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19 Capterra Alternatives Business And Software Reviews

Searching for Capterra alternatives? Learn 19 trusted platforms for unbiased business and software reviews tailored to your needs.

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19 Capterra Alternatives Business And Software Reviews
Title
19 Capterra Alternatives Business And Software Reviews
Date
Jan 6, 2025
Description
Searching for Capterra alternatives? Learn 19 trusted platforms for unbiased business and software reviews tailored to your needs.
Status
Current Column
Person
Writer
Finding the right customer feedback tool can be challenging, especially with many available options. If you’ve been looking for the best customer feedback tools, you may have come across Capterra. This popular online directory helps businesses find software that meets their needs, but it isn’t the only option available. This article explores Capterra alternatives to help you find the right fit for your business.
One valuable option that can help you find the best customer feedback tools and reduce your reliance on Capterra is testimonial software. Testimonial software lets you collect, organize, and showcase customer feedback on your website. These tools can ease the process of finding Capterra alternatives by allowing you to create a more effective business without needing as many online reviews and directories.

What is Capterra & How Does It Work?

Capterra Alternatives
Capterra Alternatives
Capterra acts as a matchmaker between businesses and software. This online directory connects companies searching for the right tools with software vendors offering solutions. Since Capterra launched in 1999, it has become one of the most trusted resources for business software reviews, boasting over 1.5 million verified user reviews across more than 50,000 products in 900 software categories.
Capterra is designed to help you find and compare options easily, whether you're looking for:
  • A CRM
  • Project management software
  • Accounting tools

How Capterra Works: A Closer Look

At its heart, Capterra is built to make the software selection process simple and transparent. Here’s how it works:

Browsing and Searching

Users can explore thousands of software products by category or search for specific features. The platform is neatly organized, making finding solutions tailored to their business’s unique needs easy.

User Reviews

One of Capterra’s standout features is its wealth of user-generated reviews. Each review is verified to ensure authenticity, giving businesses a trustworthy look at a product’s performance in real-world scenarios. These reviews help potential buyers weigh the pros and cons of each option.

Comparison Tools

Capterra’s comparison tool lets you evaluate multiple software options side-by-side. You can analyze:
  • Pricing
  • Features
  • User ratings
  • Deployment options
It gives you a clear picture of what each product offers.

Vendor Advertising

For software vendors, Capterra operates on a pay-per-click model. This means vendors pay when users click on their product listing. It’s a low-risk, high-reward system that helps businesses showcase their offerings to a targeted audience.

Free for Users

Perhaps the best part? Using Capterra is entirely free for buyers. This makes it a no-brainer for businesses looking to streamline their software selection process without added costs.

Pros & Cons Of Using Capterra For Reviews

Capterra Alternatives
Capterra Alternatives

The Bright Side of Capterra: What Are the Benefits of Using This Review Site?

Customer reviews are essential for new businesses and software products, especially in attracting clients and customers who will boost your operations. Capterra reviews are crucial to understanding how a software product works in real-world situations. Capterra provides unbiased user reviews that help you decide which business software to choose.
Here are some of the pros of using Capterra for reviews.

1. Capterra Provides Unbiased Opinions

Real customers write the Capterra reviews. So, they offer unbiased opinions on software products. It will help you understand how a software product works in the real world and if it also fits your business requirements.

2. Capterra Gives Clear Feedback

The Capterra platform is for users, and it helps them by listening. Capterra reviews permit users to give clear feedback to software developers about their products. These customer reviews on Capterra will help developers provide better customer service by improving their products.

3. Capterra Reviews Are Authentic

To make sure all the customer reviews are from actual users of the software, Capterra verifies all the reviews. The Capterra reviews are the most authentic and reliable compared to any other platform. You are inspired that you can trust a reliable source while going through Capterra reviews.

4. Capterra Allows Software Product Comparison

Based on features, user ratings, and pricing, Capterra allows you to compare multiple software products. For your business, you can make more informed decisions about which product is best for your business.

The Downside of Capterra: What Are the Drawbacks of Using This Review Site?

Capterra can be a valuable resource for businesses looking to learn more about a particular software product before buying it. However, it does have some limitations that you should be aware of.

1. Limited Scope

While Capterra covers a wide range of software categories, it may not include every product in a particular category. Hence, you might not find all the available/newly launched products in the said category. This can limit the scope of comparison.

2. Incomplete Reviews

Users usually leave reviews targeting a specific feature of the product. Hence, some reviews on Capterra may not provide enough detail to understand the user’s experience with the software fully. This can make it difficult to determine whether the product has all the features you need and fits your business requirements well.

3. Possible Biased Reviews

While Capterra verifies all reviews, some users may still have biases or incentives that can affect the content of their reviews. Hence, it becomes essential to read multiple reviews and analyze all the available ratings to understand the software product.

4. Pricing Information

Pricing is a key parameter while analyzing or comparing a product or service. However, some software vendors do not provide complete pricing information on Capterra, making it difficult to compare the costs of different products.

How Testimonial Empowers Businesses to Showcase Authentic Client Experiences and Drive Conversions

Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • ECommerce
  • SaaS companies
Testimonial help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.
  • What Makes A Good Review
  • Where to Put Testimonials on Website
  • How to Respond to A Negative Review
  • Why is Customer Feedback Important

19 Capettra Alternatives Business And Software Reviews

1. Testimonial.to

Capterra Alternatives
Capterra Alternatives
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • ECommerce
  • SaaS companies
Testimonial help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.

2. Yelp

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Yelp is one of the most popular online directories, with 184 million reviews across its platform. Some search engines, such as Bing and Yahoo, have eliminated their review feature and integrated Yelp reviews into their platforms. Users can view reviews differently, like by highest rating or through the unique Yelp Sort feature, which lists reviews by specific quality factors such as relevancy and distance.
To leave a review, users must set up a Yelp account, which they can do for free. There is no minimum character for Yelp reviews, but the max is 5,000. Users are given a 30-day period to update an old review. Yelp has strict policies to ensure reviews are authentic and accurately reflect the customer’s experience, and anyone can report reviews they believe violate these policies.

Optimizing Your Free Yelp Account

Business owners can also create free Yelp accounts and update their profiles with:
  • Contact information
  • Business details
  • Photos
They can publicly respond to positive and negative reviews or handle disputes over private messaging. Yelp’s reporting feature displays data such as number of reviews received per month and what users do after visiting the page, like visiting the business’s website.
Suppose you own a business that requires reservations and appointments. In that case, Yelp offers a booking option that can be integrated into your Yelp page, making it more straightforward for customers who want to visit you. There are also paid options for businesses wanting to go the extra mile to establish their online presence.

Maximizing Yelp Advertising and Resources

Advertising campaigns help boost listings to the top of search results, although they are marked as “Sponsored Results.” Yelp provides a number of video clips designed to help business owners utilize the platform in its entirety. For example, here is a video of a business owner explaining how to respond to Yelp reviews. Here is another that teaches business owners how to update their profiles. These resources may benefit business owners hoping to get the most out of their Yelp page.

3. Facebook

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Facebook has 2.5 billion active monthly users, making it one of the most popular social media sites. While initially designed as a social networking site, Facebook has also gained popularity among businesses. It provides a ton of potential for direct customer feedback and engagement through:
  • Recommendations
  • Posts
  • Comments
  • Ads

Leveraging Facebook Business Pages

Business owners can create free pages specific to their business. Facebook’s features are a little different from those of other business review websites. Only people with a Facebook profile can leave reviews, and instead of a rating scale, customers answer the question, “Do you recommend this business?” After selecting yes or no, they can add comments, photos, and even tag the employees they worked with if the employees also have a Facebook page.
Posts have a character limit of 63,206. Who knows how they came up with that number - email us if you know! Any Facebook user can leave a review or comment, and it’s not uncommon for businesses to receive unfounded feedback. Business owners should remain professional no matter how absurd a comment or review may seem. It’s essential to be tactful when engaging with customers on Facebook since it is a public and highly used network where threaded conversations are the norm.

Managing Negative Interactions and Maximizing Facebook Business Features

It’s not uncommon for anonymous Facebook users to support an upset customer in an argument with a business—it’s essential not to let these threads spiral out of control. While particularly absurd reviews and comments can be reported, Facebook will only remove them if they violate its content policy. Beyond reviews and comments, Facebook has a lot to offer both small local businesses and large companies.
Business owners can flesh out their:
  • Pages with contact information
  • A list of the services provided
  • Photos
  • Videos and more
Facebook offers:
  • Direct messaging
  • Targeted advertisements
It helps businesses reach prospective customers. Our guide provides more in-depth information on setting up a Facebook Business page.

4. Angie's List

Angie’s List offers listings for local businesses in the United States. It is a popular site among home service providers but has listings for more than 720 services. Specific industries aren’t allowed to post their information on Angie’s List, including:
  • Lawyers
  • Restaurants
  • Large utility companies
  • Schools
  • Hotels
  • Airlines
Setting up a listing is free and straightforward; business owners and service providers simply create an account and fill out the required information. Consumers who want to use Angie’s List must join, and they can choose between several different options.

Leverage Reviews and Support Tools for Smarter Service Provider Choices

The free “Green” membership offers access to:
  • Service providers
  • Ratings
  • Verified reviews
The “Silver” and “Gold” memberships provide unique support tools, like access to the Angie’s List customer service team. They can help users:
  • Compare prices
  • Book appointments
  • Find a provider
Members also have the option to post reviews.
According to their site, the five million Angie’s List members submit more than 60,000 reviews monthly—this site grades on an A-F scale rather than the standard star rating. While Angie’s List keeps user data and contact information confidential, reviewers’ names are included with their review. This policy is in place to ensure that reviews come from actual customers who are posting about genuine experiences.

Ensuring Trust and Accountability on Angie’s List

Angie’s List also ensures authenticity by background-checking the businesses that advertise with it. Providers must also pass a background check to win the “Super Service Award,” a badge indicating high service levels on their profile. Beyond the usual review feature, Angie’s List has a complaint resolution team to help users and businesses resolve their issues.
When a negative review is posted, the team informs the business owner. Once the issue is resolved, the old review is sent back to the user so that they can update their feedback. If the problem is not resolved, the original review remains posted.

5. Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a nonprofit organization that evaluates business operations against a set of “best practices” for how businesses should treat customers. According to its website, its mission is to advance marketplace trust. The BBB never endorses companies or products and doesn’t offer paid advertising options, as that would lead to an unbiased display of information.

Boosting Credibility with BBB Accreditation: How to Claim Your Business Profile and Leverage Reviews for Trust and Growth

Business owners must apply to have a listing on the BBB. Once the listing is created, owners can claim their business profile and add additional information. Businesses become accredited when their practices meet the standards set forth by the BBB.
They also receive an A-F rating. Anyone can post a review on a BBB page, rating the business from one to five stars. A full history of past complaints and whether they have been resolved is listed publicly. These complaints influence a business’s accreditation status.

6. G2

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You’ve likely seen their logo on thousands of websites as a business owner. Let me give you some interesting numbers: More than 90 million people use G2 annually, some of whom are employees at all Fortune 500 companies. Customers left 500,000 reviews in 2023.
There are over 160,000 products and services from 130,000 vendors. Isn’t it impressive? If you’re an online business, you need to use G2. It is one of the largest and most popular review sites. Some popular brands you probably know (like HubSpot or ActiveCampaign) use G2 to collect thousands of testimonials.

7. Trustpilot

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Trustpilot is a Denmark-based company launched by entrepreneur Peter Holten Mühlmann in 2007. Its goal is to provide a rating system for retailers and service providers to help would-be customers make better shopping decisions and enable businesses to improve their customer experience. As of Sept. 13, 2024, it has become one of the world’s most extensive online review services, with over 300 million reviews of 1.17 million websites.
Any consumer with a Trustpilot profile can leave a star rating for businesses from which they’ve purchased or had a service experience. The platform uses those individual ratings to calculate a cumulative TrustScore from 1 to 5. A 5 equals “excellent,” while a 1 indicates a “bad” experience. The TrustScore isn’t simply an average of all existing reviews for the business.

Understanding Trustpilot’s TrustScore Algorithm

The company’s algorithm is affected by:
  • Time span: More recent reviews are weighted more strongly than older ones.
  • Frequency: The more frequently companies collect their reviews, the more consistent their TrustScore will be.
  • Bayesian average: Companies with few reviews are more likely to see large fluctuations in their score. To counteract this, Trustpilot includes seven reviews with a 3.5-star rating to stabilize the overall score.
When the business acquires more reviews, these initial 3.5-star ratings begin to have a minor effect on the TrustScore.5 In addition to the star rating, customers can enter comments about their experience with the company, from the quality of its products to their experience with order fulfillment or customer service.

8. Merchant Circle

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Merchant Circle is a listing site designed to help potential customers find the best local option by comparing price quotes for specific services. Currently, it has 100 million users and around 2 million business listings. The highest rating arranges search results and is most frequently viewed. Both users and non-users can rate and review businesses.
Reviewers can privately message a merchant instead of posting their review publicly. MerchantCircle offers paid features such as marketing and analytic data and the ability to claim listings across other web listings, providing more uniform search results for consumers.

9. Superpages

Superpages is another online directory with search results organized by relevance, ratings, or distance. Businesses and reviews are categorized by specialty, such as:
  • Professional services
  • Local contractors
  • Healthcare providers
A Superpages profile is free for consumers, and anyone with a profile can leave a review for a business.
There is a character minimum of 100, with the option to add photos as well. While business profiles are free, Superpages also offers paid features. There is a tool that allows business owners to screen for listing errors across multiple sites and then update any incorrect information. Their marketing solutions include additional SEO & SEM tools and social media advertising.

10. Manta

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Manta’s slogan is “The Place For Small Businesses.” They claim to be a listing site for mom-and-pop shops and other local businesses. Business owners can create and customize their listings for free. Manta also offers paid marketing features through which:
  • Businesses can run advertisements on Manta
  • Build and design a website
  • Claim listings across the web.
Search results are organized by keywords first and then rating. Ratings out of five stars are displayed on business profiles. Any person can leave a review and return to edit or update their comments anytime.

11. Foursquare

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Foursquare is a social-networking app and website designed to help users find businesses. As of January 2019, Foursquare had 55 million active users. Any user can create a listing, only business owners can claim these listings to become the authorized page manager. There are options for chain establishments to manage their locations individually or as one brand.
FourSquare may be most well-known for its unique “check-in” feature. The site offers incentives for users to check-in, or digitally declare that they’ve visited a location, encouraging them to be more active online. It also enables users to leave more reviews. Foursquare’s rating and review feature is based on a 1-10 number scale. Businesses are assigned a rating, not only from average customer ratings but based on an algorithm that accounts for direct feedback on the app and likes and dislikes from other social sites.

How User Feedback and Voting Enhance Business Profiles and Keep Information Current

Users can view the rating once they are on a business page, where they will also find more detailed information about what Foursquare calls “Tips.” Tips are both positive and negative comments that users post after their visit.
Other users can then vote on whether they agree with the tip. For example, if a user posts a tip that says “great cafe, free wifi,” but the cafe owner recently removed the free Wi-Fi, another user can downvote this tip and state that the information is outdated.

12. TripAdvisor

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TripAdvisor is a review site best suited for businesses that attract tourists, including:
  • Restaurants
  • Entertainment venues
  • Museums
  • Transportation companies
  • Hotels
  • Other lodging accommodations
There are currently 6.5 million accommodation listings and around 350 million reviews on TripAdvisor, making it easy for customers to learn about previous guest experiences while planning a trip.
The website is translated into 28 languages. Official representatives of travel businesses can create listings for free. These listings appear on the TripAdvisor directory and on other travel websites.
There are four listing categories:
  • Hotels
  • Restaurants
  • Attractions
  • Vacation rentals
Any internet user can leave a review on TripAdvisor. Reviews are on a five-point scale, with one point meaning terrible and five points meaning excellent. Reviewers are also prompted to list what time of the year they were travelling and what type of trip it was, such as a business trip or a family vacation.
After the initial information is provided, reviewers are prompted to add photos and details, such as how well they slept and what extra amenities were offered. Those using TripAdvisor as a research tool can compare businesses by rating and price quotes.
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CitySearch serves as a local guide in the United States for:
  • Dining
  • Entertainment
  • Retail
  • Travel
  • Professional services
Their online directory has a search tool that allows users to research a type of business in a specific location. Search results are always determined by keyword and distance. CitySearch uses publicly available information to create their listings, which business owners can claim.

Maximizing CitySearch Profiles

Business owners can also choose to set up their own profiles. Once claimed or created, verified owners can only update and edit profiles to ensure that all the information is valid. Any person can post a review on a business’s page, and no membership is required, using CitySearch’s thumbs up/thumbs down rating feature.
Not only can users leave reviews, but once a year, they can vote on the “Best Of” list. The “Best Of” list highlights businesses in specific categories, such as “kid friendly restaurants” and “high end hair salons.” CitySearch integrates reviews from other websites into its platform to provide extra insight for potential buyers. While they have strict review content guidelines regarding spam and possible conflicts of interest, they can only remove reviews posted through their platform.

14. CrowdReviews

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CrowdReviews is another Capterra alternative you don’t want to miss out on. The rating and review site ranks software based on public opinion, providing actionable intelligence to business professionals. CrowdReviews’ ranking system varies by positive experiences and feedback delivered to its customers.
This distinguishes the platform from other review sites that receive monetary compensation from companies to obtain a higher ranking status. These reviews enable users to make smarter purchasing decisions.

15. Software Advice

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Software Advice is another Capterra alternative you can consider. Thanks to this tool, you can receive personalized software recommendations from real people through calls or live chat. As for vendors, the tool provides you with highly qualified software buyer leads that fill your sales funnel.
Here is how the qualification process works:
  • An expert advisor talks to a buyer to determine whether your software meets their specific needs.
  • If your software aligns with your buyer’s needs, the advisors will send prospects to you.
  • They can also send the prospect an email to advertise your product.
  • You will pay for leads that meet your specific requirements.

16. SoftwareSuggest

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SoftwareSuggest provides personalized software recommendations from top product experts. With these recommendations, they can determine the right software for their business. The business software also provides vendors with highly qualified leads that can fill their sales pipeline. It also offers various marketing solutions to improve your company’s ROI.
Top features:
  • Provides personalized software recommendations to determine the right software
  • Provides vendors with highly qualified leads
  • Offers compelling content solutions that engage leads and persuade them to perform the right action
  • Offers marketing solutions such as retargeting, drip campaigns, and Google search.

17. PeerSpot

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PeerSpot is another platform where business professionals can gain valuable insights about various software. Whether it’s software reviews or professional advice from real experts, this Capterra alternative has you covered. The business software platform also enables vendors to list their product offerings and attract highly qualified leads that can improve their sales pipeline. You can also find the right prospects looking for your products and launch an outreach campaign to close deals.
Top features:
  • Obtain real-world software reviews from enterprise professionals
  • List your products to attract highly qualified leads.
  • Obtain and showcase social proof to generate more leads.

18. Crozdesk

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Crozdesk is another online service that offers software search solutions to its users. The business software provides various services, including:
  • Product Advice
  • Expert online reviews
  • User recommendations
  • Vendor awards
  • Analyst-grade reports about a specific software
Its vendor solution, SoftwareSelect, equips companies with qualified software buyers who go on a product hunt and look for the right software to use. It also enables businesses to launch various sales campaigns to target the right account and improve conversions.

Driving Growth with Sales Campaigns: How Software Solutions Enable Targeted Lead Generation and Informed Decision-Making

These campaigns include the PPC campaign, intent data campaign to obtain the prospect’s relevant data, and lead campaign to generate new businesses.
Top features:
  • Offer software search solutions to business professionals
  • Provides comprehensive software reports to enable professionals to make informed decisions
  • Enables businesses to launch various sales campaigns that target and qualify leads.

19. GetApp

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GetApp provides data-driven software recommendations to business professionals and other users. Its AI algorithm provides detailed product insights to find the right software that fits your business. Aside from its software reviews feature, the business software partners with Gartner Digital Markets to provide potential buyers interacting with your product.

Data-Driven Recommendations and Lead Qualification Boost Campaign ROI

This vendor solution shortens the sales cycle by directing warm leads (qualified through calls or live chat) to your website. With the best-fit prospect, you can hit your pipeline goals and maximize your campaign ROI.
Top features:
  • Provides data-driven software recommendations to professionals
  • Partners with Gartner Digital Markets to discover the high-quality leads
  • Qualifies leads based on sales conversations and directs them to your website.
  • How To Encourage Customers To Write Reviews
  • Importance of Customer Feedback
  • How to Respond to Positive Reviews
  • Customer Reviews On Website

12 Effective Ways To Collect More Reviews From Your Customers

Capterra Alternatives
Capterra Alternatives

1. Leverage Testimonial Management Tools Like Testimonial.to

Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • ECommerce
  • SaaS companies
Testimonial help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.

2. Create Customer Surveys

Customer surveys are essential tools for collecting customer feedback. They are highly targeted, individualized, and focused, making them among the most effective ways to get client feedback.
They provide a range of metrics and scales for gathering feedback, such as:
  • Rating scales
  • Popups
  • Emoticons
  • Single-choice questions and more
A broad survey category can be further subdivided based on the intended use. Several kinds of surveys, such as:
  • CSAT
  • Onboarding
  • CSI
This survey aims to gather customer feedback for different objectives.

3. Send Email Requests

Email is a productive tool for following up with customers who visit your website. A robust customer feedback tool can automate gathering feedback through emails. All you need to do is set the triggers after emails are sent, such as post-purchase, new subscriber, etc.
Ensure the following:
  • It’s crucial to send targeted email surveys to customers after they engage with your business.
  • Personalize these surveys based on the customer’s browsing history or behavior to make them more relevant and engaging.
  • Consider using email templates designed to ask for testimonials from customers.
  • They streamline the process and encourage valuable feedback about their experiences.

4. Utilize Feedback Forms

Feedback forms are structured tools used by businesses to gather feedback from customers. They are designed to collect specific information and insights related to a product, service, or overall customer experience. They allow businesses to gather detailed and structured feedback, enabling them to understand customer preferences, identify areas for improvement, and make data-driven decisions to enhance products or services.
For example, a feedback form for a website will include:
  • Questions for ratings on UX
  • Content relevance
  • Open-ended text boxes for detailed comments
You can also share the form with people in your network by embedding its link in your digital business card.

5. Implement In-App Feedback

In-app feedback is a powerful method for collecting customer feedback directly within a mobile app environment. By integrating in-app feedback forms or prompts, businesses can create seamless and convenient opportunities for users to:
  • Share their thoughts
  • Rate their experiences
  • Provide valuable comments in real-time without leaving the app
To start collecting in-app feedback, integrate feedback forms or prompts at strategic touchpoints within your mobile app. These touchpoints could include after completing a transaction, finishing a task, or using a specific feature for the first time. Ensure that the feedback mechanism is easily accessible and intuitive for users to engage with.

6. Gather Feedback Through Social Media Channels

Social media listening involves actively monitoring social media platforms such as:
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
You can also gather metrics about your brand, products, or services from:
  • Mentions
  • Reviews
  • Comments
  • Discussions
This process goes beyond simply having a social media presence; it systematically tracks and analyzes what customers and the public say about your business across these channels. It encompasses systematically monitoring and analyzing the conversations and feedback regarding your business across these channels, aiming for better social media results.

7. Use Feedback Widgets

Feedback widgets are interactive tools businesses can integrate into their websites or mobile apps to collect real-time visitor feedback. These widgets provide a direct channel for customers, while browsing or using a product or service, to share their:
  • Opinions
  • Suggestions
  • Experiences
One of the key advantages of feedback widgets is their ability to capture insights at the moment of interaction but at the customer’s will, providing businesses with timely and relevant feedback. Companies can gather feedback at critical touchpoints in the customer journey by strategically placing these widgets on key pages, such as:
  • Product pages
  • Checkout pages
  • Customer support portals

8. Conduct Customer Interviews

Customer interviews are a research method where businesses engage in one-on-one conversations with customers. They are commonly used for qualitative research purposes for enterprises to gain deeper insights into their:
  • Customer experiences
  • Pain points
  • Suggestions
These interviews are typically conducted:
  • In-person
  • Over the phone
  • Via video call
It allows for direct and personalized interactions. One key advantage of customer interviews is the opportunity to ask open-ended questions, encouraging customers to provide detailed and nuanced responses. The company can review the responses and offer a nuanced customer support experience.

9. Perform Usability Testing

Testing for usability allows you to gauge whether your product is user-friendly, get input from a specific user base, and find usability issues. Companies can uncover usability problems early in the development cycle by:
  • Conducting usability testing
  • Improving user satisfaction
  • Increasing productivity
  • Ultimately enhancing the overall user experience

10. Analyze Live Chat Data

Analyzing live chat data is another tactic for gathering consumer feedback. Live chat platforms can be useful for gathering client feedback to enhance customer success and customer service. You can review past chat data with consumers to determine areas where they have voiced difficulties using your product, such as logging in or navigating your website.

11. Monitor Online Reviews and Ratings

Monitoring online review platforms involves regularly checking for new customer reviews and ratings from users interacting with your products or services. This process is essential for staying informed about customer sentiment and managing your online reputation effectively. When monitoring these platforms, you should consider both positive and negative reviews.
While you should focus on the negative feedback, understand their issues, and close the feedback loop with them, don’t forget to take a second and thank all the customers who took their time leaving a good review. Use those positive reviews on your websites as customer stories, social media postings, and more—all in all, increasing the credibility/ reputation of your brand.

12. Set Up Feedback Kiosks

Feedback kiosks are physical stations strategically placed in retail stores, service centers, or public spaces to gather customer feedback. Businesses commonly use them to prompt customers to provide their input at key moments, such as before purchasing or after receiving a service.
For example, in a retail store, a feedback kiosk can be placed near the exit or checkout area, inviting customers to share their experiences about the shopping process, staff interactions, product availability, and overall satisfaction.
  • Review Marketing
  • Local Business Reviews
  • Trustpilot Alternatives
  • Review Management System
  • Benefits of Online Reviews
  • Landing Page Testimonials

Build a Wall of Love for Free Today with Testimonial

Capterra Alternatives
Capterra Alternatives
Testimonial simplifies the process of building trust and credibility for businesses. Our software allows easy collection and display of authentic client testimonials, featuring:
  • Video and text options
  • An embeddable ‘wall of love’ widget
  • A clever Email Assistant
  • Third-party review imports
This is ideal for:
  • Content creators
  • Agencies
  • ECommerce
  • SaaS companies
Testimonial help boost your credibility and conversion rates by showcasing real customer experiences. Build a wall of love for free today with Testimonial.

Written by

Damon Chen
Damon Chen

Founder of Testimonial

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    Get More Clients & Make More Money: The Ultimate Testimonial Guide for Agencies

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    5 Habits That Kill Your Testimonial Marketing Strategy

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    How to Create an Irresistible Video Testimonial Request for Clients (Free Template Included)

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    Top 13 Trustpilot Alternatives Your Business Should Be Using

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