Wall of love for ProductLab Conference

​Some milestones require you to pause building, look at the screen, and smile. ​When I first started building the digital map for ProductMeetups, the goal was straightforward: to make it easier for product professionals to find local events and connect. I never expected that major European communities would start reaching out so quickly. ​Today, I get to proudly point at the screen. We are officially partnering with Productlab! ​A massive thank you to Daniele Ronca for seeing the vision and bringing his incredible three-day Berlin conference onto our radar. Having top-tier organizers validate what we are building is the ultimate motivation to keep pushing updates and shipping new feature. ​To celebrate, Daniele gave us something huge for the community: ⭐ FREE online tickets ⭐ A 50 Euro discount for the in-person event in Berlin ​Want to grab one of the free spots or the discount code? Head over to the newest post on the ProductMeetups.com company page, follow the quick instructions, and I will personally send you the access code! ​Thank you to everyone testing the platform, sharing events, and supporting the journey. We are just getting started. ​ #ProductManagement #ProductLab #TechEvents #BuilderJourney #ProductMeetups #Berlin #Networking

Spent a great evening with Productlab in Berlin last Wednesday, talking about Product Management in the Generative AI Era. No performance, just a room of sharp minds talking honestly about where product is headed. Big thanks to Daniele Ronca at ProductLab for organizing this event, and to the sponsors, mobile.de and Miro. This is the work. Grateful to be part of it. #ProductManagement #ProductLeadership #GenerativeAI #Berlin

“We are using AI to accelerate our misery” said Christian Idiodi last night during Productlab ‘s latest meetup. After a moment of quiet, laughters exploded in the room. Product people are facing the same problem: we are all trying to make sense of the speed that we can do things now, but still struggle to decide on what to focus. Here’s the thing: you don’t need to know which idea is the best. You need to know, of the 20 ideas, which are the worst 5. Ideas were plenty, even pre-AI. What we are losing sight of is how to experiment with all the ideas we have, efficiently and effectively. That gap is an experiment design problem. Running multiple tests simultaneously, against your success metrics is possible. The big bets are easier to measure than the anxiety tells you. We now have the tools to learn faster and have a clear direction. But it takes discipline to trust the experiments and stop when the data says so. If #ProductlabConf schedules even half their talks as inspiring as Christian’s, we are in for a great ride in September 🙂.

Christian Idiodi didn't say a thing I hadn't heard before. It still changed what I'll do this week. Most people who've tried to understand product management know Marty Cagan. Fewer know his partners at Silicon Valley Product Group, but almost everyone in the field has absorbed the principles they put into the world through their work and their books. You'd think it would be hard to be surprised by that. But like any principles tied to flexible effectiveness rather than dogma, they're easy to understand and hard to master. Easy to nod at, hard to live by. Sometimes it feels like those principles, and the companies that genuinely follow them, are unicorns from a parallel universe. Fairy tales. Meanwhile the real world runs on projects, deadlines, endless Gantt charts, and roadmaps. People like Christian, without saying anything new, in plain words and simple examples, bring that idealistic picture back down to reality. He spoke on product management in the generative AI era, hosted by Productlab. And the most valuable thing I took away wasn't a new idea. It was the felt sense that behind these principles sit concrete, doable instructions. The classic aha effect: yes, this is actually possible, and changing something is closer than it looks. Deliver. Earn trust. Show stakeholders by example that work can go differently. Explain how you work, and offer to turn it into a process. And always, ALWAYS, think about the value users will actually pay for. I got to ask a question too. I asked what he'd advise someone at the very start of a startup: no resources, no funding, not much built yet, and an enormous pile of tasks. I had Cope Pilot in mind, of course. The answer was concrete: use every capability AI gives you to run as many experiments as possible and find product-market fit as fast as you can. Sounds clear. It's so hard to do. I immediately started turning over what I could test: - A radically different UI direction - Content policy and tone of voice - The social dimension of fighting burnout - Delivering value to the user as early as possible... ... and many other user stories from our backlog. They're all there, all based on real pains drawn from interviews with real people who tested our product. The point was never that we don't know about them. The only question is how to build prototypes and experiments that check which of the underlying pains genuinely need solving, and how to do it as fast as possible. I'm still learning that product management skill. Christian is an extraordinarily inspiring speaker. And sometimes that doesn't require saying the right things at all. It's enough to make people stop and ask what they, here and now, could do differently. It was nice to have a talks with Stan Satiukov, Anastasia Buryak, Miruna Popa, Elsa Katharina Wagener, Chadha Amara, Mojgan Behravan and others! For those who are still here: take a look at #ProductLabConf in September by Productlab, I hope there'll be even more wonderful speakers

Yesterday I had a pleasure to visit another fantastic event from Productlab where Christian Idiodi was sharing his thoughts on product management in the AI era. It was one of the most inspirational talks I've had in a long time. Tbh it was hard to take notes because the presentation was super engaging, but these are a few things I took home: - AI Disrupts Delivery, Not Strategy. While AI heavily accelerates execution, like prototype generation, code production, research synthesis, and data analysis, it does nothing for strategy. - Empowered Teams Over Process. The alternative is to lead empowered teams by giving them clear problems to solve rather than predefined tasks. Ultimately, AI cannot replace the core human pillars of leadership: judgment, taste, ethics, strategy, and leadership. - The true value of product management isn't found in delivery overhead like slides, emails, and OKRs, but in defining which problems to solve. Huge thanks to Miro and mobile.de for making this happen!

𝗔𝗜 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗲𝘅𝗽𝗼𝘀𝗲 𝗶𝘁. Christian Idiodi, Partner at Silicon Valley Product Group, made the case that cuts against most of the noise about AI and product. AI changes nothing about what product is. It only makes a weak product organization fail faster. 𝗔𝗜 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗮 𝗯𝗿𝗼𝗸𝗲𝗻 𝗺𝗼𝗱𝗲𝗹 His sharpest line was that AI does not fix broken models, it 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 them. In a feature factory, that means more features nobody needs, shipped faster. Higher output, lower outcomes. 𝗔𝗜 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁 Idiodi was precise about the split. AI accelerates prototyping, data analysis, research synthesis, and code. It does not touch judgment, taste, strategy, ethics, leadership, or most importantly, product sense. The mechanical work got cheaper. The thinking got more valuable. 𝗔𝗜 𝗲𝘅𝗽𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝗹𝗼𝗴 𝗮𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗼𝗿 His warning to product managers was direct. If you are a backlog administrator, AI will expose that quickly. The role was never writing tickets. It was deciding which problem is worth solving in ways that customers ♥️ and yet work for the business. It has never been the technology. It has always been the people. Where has AI made your team faster at the wrong thing? Thank you to Productlab for organizing, to mobile.de for hosting, and to Ahmed Sulaiman for pushing me to attend. Good to see you Veronika Morozová! #ProductManagement #ProductLeadership #ProductLabConf #ProductStrategy #BerlinTech

𝗧𝘄𝗼 𝘁𝗮𝗹𝗸𝘀, 𝘁𝘄𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗿𝘂𝘁𝗵𝘀 𝗜 𝗮𝗺 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 Last week at Techspace, two product leaders made the same point from very different battle scars: the expensive part of building with AI is no longer the AI. 𝗧𝗵𝗲 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁 𝘄𝗮𝘀 𝘁𝗼 𝗿𝗲𝗯𝘂𝗶𝗹𝗱. 𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘄𝗮𝘀 𝘁𝗼 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗶𝗿𝘀𝘁. 🔍 Ronja Quester, Lead PM at Bayer, found half of the menopause app users opened the symptom tracker once and never returned. Her team used synthetic personas to explore, then surveyed 100 real users. AI did not generate the insight. It clustered 100 open-text responses into themes in hours, work that usually dies in a backlog. The surprise: mood and sleep mattered more than hot flushes, the symptom every menopause campaign leads with. Months later, the redesigned tracker is still stuck in regulatory approval. AI gave her the answer in days. The system needed quarters to ship it. 𝗗𝗲𝗺𝗼𝘀 𝗮𝗿𝗲 𝘀𝗵𝗼𝗿𝘁. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗹𝗼𝗻𝗴. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗳𝗮𝗶𝗹. ❌ Csaba Tamas, CPO at Parloa, cited research showing only 5 to 15 percent of AI projects succeed. His diagnosis: 70 percent of success is people and process, 20 percent data, 10 percent the model. Most teams optimize the 10. The number that stopped the room: a 10-step agent workflow with high per-step accuracy still collapses to roughly one in three end-to-end successes. 𝗪𝗵𝗮𝘁 𝗯𝗼𝘁𝗵 𝘁𝗮𝗹𝗸𝘀 𝘄𝗲𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗮𝘆𝗶𝗻𝗴 Synthesis, drafting, prototyping are cheap. What stays expensive is everything AI cannot touch: regulatory sign-off, stakeholder trust, agent reliability past step three. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝘂𝘁 𝗶𝗻 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗲𝗱 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀? ⚖️ Bring regulatory and compliance into discovery, not at the end. 🧩 Ship in evidence-backed increments. Risk officers approve smaller surface areas faster. 🛡️ Treat AI evaluations and audit trails as a feature, not a side artifact. 𝗔𝗜 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗱𝗼 𝗻𝗼𝘁 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗹 𝗶𝘀 𝗴𝗼𝗼𝗱. 𝗧𝗵𝗲𝘆 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗮𝗿𝘁𝘀 𝗔𝗜 𝗰𝗮𝗻𝗻𝗼𝘁 𝗳𝗶𝘅. Thank you to Productlab for organizing, to Veronika Morozová for moderating, and to UserTesting for sponsoring. 𝗪𝗵𝗲𝗿𝗲 𝗱𝗶𝗱 𝗔𝗜 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮 𝘄𝗲𝗲𝗸, 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗵𝘂𝗺𝗮𝗻𝘀 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯? #ProductManagement #AIProductDevelopment #ProductLeadership #RegulatedIndustries #AIAgents #BerlinTech

I went to a Productlab Lab event on AI Agents yesterday, and one talk I kept thinking about afterwards was from the CPO Csaba Tamas of Parloa on reliability. I found it really interesting to hear how a company at that level approaches the topic, especially because I’m currently working with AI agents myself for Diskoe. There were a lot of overlaps with things I’m already testing. What stayed with me most is that reliability is not one simple thing that's testend once and forgot. It’s about whether the agent is accurate, whether it follows instructions properly, whether it uses tools in the right way, and what happens once several steps are chained together. That last part is probably what I’m thinking about most right now. Because when you build with AI, it’s easy to get excited about what is possible and not see the risks. But by getting insights like these and then testing and optimising them, the workflow gets more and more reliable. I always like these kinds of events most when they give me something I can bring straight back into my own work. Thanks Productlab Lab for the event! 🥳 #AI #AIAgents #Product #Startup #Reliability #BuildInPublic #Diskoe #Parloa

All’evento “IT = WeRoad: Built in Milan” è emerso un punto semplice: l’AI non sostituisce il lavoro di prodotto, ma ne sposta il baricentro. Matteo Risso, Senior Product Manager di WeRoad ha mostrato un tema molto concreto: se validare e prototipare diventa più veloce, il vero vantaggio non sta solo nell’execution, ma nella capacità di scegliere meglio cosa costruire, cosa testare e cosa prioritizzare. Luca Mastella, founder di Learnn ha portato un altro punto fondamentale: inserire AI in un prodotto non significa automaticamente creare più valore. Se gli utenti ti scelgono per un job preciso, il rischio è aggiungere complessità invece che utilità. Giovanni Ravone, CPO di Satispay ha spostato il focus sul team: l’AI accelera davvero solo quando trova fondamenta solide, ownership chiara e flussi ben strutturati. Altrimenti amplifica rumore, colli di bottiglia e disordine operativo. Complimenti a Daniele Ronca e Marco Imperato a tutto il team di e Product Heroes per aver organizzato una serata concreta ed utile, riportando il focus su prodotto, decisioni ed execution.

Yesterday I was at the first Productlab event of 2026 at the beautiful office of Lightspeed Commerce in Berlin. All three talks were super interesting, focused on using AI in Product (Surprise 🎊 ), but especially on how to use it as a rapid prototyping tool to build prototypes and learn faster than ever before. I was happy to hear about the different but similar topics discussed by Fırat Gömi, C. Serkan Baydin and Guannan Li that all adressed challenges that I'm working on right now at Diskoe, implementing AI in ways that work reliable and safe. Looking forward to the next event by the amazing team from Productlab which organise these events (Pizza, drinks and networking are a great plus on top 🥳 ).

What an evening it was! Yesterday my two journeys aligned at quite an amazing event; 👨‍💻 My work at the Lightspeed 🫶 Beginning of my volunteering at Productlab I presented my latest favorite skill in the age of AI, validating the needs with AI prototyping, and I think it went quite well :stonks: 📈 Thanks to the presentations of C. Serkan Baydin regarding human in the loop AI system design and Guannan Li in effects of AI transformation at legacy products, we were all able to take home some insights we can work on and be better prepared for the future 🎯 I want to thank to all wonderful people, who have made this possible. It felt so easy to organize the event thanks to wonderful help of my colleagues Anastasiia Zelenova, Berke Atac, Ekaterina Iakusheva, Franziska Sundarp, Julia Rosenblau, Konstantin Schröder, Roman Iachenko, Valentina Vasilkova, and the non-tiring Productlab crew Ahmed Sulaiman, Elena Eremeeva, Leila Montazeri, Liubov Antonova, Polina Petrova and Veronika Morozová 🫶 And thank you Daniele Ronca for keeping this ship going, 2.5 years since our first talk, and still wonderful events every single time. Looking forward to our next events together 🍀

We are so back! Thanks Productlab community Fırat Gömi C. Serkan Baydin Guannan Li Julia Rosenblau The whole fan Lightspeed Commerce ‘ s team

Everyone wants to “digitize industries”. Very few pick the ones that actually hurt. This week I visited the ProductLab Christmas event at ToolTime’s office. Their CEO Marcel Mansfeld explained how they’re digitizing a vertical everyone in Germany depends on → Handwerker. Plumbers. Electricians. Craftspeople. Real work. Real pain. No hype. Just software fixing missed appointments, paper chaos, and lost hours = lost money. A few things that stuck: • Vertical SaaS wins when the pain is obvious. No education needed. • Digitization is respect. Build for how people really work. • Execution > storytelling. Especially in Germany. Bonus: I got to play chess with Chadha Amara (and lose with dignity) and ask a few sharp questions directly to Marcel. Privileged moment. Also, they’re hiring. If you want to build tech that solves real problems, link is in the comments. Honest question: Which “boring” industry is still criminally under-digitized?

✨ The ToolTime presentation by Marcel Mansfeld was truly inspiring from the demo of the product to the story of how it all began and its real-world impact today. It was impressive to see the vision come to life. 👏 A heartfelt thanks to the ProductLab team, especially to Daniele Ronca for always hosting such meaningful gatherings. The Christmas celebration was the perfect final blending of innovation, reflection and festive cheer 🎄. Looking forward to more insightful sessions and celebrations together in 2026!

Posting my notes from ProductLab CMTY & CONF> conference a few weeks ago! Huge kudos to Daniele Ronca & team: conferences can be boring and chaotic, and they created a fantastic experience that kept me engaged beginning to end. ➡️ AI and vibe-coding are allowing more people to build higher-fidelity prototypes. On a high-trust, psychologically safe team this can democratize idea-generation and spark great conversations. ➡️ AI seems to be the catalyst for a lot of teams reevaluating their processes in ways that aren’t actually specific to AI. I heard a lot of people talking about process that had calcified and gotten overly waterfally and pedantic. This hits PMs especially hard because great product-development requires ambiguity and flexibility, which is in conflict with predictable linear process. For example: I’m still a believer in understanding the customer problem separately from testing solutions…but those things don’t have to happen in series and sometimes they bleed into each other. ➡️ We’re starting to get real about AI. I see this in the news and on LinkedIn, too. That’s great: all the “AI will take all our jobs and solve all our problems and destroy the world” talk is exhausting and makes us all feel gaslit. Whereas, “Hey, AI can do some cool stuff and we’re figuring it out,” is energizing. ➡️ Vibe-coding is not production coding—I’ve always felt that way and it was good to hear it from multiple speakers. ➡️ Humans are great at stuff that AIs aren’t, and some of that stuff is needed in product management. Find stuff that’s “un-LLM-able” and do it. And the specific sessions I attended: 🎙️ Stefan Ostwald laid out some useful principles when thinking about AI product design: ➡️ Design for reference, not description. ➡️ Design for review, not perfection. ➡️ Design for behavior validation, not configuration. 🎙️ Fabian Strunden: made the first really practical case I’ve heard for PMs vibe-coding prototypes. His team uses them as a communication tool, with the hashtag “badidea”. 🎙️ Pranav Pathak got into specific frameworks and examples for how to prioritize and evaluate AI product experiments. 🎙️ Lucie McLean led a great roundtable discussion of organizational change with a lot of advice requested and given with kindness and vulnerability. 🎙️ Elena Leonova 🇺🇦 reminded us that the third-party AI model on which you build your product isn't a moat: you need something more. 🎙️ Asya Kuznetsova gave a great, highly-specific talk on strategies for driving organic growth in a world where paid growth is unsustainable and expensive. 🎙️ Simone Basso walked us through a new product from vibe prototype to MVP and beyond, with lessons learned along the way. 🎙️ Francesca Cortesi wrapped up with an inspiring talk on how to acknowledge uncertainty, proceed with curiosity, and focus on the un-LLM-able. "Trust is your most important currency." I have more comprehensive notes that I can post someplace if anyone wants them.

Finally, I got my head around everything that happened at ProductLab CMTY & CONF> 🔥 And well, where to start - thank you Francesca Cortesi for allowing us to say "I don't know", we needed this when thinking about the future of product management. So yes, I don't know where to start. What we do know though, is that we need to completely change our mindset for building products. This means new ways of framing the user problem, new ways of building, validating, and iterating, new ways of navigating uncertainty and setting the right goals, and new ways of collaborating with customers, but also with our team. 🤓 So instead of jumping to the next FOMO-driven, AI-powered pivot, first ask yourself: 1️⃣ Is this the right problem to solve, and how certain am I that I have enough data to prove it? 2️⃣ What is LLM-able and what is NOT? 3️⃣ How can I know that I can trust the new "vibe-coded" prototype or product? 4️⃣ This is my current thinking, what am I missing? Then, as a product builder, shift your focus: 6️⃣ From defining features to building orchestrators. 7️⃣ From gathering feature specs to setting the context architecture. 8️⃣ From writing user stories to building agents infrastructure. 9️⃣ From single launch planning to continuous orchestration. And yeah, I know these are still just a bunch of AI buzzwords until proven otherwise. So, ready to jump on this new AI learning wave and am really curious what the future brings. 🚀 Big thanks to all speakers for sharing your uplifting learnings and insights: Stefan Ostwald from Parloa, Asya from Wise, Lucie McLean from Google, Akash Kedia from N26, Fabian from Miro, Tim Herbig, Tamer, Mirza, Francesca Cortesi, Henrique, Pranav, Chris, Silvanus Alt, Vivek, Dr. Hayder, Elena, Simone. And special thank you to the organising team Daniele, Ahmed, Elena, Veronika, Elif, Fabio. Until the next one! #productmanagement #ai

How do you keep that hype alive after an inspiring event!? It has been 2 weeks since ProductLab CMTY & CONF> and the hype and inspiration I felt on that day are slowly fading away. But what a shame! On that day I had so many ideas, bolder ideas than usual... I felt more courageous than usual... and I loved my job... yes more than usual :D Three things I find helpful to extend that feeling: 1. Noting down more than what was said ✅ Writing down my notes during an event and instantly capturing ideas on how this connects to my product,team or flow and what I need to check further gives a good starting point to get back into that inspiration from the moment. Not just writing what was said but already capturing why I found that interesting helps get back to it later. 2. Act next day ✅ Picking one experiment or idea to try right away. Momentum fades quickly, so putting even a small insight into action keeps the inspiration alive. From this event I acted on a few reflections I made during great conversations in OKRs roundtable with Tim Herbig. 3. Make yourself accountable ✅ Share your takeaways and plans with colleagues, or schedule a calendar reminder to revisit them later. Accountability, whether with others or yourself, makes it much more likely you’ll follow through. How do you keep this hype last longer? I would be happy to hear more from you to add to the list! #ContinuousLearning #ConferenceTakeaways #PostConference #productlab

Maybe for someone ProductLab CMTY & CONF> is just a few words, but for those who were with us at the Conference, it was two amazing days of inspiration and connection. My own impressions are more about feelings than anything else. 1. Something more than gratitude, appreciation, and fulfilment. A peak-experience, if we talk Maslow terms (how do I even know this), is something I felt a couple of times during those days and again while reading some of the posts about the Conference afterwards. 2. Coming from the first point: all of us (participants, organisers, volunteers, sponsors, and speakers) we are the heroes. One can tell it was a COMMUNITY-DRIVEN conference. Daniele Ronca, you did it, and those applause weren’t just ordinary. The level of freedom, engagement, and depth of conversations I saw during those two days was crazy. Familiar faces and unfamiliar ones who became part of this community the moment they entered the door, the atmosphere we had there was something else. It’s more than just about a product, it’s about people connection. Seeing this is rewarding. 3. This time I realised once again that one of my favourite parts is welcoming people. It’s one of the most vulnerable moments, the starting point for setting the mood they’ll carry for the rest of the day. Capturing these first moments on polaroid was totally worth it. Huge thanks to everyone who made it happen and to the incredible team Daniele Ronca Francesca Cortesi Ahmed Wafaey Fabio Muroni Ahmed Sulaiman Elena Eremeeva Veronika Morozová Leila Montazeri Alessia Marchi Aleksandra Kononchenko Srishti Maitra Elif Gümüş Marco D'Ávila Olivia Allen

Last Week, I shared what the conference meant. Today, see it for yourself. 🎬 250+ product leaders from across Europe. Two intense days. Countless 'aha' moments. Making this after movie felt surreal. Watching Stefan Ostwald tell a room full of PMs they'll build systems that use metrics to optimize themselves continuously. Seeing Ahmed Wafaey explain Outcome Gravity at the LAB's Day and opening an intense day of learning. Capturing the energy when Lucie McLean had everyone rethinking their organizational changes. But what really got me was the in-between moments: → Coffee conversations that lasted through lunch → Workshop breakouts where strangers became collaborators → The spontaneous discussions that happened during breaks → People exchanging LinkedIn details like they were trading bitcoins → Tons of bottles to move up and down due to trusting too much in ChatGPT calculations → Smiles and fatigue worth the outcomes of building smtg special This is why we do this work. Why we create these spaces. Why Berlin keeps pulling in the best product minds from everywhere. The community showed up. And now we get to share that energy with everyone who couldn't make it. What was your biggest takeaway? And if you weren't there - what would you want to experience most? Thanks to all the amazing speakers and facilitators! Ahmed Wafaey Francesca Cortesi Stefan Ostwald Henrique Cruz Mirza Beširović Pranav Pathak Chris Compston Liza Mello Silvanus Alt, PhD Ebrahim Kargar Fabian Strunden Tim Herbig Lucie McLean Elena Leonova 🇺🇦 Dr. Hayder Schneider Vivek Juneja Bandan Singh Asya Kuznetsova Simone Basso Akash Kedia Tamer El-Hawari Jonas Kurzweg Francesco Mucio Florian Bonnet Erika Lauro Fabio Muroni Zsuzsanna Tamás ✨ Büşra ✨ Büşra Coşkuner With the lovely support of UXCam Rows.com Delivery Hero thermondo CIC Berlin An amazing ProductLab CMTY & CONF> volunteer team 💚 Video credits: Aleksandra Kononchenko

I always wondered why Berlin doesn’t have a real product management conference. So I signed up my entire team when Daniele came along with his idea to start one with … 🧑‍💻 After two days of workshops, talks, and networking, we are leaving full of learnings, insights, and new ideas. Best use for our education budget (thanks, thermondo) I can think of. 🧑‍🎓 Let’s do it again next year! Sarah Reinsberg Patrick Zeidler Yannick Steinmann Vira Sonntag Katharina Grassi Philipp Baumer Maximilian Pixa Anton Kalashnikov Julia Cirocco Melanie Lutz Najwa Saqal And thank you for pushing this idea forward Daniele Ronca Ahmed Wafaey Fabio Muroni Elena Eremeeva and team!

I attended ProductLab CMTY & CONF> on Thursday and it turned out to be a rewarding, fulfilling and entertaining day. To kick things off, I also attended as a sponsor with the new "Wear Your Bricks" product from Bow Tie Bleau and was cool to see the logo up among the sponsors. A total of 12 were given to the Delivery Hero roundtable moderators, the volunteers and for the best questions from each round table. Hope you enjoy them! Then the conference itself. Good talks overall, but I personally got the most value and new perspectives from Mirza Beširović, Elena Leonova 🇺🇦 and Francesca Cortesi's talks: PMs in the Agentic Era, Brutal Truths About AI Product Success and Curios Intentionality and a better way to handle actually learning about AI versus just consuming. Check out the photos for some of the cool slides and insights. I also got to meet new product peeps and exchange (reach out and connect if we didn't but you think we should) and had a blast with the product management team from E.ON One in person (we is slightly distributed ;)) The 2 cherries on this "social and fulfillment" cake: 1. I finally got to sit down and talk to ✨ Büşra Coşkuner in person after years of us knowing each other but only interacting virtually. 2. I got to laugh again in person and catch up with one of my dear friends now living in Berlin. Thanks Daniele Ronca and team for organising the cool conference and getting everyone together and may you all have some crazy days! P.S. You haven't lived until you go into an elevator with your team lead and he starts playing "Jump Around, Jump Around..." 😅 (looking at you Sebastian Oremek)

THAT WAS SOMETHING 🔥 Don't get me wrong, I've been to hundreds of different kinds of conferences. But the vibe of this particular one is something special. Primarily because of two simple parts: free networking (like really networking, not when you are staring at different groups of people and can't get yourself into any of them and then leave in 5 mins after the start) and wonderful speakers. Especially, I'd like to highlight: 1. Pranav Pathak who shared insights about how Booking.com established the LLM Experimentation flow. As a Data/AI PM with 8+ years of experience working with ML and Data products, I was especially interested in validation and quality assurance of their experiments, and I got true pleasure from our 1:1 chat after the main talk. 2. Asya Kuznetsova with an amazingly deep and insightful talk about how to implement "the word of mouth" technique to acquire people and boost the company's growth. Examples from her own personal experience, especially the ones from Kraken and Wise enriched this talk and moved it to the next level of perception. Also, after the main speech, the whole audience was able to ask different kinds of questions and build a true dialogue, which I couldn't imagine at different events when speakers usually barely have time to finish their own talks. Besides the main talks, I had absolutely brilliant chats with all participants, including the org team. So many interesting, engaged, and highly motivated people were there. So overall, I must say, that Daniele Ronca and the whole team of ProductLab CMTY & CONF> including best volunteers such as Liubov Antonova, Elena Eremeeva and Veronika Morozová made not just another product conf, but something different. Something where people can find inspiration, mind like individuals and new career horizons. Thank you all! And if you missed this one and are now feeling frustrated, don't be too upset. The team has already announced next year's event, which I can only imagine how big and epic it will be!

The LABs are labbing 🤓🧪 ✨ Büşra Coşkuner Florian Bonnet Fabio Muroni Erika Lauro Zsuzsanna Tamás CIC Berlin Daniele Ronca Ahmed Wafaey 📸 Ahmed Sulaiman

🌍 Digitale Leute School goes Berlin! Last week I had the chance to join the ProductLab CMTY & CONF> in Berlin – and used the opportunity to connect with our amazing Digitale Leute School participants and alumni. On Wednesday & Friday we gathered at La Maison and Kirk Bar – bringing together Product Managers from different Bootcamp batches. ✨ What happened when they met? • Honest conversations about job applications, mistakes, and learnings. • Sharing ideas and approaches that worked (and didn’t). • Celebrating new roles and successes together. • Building a community that goes beyond the classroom. The energy was incredible. It doesn’t matter if you joined last year or just started your Bootcamp – when people come together with openness, curiosity, and ambition, something special happens. Moments like this show me how much the community is growing – not just in numbers, but in impact. Thanks for stopping by Julia Oehme Tina Semik Urban Asante Jennifer Höfer Anna Shapkina Daniel Hiller Daniel Schnarr Sabina Lizenberg Silvia Fritzsche Magdalena Jaster Luca Giona Maranta Dr. Raffael Herzer Andrii Kovalevskyi Mete Aykut Bolat Tatiana Lena Kahlert Patrick Berghold Michael Wald and more. 🥳

Today I had the chance to join ProductLab CMTY & CONF> — and it’s been a real inspiration. Hearing top product leaders share how our role is shifting with AI, outcomes over outputs, sustainable growth and building truly product-minded teams gave me a lot to reflect on. It’s clear that Product Management is evolving fast: from building features to shaping impact, from adoption metrics to profitability, from projects to resilient products. Grateful to DKB | Deutsche Kreditbank AG/DKB Code Factory GmbH for supporting me in attending — and already looking forward to putting some of these insights into practice.

ProductLab CMTY & CONF> highlights: 🤝 great meeting Francesca Cortesi , ✨ Büşra Coşkuner , Liza Mello for the first time IRL. And Daniele Ronca , though he was far too busy organizing the troops 😅 🛤️ the trivago algorithm holds: not possible to attend an event in Germany without meeting former or current employees. In this case, it was great seeing Alexandru Bleau again. 🤖 a product conference, largely dominated by the spectrum of AI, where AI compliance is, for the moment, the biggest unknown ❓. Looking at Waivern and Vincent Nunan (MBA, AIGP, CIPP/E) to set this straight 😉 Last, but not least, it was amazing talking to new faces, who are so lucky to live in one of Europe’s tech hubs: Julia Oehme , Zsuzsanna Tamás , Roman Prysiazhniuk in particular, thanks for the amazing chats.

🔥 Most companies will fail in the Agentic AI era – because they ignore these 5 steps Agentic AI isn’t just another tech wave. It’s more like a tidal wave. You can either learn to surf it… or end up as corporate driftwood. 🌊 Here’s the 5-step survival kit: 1️⃣ Face reality – Name both risks and upside. Denial looks bad on a balance sheet. 2️⃣ Obsess over outcomes – Customers don’t want “AI features,” they want finished results. 3️⃣ Build the bench – World-class AI engineering + leadership isn’t optional. 4️⃣ Nail economics – If you don’t get token economics and outcome pricing, good luck explaining margins. 5️⃣ Think laterally – Solve problems your customers don’t even know they have (yet). 👉 Skip these steps, and you won’t just lose market share. You’ll become a case study in someone else’s strategy deck. Full credit to Dr. Hayder Schneider for framing these challenges so sharply at ProductLab. #AgenticAI #FutureOfBusiness #Innovation #AILeadership

We’re happy to see the LABs’ attendees invested into discussions and presentations 🥹 ✨ Büşra Coşkuner Erika Lauro Zsuzsanna Tamás Florian Bonnet Fabio Muroni CIC Berlin 📸 Ahmed Sulaiman

ProductLab CMTY & CONF> - 𝗳𝗶𝗲𝗹𝗱 𝗻𝗼𝘁𝗲𝘀. Took me a few days to reflect. CIC Berlin - full house. Sold out⚡💪 𝗟𝗶𝗻𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗼𝗽𝗶𝗻𝗴: “Can you walk away - and it keeps working?” · “Treat prompts as code.” · “Avoid the AI Product Death Trap.” · “What is un-LLM-able?” Talks that caught my attention: 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Stefan Ostwald | Parloa From tools → 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝘄𝗼𝗿𝗸𝗲𝗿𝘀. 4 principles: use real data over long prompts, ship with feedback loops, test behaviors not settings, human oversight where risk matters. 𝟮. 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 Henrique Cruz | Rows.com 𝗣𝗿𝗼𝗺𝗽𝘁𝘀 = 𝗰𝗼𝗱𝗲 - version, test, review failures daily. Pick problems with clear success metrics. Economics: 𝘂𝘀𝗮𝗴𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 × 𝘁𝗼𝗸𝗲𝗻 𝗰𝗼𝘀𝘁. 𝟯. 𝗦𝗰𝗮𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 Pranav Pathak | Booking.com Stop random bets. Use 𝗣𝗥𝗢𝗩𝗘𝗜𝗧 framework to prioritize AI Use Cases (Pain, Reach, Owned Data, Verify, Execution loop, Integration time, TCO). Balance 𝘂𝘀𝗲𝗿 + 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 metrics; skip vanity numbers. 𝟰. 𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Elena Leonova 🇺🇦 | Spryker Don’t ship 𝗔𝗜-𝗹𝗮𝗯𝗲𝗹𝗲𝗱 fluff. Go 𝗰𝗼𝗻𝘁𝗲𝘅𝘁-𝗳𝗶𝗿𝘀𝘁 (company stage and strategy), pick a lever (𝗰𝗵𝗲𝗮𝗽𝗲𝗿/𝗳𝗮𝘀𝘁𝗲𝗿/𝘀𝗺𝗮𝗿𝘁𝗲𝗿/𝗲𝗮𝘀𝗶𝗲𝗿), build moats: Data, Behavior, Workflow. Moats > Models. Decide: 𝗲𝘃𝗼𝗹𝘃𝗲 or 𝗰𝗵𝗮𝗻𝗴𝗲 the game - and prove it. 𝟱. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗘𝗿𝗮 Dr. Hayder Schneider | Aleph Alpha It’s a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗺𝗼𝗱𝗲𝗹 𝘀𝗵𝗶𝗳𝘁: sell outcomes. Map agents to the value chain; when a pilot proves ROI, promote it with an owner, KPI+SLA, and clear unit economics. 𝟲. 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 - 𝗻𝗼𝘄 𝘄𝗵𝗮𝘁? Francesca Cortesi | Prodotto Collective | Closing 👏 “What is un-LLM-able?” stuck with me. It’s okay not to know everything about AI - 𝗳𝗼𝗰𝘂𝘀 matters. List 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄/𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄/𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 next. Learning & unlearning are the skills of today and tomorrow. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Berlin needed this badly. Thank you Daniele Ronca and the ProductLab Team! You made it happen! 🫶 Real community with passion and drive. More of this in Munich, Köln, Hamburg? .... And what are your highlights from the ProductLab CMTY & CONF>? #ProductLabConf #ProductPeople #AIProduct #ProductManagement #DataStrategy #AgenticAI #PMLeadership #BerlinTech

What a way to start the conference! We couldn’t have asked for a better beginning. Organizing this once felt like a dream, but with the support of our amazing community, we made it happen. And the day is just starting!! Daniele Ronca Elif Gümüş Elena Eremeeva Liubov Antonova Leila Montazeri Ahmed Sulaiman Srishti Maitra Veronika Morozová Ahmed Wafaey Francesca Cortesi Fabio Muroni Alessia Marchi Olivia A.

🚀 Super excited to share that I’ll be attending ProductLab CMTY & CONF> conference on September 18 in Berlin! The agenda is packed with topics that hit right at the heart of where product is headed: ✨ How PMs can architect the AI revolution ✨ Scaling experimentation & driving impact (Booking.com, SumUp) ✨ Becoming better with OKRs (Tim Herbig) ✨ Building outcome-driven, product-minded teams ✨ Growth strategies & business models in the agentic AI era ✨ Mastering organizational change & leadership in an AI-first world It’s also a great chance to connect with fellow product leaders, share lessons, and bring fresh ideas back to our teams at Atolls. If you’ll be there too, let’s connect 👋 #ProductManagement #AI #Leadership #Growth #ProductLabConf

🔥 Another marvellous AI Product Meetup organised by my friends Daniele Ronca and ProductLab CMTY & CONF> and hosted by the company that needs no introduction - JetBrains. Elena Berendeeva pondered on the essential question about how the product development flow is going to be changed by AI tooling and how product teams should start the transformation already right now to not find themselves off the board. Gleb Melnikov explored a purely beautiful question about context engineering. Anyone who works with LLMs knows that just writing a prompt is not enough to get a qualified answer. You need to provide the context; for that, you need to structure your request and saturate it with data. But how so? And how to squeeze the best from the model output? The lucky people who attended the talk now know the answer! And, as always, a huge number of interesting people, hot topics, deep conversations and an infinite amount of fun 😎 See you all soon at the ProductLab Conference 17-18 September :)

Attended a fantastic workshop on AI for Product Managers. From turning ideas into working code in hours to shipping 10x faster with AI agents, the possibilities are huge. Biggest takeaway → AI fluency + context engineering are now must-have skills for every PM. Also, to always keep an eye on data quality, reliability, model performance, and user impact - it’s essential! Big thanks to the organisers and speakers! 🚀 Elena Berendeeva ProductLab CMTY & CONF> Daniele Ronca

Yesterday at ProductLab CMTY & CONF> meetup at Bonial Germany. First a very interesting talk by Steven Gillmann and Laurane Mesnier in which they shared how they've introduced triads, created a better shared working environment and reduced misalignment in prioritisation with their own prioritisation system. Then I had the pleasure to talk about Impact Mapping and give a sneak peak into what ProductLab Conference attendees learn about in the workshop that I'll be giving there. Only 5 tickets left for my workshop, better be quick. 17. September in Berlin: lnkd.in/e_qMkCXq Thank you for the invitation Daniele Ronca and the whole ProductLab team 💛 And good to see you again Bertrand Rothen Christoph Steinlehner Roland Butler Amon Fayz Dominik Schmidle Nils von Harlessem 💛

Another absolutely astonishing product event from Daniele Ronca and the whole ProductLab CMTY & CONF> team in Bonial Germany with the breathtaking and scenic views from the office. Despite the cold summer in Berlin, the event was definitely on fire 🔥 Nice talks, small chats, great networking, and so many pleasant people around. Can't wait for the next one 😎

Yesterday, I had the pleasure of attending the ProductLab CMTY & CONF> meetup at Bonial Germany and what an inspiring evening it was! 💫 The event kicked off with a brilliant talk by Steven Gillmann and Laurane Mesnier, who shared how their team introduced triads to foster better collaboration, reduce misalignment, and improve prioritization through a system tailored to their needs. A thoughtful and practical approach that sparked a lot of ideas for me.💡 Later, ✨ Büşra Coşkuner led a powerful session on Impact Mapping, a great reminder of how strategic alignment drives business success by helping teams build products that customers truly love and are willing to pay for. Also, some interesting trees 🌳 that guide us to build the right thing!, not just anything. Big thanks to Daniele Ronca and the entire ProductLab team for organizing such a valuable event full of meaningful content, great conversations, and a fantastic community of product minds! 🚀 It was a pleasure meeting you, Julia C. San Juan Fırat Gömi Partha Mandal truly enjoyed our conversations!

Better one good deed than a thousand fair words! Grateful to Lucie McLean for holding space where people could show up as they are — with their experiences, doubts, frameworks, and hard-won lessons. And Daniele Ronca to organise it and make it all happen! What a wonderful evening in taste, intensity and flavours - not only in food and wine but in wisdom and learning! :) What stood out for me was the sheer depth in the room - not just in scale or credentials, but in real execution. You could tell who had built, failed, iterated, and shipped under pressure. The conversations weren’t theoretical. They were rooted in sweat, experiments, pivots, and decisions made when stakes were high. Sometimes failed, bruised and then built again strongly! From creative ways to apply Event Storming, to revisiting the Horizon 1–2–3 framework to evaluate product bets, there was so much packed into every byte and segment. One theme that resonated: the rules of the game need to be clear to the Product team. In uncertain or fast-paced environments, alignment isn't a luxury - it’s a survival strategy. Came back with a full notepad and a fuller mind. More of this, please Daniele Ronca. 🙌 Many thanks to Akash Kedia, Sarah Burgess, Fabian Strunden, @Bedritten and Dave Feldman! 🙌

A truly enriching experience! Glad to have made a choice to be there. A much hands-on exchange! The on-the-floor wisdom can hardly be grasped through other media!

Back at an AI event this week. Thanks to This time the focus wasn’t on how to integrate AI into design processes, but on how to approach discovery in order to create meaningful AI tools. Key takeaway: AI isn’t a mysterious monster, it’s a machine with functionalities. Our job is to facilitate interaction with it based on what we want to achieve. In other words, it’s the same principle as always in product design. Everything is moving so fast right now that we often feel we need to execute immediately or risk being left behind. But in the rush, we’re skipping the most essential part of the creative process: understanding what users actually need.

It’s happening now! Beam event about logistics products. Insights. Case study! With Nupur Dhar Alessio Tixi Codee Martinelli and other 35+ amazing product builders ❤️

Product folks in Berlin, mark your calendars for the Discovery for AI meetup at Contentful on June 19. Talks by Sabrina Mach and Michelle Proksell 媚潇 & Fabian Schultz start the conversation. Daniele Ronca and Veronika Morozová at ProductLab CMTY & CONF> facilitate the evening. Get more details and register at Luma now: lu.ma/zrgcklor

Thank you very much Liubov Antonova Elena Eremeeva Daniele Ronca and the whole gang of the ProductLab Community & Conference> for the absolutely astonishing Product Meetup we had yesterday! That was a relatively small but so cosy and comfortable product event hosted by MILES (special thanks to them too!) that I couldn’t help but highlight. Nitin Maslekar, PhD from MIELS and Daniel Nguyen from Uber have shared so many different approaches to building products in the asset-heavy and asset-light environments and plenty of pitfalls that live there. Amazing talks with a lot of follow-up questions and even interactions with the audience. The format was kind of new for this type of event, but that was exactly what enabled attendees to actively communicate with each other and with the speakers. After all, it didn’t feel like an official professional meet-up, rather a warm and light meeting with old friends :) Liked it a lot and looking forward to more! I'm pretty happy to be a part of such vibrant and active ProductLab Community & Conference> in Berlin, so if you are looking for an enabler for your career, a safety space to discuss tough problems or just a group of life-active people you can mingle with from time to time, I can definitely recommend joining these guys, they surely know what they are doing 😎

Several days have already passed, but I believe it's never too late to say thank you. Recently, Nadezhda Baryshnikova and I attended an amazing meetup, and I would like to sincerely thank the ProductLab Community & Conference> for your thoughtful and precise organization of the meeting. It was a great opportunity to discuss products, projects, and professional habits. Special thanks for inviting such interesting speakers and creating a genuine sense of community.

How do you grow and thrive in a product career? One of the best pieces of advice from the "Wunderflats: Some Truths on Building Great Products & PMs" panel discussion was this: Saying “yes” leads to growth. Some of the best learning comes from unexpected opportunities. Taking on challenges, even the “silly” ones, helps build a strong foundation. Some key takeaways that resonated with me: ✅ No one has a straight path into product. Every PM has a unique journey, whether coming from design, engineering, marketing, or something entirely different. The key is to stay curious and adaptable. ✅ The best PMs never stop learning. Reading at least 10 minutes a day, attending events, taking courses, and engaging with others in the field makes a huge difference over time. ✅ You don’t have to know it all, but you do need to understand data. No matter where you work, being able to analyze and interpret data will help you make better product decisions and communicate effectively with leadership. ✅ Put your future on a vision board. Ask yourself: Where do I want to be in 5–10 years? Then work backward—what actions do you need to take today to make that vision a reality? Hearing different career stories and strategies from fellow PMs was a great reminder: product management isn’t just about building products—it’s about building yourself, too. Huge thanks to ProductLab Community & Conference> and Daniele Ronca for organizing yet another fantastic event, and to Stephanie Kazalac, Julie Kamel, and Alex Allan for sharing their experiences. Manizeh Dossa did a great job moderating the panel discussion! And thank you to Wunderflats and Emmi Meurling for hosting the event! Partha Mandal Varun Jain Ankit Morajkar Ion Iapara Daisuke Suzuki #ProductManagement #CareerGrowth #ContinuousLearning #Networking

If you want to learn about a path, ask someone who has already walked it. After yesterday’s event, my path seems brighter than ever! I always love attending ProductLab events 😍. They are a goldmine for learning from industry leaders, connecting with peers, and sharpening product skills while expanding an incredible network. And as Daniele Ronca says: You become who you listen to 🚀 Yesterday’s event at Wunderflats featured three powerhouse speakers: Stephanie Kazalac, Product Director, Airalo With 10+ years in Product Management, Stephanie has built her career across multiple domains and continents, mastering the art of leading in diverse environments. Julie Kamel, Head of Product & Design, Neo Mena Technologies From Insurance to Banking and now leading WealthTech innovation in the MENA region, Julie’s journey showcases the power of product leadership in transforming industries. Alex Allan, Fractional CPO, Digital North With 20+ years in tech, Alex has navigated multiple industry cycles, bringing unparalleled insights into product trends, leadership, and resilience. Having worked with a number of companies across Europe, Alex has seen the ups and down across multiple cycles. He understands the industry and trends all too well. Key Takeaways from the Session: AI isn’t a revolution; it’s an evolution. As Product Managers, we’ve always adapted to new tools and technologies. AI is just another instrument in our toolkit. Learn it, use it, and leverage it. AI is improving developer productivity and that makes Product role even busier and in more demand, so skill up and get ready to make some noise. No-code tools are having their moment. What didn’t make a mark 5 years ago is now a power suite for rapid prototyping in the AI era, enabling PMs to validate ideas faster and leaner. A word of caution: If an MVP works, it often also becomes the full-scale product, so be mindful about how you plan. AI is great for MVP or prototype but when it comes to scalable products, you can't achieve that without real development talent (aka Human Intelligence) A huge thank you to Daniele Ronca and the ProductLab Community & Conference> team for organising such insightful sessions! Always looking forward to the next one. #productlab #productmanagement #strategy #startups #community #networking #berlin #germany

I recently attended a fantastic ProductLab Community & Conference> event at the N26 offices, organized by Daniele Ronca. 🚀 It was a great opportunity to hear Akash Kedia, Director of Products at N26, and Mayur Kamat, CPO at N26, share their experience and insights on transitioning free users to paid subscribers. Favorite Takeaway: Trust is key—especially with long-time customers—so don’t compromise what you’ve built for short-term gains. Sustained loyalty grows when you prioritize user benefits and clearly show the value they’re paying for. Highlight what truly sets you apart, and deliver benefits they can’t find anywhere else. Special thanks to the awesome panel moderator, Veronika Morozová, and everyone else who made this event possible!

Even in winter, #Berlin is a fantastic techhub for fascinating people and events. Yesterday, after five years, I finally participated in my first in-person event on Product Prediction! Why such a long gap? I’ve juggled a full-time job, taking on my first managerial role and mothering two small kids. In the process, I deprioritized getting to know new people and exploring fresh ideas. Honestly, sometimes, I have deprioritized my friends. Last night, I met an inspiring leader, Eva Schreyer! (such a beginner luck 🍀) Also, I found myself a fan and follower of #ProductLab! Thanks to Daniele Ronca, Jason Knight, Tobias Janiesch, and the #SumUp team for hosting such a fantastic event. My takeover: * What helps PMs the most in advancing their careers isn’t a university degree or formal training—it’s their coworker/ coaches/ mentors ✨ , and self-directed learning 👩‍💻 (see survey results) * Your mindset and fitness for the PM role matters If you’re feeling stuck or stagnant,  get out of that bubble! find yourself a mentor or coach to help you move forward!

Last Thursday, I had the chance to attend ProductLab Community & Conference>'s meetup about AI, where Fabian Strunden (Miro) and Nicolò Pignatelli (GetYourGuide) shared their valuable experiences in integrating ML and AI into their products. I came away with some great ideas to incorporate into my roadmap (my insightful slides in the pictures) In addition to the inspiring presentations, I was delighted to reconnect with old friends from our small but vibrant community. A huge kudos to Daniele Ronca for organizing such an insightful event (as usual), to GetYourGuide for hosting us in such a comfortable space, and to the speakers for their thought-provoking insights! ❤️

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 – 𝐀 𝐑𝐞𝐜𝐚𝐩 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐋𝐚𝐛 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐯𝐞𝐧𝐭 Yesterday, I had the chance to attend an amazing event organized by ProductLab Community & Conference> hosted at the GetYourGuide offices. The topic? Building AI Products 🚀 The first talk was by Nicolò Pignatelli, Director of Engineering at GetYourGuide, who shared how they transitioned to a hybrid search approach – combining keyword and vector search. This change came after discovering that users often didn’t see relevant results, even when GetYourGuide offered the experiences they were searching for. After running three A/B tests, they fully rolled out hybrid search, leading to an impressive +2.6%  increase in net revenue! 𝐎𝐧𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲:  Stop using chatbots for search! It’s simply the wrong UI for this purpose – at least, it didn’t work for GetYourGuide The second talk was by Fabian Strunden, AI PM Lead at Miro, who discussed how Miro integrates AI into their platform and emphasized the importance of user research in shaping their direction. Overall, it was a super insightful evening! If you’re in Berlin and work in product management, engineering, or UX, I highly recommend checking out the next ProductLab Community event. #Wie #SpeakUp #ConvertXWie

Last week, I had the chance to meet Marty Cagan at a meetup organized by ProductLab Community Conference at Google's Berlin office. Thanks to Daniele Ronca for organizing such an impactful event. That meetup was full of true gems. I'm still mesmerized by all of them. For starters, a big eye-opener is what Marty shared with us about the Product model is Where Product managers could strive. Product managers are not the only ones responsible for bringing value, but rather it is a shared responsibility between Product, Design, and Technology. However, Product managers are responsible for owning their organizations' business viability. Moreover, Marty brought true wisdom by framing product leadership competency. The best way of empowering product people is by providing better management, not less management. Founder-mode leaders could shape the success or the failure of the team, that depends on their way of providing deep knowledge and coaching. "Delegation without coaching is just setting up the team to fail" - Marty Cagan

A shout out to ProductLab Community Conference for inviting Marty Cagan to Berlin to meet many of us enthusiastic Product Folks. I aspire to be a Product Leader some day and the SVPG books will keep me Inspired. ✨ So much of this content reaffirmed to me why it's awesome to be a Product Manager and to keep focus on solving customer problems by continually questioning the value and purpose of a product. (P.S. I think we are either laughing about how to spell my name or how I bookmarked every chapter 😅 ) #productmanagement …more

Sometimes, dreams need persistence. "Inspired" isn’t just a book—it’s my favorite guide to product management. Meeting its author, Marty Cagan, has been a dream of mine for years. When I heard Marty was coming to Hamburg in April 2024, I tried—and failed. I was crushed, thinking I’d missed my only chance. Then came the Berlin event announcement. The catch? I was determined to make it this time, but there was a problem—I already had a ticket to Web Summit on the same day, and ProductLab Community Conference events sell out in minutes. Still, I set my alarm for 7 AM (on vacation, no less!) and secured my ticket. The event? Incredible. Marty’s 90-minute talk was exactly what I needed, addressing the challenges I’m navigating now and reigniting my passion for product management. A huge thank you to Daniele Ronca, Ahmed Wafaey, Delivery Hero, Google for making this dream come true ❤️ . It was everything I had hoped for—and more.

✨ This week, I attended an inspiring talk by Marty Cagan at the ProductLab Community event, and it highlighted something I’ve observed during my own experiences. Many companies still haven’t fully adopted the concept of empowered product teams. It’s not uncommon, especially for organizations that have been around for a while, but transformation is crucial for driving better results and outcomes. Marty shared a clear framework for what it takes to transform product organizations. It’s not just about hiring product managers, building features, or following a roadmap. True transformation requires intentional changes across the team, the process, and the mindset. Here are some key insights from the talk that stood out to me: 🔴 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗧𝗲𝗮𝗺𝘀 𝗡𝗲𝗲𝗱 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 A strong product manager is the key. They need to bring together business sense, customer understanding, data insights, and knowledge of industry trends. Engineers are not just implementers. They’re critical problem solvers who should be involved in product discovery from the start. And stakeholders? They’re collaborators, not dictators. For this to work, they must trust the product team. 🔴 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 + 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 = 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Marty emphasized the importance of having a solid process for continuous discovery and delivery. Discovery ensures you’re solving the right problems. And solution discovery can sometimes be more valuable than problem one. Delivery ensures you’re solving them quickly and effectively. Both must work together to drive outcomes. 🔴 𝗜𝘁’𝘀 𝗮 𝗝𝗼𝘂𝗿𝗻𝗲𝘆, 𝗡𝗼𝘁 𝗮𝗻 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 𝗖𝗵𝗮𝗻𝗴𝗲 Transforming from feature teams to empowered product teams takes time. It requires building trust with stakeholders and showing measurable results. Starting with a pilot team that can demonstrate success is often a great way to prove the value of this approach. One of the most impactful takeaways for me was how Marty broke down the skill set a product manager needs to lead this transformation. It’s about understanding the constraints and needs of stakeholders, staying ahead of market trends, and connecting the dots between customer problems and business goals. This talk resonated with me as I’m currently interviewing with companies and having conversations about their product processes. It’s clear that while not every organization has fully embraced empowered product teams, the potential for transformation is always there. 💡 Have you experienced the shift from feature teams to product teams in your organization? Or are you still on the journey? Let’s discuss! Thank you, Marty Cagan, for such a thought-provoking session and the ProductLab Community Conference for organizing another great event. Looking forward to the next one! …more

You know what’s better than having the opportunity meet and listen to the incredible energy and passion of Marty Cagan 🚀 in Berlin? I’ll tell you what…doing it together with your amazing WeRoad colleagues Matteo Risso Simone Berardozzi 🎉🎉 What an opportunity thanks to Daniele Ronca and ProductLab Community Conference

If you woke me up at 4 a.m. and asked about the two books that made the most significant impact on my professional mindset I'd say "No Rules Rules" and "Inspired". This week I had the chance to listen to and meet their authors Erin Meyer and Marty Cagan in person at two great events in Berlin. As an introvert, I've never actually approached celebrities in my life, but this time it was a real pleasure to ask them for a handshake and a photo ;) Thank you Daniele Ronca and DeepL for organizing events that brought such wonderful guests to the stage 🚀

💫 Meeting Marty Cagan at Google Campus in Berlin What a rare and exciting opportunity for product people in Berlin to meet Marty Cagan in person — I very enjoyed this wonderful event! Having worked for multiple years on both products and transformation / innovation journeys in corporates, I could truly relate to concepts, examples, and best practices highlighted by Marty. His book, “Transformed”, is the most influential product management book I’ve read this year — I highly recommend it to anyone in product, transformation, or innovation management. My favourite ideas from Marty’s talk: ☠️ Processes kill thinking. To become innovative, companies move from processes to principles. 🎯 User centricity is not the most important thing in a successful product. Making the business model work is most essential and is a real challenge. 📊 The product manager’s role is business-focussed. It’s not at the intersection of design, technology and business (this is where the product value is). 🌀 Releasing less frequently than biweekly is fake agile 😜 Thank you, Marty, for your insights, inspiration and an amazing talk in Berlin! 🙏 A big thanks to Daniele Ronca, ProductLab Community Conference and Delivery Hero for all the hard work to make this unique event happen, and to Google for hosting it! #productmanagement #transformation #productoperatingmodel #martycagan #community #berlin #event #networking

Marty Cagan in Berlin! 🤩 When I started my career as a Product Manager, there was no real definition of what we should do as PMs- it was something like we needed to define requirements for the engineers, so we could build cool features to demo to customers. 🫣 However, building cool features isn't really going to work - so I was thinking, okay, what is this Product Management all about? 🤔 Then - I came across the all knowledge and principles from Marty and a new world of Product opened for me! 🤩 What is a new, modern Product Management all about then? 3 elements to *nail down* as product organisations: *How do you decide which problems to solve?* 🔍 - Focusing on continuous product discovery and profound problem-framing *How do you solve the problems?* 📐 - Focusing on end-user experiments and tests, with fast iterations, based on real customer data *How do you build?* ⚙️ - Build on "founder-mode" at the start and then build for "growth" Thank you Marty for your insightful talks and for all your contributions to the product community, worldwide. 🚀 Also, thank you ProductLab Community Conference, Daniele, Ahmed, Delivery Hero & Google for making this possible! Until the next one! #productmanagement #martycagan

Meeting Marty Cagan in Berlin 🚀 𝐄𝐚𝐫𝐥𝐲 𝐢𝐧 𝐦𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐚𝐫𝐞𝐞𝐫, I struggled to grasp what being a true Product Manager meant. 🤯 The most common definition at the time focused on writing user stories, keeping engineers busy, and managing the backlog—tasks that, while essential, didn’t capture the strategic impact I was hoping to make. I was clear that I didn’t want to just be a Product Owner. Still, most opportunities seemed to follow that pattern—especially in Europe. 𝐓𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐭𝐲 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞𝐝 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐚 𝐝𝐫𝐞𝐚𝐦, at that time—too good to be true. 🤩 But over the years, as the product community has grown and the industry has evolved, we’ve all seen a shift. Thanks to leaders like Marty, who have championed the ideas of empowered product teams, genuine product leadership, and a relentless customer focus, we’re seeing companies rethink how they build products and organize teams. 𝐌𝐚𝐫𝐭𝐲’𝐬 𝐰𝐨𝐫𝐤 𝐡𝐚𝐬 𝐡𝐚𝐝 𝐚 𝐩𝐫𝐨𝐟𝐨𝐮𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐧 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫, helping me understand not only what it means to build great products but also how to create teams capable of making it happen. Having the chance to meet him in person, and to capture his insights through a visual summary, was very inspiring. ✨ Thank you ProductLab Community Conference for organizing this event, especially to Daniele Ronca for nagging me to come and draw, and to Marty Cagan for leading the way for so many of us. 𝐈’𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮: What challenges have you faced in defining or defending the role of Product Manager? How has your experience changed as the product community has evolved? Leave a comment! P.S. I’ll share the visual summary from the event soon :) #ProductManagement #GraphicRecording #ProductLeadership #EmpoweredTeams #CustomerFocus #IndustryEvolution

Last night was pure product magic! 🪄✨ Had the incredible privilege of learning from the legendary Marty Cagan as he peeled back the layers of what it truly takes to build successful, empowered product teams 📝 Thanks Daniele Ronca, ProductLab Community Conference team, Google & Delivery Hero for bringing Marty's wisdom to the community and creating such a fantastic space for connection and learning! 🙏

🌟 Tonight was absolutely inspiring! I had the chance to attend an incredible talk with the one and only Marty Cagan, where he shared insights from his latest book, Transform. We dove deep into the product operating model and explored what it truly takes to build successful, empowered product teams. As a former startup founder, the discussion resonated on multiple levels. The emphasis on aligning a clear vision with robust business knowledge was very meaningful. Startups thrive when teams are not only empowered but also deeply rooted in the “why” behind their work. Marty's insights on fostering a product culture that prioritizes problem-solving and strategic decision-making felt like a powerful reminder of how crucial vision and business understanding are to driving sustainable growth. Now, working within a larger organization, I’m facing new challenges, especially around aligning cross-functional teams and maintaining agility at scale. Marty's framework for the product operating model provided a clear path forward, emphasizing not just the need for vision but the importance of strong product operating principles that can guide teams to deliver impactful outcomes within complex organizational structures. Some standout takeaways: ▶ Product Operating Model: Marty broke down the essential dimensions of product work, from deciding which problems to solve to building and delivering solutions effectively. His holistic approach highlighted the balance between vision and execution. ▶Empowered Teams: We explored the importance of cross-functional roles within product teams—Product Managers, Designers, and Tech Leads working together to balance value, usability, and feasibility. ▶Product Leadership: Providing strategic context is key. Product leaders must ensure teams understand the bigger picture, enabling them to make informed, impactful decisions even in large, dynamic environments.. One of the best parts? Reconnecting with my amazing product community and catching up with incredible people like Darinka Burovska and Henry Burnett and meeting inspiring experts like Thomas Fredell and Maria von Watzdorf Sharing ideas and experiences with such talented product leaders truly made the night special! 🎉 A huge thank you to Daniele Ronca , ProductLab Community Conference Community Conference, Ahmed Wafaey and everyone who made this event possible! And, of course, a shout-out to SVPG for their ongoing support in helping product professionals grow and succeed. The energy and insights shared were invaluable! Thank you Delivery Hero for making his happen and Google berlin for hosting us If you're in product management, I highly recommend checking out Marty’s articles on Transform. They’re packed with valuable insights for building empowered, vision-driven teams at any scale! #ProductManagement #ProductLeadership #EmpoweredTeams #SVPG #MartyCagan #Transform #Community …see more

I had the chance to attend Marty Cagan’s talk on the essential skills and capabilities for product managers and product leaders. It was packed with insights on what it takes to truly excel in our field. Huge thanks to ProductLab Community Conference for organizing this inspiring event!👏 …see more

Back in 2018, as a working student, I spent my college years exploring different roles across several startups—sales, business development, digital marketing, branding, and editorial. I was determined to find what I enjoyed and where my strengths truly lay. I was convinced I could do it all—except code—and was on a quest to figure out which path would be the best fit for my post-grad career. Along the way, I was fortunate to have an incredible mentor who handed me a game-changing book: Inspired by Marty Cagan. The book opened my eyes to product management, and I realized that was it for me. Fast forward six years, and I had the privilege of seeing Marty Cagan speak on stage—someone whose work, alongside many others, has profoundly shaped my approach to product development. Although I was late to most of the presentation, I still had the time to ask my questions and see that he always has a way of guiding lost product minds 💡 Grateful for ProductLab Community Conference and Daniele Ronca for making this possible! #ProductManagement #ProductLeadership #EmpoweredTeams #SVPG #MartyCagan #Transform #Community …see more

An evening with Marty Cagan organized by the ProductLab Community Conference - what an amazing opportunity to meet *the* product management brain! Can’t wait to hear him talk!

What a great evening with Marty Cagan yesterday talking about his latest book and learnings. It got particularly stuck to me how much "process addicted" European and especially German companies are instead of really focusing on value creation and enabling the teams & PMs to have the right skillset to do that. There is still so much what we can learn to let old habits go and prepare ourselves to innovate consistently. I'm really looking forward to the journey ahead and apply some learnings from the best leaders. Thanks to Daniele Ronca for organising this great event. Looking forward to the next community events <3 …see more

Yesterday, I had an honest meeting with the Godfather of modern Product Management - Marty Cagan 😎 I remember how some years ago, before I had become a Product Manager, I was reading "Inspired" and dreaming that one day I would become a great PM and shake the hand of this amazing person at some great Product conference while being a leader for some marvellous tech product 😴 But it wasn't just a dream. It was a plan, and I headed to this plan meticulously and gradually. Now, I'm leading Data and ML products at one of the best (no exaggeration, based on Linked ranking 😁 ) German startups. And yesterday, I finally met Marty at an outstanding product meetup at Google's office in Berlin 😊 Huge thanks to ProductLab Community Conference for organising, precisely to Daniele Ronca Liubov Antonova Elena Eremeeva, and everyone else for making the dream come true :) You guys are doing an outstanding job and running brilliant community and conferences ❤️ …see more

🌟𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆: 𝗧𝗵𝗲 𝗕𝗶𝗴 "𝗛𝗼𝘄?" Reflecting on yesterday’s event—a huge thanks to Marty Cagan for sharing such valuable insights and to the ProductLab Community Conference -Daniele Ronca 👏 for organizing it. The discussions inspired me to revisit a critical question in #ProductDiscovery that has been with me throughout my 20+ years in product: we all know WHAT product discovery is, but HOW do we execute it most effectively? -𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? -𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘁𝗶𝗺𝗲 𝘄𝗲𝗹𝗹 𝘀𝗽𝗲𝗻𝘁, 𝗯𝘂𝘁 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹? -𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗮𝘃𝗼𝗶𝗱 𝘁𝗵𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗲𝗻𝗱𝗹𝗲𝘀𝘀, 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝘄𝗵𝗲𝗿𝗲 𝘁𝗲𝗮𝗺𝘀 𝘂𝗻𝗸𝗻𝗼𝘄𝗶𝗻𝗴𝗹𝘆 𝗿𝗲𝗽𝗲𝗮𝘁 𝗲𝗮𝗰𝗵 𝗼𝘁𝗵𝗲𝗿’𝘀 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗴𝗲𝘁 𝗹𝗼𝘀𝘁? The "HOW" remains a blank space for many, and it's a critical area where we, as product leaders, can contribute. I’m excited to share my insights on driving successful product discovery—practical steps to get the right buy-in, unify research efforts, and maximize value. ✨ Stay tuned—I’ll be posting about these insights and actionable tips soon! 😎 (Also considering a newsletter... What do you think? Would that be helpful?) …see more

Always happy to see Marty Cagan present his ("coming from a place of love!") takes on product management based on his new book Transformed — now updated with a dash of "founder mode" discussion. When I was a junior PM, I struggled to articulate my issues with "fake agile", overbearing micro-managers, pointless feature roadmaps, output-oriented organizations and many other anti-patterns found in "feature factories". Today, I'm grateful that we have Marty and other amazing authors who can not only point to clear evidence of the detrimental effects of bad (product) management, but show that change is possible. I still believe, however, that the discussion needs to be continued - the "founder mode" discussion clearly shows that, despite the tech industry being "data driven", we tend to ignore simple truths when it comes to good leadership. There's a mountain of evidence coming from psychology which shows that creating innovative environments is all about creating amazing culture, overcoming anxiety (on all sides) and other cognitive biases. Will link an amazing article from fellow PM Dave Feldman who articulates some key aspects incredibly well. …see more

I had the privilege of listening to and meeting Marty Cagan in person, thanks to Daniele Ronca ProductLab Community Conference for making it happen. Cagan’s approach to product development has significantly shaped my understanding of how to build products. His book “Inspired” is one of the most influential I’ve read so far. Furthermore, his hypothesis-driven approach strongly resonates with how I try to organize my life. In the end, it’s all about outcomes, not just output. …see more

What an evening! I had the privilege of seeing Marty Cagan live, sharing insights on how leading tech companies empower their teams to innovate and build a strong product culture. Learning from the best in the field was truly inspiring, big thanks to the ProductLab Community Conference for making this possible. …see more

What a night! 🚀 Yesterday I had the occasion to meet the one and only Marty Cagan in Berlin at Google Campus. Marty shared some great insight about how Product managers and Product leaders should tackle together to transforming product organizations to become more successful in delivering impactful and innovative products. After the speech it was amazing to deep dive into Berlin’s Product management community, meeting new peers and share experience. A huge shoutout to Daniele Ronca and ProductLab Community Conference to make this happens! I’m already missing the energy of Berlin, can’t wait to be back! …see more

Last night was truly inspiring on so many levels. Hearing from the incredible Marty Cagan, reconnecting with familiar faces, and meeting so many new, inspiring people reminded me once again of the unique energy that makes Berlin so special. Daniele Ronca ‘s dedication to bringing us all together exemplified just how much can be achieved with passion and perseverance. Grateful to be part of such an amazing community! 🎉🙌🏻 …see more

Had an incredible time at the Marty Cagan event yesterday! It was a deep dive into what truly makes a product team successful. On top of that, meeting so many wonderful people who are just as passionate about product was a huge part of the joy! Thanks to Daniele Ronca and ProductLab Community Conference to make this happens! …see more

A fantastic evening with Marty Cagan, filled with actionable insights on product leadership. 💡 One key takeaway: true empowerment comes from proactive involvement, not passive delegation. Product leaders must dive deep, provide context, and act as coaches to their teams. Without this hands-on support, even the best delegation can set teams up for failure. It’s a reminder that our role isn’t just about delivery but about building the right products and setting our teams up for success. Grateful to Daniele Ronca for organising such an inspiring session. Looking forward to applying these learnings! #ProductManagement #Leadership #Empowerment #Innovation #Networking …more

I had the incredible opportunity to attend a meetup in Berlin yesterday where I met the legendary Marty Cagan. Marty, your insights have been pivotal in shaping my early career and continue to inspire me through your books ever since then. You made me believe that product management can be different, and turns out with the right mindset it is actually super fun! A huge thank you to the ProductLab Community Conference and Daniele Ronca for organizing such a fantastic event. Your efforts in bringing together passionate product managers and leaders are truly appreciated! #ProductManagement #ProductLeadership #Berlin #EmpoweredTeams #ContinuousLearning #ThankYou

The Egyptian is known for his might, and they are always successful everywhere. Ahmed Wafaey is the reason why this event is happening in Berlin. Greetings 🫡 and greetings Show original · Translation settings

I was standing near my chair in the first row and Marty walks in, shakes his hands with me and says "Hi, I am Marty" such a simple person he is, and his simplicity has helped reach the heights and depths of Product Management. Every product manager likes to read the books from iconic Product Leaders like Marty Cagan. And yesterday I got to opportunity to meet the icon in person. Thanks to Daniele Ronca, ProductLab Community Conference, Google and Delivery Hero for hosting an amazing evening with Marty. He presented his findings about the product operating model and how the practises from the big companies could help smaller companies change the way they do product. He beautifully explained the myths around the topic and how to lay the foundation of Product model in an organisation. If you haven't already read his books, you should consider them. I also had the pleasure to connect with some amazing product folks in the city and build some good connections. #product #berlin #productlab #martycagan

A seismic activity was recorded in Berlin yesterday due to heavy applause by the audience to Marty Cagan 's talk on the Product Operating Model(POM). I was there, the vibe was cosmic, sitting in the front row surrounded by product leaders and enthusiasts. Thanks to ProductLab Community Conference, Google, and Delivery hero for making it happen. Daniele Ronca The POM defines the future of the product world, the model is inspired by the product principles of the top product organisations of the world. You can catch all the wealth of Marty's knowledge in his book #Transformed. My top 3 1. Lead with context not delegation: Provide context to think and act. Leaders must understand the areas they manage for delegation under context. #productdiscovery #productstrategy 2. Principles over processes: Don't use processes to cover up for the inability to think. I remember Marty's lines from 'Just Product 2023' , " People will do anything to avoid thinking". #productculture 3. Empowered product teams: PMs represent Business and actively drive viability and not liaison and orchestrate engg. and design meetings. Empowered engg. reps. technology ( feasibility )and design reps. the Users( usability/desirability). The trio is one team! #productdelivery #productsense

I attended a Product Talk last week with ProductLab Community Conference and it was an awesome evening! 😊 The talks by Amr Basha, Mohamed Kotb and Florian Bonnet were very insightful. I left feeling like my product knowledge got a solid refresh. Plus, connecting with so many amazing product folks was a highlight. If you're a product person in Berlin, you’ll definitely enjoy being part of this community. They host great sessions, and Marty Cagan himself is set to speak soon! thank you Daniele Ronca and the team for creating this space 😊

This workshop on B2B sales from the ProductLab Community Conference was, in a word, freaking AMAZING!!! OK that’s two words, but it was THAT good! I will be honest in saying that I didn’t have overly high expectations of this session. To be fair, Berlin has a LOT of meetups, and the likelihood of you leaving there with insights that change your entire approach to your business is…unlikely, to say the least. But am I glad to say that I was 100% wrong about this one. The presentation around wellness given by the Urban Sports Club's Product Leaders Mohamed Kotb and Amr Basha was already fantastic. The latter half though, around B2B sales given by Florian Bonnet, was MIND BLOWING. 𝗜 𝗰𝗮𝗻’𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝘆 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗴𝗮𝗶𝗻𝗲𝗱 𝘁𝗵𝗲𝗿𝗲 𝗯𝘂𝘁 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲𝗺: 1) Who are you talking to? Who are you selling to/who is making the decision? That's the key question. 2) When you sell to the user, the user benefits are the top priority. When you sell to the Directors, IT leadership, and CFO, there are a whole other set of priorities you need to focus on. In this case, the user is an afterthought. Choose your strategy carefully before you start. 3) Create a system within the client company that enables a “Refer a Colleague” approach And so much more. I’ll add more in the days to come. But I cannot WAIT to read Florian’s book and hopefully attend more sessions that he teaches, because there is zero doubt that they will be valuable. 𝘛𝘩𝘢𝘯𝘬𝘴 Daniele Ronca 𝘢𝘯𝘥 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘓𝘢𝘣 𝘧𝘰𝘳 𝘴𝘶𝘤𝘩 𝘢𝘯 𝘢𝘸𝘦𝘴𝘰𝘮𝘦 𝘦𝘷𝘦𝘯𝘵!! #StartupLife #BerlinStartups

This week, I had the chance to attend another ProductLab Community Conference event at Urban Sports Club. As always, it was great to connect with others in product management and learn something new. I really liked Florian Bonnet's talk about B2B growth. The idea is that if you want to use a product-led approach, you need to focus on the end-users, the people who will actually use the product day-to-day. Targeting directors or executives will require a sales-led growth strategy, which will also work, but it can be a slow process. 𝗠𝗮𝗶𝗻 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀: 🔴 Start with End Users. To grow within a company, make it easy for end users to find value in your tool. When they see results, they’re more likely to introduce it to their teams and departments. 🔴 Encourage Internal Sharing. By creating use cases that fit different roles (like marketing, design, or product), you help teams see how your tool can work for them. When people share what they’ve created with others, it builds curiosity and interest across the company. 🔴 Offer a Freemium Option. This can help remove initial cost barriers and speed up adoption. A free version lets teams try out the product before any big buying decision needs to be made. 🔴 Remember, It’s People Helping People. B2B growth is more than just selling to companies. It’s about solving problems for the people within those companies. While the end users focus on how well the tool works for them, executives care more about its overall value and impact on business goals. Thanks to Florian Bonnet, Amr Basha, Mohamed Kotb, and the ProductLab team (Daniele, Manizeh, Elena, and Alessia) for organizing another great event. Looking forward to the next one!

So, it’s real now! Tomorrow, tickets go live for An Evening with Marty Cagan right here in Berlin! 📍 Google Campus on November 12, 2024. If product management keeps you up at night (in a good way 😉), this is THE event you’ve been waiting for. With Delivery Hero 👊 as the main supporter, ensuring everything runs smoothly and providing the best welcome in Berlin, we couldn’t be more excited! Special shout-out to Daniele Ronca (ProductLab Community Conference), who spent countless hours and put in extraordinary effort to make this event a reality, and to our HEROs Maria Baranovskaya, Awo Twumasi and Stiliana Rochlitzer for their ground work in bringing everything together. Your ideas made this happen! 🙌 Don’t miss your chance—those spots will be gone in no time! 🎟️ (link in comments) #ProductLab #MartyCagan #ProductManagement

Incredible event thanks to Just Eat Takeaway.com for hosting us last week! I had the pleasure of attending in person, and it was truly an enriching experience. Once again, a huge thank you to speakers & Team for pulling everything together so seamlessly. 🖤 Looking forward to more events and staying connected with this fantastic community. #ProductLab #JustEat #TechEvents

I joined the ProductLab Community meetup tonight at HelloFresh and I really didn't expect to learn so much about analytics and data-driven decision-making! Very cool community💚 leaving with a lot of ideas 💡 …more

💫 On Tuesday, together with Harald, I joined the ProductLab Community Data and AI Products event, hosted at HelloFresh 🥬 🙌 It was great to learn from the best about: 🏗️ Building Data Platforms by Data & AI Strategy Leader Francesco Mucio 🗺️ AI Strategy by Data & AI Strategy Leader @ Exxeta Boyan Angelov ⛰️High-Impact Data Products by Director Data Gov & BI @ Prima Kinda El Maarry, PhD 🌳Linking data patterns by Data Insights Lead @ Ecosia Zsofia Bognar 💡Enabling teams data-driven decisions by Growth @ Rows Alberto Manassero 🎉After the sessions, I was very happy to meet my dear former colleague and partner in product management crime at GoPuls, Thang. It was also a pleasure to connect with Anita Đordić, a product strategist who is on a mission to help companies reach their product-market fit. 🎊 That was an insightful evening with a lot of exchange and fun! 👏Thank you Daniele Ronca and ProductLab team for making this happen. Special thanks to Manizeh Dossa and Mariia Osypova for organising and facilitating the event at the Ritterstraße Campus. #productmanagement #productmanager #productlab #event #meetup #AI #dataproducts

You are what your ChatGPT account history reflects. You are the books in your Kindle library. You are your browser history. You are who you listen to. Thanks ProductLab Community for great speakers and vibes!

A Big shoutout to Daniele Ronca, the ProductLab Community & all the amazing speakers who joined us at HelloFresh venue for organizing Such outstanding Data Product gathering and bringing such topnotch speakers. 4 talks in a row where the focus was on very different aspects & very challenging topics: 1-Breaking Problems and Building Products by Rebekka Orth We got the chance to be introduced to the 6 steps framework that Nuvo came up with it to assist Whether you need to build AI solution for the problem you have and How to make sure which type of model would you need. 2- Scaling innovation with Data products by Csaba Tamas Here we had to know the difference between insights, information, and data. Also how the typography of data teams evolve and how to ensure to have the right setup at each stage so that the data teams can deliver in a short time and the decision makers take no time to steer well their actions 3- Onboard Corporate Governance data by Anisja Porschke Anisja had to explain to us what corporate governance means. It was interesting to know how lawyers prefer to work with documents rather than having cloud solutions and a whole journey with Fides to build a legal product. 4-Decision support platform by Dr. Utku Yildirim An amazing presentation about KPI driver trees. We got to know how different KPIs are structured together and the cycle of How changes in product KPIs could influence Customer KPIs and deliver the intended Business KPIs. The Bonus short talk from Goktug Yilmaz and How they think about improvements, testing their ideas at  Colonist, and keeping data in check was on point. A well-organized gathering with lots to offer, IMHO better than many paid conferences. How could I forget about the amazing food and the Djs that set the mode with the music till the end of the gathering after the talks!

It was quite an interesting session with ProductLab Community listening to experts speak on Building and maintaining data products, as well AI strategies for development and the dynamics of the team structure to support smooth Data Product Development. This event was definetly worth attending and I look forward to more ProductLab Community . Shout out to the speakers Francesco Mucio Boyan Angelov, Kinda EI Maary.

I had a fantastic time at the PM Meetup in Berlin today, organized by the ProductLab Community! Thanks to Daniele Ronca for putting together such an insightful and engaging event. 🙌 🎉 Csaba Tamas from AWS shared some golden nuggets on the importance of insight-driven development and how leveraging data insights can lead to smarter decisions, better products, and enhanced user experiences. 📊 It's not just about collecting data; it's about interpreting that data to generate actionable insights that can drive smarter decisions, enhance product development, and ultimately deliver more value to users. 🚀 This approach emphasizes that data alone is not enough—it’s the insights derived from data that empower us to innovate and make a meaningful impact. I am looking forward to more events like this and applying these learnings to my work! 🌟 #ProductManagement #InsightDrivenDevelopment #DataToInsights #PMMeetup #Berlin

How data driven decisions drive top line 📈 🇩🇪I joined a PM meetup in Berlin tonight organised by ProductLab Community. Daniele Ronca - Kudos to a great event btw 🙌 🔢 Csaba Tamas from AWS held a keynote defining how to become a data driven company: 1. The large majority (›85%) of decisions are based on up-to-date, actionable insights at the point of impact as opposed to gut feeling and biases. 2. Data assets and capabilities are handled as (internal) products, served by the data producers to the consumers and measured by performance and quality metrics. 3. Average Time-to-Insight is used as initial performance metric and % of Staff Accessing Role-Relevant Insights is the metric of progress.

I want to share that I had an emotional moment with Manizeh Dossa while getting ready for HelloFresh's summer party for our ProductLab Community event! It's about building a community, fostering product knowledge, and working with outstanding brands to make it all possible. I am proud to associate what we're building with established companies, top brands, and amazing people! Thank you. HelloFresh, Amplitude, nuvo, Monday Merch the people behind them, to make this happen Dr. Utku Yildirim, Anne Uekermann + Esther Trapadoux, Maija Riuttamäki, Lili Mauderer + Anja Donđivić the top Speaker lineup 💙 Rebekka Orth Aditya Raghunath Csaba Tamas Anisja Porschke Dr. Utku Yildirim Francesco Mucio Boyan Angelov Kinda El Maarry, PhD Zsofia Bognar Alberto Manassero …more

So grateful to be part of this inspiring and growing ProductLab Community in Berlin! Daniele Ronca and his team are doing great things to make the experiences of veteran product leaders more accessible to product managers and hopeful career switchers of all levels! 👏🏼👏🏼👏🏼

📣 To all product and innovation professionals in my network: I highly recommend the ProductLab Community. This is an excellent place to connect with other great product managers, exchange knowledge and meet-up in person during monthly events. 🔥 In July, I attended a fantastic ProductLab Strategy and Leadership event with amazing speakers and inspiring, insightful talks: – Hard learnt leadership lessons by Head of PM @ Zalando Roland Butler – Transforming feature factories by CPO Ken Knoll – Communicating like a product leader by CPO @ Offerista Group 🥙Abdo Wahba ⭐️ It was a pleasure to connect with the community! I very enjoyed conversations with Natalie Solodovnikova and Aygul Yulyakshina about product management approaches and the role of a product manager in different organisations types. 🗓️ Mark your calendars: on the 27th of August there will be another big ProductLab event dedicated to data products, security and AI hosted at HelloFresh in Berlin. You can register for it here lu.ma/bvdrkjs5 and join the community here productlab.app ❤️ A big thanks to Daniele Ronca and the ProductLab team for bringing great product managers together and for the positive spirit you share. Special thanks to Arundhati Shenoy for amazing photos of the events 🙏 #productmanagement #productmanager #community #berlin #event #data #AI #productlab #networking

It all started on a̶ ̶c̶̶r̶̶i̶̶s̶̶p̶̶ ̶ an unnecessarily hot Berlin day when I d̶r̶a̶g̶g̶e̶d̶ invited my friend to a ProductLab Community event organised by Daniele Ronca at Ahoy! Berlin. Now, Daniele might not be on Forbes' radar 𝙮𝙚𝙩, but the event was fantastic. We met some fascinating people, listened to great talks, and got some excellent book recommendations (Danke, Ken—Marty Cagan’s book is next on my list after “Move Fast and Fix Things” <3 by Frances Frei & Moriss). One of the presenters, 🥙Abdo Wahba, offered a chance to chat and get some honest, unfiltered feedback. He said he brings order to chaos and chaos to order, where needed. Naturally, I jumped at the opportunity. I was looking for straightforward, actionable feedback—something that cuts through the fluff and gets straight to the point. And he delivered just that. His feedback was refreshingly direct, no-nonsense and packed with practical, actionable advice. So here’s a nod to 🥙Abdo for bringing that much-needed mix of order and chaos. If you’re ever in need of feedback that’s both insightful and straightforward, he’s the person to talk to.

If you love Product events in Berlin like I do, you'll start running into friends there over time! 🙌🏼 This time, I attended an event by ProductLab. The room was packed with talented Product Leaders and featured three thought-provoking speakers. Here's the highlight reel: Roland Butler, Head of Product @ Zalando, shared practical leadership tips. Ken Knoll, Interim CPO, discussed how to turn a feature factory team into one that builds features customers need and love. 🥙Abdo Wahba, CPO @ Offerista Group and Public Speaking Coach, showed us how to present like Product People to stand out. Abdo, I’ll definitely remember your talk and borrow a few jokes! Daniele Ronca and ProductLab team, thank you for bringing together talented product leaders, the organization was top-notch! We're waiting for August 27th! #Productmanagement #Berlin #PM #community #networking