.
A generic email to your entire audience is not going to get the job done.
Take the time to segment your contacts and tailor your request accordingly.
If you sell multiple products, you could contact customers who bought a specific product and mention that throughout your email.
Or, if you have a course, you could segment your audience by how far they have gotten into the course.
You know your audience and business better than I do.
Ensure you implement the necessary customizations on your messaging while optimizing your time and resources wisely.
By segmenting your audience and personalizing your request, you'll be more likely to get the testimonials you're looking for.

Offer an incentive

Incentivizing your newsletter subscribers to leave a testimonial is a great way to increase the number of responses you receive.
You can give away any of the following:
  • A chance to enter a contest where you will give away a digital product or a 1:1 coaching session.
  • A free copy of your digital product (ebook, template, audio, etc.) directly as an incentive to leave a testimonial.
  • A discount code or gift card
  • Access to premium or exclusive content
  • Donating x amount of money towards a charity
There are a lot of different alternatives depending on your budget and type of audience.
Get to know your audience, and then get creative.
You will get positive results if the incentive appeals to what's popular among this audience’s demographic.

Use Testimonial.to to send gift cards

With Testimonial, you can do it all in one without integrating third-party apps like Zapier.
That includes rewarding your customer manually or automatically.
 
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Showcase your current testimonials

If you're looking for a way to get testimonials without asking for them directly, one option is to feature some within your newsletter.
You can embed testimonials from other customers or clients and include a CTA below, letting your readers know where they can submit their own.
This is a great way to get testimonials organically.
Plus, you will allow your subscribers to feel they “belong” with the community.
 
notion image
 
In my experience, this type of effort can add powerful testimonials to your collection because they will come from the heart and the inner desire to share their personal experience with your newsletter.
Maybe you feel like you mentioned the testimonial request to your active newsletter subscribers too much.
Or maybe you don’t want to keep asking for Testimonials like we talked about in the point above.
Is that all?
No! You still have options.
One of the best ways to keep “asking” for testimonials subtly is to add a link to your Wall of Love or the page where you can submit a testimonial to your newsletter footer.
 
notion image
 
This a good move because it allows you to ensure your readers have access to other high-quality testimonials, reaffirming that by following your content they are making a good decision.
It also leaves the option to submit their own testimonial open and handy on each issue.

Say thank you

A testimonial is one of the most valuable tools in a business's marketing arsenal.
Not only does it provide potential customers with an endorsement of your product or service, but it also helps to build trust and strengthen relationships between you and your current clients.
Given the importance of testimonials, it's crucial that you take the time to thank your customers for their feedback.
A simple "Thank you" will suffice, but you may want to get creative with your language (and actions) to show your appreciation.
By taking the time to express your gratitude, you'll not only show your customers that you value their feedback— but you will also help increase the chance of receiving more testimonials in the future!

Build and share your Wall of Love

A Wall of Love is a page on your website where you feature customer testimonials, reviews, or even user-generated content.
Not only does this showcase your social proof, some will be excited to make it to your Wall of Love and support your newsletter.
 
 
To get started, simply gather some of your favorite customer reviews with Testimonial.to, create a new page on your website such as /love and simply add the embed code and you are set!
As you build up your Wall of Love, you'll be sure to attract new customers and keep existing ones coming back for more.
You can embed this Wall of Love on your newsletter’s subscribe page, website, courses/product pages, and more.
You can also link it to your newsletter issues’ footer to get the your current subscribers more excited about belonging to your audience and community.
That will also motivate them to share their own experience and join your Wall of Love.
 

Dedicated Emails

 
At this point, you understand the basics of how to request a testimonial in your newsletter.
But what about dedicated emails?
Adding dedicated emails to your newsletter’s testimonial collection strategy could create a powerful mix.
To help you out, we have created a few email templates that will make requesting testimonials from your newsletter easy and straightforward.
Just copy and paste the template into an email, personalize it however you like, and send it off.
And don’t forget—be sure to say thank you once they’ve submitted their feedback!

The Promised Email Templates

 
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Email Template #1: Requesting a Video Testimonial

 
Hi [Customer Name],
I'm reaching out to see if you would be willing to record a quick video testimonial about your experience working with me/using my product/etc.
This would be a huge help—all you need to do is hit record and talk about your experience for 1-2 minutes. I've included a link below that will take you right to the video recording page.
Thanks so much—I really appreciate it!
[Link]
Best,
[Your signature]
 

Email Template #2: Requesting a Written Testimonial

 
Hi [Customer Name],
I hope all is going well! I just wanted to reach out and see if you would be willing to write a review of [Product] on [Platform].
I know you're busy, so I've included a link below that will take you right to the page. All you need to do is click "Write a Review" and leave your thoughts.
Thanks so much—I really appreciate it!
[Link]
Best,
[Your signature]
 

Email Template #3: General Testimonial Request

 
Hi [Customer Name],
I hope all is going well! I was just thinking about you and your experience with [Product/Service]. We're always looking for ways to improve, and I would love to hear your thoughts.
Would you mind taking a few minutes to write a testimonial? I promise it won't take long, and your feedback would be greatly appreciated.
Thanks so much,
[Your signature]
 
 
Thank you for reading!
We hope these email templates and tips will help make requesting testimonials in your newsletter less daunting.
If you would like more information or help implementing any of these principles, please don’t hesitate to contact us.
Our team over at Testimonial.to is always happy to help!
As a parting thought, we wanted to leave you with our Wall of Love.
It’s a collection of testimonials from some of our very satisfied customers. Enjoy and best of luck!

Written by

Damon Chen
Damon Chen

Founder of Testimonial