Wall of love for ProductLab Conference

A lot of discovery doesn’t fail because people don’t know the methods. It fails because someone important already has an opinion. That’s one of the things I’ll talk about in my workshop “Discovery & Validation in the AI Era” at Productlab Conference this September, on the Craft & AI Day. We’ll cover practical discovery and validation methods, what AI can do for us nowadays, and when research is not needed. But we’ll also talk about the less glamorous reality: stakeholder management, credibility, and company politics. Because in product, a good idea is not enough. If nobody trusts the process, the evidence, or the person presenting it, your lovely discovery work can die a very corporate death. So this workshop is not just about how to do discovery. It’s also about how to get it to survive the organisation. Very few spots are still open --> Sign up now! What kills discovery faster in your experience: no time, no trust, or too many opinions?

Had the privilege of sharing the stage at Productlab Berlin last Wendesday - 40+ people, a perfect spring evening dedicated to a room full of honest AI conversations. Worth every minute. The three key aspects I thought are important to share: 1. Reliability is a compound metric. A 95%-accurate agent running a 10-step workflow succeeds only 60% of the time. That's why we should assess AI at the call level, not at the task level. 2. Trust ≠ accuracy. 47% of enterprise AI users made at least one major business decision in 2024 based on hallucinated content - yet trust in AI output remains high. We're not skeptical enough, and our systems don't help us be. We should design for verifiable outputs, not just accurate ones. 3. The harness is the product. LangChain improved task success from 52.8% to 66.5% without changing the underlying model. Only the harness changed. The moat isn't the model — it's the deterministic infrastructure wrapped around it.

✨ This week, I had the opportunity to speak about #UserResearch and #AI at 's Community Event in Berlin! What stayed with me most wasn’t just the topic, but the energy in the room: curious questions, open minds, and the genuine empathy of fellow health tech product managers. The conversations and feedback afterward truly made my day 💚 While many LinkedIn posts these days focus on AI alone, I want to make this one about personal #growth and the #courage to step outside your comfort zone. Showing up, sharing your perspective, and #learning together still matters so much! 🙌🏻 Big thanks to Daniele Ronca and the team for having me & special thanks to UserTesting for the trustful and great collaboration on this event 🚀 Ayra Selle Minh Biney Astrid Pocklington Nastia Koro

Ieri mi sono trovato su un palco davanti a 80 product manager e CPO. Prima di me hanno parlato il CPO di Satispay Giovanni Ravone e Senior Product manager di WeRoad Matteo Risso. Il livello sopra al palco e nella community era altissimo. Tutto questo in un evento gratuito. Durante il mio speech ho parlato della differenza tra valore percepito ed emozione percepita. Netflix per esempio ha un catalogo di film incredibile, valore percepito innegabile. Ma quando entri quel valore percepito è la stessa caratteristica che ti fa provare un'emozione di fatica e ansia nel dover scegliere il film. Non sapere questa differenza a livello di prodotto rischia di non farti ottimizzare le cose giuste. In ogni pagina del nostro prodotto o sito non dovremmo solo chiederci se è chiara, ma anche che emozione trasmette e come il nostro prodotto deve amplificarla o ridurla. Questa cosa noi con Learnn l'abbiamo capita profondamente quando abbiamo inserito l'AI nel prodotto. Perché dove prima vedevi solo dati quantitativi, ora puoi leggere l'emozione descritta nella richiesta dei tuoi utenti e comprendere per davvero cosa stanno cercando di ottenere. È di così che finalmente puoi dare un volto ai numeri e lavorare per davvero al tuo prodotto. Un grazie a Marco Imperato e Daniele Ronca per aver organizzato un bellissimo evento 🙌

Product discovery looks great on slides—and falls apart on Monday morning when work starts. On September 16th, I am offering a full-day workshop at Productlab Conference about what actually works when you're dealing with tight deadlines, loud opinions, and limited resources. You are an expert in Discovery? Dont join! You want to recap, get some methodology that you can actually use in your busy days and get the sprinkle of AI hacks on top? Join! Beyond the workshop: on September 17th at the Main Conference, I'll also be hosting a roundtable on Company Politics—the unwritten rules and power dynamics that shape product decisions behind the scenes. Because great discovery doesn't fail because of bad ideas. It fails because of people, priorities, and politics. I'll be joined by incredible practitioners: Zsuzsanna Tamás Tamas (Amazon), Ravi Mehta (ex-Reforge, Tinder, Facebook), Rory Woodbridge (The Product Marketer), Tim Herbig (Product Coach), Tamer El-Hawari (Productbench), and Rich Mironov (Mironov Consulting). 450+ senior product leaders. Berlin. September 15-17. Grateful for the strong board behind the scenes: Fabio Muroni, Francesca Cortesi, Salvador Restelli, Csaba Tamas, Florian Bonnet, Pranav Pathak, and Daniele Ronca who's making this happen. Learn more about my workshop: lnkd.in/d8qQKKMt Productlab Conference

AI is a co-pilot—but are you a good pilot? ✈️ Last week, with Daniele Ronca and Productlab, I spoke with a group of Product Managers about the AI transformation I’ve been leading at ablefy. Reflecting on our wins (and some painful losses), I realized something critical: AI is a world-class co-pilot in domains where you are already a skilled pilot. But if you're just a passenger? You’re headed for a crash. In our AI-native program, "Speedboat," we didn't just add AI features. We rebuilt the way we build. The results after 6 months: 🚀 6x increase in development velocity. 📈 30% higher CSAT after just 4 months. ⏱️ Real customers live within 30 days of development. This journey fundamentally changed how I’ve worked for the last 10 years. Here is what "Pilot-mode" looks like now: 🤝 The Codebase is my Best Friend: I chat with it daily to brainstorm ideas and estimate complexity. No more guessing. 🤷‍♀️ Goodbye, Jira Fatigue: We almost dumped Jira. My engineers and I work from prototypes and Miro boards. I see the progress in the code, not in a ticket status. 📃 Instant Context: Briefings for Support and GTM are generated directly from the code + 50 customer interview notes. It’s always up-to-date. 🫎 Creative Muscle: I built a custom business simulator to predict revenue shifts and "vibe-coded" prototypes for instant user testing. But here is the reality check: AI couldn't save us where we lacked expertise. ❌ The Design Gap: We tried letting designers "vibe-code" production UI. Without a deep understanding of engineering structure, it created more review work for engineers than if they’d just built it themselves. ❌ The Context Gap: an external team using AI for security audits without understanding the underlying logic led to massive hallucinations and false alarms. The Lesson: AI empowers you to do what you are good at faster and smarter. But utilizing AI in a field where you lack core expertise leads to frustration, delays, and "fancy" errors. AI won't take your job, but a pilot who knows how to use it will. Are you facing similar challenges and learnt the same or different along the way? Glad to chat! On the side note, kudos to the amazing Speedboat team Shirley Xue Anatoliy Plastinin Oleksandr Osaulenko Pavel Khlustikov Kaan Mert Koç, and our latest wonderful addition Orest Prystayko Max B Bartosz Chlebowicz Look forward to rocking the AI journey with you. #productmanagement #AI #AItransformation #casestudy #AIproduct

Still smiling after a really nice meetup. Great people, thoughtful questions, and one of those rare moments where an AI conversation didn’t turn into hype, buzzwords, or “the model will solve it.” I shared some thoughts on AI Quality, Trust and Human in the Loop and honestly, the room did most of the work. The questions, the examples, the “wait… this happened or could happened to us too” moments were the best part. We talked about why working AI can still fail users, how hallucinations quietly break trust, and why Human in the Loop is not a checkbox you add at the end but a design decision you make from day one. Big reminder for me as well that building AI products is less about sounding smart and more about being honest about uncertainty, limits, and human judgment. Thanks to everyone who joined, asked questions, challenged ideas, and stayed after to chat and connect. These conversations are the reason I enjoy this work so much. Until the next one 👋 Thank you for hosting such a great event Productlab, Lightspeed Commerce, Daniele, Fırat and many more that I cannot list here (Or my memory is just terrible)

Had a great time speaking with UXCam at ProductLab CMTY & CONF> in Berlin last month 🎤 We touched on the importance of output driving outcomes, especially in the age of AI. Whether it’s building AI products for customers or leveraging AI internally to boost efficiency, the key is deeply understanding the value and impact, rather than jumping in just because it’s the trend. Big thanks to UXCam, Nicole Gottselig and Jonas Kurzweg for the conversation. I’m really looking forward to diving deeper in our longer session later this month!

🎤 Had an absolute pleasure speaking at ProductLab CMTY & CONF> Berlin on how to 𝐞𝐬𝐜𝐚𝐩𝐞 𝐭𝐡𝐞 𝐩𝐚𝐢𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐫𝐚𝐩 - 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐥𝐨𝐨𝐩𝐬 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐮𝐬𝐞𝐫 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲. I talked about how industry leaders transform customer love into lasting growth - creating advocacy flywheels that scale far beyond paid channels. The Q&A that followed was the best part: an open, thoughtful dive into the real economics of growth. Huge thanks to the organisers Daniele Ronca Ahmed Wafaey Francesca Cortesi Veronika Morozová for pouring their heart into such an inspiring event - to all the speakers for sharing their hard-earned insights, and to everyone who joined with genuine curiosity and a drive to challenge the status quo 💚

Product discovery holds incredible untapped potential in how many companies build products. I first met Fabio Muroni three years ago when we worked together on the same team at flaconi through Equal Experts. We quickly discovered a shared passion for improving how teams work, especially in product discovery and prioritization, and together, we helped the team build stronger processes and elevate their practice. Since then, we’ve often found ourselves deep in conversation about how product managers and designers can be truly empowered to lead meaningful discovery work within their teams. This year, we finally got the chance to join forces again and we were invited by Daniele Ronca and Ahmed Wafaey as speakers and facilitators at the ProductLab CMTY & CONF>, where we led two product discovery workshops, with 16 product managers representing a wide range of seniority, companies and countries across Europe. Thanks again for having us! The conversations that we shared with the group were incredibly energizing and reinforced a key belief we both share: Discovery is the heartbeat of great product cultures. When discovery becomes a natural part of a team’s rhythm, embedded in rituals, conversations, and decisions, everything changes: • Teams gain clarity and focus on what truly matters, making smarter prioritization and execution choices. • Product managers are empowered as strategic thinkers who shape direction and impact, rather than acting purely as executors. • Cross-functional collaboration flourishes, unlocking more creative solutions from diverse perspectives. • Discovery becomes not just a phase, but a mindset. We collected some useful feedback, and we’re now developing an evolved version of our training to help even more teams and organizations strengthen their product culture through discovery. If you or someone in your network wants to strengthen discovery skills, elevate your product culture, or bring engaging, hands-on workshops to your company or conference we’d love to connect and explore how we can help.

Tomorrow is the day! I'll attend -- and speak! -- at ProductLab CMTY & CONF> in Berlin. It's so energizing to meet other Product people, I'm looking forward to it. Also, happy my talk is in the morning, so I can actually relax and enjoy the talks of others afterward. 😂

Super, super talk by Pranav Pathak on how they Scaled Experimentations with AI at Booking.com ProductLab CMTY & CONF>

It was two weeks ago!? Time flies and two weeks ago I flew to Germany to kick-off my conference speaking season! 🇩🇪 I got things going in Berlin as the opening keynote for the second track at ProductLab CMTY & CONF> where I shared my new talk, ‘Make the Product Shift’ and was blown away by the response from audience, 25% of them registered interest in my upcoming book project with Esra Yetis and Hugo Froes. 📘 Interested in the book? You can register here: lnkd.in/eDN4HQjA Thanks to Daniele Ronca, Ahmed Wafaey and the team for inviting, organising and hosting a great first time conference where they made everyone feel valued and welcome. Can only recommend this to other speakers! Thanks to other speakers and friends who supported my talk from the crowd; Tim Herbig, ✨ Büşra Coşkuner, Christoph Steinlehner and Liza Mello. And all the great new connections I made on the day, to name just a few; Jonas Kurzweg, Nicole Gottselig, Dr. Hayder Schneider, Wijdene Khachaà, Marina Ustinova, Jeremy Tan, Julia Oehme, Annika Grunewaldt, Seda Oğuzer, Armin Krahl, Simone Basso, Bedrettin Güner and Darinka Burovska. 🎤 Interested in bringing this talk to your teams? Let's chat, book a free call here: lnkd.in/e7UfS3_D Next for me; 🇵🇹 PRODUCTIZED in Lisbon, followed by 🇱🇹 Product Leaders Conference in Vilnius.

Thanks for the opportunity to deliver the opening keynote for the ProductLab CMTY & CONF> conference in Berlin! 🚀 It was a pleasure to dive into the intelligence age and explore how we can shift from building AI tools to creating AI workers that solve problems autonomously. Huge thanks to Daniele Ronca and the entire ProductLab team for bringing together such an inspiring community of product thinkers and innovators! #ProductLab #AI #ProductManagement #TechLeadership

If your goal is to get from Berlin to Rome, do you build the car yourself or do you rent one? That was the question Ahmed Wafaey asked us ProductLab CMTY & CONF>. It sounds obvious, but it captures the hype around vibe coding perfectly. Teams are so excited about spinning up AI prototypes in a weekend that they forget the real point isn’t to build the car. The point is to get to Rome. Ebrahim Kargar from HelloFresh spoke about the thrill of speed. How easy it is to test an idea when anyone on your team can vibe code. He’s right, the barrier has dropped to almost zero. But prototypes are not production. If you push vibe-coded features into the wild, you don’t just risk bugs. You risk burning your customer base. You get fake insights. You end up drowning in useless information. Speed alone won’t save you. Everyone can vibe code now. That’s not the advantage anymore. The advantage is knowing what to validate, and when to stop. So if everyone on your team can vibe code, who decides which experiments are worth keeping? Do you stop at internal validation, or do you put them in front of customers? And at what point does speed stop creating outcomes and start creating noise?

It was incredibly energizing and fun to be surrounded by product friends both old and new at ProductLab CMTY & CONF> earlier today. I talked about how agentic AI is changing product management and what we as PMs and leaders can do to ride the tidal wave of change ahead. Sharing the slides I showed here! Thanks Daniele Ronca for the invite. Thank you ProductLab Community for your engaging questions and the discussions that followed my talk. I met many enthusiastic soon-to-be agentic PMs today! The future is bright.

🇩🇪 Arrived in Berlin ready for ProductLab CMTY & CONF> tomorrow! Some final finishing touches to my talk; Make the Product Shift, where I go through my framework for implementing a product operating model. Helping organisations to keep strategically aligned, value driven, outcome focused and financially impactful. Looking forward to seeing everyone there! Although, a little sad to be missing the workshops today by ✨ Büşra Coşkuner Florian Bonnet Erika Lauro and Zsuzsanna Tamás, hopefully we can catch up on how they went tonight.

The SumUp product gang in ProductLab CMTY & CONF> Conferences are great to meet new people but also to learn together with your besties. 🤓 Belem Acosta Maria Martynova Erik Schünemann

I met this guy about two years ago. No job in a shit market, but high ambitions and hungry to learn. He solved his own problem by creating a community of product people in Berlin who want to exchange, learn, grow together. This guy is Daniele Ronca. Along the way, he meets Ahmed Wafaey who becomes one of his heroes and biggest hands-on supporters. Two years later, these two guys have a team of similarly ambitious people: ProductLab CMTY & CONF>. And they run Berlin's first product conference. What a conference! 𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗳𝘂𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘆. In the talks. In the chats. In the faces of the attendees. Also seeing my "Build the right damn thing!" slogan on a poster made me laugh (thanks Christoph for taking a picture). I'll be honest, these days I go to conferences to meet people and exchange, not for the talks. So I missed some talks. But those I went in to listen were beyond my expectations. A mix of hands-on learnings and market interpretations. 𝗧𝗵𝗲 𝘁𝗮𝗹𝗸𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱 𝗺𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲: Mirza Beširović giving us a blueprint of how to up-skill to become a Data/AI PM. Dr. Hayder Schneider sharing his framework of how to decide what to apply Agentic AI for. Francesca Cortesi saying "I don't know" is a valid answer to the question "AI is here - now what?". She triggered us to think about our un-LLM-able strengths. And there are many. I've got a few pictures for you from these talks. Quality of some pics is not the best. Hope it's readable. Of course this also was a place of "meeting IRL for the first time" moments like with Joana Belo Pereira, Julia Oehme, Alexandru Bleau and Christoph Bresler, and catching up with old and new friends like Francesca Cortesi, Tim Herbig, Tamer El-Hawari, Bedrettin Güner, Christoph Steinlehner, Chris Compston and Mirza Beširović and Dr. Hayder Schneider of course. And last but not least: Daniele Ronca and Ahmed Wafaey, what you set up was incredible! Thinking back in the beginning of the year with lots of question marks, what you've created was a very engaging, fun, humorous event with lots of learnings for everyone. Well done Daniele, Wafaey and the whole ProductLab CMTY & CONF> team 👏 2026 is announced - looking forward to next year. Finally a product conference in my hometown and tech hub Berlin ❤️

I wish there was a way to recognize the good old days while you’re still living them, before they slip away so quickly they feel like dreams. ProductLab CMTY & CONF> 2025

A lot of learning and connections happening at the roundtable. The community is starving for human connections and live chats. Lucie McLean Tim Herbig Fabian Strunden were 🔥🔥🔥

What did Tamer whisper to each other that made us laugh so hard in this picture at last week's ProductLab CMTY & CONF>? 🍎 "Luckily, no one knows that Outputs are more important than Outcomes." 🍉 "I actually like GANTT charts more than NOW/NEXT/LATER roadmaps." ⏳ "In my free time, I secretly shred product management bestsellers into confetti." 🥑 "I really do enjoy just building a feature without knowing the problem." 🌶️ "Just finished prompting ChatGPT for three headline-one JIRA issues. Super stressful" 🍇 "My favorite day to deploy is Friday. One of the engineers always does as I tell him." Comment the emoji of your favorite product joke we love to crack. To Tamer: Thanks for being that pragmatic and funny source of inspiration in this product management world (and beyond). 🤝

Taking my book, 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀, on a field trip to Berlin shortly after its official launch. Seeing it in the hands of people who have helped shape it ,like Tamer and Robiert or putting it into the hands of my roundtable session at ProductLab CMTY & CONF> is even more rewarding than holding the final version in my own hands. The paperback version is now available for purchase on Amazon marketplaces around the world, with the Kindle (and audiobook) version following soon: 🇩🇪 Germany, Austria, Switzerland: lnkd.in/epeFF-yF 🇬🇧 United Kingdom: lnkd.in/evjYrJ9F 🇺🇸 United States: lnkd.in/eR_Z-SJG 🇫🇷 France: lnkd.in/eEzVMK4H 🇳🇱 Netherlands: lnkd.in/e5QX966z 🇨🇦 Canada: lnkd.in/e-eHrZhf 🇦🇺 Australia: lnkd.in/eKWCzhy4 🇮🇹 Italy: lnkd.in/ewBkpNGz 🇵🇱 Poland: lnkd.in/e-yqZSYH 🇧🇷 Brazil: lnkd.in/ecxicBwg 🇮🇳 India: lnkd.in/epyVFe7n The book is designed to be both a sequential read and a practical reference that you can access based on your most pressing needs. No matter where you begin, you'll find references to the other domains throughout each chapter, helping you connect the dots and avoid the trap of isolated practices. Of course, in reality, the sequencing across these three domains is much less linear. You might start with explorative Discovery, using insights to set your Strategy, derive OKRs to guide your Deliver, while engaging in more evaluative Discovery to test solutions. But, for the purpose of your and my sanity, I decided on a more distinct approach by arranging them in a particular order. That doesn’t mean it’s the 𝘳𝘪𝘨𝘩𝘵 order you have to follow, and that applies to all circumstances. I will present the aspects of each of the three practices in a way so you can choose your own adventure of where to start and how to make your practices more valuable in your context. I hope you enjoy reading the book as much as I enjoyed writing it for practitioners like you. Thank you for your support, and let me know how the book helps your work.

[Full deck] Last week I had a great time at ProductLab CMTY & CONF> walking PMs everything we’ve learned about build an AI product that gets better everyday. Here’s the deck, and my 11 key messages: 1/ 𝐓𝐞𝐜𝐡 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. What used to take decades now takes months. The next breakout app could hit a million users in hours. 2/ 𝐓𝐡𝐚𝐭’𝐬 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐲 𝐚𝐭 𝐑𝐨𝐰𝐬. Slow burn, then boom. It took 5 years to reach 100k users, then just 6 months to hit 1M after launching AI Analyst. 3/ 𝐓𝐢𝐦𝐢𝐧𝐠 (𝐫𝐞𝐚𝐥𝐥𝐲) 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. A $6k influencer push turned into 30M impressions, 1M sign-ups, and thousands of backlinks. It was the right time, but the product wasn’t perfect yet. 4/ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 *𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲* 𝐜𝐨𝐦𝐞𝐬 𝐝𝐨𝐰𝐧 𝐭𝐨 𝟓 𝐭𝐡𝐢𝐧𝐠𝐬: > Pick problems AI can actually solve > Nail product–solution fit > Price for where the market’s headed > Treat prompts like code. > Set up daily and weekly “KAIzen” reviews to keep improving 5/ 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐰𝐞𝐞𝐭 𝐬𝐩𝐨𝐭 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 Look for problems where success is obvious and users can quickly tell if the AI nailed it or not. Avoid the fuzzy creative stuff that needs endless back-and-forth. That’s why clear, verifiable outputs (like in Rows Analyst or Vision) are so powerful. 6/ 𝐃𝐨𝐧'𝐭 𝐠𝐞𝐭 '𝐤𝐢𝐥𝐥𝐞𝐝 𝐛𝐲 𝐎𝐩𝐞𝐧𝐀𝐈' Build something 10x more useful than raw ChatGPT. The app layer is where 80%+ margins live, but only if you're genuinely more valuable than the base model. Assume models will be cheap, fast, and smart. 7/ 𝐏𝐫𝐢𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐩𝐮𝐜𝐤 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 We're heading toward a world of free, fast, smart AI. Your pricing strategy should be a result of your AI product fit in the frequency × token size matrix. 8/ 𝐀𝐈 𝐂𝐨𝐬𝐭 𝐢𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝟒 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 Context (your data + metadata), Instructions (your system prompt), Result (what the AI outputs), and Reflection (when AI checks its own work). 9/ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐢𝐬 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 Pull requests, testing environments, automated evals. If you're not treating prompts like production code, you're doing it wrong. 10/ 𝐑𝐢𝐭𝐮𝐚𝐥𝐬 𝐦𝐚𝐭𝐭𝐞𝐫. Every day we review metrics and failed questions. Every week we review prompts, models, and conversations. That’s how the product keeps learning. 11/ Enter 𝐑𝐨𝐰𝐬 That’s what we’re doing at Rows.com, the smartest AI spreadsheet in the world. TY again for having me Daniele Ronca, Francesca Cortesi and team!

Last week, I had the pleasure of talking about how AI is changing product managers’ work. Thanks to the ProductLab CMTY & CONF> community and Daniele Ronca for this opportunity, and huge thanks to Gleb Melnikov for making this event happen. Working at JetBrains, we have a front-row seat to observe how fast AI is changing software development. But here's the thing – what happens with the rest of the product development cycle when one part (software delivery) accelerates so fast? I believe we, as Product managers, will soon start operating at a fundamentally different speed using new AI workflows. With these workflows, we won't just ship faster – we'll learn faster. Most of the failed experiments that take months now will take days. Our rate of learning and customer understanding will grow rapidly, and it's already starting. I'm so curious to see where this takes us. 🚀

🚀 Product management is evolving—from shipping features to owning outcomes. I’m excited to speak about how PMs can drive business impact by understanding P&L better and aligning product strategy with company goals. 📊 In this talk titled 'Sustainable Growth', I’ll be sharing practical ways to connect product metrics to financial results and how PMs can speak financial impact to the executives, shareholders and investors. 🎯 Join me at Product Lab Conference (17 - 18 September'2025) in Berlin to explore how product teams can shift focus from short-term wins to long-term value creation and become true partners to the leadership. Get your tickets here -> lnkd.in/e4sct65d Daniele Ronca

I'm excited to share I’ll be speaking at the ProductLab Conference in Berlin on Sep 18 alongside product pals and greats like ✨ Büşra Coşkuner, Tim Herbig, and Tamer El-Hawari, among others. 🎉 In my talk, I will discuss how product management is evolving as AI agents become part of our core stack. We’ll dig into what it means to design not just features, but workflows between humans and autonomous agents. Some of the themes I will explore include: 📌 How to orchestrate multi-agent systems and enable agent collaboration 📌 What product workspaces might look like when AI agents interact across applications 📌 The evolving role of PMs as the connective tissue between human intent and machine execution 🗓 Sep 17–18, 2025 | 📍 Berlin 🎟 Early bird tickets will be available until the end of May -- use code Mirza50 at productlab.app for a discount! Let me know if you’ll be attending -- I'd love to connect. 🤩 cc Daniele Ronca #productLab2025 #AIProductLeadership #agenticEra #humanInTheLoop #productManagement

Wanna become a data informed product leader? Best year for doing that is 2025! Join my workshops at ProductLab Community & Conference> in Berlin. -- Labs Day is on the 17. September with 6 workshops that you can choose from by me, Florian Bonnet and Erika Lauro. My morning workshop: Success metrics that matter: Set up your success engine for sustainable growth My afternoon workshop: Impact Mapping - A Crash Course Get more info about my workshops and your tickets here: lnkd.in/e_qMkCXq -- The conference is on the 18. September with some amazing speakers and product friends like Tim Herbig, Mirza Beširović, David Pereira, Chris Compston and more. Asya Kuznetsova - looking forward to finally meet you in person, I've heard your name so many times now that I want to meet you! 😄 👉 Get your 50 EUR off the conference ticket until end of May with my code BUSRA50 - just enter the code in the checkout. See you in Berlin! 👋

𝐇𝐲𝐩𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡. 𝐋𝐚𝐲𝐨𝐟𝐟𝐬. 𝐍𝐞𝐰 𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐜𝐤. 𝐍𝐞𝐰 𝐂𝐄𝐎. 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞. 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝐁𝐨𝐭𝐡. 𝐀𝐈. 𝐘𝐨𝐮 𝐧𝐚𝐦𝐞 𝐢𝐭. Change just keeps happening. It’s the only constant. Staying on track, making good decisions, and actually thriving when things feel like they’re falling apart — that’s an art. That’s exactly what we’ll talk about at the ProductLab Community & Conference in Berlin. 🎯 I’m hosting a roundtable on mastering the art of change — together with sharp product minds who’ve all faced the storm. 👉 Join us: lnkd.in/eVjFXHsk Happy to see Tim Herbig, ✨ Büşra Coşkuner, David Pereira, Mirza Beširović, Francesca Cortesi, and of course Daniele Ronca and many more at the conference. 𝘈𝘴 𝘈𝘭𝘱𝘩𝘰𝘯𝘴𝘦 𝘒𝘢𝘳𝘳 𝘰𝘯𝘤𝘦 𝘱𝘶𝘵 𝘪𝘵: “𝘗𝘭𝘶𝘴 ç𝘢 𝘤𝘩𝘢𝘯𝘨𝘦, 𝘱𝘭𝘶𝘴 𝘤’𝘦𝘴𝘵 𝘭𝘢 𝘮ê𝘮𝘦 𝘤𝘩𝘰𝘴𝘦.” 𝘛𝘩𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘤𝘩𝘢𝘯𝘨𝘦, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘦𝘺 𝘴𝘵𝘢𝘺 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦.

Last week, I had the pleasure of joining a panel at the latest ProductLab Community & Conference> event! First of all, a huge thank you to Daniele Ronca for organizing these events and for keeping the product community in Berlin alive and thriving. It’s impressive to see your energy and dedication, bringing 80+ people together in one room is no small feat! I was also pleased to see that nearly half of the room had used Airalo ❤️. The panel was a great conversation around some truths about building products and product careers. It was a pleasure sharing the stage with Julie Kamel and Alex Allan! We exchanged thoughts on product management, career paths, AI, and personal stories. A special thanks to Julie for sharing your story, especially about Lebanon. I’m always impressed by the resilience and strength of the Lebanese people, constantly restarting and moving forward, no matter what. 👉 AI and Product Management Personally, I see AI as just another technology among many. Yes, it’s the trend right now, but we’ve seen plenty of trends before: A/B testing, mobile-first, growth hacking, personalization & machine learning, product-led growth and now AI. In my opinion, it’s a powerful enabler that helps product people do more, faster, and better, if you know how to use it. I definitely don’t see it as a threat, quite the opposite. Product people aren’t going anywhere. If anything, we’ll be more empowered to make better-informed decisions, rely less on other team members, and focus on higher-value, strategic work. 👉 We also explored what it means to be a “top 1% PM” My take? It depends on the company, its stage, and the management team. A top 1% PM in one company might mean something very different in another. What matters is knowing your strengths, understanding where you add the most value, and making sure that aligns with the company and leadership. And stay curious! You should interview the company as much as they interview you. Product is a constant learning journey. If you want to stay in product, you need to keep learning, otherwise, you risk falling behind. New trends will always come, and with the rise of AI, they’re evolving even faster. 👉 Lastly, we reflected on intentionality in our careers My path has been a mix of clear vision and serendipity, following opportunities aligned with what I enjoy, while building an international career and gaining diverse experience across different products and industries. In each role I’ve taken, there has been a clear intent, often involving creation, redefining, and helping shape new industries. I often write about how I envision my career and the role I want to play in the next 5 years. Thanks again Daniele Ronca, Wunderflats for hosting, and to everyone who joined! Looking forward to the next event.

𝗬𝗼𝘂𝗿 𝗣𝗠 𝗖𝗮𝗿𝗲𝗲𝗿 𝗜𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗻𝗴? Last week, I attended a panel discussion on “𝗦𝗼𝗺𝗲 𝗧𝗿𝘂𝘁𝗵𝘀 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗚𝗿𝗲𝗮𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗣𝗠𝘀” alongside Stephanie Kazalac , Product Director at Airalo, and Alex Allan, Fractional CPO at Digital North, moderated by Manizeh Dossa. It was great to exchange ideas and discuss with 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀. Each one of us on the panel shared our own story— different experiences, and different lessons learned. And that’s the richness of it: the audience gets to take what resonates with them and apply it in their own way. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗔𝗜 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗧𝗼𝗼𝗹, 𝗡𝗼𝘁 𝗮 𝗧𝗵𝗿𝗲𝗮𝘁 We all agreed—AI is not taking over PM jobs, at least not in the next 5 years. But what’s certain is that AI is transforming how we work. Instead of fearing it, PMs should focus on leveraging it. AI enhances a PM’s work by streamlining documentation through ticket and user story writing, quickly analyzing user feedback to identify patterns, and accelerating prototyping and ideation for faster iteration. The mindset shift is simple: AI isn’t replacing product managers—it’s creating new opportunities. The real question is: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲? 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗧𝗼𝗽 𝟭% 𝗣𝗠 𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬% The answer? 𝗣𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸. There’s no shortcut. • Read the books, the articles. • Attend the webinars, the networking events. • Accumulate experience—not just in big strategy, but in the small, messy, hands-on details. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 We also discussed whether we were intentional about our careers. For me, the answer is clear: 𝘆𝗲𝘀. From the very beginning, I knew I wanted a career that gave me the freedom to work anywhere in the world. That shaped my choices—my field of study, my job opportunities, my mindset. But there’s no one-size-fits-all formula. Whether through a vision board, a life vision story, or daily intentional actions, what matters is having clarity on where you want to go and taking small steps every single day to get there. 𝗥𝗲𝗰𝗮𝗽 • AI isn’t taking your job—use it to level up. • There’s no magic formula to becoming a top PM—Experience and effort. • Success isn’t luck—it’s about being intentional with your career choices. 𝗕𝗶𝗴 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 Wunderflats 𝗳𝗼𝗿 𝗵𝗼𝘀𝘁𝗶𝗻𝗴, ProductLab Community & Conference> 𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 Daniele Ronca 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴, 𝗮𝗻𝗱 Emmi Meurling CPO at Wunderflats 𝗳𝗼𝗿 𝗴𝗶𝘃𝗶𝗻𝗴 𝗺𝗲 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Your future career is built on what you choose to do today. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿𝘀?

Here are my predictions for product management in 2025, taken from my recent talk in Berlin. Making predictions is obviously a fools' game, because no one knows what's going to happen in the future, and you're only ever one announcement away from being made to look stupid. I was asked in the Q&A how I came up with these predictions. It's simple enough: 🤔 Keep an eye on the current prevailing narrative 🤔 Apply a filter based on the incentives & motivations of the narrators 🤔 Learn about the capabilities and limits of technical enablers 🤔 Extrapolate using your understanding of human nature 🍳 Wait for the egg on your face Anyway, the predictions: 1️⃣ LinkedIn will remain a hellhole (and probably get worse) - we're awash in engagement-bait slop, AI-generated garbage and algorithmic choices that reinforce all of the above 2️⃣ The job market will improve (but it’s still tough out there) - check out James Gunaca's wonderful job market reports. The trend is up but the numbers are low. Concentrate on differentiating yourself if you want to get an interview. 3️⃣ PMs will have to justify their existence (but this is probably a good thing) - anyone who can't justify themselves is probably in trouble, and we should stand up for our craft and the benefits of our role (which many people think they can do, simply because they only see parts of it)] 4️⃣ AI will NOT kill product management - don't keep your head in the sand, do keep up-to-date with developments and try to see through the hype. Consider the motives of the people tub-thumping the loudest, but also realise that naysayers are probably wrong too. Use AI for what it's good at, and don't have unrealistic expectations. Happy 2025!

Whenever I give talks about #changes and #uncertainties, I'm never quite sure what stories I'll hear from the audience. However, I've consistently observed a collective sigh of relief that such challenging topics are allowed to be explored. Last week at the ProductLab Community meetup, as usual, I shared a talk on navigating changes and uncertainties. This time, I was amazed by the open, frank, and deeply human responses from the audience. People shared stories ranging from minor daily plan changes to the turbulent emotions surrounding layoffs, from the poignancy of life and death to profound explorations of value and meaning. Moments like these continually remind me that companies and societies are made up of people with thoughts and feelings, each on a unique journey. It's often assumed that workplaces demand an almost robotic logic and detachment from their employees. Yet the truth is, we're all human, with human needs, beneath any façade we might put on. As we navigate this fascinating world of rapid changes and uncertainties, creating inner space to allow ourselves to process our emotions, and in turn respond wisely becomes increasingly important. As a collective, what might happen if we gradually learn to create that space in the workplace, allowing us to lean into our humanity? What if we create room for poignant experiences to be present, explored, and learned from? What are your thoughts on this? I'd love to hear your experiences and perspectives in the comments below. —— Thank you Daniele for making these amazing events happen. Thank you to the other wonderful speakers, Chiedza, Bedrettin, for sharing your insights and knowledge. And also a huge thank you to everyone who shared your stories in such open, sincere, and brave ways.

I joined the ProductLab Community in Berlin Tuesday evening to talk about “Onboarding Corporate Governance Data”. My main goal of the night was to convince the others that Corporate Governance is quite the cool product category (for some reason people assume differently....🙃). And judging from the discussions we had afterward - I was successful. There were three main onboarding challenges we at Fides faced when starting to build our platform three years ago: ❓How do you onboard data that is hidden in some (scanned) legal document? ❓How do you make sure data is always up to date if certain parts of a workflow usually happen outside your platform (looking at you, Handelsregister…) ❓How do you deal with the lawyer's phenomenon of “It depends…” when it comes to data Three years later we have an answer to each of these questions. If you want to hear these answers or are curious about our product or the potential of Corporate Governance as a product category - reach out 🤓 Thanks again to all the volunteers at the ProductLab Community and Daniele Ronca!

To add AI or not to add AI, that’s the question! I’m excited to join ProductLab’s summer party in Berlin next week. There will be 10 talks in total, covering topics from scaling innovation to enabling data-driven decision-making. I’ll also share our experiences at nuvo, particularly how we decide if AI is the right solution for the challenge. A big thanks to Daniele Ronca and the ProductLab Community for organising this!

🎉 Exciting News! 🎉 We're thrilled to announce that HelloFresh is hosting a major event focused on one of the hottest topics in the industry today: Product Management of Data Products! On 27.08, ProductLabs and HelloFresh are bringing together 10 expert speakers across 2 stages to share their insights on what it takes to become a great product manager in the era of AI and data-driven innovation. 🚀 At HelloFresh, we believe in the power of disciplined product management and have been evolving our practices over the years to lead the charge in this rapidly changing landscape. This event is a testament to our commitment to pushing the boundaries and fostering a community of forward-thinking product professionals. Whether you're a seasoned PM or just starting your journey, this event is packed with valuable insights to help you excel in managing data products and leveraging AI to deliver exceptional value. Looking forward to seeing you there! 🌟 #ProductManagement #DataProducts #Innovation #HelloTech #HelloFresh

Mark your calendars: August 27th is your event if you are into Data or Products or Data Products! The ProductLab Community will host their summer party at the HelloFresh Campus. You have the chance to listen to various PM-Topics, meet other product-nerds and enjoy a wonderful summer night. 🍹 Also, I will be speaking about the journey, challenges and lessons learned from building a product around legal and governance data. 🤓 Can't wait for this - thanks to the ProductLab Community and our hosts for the night! Make sure to sign up before all spots are taken lu.ma/bvdrkjs5 #Productmanagement #legaltech

Shoutout to all professionals passionate about Data & Security products and platforms - please join us for an exciting, thought-provoking and insightful series of talks and networking on 27 Aug, hosted by ProductLab Community at the HelloFresh Berlin campus. The event boasts of seasoned leaders on the panel, from Amazon Web Services (AWS) , HelloFresh , Nuvo, Exxeta , Prima and Ecosia , among others. 📣 Hurry and reserve your spot before we run out of seats! 🗓️🎤🚀

𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀! 📢 On the 27th of August, I'll speak at the ProductLab Community event at the HelloFresh campus. 🔵 I'll share lessons from my experience connecting AI strategy to product development. You'll hear about my favorite topics, such as 𝗦𝘁𝗿𝗮𝘁𝗢𝗽𝘀, 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 and, of course, 𝗱𝗮𝘁𝗮 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴. 🏄‍♂️ To keep up with the logistics and network with the best product people in Berlin, join the ProductLab community; I'll share the link below. Daniele Ronca, thank you for the invitation! #productstrategy #dataproducts …see more

The other week I took part in two speaking events. One in London, One in Berlin. I call this a european speaking tour! London was a lighting talk, so two stories and wrap up Berlin was a longer slot, so while I listened to advice and cut a lot of content I should have cut more - or ignored the time limit! Not sure when the next European tour will but if you attended thanks for listening and for the question and hope the lessons were useful. Big shoutouts to Paul Pechey and Daniele Ronca for the creating great communities. **CTA: Go and sign up at both** And thanks Cate Czerwinski, Dave Feldman, Hiya Gaine and Jim Beattie for the feedback before hand. …see more

I really appreciate people who give books as gifts! Nowadays I only buy the paper books I value to keep on my bookshelf for safekeeping. I mainly read/listen to eBooks/Audiobooks. Daniele Ronca gave me one of my all-time favorites in appreciation for my presentation last Thursday at ProductLab's event. My presentation was about a massively overlooked opportunity for Product People to stand-out! Check the comments if you want a free 1-on-1 session to learn more about the topic. For my presentation Daniele gifted me the book "Never Split the Difference" by Christopher Voss. Because it is a gift from Daniele Ronca and it's a book I love and learned a lot from, it has earned a place on my bookshelf, amongst my other favorites! How does your bookshelf look like? What are your favorite books on it?

I had much fun presenting at the community talk hosted/sponsored by Babbel & Amplitude. I have a special place in my heart for events that are jock full of product people because I can go more in-depth when I'm trying to spread the growth gospel and how it all ties back to business. This was also reflected in the questions which are always a lot of fun to answer and show me time and time again how this profession is full of passionate people who want to do something meaningful. Thank you for having me and putting it all together. Esther & Daniele

The one reason why Airbnb/Taxfix international expansion journeys were so different? I’ll share my experience of spending the last 12 years of my life scaling these two companies. See you tonight.