16 Best Social Proof Tools To Help Boost Your Website Conversions

Boost your website conversions with the 16 best social proof tools. Find the perfect tool to enhance credibility and drive more sales today.

16 Best Social Proof Tools To Help Boost Your Website Conversions
Title
16 Best Social Proof Tools To Help Boost Your Website Conversions
Date
Jan 17, 2025
Description
Boost your website conversions with the 16 best social proof tools. Find the perfect tool to enhance credibility and drive more sales today.
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Current Column
Person
Writer
Imagine you’re shopping online for something, let’s say, a new pair of running shoes. You find a site that sells the exact pair you want for a great price, but when you look closer, there are no reviews, ratings, or recent orders... Nothing. Suddenly, that great deal doesn’t seem so great anymore. Before you know it, you're looking for another store with more social proof. This reaction is entirely normal. People like to know what others think about a product before buying it. And the more, the better. Social proof tools, like Social Proof Pop Up, are so valuable. They help boost your website conversion rates by reducing uncertainty and making your visitors feel more comfortable purchasing. In this article, we will explore the best social proof tools out there to help you boost your website conversions.
A testimonial tool is one of the best social proof tools to help you get started. Testimonial software enables you to collect, organize, and showcase reviews and ratings on your website.

What Is Social Proof?

Social Proof Tools
Social Proof Tools
Social proof was coined in 1984 by author Robert Cialdini in his book Influence. This phenomenon is also called informational social influence, and essentially, it’s the idea that people copy the actions of others in an attempt to emulate behavior in certain situations.
For example, if someone isn’t sure how to act in a social situation they may not have encountered, they take clues from the people around them. If someone is at a gala for the first time, it’s natural for them to observe their surroundings to ensure they fit in and act the way everyone would expect them to act. In marketing, social proof covers a similar idea – when people shop, they look for reviews, recommendations, and ways others have used a product before making their decision.

The Impact of Social Proof on Online Shopping Behavior

This is why online stores work so hard to get people to review their products–it’s a form of social proof that works wonders for increasing the number of people making purchases. Social proof in marketing includes:
  • Online reviews
  • Existing customers
  • Media coverage and more
Let’s learn more about why social proof is necessary and the various types your business should use to improve its brand reputation.

Benefits Of Using Social Proof Tools

Social Proof Tools
Social Proof Tools

Automating Social Proof for Efficiency and Quality

Social proof tools streamline collecting and displaying customer feedback, reviews, and testimonials, eliminating the need for manual effort. This automation saves time and ensures that the social proof you showcase is relevant and high-quality. This, in turn, boosts credibility and drives higher conversion rates.

Gaining Real-Time Data Insights

Modern social proof tools often integrate automation with machine learning, providing access to real-time data. This feature helps businesses monitor what resonates with their audience and make data-driven adjustments to their strategies. For instance, if a particular testimonial format isn’t performing well, real-time insights enable quick pivots to optimize performance.

Multi-Channel Collection and Optimization

Social proof doesn’t live on just one platform. Customers leave reviews, share experiences, and engage on various channels, including your online store, email campaigns, and social media platforms. A robust social proof tool collects and displays this feedback seamlessly across multiple channels, ensuring you maximize every customer interaction.

Boosting Sales and Conversions

When implemented strategically, social proof can lead to significant increases in sales. For example, businesses like Ruokabokski have seen a 37% boost in sales simply by using well-timed social proof pop-ups. Beyond sales, reviews and testimonials can enhance other marketing efforts, such as product merchandising and campaign development, further improving overall performance.
Using social proof tools is about more than just showing customer approval. It's about creating a seamless, trust-building experience that drives measurable results. By automating processes, leveraging real-time data, and optimizing across channels, these tools empower businesses to elevate their marketing strategies while building genuine connections with their audience.

Key Features To Out For In A Social Proof Tool

Social Proof Tools
Social Proof Tools

Quick Setup: Get Started with Social Proof Fast

A tremendous social proof tool should allow you to get started with minimal hassle. Look for tools that enable you to create a dedicated landing page for your business within minutes. This page should be easy to share via email, social media, or SMS, ensuring your social proof strategy kicks off smoothly.

Easy Management with a Centralized Dashboard: Stay Organized with Social Proof

Managing social proof can be overwhelming, especially if you’re collecting testimonials from various platforms. A clean, user-friendly dashboard is essential for organizing and accessing all your testimonials in one place. Think of it as your email inbox tailored for social proof—it should make managing content efficient and stress-free.

Performance Tracking: Measure the Impact of Social Proof

Understanding the impact of your social proof is crucial. Look for analytics tools to track metrics like views, engagement, and conversions from video testimonials and other content. Insights into performance can help your marketing team optimize strategies and amplify high-performing testimonials across multiple channels.

Support for Multiple Social Proof Formats: Diversify Your Social Proof Strategy

Text testimonials are great, but a top-tier tool should allow you to leverage a variety of social proof formats, including:
  • Video testimonials review from platforms like G2, Google, Yelp, and Capterra
  • Social media shoutouts from Twitter, LinkedIn, TikTok, YouTube, or Vimeo-hosted videos
  • Centralizing these diverse forms of social proof in one place helps you showcase a well-rounded view of customer feedback.

Embed Options (e.g., “Wall of Love”): Make Social Proof Part of Your Website

A standout feature is the ability to embed a “Wall of Love” directly onto your website. This curated collection of your best testimonials gives visitors an instant view of positive feedback. It should be easy to integrate—no coding required—and customizable to match your branding.

Free Trial or Demo Option: Test Before You Invest

The best tools offer a free trial or demo version to explore the features and determine if they meet your needs without a financial commitment upfront.

16 Best Social Proof Tools To Help Boost Your Conversions

1. Testimonial Software

Social Proof Tools
Social Proof Tools
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • eCommerce
  • SaaS companies
Testimonials boost credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with a Testimonial.

2. Senja

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Senja is software designed to collect and display testimonials. It simplifies the process by offering an augmented form app that allows you to create customizable forms for gathering testimonials. These forms can be embedded on websites or shared directly with customers. Senja provides a widget feature to showcase testimonials on your website, creating a Wall of Love.
While Senja can gather testimonials from various sources, it has limitations regarding the number of reviews available for download. However, for businesses with lower review volumes or those seeking a straightforward testimonial display solution, Senja can be a suitable option.
For pricing, you can start with the free plan, which gives you up to 15 text and video testimonials and one collection form. The starter plan ($19/month) provides unlimited text and video testimonials and custom branding options. The Pro plan ($39/month) and the Agency plan ($99/month) provide more scale with more seats, collections forms, Zapier integrations, and rich snippets.

3. Trustmary

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Trustmary is a comprehensive testimonial collection and management platform offering a range of capabilities. Trustmary’s testimonial collection campaigns are a standout feature—where you can create rule-based automations to curate reviews from different websites.
Like many tools on this list, Trustmary enables you to create a widget in a Wall of Love showcasing your testimonials from other sources. One drawback of Trustmary is the confusing and expensive pricing model.

Comparing Trustmary's Pricing Plans: Which Option Fits Your Business Needs?

Trustmary has two products, Trustmary Display and Trustmary Collect, each with its pricing plans. Trustmary Collect offers a free plan limited to five responses.
The following tiers involve:
  • Starter plan ($29/month) for up to 25 responses
  • Business plan ($70/month) for up to 100 monthly responses
  • Scale plan ($189/month) for up to 500 monthly responses
The pricing options for Trustmary Display are similar. The cost increases depending on the number of monthly views your widget receives.

4. StoryPrompt

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With StoryPrompt, you can prompt customers to share their experiences narratively, adding a personal touch to your testimonials. An example of this feature is the Story Crafting Wizard, which allows you to guide customers through a structured process to create authentic video testimonials.
The StoryPrompt offers seamless integration with various channels, making it easy to collect and share testimonials across websites and social media. Some users have noted that the language used in product features is initially confusing and will take some time to adjust.

Choosing the Right Plan: Free vs. Paid Options for Video Response Tools

Pricing starts at the free tier, with up to 25 video responses and watermarked media.
  • The Starter Plan ($49/month) provides up to 200 unwatermarked video responses.
  • The Pro Plan ($99/month)
  • The Premium plan ($199/month) offers more video responses, AI summaries, payment collection, and white labeling for agencies.

5. VideoAsk

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VideoAsk allows you to create customizable video paths, guiding customers through a tailored journey to gather specific information. This feature ensures a structured and impactful testimonial collection process. You can integrate VideoAsk across various channels, including websites, email, and social media, providing convenience in reaching customers on their preferred platforms.
Like StoryPrompt, VideoAsk facilitates one-on-one video conversations, encouraging customers to share detailed testimonials more intimately and authentically. VideoAsk’s use cases include sales, marketing, and recruitment, which means the testimonial feature is unfocused.

Evaluating VideoAsk Plans: Features, Branding, and Video Processing Limits

For example, VideoAsk doesn’t provide an embeddable testimonial widget like many other tools.
VideoAsk offers:
  • A free plan with 20 minutes of video processing each month with VideoAsk branding.
  • The Grow plan ($30/month) has 100 mins of video, partially VideoAsk branded.
  • The Brand plan ($50/month) offers 200m mins of video processing with custom branding and an AI chatbot.

6. Delighted

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Delighted is a simple platform that easily captures valuable testimonials through customer surveys and feedback. Its strength lies in its extensive range of survey templates, which save you time when identifying potential advocates willing to provide testimonials.
For instance, you can run an NPS campaign using a Delighted NPS survey, then follow up with your promoters for a testimonial.
For pricing:
  • Delightful offers a Free Starter plan, including one user account and up to 50 monthly responses.
  • Delightful paid plans range from $17/month to $449/month (billed annually).
  • The main variables are the number of responses, users, and integrations.

7. Boast

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Boast helps businesses establish credibility online through video testimonials. You can create custom surveys and sequences to automate video testimonial collection. Once you’ve gathered your videos, you can make simple edits to them within the Boast app.
When you’re ready to share your testimonials, you can use a dynamic widget, landing page, or Zapier to send your testimonials to external platforms. With a rich feature set, Boast comes with a premium price tag.
Boast offers a 14-day trial but no free plan. The plans are $59/month, $119/month, or $249/month, with the variables being the:
  • Video quality
  • Number of responses
  • Number of forms
  • Sequences

8. Widewail

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Widewail goes beyond mere testimonial collection, offering a robust solution for effective online reputation management. Triggered by any event in your CRM, Widewail sends requests via SMS, guiding customers from request to video review — right from their phone or computer.
Within the automation, each video includes a signed release form, ensuring you have approval to use the content in marketing. Widewail is a full-service online reputation management platform, and as expected, it’s on this list's premium end of solutions. Widewail doesn’t offer upfront pricing, so you must request a quote.

9. VideoPeel

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VideoPeel is a remote video-capturing platform for:
  • Video messages
  • Surveys
  • Testimonials
Like other video testimonial tools, VideoPeel lets your customers record and send videos without downloading an app. You can customize your video requests or choose from pre-designed templates according to your needs.

Customizing Permissions and Exploring VideoPeel's Pricing Plans

You can configure permissions and consent settings for each campaign. VideoPeel offers a fundamental video testimonial service. The request process cannot be automated, and the request form is limited in what you can customize.
VideoPeel has:
  • A 7-day trial with the basic plan ($9.99/month) gives you access to up to 30 videos per month.
  • The Pro plan ($69/month) offers unlimited videos and up to five campaigns.
  • The Premium plan provides unlimited videos, campaigns, signature requests, and analytics.

10. Fomo

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Fomo delivers capable automated social proof software for Shopify stores but at a premium. Its unique selling points are its roundup notifications, broadcast to social media, and geo-location targeting. Fomo is an automated social proof app that helps businesses display real-time customer actions.
The software excels with its refined settings, which use ML to optimize conversions. It also provides businesses with 30+ customizable controls. The best part is that it offers 105 integrations that help capture activity on and off users’ sites.
Features include:
  • A theme builder
  • 105+ integrations
Pricing:
$25/mo – $499/mo.

11. Nudgify

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Nudgify is a social proof and FOMO app best suited for Shopify and e-commerce businesses. Unlike most social proof softwares, Nudgify uses live data on customer activity to create urgency. Nudgify delivers a decent social proof and FOMO app that is fit for e-commerce businesses struggling with conversions.
Its form auto-capture, custom links, and customizable templates make it stand out. The software also offers a broad range of customizable website notifications, ‘Nudges.’ The best part is that Nudgify goes beyond providing simple sales pop-ups. It focuses on context from real-time data to create a more natural user experience.
Features include:
  • Drag and drop streams
  • A nudge builder
Pricing:
$9/mo – $89/mo.

12. Endorsal

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Endorsal is a social proof app that excels at automating the collection and display of customer testimonials. Endorsal offers a capable social proof app that automates customer testimonial collection and display. Its automated endoforms, embeddable widgets, and FOMO pop-ups make it stand out.
It allows businesses to send automatic testimonial requests to clients, making it easier for them to leave feedback and avoid back-and-forth. The platform also provides customizable templates for displaying testimonials on users’ websites.
Features include:
  • Smart avatars
  • Endoforms
  • FOMO popups
Pricing:
Free – $79/mo.

13. WiserNotify

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WiserNotify is social proof and FOMO marketing software built for e-commerce businesses. It focuses on scarcity and urgency to convert traffic to leads and sales. WiserNotify is a social proof and FOMO app that creates urgency and scarcity to drive sales. Its eye-catching template designs, 200+ integration stack, and a/b testing tools make it unique.
One of its standout features is the customization of inline social proof messaging at every customer journey touch point.
Features include:
  • A/B testing
  • 50+ templates
  • Data timing and control
  • Loop and orders
Pricing:
$16/mo – $85/mo

14. Proof

Proof is a social proof app focusing on data-driven optimization and site conversions. One of its standout features is ‘Hot Streaks.’ Adding Proof software to your site is proven to create urgency, build credibility, and boost conversions by 15%. Its unique features, such as an A/B testing tool, hot streaks, and unlimited notifications, make it a must-have. The
feature effectively builds credibility by displaying the total number of people who’ve taken action on a user’s website. It makes it ideal for high-traffic pages like free trials or webinar sign-ups.
Features include:
  • Live visitor count
  • Hot streaks
  • A/B testing
  • Zapier integration
Pricing:
$29/mo – $299/mo.

15. Provely

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Provely is a software that helps businesses increase conversions by adding real-time social proof. It achieves it by using psychological triggers to create urgency and scarcity. Provely stands out with its video-targeted messages that help enhance online engagement. Its selling points are the following:
  • Countdown timer
  • Coupon codes
  • Callback requests
One of its unique features is low stock. It displays the remaining inventory in real-time in an online shop to convert fence-sitters into customers.
Features include:
  • Targeted video messages
  • Callback options
  • Live conversions
  • Real-time inventory
Pricing: Free—$79/mo.

16. Social Proofy

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Social Proofy uses visual pop-ups to engage, convert, and communicate with customers. One of its features that stands out is the 30+ customizable widgets. Social Proofy is software that intuitively converts visitors into leads and sales.
  • Its selling points include: Diverse triggering rules
  • Customizable widgets
  • URL targeting.
Users can integrate it with most marketing platforms when running campaigns.
Features include:
  • Real-time analytics
  • Conversion counter
  • Multi-device support
Pricing:
$3/mo – $39/mo.

What Kind of Companies Benefit From Social Proof Tools?

Social Proof Tools
Social Proof Tools
Any business with an online presence can benefit from social proof. Social proof is especially vital for online stores, as they lack the tangible, face-to-face interactions that build trust naturally.
Instead, customers rely on reviews, testimonials, and recommendations to make informed decisions. Over 90% of online shoppers research products before purchasing, which makes social proof a cornerstone of modern e-commerce.

Why Is Social Proof Important?

The COVID-19 pandemic amplified the importance of social proof. With a surge in online shopping and remote decision-making, businesses across industries needed to prove their credibility and quality through:
  • Customer feedback
  • Social shares
  • Influencer collaborations

E-Commerce Stores

Online retailers thrive on:
  • Reviews
  • Ratings
Tools that showcase customer experiences, such as pop-ups displaying recent purchases or product reviews, can build trust and increase conversions.

Service Providers

Consultants, agencies, and freelancers can use testimonials and case studies to highlight their expertise and reliability, helping prospective clients feel confident in choosing their services.

B2B Companies

Trust is crucial in the B2B space. Sharing client success stories, industry endorsements, and reviews on platforms like LinkedIn or Google can help solidify credibility and attract new business partnerships.

Hospitality and Travel

Hotels, restaurants, and tour companies benefit immensely from social proof, as prospective customers rely on reviews, photos, and testimonials to make decisions. Tools that integrate with TripAdvisor, Yelp, or Google Reviews are particularly valuable.

Health and Wellness Brands

With customers often seeking reassurance about the effectiveness of products or services, social proof tools can help highlight:
  • Verified reviews
  • Before-and-after results
  • Expert endorsements

Software as a Service (SaaS)

SaaS companies benefit from social proof tools by showcasing user testimonials, case studies, and influencer recommendations to demonstrate their software's value and ease of use.

Build a Wall of Love for Free Today with Testimonial

Social Proof Tools
Social Proof Tools
Customer feedback and reviews can make or break your business. The average consumer reads 10 reviews before forming an opinion about a company.
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • eCommerce
  • SaaS companies
Testimonials boost credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with a Testimonial.
  • Useproof Alternative
  • Social Proof Examples
  • Fomo Alternatives

Written by

Damon Chen
Damon Chen

Founder of Testimonial