Wall of love for ProductLab Conference

Il 1° luglio siamo stati all’evento di Productlab ospitato da Officina 18, e abbiamo capito (se mai ci fosse stato il dubbio) che fare prodotto oggi non è mai solo una questione di prodotto. Il titolo originario dell'intervento era "Da grande voglio fare il PM", ma poi è diventato "This Was Never Just About the Product". E in questo cambio di rotta c'è tutta la verità su questo lavoro. Ha preso parola Carlo Alberto Gaetaniello, il nostro Chief Product Officer. È stato un confronto aperto e senza filtri su cose che spesso non si dicono su LinkedIn: 1. Le carriere che fanno i giri immensi - perché non esiste un percorso lineare per arrivare a ricoprire ruoli di leadership; 2. L’AI e il fattore umano - come cambiano i team e come l'intelligenza artificiale ridisegna le competenze (e il nostro modo di lavorare); 3. Gestire il caos che cresce - come mantenere la calma e l'agilità quando l’azienda scala e il digital si scontra con la complessità dei processi sul territorio; 4. L’ansia (buona) della responsabilità - quanto pesano le decisioni quotidiane e la compliance quando il tuo prodotto tocca la salute e la vita delle persone? 5. Uno sguardo fuori - i trend in arrivo da San Francisco che anticiperanno il futuro del Product in Europa. Insomma: "This Was Never Just About the Product", ed è proprio questo a rendere questo lavoro così faticoso, ma anche incredibilmente stimolante 💜

What a fantastic evening at last week’s Productlab x UserTesting event in Berlin 🇩🇪 From high-quality content to an incredibly engaged product community (and yes - even genuinely great food 👀), this was one of those events where everything just clicked. Huge shoutout as well to our amazing team on the ground - Nastia Koro, Ayra Selle, and Minh Biney - who made sure we showed up strong. A big thank you to Daniele Ronca for the partnership, energy, and commitment in bringing this to life - these kinds of collaborations are exactly what make the Berlin product scene so special. One highlight for us was Ronja Quester from Bayer | Consumer Health, who shared the journey behind their Menopause App UK. She gave an honest and thoughtful look at how user feedback shaped key product decisions, helping reduce risk while speeding up delivery. What really stood out was her perspective on user testing in the age of AI: using synthetic personas to form hypotheses is powerful—but nothing replaces testing with real people in real-world conditions. And as we all know, that “real world” has a habit of surprising you in the best (and sometimes most challenging) ways. That mindset strongly resonates with what we believe at UserTesting: the fastest way to build with confidence is to stay close to real human insight—especially as AI becomes a bigger part of how products are designed and built. If you joined us and are curious to explore this further, we’d love to continue the conversation—feel free to reach out. 😊

Thank you Daniele Ronca and for bringing such a great bunch of people to our new office tonight! We really enjoyed the talks on AI (what else is there to talk about nowadays?) and if you want to hear more about our open position at Lightspeed Commerce please reach out! A special thank you to my colleague Fırat Gömi for the insightful talk on the dos & donts of using AI in building products and to our volunteers Roman Iachenko Anastasiia Zelenova Valentina Vasilkova Dima Heidebrecht and Konstantin Schröder!

The real language of product management isn’t coding. It’s translation. At the ProductLab CMTY & CONF> Conference, we spoke with Shruti Gandhi about her role, AI tools, and the skills she believes matter most for product managers today. Q: What does your role involve? Shruti leads front-end website solutions for ALDI SÜD across multiple countries. Her team of developers, architects, business analysts, researchers, and designers benchmarks against industry standards, runs user tests, and studies customer behavior to ensure the digital experience meets real needs. Q: What AI tools are part of your work today? Her developers use GitHub Copilot daily, along with Atlassian integrations for Jira. The team is also beginning to explore AI in content and asset management; still a new area with lots to learn. Q: What’s the most important skill for someone starting out in product? You need to speak multiple languages. Not coding languages, but the ability to adapt to different perspectives, such as the language of stakeholders, the language of developers, even the language of AI tools. Pairing that with empathy and individualization skills makes it possible to bring everything together and keep the customer at the center. Q: Where do you find inspiration? Research, benchmarking, and online communities. Shruti follows what customers and other companies are doing, which is also how she first discovered ProductLab. Her perspective is a reminder that product management is about more than tools or frameworks. It’s about connecting people, perspectives, and priorities; and learning to speak everyone’s language. What do you think, is translation the most underrated skill in product management?

Last week at ProductLab CMTY & CONF>, I had the chance to dive deep into some of the most pressing challenges product teams face today. One talk that stood out was from Mirza Beširović (Zendesk) on the orchestration trap. We often assume that more specialized agents lead to better performance, but the reality is: every specialization adds orchestration complexity. More handoffs = more latency More agents = more failure points And when one agent updates or fails, the ripple effects can be unpredictable. This resonated with me because it shows that all companies are in the same boat: finding the right balance to manage agents and multi-agent systems is still a huge challenge. Another highlight was from Pranav Pathak (Booking.com), who showed how shifting from writing PRDs to building prototypes is transforming the way teams work. Instead of "tell me," we are moving into a world of "show me." With rapid prototyping and vibe coding tools, teams are revolutionizing collaboration and moving faster than ever. At UXCam, we’re also seeing this shift reshape the way we work. Prototyping early and often allows us to validate ideas faster, align more effectively across teams, and deliver value to customers with greater speed and clarity. It makes me believe that we are on the right path.

There’s nothing quite like being surrounded by curious builders, insightful product thinkers, and big, bold ideas. Last week, we had the pleasure of hosting the incredible ProductLab CMTY & CONF> community at Contentful. Michelle Proksell 媚潇 and Fabian Schultz took us on a deep-dive into how they used AI to build user personalization. But it wasn’t just about the technology. It's about the process of solving the right problems, staying user-focused, and constantly testing and learning. Sabrina Mach brought it all home by encouraging us to look for patterns, challenge our assumptions, and strive for clarity. The energy in the room was infectious, and we’re so grateful to everyone who joined us. Here’s to more moments of learning, connection, and collaboration 💡✨ #BuildYourStory #TeamContentful

We're still buzzing after last week's Product Lab event! Huge thanks to Daniele Ronca for making it happen, Alessio Tixi and Nupur Dhar for presenting, and to all the attendees for bringing the energy and insightful discussions. If you're working with a networking or meetup group in the product/logistics/SaaS space and you're looking for your next location, Beam would love to host you. We're always looking for new partners and collaborators to help drive these conversations forward, so if that's you, please get in touch!

What an incredible event! Huge thanks to everyone who joined and contributed to such an insightful discussion. A special shoutout to the team for bringing the community together. Looking forward to more great conversations ahead! #ProductGrowth #Experimentation #Community #N26

What a fantastic night. It takes a huge effort to make these events happen! Thank you, amazing SumUppers, Donnabelle Embodo, Leila Ruiz, Danielle Freitas, Erik Schünemann, Shinta Harsana, Hanna Jung and huge thanks to Daniele Ronca and ProductLab Community & Conference> team for bringing 100+ product-minded people together to listen to Jason Knight and Tobias Janiesch's fantastic talks! It was a great start for 2025 and looking forward to the rest of the year!

Our Director of Engineering, Nicolò Pignatelli, and AI Lead Product Manager at Miro, Fabian Strunden, left everyone who attended our ProductLab Community & Conference> meetup feeling inspired 💫 A big thank you to everyone who attended, networked, ate pizza, and enjoyed talks on the pioneering ways we (and other industry leaders) use AI to shape our industries. Didn’t make it? Stay tuned for more meetup announcements by giving us a follow 👍 #AITalks #ProductDesign #BerlinTech #Networking #TechTalks

𝗪𝗵𝗮𝘁 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 ProductLab Community Conference! 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺? Last week, I met Marty Cagan at Google's beautiful Berlin office for an evening of valuable insights on leadership, management and building high-performing teams. It was truly fascinating to learn about leadership principles from big companies and how they can be applied for startups and growing organisations. I saw clear parallels between my own experience as a founder and the frameworks used in product management - things I was doing instinctively but now have a beeper understanding of thanks to this event. My key learnings > empowerment requires better management not les management > delegation without coaching is just setting a team up to fail > leaders must be experts in the areas they are managing It was so inspiring that my co-founder Hossam and I ordered Marty's book Transformed to dive further into these ideas and learn more. A big shoutout to Daniele Ronca - because you gave me the opportunity to introduce myself to this amazing community. Honestly, I probably would have never known about the ProductLab Community without you and now I am proud to be part of this incredible team and work on something great together 💚 Daniele Ronca Amon Fayz Arundhati Shenoy Alessia Marchi Elena Eremeeva Julian Eisele Liubov Antonova Manizeh Dossa Mariia Klochkova

We made it real! Thank you Marty Cagan for the insightful talk yesterday evening at our Berlin office! Full house with great product people from the Berlin product community aiming to shape the greatest products of tomorrow! What I personally loved is hearing you highlighting NotebookLM as a perfect example of a successful product 😀 Special thanks to our Delivery HEROS Ahmed Wafaey Awo Twumasi and Florian Wagenschwanz and of course to Daniele Ronca (ProductLab Community Conference) for making this event possible! #MartyCagan #ProductManagement #deliveryhero #google

✨ Finally, tomorrow comes! An Evening with Marty Cagan goes live in Berlin at Google Campus. It’s an opportunity for product leaders to gain fresh insights and connect over what truly matters. Big thanks to Delivery Hero & Google for making this event a reality! 🙏 And a huge shoutout to Daniele Ronca/ProductLab Community Conference, who poured his energy into every detail, working closely with our HEROs Awo Twumasi, Maria Baranovskaya and Stiliana Rochlitzer bring this event to life! 🌟👏

HelloFresh Berlin recently hosted a ProductLab Community event, where we dove deep into the world of data products. The synergy between data and innovation was on full display as the community of product people, data experts, and innovators came together to explore the latest trends and challenges in this field. Dr. Utku Yildirim, Senior Director of Product at HelloFresh, delivered a compelling presentation on Decision Support Platforms, highlighting how it helps to make smarter and faster decision-making. A big shout-out to the organisers, speakers, and attendees for an insightful session! Curious to explore more? Dive into the world of innovation by joining one of our dynamic product teams. Discover opportunities and check out our open product positions here: lnkd.in/enQkNJX7 Thank you for the great photos Arundhati Shenoy! #insidehellofresh #ProductLab #Innovation #ProductJobs #Berlin …more

3 Schritte, um Fehlschläge bei KI zu vermeiden! 💡 Der Erfolg von KI-Entwicklungen steht und fällt mit den richtigen Daten. Unzureichende Datenbereinigung, -organisation und -austausch können den Fortschritt erheblich hemmen. Boyan Angelov war zu Gast bei der ProductLab Community und hat einen Vortrag über sein Heartbeat-Thema gehalten: Künstliche Intelligenz und die optimale Strategie dafür. Hier sind die drei Schritte, um Misserfolge zu vermeiden: ◾️ Strategize: Eine Strategie ist mehr als eine To-do-Liste. Setze auf einen flexiblen StratOps-Ansatz und vernachlässige nicht das Requirements Engineering! ◾️ Think: Nutze Systemdenken, um den Fokus auf die Nutzererfahrung zu legen, und definiere frühzeitig die KPIs deiner Produkte. ◾️ Enable: Ignoriere nicht den Daten-Eisberg! Investiere in eine robuste Dateninfrastruktur und geeignete Plattformen, um den Grundstein für den Erfolg zu legen. #KIStrategie #KI #Daten #Exxeta Show translation

🏝️How do you know that summer is over? Events are back on! 😁 We’re starting 🍁fall season with 160 product people on not one, but 2️⃣ stages, at the #DataProducts event organized with our partner ProductLab Community in Berlin. My favorite part of the event was the #spotlight session, where community members got 30sec on stage to introduce their projects and put out what they are looking for but also offer what they would like to give back to the community! Thank you, Daniele, for establishing this and including Amplitude as a big part of the Berlin Product Community and huge props to Dr. Utku Yildirim at HelloFresh for hosting in these beautiful venues.