Name: ProductLab Conference Reviews on Testimonial.to
Rating: 5.0 (7 reviews)

Krzysztof Boguski

Product Portfolio Manager @ AIUT AIUNEO

Some milestones require you to pause building, look at the screen, and smile. When I first started building the digital map for ProductMeetups, the goal was straightforward: to make it easier for product professionals to find local events and connect. I never expected that major European communities would start reaching out so quickly. Today, I get to proudly point at the screen. We are officially partnering with Productlab! A massive thank you to Daniele Ronca for seeing the vision and bringing his incredible three-day Berlin conference onto our radar. Having top-tier organizers validate what we are building is the ultimate motivation to keep pushing updates and shipping new feature. To celebrate, Daniele gave us something huge for the community: ⭐ FREE online tickets ⭐ A 50 Euro discount for the in-person event in Berlin Want to grab one of the free spots or the discount code? Head over to the newest post on the ProductMeetups.com company page, follow the quick instructions, and I will personally send you the access code! Thank you to everyone testing the platform, sharing events, and supporting the journey. We are just getting started. #ProductManagement #ProductLab #TechEvents #BuilderJourney #ProductMeetups #Berlin #Networking

Jul 16, 2026

Tim Herbig

Product Management Coach, Author, and Speaker

A strategy that sounds convincing can still be impossible to execute. “Our strategy is to increase revenue.” “We need to improve retention.” “This roadmap item supports our strategic priority.” All plausible statements. None of them tells a product team what to do differently, and there's no clarity on how to measure success. On September 16, I’ll work through this gap in a hands-on workshop at Productlab in Berlin: 𝗙𝗿𝗼𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗵𝗼𝗶𝗰𝗲𝘀 𝘁𝗼 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 During the morning, we’ll turn fuzzy strategic ambitions into choices you can explain in plain English and connect them to your company’s direction. In the afternoon, we’ll translate those choices into tangible leading indicators for your goal-setting (whether through OKRs or another goal framework) that show whether your roadmap is making real progress. You’ll leave with practical ways to: • Articulate and test strategic choices that allow you to say no • Connect product and company strategy • Derive meaningful metrics beyond revenue KPIs • Measure progress against roadmap priorities Learn more and get your ticket here: herbig.link/3bT0Tk

Jul 14, 2026

Serenis

Il 1° luglio siamo stati all’evento di Productlab ospitato da Officina 18, e abbiamo capito (se mai ci fosse stato il dubbio) che fare prodotto oggi non è mai solo una questione di prodotto. Il titolo originario dell'intervento era "Da grande voglio fare il PM", ma poi è diventato "This Was Never Just About the Product". E in questo cambio di rotta c'è tutta la verità su questo lavoro. Ha preso parola Carlo Alberto Gaetaniello, il nostro Chief Product Officer. È stato un confronto aperto e senza filtri su cose che spesso non si dicono su LinkedIn: 1. Le carriere che fanno i giri immensi - perché non esiste un percorso lineare per arrivare a ricoprire ruoli di leadership; 2. L’AI e il fattore umano - come cambiano i team e come l'intelligenza artificiale ridisegna le competenze (e il nostro modo di lavorare); 3. Gestire il caos che cresce - come mantenere la calma e l'agilità quando l’azienda scala e il digital si scontra con la complessità dei processi sul territorio; 4. L’ansia (buona) della responsabilità - quanto pesano le decisioni quotidiane e la compliance quando il tuo prodotto tocca la salute e la vita delle persone? 5. Uno sguardo fuori - i trend in arrivo da San Francisco che anticiperanno il futuro del Product in Europa. Insomma: "This Was Never Just About the Product", ed è proprio questo a rendere questo lavoro così faticoso, ma anche incredibilmente stimolante 💜

Jul 3, 2026

Birte Loeckel

Fractional Director of Product

A lot of discovery doesn’t fail because people don’t know the methods. It fails because someone important already has an opinion. That’s one of the things I’ll talk about in my workshop “Discovery & Validation in the AI Era” at Productlab Conference this September, on the Craft & AI Day. We’ll cover practical discovery and validation methods, what AI can do for us nowadays, and when research is not needed. But we’ll also talk about the less glamorous reality: stakeholder management, credibility, and company politics. Because in product, a good idea is not enough. If nobody trusts the process, the evidence, or the person presenting it, your lovely discovery work can die a very corporate death. So this workshop is not just about how to do discovery. It’s also about how to get it to survive the organisation. Very few spots are still open --> Sign up now! What kills discovery faster in your experience: no time, no trust, or too many opinions?

Jul 2, 2026

Christian Idiodi

Partner at Silicon Valley Product Group

Spent a great evening with Productlab in Berlin last Wednesday, talking about Product Management in the Generative AI Era. No performance, just a room of sharp minds talking honestly about where product is headed. Big thanks to Daniele Ronca at ProductLab for organizing this event, and to the sponsors, mobile.de and Miro. This is the work. Grateful to be part of it. #ProductManagement #ProductLeadership #GenerativeAI #Berlin

Jul 1, 2026

Pranav Pathak

Product Director, AI & ML @Booking.com

I spoke at Productlab Conference last year and liked what Daniele is building enough to join the board. So this one is personal. On September 15 I'm spending the day at Leaders Lab, the leadership day that opens the conference, in Ravi Mehta's room (Reforge, ex-CPO Tinder, ex Meta and Tripadvisor), which is the part I'm most looking forward to. It's a small room of ~60 Heads of Product, VPs and CPOs, built around four working sessions that each set up the next: 1. How customer expectations have actually shifted in the AI era. 2. Where your product is genuinely strong, and where it's exposed. 3. The AI product only your company could build. 4. The team that has to ship it. Ravi runs the room; facilitators like Lucie McLean and Florian Bonnet rotate the tables to push past the surface answers. You leave with decisions. If you lead product and you'll be in Berlin on the 15th, come visit. 👇 🗓️ September 15, Leaders Lab 📍 The Social Hub, Berlin 🎫 Tickets: www productlab. app /agenda/15

Jul 2, 2026

Sascha Stehling

Executive Leader for Digital Growth

Last night I had the pleasure of attending a talk by Christian Idiodi about the role of product management and the impact of AI. Christian is a great storyteller, who captured the audience with his narrative and his insights from start to finish. The main points I took home for myself: 💰 AI changes the economics: Experimentation and iteration gets cheaper and faster, but competition intensifies and the risk of producing waste (aka products not fulfilling customer expectations) rises. The role of product, to solve problems in a way customers are willing to pay for, remains as important as ever. And, everyone can build prototypes now. But the role of engineering is still to build stable, scalable and secure products. 🏋‍♀️ AI raises the bar: When everyone is able to build faster, cost does not go down but expectations are raised. In a recent article, Ralf Biesemeier pointed out how the invention of the washing machine did not mean less time washing, but higher expectations about clean shirts. This is happening now with AI. And one phrase stuck with me: „You can „claude“ any app. So Claude has already entered Silicon Valley language patterns as a representation of an action like Google did in the 90s. Is your bubble using Claude as a verb yet? What is your opinion about the impact of AI on building products? It was a very inspiring evening. Thanks for bringing such great speakers to Berlin Productlab, mobile.de and Miro

Jun 25, 2026

Miruna Popa

Senior Product Analyst

“We are using AI to accelerate our misery” said Christian Idiodi last night during Productlab ‘s latest meetup. After a moment of quiet, laughters exploded in the room. Product people are facing the same problem: we are all trying to make sense of the speed that we can do things now, but still struggle to decide on what to focus. Here’s the thing: you don’t need to know which idea is the best. You need to know, of the 20 ideas, which are the worst 5. Ideas were plenty, even pre-AI. What we are losing sight of is how to experiment with all the ideas we have, efficiently and effectively. That gap is an experiment design problem. Running multiple tests simultaneously, against your success metrics is possible. The big bets are easier to measure than the anxiety tells you. We now have the tools to learn faster and have a clear direction. But it takes discipline to trust the experiments and stop when the data says so. If #ProductlabConf schedules even half their talks as inspiring as Christian’s, we are in for a great ride in September 🙂.

Jun 25, 2026

Alexander Tikhomirov

Cope Pilot Co-Founder

Christian Idiodi didn't say a thing I hadn't heard before. It still changed what I'll do this week. Most people who've tried to understand product management know Marty Cagan. Fewer know his partners at Silicon Valley Product Group, but almost everyone in the field has absorbed the principles they put into the world through their work and their books. You'd think it would be hard to be surprised by that. But like any principles tied to flexible effectiveness rather than dogma, they're easy to understand and hard to master. Easy to nod at, hard to live by. Sometimes it feels like those principles, and the companies that genuinely follow them, are unicorns from a parallel universe. Fairy tales. Meanwhile the real world runs on projects, deadlines, endless Gantt charts, and roadmaps. People like Christian, without saying anything new, in plain words and simple examples, bring that idealistic picture back down to reality. He spoke on product management in the generative AI era, hosted by Productlab. And the most valuable thing I took away wasn't a new idea. It was the felt sense that behind these principles sit concrete, doable instructions. The classic aha effect: yes, this is actually possible, and changing something is closer than it looks. Deliver. Earn trust. Show stakeholders by example that work can go differently. Explain how you work, and offer to turn it into a process. And always, ALWAYS, think about the value users will actually pay for. I got to ask a question too. I asked what he'd advise someone at the very start of a startup: no resources, no funding, not much built yet, and an enormous pile of tasks. I had Cope Pilot in mind, of course. The answer was concrete: use every capability AI gives you to run as many experiments as possible and find product-market fit as fast as you can. Sounds clear. It's so hard to do. I immediately started turning over what I could test: - A radically different UI direction - Content policy and tone of voice - The social dimension of fighting burnout - Delivering value to the user as early as possible... ... and many other user stories from our backlog. They're all there, all based on real pains drawn from interviews with real people who tested our product. The point was never that we don't know about them. The only question is how to build prototypes and experiments that check which of the underlying pains genuinely need solving, and how to do it as fast as possible. I'm still learning that product management skill. Christian is an extraordinarily inspiring speaker. And sometimes that doesn't require saying the right things at all. It's enough to make people stop and ask what they, here and now, could do differently. It was nice to have a talks with Stan Satiukov, Anastasia Buryak, Miruna Popa, Elsa Katharina Wagener, Chadha Amara, Mojgan Behravan and others! For those who are still here: take a look at #ProductLabConf in September by Productlab, I hope there'll be even more wonderful speakers

Christian Idiodi didn't say a thing I hadn't heard before. It still changed what I'll do this week. Most people who've tried to understand product management know Marty Cagan. Fewer know his partners at Silicon Valley Product Group, but almost everyone in the field has absorbed the principles they put into the world through their work and their books. You'd think it would be hard to be surprised by that. But like any principles tied to flexible effectiveness rather than dogma, they're easy to understand and hard to master. Easy to nod at, hard to live by. Sometimes it feels like those principles, and the companies that genuinely follow them, are unicorns from a parallel universe. Fairy tales. Meanwhile the real world runs on projects, deadlines, endless Gantt charts, and roadmaps. People like Christian, without saying anything new, in plain words and simple examples, bring that idealistic picture back down to reality. He spoke on product management in the generative AI era, hosted by Productlab. And the most valuable thing I took away wasn't a new idea. It was the felt sense that behind these principles sit concrete, doable instructions. The classic aha effect: yes, this is actually possible, and changing something is closer than it looks. Deliver. Earn trust. Show stakeholders by example that work can go differently. Explain how you work, and offer to turn it into a process. And always, ALWAYS, think about the value users will actually pay for. I got to ask a question too. I asked what he'd advise someone at the very start of a startup: no resources, no funding, not much built yet, and an enormous pile of tasks. I had Cope Pilot in mind, of course. The answer was concrete: use every capability AI gives you to run as many experiments as possible and find product-market fit as fast as you can. Sounds clear. It's so hard to do. I immediately started turning over what I could test: - A radically different UI direction - Content policy and tone of voice - The social dimension of fighting burnout - Delivering value to the user as early as possible... ... and many other user stories from our backlog. They're all there, all based on real pains drawn from interviews with real people who tested our product. The point was never that we don't know about them. The only question is how to build prototypes and experiments that check which of the underlying pains genuinely need solving, and how to do it as fast as possible. I'm still learning that product management skill. Christian is an extraordinarily inspiring speaker. And sometimes that doesn't require saying the right things at all. It's enough to make people stop and ask what they, here and now, could do differently. It was nice to have a talks with Stan Satiukov, Anastasia Buryak, Miruna Popa, Elsa Katharina Wagener, Chadha Amara, Mojgan Behravan and others! For those who are still here: take a look at #ProductLabConf in September by Productlab, I hope there'll be even more wonderful speakers

Jun 25, 2026

Roman Mazur

Lead Product Manager @ Miro

Yesterday I had a pleasure to visit another fantastic event from Productlab where Christian Idiodi was sharing his thoughts on product management in the AI era. It was one of the most inspirational talks I've had in a long time. Tbh it was hard to take notes because the presentation was super engaging, but these are a few things I took home: - AI Disrupts Delivery, Not Strategy. While AI heavily accelerates execution, like prototype generation, code production, research synthesis, and data analysis, it does nothing for strategy. - Empowered Teams Over Process. The alternative is to lead empowered teams by giving them clear problems to solve rather than predefined tasks. Ultimately, AI cannot replace the core human pillars of leadership: judgment, taste, ethics, strategy, and leadership. - The true value of product management isn't found in delivery overhead like slides, emails, and OKRs, but in defining which problems to solve. Huge thanks to Miro and mobile.de for making this happen!

Jun 25, 2026

Julie Kamel

Head of Product & Design

𝗔𝗜 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗲𝘅𝗽𝗼𝘀𝗲 𝗶𝘁. Christian Idiodi, Partner at Silicon Valley Product Group, made the case that cuts against most of the noise about AI and product. AI changes nothing about what product is. It only makes a weak product organization fail faster. 𝗔𝗜 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗮 𝗯𝗿𝗼𝗸𝗲𝗻 𝗺𝗼𝗱𝗲𝗹 His sharpest line was that AI does not fix broken models, it 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 them. In a feature factory, that means more features nobody needs, shipped faster. Higher output, lower outcomes. 𝗔𝗜 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁 Idiodi was precise about the split. AI accelerates prototyping, data analysis, research synthesis, and code. It does not touch judgment, taste, strategy, ethics, leadership, or most importantly, product sense. The mechanical work got cheaper. The thinking got more valuable. 𝗔𝗜 𝗲𝘅𝗽𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝗹𝗼𝗴 𝗮𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗼𝗿 His warning to product managers was direct. If you are a backlog administrator, AI will expose that quickly. The role was never writing tickets. It was deciding which problem is worth solving in ways that customers ♥️ and yet work for the business. It has never been the technology. It has always been the people. Where has AI made your team faster at the wrong thing? Thank you to Productlab for organizing, to mobile.de for hosting, and to Ahmed Sulaiman for pushing me to attend. Good to see you Veronika Morozová! #ProductManagement #ProductLeadership #ProductLabConf #ProductStrategy #BerlinTech

Jun 25, 2026

Julie Kamel

Head of Product & Design @ Neo Mena Technologies

𝗧𝘄𝗼 𝘁𝗮𝗹𝗸𝘀, 𝘁𝘄𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗿𝘂𝘁𝗵𝘀 𝗜 𝗮𝗺 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 Last week at Techspace, two product leaders made the same point from very different battle scars: the expensive part of building with AI is no longer the AI. 𝗧𝗵𝗲 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁 𝘄𝗮𝘀 𝘁𝗼 𝗿𝗲𝗯𝘂𝗶𝗹𝗱. 𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘄𝗮𝘀 𝘁𝗼 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗶𝗿𝘀𝘁. 🔍 Ronja Quester, Lead PM at Bayer, found half of the menopause app users opened the symptom tracker once and never returned. Her team used synthetic personas to explore, then surveyed 100 real users. AI did not generate the insight. It clustered 100 open-text responses into themes in hours, work that usually dies in a backlog. The surprise: mood and sleep mattered more than hot flushes, the symptom every menopause campaign leads with. Months later, the redesigned tracker is still stuck in regulatory approval. AI gave her the answer in days. The system needed quarters to ship it. 𝗗𝗲𝗺𝗼𝘀 𝗮𝗿𝗲 𝘀𝗵𝗼𝗿𝘁. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗹𝗼𝗻𝗴. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗳𝗮𝗶𝗹. ❌ Csaba Tamas, CPO at Parloa, cited research showing only 5 to 15 percent of AI projects succeed. His diagnosis: 70 percent of success is people and process, 20 percent data, 10 percent the model. Most teams optimize the 10. The number that stopped the room: a 10-step agent workflow with high per-step accuracy still collapses to roughly one in three end-to-end successes. 𝗪𝗵𝗮𝘁 𝗯𝗼𝘁𝗵 𝘁𝗮𝗹𝗸𝘀 𝘄𝗲𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗮𝘆𝗶𝗻𝗴 Synthesis, drafting, prototyping are cheap. What stays expensive is everything AI cannot touch: regulatory sign-off, stakeholder trust, agent reliability past step three. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝘂𝘁 𝗶𝗻 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗲𝗱 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀? ⚖️ Bring regulatory and compliance into discovery, not at the end. 🧩 Ship in evidence-backed increments. Risk officers approve smaller surface areas faster. 🛡️ Treat AI evaluations and audit trails as a feature, not a side artifact. 𝗔𝗜 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗱𝗼 𝗻𝗼𝘁 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗹 𝗶𝘀 𝗴𝗼𝗼𝗱. 𝗧𝗵𝗲𝘆 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗮𝗿𝘁𝘀 𝗔𝗜 𝗰𝗮𝗻𝗻𝗼𝘁 𝗳𝗶𝘅. Thank you to Productlab for organizing, to Veronika Morozová for moderating, and to UserTesting for sponsoring. 𝗪𝗵𝗲𝗿𝗲 𝗱𝗶𝗱 𝗔𝗜 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮 𝘄𝗲𝗲𝗸, 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗵𝘂𝗺𝗮𝗻𝘀 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯? #ProductManagement #AIProductDevelopment #ProductLeadership #RegulatedIndustries #AIAgents #BerlinTech

𝗧𝘄𝗼 𝘁𝗮𝗹𝗸𝘀, 𝘁𝘄𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗿𝘂𝘁𝗵𝘀 𝗜 𝗮𝗺 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 Last week at Techspace, two product leaders made the same point from very different battle scars: the expensive part of building with AI is no longer the AI. 𝗧𝗵𝗲 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁 𝘄𝗮𝘀 𝘁𝗼 𝗿𝗲𝗯𝘂𝗶𝗹𝗱. 𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘄𝗮𝘀 𝘁𝗼 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗶𝗿𝘀𝘁. 🔍 Ronja Quester, Lead PM at Bayer, found half of the menopause app users opened the symptom tracker once and never returned. Her team used synthetic personas to explore, then surveyed 100 real users. AI did not generate the insight. It clustered 100 open-text responses into themes in hours, work that usually dies in a backlog. The surprise: mood and sleep mattered more than hot flushes, the symptom every menopause campaign leads with. Months later, the redesigned tracker is still stuck in regulatory approval. AI gave her the answer in days. The system needed quarters to ship it. 𝗗𝗲𝗺𝗼𝘀 𝗮𝗿𝗲 𝘀𝗵𝗼𝗿𝘁. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗹𝗼𝗻𝗴. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗳𝗮𝗶𝗹. ❌ Csaba Tamas, CPO at Parloa, cited research showing only 5 to 15 percent of AI projects succeed. His diagnosis: 70 percent of success is people and process, 20 percent data, 10 percent the model. Most teams optimize the 10. The number that stopped the room: a 10-step agent workflow with high per-step accuracy still collapses to roughly one in three end-to-end successes. 𝗪𝗵𝗮𝘁 𝗯𝗼𝘁𝗵 𝘁𝗮𝗹𝗸𝘀 𝘄𝗲𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗮𝘆𝗶𝗻𝗴 Synthesis, drafting, prototyping are cheap. What stays expensive is everything AI cannot touch: regulatory sign-off, stakeholder trust, agent reliability past step three. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝘂𝘁 𝗶𝗻 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗲𝗱 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀? ⚖️ Bring regulatory and compliance into discovery, not at the end. 🧩 Ship in evidence-backed increments. Risk officers approve smaller surface areas faster. 🛡️ Treat AI evaluations and audit trails as a feature, not a side artifact. 𝗔𝗜 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗱𝗼 𝗻𝗼𝘁 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗹 𝗶𝘀 𝗴𝗼𝗼𝗱. 𝗧𝗵𝗲𝘆 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗮𝗿𝘁𝘀 𝗔𝗜 𝗰𝗮𝗻𝗻𝗼𝘁 𝗳𝗶𝘅. Thank you to Productlab for organizing, to Veronika Morozová for moderating, and to UserTesting for sponsoring. 𝗪𝗵𝗲𝗿𝗲 𝗱𝗶𝗱 𝗔𝗜 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮 𝘄𝗲𝗲𝗸, 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗵𝘂𝗺𝗮𝗻𝘀 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯? #ProductManagement #AIProductDevelopment #ProductLeadership #RegulatedIndustries #AIAgents #BerlinTech

Apr 30, 2026

Csaba Tamas

CTPO @ Parloa

Had the privilege of sharing the stage at Productlab Berlin last Wendesday - 40+ people, a perfect spring evening dedicated to a room full of honest AI conversations. Worth every minute. The three key aspects I thought are important to share: 1. Reliability is a compound metric. A 95%-accurate agent running a 10-step workflow succeeds only 60% of the time. That's why we should assess AI at the call level, not at the task level. 2. Trust ≠ accuracy. 47% of enterprise AI users made at least one major business decision in 2024 based on hallucinated content - yet trust in AI output remains high. We're not skeptical enough, and our systems don't help us be. We should design for verifiable outputs, not just accurate ones. 3. The harness is the product. LangChain improved task success from 52.8% to 66.5% without changing the underlying model. Only the harness changed. The moat isn't the model — it's the deterministic infrastructure wrapped around it.

Apr 27, 2026

Alexander Tikhomirov

Product & Engineering

Synthetic users, real insights, and all about AI agents I showed up at last night's Productlab x UserTesting event already tired. Honestly, I didn't have the energy for active networking this time. But I didn't regret coming for a moment, because both speakers were worth the evening on their own. Ronja Quester from Bayer | Consumer Health walked us through their menopause support app, an internal startup she's been leading. She shared the real challenges and wins of building it, with a particular focus on how they run user testing in the age of AI. What stuck with me most was how sequential their approach was: they started with synthetic personas, and only then moved on to real users. By the end of the talk I had a question ready: how different are the answers from synthetic personas compared to real users, and is it actually worth using synthetic ones at all? Ronja answered it before I could raise my hand. Yes, it's worth it, at least as a way to generate hypotheses that you then go and test in the real world. And the real world, of course, never fully cooperates. It keeps throwing back insights you couldn't have predicted. Listening to her, I caught myself thinking that the structure of their product and Cope Pilot is actually pretty similar, even though we're working on a different problem. Which means there's probably a lot we can borrow from their approach to AI-assisted user research. The second speaker was Csaba Tamas, CPO of Parloa. His talk was the most structured, clear, and thought-through overview of agentic systems I can imagine fitting into 15 minutes. Problems, solutions, real use cases, evaluations, guardrails, all of it. I'd happily sit through a full lecture, or two, or a whole course from him on AI and agents. He really seems to understand this field, to the extent that anyone can keep up with it these days. Big thanks to the Productlab, Techspace, and UserTesting organizers for putting this together. And it was especially nice to see Liubov Höpfner and say hello. P.S. And a separate shout-out to UserTesting for an unexpected piece of event swag: branded socks. I genuinely think the world needs more companies promoting themselves this way.

Apr 23, 2026

Astrid Pocklington

Marketing Leader @ UserTesting

What a fantastic evening at last week’s Productlab x UserTesting event in Berlin 🇩🇪 From high-quality content to an incredibly engaged product community (and yes - even genuinely great food 👀), this was one of those events where everything just clicked. Huge shoutout as well to our amazing team on the ground - Nastia Koro, Ayra Selle, and Minh Biney - who made sure we showed up strong. A big thank you to Daniele Ronca for the partnership, energy, and commitment in bringing this to life - these kinds of collaborations are exactly what make the Berlin product scene so special. One highlight for us was Ronja Quester from Bayer | Consumer Health, who shared the journey behind their Menopause App UK. She gave an honest and thoughtful look at how user feedback shaped key product decisions, helping reduce risk while speeding up delivery. What really stood out was her perspective on user testing in the age of AI: using synthetic personas to form hypotheses is powerful—but nothing replaces testing with real people in real-world conditions. And as we all know, that “real world” has a habit of surprising you in the best (and sometimes most challenging) ways. That mindset strongly resonates with what we believe at UserTesting: the fastest way to build with confidence is to stay close to real human insight—especially as AI becomes a bigger part of how products are designed and built. If you joined us and are curious to explore this further, we’d love to continue the conversation—feel free to reach out. 😊

Apr 24, 2026

Ronja Quester

Lead Product Manager

✨ This week, I had the opportunity to speak about #UserResearch and #AI at 's Community Event in Berlin! What stayed with me most wasn’t just the topic, but the energy in the room: curious questions, open minds, and the genuine empathy of fellow health tech product managers. The conversations and feedback afterward truly made my day 💚 While many LinkedIn posts these days focus on AI alone, I want to make this one about personal #growth and the #courage to step outside your comfort zone. Showing up, sharing your perspective, and #learning together still matters so much! 🙌🏻 Big thanks to Daniele Ronca and the team for having me & special thanks to UserTesting for the trustful and great collaboration on this event 🚀 Ayra Selle Minh Biney Astrid Pocklington Nastia Koro

Apr 24, 2026

Hanieh Moeinzadeh

Product Manager at Cafe Bazaar

Yesterday I attended a Productlab event — and I’m still thinking about one question from the Q&A. When building AI agents, we add layers: policy checks, safety checks, validation. Each makes the system more reliable — but also more expensive (tokens, latency, complexity). As a PM, I found this fascinating because it’s not just a technical challenge. It’s a product trade-off between cost, complexity, and reliability. A few takeaways that stuck with me: • Start simple — complex use cases early are a trap • Not everything should be AI — smart combinations of code + AI win • Break systems into smaller agents instead of one monolith • Limit access — least privilege applies to AI too • Test repeatedly — AI is non-deterministic • Design for drift — models and data evolve 👉 Biggest insight: success with AI is less about the model, more about system design. One thing that really stuck with me from Csaba Tamas: even if each step succeeds 90% of the time, a 20-step task has only ~12% chance of success. Compounding errors are bigger than most teams expect. Curious — how are you balancing reliability vs. cost when building AI systems? Big thanks to Csaba Tamas, Ronja Quester, Daniele Ronca, and the Productlab community for a thought-provoking evening 🙌

Apr 23, 2026

Baptiste Lapuyade

Discovery-first Product Manager

I went to a Productlab Lab event on AI Agents yesterday, and one talk I kept thinking about afterwards was from the CPO Csaba Tamas of Parloa on reliability. I found it really interesting to hear how a company at that level approaches the topic, especially because I’m currently working with AI agents myself for Diskoe. There were a lot of overlaps with things I’m already testing. What stayed with me most is that reliability is not one simple thing that's testend once and forgot. It’s about whether the agent is accurate, whether it follows instructions properly, whether it uses tools in the right way, and what happens once several steps are chained together. That last part is probably what I’m thinking about most right now. Because when you build with AI, it’s easy to get excited about what is possible and not see the risks. But by getting insights like these and then testing and optimising them, the workflow gets more and more reliable. I always like these kinds of events most when they give me something I can bring straight back into my own work. Thanks Productlab Lab for the event! 🥳 #AI #AIAgents #Product #Startup #Reliability #BuildInPublic #Diskoe #Parloa

Apr 23, 2026

Luca Mastella

Founder & CEO @ Learnn

Ieri mi sono trovato su un palco davanti a 80 product manager e CPO. Prima di me hanno parlato il CPO di Satispay Giovanni Ravone e Senior Product manager di WeRoad Matteo Risso. Il livello sopra al palco e nella community era altissimo. Tutto questo in un evento gratuito. Durante il mio speech ho parlato della differenza tra valore percepito ed emozione percepita. Netflix per esempio ha un catalogo di film incredibile, valore percepito innegabile. Ma quando entri quel valore percepito è la stessa caratteristica che ti fa provare un'emozione di fatica e ansia nel dover scegliere il film. Non sapere questa differenza a livello di prodotto rischia di non farti ottimizzare le cose giuste. In ogni pagina del nostro prodotto o sito non dovremmo solo chiederci se è chiara, ma anche che emozione trasmette e come il nostro prodotto deve amplificarla o ridurla. Questa cosa noi con Learnn l'abbiamo capita profondamente quando abbiamo inserito l'AI nel prodotto. Perché dove prima vedevi solo dati quantitativi, ora puoi leggere l'emozione descritta nella richiesta dei tuoi utenti e comprendere per davvero cosa stanno cercando di ottenere. È di così che finalmente puoi dare un volto ai numeri e lavorare per davvero al tuo prodotto. Un grazie a Marco Imperato e Daniele Ronca per aver organizzato un bellissimo evento 🙌

Apr 15, 2026

Matteo Risso

Senior Product manager at WeRoad

Last two days have been a rollercoaster, in the best way. 🎢 First product meetup in Milan at WeRoad with Productlab & Product Heroes Communities, then Lenny's Meetup Dinner last night. Two events, tons of energy, old friends and new faces. Thank you to everyone who joined, listened, and shared. More to come, stay tuned! 🚀

Apr 16, 2026

Alessandro Colucci

Product Growth at Musixmatch

Penso che in contesti simili quello che ti riporti a casa lo capisci solo riflettendoci sopra. In un evento come quello organizzato qualche giorno fa da a Milano, sono rimasto affascinato dall'asticella dei partecipanti. Mi sentivo ovviamente un pesce fuor d'acqua in mezzo a così tanta esperienza e apertura all'innovazione. È bellissimo anche poter sentire e scambiare qualche chiacchiera con chi negli ultimi anni sta muovendo la trasformazione del settore product-tech in Italia. Qualche spunto che mi riporto a casa, oltre alla grandissima riconoscenza e ispirazione: - Lanciare velocemente è quasi diventato fondamentale nel 2026, ma non perdere di vista il bisogno degli utenti lo è ancora di più. - Demolire e ricostruire una scale-up di portata internazionale è possibile con l'AI, ma per farlo il sentiero da seguire è fatto di continue iterazioni e tantissima esperienza. - Il valore percepito è ciò che un utente riconosce razionalmente nel tuo prodotto. L'emozione percepita è ciò che prova mentre lo usa. Questo significa che in ogni pagina del tuo prodotto non devi solo chiederti: "È chiara? È utile?" Ma anche: "Che emozione trasmette? È quella giusta per questo momento?" Quello che mi colpisce di più di questi eventi non è solo quello che impari. È rendersi conto di quanto la strada sia ancora lunga, e di quanto sia un privilegio percorrerla sentendo il parere di tutte queste persone. Grazie , ma soprattutto Luca Mastella, Giovanni Ravone, Matteo Risso per l'ispirazione 🚀

Apr 18, 2026

Pablo Giaimo

Business Transformation

All’evento “IT = WeRoad: Built in Milan” è emerso un punto semplice: l’AI non sostituisce il lavoro di prodotto, ma ne sposta il baricentro. Matteo Risso, Senior Product Manager di WeRoad ha mostrato un tema molto concreto: se validare e prototipare diventa più veloce, il vero vantaggio non sta solo nell’execution, ma nella capacità di scegliere meglio cosa costruire, cosa testare e cosa prioritizzare. Luca Mastella, founder di Learnn ha portato un altro punto fondamentale: inserire AI in un prodotto non significa automaticamente creare più valore. Se gli utenti ti scelgono per un job preciso, il rischio è aggiungere complessità invece che utilità. Giovanni Ravone, CPO di Satispay ha spostato il focus sul team: l’AI accelera davvero solo quando trova fondamenta solide, ownership chiara e flussi ben strutturati. Altrimenti amplifica rumore, colli di bottiglia e disordine operativo. Complimenti a Daniele Ronca e Marco Imperato a tutto il team di e Product Heroes per aver organizzato una serata concreta ed utile, riportando il focus su prodotto, decisioni ed execution.

Apr 19, 2026

Daniele Ronca

Product&Community@ Productlab Conference | Never appeared on any Forbes list

There are many events out there. And then there are the ones made of connection, friends, and shared dreams. Milan was our first European event, a gathering to celebrate what Italians abroad are building, what those returning home are reimagining, and a new generation stepping boldly into the AI era. What struck me most was the collaboration with WeRoad and Product Heroes. Both are deeply human businesses, built around personal growth and professional development, drawing people from different paths and destinations. That felt exactly right for the spirit of the evening. Grazie a tutti. This one meant something. Matteo Risso Luca Mastella Giovanni Ravone Simone Basso Marco Imperato Ahmed Sulaiman Alessia Marchi Michele Lauro

Apr 15, 2026

Liubov Antonova

Founder @ WeBlimp | Community @ ProductLab

𝗔 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗯𝗹𝗲𝗻𝗱 𝗼𝗳 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝗰𝗮𝗺𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸. I organised and moderated the Productlab community event, and I’m really proud of how it turned out. 𝗠𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 🤩 Abhishekkumar Savita Rai and Daniel Quiter. Their journeys are very different, yet equally valuable. Real stories and experiences from people who are building now are often missing behind polished narratives and the usual “5 things to be a successful entrepreneur” advice from past decades. 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝘀𝗲𝘀𝘀𝗶𝗼𝗻. You could really feel that founders were in the room. The spotlight session brought in three founders who shared their projects and what they were looking for from the community. Big applause to Max Scheidlock, Davide Senigalliesi, and Anvar Atash for making it happen this way 🚀 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴. A trust-based environment makes networking powerful (and sometimes wonderfully unpredictable). I knew a few strong synergies could happen… and they did 🔥 There’s definitely even more potential there, but that’s a story for another time. Codee Smith, it’s a pleasure working with you. Thanks to Beam for hosting. I highly recommend checking out the opportunities they offer for founders. Feel free to reach out if you’re interested. And finally, the team 💙 amazing as always. Special thanks to Leila Montazeri, my main organising partner behind the scenes, and the entire Product Lab team Elena Eremeeva Veronika Morozová Ahmed Sulaiman Fırat Gömi Daniele Ronca

Apr 2, 2026

Birte Loeckel

Fractional Director of Product

Product discovery looks great on slides—and falls apart on Monday morning when work starts. On September 16th, I am offering a full-day workshop at Productlab Conference about what actually works when you're dealing with tight deadlines, loud opinions, and limited resources. You are an expert in Discovery? Dont join! You want to recap, get some methodology that you can actually use in your busy days and get the sprinkle of AI hacks on top? Join! Beyond the workshop: on September 17th at the Main Conference, I'll also be hosting a roundtable on Company Politics—the unwritten rules and power dynamics that shape product decisions behind the scenes. Because great discovery doesn't fail because of bad ideas. It fails because of people, priorities, and politics. I'll be joined by incredible practitioners: Zsuzsanna Tamás Tamas (Amazon), Ravi Mehta (ex-Reforge, Tinder, Facebook), Rory Woodbridge (The Product Marketer), Tim Herbig (Product Coach), Tamer El-Hawari (Productbench), and Rich Mironov (Mironov Consulting). 450+ senior product leaders. Berlin. September 15-17. Grateful for the strong board behind the scenes: Fabio Muroni, Francesca Cortesi, Salvador Restelli, Csaba Tamas, Florian Bonnet, Pranav Pathak, and Daniele Ronca who's making this happen. Learn more about my workshop: lnkd.in/d8qQKKMt Productlab Conference

Feb 24, 2026

Guannan Li

Director of Product Growth

AI is a co-pilot—but are you a good pilot? ✈️ Last week, with Daniele Ronca and Productlab, I spoke with a group of Product Managers about the AI transformation I’ve been leading at ablefy. Reflecting on our wins (and some painful losses), I realized something critical: AI is a world-class co-pilot in domains where you are already a skilled pilot. But if you're just a passenger? You’re headed for a crash. In our AI-native program, "Speedboat," we didn't just add AI features. We rebuilt the way we build. The results after 6 months: 🚀 6x increase in development velocity. 📈 30% higher CSAT after just 4 months. ⏱️ Real customers live within 30 days of development. This journey fundamentally changed how I’ve worked for the last 10 years. Here is what "Pilot-mode" looks like now: 🤝 The Codebase is my Best Friend: I chat with it daily to brainstorm ideas and estimate complexity. No more guessing. 🤷‍♀️ Goodbye, Jira Fatigue: We almost dumped Jira. My engineers and I work from prototypes and Miro boards. I see the progress in the code, not in a ticket status. 📃 Instant Context: Briefings for Support and GTM are generated directly from the code + 50 customer interview notes. It’s always up-to-date. 🫎 Creative Muscle: I built a custom business simulator to predict revenue shifts and "vibe-coded" prototypes for instant user testing. But here is the reality check: AI couldn't save us where we lacked expertise. ❌ The Design Gap: We tried letting designers "vibe-code" production UI. Without a deep understanding of engineering structure, it created more review work for engineers than if they’d just built it themselves. ❌ The Context Gap: an external team using AI for security audits without understanding the underlying logic led to massive hallucinations and false alarms. The Lesson: AI empowers you to do what you are good at faster and smarter. But utilizing AI in a field where you lack core expertise leads to frustration, delays, and "fancy" errors. AI won't take your job, but a pilot who knows how to use it will. Are you facing similar challenges and learnt the same or different along the way? Glad to chat! On the side note, kudos to the amazing Speedboat team Shirley Xue Anatoliy Plastinin Oleksandr Osaulenko Pavel Khlustikov Kaan Mert Koç, and our latest wonderful addition Orest Prystayko Max B Bartosz Chlebowicz Look forward to rocking the AI journey with you. #productmanagement #AI #AItransformation #casestudy #AIproduct

AI is a co-pilot—but are you a good pilot? ✈️ Last week, with Daniele Ronca and Productlab, I spoke with a group of Product Managers about the AI transformation I’ve been leading at ablefy. Reflecting on our wins (and some painful losses), I realized something critical: AI is a world-class co-pilot in domains where you are already a skilled pilot. But if you're just a passenger? You’re headed for a crash. In our AI-native program, "Speedboat," we didn't just add AI features. We rebuilt the way we build. The results after 6 months: 🚀 6x increase in development velocity. 📈 30% higher CSAT after just 4 months. ⏱️ Real customers live within 30 days of development. This journey fundamentally changed how I’ve worked for the last 10 years. Here is what "Pilot-mode" looks like now: 🤝 The Codebase is my Best Friend: I chat with it daily to brainstorm ideas and estimate complexity. No more guessing. 🤷‍♀️ Goodbye, Jira Fatigue: We almost dumped Jira. My engineers and I work from prototypes and Miro boards. I see the progress in the code, not in a ticket status. 📃 Instant Context: Briefings for Support and GTM are generated directly from the code + 50 customer interview notes. It’s always up-to-date. 🫎 Creative Muscle: I built a custom business simulator to predict revenue shifts and "vibe-coded" prototypes for instant user testing. But here is the reality check: AI couldn't save us where we lacked expertise. ❌ The Design Gap: We tried letting designers "vibe-code" production UI. Without a deep understanding of engineering structure, it created more review work for engineers than if they’d just built it themselves. ❌ The Context Gap: an external team using AI for security audits without understanding the underlying logic led to massive hallucinations and false alarms. The Lesson: AI empowers you to do what you are good at faster and smarter. But utilizing AI in a field where you lack core expertise leads to frustration, delays, and "fancy" errors. AI won't take your job, but a pilot who knows how to use it will. Are you facing similar challenges and learnt the same or different along the way? Glad to chat! On the side note, kudos to the amazing Speedboat team Shirley Xue Anatoliy Plastinin Oleksandr Osaulenko Pavel Khlustikov Kaan Mert Koç, and our latest wonderful addition Orest Prystayko Max B Bartosz Chlebowicz Look forward to rocking the AI journey with you. #productmanagement #AI #AItransformation #casestudy #AIproduct

Feb 2, 2026

C. Serkan Baydin

AI Product Leader

Still smiling after a really nice meetup. Great people, thoughtful questions, and one of those rare moments where an AI conversation didn’t turn into hype, buzzwords, or “the model will solve it.” I shared some thoughts on AI Quality, Trust and Human in the Loop and honestly, the room did most of the work. The questions, the examples, the “wait… this happened or could happened to us too” moments were the best part. We talked about why working AI can still fail users, how hallucinations quietly break trust, and why Human in the Loop is not a checkbox you add at the end but a design decision you make from day one. Big reminder for me as well that building AI products is less about sounding smart and more about being honest about uncertainty, limits, and human judgment. Thanks to everyone who joined, asked questions, challenged ideas, and stayed after to chat and connect. These conversations are the reason I enjoy this work so much. Until the next one 👋 Thank you for hosting such a great event Productlab, Lightspeed Commerce, Daniele, Fırat and many more that I cannot list here (Or my memory is just terrible)

Jan 30, 2026

Baptiste Lapuyade

Discovery-first Product Manager

Yesterday I was at the first Productlab event of 2026 at the beautiful office of Lightspeed Commerce in Berlin. All three talks were super interesting, focused on using AI in Product (Surprise 🎊 ), but especially on how to use it as a rapid prototyping tool to build prototypes and learn faster than ever before. I was happy to hear about the different but similar topics discussed by Fırat Gömi, C. Serkan Baydin and Guannan Li that all adressed challenges that I'm working on right now at Diskoe, implementing AI in ways that work reliable and safe. Looking forward to the next event by the amazing team from Productlab which organise these events (Pizza, drinks and networking are a great plus on top 🥳 ).

Jan 30, 2026

Fırat Gömi

Product Manager | AI | SaaS | E-Commerce

What an evening it was! Yesterday my two journeys aligned at quite an amazing event; 👨‍💻 My work at the Lightspeed 🫶 Beginning of my volunteering at Productlab I presented my latest favorite skill in the age of AI, validating the needs with AI prototyping, and I think it went quite well :stonks: 📈 Thanks to the presentations of C. Serkan Baydin regarding human in the loop AI system design and Guannan Li in effects of AI transformation at legacy products, we were all able to take home some insights we can work on and be better prepared for the future 🎯 I want to thank to all wonderful people, who have made this possible. It felt so easy to organize the event thanks to wonderful help of my colleagues Anastasiia Zelenova, Berke Atac, Ekaterina Iakusheva, Franziska Sundarp, Julia Rosenblau, Konstantin Schröder, Roman Iachenko, Valentina Vasilkova, and the non-tiring Productlab crew Ahmed Sulaiman, Elena Eremeeva, Leila Montazeri, Liubov Antonova, Polina Petrova and Veronika Morozová 🫶 And thank you Daniele Ronca for keeping this ship going, 2.5 years since our first talk, and still wonderful events every single time. Looking forward to our next events together 🍀

Jan 30, 2026

Veronika Morozová

Solution Consultant @ Contentsquare

The energy in the room 🔥 vs The temperature outside. 🥶 Yesterday, we hosted our first event of the year at the stunning new Lightspeed Commerce offices in Berlin Friedrichshain. Despite the Berlin freeze, the community showed up in full force, and the vibe was anything but cold. I’ll be honest: I enjoyed every single session. It wasn't just "AI hype", it was real people sharing real wins and honest struggles. Three big takeaways: 👉 Speed is a superpower: Fırat Gömi walked us through how he built an AI prototype in just a few days. The best part? It actually solved their onboarding and implementation bottlenecks. 👉 The Trust Gap: C. Serkan Baydin gave us some serious food for thought on why we shouldn’t blindly trust AI. We talked deeply about avoiding hallucinations and keeping a "human-in-the-loop" mindset 👉 Culture over Code: Guannan Li delivered an incredible talk on how they’re integrating AI at work. The secret sauce? It’s not just the tech, it’s about how you drive AI adoption across the entire company. As she said, it is 20% tech and 80% people! A massive thank you to everyone who braved the minus temperatures to join us. Huge shoutout to the Lightspeed Commerce team for being world-class hosts and of course, the Productlab team for the amazing organisation. 2026 is off to a great start. 🥂 📷 Ahmed Sulaiman

Jan 30, 2026

Daniele Ronca

Product&Community@ ProductLab Conf>

We are so back! Thanks Productlab community Fırat Gömi C. Serkan Baydin Guannan Li Julia Rosenblau The whole fan Lightspeed Commerce ‘ s team

Jan 29, 2026

Julia Rosenblau

Recruitment Lead @Lightspeed Commerce

Thank you Daniele Ronca and for bringing such a great bunch of people to our new office tonight! We really enjoyed the talks on AI (what else is there to talk about nowadays?) and if you want to hear more about our open position at Lightspeed Commerce please reach out! A special thank you to my colleague Fırat Gömi for the insightful talk on the dos & donts of using AI in building products and to our volunteers Roman Iachenko Anastasiia Zelenova Valentina Vasilkova Dima Heidebrecht and Konstantin Schröder!

Jan 29, 2026

Viktoria Repich

Growth/Data PM

Everyone wants to “digitize industries”. Very few pick the ones that actually hurt. This week I visited the ProductLab Christmas event at ToolTime’s office. Their CEO Marcel Mansfeld explained how they’re digitizing a vertical everyone in Germany depends on → Handwerker. Plumbers. Electricians. Craftspeople. Real work. Real pain. No hype. Just software fixing missed appointments, paper chaos, and lost hours = lost money. A few things that stuck: • Vertical SaaS wins when the pain is obvious. No education needed. • Digitization is respect. Build for how people really work. • Execution > storytelling. Especially in Germany. Bonus: I got to play chess with Chadha Amara (and lose with dignity) and ask a few sharp questions directly to Marcel. Privileged moment. Also, they’re hiring. If you want to build tech that solves real problems, link is in the comments. Honest question: Which “boring” industry is still criminally under-digitized?

Dec 16, 2025

Maria Lynda Missier

Product Consultant

✨ The ToolTime presentation by Marcel Mansfeld was truly inspiring from the demo of the product to the story of how it all began and its real-world impact today. It was impressive to see the vision come to life. 👏 A heartfelt thanks to the ProductLab team, especially to Daniele Ronca for always hosting such meaningful gatherings. The Christmas celebration was the perfect final blending of innovation, reflection and festive cheer 🎄. Looking forward to more insightful sessions and celebrations together in 2026!

Dec 14, 2025

UXCam

The real language of product management isn’t coding. It’s translation. At the ProductLab CMTY & CONF> Conference, we spoke with Shruti Gandhi about her role, AI tools, and the skills she believes matter most for product managers today. Q: What does your role involve? Shruti leads front-end website solutions for ALDI SÜD across multiple countries. Her team of developers, architects, business analysts, researchers, and designers benchmarks against industry standards, runs user tests, and studies customer behavior to ensure the digital experience meets real needs. Q: What AI tools are part of your work today? Her developers use GitHub Copilot daily, along with Atlassian integrations for Jira. The team is also beginning to explore AI in content and asset management; still a new area with lots to learn. Q: What’s the most important skill for someone starting out in product? You need to speak multiple languages. Not coding languages, but the ability to adapt to different perspectives, such as the language of stakeholders, the language of developers, even the language of AI tools. Pairing that with empathy and individualization skills makes it possible to bring everything together and keep the customer at the center. Q: Where do you find inspiration? Research, benchmarking, and online communities. Shruti follows what customers and other companies are doing, which is also how she first discovered ProductLab. Her perspective is a reminder that product management is about more than tools or frameworks. It’s about connecting people, perspectives, and priorities; and learning to speak everyone’s language. What do you think, is translation the most underrated skill in product management?

Oct 16, 2025

Chris Compston

Founder & Consultant

Had a great time speaking with UXCam at ProductLab CMTY & CONF> in Berlin last month 🎤 We touched on the importance of output driving outcomes, especially in the age of AI. Whether it’s building AI products for customers or leveraging AI internally to boost efficiency, the key is deeply understanding the value and impact, rather than jumping in just because it’s the trend. Big thanks to UXCam, Nicole Gottselig and Jonas Kurzweg for the conversation. I’m really looking forward to diving deeper in our longer session later this month!

Oct 13, 2025

Asya Kuznetsova

Product & Growth @Kraken

🎤 Had an absolute pleasure speaking at ProductLab CMTY & CONF> Berlin on how to 𝐞𝐬𝐜𝐚𝐩𝐞 𝐭𝐡𝐞 𝐩𝐚𝐢𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐫𝐚𝐩 - 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐥𝐨𝐨𝐩𝐬 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐮𝐬𝐞𝐫 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲. I talked about how industry leaders transform customer love into lasting growth - creating advocacy flywheels that scale far beyond paid channels. The Q&A that followed was the best part: an open, thoughtful dive into the real economics of growth. Huge thanks to the organisers Daniele Ronca Ahmed Wafaey Francesca Cortesi Veronika Morozová for pouring their heart into such an inspiring event - to all the speakers for sharing their hard-earned insights, and to everyone who joined with genuine curiosity and a drive to challenge the status quo 💚

Oct 7, 2025

Erika Lauro

Freelance Sn. Staff Product Designer

Product discovery holds incredible untapped potential in how many companies build products. I first met Fabio Muroni three years ago when we worked together on the same team at flaconi through Equal Experts. We quickly discovered a shared passion for improving how teams work, especially in product discovery and prioritization, and together, we helped the team build stronger processes and elevate their practice. Since then, we’ve often found ourselves deep in conversation about how product managers and designers can be truly empowered to lead meaningful discovery work within their teams. This year, we finally got the chance to join forces again and we were invited by Daniele Ronca and Ahmed Wafaey as speakers and facilitators at the ProductLab CMTY & CONF>, where we led two product discovery workshops, with 16 product managers representing a wide range of seniority, companies and countries across Europe. Thanks again for having us! The conversations that we shared with the group were incredibly energizing and reinforced a key belief we both share: Discovery is the heartbeat of great product cultures. When discovery becomes a natural part of a team’s rhythm, embedded in rituals, conversations, and decisions, everything changes: • Teams gain clarity and focus on what truly matters, making smarter prioritization and execution choices. • Product managers are empowered as strategic thinkers who shape direction and impact, rather than acting purely as executors. • Cross-functional collaboration flourishes, unlocking more creative solutions from diverse perspectives. • Discovery becomes not just a phase, but a mindset. We collected some useful feedback, and we’re now developing an evolved version of our training to help even more teams and organizations strengthen their product culture through discovery. If you or someone in your network wants to strengthen discovery skills, elevate your product culture, or bring engaging, hands-on workshops to your company or conference we’d love to connect and explore how we can help.

Oct 6, 2025

Liza Mello

Product Leader | SumUp | ex-Trustpilot

Tomorrow is the day! I'll attend -- and speak! -- at ProductLab CMTY & CONF> in Berlin. It's so energizing to meet other Product people, I'm looking forward to it. Also, happy my talk is in the morning, so I can actually relax and enjoy the talks of others afterward. 😂

Sep 17, 2025

Simone Basso

Technology and Product @ WeRoad

Super, super talk by Pranav Pathak on how they Scaled Experimentations with AI at Booking.com ProductLab CMTY & CONF>

Sep 18, 2025

Chris Compston

Founder & Consultant

It was two weeks ago!? Time flies and two weeks ago I flew to Germany to kick-off my conference speaking season! 🇩🇪 I got things going in Berlin as the opening keynote for the second track at ProductLab CMTY & CONF> where I shared my new talk, ‘Make the Product Shift’ and was blown away by the response from audience, 25% of them registered interest in my upcoming book project with Esra Yetis and Hugo Froes. 📘 Interested in the book? You can register here: lnkd.in/eDN4HQjA Thanks to Daniele Ronca, Ahmed Wafaey and the team for inviting, organising and hosting a great first time conference where they made everyone feel valued and welcome. Can only recommend this to other speakers! Thanks to other speakers and friends who supported my talk from the crowd; Tim Herbig, ✨ Büşra Coşkuner, Christoph Steinlehner and Liza Mello. And all the great new connections I made on the day, to name just a few; Jonas Kurzweg, Nicole Gottselig, Dr. Hayder Schneider, Wijdene Khachaà, Marina Ustinova, Jeremy Tan, Julia Oehme, Annika Grunewaldt, Seda Oğuzer, Armin Krahl, Simone Basso, Bedrettin Güner and Darinka Burovska. 🎤 Interested in bringing this talk to your teams? Let's chat, book a free call here: lnkd.in/e7UfS3_D Next for me; 🇵🇹 PRODUCTIZED in Lisbon, followed by 🇱🇹 Product Leaders Conference in Vilnius.

Oct 2, 2025

Dave Feldman

Product Leader

Posting my notes from ProductLab CMTY & CONF> conference a few weeks ago! Huge kudos to Daniele Ronca & team: conferences can be boring and chaotic, and they created a fantastic experience that kept me engaged beginning to end. ➡️ AI and vibe-coding are allowing more people to build higher-fidelity prototypes. On a high-trust, psychologically safe team this can democratize idea-generation and spark great conversations. ➡️ AI seems to be the catalyst for a lot of teams reevaluating their processes in ways that aren’t actually specific to AI. I heard a lot of people talking about process that had calcified and gotten overly waterfally and pedantic. This hits PMs especially hard because great product-development requires ambiguity and flexibility, which is in conflict with predictable linear process. For example: I’m still a believer in understanding the customer problem separately from testing solutions…but those things don’t have to happen in series and sometimes they bleed into each other. ➡️ We’re starting to get real about AI. I see this in the news and on LinkedIn, too. That’s great: all the “AI will take all our jobs and solve all our problems and destroy the world” talk is exhausting and makes us all feel gaslit. Whereas, “Hey, AI can do some cool stuff and we’re figuring it out,” is energizing. ➡️ Vibe-coding is not production coding—I’ve always felt that way and it was good to hear it from multiple speakers. ➡️ Humans are great at stuff that AIs aren’t, and some of that stuff is needed in product management. Find stuff that’s “un-LLM-able” and do it. And the specific sessions I attended: 🎙️ Stefan Ostwald laid out some useful principles when thinking about AI product design: ➡️ Design for reference, not description. ➡️ Design for review, not perfection. ➡️ Design for behavior validation, not configuration. 🎙️ Fabian Strunden: made the first really practical case I’ve heard for PMs vibe-coding prototypes. His team uses them as a communication tool, with the hashtag “badidea”. 🎙️ Pranav Pathak got into specific frameworks and examples for how to prioritize and evaluate AI product experiments. 🎙️ Lucie McLean led a great roundtable discussion of organizational change with a lot of advice requested and given with kindness and vulnerability. 🎙️ Elena Leonova 🇺🇦 reminded us that the third-party AI model on which you build your product isn't a moat: you need something more. 🎙️ Asya Kuznetsova gave a great, highly-specific talk on strategies for driving organic growth in a world where paid growth is unsustainable and expensive. 🎙️ Simone Basso walked us through a new product from vibe prototype to MVP and beyond, with lessons learned along the way. 🎙️ Francesca Cortesi wrapped up with an inspiring talk on how to acknowledge uncertainty, proceed with curiosity, and focus on the un-LLM-able. "Trust is your most important currency." I have more comprehensive notes that I can post someplace if anyone wants them.

Posting my notes from ProductLab CMTY & CONF> conference a few weeks ago! Huge kudos to Daniele Ronca & team: conferences can be boring and chaotic, and they created a fantastic experience that kept me engaged beginning to end. ➡️ AI and vibe-coding are allowing more people to build higher-fidelity prototypes. On a high-trust, psychologically safe team this can democratize idea-generation and spark great conversations. ➡️ AI seems to be the catalyst for a lot of teams reevaluating their processes in ways that aren’t actually specific to AI. I heard a lot of people talking about process that had calcified and gotten overly waterfally and pedantic. This hits PMs especially hard because great product-development requires ambiguity and flexibility, which is in conflict with predictable linear process. For example: I’m still a believer in understanding the customer problem separately from testing solutions…but those things don’t have to happen in series and sometimes they bleed into each other. ➡️ We’re starting to get real about AI. I see this in the news and on LinkedIn, too. That’s great: all the “AI will take all our jobs and solve all our problems and destroy the world” talk is exhausting and makes us all feel gaslit. Whereas, “Hey, AI can do some cool stuff and we’re figuring it out,” is energizing. ➡️ Vibe-coding is not production coding—I’ve always felt that way and it was good to hear it from multiple speakers. ➡️ Humans are great at stuff that AIs aren’t, and some of that stuff is needed in product management. Find stuff that’s “un-LLM-able” and do it. And the specific sessions I attended: 🎙️ Stefan Ostwald laid out some useful principles when thinking about AI product design: ➡️ Design for reference, not description. ➡️ Design for review, not perfection. ➡️ Design for behavior validation, not configuration. 🎙️ Fabian Strunden: made the first really practical case I’ve heard for PMs vibe-coding prototypes. His team uses them as a communication tool, with the hashtag “badidea”. 🎙️ Pranav Pathak got into specific frameworks and examples for how to prioritize and evaluate AI product experiments. 🎙️ Lucie McLean led a great roundtable discussion of organizational change with a lot of advice requested and given with kindness and vulnerability. 🎙️ Elena Leonova 🇺🇦 reminded us that the third-party AI model on which you build your product isn't a moat: you need something more. 🎙️ Asya Kuznetsova gave a great, highly-specific talk on strategies for driving organic growth in a world where paid growth is unsustainable and expensive. 🎙️ Simone Basso walked us through a new product from vibe prototype to MVP and beyond, with lessons learned along the way. 🎙️ Francesca Cortesi wrapped up with an inspiring talk on how to acknowledge uncertainty, proceed with curiosity, and focus on the un-LLM-able. "Trust is your most important currency." I have more comprehensive notes that I can post someplace if anyone wants them.

Oct 2, 2025

Darinka Burovska

sPM @ Frontiers

Finally, I got my head around everything that happened at ProductLab CMTY & CONF> 🔥 And well, where to start - thank you Francesca Cortesi for allowing us to say "I don't know", we needed this when thinking about the future of product management. So yes, I don't know where to start. What we do know though, is that we need to completely change our mindset for building products. This means new ways of framing the user problem, new ways of building, validating, and iterating, new ways of navigating uncertainty and setting the right goals, and new ways of collaborating with customers, but also with our team. 🤓 So instead of jumping to the next FOMO-driven, AI-powered pivot, first ask yourself: 1️⃣ Is this the right problem to solve, and how certain am I that I have enough data to prove it? 2️⃣ What is LLM-able and what is NOT? 3️⃣ How can I know that I can trust the new "vibe-coded" prototype or product? 4️⃣ This is my current thinking, what am I missing? Then, as a product builder, shift your focus: 6️⃣ From defining features to building orchestrators. 7️⃣ From gathering feature specs to setting the context architecture. 8️⃣ From writing user stories to building agents infrastructure. 9️⃣ From single launch planning to continuous orchestration. And yeah, I know these are still just a bunch of AI buzzwords until proven otherwise. So, ready to jump on this new AI learning wave and am really curious what the future brings. 🚀 Big thanks to all speakers for sharing your uplifting learnings and insights: Stefan Ostwald from Parloa, Asya from Wise, Lucie McLean from Google, Akash Kedia from N26, Fabian from Miro, Tim Herbig, Tamer, Mirza, Francesca Cortesi, Henrique, Pranav, Chris, Silvanus Alt, Vivek, Dr. Hayder, Elena, Simone. And special thank you to the organising team Daniele, Ahmed, Elena, Veronika, Elif, Fabio. Until the next one! #productmanagement #ai

Oct 2, 2025

Dajana Aleksić

Head of Product & CX @ Mercedes-Benz Mobility

How do you keep that hype alive after an inspiring event!? It has been 2 weeks since ProductLab CMTY & CONF> and the hype and inspiration I felt on that day are slowly fading away. But what a shame! On that day I had so many ideas, bolder ideas than usual... I felt more courageous than usual... and I loved my job... yes more than usual :D Three things I find helpful to extend that feeling: 1. Noting down more than what was said ✅ Writing down my notes during an event and instantly capturing ideas on how this connects to my product,team or flow and what I need to check further gives a good starting point to get back into that inspiration from the moment. Not just writing what was said but already capturing why I found that interesting helps get back to it later. 2. Act next day ✅ Picking one experiment or idea to try right away. Momentum fades quickly, so putting even a small insight into action keeps the inspiration alive. From this event I acted on a few reflections I made during great conversations in OKRs roundtable with Tim Herbig. 3. Make yourself accountable ✅ Share your takeaways and plans with colleagues, or schedule a calendar reminder to revisit them later. Accountability, whether with others or yourself, makes it much more likely you’ll follow through. How do you keep this hype last longer? I would be happy to hear more from you to add to the list! #ContinuousLearning #ConferenceTakeaways #PostConference #productlab

Oct 2, 2025

Stefan Ostwald

Co-Founder & CAIO at Parloa

Thanks for the opportunity to deliver the opening keynote for the ProductLab CMTY & CONF> conference in Berlin! 🚀 It was a pleasure to dive into the intelligence age and explore how we can shift from building AI tools to creating AI workers that solve problems autonomously. Huge thanks to Daniele Ronca and the entire ProductLab team for bringing together such an inspiring community of product thinkers and innovators! #ProductLab #AI #ProductManagement #TechLeadership

Oct 1, 2025

Veronika Morozová

Solution Consultant @ Contentsquare | Organizer of the first CRO Meetup in Berlin (CROdashians) | ProductLab Community & Conference> event organizer| Optimizing Digital Experiences

Do you trust an ad or a friend’s recommendation when you’re buying a new pair of shoes? For most of us, the answer is: 𝒂𝒍𝒎𝒐𝒔𝒕 𝒂𝒍𝒘𝒂𝒚𝒔 𝒂 𝒇𝒓𝒊𝒆𝒏𝒅 And that’s exactly why referrals are such powerful growth drivers. At our recent ProductLab CMTY & CONF> in Berlin, Asya Kuznetsova shared an amazing keynote about how her team grew new users by +70% without spending a cent on paid growth. The secret? A smart referral strategy. Here are my 3 biggest takeaways: 🔹 𝐒𝐭𝐚𝐫𝐭 𝐞𝐚𝐫𝐥𝐲 People are most excited about your product at the beginning of their journey and this is the best time to ask them to refer you. 🔹 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐠𝐫𝐨𝐮𝐩 Not every user is the right one to drive referrals. Target the people who are your target audience. Why? They’ll naturally bring in others that are like them 🔹 𝐁𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 Instead of asking: “Do you know someone who needs travel insurance?” Try: “Do you know someone traveling abroad in the next few weeks who might need travel insurance?” The clearer the ask, the higher the chance of action. It was really inspiring to hear from Asya how referrals can be a powerful growth driver and why they shouldn’t be treated as just a side tactic. You could clearly see her passion for the topic, and as she said herself, she could talk about it for hours and hours.

Sep 30, 2025

Liubov Antonova

Founder @ WeBlimp | Event Team @ ProductLab Community

Maybe for someone ProductLab CMTY & CONF> is just a few words, but for those who were with us at the Conference, it was two amazing days of inspiration and connection. My own impressions are more about feelings than anything else. 1. Something more than gratitude, appreciation, and fulfilment. A peak-experience, if we talk Maslow terms (how do I even know this), is something I felt a couple of times during those days and again while reading some of the posts about the Conference afterwards. 2. Coming from the first point: all of us (participants, organisers, volunteers, sponsors, and speakers) we are the heroes. One can tell it was a COMMUNITY-DRIVEN conference. Daniele Ronca, you did it, and those applause weren’t just ordinary. The level of freedom, engagement, and depth of conversations I saw during those two days was crazy. Familiar faces and unfamiliar ones who became part of this community the moment they entered the door, the atmosphere we had there was something else. It’s more than just about a product, it’s about people connection. Seeing this is rewarding. 3. This time I realised once again that one of my favourite parts is welcoming people. It’s one of the most vulnerable moments, the starting point for setting the mood they’ll carry for the rest of the day. Capturing these first moments on polaroid was totally worth it. Huge thanks to everyone who made it happen and to the incredible team Daniele Ronca Francesca Cortesi Ahmed Wafaey Fabio Muroni Ahmed Sulaiman Elena Eremeeva Veronika Morozová Leila Montazeri Alessia Marchi Aleksandra Kononchenko Srishti Maitra Elif Gümüş Marco D'Ávila Olivia Allen

Sep 30, 2025

Silvanus Alt, PhD

Founder & CEO | UXCam

If your goal is to get from Berlin to Rome, do you build the car yourself or do you rent one? That was the question Ahmed Wafaey asked us ProductLab CMTY & CONF>. It sounds obvious, but it captures the hype around vibe coding perfectly. Teams are so excited about spinning up AI prototypes in a weekend that they forget the real point isn’t to build the car. The point is to get to Rome. Ebrahim Kargar from HelloFresh spoke about the thrill of speed. How easy it is to test an idea when anyone on your team can vibe code. He’s right, the barrier has dropped to almost zero. But prototypes are not production. If you push vibe-coded features into the wild, you don’t just risk bugs. You risk burning your customer base. You get fake insights. You end up drowning in useless information. Speed alone won’t save you. Everyone can vibe code now. That’s not the advantage anymore. The advantage is knowing what to validate, and when to stop. So if everyone on your team can vibe code, who decides which experiments are worth keeping? Do you stop at internal validation, or do you put them in front of customers? And at what point does speed stop creating outcomes and start creating noise?

Sep 29, 2025

Daniele Ronca

Product&Community@ ProductLab Conf> | Never appeared on any Forbes list

Last Week, I shared what the conference meant. Today, see it for yourself. 🎬 250+ product leaders from across Europe. Two intense days. Countless 'aha' moments. Making this after movie felt surreal. Watching Stefan Ostwald tell a room full of PMs they'll build systems that use metrics to optimize themselves continuously. Seeing Ahmed Wafaey explain Outcome Gravity at the LAB's Day and opening an intense day of learning. Capturing the energy when Lucie McLean had everyone rethinking their organizational changes. But what really got me was the in-between moments: → Coffee conversations that lasted through lunch → Workshop breakouts where strangers became collaborators → The spontaneous discussions that happened during breaks → People exchanging LinkedIn details like they were trading bitcoins → Tons of bottles to move up and down due to trusting too much in ChatGPT calculations → Smiles and fatigue worth the outcomes of building smtg special This is why we do this work. Why we create these spaces. Why Berlin keeps pulling in the best product minds from everywhere. The community showed up. And now we get to share that energy with everyone who couldn't make it. What was your biggest takeaway? And if you weren't there - what would you want to experience most? Thanks to all the amazing speakers and facilitators! Ahmed Wafaey Francesca Cortesi Stefan Ostwald Henrique Cruz Mirza Beširović Pranav Pathak Chris Compston Liza Mello Silvanus Alt, PhD Ebrahim Kargar Fabian Strunden Tim Herbig Lucie McLean Elena Leonova 🇺🇦 Dr. Hayder Schneider Vivek Juneja Bandan Singh Asya Kuznetsova Simone Basso Akash Kedia Tamer El-Hawari Jonas Kurzweg Francesco Mucio Florian Bonnet Erika Lauro Fabio Muroni Zsuzsanna Tamás ✨ Büşra ✨ Büşra Coşkuner With the lovely support of UXCam Rows.com Delivery Hero thermondo CIC Berlin An amazing ProductLab CMTY & CONF> volunteer team 💚 Video credits: Aleksandra Kononchenko

Sep 29, 2025

Mirza Beširović

AI Product Leader @ Zendesk • Building AI agents for CX and business • Mentor • Public Speaker

It was incredibly energizing and fun to be surrounded by product friends both old and new at ProductLab CMTY & CONF> earlier today. I talked about how agentic AI is changing product management and what we as PMs and leaders can do to ride the tidal wave of change ahead. Sharing the slides I showed here! Thanks Daniele Ronca for the invite. Thank you ProductLab Community for your engaging questions and the discussions that followed my talk. I met many enthusiastic soon-to-be agentic PMs today! The future is bright.

Sep 18, 2025

Chris Compston

Founder & Consultant | Conference Speaker | Author of Make the Product Shift - Coming Soon!

🇩🇪 Arrived in Berlin ready for ProductLab CMTY & CONF> tomorrow! Some final finishing touches to my talk; Make the Product Shift, where I go through my framework for implementing a product operating model. Helping organisations to keep strategically aligned, value driven, outcome focused and financially impactful. Looking forward to seeing everyone there! Although, a little sad to be missing the workshops today by ✨ Büşra Coşkuner Florian Bonnet Erika Lauro and Zsuzsanna Tamás, hopefully we can catch up on how they went tonight.

Sep 17, 2025

Liza Mello

Product Leader | SumUp | ex-Trustpilot

The SumUp product gang in ProductLab CMTY & CONF> Conferences are great to meet new people but also to learn together with your besties. 🤓 Belem Acosta Maria Martynova Erik Schünemann

Sep 18, 2025

Armin Krahl

CPO at thermondo

I always wondered why Berlin doesn’t have a real product management conference. So I signed up my entire team when Daniele came along with his idea to start one with … 🧑‍💻 After two days of workshops, talks, and networking, we are leaving full of learnings, insights, and new ideas. Best use for our education budget (thanks, thermondo) I can think of. 🧑‍🎓 Let’s do it again next year! Sarah Reinsberg Patrick Zeidler Yannick Steinmann Vira Sonntag Katharina Grassi Philipp Baumer Maximilian Pixa Anton Kalashnikov Julia Cirocco Melanie Lutz Najwa Saqal And thank you for pushing this idea forward Daniele Ronca Ahmed Wafaey Fabio Muroni Elena Eremeeva and team!

Sep 20, 2025

Alexandru Bleau

💡 Senior Product Manager | AI & GenAI Products | Prod. Leadership 🎓 OKRs, Outcomes, Product Leadership And AI Trainer And Coach 🤵🏻 Custom Brick Bow Ties @BowTieBleau

I attended ProductLab CMTY & CONF> on Thursday and it turned out to be a rewarding, fulfilling and entertaining day. To kick things off, I also attended as a sponsor with the new "Wear Your Bricks" product from Bow Tie Bleau and was cool to see the logo up among the sponsors. A total of 12 were given to the Delivery Hero roundtable moderators, the volunteers and for the best questions from each round table. Hope you enjoy them! Then the conference itself. Good talks overall, but I personally got the most value and new perspectives from Mirza Beširović, Elena Leonova 🇺🇦 and Francesca Cortesi's talks: PMs in the Agentic Era, Brutal Truths About AI Product Success and Curios Intentionality and a better way to handle actually learning about AI versus just consuming. Check out the photos for some of the cool slides and insights. I also got to meet new product peeps and exchange (reach out and connect if we didn't but you think we should) and had a blast with the product management team from E.ON One in person (we is slightly distributed ;)) The 2 cherries on this "social and fulfillment" cake: 1. I finally got to sit down and talk to ✨ Büşra Coşkuner in person after years of us knowing each other but only interacting virtually. 2. I got to laugh again in person and catch up with one of my dear friends now living in Berlin. Thanks Daniele Ronca and team for organising the cool conference and getting everyone together and may you all have some crazy days! P.S. You haven't lived until you go into an elevator with your team lead and he starts playing "Jump Around, Jump Around..." 😅 (looking at you Sebastian Oremek)

Sep 20, 2025

Daniel Zherenkov

Senior Product Manager 7+ years (Data & AI/ML products) in B2B, Marketplace, HRtech, and Media.

THAT WAS SOMETHING 🔥 Don't get me wrong, I've been to hundreds of different kinds of conferences. But the vibe of this particular one is something special. Primarily because of two simple parts: free networking (like really networking, not when you are staring at different groups of people and can't get yourself into any of them and then leave in 5 mins after the start) and wonderful speakers. Especially, I'd like to highlight: 1. Pranav Pathak who shared insights about how Booking.com established the LLM Experimentation flow. As a Data/AI PM with 8+ years of experience working with ML and Data products, I was especially interested in validation and quality assurance of their experiments, and I got true pleasure from our 1:1 chat after the main talk. 2. Asya Kuznetsova with an amazingly deep and insightful talk about how to implement "the word of mouth" technique to acquire people and boost the company's growth. Examples from her own personal experience, especially the ones from Kraken and Wise enriched this talk and moved it to the next level of perception. Also, after the main speech, the whole audience was able to ask different kinds of questions and build a true dialogue, which I couldn't imagine at different events when speakers usually barely have time to finish their own talks. Besides the main talks, I had absolutely brilliant chats with all participants, including the org team. So many interesting, engaged, and highly motivated people were there. So overall, I must say, that Daniele Ronca and the whole team of ProductLab CMTY & CONF> including best volunteers such as Liubov Antonova, Elena Eremeeva and Veronika Morozová made not just another product conf, but something different. Something where people can find inspiration, mind like individuals and new career horizons. Thank you all! And if you missed this one and are now feeling frustrated, don't be too upset. The team has already announced next year's event, which I can only imagine how big and epic it will be!

Sep 19, 2025

ProductLab CMTY & CONF>

3,252 followers

The LABs are labbing 🤓🧪 ✨ Büşra Coşkuner Florian Bonnet Fabio Muroni Erika Lauro Zsuzsanna Tamás CIC Berlin Daniele Ronca Ahmed Wafaey 📸 Ahmed Sulaiman

Sep 17, 2025

Christoph Bresler

Head of Digitale Leute School | Trainer for Product Owners to be | Co-Founder @spcplts

🌍 Digitale Leute School goes Berlin! Last week I had the chance to join the ProductLab CMTY & CONF> in Berlin – and used the opportunity to connect with our amazing Digitale Leute School participants and alumni. On Wednesday & Friday we gathered at La Maison and Kirk Bar – bringing together Product Managers from different Bootcamp batches. ✨ What happened when they met? • Honest conversations about job applications, mistakes, and learnings. • Sharing ideas and approaches that worked (and didn’t). • Celebrating new roles and successes together. • Building a community that goes beyond the classroom. The energy was incredible. It doesn’t matter if you joined last year or just started your Bootcamp – when people come together with openness, curiosity, and ambition, something special happens. Moments like this show me how much the community is growing – not just in numbers, but in impact. Thanks for stopping by Julia Oehme Tina Semik Urban Asante Jennifer Höfer Anna Shapkina Daniel Hiller Daniel Schnarr Sabina Lizenberg Silvia Fritzsche Magdalena Jaster Luca Giona Maranta Dr. Raffael Herzer Andrii Kovalevskyi Mete Aykut Bolat Tatiana Lena Kahlert Patrick Berghold Michael Wald and more. 🥳

Sep 21, 2025

Pau Amat

Today I had the chance to join ProductLab CMTY & CONF> — and it’s been a real inspiration. Hearing top product leaders share how our role is shifting with AI, outcomes over outputs, sustainable growth and building truly product-minded teams gave me a lot to reflect on. It’s clear that Product Management is evolving fast: from building features to shaping impact, from adoption metrics to profitability, from projects to resilient products. Grateful to DKB | Deutsche Kreditbank AG/DKB Code Factory GmbH for supporting me in attending — and already looking forward to putting some of these insights into practice.

Sep 18, 2025

Joana Belo Pereira

CPO | Building Tomorrow's Sustainable Technology | Board Member

ProductLab CMTY & CONF> highlights: 🤝 great meeting Francesca Cortesi , ✨ Büşra Coşkuner , Liza Mello for the first time IRL. And Daniele Ronca , though he was far too busy organizing the troops 😅 🛤️ the trivago algorithm holds: not possible to attend an event in Germany without meeting former or current employees. In this case, it was great seeing Alexandru Bleau again. 🤖 a product conference, largely dominated by the spectrum of AI, where AI compliance is, for the moment, the biggest unknown ❓. Looking at Waivern and Vincent Nunan (MBA, AIGP, CIPP/E) to set this straight 😉 Last, but not least, it was amazing talking to new faces, who are so lucky to live in one of Europe’s tech hubs: Julia Oehme , Zsuzsanna Tamás , Roman Prysiazhniuk in particular, thanks for the amazing chats.

Sep 22, 2025

Alessia Marchi

Relationship Psychologist, Couples Counsellor & Forbes-Featured Love Researcher | Product Manager AI startup | Community UX @ProductLab

✨ Our first ProductLab CMTY & CONF> Official Conference - let me tell you about it ✨ Last Thursday we wrapped up our very first ProductLab conference and it was absolutely incredible! First of all: We welcomed an IMPRESSIVE lineup of speakers, facilitators and experts with years of experience, who delivered clear, straight-to-the-point insights, real actionables and invaluable advice. Secondly: We organised several ROUNDTABLES and they were so interactive and insightful, full of debate and knowledge-sharing. I had the pleasure of introducing and hosting two of them – Fabian Strunden's and Lucie McLean's – and found them so rich and so stimulating that I kept taking notes myself! Participants jumped in with their own experiences and contributions and made these moments very precious. From 8 a.m. to 10 p.m. the venue was buzzing with eager participants ready to connect and learn (so much energy even at 8 a.m., can you believe it?). Many gave me enthusiastic feedback, saying everything was carefully curated and that ProductLab CMTY & CONF> had done an exceptional, highly professional job. Some couldn’t even believe this was our very first conference – they thought we’d been doing this for years! A huge thank-you, of course, to the mind behind it all Daniele Ronca: tireless, very detail-oriented, always thinking about how to improve, and honestly doing an incredible and amazing job! And of course a big shout-out to our whole team Ahmed Sulaiman Elena Eremeeva Liubov Antonova Veronika Morozová Leila Montazeri Olivia Allen Elif Gümüş Srishti Maitra Aleksandra Kononchenko Fabio Muroni (and maaany more) for the energy, warmth and strong bond that made this project possible. Working with a group like this is rare, and I’m grateful we built it together. Here’s to the next one! 🚀

Sep 22, 2025

✨ Büşra Coşkuner

Enabling product teams to use Metrics & Outcomes That Matter to build successful products and make their impact visible ✨ Product Coach | Trainer | Advisor | Keynote Speaker

I met this guy about two years ago. No job in a shit market, but high ambitions and hungry to learn. He solved his own problem by creating a community of product people in Berlin who want to exchange, learn, grow together. This guy is Daniele Ronca. Along the way, he meets Ahmed Wafaey who becomes one of his heroes and biggest hands-on supporters. Two years later, these two guys have a team of similarly ambitious people: ProductLab CMTY & CONF>. And they run Berlin's first product conference. What a conference! 𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗳𝘂𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘆. In the talks. In the chats. In the faces of the attendees. Also seeing my "Build the right damn thing!" slogan on a poster made me laugh (thanks Christoph for taking a picture). I'll be honest, these days I go to conferences to meet people and exchange, not for the talks. So I missed some talks. But those I went in to listen were beyond my expectations. A mix of hands-on learnings and market interpretations. 𝗧𝗵𝗲 𝘁𝗮𝗹𝗸𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱 𝗺𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲: Mirza Beširović giving us a blueprint of how to up-skill to become a Data/AI PM. Dr. Hayder Schneider sharing his framework of how to decide what to apply Agentic AI for. Francesca Cortesi saying "I don't know" is a valid answer to the question "AI is here - now what?". She triggered us to think about our un-LLM-able strengths. And there are many. I've got a few pictures for you from these talks. Quality of some pics is not the best. Hope it's readable. Of course this also was a place of "meeting IRL for the first time" moments like with Joana Belo Pereira, Julia Oehme, Alexandru Bleau and Christoph Bresler, and catching up with old and new friends like Francesca Cortesi, Tim Herbig, Tamer El-Hawari, Bedrettin Güner, Christoph Steinlehner, Chris Compston and Mirza Beširović and Dr. Hayder Schneider of course. And last but not least: Daniele Ronca and Ahmed Wafaey, what you set up was incredible! Thinking back in the beginning of the year with lots of question marks, what you've created was a very engaging, fun, humorous event with lots of learnings for everyone. Well done Daniele, Wafaey and the whole ProductLab CMTY & CONF> team 👏 2026 is announced - looking forward to next year. Finally a product conference in my hometown and tech hub Berlin ❤️

I met this guy about two years ago. No job in a shit market, but high ambitions and hungry to learn. He solved his own problem by creating a community of product people in Berlin who want to exchange, learn, grow together. This guy is Daniele Ronca. Along the way, he meets Ahmed Wafaey who becomes one of his heroes and biggest hands-on supporters. Two years later, these two guys have a team of similarly ambitious people: ProductLab CMTY & CONF>. And they run Berlin's first product conference. What a conference! 𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗳𝘂𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘆. In the talks. In the chats. In the faces of the attendees. Also seeing my "Build the right damn thing!" slogan on a poster made me laugh (thanks Christoph for taking a picture). I'll be honest, these days I go to conferences to meet people and exchange, not for the talks. So I missed some talks. But those I went in to listen were beyond my expectations. A mix of hands-on learnings and market interpretations. 𝗧𝗵𝗲 𝘁𝗮𝗹𝗸𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱 𝗺𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲: Mirza Beširović giving us a blueprint of how to up-skill to become a Data/AI PM. Dr. Hayder Schneider sharing his framework of how to decide what to apply Agentic AI for. Francesca Cortesi saying "I don't know" is a valid answer to the question "AI is here - now what?". She triggered us to think about our un-LLM-able strengths. And there are many. I've got a few pictures for you from these talks. Quality of some pics is not the best. Hope it's readable. Of course this also was a place of "meeting IRL for the first time" moments like with Joana Belo Pereira, Julia Oehme, Alexandru Bleau and Christoph Bresler, and catching up with old and new friends like Francesca Cortesi, Tim Herbig, Tamer El-Hawari, Bedrettin Güner, Christoph Steinlehner, Chris Compston and Mirza Beširović and Dr. Hayder Schneider of course. And last but not least: Daniele Ronca and Ahmed Wafaey, what you set up was incredible! Thinking back in the beginning of the year with lots of question marks, what you've created was a very engaging, fun, humorous event with lots of learnings for everyone. Well done Daniele, Wafaey and the whole ProductLab CMTY & CONF> team 👏 2026 is announced - looking forward to next year. Finally a product conference in my hometown and tech hub Berlin ❤️

Sep 22, 2025

Kevin Teodoro

Director of Product at UXCam | Harvard Alumni | Escola Politécnica da USP Alumni

Last week at ProductLab CMTY & CONF>, I had the chance to dive deep into some of the most pressing challenges product teams face today. One talk that stood out was from Mirza Beširović (Zendesk) on the orchestration trap. We often assume that more specialized agents lead to better performance, but the reality is: every specialization adds orchestration complexity. More handoffs = more latency More agents = more failure points And when one agent updates or fails, the ripple effects can be unpredictable. This resonated with me because it shows that all companies are in the same boat: finding the right balance to manage agents and multi-agent systems is still a huge challenge. Another highlight was from Pranav Pathak (Booking.com), who showed how shifting from writing PRDs to building prototypes is transforming the way teams work. Instead of "tell me," we are moving into a world of "show me." With rapid prototyping and vibe coding tools, teams are revolutionizing collaboration and moving faster than ever. At UXCam, we’re also seeing this shift reshape the way we work. Prototyping early and often allows us to validate ideas faster, align more effectively across teams, and deliver value to customers with greater speed and clarity. It makes me believe that we are on the right path.

Sep 22, 2025

Daniele Ronca

Product&Community@ ProductLab Conf> | Never appeared on any Forbes list

I wish there was a way to recognize the good old days while you’re still living them, before they slip away so quickly they feel like dreams. ProductLab CMTY & CONF> 2025

Sep 22, 2025

ProductLab CMTY & CONF>

3,252 followers

A lot of learning and connections happening at the roundtable. The community is starving for human connections and live chats. Lucie McLean Tim Herbig Fabian Strunden were 🔥🔥🔥

Sep 18, 2025

Sebastian Oremek

VP Products bei E.ON One | Product Management, Business Strategy

🔥 Most companies will fail in the Agentic AI era – because they ignore these 5 steps Agentic AI isn’t just another tech wave. It’s more like a tidal wave. You can either learn to surf it… or end up as corporate driftwood. 🌊 Here’s the 5-step survival kit: 1️⃣ Face reality – Name both risks and upside. Denial looks bad on a balance sheet. 2️⃣ Obsess over outcomes – Customers don’t want “AI features,” they want finished results. 3️⃣ Build the bench – World-class AI engineering + leadership isn’t optional. 4️⃣ Nail economics – If you don’t get token economics and outcome pricing, good luck explaining margins. 5️⃣ Think laterally – Solve problems your customers don’t even know they have (yet). 👉 Skip these steps, and you won’t just lose market share. You’ll become a case study in someone else’s strategy deck. Full credit to Dr. Hayder Schneider for framing these challenges so sharply at ProductLab. #AgenticAI #FutureOfBusiness #Innovation #AILeadership

Sep 23, 2025

ProductLab CMTY & CONF>

3,252 followers

We’re happy to see the LABs’ attendees invested into discussions and presentations 🥹 ✨ Büşra Coşkuner Erika Lauro Zsuzsanna Tamás Florian Bonnet Fabio Muroni CIC Berlin 📸 Ahmed Sulaiman

Sep 17, 2025

Nikolai Potapov

Data Strategy & Product Management | AI-Ready Governance & Data Licensing | Ex-National Teams Athlete 🇺🇦 🇩🇪

ProductLab CMTY & CONF> - 𝗳𝗶𝗲𝗹𝗱 𝗻𝗼𝘁𝗲𝘀. Took me a few days to reflect. CIC Berlin - full house. Sold out⚡💪 𝗟𝗶𝗻𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗼𝗽𝗶𝗻𝗴: “Can you walk away - and it keeps working?” · “Treat prompts as code.” · “Avoid the AI Product Death Trap.” · “What is un-LLM-able?” Talks that caught my attention: 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Stefan Ostwald | Parloa From tools → 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝘄𝗼𝗿𝗸𝗲𝗿𝘀. 4 principles: use real data over long prompts, ship with feedback loops, test behaviors not settings, human oversight where risk matters. 𝟮. 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 Henrique Cruz | Rows.com 𝗣𝗿𝗼𝗺𝗽𝘁𝘀 = 𝗰𝗼𝗱𝗲 - version, test, review failures daily. Pick problems with clear success metrics. Economics: 𝘂𝘀𝗮𝗴𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 × 𝘁𝗼𝗸𝗲𝗻 𝗰𝗼𝘀𝘁. 𝟯. 𝗦𝗰𝗮𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 Pranav Pathak | Booking.com Stop random bets. Use 𝗣𝗥𝗢𝗩𝗘𝗜𝗧 framework to prioritize AI Use Cases (Pain, Reach, Owned Data, Verify, Execution loop, Integration time, TCO). Balance 𝘂𝘀𝗲𝗿 + 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 metrics; skip vanity numbers. 𝟰. 𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Elena Leonova 🇺🇦 | Spryker Don’t ship 𝗔𝗜-𝗹𝗮𝗯𝗲𝗹𝗲𝗱 fluff. Go 𝗰𝗼𝗻𝘁𝗲𝘅𝘁-𝗳𝗶𝗿𝘀𝘁 (company stage and strategy), pick a lever (𝗰𝗵𝗲𝗮𝗽𝗲𝗿/𝗳𝗮𝘀𝘁𝗲𝗿/𝘀𝗺𝗮𝗿𝘁𝗲𝗿/𝗲𝗮𝘀𝗶𝗲𝗿), build moats: Data, Behavior, Workflow. Moats > Models. Decide: 𝗲𝘃𝗼𝗹𝘃𝗲 or 𝗰𝗵𝗮𝗻𝗴𝗲 the game - and prove it. 𝟱. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗘𝗿𝗮 Dr. Hayder Schneider | Aleph Alpha It’s a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗺𝗼𝗱𝗲𝗹 𝘀𝗵𝗶𝗳𝘁: sell outcomes. Map agents to the value chain; when a pilot proves ROI, promote it with an owner, KPI+SLA, and clear unit economics. 𝟲. 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 - 𝗻𝗼𝘄 𝘄𝗵𝗮𝘁? Francesca Cortesi | Prodotto Collective | Closing 👏 “What is un-LLM-able?” stuck with me. It’s okay not to know everything about AI - 𝗳𝗼𝗰𝘂𝘀 matters. List 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄/𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄/𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 next. Learning & unlearning are the skills of today and tomorrow. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Berlin needed this badly. Thank you Daniele Ronca and the ProductLab Team! You made it happen! 🫶 Real community with passion and drive. More of this in Munich, Köln, Hamburg? .... And what are your highlights from the ProductLab CMTY & CONF>? #ProductLabConf #ProductPeople #AIProduct #ProductManagement #DataStrategy #AgenticAI #PMLeadership #BerlinTech

ProductLab CMTY & CONF> - 𝗳𝗶𝗲𝗹𝗱 𝗻𝗼𝘁𝗲𝘀. Took me a few days to reflect. CIC Berlin - full house. Sold out⚡💪 𝗟𝗶𝗻𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗼𝗽𝗶𝗻𝗴: “Can you walk away - and it keeps working?” · “Treat prompts as code.” · “Avoid the AI Product Death Trap.” · “What is un-LLM-able?” Talks that caught my attention: 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Stefan Ostwald | Parloa From tools → 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝘄𝗼𝗿𝗸𝗲𝗿𝘀. 4 principles: use real data over long prompts, ship with feedback loops, test behaviors not settings, human oversight where risk matters. 𝟮. 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 Henrique Cruz | Rows.com 𝗣𝗿𝗼𝗺𝗽𝘁𝘀 = 𝗰𝗼𝗱𝗲 - version, test, review failures daily. Pick problems with clear success metrics. Economics: 𝘂𝘀𝗮𝗴𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 × 𝘁𝗼𝗸𝗲𝗻 𝗰𝗼𝘀𝘁. 𝟯. 𝗦𝗰𝗮𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 Pranav Pathak | Booking.com Stop random bets. Use 𝗣𝗥𝗢𝗩𝗘𝗜𝗧 framework to prioritize AI Use Cases (Pain, Reach, Owned Data, Verify, Execution loop, Integration time, TCO). Balance 𝘂𝘀𝗲𝗿 + 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 metrics; skip vanity numbers. 𝟰. 𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Elena Leonova 🇺🇦 | Spryker Don’t ship 𝗔𝗜-𝗹𝗮𝗯𝗲𝗹𝗲𝗱 fluff. Go 𝗰𝗼𝗻𝘁𝗲𝘅𝘁-𝗳𝗶𝗿𝘀𝘁 (company stage and strategy), pick a lever (𝗰𝗵𝗲𝗮𝗽𝗲𝗿/𝗳𝗮𝘀𝘁𝗲𝗿/𝘀𝗺𝗮𝗿𝘁𝗲𝗿/𝗲𝗮𝘀𝗶𝗲𝗿), build moats: Data, Behavior, Workflow. Moats > Models. Decide: 𝗲𝘃𝗼𝗹𝘃𝗲 or 𝗰𝗵𝗮𝗻𝗴𝗲 the game - and prove it. 𝟱. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗘𝗿𝗮 Dr. Hayder Schneider | Aleph Alpha It’s a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗺𝗼𝗱𝗲𝗹 𝘀𝗵𝗶𝗳𝘁: sell outcomes. Map agents to the value chain; when a pilot proves ROI, promote it with an owner, KPI+SLA, and clear unit economics. 𝟲. 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 - 𝗻𝗼𝘄 𝘄𝗵𝗮𝘁? Francesca Cortesi | Prodotto Collective | Closing 👏 “What is un-LLM-able?” stuck with me. It’s okay not to know everything about AI - 𝗳𝗼𝗰𝘂𝘀 matters. List 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄/𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄/𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 next. Learning & unlearning are the skills of today and tomorrow. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Berlin needed this badly. Thank you Daniele Ronca and the ProductLab Team! You made it happen! 🫶 Real community with passion and drive. More of this in Munich, Köln, Hamburg? .... And what are your highlights from the ProductLab CMTY & CONF>? #ProductLabConf #ProductPeople #AIProduct #ProductManagement #DataStrategy #AgenticAI #PMLeadership #BerlinTech

Sep 23, 2025

Tim Herbig

Product Management Coach, Author, and Speaker | I help Product Teams connect the Dots of Strategy, OKRs, and Discovery.

What did Tamer whisper to each other that made us laugh so hard in this picture at last week's ProductLab CMTY & CONF>? 🍎 "Luckily, no one knows that Outputs are more important than Outcomes." 🍉 "I actually like GANTT charts more than NOW/NEXT/LATER roadmaps." ⏳ "In my free time, I secretly shred product management bestsellers into confetti." 🥑 "I really do enjoy just building a feature without knowing the problem." 🌶️ "Just finished prompting ChatGPT for three headline-one JIRA issues. Super stressful" 🍇 "My favorite day to deploy is Friday. One of the engineers always does as I tell him." Comment the emoji of your favorite product joke we love to crack. To Tamer: Thanks for being that pragmatic and funny source of inspiration in this product management world (and beyond). 🤝

Sep 24, 2025

Tim Herbig

Product Management Coach, Author, and Speaker | I help Product Teams connect the Dots of Strategy, OKRs, and Discovery.

Taking my book, 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀, on a field trip to Berlin shortly after its official launch. Seeing it in the hands of people who have helped shape it ,like Tamer and Robiert or putting it into the hands of my roundtable session at ProductLab CMTY & CONF> is even more rewarding than holding the final version in my own hands. The paperback version is now available for purchase on Amazon marketplaces around the world, with the Kindle (and audiobook) version following soon: 🇩🇪 Germany, Austria, Switzerland: lnkd.in/epeFF-yF 🇬🇧 United Kingdom: lnkd.in/evjYrJ9F 🇺🇸 United States: lnkd.in/eR_Z-SJG 🇫🇷 France: lnkd.in/eEzVMK4H 🇳🇱 Netherlands: lnkd.in/e5QX966z 🇨🇦 Canada: lnkd.in/e-eHrZhf 🇦🇺 Australia: lnkd.in/eKWCzhy4 🇮🇹 Italy: lnkd.in/ewBkpNGz 🇵🇱 Poland: lnkd.in/e-yqZSYH 🇧🇷 Brazil: lnkd.in/ecxicBwg 🇮🇳 India: lnkd.in/epyVFe7n The book is designed to be both a sequential read and a practical reference that you can access based on your most pressing needs. No matter where you begin, you'll find references to the other domains throughout each chapter, helping you connect the dots and avoid the trap of isolated practices. Of course, in reality, the sequencing across these three domains is much less linear. You might start with explorative Discovery, using insights to set your Strategy, derive OKRs to guide your Deliver, while engaging in more evaluative Discovery to test solutions. But, for the purpose of your and my sanity, I decided on a more distinct approach by arranging them in a particular order. That doesn’t mean it’s the 𝘳𝘪𝘨𝘩𝘵 order you have to follow, and that applies to all circumstances. I will present the aspects of each of the three practices in a way so you can choose your own adventure of where to start and how to make your practices more valuable in your context. I hope you enjoy reading the book as much as I enjoyed writing it for practitioners like you. Thank you for your support, and let me know how the book helps your work.

Sep 19, 2025

ProductLab CMTY & CONF>

3,252 followers

What a way to start the conference! We couldn’t have asked for a better beginning. Organizing this once felt like a dream, but with the support of our amazing community, we made it happen. And the day is just starting!! Daniele Ronca Elif Gümüş Elena Eremeeva Liubov Antonova Leila Montazeri Ahmed Sulaiman Srishti Maitra Veronika Morozová Ahmed Wafaey Francesca Cortesi Fabio Muroni Alessia Marchi Olivia A.

Sep 18, 2025

Wijdene Khachaà

Ex-founder | Product strategist | Marketplace native | Built across 4 countries | Impact over ego

🚀 Super excited to share that I’ll be attending ProductLab CMTY & CONF> conference on September 18 in Berlin! The agenda is packed with topics that hit right at the heart of where product is headed: ✨ How PMs can architect the AI revolution ✨ Scaling experimentation & driving impact (Booking.com, SumUp) ✨ Becoming better with OKRs (Tim Herbig) ✨ Building outcome-driven, product-minded teams ✨ Growth strategies & business models in the agentic AI era ✨ Mastering organizational change & leadership in an AI-first world It’s also a great chance to connect with fellow product leaders, share lessons, and bring fresh ideas back to our teams at Atolls. If you’ll be there too, let’s connect 👋 #ProductManagement #AI #Leadership #Growth #ProductLabConf

Sep 11, 2025

Henrique Cruz

Head of Growth & AI at Rows

[Full deck] Last week I had a great time at ProductLab CMTY & CONF> walking PMs everything we’ve learned about build an AI product that gets better everyday. Here’s the deck, and my 11 key messages: 1/ 𝐓𝐞𝐜𝐡 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. What used to take decades now takes months. The next breakout app could hit a million users in hours. 2/ 𝐓𝐡𝐚𝐭’𝐬 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐲 𝐚𝐭 𝐑𝐨𝐰𝐬. Slow burn, then boom. It took 5 years to reach 100k users, then just 6 months to hit 1M after launching AI Analyst. 3/ 𝐓𝐢𝐦𝐢𝐧𝐠 (𝐫𝐞𝐚𝐥𝐥𝐲) 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. A $6k influencer push turned into 30M impressions, 1M sign-ups, and thousands of backlinks. It was the right time, but the product wasn’t perfect yet. 4/ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 *𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲* 𝐜𝐨𝐦𝐞𝐬 𝐝𝐨𝐰𝐧 𝐭𝐨 𝟓 𝐭𝐡𝐢𝐧𝐠𝐬: > Pick problems AI can actually solve > Nail product–solution fit > Price for where the market’s headed > Treat prompts like code. > Set up daily and weekly “KAIzen” reviews to keep improving 5/ 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐰𝐞𝐞𝐭 𝐬𝐩𝐨𝐭 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 Look for problems where success is obvious and users can quickly tell if the AI nailed it or not. Avoid the fuzzy creative stuff that needs endless back-and-forth. That’s why clear, verifiable outputs (like in Rows Analyst or Vision) are so powerful. 6/ 𝐃𝐨𝐧'𝐭 𝐠𝐞𝐭 '𝐤𝐢𝐥𝐥𝐞𝐝 𝐛𝐲 𝐎𝐩𝐞𝐧𝐀𝐈' Build something 10x more useful than raw ChatGPT. The app layer is where 80%+ margins live, but only if you're genuinely more valuable than the base model. Assume models will be cheap, fast, and smart. 7/ 𝐏𝐫𝐢𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐩𝐮𝐜𝐤 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 We're heading toward a world of free, fast, smart AI. Your pricing strategy should be a result of your AI product fit in the frequency × token size matrix. 8/ 𝐀𝐈 𝐂𝐨𝐬𝐭 𝐢𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝟒 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 Context (your data + metadata), Instructions (your system prompt), Result (what the AI outputs), and Reflection (when AI checks its own work). 9/ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐢𝐬 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 Pull requests, testing environments, automated evals. If you're not treating prompts like production code, you're doing it wrong. 10/ 𝐑𝐢𝐭𝐮𝐚𝐥𝐬 𝐦𝐚𝐭𝐭𝐞𝐫. Every day we review metrics and failed questions. Every week we review prompts, models, and conversations. That’s how the product keeps learning. 11/ Enter 𝐑𝐨𝐰𝐬 That’s what we’re doing at Rows.com, the smartest AI spreadsheet in the world. TY again for having me Daniele Ronca, Francesca Cortesi and team!

[Full deck] Last week I had a great time at ProductLab CMTY & CONF> walking PMs everything we’ve learned about build an AI product that gets better everyday. Here’s the deck, and my 11 key messages: 1/ 𝐓𝐞𝐜𝐡 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. What used to take decades now takes months. The next breakout app could hit a million users in hours. 2/ 𝐓𝐡𝐚𝐭’𝐬 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐲 𝐚𝐭 𝐑𝐨𝐰𝐬. Slow burn, then boom. It took 5 years to reach 100k users, then just 6 months to hit 1M after launching AI Analyst. 3/ 𝐓𝐢𝐦𝐢𝐧𝐠 (𝐫𝐞𝐚𝐥𝐥𝐲) 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. A $6k influencer push turned into 30M impressions, 1M sign-ups, and thousands of backlinks. It was the right time, but the product wasn’t perfect yet. 4/ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 *𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲* 𝐜𝐨𝐦𝐞𝐬 𝐝𝐨𝐰𝐧 𝐭𝐨 𝟓 𝐭𝐡𝐢𝐧𝐠𝐬: > Pick problems AI can actually solve > Nail product–solution fit > Price for where the market’s headed > Treat prompts like code. > Set up daily and weekly “KAIzen” reviews to keep improving 5/ 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐰𝐞𝐞𝐭 𝐬𝐩𝐨𝐭 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 Look for problems where success is obvious and users can quickly tell if the AI nailed it or not. Avoid the fuzzy creative stuff that needs endless back-and-forth. That’s why clear, verifiable outputs (like in Rows Analyst or Vision) are so powerful. 6/ 𝐃𝐨𝐧'𝐭 𝐠𝐞𝐭 '𝐤𝐢𝐥𝐥𝐞𝐝 𝐛𝐲 𝐎𝐩𝐞𝐧𝐀𝐈' Build something 10x more useful than raw ChatGPT. The app layer is where 80%+ margins live, but only if you're genuinely more valuable than the base model. Assume models will be cheap, fast, and smart. 7/ 𝐏𝐫𝐢𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐩𝐮𝐜𝐤 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 We're heading toward a world of free, fast, smart AI. Your pricing strategy should be a result of your AI product fit in the frequency × token size matrix. 8/ 𝐀𝐈 𝐂𝐨𝐬𝐭 𝐢𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝟒 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 Context (your data + metadata), Instructions (your system prompt), Result (what the AI outputs), and Reflection (when AI checks its own work). 9/ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐢𝐬 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 Pull requests, testing environments, automated evals. If you're not treating prompts like production code, you're doing it wrong. 10/ 𝐑𝐢𝐭𝐮𝐚𝐥𝐬 𝐦𝐚𝐭𝐭𝐞𝐫. Every day we review metrics and failed questions. Every week we review prompts, models, and conversations. That’s how the product keeps learning. 11/ Enter 𝐑𝐨𝐰𝐬 That’s what we’re doing at Rows.com, the smartest AI spreadsheet in the world. TY again for having me Daniele Ronca, Francesca Cortesi and team!

Sep 24, 2025

Elena Eremeeva

Community / UX / Marketing bei ProductLab

𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗟𝗮𝗯 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 💚 Last week, we hosted our very first ProductLab CMTY & CONF> Conference in Berlin. It was a two-day event: one day dedicated to LABs (hands-on workshops) and one full conference day. Participants described it as deep and focused learning, inspiring keynotes, eye-opening facilitators, and roundtables that sparked meaningful conversations and new connections. As the ProductLab team’s resident multitasker, I wore many hats this time — arriving at 6 AM and leaving at 10 PM on conference day. From moderating a roundtable, to interviewing participants and sponsors, to running social media — I got a pretty full glimpse of what was happening. 𝗦𝗼, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗳𝗿𝗼𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 🙂‍↕️𝗜𝗡𝘀: • Sponsors, keynote speakers, facilitators, and dear friends who supported our vision, worked to deliver a first-class experience, and were always ready to lend a hand • Participants who trusted us with their learning budget and believed in our very first conference • A team willing to do absolutely anything to make sure things ran smoothly • People who understand that not everything can go perfectly — and don’t judge when it doesn’t • The CIC Berlin Venue team, who supported us every step of the way and gave us total peace of mind • Everyone who shared their emotions and experiences with us — whether in front of my camera or behind it • Attendees who came up just to say “thank you” (hits differently in person than in a LinkedIn post 💚) • People who wrote LinkedIn posts sharing their impressions and learnings during and after the conference — we see you! • Networking and meeting incredible people • Berlin’s perfect weather on Wednesday, which let us enjoy the beer garden 🌞 • Polaroid pictures for every participant as a lasting memory • Vegetarian and vegan food options so everyone felt included At the end of the day — it’s all about people (who would’ve thought, right? 🤓). 🙂‍↔️𝗢𝗨𝗧𝘀: • People who take more than they give • Phone dying while recording a 🔥 video • Microphones cutting out while recording facilitator feedback • Letting ChatGPT calculate how many drinks we’d need 🫠 • Being the only person responsible for social media and content (send help) 𝘈𝘭𝘭 𝘪𝘯 𝘢𝘭𝘭 — 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘣𝘭𝘢𝘴𝘵. 𝘏𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘦𝘢𝘮𝘦𝘥 𝘰𝘶𝘳 𝘷𝘦𝘳𝘺 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Stay tuned for more — and for the second edition of the conference! And follow ProductLab CMTY & CONF> to catch me loosening up participants in front of the camera. Much love, Elena Daniele Elif Liubov Ahmed Leila Olivia Veronika Ahmed Alessia Srishti Aleksandra Fabio Francesca ✨ Büşra and many more! 📸 Ahmed Sulaiman, Srishti Maitra, Aleksandra Kononchenko

𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗟𝗮𝗯 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 💚 Last week, we hosted our very first ProductLab CMTY & CONF> Conference in Berlin. It was a two-day event: one day dedicated to LABs (hands-on workshops) and one full conference day. Participants described it as deep and focused learning, inspiring keynotes, eye-opening facilitators, and roundtables that sparked meaningful conversations and new connections. As the ProductLab team’s resident multitasker, I wore many hats this time — arriving at 6 AM and leaving at 10 PM on conference day. From moderating a roundtable, to interviewing participants and sponsors, to running social media — I got a pretty full glimpse of what was happening. 𝗦𝗼, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗳𝗿𝗼𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 🙂‍↕️𝗜𝗡𝘀: • Sponsors, keynote speakers, facilitators, and dear friends who supported our vision, worked to deliver a first-class experience, and were always ready to lend a hand • Participants who trusted us with their learning budget and believed in our very first conference • A team willing to do absolutely anything to make sure things ran smoothly • People who understand that not everything can go perfectly — and don’t judge when it doesn’t • The CIC Berlin Venue team, who supported us every step of the way and gave us total peace of mind • Everyone who shared their emotions and experiences with us — whether in front of my camera or behind it • Attendees who came up just to say “thank you” (hits differently in person than in a LinkedIn post 💚) • People who wrote LinkedIn posts sharing their impressions and learnings during and after the conference — we see you! • Networking and meeting incredible people • Berlin’s perfect weather on Wednesday, which let us enjoy the beer garden 🌞 • Polaroid pictures for every participant as a lasting memory • Vegetarian and vegan food options so everyone felt included At the end of the day — it’s all about people (who would’ve thought, right? 🤓). 🙂‍↔️𝗢𝗨𝗧𝘀: • People who take more than they give • Phone dying while recording a 🔥 video • Microphones cutting out while recording facilitator feedback • Letting ChatGPT calculate how many drinks we’d need 🫠 • Being the only person responsible for social media and content (send help) 𝘈𝘭𝘭 𝘪𝘯 𝘢𝘭𝘭 — 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘣𝘭𝘢𝘴𝘵. 𝘏𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘦𝘢𝘮𝘦𝘥 𝘰𝘶𝘳 𝘷𝘦𝘳𝘺 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Stay tuned for more — and for the second edition of the conference! And follow ProductLab CMTY & CONF> to catch me loosening up participants in front of the camera. Much love, Elena Daniele Elif Liubov Ahmed Leila Olivia Veronika Ahmed Alessia Srishti Aleksandra Fabio Francesca ✨ Büşra and many more! 📸 Ahmed Sulaiman, Srishti Maitra, Aleksandra Kononchenko

Sep 26, 2025

Elena Berendeeva

PM @ JetBrains | AI

Last week, I had the pleasure of talking about how AI is changing product managers’ work. Thanks to the ProductLab CMTY & CONF> community and Daniele Ronca for this opportunity, and huge thanks to Gleb Melnikov for making this event happen. Working at JetBrains, we have a front-row seat to observe how fast AI is changing software development. But here's the thing – what happens with the rest of the product development cycle when one part (software delivery) accelerates so fast? I believe we, as Product managers, will soon start operating at a fundamentally different speed using new AI workflows. With these workflows, we won't just ship faster – we'll learn faster. Most of the failed experiments that take months now will take days. Our rate of learning and customer understanding will grow rapidly, and it's already starting. I'm so curious to see where this takes us. 🚀

Sep 1, 2025

Daniel Zherenkov

Senior Product Manager 7+ years (Data & AI/ML products) in B2B, Marketplace, HRtech, and Media.

🔥 Another marvellous AI Product Meetup organised by my friends Daniele Ronca and ProductLab CMTY & CONF> and hosted by the company that needs no introduction - JetBrains. Elena Berendeeva pondered on the essential question about how the product development flow is going to be changed by AI tooling and how product teams should start the transformation already right now to not find themselves off the board. Gleb Melnikov explored a purely beautiful question about context engineering. Anyone who works with LLMs knows that just writing a prompt is not enough to get a qualified answer. You need to provide the context; for that, you need to structure your request and saturate it with data. But how so? And how to squeeze the best from the model output? The lucky people who attended the talk now know the answer! And, as always, a huge number of interesting people, hot topics, deep conversations and an infinite amount of fun 😎 See you all soon at the ProductLab Conference 17-18 September :)

Aug 29, 2025

Rashi Virmani

Product @ N26 | Digital Onboarding & Customer Journeys | Ex-Kotak Mahindra Bank | MBA Valedictorian ‘20

Attended a fantastic workshop on AI for Product Managers. From turning ideas into working code in hours to shipping 10x faster with AI agents, the possibilities are huge. Biggest takeaway → AI fluency + context engineering are now must-have skills for every PM. Also, to always keep an eye on data quality, reliability, model performance, and user impact - it’s essential! Big thanks to the organisers and speakers! 🚀 Elena Berendeeva ProductLab CMTY & CONF> Daniele Ronca

Aug 30, 2025

✨ Büşra Coşkuner

Product Coach | Trainer | Advisor | Keynote Speaker

Yesterday at ProductLab CMTY & CONF> meetup at Bonial Germany. First a very interesting talk by Steven Gillmann and Laurane Mesnier in which they shared how they've introduced triads, created a better shared working environment and reduced misalignment in prioritisation with their own prioritisation system. Then I had the pleasure to talk about Impact Mapping and give a sneak peak into what ProductLab Conference attendees learn about in the workshop that I'll be giving there. Only 5 tickets left for my workshop, better be quick. 17. September in Berlin: lnkd.in/e_qMkCXq Thank you for the invitation Daniele Ronca and the whole ProductLab team 💛 And good to see you again Bertrand Rothen Christoph Steinlehner Roland Butler Amon Fayz Dominik Schmidle Nils von Harlessem 💛

Aug 1, 2025

Daniel Zherenkov

Senior Product Manager

Another absolutely astonishing product event from Daniele Ronca and the whole ProductLab CMTY & CONF> team in Bonial Germany with the breathtaking and scenic views from the office. Despite the cold summer in Berlin, the event was definitely on fire 🔥 Nice talks, small chats, great networking, and so many pleasant people around. Can't wait for the next one 😎

Aug 1, 2025

Moustafa Abdeldayem

Product Manager

Yesterday, I had the pleasure of attending the ProductLab CMTY & CONF> meetup at Bonial Germany and what an inspiring evening it was! 💫 The event kicked off with a brilliant talk by Steven Gillmann and Laurane Mesnier, who shared how their team introduced triads to foster better collaboration, reduce misalignment, and improve prioritization through a system tailored to their needs. A thoughtful and practical approach that sparked a lot of ideas for me.💡 Later, ✨ Büşra Coşkuner led a powerful session on Impact Mapping, a great reminder of how strategic alignment drives business success by helping teams build products that customers truly love and are willing to pay for. Also, some interesting trees 🌳 that guide us to build the right thing!, not just anything. Big thanks to Daniele Ronca and the entire ProductLab team for organizing such a valuable event full of meaningful content, great conversations, and a fantastic community of product minds! 🚀 It was a pleasure meeting you, Julia C. San Juan Fırat Gömi Partha Mandal truly enjoyed our conversations!

Aug 1, 2025

Prateek Hakay

VP Product & AI

Better one good deed than a thousand fair words! Grateful to Lucie McLean for holding space where people could show up as they are — with their experiences, doubts, frameworks, and hard-won lessons. And Daniele Ronca to organise it and make it all happen! What a wonderful evening in taste, intensity and flavours - not only in food and wine but in wisdom and learning! :) What stood out for me was the sheer depth in the room - not just in scale or credentials, but in real execution. You could tell who had built, failed, iterated, and shipped under pressure. The conversations weren’t theoretical. They were rooted in sweat, experiments, pivots, and decisions made when stakes were high. Sometimes failed, bruised and then built again strongly! From creative ways to apply Event Storming, to revisiting the Horizon 1–2–3 framework to evaluate product bets, there was so much packed into every byte and segment. One theme that resonated: the rules of the game need to be clear to the Product team. In uncertain or fast-paced environments, alignment isn't a luxury - it’s a survival strategy. Came back with a full notepad and a fuller mind. More of this, please Daniele Ronca. 🙌 Many thanks to Akash Kedia, Sarah Burgess, Fabian Strunden, @Bedritten and Dave Feldman! 🙌

Jun 26, 2025

Contentful Talent Network

1,572 followers

There’s nothing quite like being surrounded by curious builders, insightful product thinkers, and big, bold ideas. Last week, we had the pleasure of hosting the incredible ProductLab CMTY & CONF> community at Contentful. Michelle Proksell 媚潇 and Fabian Schultz took us on a deep-dive into how they used AI to build user personalization. But it wasn’t just about the technology. It's about the process of solving the right problems, staying user-focused, and constantly testing and learning. Sabrina Mach brought it all home by encouraging us to look for patterns, challenge our assumptions, and strive for clarity. The energy in the room was infectious, and we’re so grateful to everyone who joined us. Here’s to more moments of learning, connection, and collaboration 💡✨ #BuildYourStory #TeamContentful

Jun 25, 2025

Prateek Hakay

Product & AI

A truly enriching experience! Glad to have made a choice to be there. A much hands-on exchange! The on-the-floor wisdom can hardly be grasped through other media!

Jun 26, 2025

Esther Vidal Andreu

Crafting experiences and brands people love

Back at an AI event this week. Thanks to This time the focus wasn’t on how to integrate AI into design processes, but on how to approach discovery in order to create meaningful AI tools. Key takeaway: AI isn’t a mysterious monster, it’s a machine with functionalities. Our job is to facilitate interaction with it based on what we want to achieve. In other words, it’s the same principle as always in product design. Everything is moving so fast right now that we often feel we need to execute immediately or risk being left behind. But in the rush, we’re skipping the most essential part of the creative process: understanding what users actually need.

Jun 20, 2025

Daniele Ronca

Product&Community@ ProductLab Conf>

It’s happening now! Beam event about logistics products. Insights. Case study! With Nupur Dhar Alessio Tixi Codee Martinelli and other 35+ amazing product builders ❤️

Jun 5, 2025

Bandan Singh

Payments & Credit Products @ Riverty

🚀 Product management is evolving—from shipping features to owning outcomes. I’m excited to speak about how PMs can drive business impact by understanding P&L better and aligning product strategy with company goals. 📊 In this talk titled 'Sustainable Growth', I’ll be sharing practical ways to connect product metrics to financial results and how PMs can speak financial impact to the executives, shareholders and investors. 🎯 Join me at Product Lab Conference (17 - 18 September'2025) in Berlin to explore how product teams can shift focus from short-term wins to long-term value creation and become true partners to the leadership. Get your tickets here -> lnkd.in/e4sct65d Daniele Ronca

May 30, 2025

Beam

Host

We're still buzzing after last week's Product Lab event! Huge thanks to Daniele Ronca for making it happen, Alessio Tixi and Nupur Dhar for presenting, and to all the attendees for bringing the energy and insightful discussions. If you're working with a networking or meetup group in the product/logistics/SaaS space and you're looking for your next location, Beam would love to host you. We're always looking for new partners and collaborators to help drive these conversations forward, so if that's you, please get in touch!

Jun 10, 2025

Karsten Winkler

Sr. Director of Product at Contentful

Product folks in Berlin, mark your calendars for the Discovery for AI meetup at Contentful on June 19. Talks by Sabrina Mach and Michelle Proksell 媚潇 & Fabian Schultz start the conversation. Daniele Ronca and Veronika Morozová at ProductLab CMTY & CONF> facilitate the evening. Get more details and register at Luma now: lu.ma/zrgcklor

Jun 10, 2025

Mirza Beširović

AI Product Leader @ Zendesk • Building AI agents for customer service • Mentor • Public Speaker

I'm excited to share I’ll be speaking at the ProductLab Conference in Berlin on Sep 18 alongside product pals and greats like ✨ Büşra Coşkuner, Tim Herbig, and Tamer El-Hawari, among others. 🎉 In my talk, I will discuss how product management is evolving as AI agents become part of our core stack. We’ll dig into what it means to design not just features, but workflows between humans and autonomous agents. Some of the themes I will explore include: 📌 How to orchestrate multi-agent systems and enable agent collaboration 📌 What product workspaces might look like when AI agents interact across applications 📌 The evolving role of PMs as the connective tissue between human intent and machine execution 🗓 Sep 17–18, 2025 | 📍 Berlin 🎟 Early bird tickets will be available until the end of May -- use code Mirza50 at productlab.app for a discount! Let me know if you’ll be attending -- I'd love to connect. 🤩 cc Daniele Ronca #productLab2025 #AIProductLeadership #agenticEra #humanInTheLoop #productManagement

May 6, 2025

✨ Büşra Coşkuner

Product Coach & Advisor - Training and coaching product teams on dealing with the messy middle 👉 Writing about Product Metrics, Impact Mapping, Experiments, and Product Thinking

Wanna become a data informed product leader? Best year for doing that is 2025! Join my workshops at ProductLab Community & Conference> in Berlin. -- Labs Day is on the 17. September with 6 workshops that you can choose from by me, Florian Bonnet and Erika Lauro. My morning workshop: Success metrics that matter: Set up your success engine for sustainable growth My afternoon workshop: Impact Mapping - A Crash Course Get more info about my workshops and your tickets here: lnkd.in/e_qMkCXq -- The conference is on the 18. September with some amazing speakers and product friends like Tim Herbig, Mirza Beširović, David Pereira, Chris Compston and more. Asya Kuznetsova - looking forward to finally meet you in person, I've heard your name so many times now that I want to meet you! 😄 👉 Get your 50 EUR off the conference ticket until end of May with my code BUSRA50 - just enter the code in the checkout. See you in Berlin! 👋

May 15, 2025

Tamer El-Hawari

productbench.co – Product Management Trainer & Consultant | Entrepreneur | Angel Investor

𝐇𝐲𝐩𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡. 𝐋𝐚𝐲𝐨𝐟𝐟𝐬. 𝐍𝐞𝐰 𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐜𝐤. 𝐍𝐞𝐰 𝐂𝐄𝐎. 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞. 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝐁𝐨𝐭𝐡. 𝐀𝐈. 𝐘𝐨𝐮 𝐧𝐚𝐦𝐞 𝐢𝐭. Change just keeps happening. It’s the only constant. Staying on track, making good decisions, and actually thriving when things feel like they’re falling apart — that’s an art. That’s exactly what we’ll talk about at the ProductLab Community & Conference in Berlin. 🎯 I’m hosting a roundtable on mastering the art of change — together with sharp product minds who’ve all faced the storm. 👉 Join us: lnkd.in/eVjFXHsk Happy to see Tim Herbig, ✨ Büşra Coşkuner, David Pereira, Mirza Beširović, Francesca Cortesi, and of course Daniele Ronca and many more at the conference. 𝘈𝘴 𝘈𝘭𝘱𝘩𝘰𝘯𝘴𝘦 𝘒𝘢𝘳𝘳 𝘰𝘯𝘤𝘦 𝘱𝘶𝘵 𝘪𝘵: “𝘗𝘭𝘶𝘴 ç𝘢 𝘤𝘩𝘢𝘯𝘨𝘦, 𝘱𝘭𝘶𝘴 𝘤’𝘦𝘴𝘵 𝘭𝘢 𝘮ê𝘮𝘦 𝘤𝘩𝘰𝘴𝘦.” 𝘛𝘩𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘤𝘩𝘢𝘯𝘨𝘦, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘦𝘺 𝘴𝘵𝘢𝘺 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦.

May 15, 2025

Daniel Zherenkov

Senior Product Manager

Thank you very much Liubov Antonova Elena Eremeeva Daniele Ronca and the whole gang of the ProductLab Community & Conference> for the absolutely astonishing Product Meetup we had yesterday! That was a relatively small but so cosy and comfortable product event hosted by MILES (special thanks to them too!) that I couldn’t help but highlight. Nitin Maslekar, PhD from MIELS and Daniel Nguyen from Uber have shared so many different approaches to building products in the asset-heavy and asset-light environments and plenty of pitfalls that live there. Amazing talks with a lot of follow-up questions and even interactions with the audience. The format was kind of new for this type of event, but that was exactly what enabled attendees to actively communicate with each other and with the speakers. After all, it didn’t feel like an official professional meet-up, rather a warm and light meeting with old friends :) Liked it a lot and looking forward to more! I'm pretty happy to be a part of such vibrant and active ProductLab Community & Conference> in Berlin, so if you are looking for an enabler for your career, a safety space to discuss tough problems or just a group of life-active people you can mingle with from time to time, I can definitely recommend joining these guys, they surely know what they are doing 😎

Apr 30, 2025

Elena Eremeeva

Community/UX at ProductLab

𝗦𝘁𝗶𝗹𝗹 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗷𝗼𝘆 𝗮𝗳𝘁𝗲𝗿 𝗼𝘂𝗿 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆’𝘀 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁 𝐌̶𝐈̶𝐋̶𝐅̶𝐒̶ MILES(I just had to)🙂‍↕️ 💥 It was the first time Liubov Antonova and I had the opportunity to take the whole responsibility for organizing our ProductLab Community & Conference> monthly event and I am so very proud of how it went. We got to know MILESVP of Product Nitin Maslekar, PhD at our Urban Sports Club event in October and were lucky he was also interested in collaborating with us by organizing one at their headquarters office. 👩🏼‍💻 First calls, defining the event topic, more calls, discussing the regulations and requirements, E-mails, visiting the space, E-mails, finding the second speaker, E-mails, dry runs, E-mails, final call, event day! 🔝 This time we were testing a new and more cosy format for the event, hosting only ~30 people and it was a great experience. People who came were really excited about the topic, asked questions and shared their opinions. Nitin and Daniel in turn had the opportunity to have a real conversation with the audience and it worked extremely well. I personally had a lot of fun as well as gained much while listening to presentations. Can’t be grateful enough for the opportunity to have you both on stage! Thank you everyone who was there with us yesterday, ProductLab Community & Conference> team for the support and Daniele Ronca for the opportunity to take the lead 🥹 Daniele Liubov Elif Olivia Veronika Ahmed Leila xoxo

Apr 30, 2025

Victoria Berezhnova

Lead PM

Several days have already passed, but I believe it's never too late to say thank you. Recently, Nadezhda Baryshnikova and I attended an amazing meetup, and I would like to sincerely thank the ProductLab Community & Conference> for your thoughtful and precise organization of the meeting. It was a great opportunity to discuss products, projects, and professional habits. Special thanks for inviting such interesting speakers and creating a genuine sense of community.

Mar 24, 2025

Stephanie Kazalac

Product Director @ Airalo

Last week, I had the pleasure of joining a panel at the latest ProductLab Community & Conference> event! First of all, a huge thank you to Daniele Ronca for organizing these events and for keeping the product community in Berlin alive and thriving. It’s impressive to see your energy and dedication, bringing 80+ people together in one room is no small feat! I was also pleased to see that nearly half of the room had used Airalo ❤️. The panel was a great conversation around some truths about building products and product careers. It was a pleasure sharing the stage with Julie Kamel and Alex Allan! We exchanged thoughts on product management, career paths, AI, and personal stories. A special thanks to Julie for sharing your story, especially about Lebanon. I’m always impressed by the resilience and strength of the Lebanese people, constantly restarting and moving forward, no matter what. 👉 AI and Product Management Personally, I see AI as just another technology among many. Yes, it’s the trend right now, but we’ve seen plenty of trends before: A/B testing, mobile-first, growth hacking, personalization & machine learning, product-led growth and now AI. In my opinion, it’s a powerful enabler that helps product people do more, faster, and better, if you know how to use it. I definitely don’t see it as a threat, quite the opposite. Product people aren’t going anywhere. If anything, we’ll be more empowered to make better-informed decisions, rely less on other team members, and focus on higher-value, strategic work. 👉 We also explored what it means to be a “top 1% PM” My take? It depends on the company, its stage, and the management team. A top 1% PM in one company might mean something very different in another. What matters is knowing your strengths, understanding where you add the most value, and making sure that aligns with the company and leadership. And stay curious! You should interview the company as much as they interview you. Product is a constant learning journey. If you want to stay in product, you need to keep learning, otherwise, you risk falling behind. New trends will always come, and with the rise of AI, they’re evolving even faster. 👉 Lastly, we reflected on intentionality in our careers My path has been a mix of clear vision and serendipity, following opportunities aligned with what I enjoy, while building an international career and gaining diverse experience across different products and industries. In each role I’ve taken, there has been a clear intent, often involving creation, redefining, and helping shape new industries. I often write about how I envision my career and the role I want to play in the next 5 years. Thanks again Daniele Ronca, Wunderflats for hosting, and to everyone who joined! Looking forward to the next event.

Last week, I had the pleasure of joining a panel at the latest ProductLab Community & Conference> event! First of all, a huge thank you to Daniele Ronca for organizing these events and for keeping the product community in Berlin alive and thriving. It’s impressive to see your energy and dedication, bringing 80+ people together in one room is no small feat! I was also pleased to see that nearly half of the room had used Airalo ❤️. The panel was a great conversation around some truths about building products and product careers. It was a pleasure sharing the stage with Julie Kamel and Alex Allan! We exchanged thoughts on product management, career paths, AI, and personal stories. A special thanks to Julie for sharing your story, especially about Lebanon. I’m always impressed by the resilience and strength of the Lebanese people, constantly restarting and moving forward, no matter what. 👉 AI and Product Management Personally, I see AI as just another technology among many. Yes, it’s the trend right now, but we’ve seen plenty of trends before: A/B testing, mobile-first, growth hacking, personalization & machine learning, product-led growth and now AI. In my opinion, it’s a powerful enabler that helps product people do more, faster, and better, if you know how to use it. I definitely don’t see it as a threat, quite the opposite. Product people aren’t going anywhere. If anything, we’ll be more empowered to make better-informed decisions, rely less on other team members, and focus on higher-value, strategic work. 👉 We also explored what it means to be a “top 1% PM” My take? It depends on the company, its stage, and the management team. A top 1% PM in one company might mean something very different in another. What matters is knowing your strengths, understanding where you add the most value, and making sure that aligns with the company and leadership. And stay curious! You should interview the company as much as they interview you. Product is a constant learning journey. If you want to stay in product, you need to keep learning, otherwise, you risk falling behind. New trends will always come, and with the rise of AI, they’re evolving even faster. 👉 Lastly, we reflected on intentionality in our careers My path has been a mix of clear vision and serendipity, following opportunities aligned with what I enjoy, while building an international career and gaining diverse experience across different products and industries. In each role I’ve taken, there has been a clear intent, often involving creation, redefining, and helping shape new industries. I often write about how I envision my career and the role I want to play in the next 5 years. Thanks again Daniele Ronca, Wunderflats for hosting, and to everyone who joined! Looking forward to the next event.

Mar 13, 2025

Julie Kamel

Head of Product & Design

𝗬𝗼𝘂𝗿 𝗣𝗠 𝗖𝗮𝗿𝗲𝗲𝗿 𝗜𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗻𝗴? Last week, I attended a panel discussion on “𝗦𝗼𝗺𝗲 𝗧𝗿𝘂𝘁𝗵𝘀 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗚𝗿𝗲𝗮𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗣𝗠𝘀” alongside Stephanie Kazalac , Product Director at Airalo, and Alex Allan, Fractional CPO at Digital North, moderated by Manizeh Dossa. It was great to exchange ideas and discuss with 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀. Each one of us on the panel shared our own story— different experiences, and different lessons learned. And that’s the richness of it: the audience gets to take what resonates with them and apply it in their own way. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗔𝗜 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗧𝗼𝗼𝗹, 𝗡𝗼𝘁 𝗮 𝗧𝗵𝗿𝗲𝗮𝘁 We all agreed—AI is not taking over PM jobs, at least not in the next 5 years. But what’s certain is that AI is transforming how we work. Instead of fearing it, PMs should focus on leveraging it. AI enhances a PM’s work by streamlining documentation through ticket and user story writing, quickly analyzing user feedback to identify patterns, and accelerating prototyping and ideation for faster iteration. The mindset shift is simple: AI isn’t replacing product managers—it’s creating new opportunities. The real question is: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲? 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗧𝗼𝗽 𝟭% 𝗣𝗠 𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬% The answer? 𝗣𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸. There’s no shortcut. • Read the books, the articles. • Attend the webinars, the networking events. • Accumulate experience—not just in big strategy, but in the small, messy, hands-on details. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 We also discussed whether we were intentional about our careers. For me, the answer is clear: 𝘆𝗲𝘀. From the very beginning, I knew I wanted a career that gave me the freedom to work anywhere in the world. That shaped my choices—my field of study, my job opportunities, my mindset. But there’s no one-size-fits-all formula. Whether through a vision board, a life vision story, or daily intentional actions, what matters is having clarity on where you want to go and taking small steps every single day to get there. 𝗥𝗲𝗰𝗮𝗽 • AI isn’t taking your job—use it to level up. • There’s no magic formula to becoming a top PM—Experience and effort. • Success isn’t luck—it’s about being intentional with your career choices. 𝗕𝗶𝗴 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 Wunderflats 𝗳𝗼𝗿 𝗵𝗼𝘀𝘁𝗶𝗻𝗴, ProductLab Community & Conference> 𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 Daniele Ronca 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴, 𝗮𝗻𝗱 Emmi Meurling CPO at Wunderflats 𝗳𝗼𝗿 𝗴𝗶𝘃𝗶𝗻𝗴 𝗺𝗲 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Your future career is built on what you choose to do today. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿𝘀?

𝗬𝗼𝘂𝗿 𝗣𝗠 𝗖𝗮𝗿𝗲𝗲𝗿 𝗜𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗻𝗴? Last week, I attended a panel discussion on “𝗦𝗼𝗺𝗲 𝗧𝗿𝘂𝘁𝗵𝘀 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗚𝗿𝗲𝗮𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗣𝗠𝘀” alongside Stephanie Kazalac , Product Director at Airalo, and Alex Allan, Fractional CPO at Digital North, moderated by Manizeh Dossa. It was great to exchange ideas and discuss with 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀. Each one of us on the panel shared our own story— different experiences, and different lessons learned. And that’s the richness of it: the audience gets to take what resonates with them and apply it in their own way. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗔𝗜 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗧𝗼𝗼𝗹, 𝗡𝗼𝘁 𝗮 𝗧𝗵𝗿𝗲𝗮𝘁 We all agreed—AI is not taking over PM jobs, at least not in the next 5 years. But what’s certain is that AI is transforming how we work. Instead of fearing it, PMs should focus on leveraging it. AI enhances a PM’s work by streamlining documentation through ticket and user story writing, quickly analyzing user feedback to identify patterns, and accelerating prototyping and ideation for faster iteration. The mindset shift is simple: AI isn’t replacing product managers—it’s creating new opportunities. The real question is: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲? 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗧𝗼𝗽 𝟭% 𝗣𝗠 𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬% The answer? 𝗣𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸. There’s no shortcut. • Read the books, the articles. • Attend the webinars, the networking events. • Accumulate experience—not just in big strategy, but in the small, messy, hands-on details. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 We also discussed whether we were intentional about our careers. For me, the answer is clear: 𝘆𝗲𝘀. From the very beginning, I knew I wanted a career that gave me the freedom to work anywhere in the world. That shaped my choices—my field of study, my job opportunities, my mindset. But there’s no one-size-fits-all formula. Whether through a vision board, a life vision story, or daily intentional actions, what matters is having clarity on where you want to go and taking small steps every single day to get there. 𝗥𝗲𝗰𝗮𝗽 • AI isn’t taking your job—use it to level up. • There’s no magic formula to becoming a top PM—Experience and effort. • Success isn’t luck—it’s about being intentional with your career choices. 𝗕𝗶𝗴 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 Wunderflats 𝗳𝗼𝗿 𝗵𝗼𝘀𝘁𝗶𝗻𝗴, ProductLab Community & Conference> 𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 Daniele Ronca 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴, 𝗮𝗻𝗱 Emmi Meurling CPO at Wunderflats 𝗳𝗼𝗿 𝗴𝗶𝘃𝗶𝗻𝗴 𝗺𝗲 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Your future career is built on what you choose to do today. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿𝘀?

Mar 10, 2025

Victor Semencenco

Technical Product Owner at Verkstedt

How do you grow and thrive in a product career? One of the best pieces of advice from the "Wunderflats: Some Truths on Building Great Products & PMs" panel discussion was this: Saying “yes” leads to growth. Some of the best learning comes from unexpected opportunities. Taking on challenges, even the “silly” ones, helps build a strong foundation. Some key takeaways that resonated with me: ✅ No one has a straight path into product. Every PM has a unique journey, whether coming from design, engineering, marketing, or something entirely different. The key is to stay curious and adaptable. ✅ The best PMs never stop learning. Reading at least 10 minutes a day, attending events, taking courses, and engaging with others in the field makes a huge difference over time. ✅ You don’t have to know it all, but you do need to understand data. No matter where you work, being able to analyze and interpret data will help you make better product decisions and communicate effectively with leadership. ✅ Put your future on a vision board. Ask yourself: Where do I want to be in 5–10 years? Then work backward—what actions do you need to take today to make that vision a reality? Hearing different career stories and strategies from fellow PMs was a great reminder: product management isn’t just about building products—it’s about building yourself, too. Huge thanks to ProductLab Community & Conference> and Daniele Ronca for organizing yet another fantastic event, and to Stephanie Kazalac, Julie Kamel, and Alex Allan for sharing their experiences. Manizeh Dossa did a great job moderating the panel discussion! And thank you to Wunderflats and Emmi Meurling for hosting the event! Partha Mandal Varun Jain Ankit Morajkar Ion Iapara Daisuke Suzuki #ProductManagement #CareerGrowth #ContinuousLearning #Networking

Mar 8, 2025

Veronika Morozová

Solution Consultant @ Contentsquare

What Makes a Top 1% Product Manager? Yesterday’s event at Wunderflats was all about uncovering the real truths of product management and what it truly takes to be a great PM. Stephanie Kazalac shared her incredible journey of moving across different countries, always seeking fresh perspectives on product management and growth. Hearing how she actively puts herself in new environments to challenge her thinking was so inspiring. Julie Kamel brought us all into her PM journey with an emotional story about leaving Lebanon. She didn’t want to live in fear every day, so she made the brave decision to chase a life where she could thrive. Her message? 𝘍𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘥𝘳𝘦𝘢𝘮𝘴, 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘷𝘪𝘴𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘯𝘦𝘷𝘦𝘳 𝘧𝘰𝘳𝘨𝘦𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘪𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘢𝘯𝘥𝘴. Alex Allan gave us a reality check on how fast product management is changing. One thing’s for sure, software isn’t going to die, and neither are product people. If anything, they are only going to be more in demand! So, what separates the top 1% of PMs from the rest? According to our speakers, it’s 𝐜𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲, 𝐚 𝐰𝐢𝐥𝐥𝐢𝐧𝐠𝐧𝐞𝐬𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧, 𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, 𝐚𝐧𝐝 𝐚 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. A massive thank you to Wunderflats for hosting, and of course, to my amazing ProductLab Community & Conference> team for making this event happen. 💓 A big shoutout to Manizeh Dossa for the panel moderation, you were fantastic!

Mar 7, 2025

Varun Jain

Product Manager

If you want to learn about a path, ask someone who has already walked it. After yesterday’s event, my path seems brighter than ever! I always love attending ProductLab events 😍. They are a goldmine for learning from industry leaders, connecting with peers, and sharpening product skills while expanding an incredible network. And as Daniele Ronca says: You become who you listen to 🚀 Yesterday’s event at Wunderflats featured three powerhouse speakers: Stephanie Kazalac, Product Director, Airalo With 10+ years in Product Management, Stephanie has built her career across multiple domains and continents, mastering the art of leading in diverse environments. Julie Kamel, Head of Product & Design, Neo Mena Technologies From Insurance to Banking and now leading WealthTech innovation in the MENA region, Julie’s journey showcases the power of product leadership in transforming industries. Alex Allan, Fractional CPO, Digital North With 20+ years in tech, Alex has navigated multiple industry cycles, bringing unparalleled insights into product trends, leadership, and resilience. Having worked with a number of companies across Europe, Alex has seen the ups and down across multiple cycles. He understands the industry and trends all too well. Key Takeaways from the Session: AI isn’t a revolution; it’s an evolution. As Product Managers, we’ve always adapted to new tools and technologies. AI is just another instrument in our toolkit. Learn it, use it, and leverage it. AI is improving developer productivity and that makes Product role even busier and in more demand, so skill up and get ready to make some noise. No-code tools are having their moment. What didn’t make a mark 5 years ago is now a power suite for rapid prototyping in the AI era, enabling PMs to validate ideas faster and leaner. A word of caution: If an MVP works, it often also becomes the full-scale product, so be mindful about how you plan. AI is great for MVP or prototype but when it comes to scalable products, you can't achieve that without real development talent (aka Human Intelligence) A huge thank you to Daniele Ronca and the ProductLab Community & Conference> team for organising such insightful sessions! Always looking forward to the next one. #productlab #productmanagement #strategy #startups #community #networking #berlin #germany

Mar 7, 2025

Elena Eremeeva

Community/UX @ ProductLab

Organized an amazing event at my favorite bank yesterday 🤩 This event was organized by our team in critically short time and it’s almost crazy how good it turned out. Thank you Veronika Morozová Daniele Ronca and N26 team Daria Milashenko It was an exciting experience to hear about the inside processes of the bank I have been a loyal paying customer for 5 years already. Thank you Akash Kedia and Mayur Kamat for the opportunity to sneak peek into N26 product and business approach. Quite a journey for N26 already represented in more than 20 European countries already 🌟 I am excited to see what’s next as a customer and product spectator 🤓 🎤Also had a chance to interview some of our guests and was glad to hear their thoughts on the community and events we create 🥹 Thank you ProductLab Community & Conference> team for making this happen and shout out to Veronika Morozová for leading the discussion, you did great 😌 Liubov Antonova Olivia Allen Manizeh Dossa Ahmed Sulaiman Alessia Marchi 💚 Special thank you for capturing these moments Inês Pinheiro-Kumar 📸 and Marco D. for the music 🎶

Feb 27, 2025

Daria Milashenko

Executive Assistant @ N26 | Corporate Communications Specialist

What an incredible event! Huge thanks to everyone who joined and contributed to such an insightful discussion. A special shoutout to the team for bringing the community together. Looking forward to more great conversations ahead! #ProductGrowth #Experimentation #Community #N26

Feb 28, 2025

Wall of love for ProductLab Conference