Wall of love for ProductLab Conference

The energy in the room 🔥 vs The temperature outside. 🥶 Yesterday, we hosted our first event of the year at the stunning new Lightspeed Commerce offices in Berlin Friedrichshain. Despite the Berlin freeze, the community showed up in full force, and the vibe was anything but cold. I’ll be honest: I enjoyed every single session. It wasn't just "AI hype", it was real people sharing real wins and honest struggles. Three big takeaways: 👉 Speed is a superpower: Fırat Gömi walked us through how he built an AI prototype in just a few days. The best part? It actually solved their onboarding and implementation bottlenecks. 👉 The Trust Gap: C. Serkan Baydin gave us some serious food for thought on why we shouldn’t blindly trust AI. We talked deeply about avoiding hallucinations and keeping a "human-in-the-loop" mindset 👉 Culture over Code: Guannan Li delivered an incredible talk on how they’re integrating AI at work. The secret sauce? It’s not just the tech, it’s about how you drive AI adoption across the entire company. As she said, it is 20% tech and 80% people! A massive thank you to everyone who braved the minus temperatures to join us. Huge shoutout to the Lightspeed Commerce team for being world-class hosts and of course, the Productlab team for the amazing organisation. 2026 is off to a great start. 🥂 📷 Ahmed Sulaiman

Do you trust an ad or a friend’s recommendation when you’re buying a new pair of shoes? For most of us, the answer is: 𝒂𝒍𝒎𝒐𝒔𝒕 𝒂𝒍𝒘𝒂𝒚𝒔 𝒂 𝒇𝒓𝒊𝒆𝒏𝒅 And that’s exactly why referrals are such powerful growth drivers. At our recent ProductLab CMTY & CONF> in Berlin, Asya Kuznetsova shared an amazing keynote about how her team grew new users by +70% without spending a cent on paid growth. The secret? A smart referral strategy. Here are my 3 biggest takeaways: 🔹 𝐒𝐭𝐚𝐫𝐭 𝐞𝐚𝐫𝐥𝐲 People are most excited about your product at the beginning of their journey and this is the best time to ask them to refer you. 🔹 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐠𝐫𝐨𝐮𝐩 Not every user is the right one to drive referrals. Target the people who are your target audience. Why? They’ll naturally bring in others that are like them 🔹 𝐁𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 Instead of asking: “Do you know someone who needs travel insurance?” Try: “Do you know someone traveling abroad in the next few weeks who might need travel insurance?” The clearer the ask, the higher the chance of action. It was really inspiring to hear from Asya how referrals can be a powerful growth driver and why they shouldn’t be treated as just a side tactic. You could clearly see her passion for the topic, and as she said herself, she could talk about it for hours and hours.

✨ Our first ProductLab CMTY & CONF> Official Conference - let me tell you about it ✨ Last Thursday we wrapped up our very first ProductLab conference and it was absolutely incredible! First of all: We welcomed an IMPRESSIVE lineup of speakers, facilitators and experts with years of experience, who delivered clear, straight-to-the-point insights, real actionables and invaluable advice. Secondly: We organised several ROUNDTABLES and they were so interactive and insightful, full of debate and knowledge-sharing. I had the pleasure of introducing and hosting two of them – Fabian Strunden's and Lucie McLean's – and found them so rich and so stimulating that I kept taking notes myself! Participants jumped in with their own experiences and contributions and made these moments very precious. From 8 a.m. to 10 p.m. the venue was buzzing with eager participants ready to connect and learn (so much energy even at 8 a.m., can you believe it?). Many gave me enthusiastic feedback, saying everything was carefully curated and that ProductLab CMTY & CONF> had done an exceptional, highly professional job. Some couldn’t even believe this was our very first conference – they thought we’d been doing this for years! A huge thank-you, of course, to the mind behind it all Daniele Ronca: tireless, very detail-oriented, always thinking about how to improve, and honestly doing an incredible and amazing job! And of course a big shout-out to our whole team Ahmed Sulaiman Elena Eremeeva Liubov Antonova Veronika Morozová Leila Montazeri Olivia Allen Elif Gümüş Srishti Maitra Aleksandra Kononchenko Fabio Muroni (and maaany more) for the energy, warmth and strong bond that made this project possible. Working with a group like this is rare, and I’m grateful we built it together. Here’s to the next one! 🚀

𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗟𝗮𝗯 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 💚 Last week, we hosted our very first ProductLab CMTY & CONF> Conference in Berlin. It was a two-day event: one day dedicated to LABs (hands-on workshops) and one full conference day. Participants described it as deep and focused learning, inspiring keynotes, eye-opening facilitators, and roundtables that sparked meaningful conversations and new connections. As the ProductLab team’s resident multitasker, I wore many hats this time — arriving at 6 AM and leaving at 10 PM on conference day. From moderating a roundtable, to interviewing participants and sponsors, to running social media — I got a pretty full glimpse of what was happening. 𝗦𝗼, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗳𝗿𝗼𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 🙂‍↕️𝗜𝗡𝘀: • Sponsors, keynote speakers, facilitators, and dear friends who supported our vision, worked to deliver a first-class experience, and were always ready to lend a hand • Participants who trusted us with their learning budget and believed in our very first conference • A team willing to do absolutely anything to make sure things ran smoothly • People who understand that not everything can go perfectly — and don’t judge when it doesn’t • The CIC Berlin Venue team, who supported us every step of the way and gave us total peace of mind • Everyone who shared their emotions and experiences with us — whether in front of my camera or behind it • Attendees who came up just to say “thank you” (hits differently in person than in a LinkedIn post 💚) • People who wrote LinkedIn posts sharing their impressions and learnings during and after the conference — we see you! • Networking and meeting incredible people • Berlin’s perfect weather on Wednesday, which let us enjoy the beer garden 🌞 • Polaroid pictures for every participant as a lasting memory • Vegetarian and vegan food options so everyone felt included At the end of the day — it’s all about people (who would’ve thought, right? 🤓). 🙂‍↔️𝗢𝗨𝗧𝘀: • People who take more than they give • Phone dying while recording a 🔥 video • Microphones cutting out while recording facilitator feedback • Letting ChatGPT calculate how many drinks we’d need 🫠 • Being the only person responsible for social media and content (send help) 𝘈𝘭𝘭 𝘪𝘯 𝘢𝘭𝘭 — 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘣𝘭𝘢𝘴𝘵. 𝘏𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘦𝘢𝘮𝘦𝘥 𝘰𝘶𝘳 𝘷𝘦𝘳𝘺 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Stay tuned for more — and for the second edition of the conference! And follow ProductLab CMTY & CONF> to catch me loosening up participants in front of the camera. Much love, Elena Daniele Elif Liubov Ahmed Leila Olivia Veronika Ahmed Alessia Srishti Aleksandra Fabio Francesca ✨ Büşra and many more! 📸 Ahmed Sulaiman, Srishti Maitra, Aleksandra Kononchenko

𝗦𝘁𝗶𝗹𝗹 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗷𝗼𝘆 𝗮𝗳𝘁𝗲𝗿 𝗼𝘂𝗿 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆’𝘀 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁 𝐌̶𝐈̶𝐋̶𝐅̶𝐒̶ MILES(I just had to)🙂‍↕️ 💥 It was the first time Liubov Antonova and I had the opportunity to take the whole responsibility for organizing our ProductLab Community & Conference> monthly event and I am so very proud of how it went. We got to know MILESVP of Product Nitin Maslekar, PhD at our Urban Sports Club event in October and were lucky he was also interested in collaborating with us by organizing one at their headquarters office. 👩🏼‍💻 First calls, defining the event topic, more calls, discussing the regulations and requirements, E-mails, visiting the space, E-mails, finding the second speaker, E-mails, dry runs, E-mails, final call, event day! 🔝 This time we were testing a new and more cosy format for the event, hosting only ~30 people and it was a great experience. People who came were really excited about the topic, asked questions and shared their opinions. Nitin and Daniel in turn had the opportunity to have a real conversation with the audience and it worked extremely well. I personally had a lot of fun as well as gained much while listening to presentations. Can’t be grateful enough for the opportunity to have you both on stage! Thank you everyone who was there with us yesterday, ProductLab Community & Conference> team for the support and Daniele Ronca for the opportunity to take the lead 🥹 Daniele Liubov Elif Olivia Veronika Ahmed Leila xoxo

What Makes a Top 1% Product Manager? Yesterday’s event at Wunderflats was all about uncovering the real truths of product management and what it truly takes to be a great PM. Stephanie Kazalac shared her incredible journey of moving across different countries, always seeking fresh perspectives on product management and growth. Hearing how she actively puts herself in new environments to challenge her thinking was so inspiring. Julie Kamel brought us all into her PM journey with an emotional story about leaving Lebanon. She didn’t want to live in fear every day, so she made the brave decision to chase a life where she could thrive. Her message? 𝘍𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘥𝘳𝘦𝘢𝘮𝘴, 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘷𝘪𝘴𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘯𝘦𝘷𝘦𝘳 𝘧𝘰𝘳𝘨𝘦𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘪𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘢𝘯𝘥𝘴. Alex Allan gave us a reality check on how fast product management is changing. One thing’s for sure, software isn’t going to die, and neither are product people. If anything, they are only going to be more in demand! So, what separates the top 1% of PMs from the rest? According to our speakers, it’s 𝐜𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲, 𝐚 𝐰𝐢𝐥𝐥𝐢𝐧𝐠𝐧𝐞𝐬𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧, 𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, 𝐚𝐧𝐝 𝐚 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. A massive thank you to Wunderflats for hosting, and of course, to my amazing ProductLab Community & Conference> team for making this event happen. 💓 A big shoutout to Manizeh Dossa for the panel moderation, you were fantastic!

Organized an amazing event at my favorite bank yesterday 🤩 This event was organized by our team in critically short time and it’s almost crazy how good it turned out. Thank you Veronika Morozová Daniele Ronca and N26 team Daria Milashenko It was an exciting experience to hear about the inside processes of the bank I have been a loyal paying customer for 5 years already. Thank you Akash Kedia and Mayur Kamat for the opportunity to sneak peek into N26 product and business approach. Quite a journey for N26 already represented in more than 20 European countries already 🌟 I am excited to see what’s next as a customer and product spectator 🤓 🎤Also had a chance to interview some of our guests and was glad to hear their thoughts on the community and events we create 🥹 Thank you ProductLab Community & Conference> team for making this happen and shout out to Veronika Morozová for leading the discussion, you did great 😌 Liubov Antonova Olivia Allen Manizeh Dossa Ahmed Sulaiman Alessia Marchi 💚 Special thank you for capturing these moments Inês Pinheiro-Kumar 📸 and Marco D. for the music 🎶

You become who you listen to When I first met Daniele Ronca and his team at an event in December, I was pretty impressed by what they had already achieved. Events full of people from Berlin's product and tech scene. Wow! As someone who loves bringing people together myself, I am more than happy to be the Conference Ambassador and team member of ProductLab Community & Conference>. As the headline says, “𝘠𝘰𝘶 𝘣𝘦𝘤𝘰𝘮𝘦 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘭𝘪𝘴𝘵𝘦𝘯 𝘵𝘰”  Our goal is to create a space for people who are passionate about what they do, eager to share their knowledge and their stories! In the end, it's always about people and community 💗 Thanks to our amazing speakers such as Ravi Mehta Tim Herbig ✨ Büşra Coşkuner Florian Bonnet Crystal Widjaja Tal Raviv and many more. Join us on September 17th-18th and let’s make this great together! 📍 Berlin | September 17-18, 2025 ⚡ Early bird tickets are still available! Secure your spot now before prices go up! Daniele Ronca Liubov Antonova Leila Montazeri Jakub Uniejewski Deniz Can Sebik 🪩 Fabio Muroni Manizeh Dossa Alessia Marchi Darinka Burovska

Imagine meeting your role-model 🤩 Imagine the feeling of sharing the warmest handshake with someone whose books have been your go-to guide in shaping your thinking and career. Imagine listening to that same person speak for almost two hours, feeling as though only 15 minutes had passed, and still wanting to hear more. Imagine having the chance to ask your own question, engage in a meaningful discussion, and gain insights you’ll carry with you for a lifetime. I am so incredibly lucky that this was actually my reality. And I feel so deeply grateful! Grateful to Marty Cagan for sharing his knowledge, experience, and wisdom with us. It was an honour to learn from you — thank you! And thank you for sharing your knowledge through all of your books, especially your newest one, "Transformed". It has helped me grow so much. Thank you Daniele Ronca, for making a dream come true for so many people. I’m incredibly proud of you — this is just the beginning! My co-founder Aaron Pinto, thank you for being there with me and sharing in this unforgettable experience as always! And finally, a huge thank-you to the whole ProductLab Community Conference team — the organizing force behind this incredible event. I’m so proud to be part of this amazing group. Love you all! ❤️‍🔥 Daniele Ronca Elena Eremeeva Manizeh Dossa Julian Eisele Alessia Marchi Amon Fayz Arundhati Shenoy Mariia Klochkova Deniz Can Sebik 🪩

💭 “If you don’t solve the problem 𝘥𝘳𝘢𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 better than someone else, you lose”, — said Marty Cagan at our ProductLab Community Conference event in Google office this Tuesday. 💡 This might be an insightful advice for startups that develop their products by trying to solve a particular problem in the most efficient way possible. Regardless, behind every startup there is a person, and sometimes it's important to remind that person that whilst chasing crowdfunding, negotiating with stakeholders and developing a GTM strategy, if you manage your personal hardships 𝘵𝘰 𝘢𝘯𝘺 𝘦𝘹𝘵𝘦𝘯𝘵, you win. Me, these beautiful people 👉 Daniele Ronca Elif Gümüş Manizeh Dossa Liubov Antonova Arundhati Shenoy Alessia Marchi Amon Fayz Julian Eisele and ProductLab Community Conference members will make sure you get support in either situation. 💚 Join the community of most talented and encouraging product people in Berlin: lnkd.in/dN2QJY_i 📸 Thank you Mariia Klochkova for these beautiful memories and Jam.dev Delivery Hero ROY Kombucha for supporting us.

I'm so proud of everything Daniele Ronca has achieved and so thrilled and grateful to officially take on this role within the ProductLab Community Conference A huge thank you to the incredible tech leaders I work alongside each day—they enable me to grow and become a better PM continuously ; thank you Georgiana Ciobotaru, Priyank Khanna, Soumya Pillai, Darakshan Jahan, Elisa Marku , Pretty Yacoub, Rutwik Hrushikesh Godse and ofcourse Daniele Ronca for the opportunity Excited for all that lies ahead!

Still can’t believe we had the chance to host Marty Cagan with the ProductLab Community Conference team here in Berlin! 🌟 It was a night full of inspiration and learning with one of the most influential voices in product and the energy in the room was unprecedented 💥 Thanks to everyone who came out and made it such a memorable event! …see more

So happy and excited to be part of such an inspiring and passionate team! ProductLab Community is on an exponential growth path, and our ambitions are higher than ever. ....And we’re just getting started 🚀! …more